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FALL 2009 | VOLUME #55 The Official Publication of Origlio Beverage
Coors Light Silver Ticket
As the official beer sponsor of the NFL, Coors Light continues to
build momentum in Philadelphia for the 4th consecutive year with
the Coors Light Silver Ticket Sweepstakes. From August through
October, specially marked Coors Light and Coors Banquet packages
will feature an in-pack Silver Ticket with an entry code that drives
consumers to www.coorslight.com, where they register their code
to be entered to win tickets to ANY NFL game of ANY team
they choose.
Designed to drive purchase, the Silver Ticket program gives
consumers the unique opportunity to win NFL tickets to
ANY game, all season, connecting them to the game they
love. Coors Light will be promoting this sweepstakes with
Silver Ticket point of sale, radio spots, outdoor billboards,
television commercials and internet advertising, constantly
reminding consumers of the exciting opportunity to win
NFL tickets of their choice.
Coors Light has created these in depth programs utilizing
the power of the NFL. These fully integrated programs
offer benefits to consumers and retailers alike. By
leveraging the power of the NFL to create a meaningful
point of difference at retail and driving the
Official Beer Sponsorship message, Coors
Light will drive profits for a winning
season by increasing share and volume.
In This Issue
Letter to the Trade ...........................2
Baggataway Tavern .........................3
Neshaminy Beer and Soda..............4
New Products...................................5
Portfolio Perfected...........................8
Seasonal Selections ......................10
Programs........................................19
The Retail Edge..............................22
Hand Truck Safety
The Beer Guy..................................23
Bobbing for Apples
Wow them!
Dear Valued Customer,
At a time when recessionary Expedition: being sensitive to
customers are being more careful customers’ time, being proactive in
with their discretionary dollars, it helping speed the process.
makes sense to pay extra attention to
your loyal customers. In fact, now is Problem recovery: helping resolve
the time to make sure that their and compensate for problems,
experience in your establishment upgrading quality and ensuring
really “Wows” them. A wowed complete satisfaction.
customer is 75% more likely to return Price is important to consumers, but
and 80% more likely to spread the it is only one factor in the overall
“Wowed word to friends and associates. Wowed experience. Of those who were polled
customers not only come back, they during this study, 43% said having
customers send more people through your door. consistently excellent products was a
not only New research by Wharton’s Jay H. factor in a wow experience while only
Baker Retailing Initiative discovered 31% mentioned “getting a deal”. Even
come back, 5 key areas that must be addressed value-based consumers want to enjoy
for a consumer to be wowed. Here their retail and dining experiences.
they send they are:
As always, thanks for your business.
more people Engagement: being polite, genuinely
caring and interested in what the
through customer has to say.
your door” Executional excellence: patiently Sincerely,
explaining and advising, having
product knowledge and providing
unexpected product quality.
Brand experience: exciting store
design and atmosphere, making
customers feel special and that they Dominic Origlio,
always get a deal. President
2 Origlio Beverage • www.origlio.com HeadyTimes v.55
On-Premise Spotlight:
Baggataway Tavern
Baggataway (an early form of lacrosse
played by the Native American people
of eastern North America) Tavern is
located in the hills of West
Conshohocken. Formerly Billy
Cunningham’s, the bar was purchased
in 2005 by five guys who not only
play lacrosse, but are all part owners
of the Philadelphia Wings. General
Manager, Stew Keener, who recently
bought into the bar as well, explains, General Manager, Stew Keener with wife (and server), Julie.
“The name ‘Conshohocken’ is Native
American for “Pleasant Valley” and
Keener and his staff are very Keener also recognizes the value of
the ‘Schuylkill’ River that runs
passionate about the bar and what being a hands-on manager. “I still
through Conshohocken means
they serve. He is very educated about bartend a couple nights a week. I like
“Muddy River’. So, for several
beer and loves to research different to interact with the customers—you
reasons, the name Baggataway just
offerings. Whether the information know, keep my finger on the pulse of
seemed to fit.”
comes from a brewer, the internet or what is going on. Our goal is to keep
The quaint tavern is a warm, softly lit through “field research”, he makes the customers coming back and being a
space that offers a comfortable and sure he knows a lot about the product part of the action lets me find out what
inviting atmosphere. The interior before he brings it in to sell. “I like to they really want.” One thing Keener
walls, which were once part of an old visit other bars to see what they are knows his patrons want is fair pricing.
Main Line mansion, are adorned with serving. I want to offer different “We havn’t raised our prices in 2 ½
lacrosse paraphernalia from framed beers, beers you can’t get in every years, although prices have been raised
jerseys and players’ photos to actual bar. I like to offer customers a level of to us; we absorb a little profit margin.
lacrosse sticks. This is a sports bar familiarity with domestics, but I also It inspires customer loyalty, and it’s
with real charm. Nestled in the want to stay on the cutting edge with working, our business keeps growing.”
center of several office buildings, crafts—you need the balance. Our
Keener sums it up by saying, “We
Baggataway caters to many young regulars often come in and ask what
consider ourselves a good find and I
professionals for lunch and happy we have that’s new. I want to be able
think our customers would agree.”
hour. Quizzo nights, live music and to open their eyes to new beers.”
free wings with any pitcher of beer on
Once Keener brings in a new beer,
Thursday nights help draw in large
the servers and bartenders are all
crowds in the evenings. An extensive
informed about the product and the
American style, upscale pub menu is
brewery it comes from. “We often
available during lunch and dinner
have beer tastings and sometimes our
and diners are welcome to enjoy their
craft beer reps will educate the staff
meal outside on the back deck when
about a new beer or brewery, Keener
the weather permits. Keener makes
says. “An educated staff creates loyalty
sure to mention that customers are
to the products and offers the guests a
able to enjoy their beers in proper
good experience.” The staff at the
glassware while outside. “Great beers
Baggataway Tavern is not only
don’t belong in a plastic cups.”
knowledgeable, they also take pride
Baggataway also offers ample parking, in offering the best service possible.
which is a home run in “Conshi” “We truly care about our guests’
where parking is limited. There is a experience,” says Keener. “Our
large parking lot beside the bar and employees are treated very well and
another across the street that is in turn, they treat the customers well.
available to patrons, free of charge, We have very little turnover with
Baggataway Tavern, Front Street, West
after 6 PM. our staff.” Conshohocken.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 3
Off-Premise Spotlight:
Neshaminy Beer and Soda
Nine years ago, Dale Patel purchased
Neshaminy Beer and Soda, located in
the The Village Center in Bensalem.
Patel, a resident of Bucks County, also
owns the Valley News and Smoke
Shop in the same shopping center.
