Are all We How will we live in the year 2030? - Franklin Foods
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We
Our Hochland Magazine
are all
1 | 2020
How will we live in
the year 2030?
Lighthouse New canteen
project launched concepts at the
start
1 | 2020
Editorial
Dear Hochländer,
First of all I wish you all a happy, healthy and successful Together with many Hochländer we filtered out the topics
new year! and questions that are important for us.
I am sure you have also been thinking about the past Then the work began: We worked out answers to these
and coming year. challenges and from that we derived a roadmap for the
next 5 years. A roadmap that gives orientation, inspiration
We live in a fast time, with many changes happening and motivation for us all. Our Vision 2025!
with such a rapid speed. Each one of us knows the feel-
ing. Everyone of us has to decide every day how to deal But what is this all about?
with it.
It is about actively shaping our future together.
But how does a company like ours manage this? How
do we manage to be well prepared for the future? We have our future in our hands. Let‘s do it!
In preparation for this, we started to take a look into the Sincerely
future in spring 2019. With the help of a future institute
(oh yes, such a thing exists!) and its worldwide network,
we were able to get a good picture of what is there to
come for us in the next ten years.
2
1 | 2020
The future is what we make out of it
How will we live in the year 2030?
No one can look ten years into the future, right? That‘s just fortunetelling! So why
should Hochland draw a picture of the future in 2030 – It‘s all going to be totally
different anyway?! Right?
The answers for many create the conditions for time span actually seems do we need to make to
questions about the future this today. Incidentally, this too long. The picture of achieve these goals? – The
are already there. Or at could provide a way out the future 2030 was Vision 2025 will serve as
least probabilities, which of the current dilemma for therefore the starting point a compass for this, which
can be derived from current the entire dairy and meat for developing the con- every Hochländer can use
developments. That‘s what industry. Because the indus- crete “Vision 2025“ for as a guide.
Hochland has done: With try is heavily criticized for Hochland, which will be
the help of the consulting its impact on the environ- presented to all Hochländer Peter Stahl is convinced
firm 2bAhead and inspired ment and climate. The first in March. It will then follow that the compass will work,
by 17 experts from science successful trials with labo- the currently valid Vision as developments in recent
and business who have an ratory milk have already 2020. years have shown: The CEO
eye on the trends in their been conducted. And meat attributes the growth to
industries. is also „bred“ in the petri Many Hochländer were the fact that the manage-
dish. It is still unaffordable involved. In addition to ment team had a clear goal
You are curious about a today. But the first step has the Executive Board, all in mind with Vision 2020
sample? “Nobody in retail been done. managing directors and and knew what had to be
will need our brand in divison managers, further done to achieve it.
10 or 20 years.“ Or this: These two examples colleagues at all the sites
“Laboratory milk will de- are only a small part of were able to contribute
velop from a special offer the findings of a several their opinions and ideas on
for vegans to an everyday months lasting process. various possible scenarios
product“. The picture of the future that resulted from the work
2030 has also opened our on the picture of the future
The first quote comes from eyes to other issues: Con- 2030: Which developments
the managing director of sumers expect more and are relevant for Hochland
a large food manufacturer. more transparency about and which are less rele-
Anyone who thinks like this the products they buy. Any- vant? For example, should
will consider how to further one who can analyze and the topic “New markets
develop his business model interpret the available data in emerging countries“
as a branded company in along the entire value chain be included in the vision
due course. has an additional selling or not? There were quite
point. Autonomous driving different opinions on this.
Werner Giselbrecht is and air taxis – already in The Executive Board took
Who would have believed
convinced of the success of test operation today – will the suggestions as valuable
in 1905 that the automobile
laboratory milk. The busi- also make new logistics feedback.
would one day completely
ness manager of Hochland models necessary.
replace the horse-drawn
Deutschland was also inter- Where does Hochland
carriage? Still today, it
viewed by the futurologists The time horizon of 10 want to go in the next five
seems just as incredible that
of 2bAhead. years is ideal for broaden- years? And what decisions
an air taxi will take us from
ing the view and opening
A to B, or that milk will no
If he is right, the effects on up to the future. However,
longer come from the cow
Hochland are obvious. It is to define concrete goals for
but from the laboratory.
therefore worth consider- one‘s own company, this
Picture: National Archives
ing whether we want to
Photo Nr. 30-N-18827
process laboratory milk in
future in addition to “clas-
sic“ milk from animals to
cheese and how we can
3
1 | 2020
Modernization project „Lighthouse“ started in Dieue
Lighthouse provides orientation
The production was stopped for an hour so that all employees could participate:
The „kick-off“ meeting of the „Lighthouse“ project in Dieue-sur-Meuse was held
under the motto „Let‘s light up our lighthouse together“.
During the kick-off meeting The entire workforce of the Office (PMO), Cécile Henry, This international core team
the French-German project French plant had the oppor- Martin Strommer and with colleagues from France
team had to pass the first tunity to receive information Volker Büstrow, presented and Germany has already
challenge: the members about the future of the site. the Lighthouse project: The developed requirements and
had 90 minutes to build a There was even a tent set concept is based on the rules for our intercultural
four-meter-high lighthouse up for providing enough three pillars of milk variet- cooperation.
together and light the place for everyone. Far over ies, flexibility and sustain-
beacon. 200 colleagues from Dieue ability. In Dieue, it will be After the presentation, the
and around 20 representa- possible to process different colleagues from Dieue had
Their recipe for success: tives from Germany took types of milk into different the opportunity to write
a lot of team spirit, quick advantage of the opportu- categories of cheese. The down questions and com-
solution finding and good nity. plan is to retain all three ments on cards, and they
interaction as a whole team current cheese categories: made extensive use of this
- a good signal for future Managing Director Josef soft cheese, cream cheese opportunity. At the Christ-
cooperation! As a symbol Stitzl gave an outlook on and semi-soft cheese. mas Reception in Dieue,
of intercultural cooperation, how Dieue will be made each employee received a
the lighthouse will ac- more flexible and adaptable Variable product shapes brochure with the answers
company all participants in the future and why these and recipes, ranging from from PMO and manage-
through the project. changes are necessary. In standard products such as ment.
addition to investing in Brie or Oval to specialties
This marked the end of a equipment and technolo- made from goat‘s milk, will After the kick-off in Oc-
successful kick-off event gies, the organization is also make it possible to produce tober, the team initially
for a major challenge: a being further developed numerous different and in- concentrated on rapidly
modern production facility and employees are being novative products. The plant completing the approval
for various categories of trained for this. is aligned to the principles procedures for the various
cheese will be built at the of the circular economy. Re- construction projects. We
Dieue site over the next few The three project managers cyclable packaging materials hope to be able to start the
years. in the Project Management are to be developed and the first construction measures
plant is to operate CO2- in spring. These include the
neutral in the future. sewage treatment plant and
the milk reception area.
