GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer

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GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
EDITION TWO

                                                               STORIES TOLD DIFFERENTLY

                               GERRY HARVEY AND THE
                               UNRETIRED WORKFORCE
                 WORKPLACE                   CHANGING OF                      HUMANS
                 WELLBEING                    THE GUARD                     VS MACHINES
                How top employers         Managing unexpected CEO        AI and big data, changing
              attract and retain talent    departures amid a crisis       the nature of investing
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
06                                         14

                   WELCOME TO THIS EDITION OF FIRESIDE

                   As the year winds down for some, the prospect of legislative change and new
                   prudential standards will continue to preoccupy the business and finance sector.
                   Preparations are being made to meet new reporting requirements and deadlines, from
                   Putting Members’ Interests First and the member outcomes test through to modern
                   slavery and new remuneration requirements.
                   Indeed, change is a common theme in this edition of Fireside, highlighted by our cover
                   story on the growing urgency for organisations to address the next pressing workplace
                   issue – age diversity. While millennials, gender and cultural diversity have garnered
                   recent attention, experts agree there’s a need to focus on managing our rapidly ageing
                   workforce. It’s time to reassess our attitudes to retirement, as exemplified by retail giant
                   Gerry Harvey, who, like many of his business contemporaries, is showing no signs of
                   slowing down.
                   Managing change at the top is the focus of another of our stories, exploring how organisa-
                   tions should deal with CEO succession in the wake of scandal or an unexpected departure.
                   Lastly, thank you to all those who provided such positive feedback on our July launch
                   edition. We hope you enjoy this edition just as much and we look forward to our ongo-
                   ing partnership with you as we navigate change together.
                   Jo-Anne Bloch
                   Head of Industry & Public Sector Funds
                   Mercer Australia

2   |   FIRESIDE
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
24                                                                                                       26

                                                         04 LOOKING FORWARD                                       24 VALUE IN VIRTUE
                              CONTENTS

                                                         The clock is ticking on three big issues                 Start-up super funds focusing on values
                                                         facing businesses                                        are gaining traction

                                                         06 COVER STORY                                           26 Q&A
                                                         Our ageing labour force is shaping                       Taxi driving proved pivotal for Crescent
                                                         the next diversity frontier                              Wealth creator Talal Yassine

                                                         14 WORKPLACE WELLBEING
                                                         Two employers reveal what works
                                                         in today’s job market

                                                         18 HUMANS VS MACHINES
                                                                                                                   In Edition One of Fireside, the article ‘Artificial
                                                         How AI and big data is changing                           Intelligence powers workforce at Woodside’
                                                         the nature of investing                                   contained factual inaccuracies which have
                                                                                                                   been corrected in the online edition available
                                                         20 CEOS IN CRISIS                                         at Mercer.com.au/Fireside. We apologise for
                                                         Best practice for boards dealing with                     the errors, please refer to the website for the
                                                         unexpected departures at the top                          updated version.

COVER IMAGE: Gerry Harvey PHOTO CREDIT: Nic Walker                                                                                         Mercer.com.au/Fireside
FIRESIDE Magazine is published by Mercer (“Publisher”). All rights reserved. Copyright is reserved throughout. While the Publisher has taken all reasonable pre-
cautions and effort to ensure the accuracy of material contained in the magazine at the time of publishing, no responsibility or liability for any loss or damage will
be assumed by the Publisher or its employees.

                                                                                                                                                                              3
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
LOOKING
      FORWARD
       As the year winds down, there will be
       little rest for the business and finance
       sectors as they prepare for a range of
       new legislative and prudential standards
       with deadlines in early 2020.

       SPOTLIGHT                                  businesses. However, given the
                                                  complexity of reporting requirements
       ON SLAVERY                                 and the looming deadline for
       January 2020 marks a year since            statements to be lodged by
       the introduction of the Modern             December 2020, businesses should
       Slavery Act 2018, requiring large          be well advanced with assessing
       organisations to publish an annual         and responding to risks. This is
       statement of actions taken to              particularly true for super funds,
       address modern slavery in their            with the added complexity of having
       operations and supply chains, and          internally and externally-managed
       the entities they own or control.          global investment portfolios in scope.