When asked why he purchased the
store he replied, “I saw an
opportunity and I took it.” And thus
began his career in the beer business.
Patel has made numerous Owner, Dave Patel.
improvements to the store in the last
few years. He knows what customers
clientele are domestic beer drinkers environment are all essential to a
want, and is willing to do what it
but he will bring in whatever they ask consumer’s shopping experience.
takes to keep them coming
for. “Most of my customers Patel’s response to these needs has
back. Four years ago,
are regulars who know helped lead to a very successful
Patel had cooler doors
installed with gravity “This is a what they want business. His sales are up 15% over
before they come in, last year!
fed shelving along
an entire wall of his
beer drinking but for those who
come in to browse
store. The 30 coolers
allow Patel to keep
town…” for something new, I
always help them find a
50% of his inventory cold!
beer they will enjoy. My goal is
“Everything I carry is available both
to sell beer and the key to success is
warm and cold. Not many distributors
making my customers happy.” Patel
have the ability to offer that.” Not
also wants his customers to get the
only is the beer cold, it is also very
best value for their money. “I always
visible and easily accessible to the
offer competitive pricing and I run
customer. Prices for each case are
deals whenever possible.”
displayed neatly on shelf strips for
easy identification. Patel says, “I Consumer shopping trends tell us that
like things to be uniform. It just Patel is right on track with his
looks nicer.” mission to make the consumer happy.
National studies show that
Presentation is obviously important to
convenience, clear and accurate
Patel. That is noticeable the minute
pricing and a clean and organized
you step foot in the store. It is very
clean and bright with extremely wide
isles and very little clutter. All warm
cases are stacked neatly in displays,
allowing plenty of room for customers
to navigate their way through the
store. Visible price cards with large
print hang from the ceiling above
each beer display and all P.O.S is
tastefully placed within the store. The
organization and cleanliness makes for
an extremely shoppable experience.
The needs of his customers are most
important to Patel. “This is a beer
drinking town,” he says. 60% of his Neshaminy Beer & Soda, Bensalem.
4 Origlio Beverage • www.origlio.com HeadyTimes v.55
Origlio Welcomes These Year-Round Offerings from Great Lakes
Brewing Company…
Great Lakes Dortmunder Gold Great Lakes Commodore
This is a smooth lager that strikes a delicate Perry IPA
balance between sweet malt and dry hop This monumental India pale ale honors the
flavors. During the mid-19th century, hero from The War of 1812 who battled the
seven breweries within the city of enemy on Lake Erie. It is a medium-bodied
Dortmund, Germany began brewing and well hopped IPA with a dry, fruity
beers in the same manner, resulting in aftertaste. This brew brings out the best in
what has come to be known as the red meats and strong cheeses.
“Dortmunder” style. It is a perfect
beer for salads, fish and chicken. Great
Lakes Eliot
Great Lakes Edmund Ness Amber
Fitzgerald Porter Lager
Named after the ship that This brew is named
frequently docked in after one of
Cleveland and sunk in Lake Cleveland’s most
Superior on November 10, respected safety
1975 with many Northeast directors who
Ohioans on board, this brew frequented the Brewpub’s
is a complex, roasty porter with bar during his tenure from 1935-
a bittersweet, chocolate-coffee 1941 and, according to popular
taste and bold hop presence. legend, was responsible for the bullet
This porter pairs well with holes in the bar still evident today.
roasty and smoked flavors like This amber lager is rich with fragrant
barbecued ribs, steaks and malt flavors balanced by crisp, noble
oysters. It is also a hops. This brew complements spicy
favorite with dishes, pork, pasta and sausage perfectly.
chocolate
desserts.
Great Lakes
Burning River
Pale Ale
Named after the
infamous 1969
burning of the
Cuyahoga River,
Burning River Pale Ale
is an assertively hopped
American pale ale with citrusy and piney
Cascade hops. Try this one with big, robust
flavors like red meats and strong cheeses.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 5
Sierra Nevada Estate 21st Amendment Brewery Announces
Brewers Harvest Ale the Release of their First Ever
Sierra Nevada is honored to announce the Specialty Beer in a Can!
release of Estate Ale, one of the world’s only The name “Monk’s Blood” pays homage to the
estate-made beers. Made with 100% all- monks of Belgium’s monasteries. During times of
natural hops and barley produced on-site fasting, the monks survive solely on beer, which
at the brewery in Chico, California. This they refer to as “liquid bread”. Beer, quite literally,
beer is brewed with ingredients that is in their blood. The most sublime of the monk’s
reflect the flavors of their environment premium brews is dark like blood, rich and
and the seasonal rhythms of nature. nourishing.
These estate-grown hops and barley
capture the energy, flavors and soul of 21st Amendment founders Shaun O’Sullivan and
the foothills of the Sierra Nevada Nico Freccia instantly knew that Monk’s Blood
Mountains. would be their first specialty offering in a can. They
wanted to do something totally different with beer
Sierra Nevada’s location (near the in a can that would push the boundaries of people’s
convergence of the Cascade and Sierra perceptions of what craft beer in a can, can be.
Nevada mountain ranges) and its roots in the heart of
California’s fertile Central Valley offer a growing Shaun and Nico traveled to Belgium for inspiration,
environment unique in the world. The volcanic backdrop visiting small traditional breweries to sample
and productive growing environment each lend their ingredients, methods and beers. With the bucolic
character to their water, hops, barley and yeast. Belgian countryside as their muse and using
traditional Belgian malts and candi sugar, non-
The planning of Chico Estate Ale began in 2003, with the traditional spices, proprietary yeast from the south
planting of the first experimental hop yard in the field of France, and a wallop of west coast hops, they
adjacent to the brewery. Over the years, the field grew and brewed a test batch of what would become
the hops grew along with it. The quality improved and the Monk’s Blood.
rhythm of planting, tending and harvesting was
established. In 2008, the brewery released its first beer Monk’s Blood is a strong (8.5% ABV), dark Belgian
utilizing the fresh-green flavors of these homegrown hops. ale that consists of five malts, Belgian Candi sugar
and a healthy dose of West Coast hops. It is finished
That fall, the brewery made the decision to expand the with a secret blend of botanicals and spices. The
hop field and plant a test plot of barley on the brewery beer pairs beautifully with rich winter stews,
site. Countless times, the brewery heard that growing creamy cheeses, unctuous desserts or just by itself,
malting barley in the hot, dry climate in Chico was in a brandy snifter. It will soon be available in
impossible. Despite those obstacles, 26 acres of two-row limited release in four pack cans and on draft.
barley went in the soil in January of 2009. By May, the
waist-high green barley was waving in the Northern
California wind and by June, a healthy harvest was a
foregone conclusion. The brewery found itself with
thousands of pounds of the finest malting barley and acres
of the world’s freshest wet-hops and Estate Ale was born.