The aim of the kick-off was
also to present the project At the kick-off, Josef Stitzl
organization: The large expressed his confidence
project, which will run over that „Hutin has the abil-
several years, will be di- ity and motivation for the
vided into smaller and larger necessary changes. He ap-
sub-projects. They will be pealed to everyone: “It‘s a
coordinated by the PMO marathon. So what are we
together with the afore- waiting for? Let‘s start our
mentioned project leaders Lighthouse project.“
Cécile Henry, Martin Strom-
mer and Volker Büstrow.
The three are supported by
Blanche Leroux (Organiza-
tion, Communication) and
Daniela Weise (Controlling).
4
1 | 2020
Successful Franco-German exchange
What the participants say
What was your impression of the kick-off? What impressed you the most, how
do you see it continuing? „We are Hochland“ has been asking around among the
participants.
Louise Manesse, shift effort is required to make all our questions. I enjoyed
manager, soft cheese the project a success. I think working on the construction
department: everyone is aware of that.“ of the lighthouse together
with our German col-
“This meeting brought leagues“.
together our German and Works council of Fromag-
French colleagues for two erie Hutin:
days. It showed the employ- Daniela Weise, Head of
ees of Fromagerie Hutin the “We as members of the Finance and Projects,
great commitment of the Hutin Works Council were Hochland SE:
German side, and that the very pleased to attend the tion. This shows their great
board believes in our com- presentation of the „Light- interest and commitment. “For the first time in the
pany. The many questions house“ project. The project The strong participation history of the plant, all
that were asked show the has shown all the employ- in the Q&A session also employees were invited to a
employees‘ sympathy for ees of Fromagerie Henri shows that they are think- one-hour information event.
the future of Henri Hutin. Hutin that the future is ing about their future and During the Q&A session I
There was not enough time ahead and that it will be- the future of their company was particularly surprised by
to answer all the questions. come more assuring. During and that they want to be the scope and depth of the
But the employees will get this meeting, we felt the informed about what will questions. This shows that
their feedback. This will trust Hochland puts in us happen. This must be taken the employees had already
assure them and gather and we thank you for the into account for the com- dealt intensively with the
the company behind this smile that was shown to all munication throughout project, so that very con-
project, which will cre- the employees. Let‘s surf the project. The rest of the crete and good questions
ate a modern factory that this wave to the lighthouse! workshop took place in an were asked.
respects the environment » excellent Franco-German
and the well-being of the atmosphere. We received The work in the project
employees while meeting information from the proj- groups was very pleasant.
customer requirements for Jonathan Durant, head of ect team and were also able I had the impression that
quality and product diver- IT Hutin: to contribute ourselves. All the French colleagues are
sity. The involvement of all these values are a solid basis very open for the coming
hierarchical levels is essen- “It was very important for the construction of our changes and are eager to
tial and very welcome. that every member of the lighthouse“. play their part in making it a
Fromagerie could attend the success.
The kick-off was a great presentation. After all, this
success of the cooperation is the largest investment of Alice Floquet, quality
with our German col- the Hochland Group in a manager:
leagues. A great deal of plant.
“This day was very enrich-
A large number of employ- ing and constructive. The
ees accepted the invita- large number of people
who came to the informa-
tion event shows the en-
thusiasm and desire of the
staff to participate in the
Lighthouse project. In the
working groups I noticed
that the project team was
very attentive and answered
5
1 | 2020
“Monday for Future“ at Hochland
“We show we‘re not looking away“
Camilla Kranzusch made it: On November 14th she arrived in Morocco, a few days
later she met with young people from Africa. They all share one goal: to draw
attention on the climate crisis – and on solutions that could help to significantly
reduce the climate-damaging CO2 worldwide. On her way Camilla also stopped at
Hochland in Heimenkirch.
With the decision to make On her journey, Camilla abundance every day, could in Heimenkirch and Schon-
the three plants in Heimen- made a stopover in Heimen- be used much more than gau in cooperation with
kirch, Schongau and Dieue kirch, because she appreci- now. That is the reason why Plant-for-the-Planet: Two
climate-neutral from now ates our commitment and Morocco is the destination academy days in which chil-
on, Hochland Deutschland wanted to recommend of her trip: In the south of dren were trained as climate
GmbH is one of the first Hochland to other com- Marrakech, in Ouazarzate, ambassadors.
companies in Germany, panies as a role model. the world‘s largest solar
which has already done She was delighted by all park, Noor, is located. Noor At the end of Camilla´s jour-
a lot to reduce its CO2 the people welcoming her is a solar-thermal power ney Josef Stitzl sent a video
emissions. For example by and how many interested plant that stores its energy message to her, which you
switching to 100% green listeners wanted to talk in salt and thus provides can watch on the website
electricity, own photovoltaic with her: About 60 pupils clean energy 365 days a www.goforclimate.de. He
systems on the roof etc. A from the primary schools year. also makes an appeal to
other companies with this
According to Camilla video: „We are producing
Kranzusch, our mobility is climate-neutrally since this
based on fossil fuels for too year and we can proof that
long now: „We can already we are not looking away.