       The Act signals that Parliament will       While the new laws will present
       not tolerate Australian businesses         organisations with challenges,
       benefiting from modern slavery             they should be viewed as an
       and has drawn a line in the                opportunity to demonstrate
       sand: organisations can conduct            leadership and best practice.
       their business activities and              Although there are no statutory
       invest in domestic and foreign             penalties for non-compliance,
       markets, but not at any cost.              ignoring the laws or applying
                                                  them in a disingenuous manner
       Despite this, it appears the legislative   can result in reputational damage
       newness and modern slavery’s               and breaches of superannuation
       unfortunate invisibility has seen the      and other laws, exposing trustees
       issue fly under the radar for many         and directors to legal action.

4 |   FIRESIDE
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
NEW LAWS                                      SUPER FUNDS
BEARing DOWN                                  ON REPORT
With the Government making noises             Changes keep coming for the superannuation
of the imminent implementation of the         sector, with funds now subject to an added
Hayne recommendations, it is only a           layer of scrutiny after APRA released changes
matter of time until the Banking Executive    to its prudential standard (SPS 515) relating to
Accountability Regime (BEAR) is extended      strategic planning and member outcomes.
across the full financial services sector.
                                              The changes align the standard with the
The significance of rewriting executive       annual outcomes assessment requirement
remuneration frameworks and mapping           legislated in April 2019, and raise the bar
executive accountabilities should not         for the management of super funds.
be underestimated, and insurance
                                              The requirements go further than the
and super funds should already be
                                              legislated annual outcomes assessment,
planning to ensure compliance.
                                              with APRA outlining how trustees show that
Although BEAR came into effect for banks      members’ financial interests are central
last year, they too could be required         to operational decisions by conducting
to reset remuneration frameworks              an APRA-mandated annual business
to comply with proposed changes               performance review. This includes comparing
to APRA’s prudential standards.               member outcomes achieved for different
                                              cohorts of members against objective
The proposed adjustments – primarily
                                              internal and external benchmarks. The
capping financial metrics used to measure
                                              results of the annual business performance
variable pay, extending deferral periods
                                              review must be used by trustees to make
out to seven years, and a provision for
                                              improvements to their business operations.
clawbacks of vested remuneration – will
require a sophisticated approach to           As of 1 January 2020, trustees must have
compete with other industries to retain and   reviewed their strategic objectives and
attract talent, both locally and globally.    business plans to meet the requirements
                                              of SPS 515, and have established policies
The ramifications of BEAR are also likely
                                              addressing new criteria relating to
to ripple through investors, particularly
                                              annual business performance reviews,
institutional investors and proxy advisors,
                                              expenditure management, and member
who may prioritise short-term returns
                                              outcome assessments. Trustees will need
over long-term organisational objectives.
                                              to have given careful consideration about
As such, financial institutions should
                                              how their outcomes assessments will be
be developing effective strategies to
                                              designed and monitored, and how the
communicate new executive pay profiles
                                              outcomes achieved – or not achieved –
to minimise the risk that shareholders
                                              should influence their business plan. ■
will vote down remuneration reports.

                                                                                                 5
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
HOLD THE
        GOLD WATCH
         For the past decade, businesses have been
         preoccupied with attracting millennials. Many are
         suddenly left with a knowledge gap that can only
         be filled by experienced workers past the traditional
         age of retirement, writes Alison McClelland.

         W      hen MIT researcher David DeLong
                wrote that NASA no longer had
         the knowledge to send a person to the
                                                    boomers prepare to exit the building,
                                                    taking with them decades of “corporate
                                                    memory” that has helped to drive
         moon, it should have been a wake-up        productivity and build the bottom line.
         call to CEOs and HR executives that the
                                                    “I think we have reached the tipping
         working world was marching towards
                                                    point,” Salt said. “The mid-point of the
         a veritable intellectual property cliff.
                                                    baby boom has passed, so you have
         But more than a decade on, experts         the weight of the generation on the
         agree that corporations still have         other side of the mountain, and the
         a long way to go when it comes to          back half pulls across very quickly.
         future-proofing their business by
                                                    “There needs to be a whole program
         capitalising on arguably their biggest
                                                    about knowledge transfer.”
         asset – their ageing workers.
                                                    While millennials had long been the
         Social demographer Bernard Salt
                                                    “bright shiny toy” for recruiters, Salt said
         believes the next five years will prove
                                                    businesses had been lax in managing
         crucial for businesses as a glut of baby
                                                    the other end of the age spectrum.