An estate-made beer is a decades-long dream that is finally
seeing reality. The Sierra Nevada Brewing Co., prides itself
on environmental stewardship and responsible brewing
practices. Estate Brewers Harvest Ale will be an extremely
limited 24 oz bottled release, beginning early September.
Red Bull New Packaging
Red Bull’s new packaging has sides that are closed in. The
current 4 pack cans are exposed on the ends. Same SKU,
same price, just a slightly different look for better shelf
presence. These new packages will be available in September.
6 Origlio Beverage • www.origlio.com HeadyTimes v.55
Sea Dog Apricot Wheat
Available year round, Sea Dog Apricot
Wheat Beer is a light, golden,
crisp and quenching
wheat ale with a subtle
essence of fresh
apricots. This beer
brings out the best in
chicken and white fish.
Troubadour Blond
Troubadour Blond first strikes
you with its clear, golden,
attractive color. A firm white
head is the crown of this
golden ale. Your first
experience, while sipping
Blond, will be a refreshing,
sparkling effect on your
tongue, followed by a mild
bitterness enhanced by a spiciness that finishes with a
sweeter sensation. With 6.5 % alcohol by volume, it is
somewhat stronger in alcohol content than regular beers.
It’s not overpowering, and it allows one to easily drink
more than one glass—especially with dinner. This brew
pairs very well with fish dishes. Sea Dog Motley Crew Variety Pack
This collection is full of your favorite fruit beers from
Troubadour Obscura Sea Dog Brewing Company. Available year-round, Motley
Obscura is fairly dark in color, Crew variety pack consists of 8 12 oz. bottles of Sea Dog
as you would expect from a Raspberry Wheat Ale, Sea Dog Apricot Wheat Beer and
stout. However, it’s slightly Sea Dog Wild Blueberry Wheat Ale.
more reddish-brown than Irish
stouts. It pours with a dense,
rich, creamy beige head that De Koninck Gusto 1833 Golden Blond
crowns the glass. Thanks to Gusto 1833 Blond is
the re-fermentation in the proof that a well-
bottle, you will notice the brewed beer can
natural carbonation. The flavors are deep, rich and easily compete with a
pronounced, malty and clearly roasted. It is a bit top wine. This beer
deceptive because the relatively high alcohol content has a surprisingly clear,
(8.5%) is not immediately felt. Obscura has a complex golden-yellow color. The
aftertaste, with some licorice undertones and a pleasant aim in brewing Gusto
bitterness at the end. This is absolutely a beer to savor Blond was to minimize
and enjoy—let your taste buds experience every ounce of color changes,
flavor. The pronounced taste of Obscura makes it an resulting from
ideal match for dishes with strong tasting sauces. Let it temperature shocks or boiling for too long and to avoid
fight, let it compensate. Some will enjoy this beer as their caramelizing reactions. The result is a sparkling fresh,
last beer of the day, or as dessert. This one clearly soft beer with a lightly sweet touch, ideal with white fish.
reminds you of the Good Life. This Belgian golden strong ale presents a sweet and
lasting aftertaste.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 7
Portfolio Perfected Great Lakes Brewing Co.
From its earliest beginnings, Great
Now More Than Ever, Lakes Brewing Company made an
Origlio Beverage “Delivers unwavering commitment to offer
the Taste of Excellence” customers the freshest, most flavorful
beer in the business by settling in a
We continue our series of neighborhood that was once the heart
articles devoted to all the of Cleveland’s brewing industry.
Established in 1988 by brothers
exciting additions to Patrick and Daniel Conway, Great
Origlio’s portfolio. We Lakes Brewing Company became the
first microbrewery in the state of
won’t stop until every Ohio and today remains Ohio’s most
brewery is covered, but if (named for the famed football player
celebrated and award-winning brewer
who lived around the corner from
you require immediate, of lagers and ales.
Great Lakes Brewing Company) was
in-depth information, “From the beginning, we an overnight success. The flagship
incorporated the techniques of brew was eventually renamed
please log onto brewing used by European brewers in Dortmunder Gold and was joined by
www.origlio.com our own craft brewing process,”
explains co-owner Patrick Conway.
their other award-winning brews.
Great Lakes Brewing Company is an
for all you need to know “We were determined to use only
environmentally respectful and
the freshest ingredients with no
about the great beers we socially conscious company
preservatives or chemicals. We
committed to crafting fresh, flavorful,
bring to the market. also refused to succumb to
high-quality beer for the enjoyment
pasteurization, which ultimately
of their customers. Great Lakes
compromises flavor.”
aspires to maintain their status as the
The first brew, a Dortmunder-style premier craft brewery in the Great
beer originally called The Heisman Lakes region.
Abita Brewing Co.
Abita Beer has no preservatives,
additives or stabilizers and is cold
filtered. The result is beer that is the
finest and freshest tasting, as proven by
their loyal customers and great chefs of
the south who use Abita Beer in their
recipes. Try Abita Beer today and taste
a bit of the South!
Founded in 1986, the Abita Brewing
Company is nestled in the piney
woods 30 miles north of New Orleans. Green Mountain Beverage
In its first year, the brewery produced
Green Mountain Beverage is nestled
1,500 barrels of beer. By 1994, they
in a valley near the historic Green
outgrew the original site (now their
Mountains in Middlebury, Vermont.
100 seat brew pub) and moved up the
This is where they operate the Green
road to a larger facility to keep up
Mountain Cidery (their own word,
with demand.
created from a derivative of brewery).
Abita brews over 80,000 barrels of Green Mountain has become the
beer in their high tech brewing facility. number one producer of premium
Their lagers and ales are brewed in alcoholic draft ciders in the U.S.,
small batches, hand-crafted by a team pioneering hard cider since 1991.
of dedicated workers with only the Throughout these pristine areas of
highest ideals of quality. This pride, the Green Mountains, people are
along with the brewing process, is committed to preserving nature’s
what creates their great brews. Abita beauty and still today carry on
uses only the finest ingredients – the long standing tradition of
British and North American malted taking pride in their work and
barley, German and American yeast the products they create
strains, Pacific Northwest hops and the which are truly special. Green
pure artesian water of Abita Springs. Mountain ciders which include
Woodchuck, Cider Jack, Strongbow
and Woodpecker are unique
combinations of nature’s best
ingredients.