produce e-fuels today“, i.e. By voluntarily becoming
fuels that are produced with climate-neutral, we can
electricity from water and all make a contribution to
carbon dioxide. But such finally implement global,
solutions, she mentions, worldwide solutions - for
are not being implemented climate protection and far
consistently enough in beyond. After all, through
projects. reforestation and solar
energy we can create hun-
Camilla was supported dreds of thousands of new
in Heimenkirch by Lara jobs, and with them we can
climate balance has shown in Heimenkirch and Opfen- Dietlein and Pia Dostal from raise hope for an eco-
us how much CO2 is still bach as well as from the the Lindenberg Fridays for nomic future in the African
left. We are compensat- secondary school in Linden- Future Group. Levin Sohn, countries. – Let´s be open to
ing this by making a large berg participated. Some ten years old and ambassa- these solutions!“
amount of money available Hochländer and our share- dor of Plant-for-the-Planet,
for the Plant-for-the-Planet holders Angela Wagner- also called us to action to
reforestation program. In Summer and Claudia Reich jointly protect people from
the coming years we want attended, too. global warming.
to reduce our emissions
continuously. 2020 should Besides reforestation, Ca- Managing Director Josef
become a “climate year“ milla mentioned two other Stitzl was pleased about
for Hochland Germany. important measures how the successful „Monday for
CO2 could be reduced: Solar Future“ at Hochland.
energy, which is available in
In the meantime, the next
actions have taken place
6
1 | 2020
Cycling for a good purpose
“All the world up on the bike“
For many years, Hochland Polska has been offering its employees inspirations to
do more sport and be active. This has included participation in the “All the world
up on the bike“ campaign.
The campaign combines their own health, for their
cycling with charity: the body and for the environ-
kilometers cycled are con- ment by leaving the car at
verted into zloty. This sum is home. They were motivated
then donated to a chari- by the idea that they could
table organization that the also do something posi-
participants have chosen in tive for others. The 50,000
advance. kilometers have been com-
pleted and 5,000 PLN an
The aim of the Hochland equivalent of around 1,300
Polska was to cycle 50,000 dollars went to Ryszard
kilometers in order to Szurkowski.
donate the money for the
rehabilitation of Ryszard The most committed cyclists
Szurkowski, a well-known were awarded at staff
cyclist. meetings at Kaźmierz and
Węgrów. After the great
So the Hochland cyclists did success, organizer Jacek to other Hochland subsi- ning to repeat the cam-
not only do something for Wyrzykiewicz is now con- diaries. In any case, Hoch- paign this spring.
sidering whether this cam- land Polska is already plan-
paign could be extended
Hochländer plant even more trees
Compensation of CO2 emissions
Not only in Germany, but also in the other Hochland subsidiaries, colleagues are
taking measures to reduce the CO2 footprint.
Hochland Polska, for On August 11, 2017, a they made an important
example, cooperates with hurricane destroyed hun- contribution to climate
specialized waste manage- dreds of thousands of protection. A small tree can
ment companies in the field trees in the Gniezno forest produce about 118 kg of
of packaging recycling. The district. 4,500 hectares of oxygen per year.
colleagues also took part in forest were devastated. By
a planting campaign at the reforesting the Hochlän- In comparison an adult con-
end of last year. They sup- der helped to restore the sumes an average of about
ported foresters in planting beautiful forest, so that 176 kg of oxygen
a total of 1,000 pines. the trees could once again per year.
take on their important
function as „air filters“ and
bind CO2 from the air. Thus,
7
1 | 2020
New chapter in the history of Hochland Española
Neighboring property acquired
Last year in July, Hochland Española succeeded, together with our partner TGT, in
acquiring a 2,500 m² plot of land next to our plant.
1.500 m² of it are construc- A modern warehouse for targets of Hochland Espa- of what the future plant in
tible surface. This means finished products and pack- ñola. Viladecans might look like.
that we are gaining another aging is going to be built Various alternatives were
30% on top of our previ- on the site. The plant will The Viladecans plant was examined before the deci-
ous area. The property is also be expanded and more built in the early 1980s. It sion was made to purchase
currently rented and can be space for new production was designed for a produc- the neighboring plot of
used from October 2022. facilities will be created in tion volume of 8,000 tons. land – for 1.6 million euros.
order to achieve the growth Today we produce almost Immediately afterwards, the
the double amount. Due to technical planning began
the shortage of space how- in order to define the new
ever, growth has reached its plant concept, which could
limits by far. There was not be completed by the end of
enough space to automate 2019.
some of the manual pro-
cesses involved in packaging With this purchase, another
and palletizing, and the risk chapter in the history of
of accidents also increased Hochland Española has
due to the lack of space. begun. We will keep you in-
formed about the planning
Since early 2019, a local and construction progress.
project team has been
working on the question
Findings from the test market in Berlin
Liebkost can do more
It was an exciting test. At the end of September we stopped supplying
selected markets in Berlin with our Liebkost cheese. But this is not the end
of the project.
Since then our core Liebkost salt and lemon juice con- and show transparently
team has been working on centrate. Its recyclable and honestly what we have
the positioning, the design packaging has been already achieved and what
and a tailor-made marketing awarded the Interseroh we are working on“, this is
concept. seal of approval „Made for our philosophy.
Recycling“. We were also
The Liebkost cheese for consistent in our commu- Do consumers appreciate
frying, cooking & grilling nication. The homepage this, especially a young,
is consistently natural and provided detailed informa- consciously consuming tar-
sustainable: it is produced tion, including the origin of get group? To find this out
in our factory in Dieue from the ingredients. “We want
only three ingredients: milk, to get better and better
8
1 | 2020
we chose the booming capi- For five months we gained other things the team is thus in the planned (re-)
tal of Germany for the test valuable experience. Then it working on a new packag- launch there will be three
market because we reach a was time for the core team ing design that whets the delicious Liebkost varieties.
particularly large number of to evaluate the test market. appetite at first glance.
representatives of our target We realized, for example, However, Liebkost will still Our team will continue test-
group there. We supplied that we needed to comple- be „different“ in appear- ing in the coming months.
approximately 40 shops, ment the communication: ance and stand out from Consumers will be involved
primarily independent The focus so far has been classic cheese products. in the development to find
REWE and EDEKA retailers on the sustainability as- the most promising prod-
with whom we had a close pects. These will continue to At the same time, we are uct and brand concept and
personal exchange of ideas. be important to us, but we developing a second mari- make it profitable.