6   |   FIRESIDE
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
SALT IS THE “POSTER
BOY” FOR “REIMAGINING”
A CAREER LATER IN LIFE,
STARTING HIS OWN
CONSULTANCY BUSINESS
TWO YEARS AGO

                          7
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
Photo credit: Robert Pearce.
       Gerry Harvey and Harvey Norman CEO, Katie Page during the Harvey Norman Annual General Meeting, November 2004.

       A 2018 survey of Australian HR Institute     pressing or more important. No one           mention attitudes – to better reflect
       (AHRI) members appears to confirm the        has really articulated it and put it         cultural and demographic shifts
       apparent disregard, with just eight per      together in a narrative and given them       that will see experienced workers
       cent of organisations providing managers     a pathway going forward,” Salt said.         looking to extend career longevity.
       with intergenerational management
                                                    As health and life expectancy                “I think the market is ready to hear
       training, and less than half having a
                                                    increase - 82.5 years currently              a story around redefining what we
       retirement-transition plan. And with just
                                                    and rising to 96 by 2055 – and               used to call retirement, but what
       a quarter of those surveyed capturing
                                                    the reality of economic pressures            we now call the ‘lifestyle’ stage
       corporate knowledge from exiting older
                                                    bite, the conventional school-work-          of the life cycle,” Salt said.
       workers, it was not surprising that 63 per
                                                    retirement model holds less appeal.
       cent indicated such departures had led                                                    “Even the word ‘retire’ or ‘older
       to a loss of key skills and knowledge.       Salt said businesses should be open          worker’ needs to be rethought. It’s not
                                                    to updating traditional employment           retirement - it’s more lifestyle and being
       “I think there are any number of
                                                    models and practices – not to                fulfilled by this stage of your career.
       issues that (businesses) see as more