Portfolio Perfected
Stone Vertical Epic 09-09-09 Dogfish Head
As with any good epic, herein lies the promise of larger Pangaea
than life experiences. This bottle conditioned ale is Brewed with
chapter eight (it was started 02-02-02) in the epic series ingredients from every
and it is specifically designed to be aged until sometime continent (crystallized
after December 12, ginger from
2012—if you can wait Australia, water from
that long! Each of Antarctica, basmati
Stone’s Vertical Epic rice from Asia, etc...),
Ales is unique to this is a slightly spicy ale, with a
their year of mouthful of rich flavors. Available September/ October.
release—released
one year, one
month and one Great Divide Hibernation Ale
day from the Great Divide’s award winning Hibernation Ale is an
previous year’s English-style old ale. It is revered for its malty
edition. richness, complex hop profile that can only be
This year’s Vertical obtained by dry hopping and a hearty, warming
Epic 09-09-09 is quite a complex and character. Hibernation Ale is perfect right out of
layered beer. Bold and smooth chocolate the bottle or cellared for long periods of time.
malt flavors continue with a Belgian yeast, This is a lively treat that really beats the fall
lending tropical fruit/banana flavors and chill. Available in October.
hints of spiciness, all complemented by
citrus notes from an addition of tangerine Great Divide Fresh Hop
peel. Vanilla beans add a nice counter to Pale Ale
the chocolate malt—actually enhancing the
chocolatiness. The finish is smooth, with Taking advantage of the late summer
additional traces of vanilla and toasted characters hop harvest, Great Divide searched for
from the French Oak. The goal for this year’s the perfect combination of fresh, whole
release was to be reminiscent of artisanal chocolates cone hops to create the distinctive hop
accentuated with orange. Available 09-09-09. profile of Fresh Hop Pale Ale. The
September hop harvest is a once-a-
year opportunity to brew
with fresh hops, also
Port Brewing High Tide Fresh Hopped IPA called “wet hops”. Using
This beer is Port Brewing’s version of a seasonal IPA. fresh hops is a big endeavor, as the process
High Tide Fresh Hopped IPA is brewed and dry requires four to five times the volume of
hopped with freshly harvested Centennial and hops compared to the normal process of
Simcoe whole flower hops. Fresh hop beers can only using pelletized hops. Brewing with fresh
be brewed once a year during the annual fall hop hops brings impressive results! Great
harvest. Hop cones are used at the peak of Divide Fresh Hop Pale Ale is a
their freshness, bursting with flavor superbly refreshing, medium-bodied,
and aromas. This seasonal light copper-colored American-style
IPA will be sought after by pale ale. It has moderate hop
hop heads everywhere! bitterness, marked by a unique and
High Tide will roll into intensely grassy hop flavor and aroma.
distribution in late Available in October.
September / early
October, depending on
the hop harvest.
10 Origlio Beverage • www.origlio.com HeadyTimes v.55Harpoon 100 Barrel Series Glacier Woodchuck Fall Cider
Harvest Wet Hop Ale Woodchuck Fall Cider is the perfect combination of
It’s back to celebrate the 2009 hop complexity and elegance, giving the cider a unique
harvest! taste and special aroma not
found in any other
For the 28th session of the hard cider. Crafted
Harpoon 100 Barrel Series, using a centuries old
Harpoon is celebrating the 2009 technique, Woodchuck
hop harvest with Glacier Harvest Fall Cider begins with an
Wet Hop Ale, a pale ale made attractive cinnamon and
with fresh Glacier hops. Wet nutmeg spicy bouquet
hop beers are brewed using and balances out the taste
fresh, “wet” hops instead of with a hint of American
traditional dried hops – hops contain white oak. The appealing,
about 60% moisture when they are first picked. lingering aftertaste makes this fall cider the perfect
Typically, when hops are picked they are quickly dried beverage for a crisp, autumn day. Available in September.
and refrigerated to increase shelf life and make them
more consistent for brewing. Freshly picked wet hops,
Abita Pecan Harvest Ale
however, need to be used within hours of harvest or they
will begin to degrade rapidly. Wet hops retain more of Pecan Harvest Ale is made with real
their natural aroma and volatile flavors that dissipate Louisiana pecans that have been
when dried. This gives wet hop beers a fresher hop toasted to perfection. This is
flavor and aroma than that of beers hopped with actually very unique, as most
processed hops. This yields an immersed, intense hop beers with a nutty flavor or
flavor in the beer. Available mid-August. aroma aren’t made with real
nuts. The natural oils from
the Louisiana pecans
Dock Street Hop Garden give the ale a light
Double IPA pecan finish and
aroma. Pecan
Based on head brewer Ben Potts’s Harvest Ale is
“Best of Show” award winning excellent served with both
homebrew recipe, this double red meat and seafood, and no surprise here—it’s
IPA brings a ton of hop flavor great with nuts! Available in September.
and aroma without being
overly bitter and harsh. The
complexity of this beer lies in the “Garden,” which Abita Fall Fest
contains 14 different hop varieties. This one is dry- Fall Fest is a Marzen-style Octoberfest lager.
hopped in the bright tank with a special It is brewed with German Haullertau hops
blend of hops. This is a very limited and pale crystal malts. The result is a full-bodied, malty
release. Available September / beer with a beautiful amber color. Celebrate the season
October in draught. with Abita Fall Fest and your favorite
German food! Available in
Dock Street September.
The Great Pumpkin
This seasonal brew is a
smooth, copper ale brewed
to celebrate the fall harvest
season. It is creamy with a spicy
kick, brewed with 150 lbs. of
pumpkin pureé and traditional
pumpkin pie spices. This is a very limited release.
Available September / October in draught.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 11Sierra Nevada Harvest Weyerbacher Imperial Pumpkin Ale
Wet Hop Ale Like a pyramid for a Pharaoh,
This fall marks the 13th anniversary of the Weyerbacher set out to make a
wet-hop movement with the release of bold monument for the king of
Sierra Nevada Harvest Ale. Sierra Nevada pumpkins! This 8% ABV
has a love affair with the bright and fresh pumpkin ale is the mother of
flavors and aromas of hops just minutes off all pumpkin ales. It is hearty,
the vine. To the uninitiated, hops may spicy, “caramely” and
seem like an odd object of affection, but to “pumpkiny”. Lots of
experience a beer made with truly fresh cinnamon, nutmeg and
hops, can inspire passion in anyone. pumpkin are added as well as
a touch of cardamom and clove, giving this beer a spicy,
For Sierra Nevada, the affair began in 1980 with the full-bodied flavor. This truly is an Imperial Pumpkin Ale
Cascade variety of hop. This new and exciting variety that makes a perfect finisher on a cool autumn night.
became the building block of the legendary Pale Ale. Pair it with a slice of pumpkin pie and whipped cream
Since then, the brewery has been fighting to get for a delicious fall treat! Available in August.
the best whole-cone hops, as fresh as possible.