Supported by a small exter- also want to make consum- nated variety, as the herb
nal team in Berlin, we were ers curious about the many variant was the clear favor-
in the position of gathering different ways in which they ite in the test market. The
reactions from consumers can use the product. Be- natural variety will remain;
quickly and easily. cause Liebkost is more than
“just“ a grill cheese. Among
A Hochland “subsidiary“ in Lindenberg?
Extra rooms for a “Thinkhouse”
It used to be the sports shop “Monte Rosso“, suddenly since October a Hochland
logo decorates the shop windows. Has Hochland opened a store in the neighboring
town of Lindenberg? Not quite: This is where our “IT Thinkhouse“ was created.
As reported in various blogs the IT was looking for con- was established with the
on the intranet, Hochland is ference rooms that would owner of the property at
busy getting ready for “In- be available to us at any Marktstraße 10, right next
dustry 4.0“ and the digital time over a longer period. to the primary school. The
transformation for some The location Heimenkirch business premises had
time now. Digital processes did not have optimal free been vacant for some time.
should and will optimize space to offer. That‘s when Together with the owner,
workflows and change our the idea came up to look since May 2019 we have
working methods pro- for rooms that we could been creating a room with
foundly. rent nearby. a good working climate and
with a very special flair in
The current focus is on After an inquiry at the city this traditional Lindenberg
the SAP project S/4 Future. of Lindenberg, the contact building. The IT Thinkhouse
For this major project, extends over two buildings:
The main building can ac-
commodate 20 people for
conferences. There are also conferences, but also for all
two additional rooms for other future digitalization
smaller groups, a kitchen initiatives. Once everything
and a sanitary area. In the has been organized the
adjacent building another rooms will be officially
group of up to 25 people bookable on the intranet.
can meet. They are fully equipped with
conference equipment.
The IT Thinkhouse now of-
fers the necessary space not
only for the many, partly
international S/4 Future
9
1 | 2020
First FreeTherm 150 goes to India
Natec extends its portfolio
Hochland Natec has successfully installed the first self-made FreeTherm 150 in
India. Our customer, MilkyMist, had previously purchased a Rota-Therm cooker
and a FreePack 1000.
The FreeTherm is a very packaged on a Corazza our evaluation of the large machineries for mixing and
flexible twin-shaft cooker plant. Previously MilkyMist market potential and the heating comes from one
that can be used for had had these products desire to expand the Natec production facility. This
many mixing and cooking manufactured by a CoPack- Network portfolio. makes it easier to imple-
tasks in the food industry. ing-partner. Therefore it is a ment our “corporate
Processed cheese, pasta big advantage to manufac- The concept for the new identity“, i.e. the unified
filata, analogue cheese and ture these products inhouse. cooker was developed by appearance of the entire
vegan products are just a our product manager Eugen machine.
few examples. After a very The installation and com- Vogel. Thanks to his exper-
short time, the flexibility missioning in January 2019 tise he was able to meet all Due to the strong de-
has convinced the owner of was exemplary, with full requirements, from product mand for different sizes,
MilkyMist, Sathish Kumar, support and acceptance by safety and hygiene to recipe a FreeTherm (FT) series
reports Sales Manager the customer: According to management, automatic has been created, starting
Richard Bechteler. him, this was a matter of cleaning (CIP) and operat- with the FT 50 – i.e. with a
“plug & play“. Since then, ing comfort. An improved capacity of 50 liters –
steam injection nozzle con- to the FT 150 and FT 250
cept was also implemented. up to the FT 500. With
Each steam nozzle can be this series we are able to
controlled individually. This meet requests from small
makes it possible to adapt customers to large produ-
the cooking process to each cers. The FreeTherm is also
fill graph and each product well received within the
individually. Hochland Group: Hoch-
land Romania has already
The spring-operated steam ordered an FT250 and
nozzles have also been re- Hochland Russia an FT500.
placed by pneumatic steam
injection assemblies, which There are ideas and en-
guarantee a tightness of quiries about using the
one hundred percent. This FreeTherm wave cooker
was often not the case with outside the cheese produc-
the previous steam nozzles. tion, too. Such projects
As a result of that, small have already been imple-
quantities of the product re- mented successfully, for
peatedly entered the steam example with the continu-
Our customer in India the production is running area. ous RotaTherm cooker.
was able to expand its five to six days a week. That
product range and is now means a product quantity of The FreeTherm can be built
able to produce grateable about 1,000 tons a week. and operated with different
processed cheese itself in modules such as different
square portions and 200g The strategic decision by mixing options, buffer tank,
blocks. These are filled and Hochland Natec to build shear pumps, etc.
their own batch cooker the
“FreeTherm” was taken in In the meantime it has
2017. It was supported by been decided that the
FreeTherm will be manufac-
tured entirely at GoldPeg
in Australia. Therefore, the
101 | 2020
New canteen concepts are launched
“Sustainability on the plate”
Since July of last year our colleagues in Kaźmierz are able to enjoy their meals in a
newly designed canteen. It took over a year from the idea to the opening of this
new canteen.
Many steps are necessary to Based on three thematic pil- canteens are being harmo- user-friendly materials man-
implement such a project, lars, principles were devel- nized. agement system is being set
starting with the planning oped as a basis for the new up and connected to the
through the approval of the canteen concept in Heimen- Vending machine and existing ordering system.
investments, to the actual kirch and Schongau: Under snack concept This will simplify the work of
construction work. The re- the headings of sustainable, the canteen teams.
sult is impressive. The food healthy and enjoyable, Developing a vending
concept and the charming, the focus is for example machine and a snack bar Infrastructure
modern design invite you to on regional, seasonal and concept is in progress for
eat and stay. ecological ingredients, but both locations, which will What do visitors need to
also on animal welfare. And ensure the supply of healthy, enjoy a good meal in a
The name has a story behind not only the taste, but also
it – “Mikser“. On the one the look of the food and the
hand, the mixer is a well- furnishings should play an
known kitchen utensil. On important role.
the other hand, the term
also stands for the fact that The project consists of six
colleagues in Kaźmierz can sub-projects:
put their food together
individually with various Food Charter
components, in other words
they can “mix“ it. Further- It deals with the ques-
more, the ending “SER“ cor- tion: What can a healthy,
responds to the Polish word sustainable and enjoyable
for cheese. The name could diet look like? The needs
not be more fitting! of the employees are taken
into account, for example enjoyable and sustainable pleasant atmosphere? And
In Heimenkirch and Schon- in the case of shift work or food around the clock. what do the colleagues of
gau there is a new canteen allergies and intolerances, the canteen team need in
concept in progress, too. It‘s as well as cultural eating Marketing and order to have fun preparing
not just about a pleasant habits. communication the food and to be able to
atmosphere, but also about live on their creativity? For
a more sustainable food Sustainable purchasing The project team will answering these questions,
offer. The plant managers develop accompanying a room concept will be de-
Walter Morent and Stefan Guidelines for sustainable communication measures veloped for each location.