In 2008, this hop-forward focus led the brewery
Spaten
to complete the trinity of Harvest Ales that have
quickly become a showpiece for Sierra Nevada Oktoberfest—
and some of the most highly anticipated beer the Original
releases anywhere in the world. Oktoberfest Beer
Fresh hops are delicate and finicky. Within hours of This Oktoberfest Beer
picking, they begin to lose some of their vital oils and was created in 1872 and
resins. With quick handling and the dedicated passion of is the world’s first
brewers, fresh hops will exhibit a depth of flavor and Oktoberfest beer, brewed
character unique in the brewing world. These Harvest Ales for the greatest folk
work as a beautiful showcase for the hop. They highlight festival in the world.
the individual flavors of each specific variety and show off Every year, over and over
the earthy, vital and green flavors of their growing regions again, countless Oktoberfest visitors share their
enthusiasm for this beer. It is amber in color, medium-
The Harvest Series began with the original Sierra Nevada
bodied and has an impeccable taste due to the perfect
Harvest Ale—the beer that launched the “wet hop”
balance of roasted malt flavor and the perfect amount of
movement in America. This limited edition beer is brewed
hops. Spaten Oktoberfest has a rich textured palate with
within hours of the annual hop harvest in the Pacific
an underlying sweetness true to tradition. Taste the
Northwest. Once the hops are stripped from the bine, they
Munich flavor. Available now!
are shipped “wet” or un-dried, directly to the brewery.
The wet hops are then added directly to the kettle. Once
the delicate hops arrive, brewers work around the clock Verdi for Fall
adding the tons of resinous plants into the beer. The fall of
2009 will bring the 13th annual release of this flagship of
the Harvest Series. Available in September.
Weyerbacher Harvest Ale
Weyerbacher Harvest Ale is a wet hop
IPA made from Pale, Munich, Crystal
and Wheat malts and hopped with
Cascade hops from the brewery’s own hop
farm! The bitterness is restrained to allow
the “fresh hop” aroma and flavor to shine
through. You will find grassy notes and hints
of citrus zest in this refreshing ale. Drink this
one as fresh as you can get it! Available in September.
12 Origlio Beverage • www.origlio.com HeadyTimes v.55Hacker-Pschorr Oktoberfest Samuel Adams
This brew is a Marzen delight, made from Octoberfest
Bavarian barley which is slow roasted and The first thing you notice
caramelized to a rich, red amber color when pouring a glass of this
and then combined with the purest spring seasonal beer is the color.
waters from the Alps, exclusive yeast and Samuel Adams Octoberfest
the finest Hallertau hops. has a rich, deep golden
Available in August. amber hue which itself is
reflective of the season.
Samuel Adams Octoberfest is a malt
lover’s dream, masterfully blending together five roasts of
Harpoon Octoberfest barley to create a delicious harmony of sweet flavors
Harpoon Octoberfest yields a smooth, malty including caramel and toffee. The beer is kept from being
taste and a mild bitterness. Its overly sweet by the elegant bitterness imparted by the
garnet-red color reflects a unique German Noble hops. Samuel Adams Octoberfest provides
blend of malts, and pours with a a wonderful transition from the lighter beers of summer
thick head due to a small to the winter’s heartier brews. Available
amount of wheat malt. In August through October.
2007 Harpoon Octoberfest
won two gold medals at Introducing the
renowned beer Samuel Adams Harvest
competitions. Most
notably, it brought
Variety Pack
home a gold medal Samuel Adams Harvest
from the European Beer Variety Pack is now available
Star competition in the August through October,
Oktoberfest category, which is a style between Samuel Adams “Summer Styles” variety
that originated in Germany. Held pack and the Holiday Variety Pack. This package will
annually in Nuremburg, Germany, the European Beer include the famous Sam Adams fall seasonal offering—
Star Awards are considered one of the most prestigious Samuel Adams Octoberfest! Harvest Variety will also
beer competitions in the industry. Harpoon Octoberfest include the new Samuel Adams Dunkle Weizen in
is available in September. addition to original Boston Lager, Cherry Wheat, Brown
Ale and Irish Red. Look for availability in late August!
Lagunitas Brown Shugga Ale Dunkel Weizen, available only in this exclusive variety
pack is a dark, malty, spicy, wheat-based ale with a
Brown Shugga Ale was
gentle aroma of Munich malt supported by fruity,
originally a failed
notably banana and clove-spice aromas. The color is a
attempt at Lagunitas’
beautiful, hazy, dark Amber. Prominent caramel
Olde GnarlyWine, way
character of Munich and Vienna-type malts is prominent
back in 1997. The
with a strong hint of wheat flavor. The texture of wheat
resulting beer was
imparts the sensation of a fluffy, creamy fullness.
dubbed an “Accidental
Release” and
immediately became a Paulaner Oktoberfest Marzen
popular favorite that
Brewed in the traditional style, this
makes an annual
Octoberfest is amber in color, with a
return to blur and
creamy head and a rich, smooth,
distort everyone’s holiday memories! Brown Shugga is
lightly hopped flavor. Paulaner
available everywhere in October!
Oktoberfest is festive, full-flavored
In other brewery news, the Lagunitas TapRoom and and ultra delicious, and is brewed
BeerGarden will officially open in September at the specially for the most famous
Brewery in Petaluma, Calif. to quench all those thirsty festival in the world. Available
travelers right at the source! in August.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 13Sly Fox Oktoberfest Arcadia Jaw-Jacker
Americans are an impatient sort and Arcadia’s fall seasonal is a celebration of the
beer drinkers are no exception. You can changing of seasons. Using only the finest
bet that by Labor Day they will be malted barley and a touch of wheat for
clamoring for their favorite autumn mouthfeel, Jaw-Jacker pours a brilliant
beers. That’s why Sly Fox Oktoberfest is orange-amber color with truly unique
released in August every year, so that flavors. Although no pumpkins are
it can be on the shelves for your used, a blend of nutmeg, allspice and
customers when they want it. This cinnamon work with the malty flavors
traditional lager beer, in the to create a bold flavor reminiscent of
increasingly popular 22oz. bottle pumpkin pie. A light hop note
size, is a medium-bodied, smooth balances out the beer nicely.
and malty brew made with Available late August.
German Vienna malts and
German hops and has
proved an annual favorite
Elysian Night Owl
with beer fanciers from the Pumpkin Ale
day it was first released. At Night Owl pours a hazy, orange amber color
5.8% ABV, it’s big enough to with a whipped-creamy head. You will smell
offer the flavors customers pumpkin with a hint of spice and brown
demand, yet drinkable enough sugar. This beer begins with a solid pumpkin
to satisfy a variety of palates. flavor followed by subtle pumpkin pie
Here’s a hint: since Oktoberfests tend spicing. It is spiced with cinnamon, ginger,
to sell out rapidly, suggest to your customers nutmeg, cloves and allspice during
that they stock up for those cooler October days. fermentation and both roasted and raw
Available in August. pumpkin seeds are added to the mash.
Night Owl is a very drinkable pumpkin
ale—not too sweet or spicy. Available late
Saranac Octoberfest August.
This Octoberfest brew is a medium-
bodied, copper colored lager. It’s rich,
malty taste is subtly balanced by Saaz and
Saranac 12 Beers A Falling Variety Pack
Tettnang hops. The beer is aged Fall into your favorite Saranac with 12 Beers A Falling!
slowly in the tradition of the This all new package contains six different award
Octoberfest beers of winning beers, including an appearance by
Munich. Available Saranac’s popular seasonal, Irish Red Ale.
in August. Enjoy one at home, with your friends or give
it as a gift! 12 Beers A Falling has the
perfect combination of beers to watch the
Saranac leaves “a falling”! The variety pack
Pumpkin Ale includes: Saranac Irish Red Ale, Saranac
This fall India Pale Ale, Saranac
seasonal is Black Forest,
brewed with Saranac Pumpkin
pumpkin, Ale, Saranac
cinnamon, Octoberfest and
allspice, clove, Saranac Caramel
ginger and vanilla. Look for a Porter. Available
full body and amber color. This August through
pumpkin ale is a spiced fruit ale October in limited
that tastes great with turkey and quantities while
all the trimmings! Available supplies last!
late August.
14 Origlio Beverage • www.origlio.com HeadyTimes v.55Set Sail With the New Heavy Seas Mutiny Series
Clipper City Brewing Company is proud to announce the Heavy Seas “Mutiny Series”. This series is an extension of the
Heavy Seas product line with brews made in very limited release small batches in draught and 22 oz. “bomber” bottles.
The new Heavy Seas Mutiny Series began as a pet project of the Clipper City Heavy Seas brewers who created very small batch
experiments to amuse the palates of folks who worked at the brewery. They quickly agreed that some of results were just too
good to keep to themselves. This line is a true labor of love and the label art is even created by one of the brewers.
Founding partner, Hugh Sisson encouraged the project by saying, “ I believe in the creativity of our brewers, and if they
are excited to try something new, than I want to see them have their chance. It helps us keep expecting the unexpected.”
Heavy Seas Prosit! Heavy Seas
Prosit, pronounced pro-st, means to The Great Pumpkin
wish good health, especially before This is an Imperial Pumpkin Ale. The
drinking. This is a malt focused secret is in the 2.5 pounds of
Imperial Octoberfest Beer, made with spice per barrel in
five types of grain including Vienna this fall brew. The
and Munich malts – plus a secret extra pumpkin is added
malt that Clipper City uses only in during the mash at
Prosit! It is considered by the brewers precisely the right
to be the big brother of the three-time Great American time to create just the perfect
Beer Festival winning Clipper City MärzHon. They’ve balance of malt, hops, pumpkin
balanced the sweetness of the malts with three types of and spice. Available late
hops, making this one of the boldest Marzen beers you’ll September / October.
ever try! Available in September.
Ayinger Oktoberfest Märzen Blue Moon Harvest
This fall brew is a full-bodied, flavorful Moon Pumpkin Ale
Märzen lager, brewed and lagered to At Blue Moon Brewing Company,
celebrate Bavaria’s famous Oktoberfest. everything they do stems from their
This seasonal beer is served at German artistic approach to brewing beer.
beer festivals in September and October Blue Moon takes great, classic styles
with roasted chicken, pork and and makes them even better by
sauerkraut. Ayinger Oktoberfest is a rich adding unique spins. That’s why
golden color with a slightly sweet, they say their beer—and everything
malty nose and a medium to big body. they do—is Artfully Crafted.
Available in September.
With the return of autumn each
year comes the return of palate-pleasing
Dogfish Head fall flavors. In the great tradition of fall seasonals, Blue
Punkin Ale Moon Harvest Moon Pumpkin Ale is an amber ale
crafted with the flavors of the season – vine-ripened
Dogfish Head Punkin is a full-
pumpkin, cloves, nutmeg and allspice. The essence of the
bodied brown ale with
season is captured like a snapshot of flavor, in a bottle.
smooth hints of
Harvest Moon Pumpkin Ale hits the shelves in
pumpkin and brown
late August.
sugar. This one is
perfect to warm-up
with as the season
Clipper City MärzHon
cools. Try this malty,
fall brew with turkey, MärzHon is a traditional Oktoberfest-
roasted duck, stuffing or style lager; amber in color with a
dessert dumplings. rich, toasty malt flavor and slightly
Available in August. sweet finish.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 15Oskar Blues’ Ten FIDY Set
for October Return Available Year-Round,
Four pack cans and kegs of Ten
FIDY Imperial Stout, Oskar Blues
Perfect for the Season
Brewery’s immensely acclaimed
and rule-breaking winter seasonal, Augustiner-Bräu
are set to return to Philadelphia in
The history of
October!
Augustiner-Bräu is
The beer, a highly viscous, malty estimated to span 680
wonder that takes canned beer and years of tradition as
extra-strength stout to new levels, won a slew of honors Munich’s (home to
with its release last year. Oktoberfest) oldest
Honors for the beer brewery which began in
include a “100 Rating” 1294, when the
from Ratebeer.com, cornerstone of the
“Beer of the Year” Augustinian monastery
from The Denver Post, was laid at the Haberfeld
and “This one puts the next to the Neuhauser
‘A’ in ‘Holy Crap!’” Gasse. Documented
from Beer Advocate proof exists that in 1328
Magazine. an excellent beer was
brewed within the walls
The beer equivalent of of the freshly completed building. The Augustiner-Bräu
a decadent chocolate Brewery brews all of its beer in accordance with the
Marty Jones of Oskar Blues (middle) milkshake, Ten FIDY German Purity Law of 1516 utilizing water, barley, malt
accepts the CCTW award.
(10% ABV) is made and hops. Augustiner-Brau beers are perfect for the fall
with enormous amounts of two-row malt, chocolate malt, season.
roasted barley, flaked oats and hops. It’s the ultimate
celebration of dark malts and boundary-stretching beer.