Mayer, together with Car- purchasing are drawn up, to keep the Hochländer
men Hügemann‘s project which are used in the selec- regularly informed about the Our colleagues at Kaźmierz
team, have developed the tion of all suppliers. One project status. It will also de- have shown us that an
following vision: “The Hoch- example is our partnership velop ideas to better present inviting company restaurant
land restaurant – a meeting with the “Herzogsägmühle“ and promote the canteen‘s also needs a suitable name.
place to feel good. With charity organization, from offerings. Therefore, the Hochlän-
our enjoyable, healthy and which we purchase organic der from Heimenkirch and
sustainable menu, we create quality products in Schon- Digital inventory Schongau will be invited
a smile on the faces of our gau. Together with col- control system soon to suggest names for
guests“. leagues from the purchasing the new canteens.
department the procure- In cooperation with col-
ment strategies of the two leagues from the IT and
the canteen team, a digital,
111 | 2020
Competence Transfer in Production and Technique
Second group finishes its training
After a successful first round from 2013 to 2015, a second group has started in the
summer of 2017 with the training program “Competence Transfer“. The partici-
pants passed their final exam at the end of November. It consisted of a written
and an oral part.
Hochländer from Spain, They proudly received their ney that demanded a lot of Now it is time to draw a
Poland, Romania and Russia certificates. These are a sign the participants: they had line and start to develop the
were trained at the Heimen- of success and recognition to invest a lot of free time program even further. On
kirch and Schongau sites. at the end of a long jour- into the program in order to the basis of feedback from
learn, even the travel to the participants, training mana-
training location sometimes gers, plant supervisors and
fell on a weekend. international HR colleagues,
the project team around
The two-year training Heidi Früh and Frank Mol-
program is based on the zahn will consider in what
principles of dual training kind the competence trans-
in Germany. It was crea- fer could take place again.
ted internally by Hochland Instead of a program lasting
and adapted to our needs. several years, only indivi-
Hochländer from Germany dual modules are being
teach their international discussed. Furthermore, we
colleagues the basics of milk are looking for a way to
technology and mechatro- offer the training material
nics in a practical way. Our digitally.
Guidelines on Leadership
and Cooperation, the Code
of Conduct and Insights
into the behavioral pre-
ference model „Insights
We did it! Immediately after receipt of their certificates, the Discovery“ round off the
proud graduates lined up for a group photo. Also pres- versatile program.
ent were the interpreters who accompanied them during
these two years and the trainers – all of them Hochland
colleagues.
Four participants reflect on their participation
Learning from the experience of colleagues
And how did the participants experience the two years? Four of them report on
their experiences:
Anton Brak, Senior Me- the previous course and and knowledge of my col- knowledge of pneumatics
chanic, Hochland Russia: through the employee leagues from other plants. and the training documents
newspaper. I was particu- In the course of the training on electrics and electrical
“I learned about the pro- larly interested in getting I have acquired enormous engineering are very use-
gram from participants in to know the experience expertise. Above all, the ful for my daily work. The
121 | 2020
trainers and organizers have new technologies and it the personal development place in Germany, we were
taken into account the dif- was very interesting to is an important component able to put what we had
ferent levels of knowledge meet colleagues from other of competence transfer. We learned directly into practice
of the participants and have countries and benefit from learned a lot of new things and benefit from the very
responded to each one their experience. Thanks that I can apply in my daily good equipment of the
to this program I had the work, for example how to factories there. The fac-
opportunity to experience achieve a better output in tory tours in Schongau and
modern cheese production the production process and Heimenkirch offered the
in practice. It was great to in the quality of the end opportunity to experience
see that training in Ger- products. I liked the plant other technologies. I wish
many in milk technology tours in Heimenkirch and
involves so many practical Schongau best. We were
tasks. I was also impressed able to get to know new
by the modern production production processes and
areas in Heimenkirch and could exchange ideas with
Schongau. I can pass on the each other. We also got an
knowledge I have gained to insight into how the various
my colleagues in the future. national companies work.
individually. I would also like The exchange in an inter-
to thank our translator Irina. national round was a real
With her help we did not enrichment. In the future, I
just learn about the train- would like to develop my-
ing contents but we also self day by day, personally
received information about and professionally.” that I can now use what
the people and cultures. I I have learned in my daily
would like to continue to work.
develop myself personally Zoltan Borbely, electri-
and professionally in the cian, Hochland Romania:
future and also inspire and
motivate my colleagues. “I participated in order to
Through the program I have expand my technical knowl-
a clear idea of how I can edge. It was really exciting
achieve this.” Sonia Molina Navas, Shift
Supervisor, Hochland
Española:
Przemysław Mikołajczak,
Process Engineer, Hoch- “I am very glad that I
land Polska: got the chance and was
selected for the training
“I participated in the program. Not only the
competence transfer to technical content, but also
acquire new knowledge.
I particularly liked the
combination of theory and
practice. We got to know
for me to become familiar
with German manufactur-
ing technologies. I really
liked the structure of the
training courses. First the
theoretical processes were
explained to us, so we had
the basis to implement
them later in projects. I was
able to combine the new
mechanical knowledge
with my existing knowledge
of electrical engineering.
Because the training took
131 | 2020
Awards for product quality
Medals for Hochland Polska
In Poland, we have again received a series of awards for our products in recent
months.