Talk to your Origlio Sales Rep to secure this limited- Augustiner-Bräu
release, cult-favorite specialty. Edelstoff
Speaking of honors, Oskar Blues Brewery’s continued This brew possesses a bright
growth has landed the pioneering microcanner some golden color with an emerald
hefty recognition. The brewery was selected to Inc. straw cast. The nose is a soft,
Magazine’s 2009 list of the nation’s fastest-growing crusty sourdough bread and
private companies. This summer, Oskar Blues was also citrus marmalade aroma. On
chosen as one of the “Top 50 Colorado Companies to the palate it has a light dry malt flavor with a delicate
Watch” by Colorado’s Office of Economic Development. hop background. A long, mild, dry hop finish makes it
The brewery is on track to produce 30,000 barrels of very smooth and delicious.
beer in 2009, up from 17,500 in 2008!
Augustiner-Bräu
Wild Goose Pumpkin Patch Maximator Dark
This limited edition ale is made with 9 different Doppelbock
specialty malts, 100% English Fuggle hops and This beer pours a deep
nearly 300 pounds of real pumpkin. During and copper/mahogany color with
after the boil, the brewers add a blend of fresh- a strong malt and hop nose.
ground spices, resulting in a very smooth, On the palate it is full-bodied
malty, complex ale with noble hops and spice with sweet, dark caramelized malt, hints of roasted nuts
aroma. Available in August. and cocoa. It finishes with a long sweet mocha taste and
a roasted nut fade.
16 Origlio Beverage • www.origlio.com HeadyTimes v.55Harpoon Cider: The Perfect
Choice for Autumn ER IN
PO ON CID TENDERLO
Celebrations HAR D PORK
BRINE
In the fall of 2007 the Harpoon
ients:
Brewery introduced Harpoon Cider,
Ingred enderloin
a hard cider made from a blend of t
1 pork s of water
locally grown, freshly pressed apples. on
2 gall ar
Without the addition of preservatives, c u ps sug
1½ lt
artificial colors, or sweeteners, this ps sa e
cider is fresh, pure and all natural.
1½ cu fr e s h thym Cider
gs on
2 spri s of Harpo
t le
Harpoon Cider is made from a blend of 2 bot apple cider d
locally grown apples including 2 cu ps oppe
w o n ion, ch
#
the New England favorite, 1 yello , chopped Place a
ll
ot g.
McIntosh. This blend is 1 carr servin in
fermented with the brewery’s own re you are ork tenderlo
efo p to
ions: ight b ak the ready
yeast, creating an aroma with a clean,
Direct brine the n rge bowl. So ight. When slices.
fruity character. Harpoon Cider is re rn g
Prepa nts into a la erator ove ized servin t 15
balanced with the ripe apple sweetness ie
ingred rine in a ref
rig d s bou
and tartness from the fruit’s natural acidity. int o desire finish for a !
b y
The color is very light as a result of using only
in the t tenderloin h side, then ve and enjo
cu ac er
freshly pressed apples. cook, r pork on e t 350˚F. S
a a
Pan se in the oven
es
“As a regional craft brewer, we gained an minut
interest and respect for cider because of its
strong roots and history in New England – not to
mention that we like to drink cider,” says Rich
Doyle, Harpoon CEO and co-founder. “We found
that there weren’t many options for a locally-
produced, great-tasting, totally natural cider, so we
decided to brew our own. We’re in an ideal area – and
business – to be able to do that.”
Doyle encourages drinkers to get creative with their Cider;
use it for cooking, pair dishes with it, or bring it to a party
to toast a special occasion. It is an exceptional
accompaniment for pork dishes, seafood, a variety of
cheeses, and sweet desserts. Harpoon Cider can be a
refreshing and distinctive addition to every celebration. Try
this delicious recipe made using Harpoon’s delicious cider!
Dogfish Head
Palo Santo Marron
This unfiltered, unfettered, unprecedented
brown ale is aged in handmade wooden
brewing vessels and fermented with
organic sucanat sugar. The caramel and
vanilla complexity, unique to this ale,
comes from the exotic Paraguayan Palo
Santo wood from which these tanks were
crafted. It’s all very exciting.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 17Sly Fox Rt. 113 IPA Allagash Black
While this beer is named after the This Belgian-style stout is
road which runs in front of the brewed with German 2 row
original Sly Fox Brewhouse & Eatery barley, Torrified wheat and
in Phoenixville, the “113” also refers oats and balanced by a large
to the bittering units (IBUs) which addition of Belgian dark
made it one of the first big, hoppy candi to give “Black” a full
IPAs that have become so popular and silky mouthfeel.
these days. Creative restaurateurs Roasted malts give this
are already featuring Rt. 113 in stout its classic chocolate, malty taste, and
food pairing demonstrations contribute to chocolate notes and a hint of roasted coffee
designed to introduce in the aroma. Allagash Black is fermented with a Belgian
newcomers to craft beer and all yeast strain and re-fermented in the bottle with the
the possibilities of both methode champenoise to make this beer truly unique.
complementary and contrasting For dinner, pair Allagash Black with beef Wellington,
flavors. A bold and spicy beer, shepherds pie, and herbed goat cheese. Black is also a
Rt. 113 is brewed with British perfect complement to oatmeal raisin cookies for dessert.
Pale and Crystal malts and
hopped with Cascade,
Columbus, German Northern
Allagash Four Ale
Brewer, & UK East Kent Allagash Four is brewed
Goldings. Rt. 113 IPA (7% ABV) with 4 malts, 4 hop
is offered in the popular 22oz. varieties and 4 sugars: light
“dinner bottle” size and is candi, dark candi, light
perfect for your summer and fall golden molasses and date
customers—committed hopheads sugar. In addition, the beer
and curious newcomers alike—who are undergoes 4 fermentations,
looking for the perfect match for grilled each with a different strain
foods of all sorts. of Belgian yeast. The result is a very unique 10% ABV
beer with classic Belgian characteristics. Bacon-wrapped
scallops are great paired with this dark beer. Also try
crab-stuffed mushrooms and filet mignon for appetizers
or an entrée. Chocolate crêpes are a nice complement to
Four for dessert.
Magners Irish Cider
The U.S. cider market is coming back strong with accelerated double-
digit growth for several years, with Magners Irish Cider among the
leading cider brands in the category. This fall, as you look for a premium
beverage that can add a hint of autumn flavor, look no further than
Magners Irish Cider. Magners is still the only cider imported from
Ireland. With its medium dry, not too sweet taste, Magners is wonderful
right out of the bottle and even more refreshing ‘over ice’. Additionally,
Magners is 100% naturally Gluten free, providing refreshment for over 3
million U.S. consumers who cannot drink beer.
Cider also has many similarities to wine including the production and
fermentation process, and has many uses in the kitchen, where its subtle
flavor is not only a satisfying accompaniment to a meal, it also
complements many dishes as an ingredient offering a light apple flavor –
a little sweet and a little tart — in a wide range of foods. This fall, treat
yourself to the delicious taste of Magners Irish Cider.
18 Origlio Beverage • www.origlio.com HeadyTimes v.55Heineken Red Star Soul
In its fourth year, Heineken Red Star
Soul continues to deliver on its
foundation of music, recognition and
respect by embracing the best in hip-
hop and R&B. In tune with a new
generation of music listeners, Heineken
Red Star Soul has evolved this year to
include a dynamic mix of leading hip
hop and R&B artists. By leveraging
digital and social media platforms,
Heineken is expanding its reach to
engage artists, their fan bases,
consumers and media by providing
unique access and opportunities to
share Heineken Red Star Soul exclusive
content across multiple digital
platforms. Heineken’s long-standing
commitment to providing urban artists
a way to connect with the fans,
illustrates what it means to Give
Yourself a Good Name.
Come to Red Star Soul, support
your local artists, and enjoy an ice
cold Heineken! Heineken Latin Grammy Awards
The Latin Grammy Awards are celebrating their 10th anniversary, and it
wouldn’t be a premium event without Heineken and Heineken Light to
enhance the experience as consumers gather to toast the musical
achievements of the Hispanic community. The excitement of the Heineken
Latin Grammy program is heightened by offering the opportunity to win a
VIP trip to the Latin Grammy’s LIVE!
This stylish and glamorous event is the perfect occasion for Heineken and
Heineken Light to enhance what you serve to your guests, elevating not
only their choice of drink but also food via cross promotional offers to
complete this experience from their own home.
Newcastle—On the Road with the One and Only
Music is a big part of life, and will award an assignment to one
Newcastle recognizes that! This fall, consumer to go on tour for a week
Newcastle is giving a lucky consumer to document life on the road with a
the opportunity to spend a week on band. The correspondent will
the road with a happening band! document his/her unique
assignment to be featured in the
There is only one way to truly explore
pages of Spin magazine, online
all of the intricacies and real-life
at Spin.com and Newcastle.com.
moments that happen on the road
This is one opportunity you
with a rock and roll band. Newcastle,
don’t want to miss!
in partnership with Spin magazine
HeadyTimes v.55 Origlio Beverage • www.origlio.com 19Discover Yuengling’s Dark Side
Win the Ultimate
Base Camp with Don’t be afraid of the dark this Halloween themed, and are
fall; embrace the Halloween the perfect selling tool for
Keystone Light season with Yuengling! Fall is on-premise accounts to run
Hunting and other outdoor the perfect season for bucket specials throughout
activities are mainly an excuse for consumers to venture out from the fall season.
guys to get away from their daily their usual brews and try new
Off-premise accounts can
routines. Hunters are a tight knit things, presenting you
utilize the newly designed
community who value with a great opportunity
Halloween case stacker from
camaraderie and good times in to showcase your
Yuengling. The scarecrow
the great outdoors. This fall, establishment’s dark
case stacker features some
Keystone Light gives beers. Yuengling offers
great artwork that is sure to
outdoorsman the chance to win two dark beers within
grab customers’ attention and
the ultimate base camp and other their diverse portfolio.
tempt them to discover the
tools to create new legends. Black & Tan is a pioneer
dark side of America’s Oldest
brand that resembles a
The base camp is where the Brewery.
traditional English Half
majority of beer consumption
& Half. Yuengling Porter is an Fall is a great time to increase your
takes place. Guys sit around the
authentic craft-style beer that delivers Yuengling sales both on and off-
fire and tell stories, mostly
a rich, full-bodied flavor. premise by promoting Yuengling’s
fabrications, while drinking
dark beers. Both the Black & Tan and
Keystone Light. Even if they don’t The Yuengling Halloween program
the Porter are available in 12 ounce
bring anything back to the camp, this year focuses on Black & Tan
bottles and draft. Talk to your Origlio
being able to let loose with their promotion. On-premise accounts will
sales representative today to find out
friends and develop camaraderie benefit from promotional items such
more about the many fine Yuengling
is an occasion worth planning for. as Black & Tan aprons, blinky pins
products that are available in
and metal buckets. The buckets are
Beginning in October, Keystone this market.
Light will provide consumers with
a hunting sweepstakes to win the
ultimate base camp! POS and
packaging will drive consumers
to keystonelightbeer.com for a
chance to win. With Keystone
Light, smooth is always in
season.
Yuengling Tailgating Program Returns
Football season is quickly approaching and it is a great opportunity for on-
premise accounts to increase business by creating promotions around the
sport. With the help of Yuengling and their tailgating program this year,
accounts can create a great atmosphere for any sports fan. The Yuengling
tailgating program returns with some classic Yuengling wearables for the
season including hats, T-shirts and sweatshirts. In addition to these items
they will have unique referee jerseys available for both men and women.
Coupling these great giveaways with Yuengling drink
specials during the game is sure to make every
game a touchdown at your establishment. Ask your
Origlio representative about it today!
20 Origlio Beverage • www.origlio.com HeadyTimes v.55For those last few hot and humid days before the weather turns cool…
Chimay Triple on Draught
Beat the heat of those remaining
days of summer by enjoying a
refreshing Chimay Triple on
Draught… with its golden color,
subtle combination of fresh hops and
yeast, and the rare balance between
softness and bitterness. Sit back and
enjoy the flavors of Chimay.
Try this delicious recipe from Unibroue …
GRILLED CHICKEN ALA
UNIBROUE ÉPHÉMÈRE APPLE
Ingredients:
6 – 8 pieces skinless chicken
1 large onion (Vidalia or red Bermuda)
\ 1 tablespoon fresh, chopped garlic
¼ teaspoon dill
Salt and cracked pepper (to taste)
1 750ml bottle Unibroue Éphémère Apple
Directions:
Chop the onion and combine with garlic, salt, pepper and dill in a non-
reactive container.
Pour in the Éphémère Apple and mix well to form a marinade.
Add the chicken pieces and mix well in the marinade. Refrigerate and
marinate the chicken at least 24 hours (but no longer than 48 hours).
Remove chicken from the marinade and drain briefly.
Discard marinade….DO NOT RE-USE.
Grill chicken over hot coals until done (juices run clear)
Serve with well-chilled (but not ice cold) Unibroue Éphémère Apple Wheat Ale.
HeadyTimes v.55 Origlio Beverage • www.origlio.com 21You can also read