At the 15th Leader Forum, “Sahne-Blöckchen” were ucts, the “Good Cheese“ Minis, Valbon Camembert
we came out on top in the winners for processed jury consists of professional and the Sandwich Slices
three categories: Edamer cheese. chefs of renowned Warsaw Cream. In the pizza cheese
Hochland semi-hard cheese restaurants. There were also category the Burger &
was honored for its “top While at the “Leader Fo- several medals for Hochland Toast slices won the bronze
quality“, Almette Herbs was rum“, representatives of the products. Gold went to the medal.
at the top of the podium for retail trade decide on the Hochland Sandwich Minis
easy spread cheese and the most interesting new prod- and silver to the Almette The Sandwich Minis were
awarded once again. In the
country‘s largest consumer
survey, they were awarded
the title “Golden Innovation
2019“ in the category “Best
Response to Consumer
Wishes“. Other categories
in this competition are:
Taste, Packaging and “Prod-
uct Moments“.
And another prize
Award for Jacek Wyrzykiewicz
The “Mleczne Laury Award“ (Dairy Laurel) is awarded to process engineers, man-
agers and scientists who have contributed outstanding services to the Polish dairy
industry and cheese production.
Our colleague Jacek The Dairy Laurel survey ments of the candidates
Wyrzykiewicz, responsible was conducted from May and their contribution to
for PR and Marketing Ser- 1 to September 30, 2019. the promotion of the Polish
vices at Hochland Polska, The jury took into account dairy and cheese sector, as
received the prestigious the professional achieve- well as their achievements
award in the Dairy Manager for the benefit of the local
category. community as well as their
personality.
141 | 2020
Franklin Foods Attends World Cheese Awards
Cheese from the USA in 1st place
In October, Rocco Cardinale, Vice-President of Marketing, and Alex Gutknecht, Ex-
port Sales Manager, traveled from Arizona in the Western United States to attend
the World Cheese Awards in Bergamo, Italy.
Rocco and Alex thereby consisting of 260 cheese Alex, also a Franklin Foods
supported efforts of the experts and cheese lovers representative in the U.S.
U.S. Dairy Export Council from around the world. Dairy Export Council, adds,
(USDEC). USDEC is a non- “Representing both the
profit organization whose At the end of the intense U.S. Dairy Council – along
mission is to enhance global day of multiple rounds of with my fellow dairy council
demand for dairy products judging, two cheeses stood members – and Franklin
from the United States. exactly tied. By the final Foods at such a prestigious
With support and expertise vote of the Chairman of event was a real honor.
from dairy trade special- Judges, Rogue River Blue Especially to be part of such
ists, academic and policy from the Rogue Creamery a historic accomplishment
experts, and marketing in Oregon, USA edged out and moment for the U.S.
professionals, USDEC works Latteria Sociale Santo Ste- Cheese Industry in winning
with partners to identify fano’s Parmigiano Reggiano. the top award – that was
opportunities in the global It was a bit of a shock for fantastic.”
marketplace for diary prod- many conference attendees,
ucts from the United States that for the first time ever “The United States has a
and to increase the demand a cheese from the United tremendous history of arti-
for these products States had taken the top san cheesemaking, as well were honored to be part of
award. as industry-wide creativity USDEC’s efforts to spread
In 2019, the World Cheese to satisfy and serve global our message and amplify
Awards were hosted in Italy “The opportunity to taste markets,” Rocco elaborates. the spotlight on cheesemak-
for the first time in its 32 and learn about so many “But that story is not well ing in America.”
year-old history. It was held cheeses from around the known outside of the Unit-
in Bergamo together with world in just a few days ed States. Both Alex and I
the city’s annual FORME was an incredible experi-
festival and the “B2Cheese” ence,” stated Rocco. “It has
international trade show. expanded my knowledge of World‘s best feta from Greek Family Farm
The scale of the competition consumer tastes and flavor
continued to expand, reach-
ing its largest size ever this
profiles, which I’m sure will
influence the development
Gold medal in Bergamo
year. 3,804 cheeses from of new products and future
42 different countries were innovations at Franklin The World Cheese Awards were not only a success for
tasted and judged by panels Foods.” the US dairy industry: the feta of our partner Greek
Family Farm was awarded with a gold medal as best
Greek feta in the competition.
This honor is very good the USA and the Australian
news and a good support market, and trades with
for the success of these milk, sheep and feed. Since
products. January 1, 2019, Hochland
is holding a 25% stake in
Greek Family Farm is supply- the family business.
ing us with original Greek
Feta since 2015. The com-
pany also produces goat
cheese, mainly for Europe,
151 | 2020
Rich in almond protein
No curd – but super tasty
Are you looking for a vegetable protein source? Since October the Simply V-
Frischegenuss (Simply V-Fresh Indulgence) is available, a worldwide unique vegeta-
ble curd alternative with valuable almond protein and only six other ingredients.
The new Simply V- It is available in the two Lovers of cream curd who
Frischegenuss has fat levels “light“ and want to switch to a vege-
the typical fresh “creamy“. The light version table alternative will be
taste and consis- contains only 1.8% fat and delighted with the creamy
tency of curd and tastes especially good to version with 9% fat.
can also be used in all those who would like to
the same way. Super enjoy more vegetable flavor
tasty, unsweetened without missing a full-bod-
and without soy or palm ied pleasure.
oil – essential for a modern,
enjoyable and conscious
diet.
Simply V New from Bonifaz Kohler
Well received at trade fairs Practical and delicious
The colleagues of E.V.A. GmbH are eagerly attending Lyttos Grill & Oven cheese – that is unique Mediterra-
trade fairs to make our purely herbal products even nean indulgence.
better known and to present the wide range of pos-
sible applications.
The spicy cheese with a without much effort. Since
fine marinade – either the beginning of October,
“The trade fair was a com- “herbs and garlic“ or „to- Lyttos Grill & Oven Cheese
plete success, it was very mato and basil“ – unfolds is available on a test basis
well attended and we were its full flavor in a short time at Aldi Süd.
able to generate enthusiasm on the grill or in the oven.
among the trade fair visitors
with our range and espe- Simply remove the foil,
cially with the new product, place the product in the
the Simply V-Frischegenuss aluminum bowl with
(Simply V-fresh indul- the marinade facing
gence)“, reports Marketing upwards and leave it
Director Bastian Link (2nd on the grill or in the
from left). oven for approxi-
mately ten minutes.
Visitors were also looked Hey presto, ready
After the ProVeg in March after and presented with is a hot dish,
2019 in Berlin, they were cooked samples (from
present at three trade fairs in left): Corinna Sutter, Isabell
November: Veggie World in Herrmann, Diana Özcelik,
Cologne, Eat & Style in Ham- Martin Glauer and Janina
burg and Green Market Ber- Kurz.
lin. Our pictures are from the
Veggie World in Cologne.
161 | 2020
Relocation completed
Fetaxa is now produced in Prokhorovka
In April 2019, we already started setting up the new production facilities and tech-
nologies. The official starting signal will now be given this January.
Hochland Russia will start The practical cup is re- duction, technology and also able to contribute their
the production and distri- closable and available in quality management, they knowledge when introduc-
bution of “Fetaxa“, our two sizes: 200g and 400g. have been able to overcome ing the new product.
white cheese in brine, in Thanks to the eye-catching initial difficulties again and
Prokhorovka. This natural design in bright colors, again. The experienced
product is free of vegetable they catch the consumer‘s colleagues Svetlana Su-
fats and has a creamy eye directly on the shelf. slova, machine operator
consistency. With its slightly Ultrafiltration technology is production, and Sergey
salty taste, Fetaxa tradition- used in the production of Shapovalov and
ally refines every salad, but Fetaxa. It is a new terri- Evgeny Korshakov,
is also suitable as a warm tory for the colleagues in both machine opera-
main meal or snack for Prokhorovka. Thanks to the tors packaging, were
inbetween. good cooperation between
the Hochländer from pro-
Cash back campaign a complete success
Winning attractive prizes
Last autumn, Hochland Russia launched a cash back campaign for the second
time – with great success.
“Cash back for handing in cheese in Moscow and After purchasing a Hoch- the sales receipt. They also
the receipt – always after St. Petersburg was to be land processed cheese prod- automatically took part in a
your taste“ was the motto strengthened. uct, consumers were reim- competition with attractive
with which the market posi- bursed 50 rubles (equivalent prizes. The campaign was
tion of Hochland processed to 70 cents) when sending supported by, for example,
promotional materials at the
points of sale, blogs and an
internet portal.
Over 4,200 buyers submit-
ted a total of 4,838 sales
receipts during the cam-
paign. The sales figures of
Hochland processed cheese
have increased significantly
thanks to the advertising
campaign in Moscow and
St. Petersburg.
171 | 2020
Almette at the International Balloon Festival
Almette extra (f)light
Since 1985 our Almette is an inherent part of the Hochland range. Originally
produced and sold only in Germany, it has become a real star on the cream cheese
shelf in many countries. But only a few people know: Almette has the greatest
success in Poland.
Hochland Polska sells more In Poland, Almette is not and Facebook as well as of the Alps is possible. A
than 11,000 tons per year, only the clear market leader enthusiastic colleagues who romantic atmosphere in the
which is more than 73 in fresh cheese, but also took part in a panoramic evening is provided by the
million kegs. So on aver- the favorite brand in Polish flight show the success of Ballonglühen on the 14th
age there are two kegs of households and a „must- the campaign. January in Jungholz and on
Almette for every inhabitant have“ in every retailer‘s as- 21th January in Grän.
of Poland. Hochland Polska sortment. Twelve flavors are And now the time has
thus accounts for half of available to choose from. come: The big Almette Our “Almette pilots“ To-
the group-wide sales of For the small appetite, there “extra light“ hot-air bal- masz and Jarek are already
Almette. is also a mini variant with loon is coming to Germany: looking forward to many
four 30g portions in one Not far from Schongau visitors, especially Hochlän-
package. and Heimenkirch, in the der from Heimenkirch and
beautiful Tannheimer Tal, Schongau. They will pref-
To go along with our light the 25th International erably be taken along as
and airy cream cheese, the Balloon Festival took place passengers, the organizer
Polish marketing colleagues from 11th to 25th Janu- has agreed. Maybe with
have come up with an ary. Every day between 11 Almette‘s help a long-cher-
unusual communication and 12 o‘clock the colorful ished wish will come true?
measure. Since last year, Al- hot-air balloons start their
mette is going up in the air, journey over the Tyrolean More information avail-
more precisely an Almette High Valley from there. If able: www.ballonfestival-
hot-air balloon. the conditions are good, tannheimertal.de/
a panoramic trip to the
Over 100 flying hours, nu- Allgäu via Neuschwanstein
merous selfies on Instagram Castle or even a crossing
We have been looking for heroes – and we have found them
116 new stem cell donors
Following a company typification in Germany in 2014, 116 further people could be
registered as potential stem cell donors in November 2019.
The campaign together with once again, in Schongau cancer patient somewhere in 10% participation rate that
the “Deutschen Kno- there were 28 and in Ober- the world, there is a chance is common for a company
chenmarkspender-Datei” reute 13 people. that they can help this per- typification. This time Hoch-
(DKMS), the German bone son by means of their bone land is once again covering
marrow donor file, had the Afterwards they all received mark donation. the laboratory costs.
motto “Heroes wanted“. their donor card from the
The Hochland Deutschland DKMS and are thereby in Five years ago, 350 Hoch- Our heroes remain registered
and the E.V.A. GmbH were the international donor list. länder took part in the in the stem cell donor file
involved. In Heimenkich, 75 If their tissue characteristics campaign. With this number, until the age of 61.
Hochländer were typified match those of a blood we were well above the
181 | 2020
“Best new dairy product“
Praid cave cheese wins
Hochland România was among the winners of the PIAȚA Award 2019. The
“ATELIER range“ of our cave cheese was voted “Best new dairy product“ of
the year.
The PIAȚA Awards are and is very popular among
presented in Romania since consumers.
2006. In the competition
experts from the consumer The jury consisted of around
goods industry evaluate 600 representatives of
the companies and their Romanian and international
products. The criteria in- retailers and some of the
novation, efficiency, creativ- country‘s largest suppliers.
ity, sustainability and social So the colleagues from
responsibility are included in Hochland România can be
the evaluation. very proud of this award.
The award ceremony took
The Atelier Brânză Praid place in front of hundreds
range includes the varie- of representatives of the
ties “natural“, “creamy“ industry leaders. It encour-
and “with red wine“. The ages the colleagues on their
cheese is produced in Ro- way to develop further in-
mania and matured in the novations for the Romanian
Praid salt mine near Sovata cheese market.
Two prices for Hochland Hofkäse
On the road of success
Our Hochland Hofkäse has recently received two awards: It can call itself “Best-
seller 2019“ and “Product of the Year 2020“.
Every year, the magazine Fürbaß received the prize in
‘Rundschau für den Lebens- Heimenkirch in November.
mittelhandel’ awards the
five best-selling new prod- For over 20 years, the maga-
ucts from different product zine ‘Lebensmittel-Praxis’
groups. In the semi-hard has also been identifying
cheese segment, all three the most popular product
Hofkäse varieties, “full-bod- launches in Germany. In a
ied and nutty“, “mild and representative market re-
creamy“ and “characterful search, consumers voted all
and spicy“ brought home three varieties of our
the victory as bestsellers Hochland Hofkäse into sec-
2019. The period from May ond place in the “Products
2018 to June 2019 was of the Year 2020“ category
evaluated. Our colleagues of cheese.
Dagmar Graf and Nina
191 | 2020
What does Digital Innovation have to do with Mahatma Ghandi?
Food Service develops an online portal
For three months, from April to July 2019, the Food Service in Germany developed
ideas for a digital business model together with existing customers, potential new
customers and an agency. A recommendation for such a business model is avail-
able since July.
It was a small adventure One wish expressed by our the project we continue col- other customer systems in
with innovative methods, clients from all customer lecting feedback from the the food service industry.
new working locations systems of the Food Ser- pilot clients. Thus, more and
and a new way of working vice was an online portal, more precise prototypes are As the initiator of this
together: Three days a week equipped with special created, and on this basis digitization project, Volker
Sigrid Albrecht-Paturzo functions – e.g. an order a platform that is exactly Brütting is convinced: „If we
did not sit at her desk in history, a price configura- oriented to the customer‘s accept digitalization and ar-
Heimenkirch, but worked tor, assortment overviews, wishes is gradually devel- tificial intelligence, or AI for
as a link between the Food Inno-Newsletter, download oped. short, as support and use
Service and the etventure options, digital customer them in a customer-oriented
team in Munich. The con- service and more. In detail the requirements of manner, „digital business“
sulting firm is specialized in the food service customer will make our customer
digitalization and flexible The results of the first phase systems are very different. systems more future-proof,
working. have also convinced the In addition to the large we will achieve competitive
board and management number of active custom- advantages and reduce our
ers – there are more than workload.
90 – and a clearly struc-
tured product range, other Three sentences by Mahat-
parameters spoke in favor ma Gandhi accompany the
of selecting the Industry project team on its journey:
customer system as the pilot
with which we will take the “If you have done some-
first steps towards digitali- thing for two years, look at
zation. it carefully!
Under the project manage- If you have done something
ment of Sigrid Albrecht- for five years, look at it
Paturzo, the entire Industry suspiciously!
team was involved in the
second phase from mid- If you‘ve been doing some-
In the beginning there were to push this digital project November. Depending on thing for ten years, do it
almost 60 interviews with further. In the next step, the the workload, the team will differently.”
17 clients and potential technical implementation of decide independently at
new clients from 8 coun- such an online portal should regular intervals whether Project manager Sigrid
tries. This initially resulted be considered in parallel. and which other projects Albrecht-Paturzo has put
in not less than 150 idea Since etventure has not and topics need to be “put this into her very personal,
approaches, which the team the technical know-how to on ice“ during this period. motivating formula:
further evaluated and priori- do this, a new partner was
tized according to predeter- brought on board: Together Our CoPacking Sales Just do it –
mined criteria together with with diva-e (https://www. Trainee, Sophie Grimm, become digital.
the management and the diva-e.com/de/ueber-diva-e/ is also part of the project
board of directors. ueber-uns/) we will enter team. She can benefit from
the second phase. the experience gained in the
pilot project and apply it on
The rough framework of
our clients‘ idea is sketched
out, and in each phase of
201 | 2020
Thank you, Hochland!
Anyone who goes travelling...
...has stories to tell. During the celebrations for the 25th anniversary of Hochland
Polska there was a competition in which five Hochländer could win a short trip. In
the meantime they are all back and here are their travel reports.
The main prizes were Munich in August. Kasia
trips to countries where especially liked the English
Hochland has production Garden, the Olympic Park
facilities. The winners were and the architecture of the
allowed to take a compan- Bavarian capital. She can
ion with them. Hochland also recommend the good
paid for the flight and Munich beer.
three nights in a hotel.
In September, Roman and
The five Hochländer his wife set off to con-
received their prizes with quer Paris. Besides the
great joy. If this evening well-known tourist attrac-
was already a very emo- tions they recommend the
tional experience for them, boulevards along the Seine
then the trips became an which become a colorful
The happy winners at the award ceremony on stage.
even greater one: picnic place in the evening.
In September Alicja and
Alicja Sapierzyńska won a her companion travelled
trip to Moscow, Katarzyna to Moscow. She was most The Hochland family stands of the company in such a
Pawłowicz to Munich, impressed by the Kremlin for diversity and beautiful unique way.
Renata Owsianka went to and its art treasures. places where our compa-
Bucharest, Wojciech Korc- nies and plants are located.
zak got to know Barcelona Wojtek and his wife Ag- Our winners would like to
and Roman Konieczny was nieszka were back from thank Hochland for making
taken to Paris. their trip just in time before it possible for them to cel-
the editorial deadline of ebrate the 25th anniversary
Renata started her journey this edition. And how did
already in August 2019. they like Barcelona? “It
It was her first flight, but was fantastic. Barcelona is
she was happy to take up a very beautiful city with
this challenge. “The visit many parks, the beauti-
to Bucharest was a great ful cathedral, the sea and
experience. I was par- mountains. It‘s a pity the
ticularly impressed by the trip was so short, but we
large squares and parks,“ have many reasons to go
she says. Also Kasia and back there.“
her husband travelled to
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