8 |   FIRESIDE
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
“I think that we will see, particularly
in knowledge workers and C-suiters,
                                             is conjured by society directed at
                                             baby boomers. Some of it is true… but          “EVEN THE
that people will continue on in a
consultant capacity or as contractor
                                             you can’t fairly use the odd example
                                             to label an entire generation.”
                                                                                            WORD ‘RETIRE’ OR
or coach or director. Certainly in
                                             While workplaces had made great                ‘OLDER WORKER’
                                                                                            NEEDS TO BE
knowledge work, you are at the peak
                                             strides in addressing gender and
of your knowledge and contacts and
                                             ethnic diversity, Salt said age
influence, so why wouldn’t you want to
leverage that while there is demand?”
                                             diversity should move to the top               RETHOUGHT. IT’S
Salt is the “poster boy” for “reimagining”
                                             of businesses’ checklists, starting
                                             with reframing the language used               NOT RETIREMENT
a career later in life, starting his own
consultancy business two years ago
                                             to describe employee cohorts.
                                                                                            - IT’S MORE
after stepping down as a partner at
KPMG, which encourages partners to
                                             “Why is it ‘younger worker’ or ‘older
                                             worker’? Why is that relevant? You             LIFESTYLE AND
retire between 58 to 60 years of age.
                                             are a worker and should be measured
                                             by the fact you are a contributor.”
                                                                                            BEING FULFILLED
“I’m 62 and working more or less as
                                             Retail entrepreneur Gerry Harvey               BY THIS STAGE OF
                                                                                            YOUR CAREER.”
hard as I was when 32 … I have no
                                             is one of Australia’s highest profile
intention of not working although
                                             examples of putting the theory into
I probably should slow down. But
                                             practice. As chairman of Harvey Norman
if you are a knowledge worker
as I am, there is no reason why
                                             Holdings, the 80-year-old has no plans         Bernard Salt
                                             to hand over the reins anytime soon.
you can’t continue to work.”
                                             “My ambition is to be 90 and doing
Ageism might be one reason. The
                                             everything I’m doing now,” Harvey said.
majority of complaints under the Age
                                             “I lead the life of a 40-, 50-, 60-year-old.
Discrimination Act last year related
                                             The only time I know I’m 80 is when I
to employment, and 27 per cent of
                                             look in the mirror. So for me to retire at
Australian workers aged 50 years                                                            and quite a few over 70, (just) as
                                             66 would have been bloody ridiculous.”
and over have experienced age                                                               long as they are performing on the
discrimination, according to a 2015          Not that he doesn’t have doubts                sales floor. The 70-year-old can do
Australian Human Rights Commission           sometimes: “I constantly ask myself            just as good a job as the 30-year-
survey, with 33 per cent giving up           as to whether I’ve lost it a bit. To           old, and in many cases better, so
looking for work as a result.                everyone around me, I say that if you          we have no age discrimination.”
                                             ever think I have lost it a bit, you tell
The 2018 AHRI survey appears to                                                             Harvey said the diversity of his 20,000
                                             me. But I find I can hold my own in any
confirm the bias, with more than 68 per                                                     staff (14,000 based in Australia)
                                             conversation as well as I ever could and
cent of respondents admitting they were                                                     reflected his unspoken inclusive attitude
                                             haven’t dropped back on knowledge
reluctant to employ workers over the                                                        rather than any strategic work plan.
                                             that I had when I was 30, 40 or 50.”
age of 50, with one in five respondents
                                                                                            “There is no age or colour or sex
citing a lack of technological skills        Harvey said the continued work success
                                                                                            or religion conversation. It’s purely,
required as an obstacle to recruitment.      and stamina of peers such as Rupert
                                                                                            can you do the job? It has never
                                             Murdoch (88), Frank Lowy (89) and real-
“There are a lot of preconceptions                                                          been about your age and everyone
                                             estate billionaire Harry Triguboff (86)
around older people not being as on                                                         in this joint knows that, so we don’t
                                             was proof that age was just a number.
top of things,” Salt said. “They don’t                                                      have to tackle anything,” he said.
know what Pinterest is, or they don’t        For Harvey, it’s always been
                                                                                            “I’ve had my best salesman at 19 years
know how to send an SMS, they can’t          about ability not age.
                                                                                            of age and my best salesman at 79
attach documents, that they are always
                                             “If you are doing a really good job,           years of age – it makes zero difference.
asking their grandkids to do technical
                                             no one wants you to retire,” he said.          It’s all about the energy and enthusiasm
stuff. There is a whole narrative that
                                             “We have plenty of people over 60              and the ability to communicate.”

                                                                                                                                        9
GERRY HARVEY AND THE UNRETIRED WORKFORCE - Mercer
Harvey said he was more than
         happy to profit from a competitor’s
         less-enlightened attitude.
         “Say one of our opposition got rid of
         a 75-year-old and they came in and
         applied for a job here and they
         were the best salesperson at that
          place - I couldn’t put him or her on
         quick enough. They might have got
         rid of them because of age, but I
         certainly wouldn’t. I can sell off the
         floor as well as anyone, and I’m 80.”
         Harvey, who rises at 6am and still goes
         into the office every day – apart from
         weekends, when he is working across
         his other businesses – said ingrained
         business and community attitudes to
         retirement would take time to change,
         but he was happy to lead by example.
         “It’s a culture that has developed
         over a very long period of time –
         that you work and then you retire.
         And if you want to, that’s fine, but
         you shouldn’t have to,” he said.
         Mercer Retirement Innovation
         Leader Will Burkitt believes more
         organisations should follow Harvey’s
         lead and embrace an often ignored,                  Mercer Retirement Innovation Leader, Will Burkitt.
         or misperceived, talent pool.
         “Someone with 40 years’ working
         experience has enormous insights and
         skills that they bring to the workplace
         that can be leveraged in ways that          Intergenerational Report, almost                 “Our society as a whole needs to be
         may be different in the future, perhaps     a quarter of the population will be              much more aware of the opportunities
         in terms of new roles and through           aged over 65 years by 2055, with                 and challenges. It is time to have
         mentoring-type roles, as well as            the tax burden according to the                  the debate and shift our approach.”
         customer service-type roles, which          workforce dependency ratio falling               It is increasingly happening, even
         suit the experienced workforce and          from 7.3 in 1975 to 4.5 today to just 2.7        though it appears that employers
         suit the skills they have,” Burkitt said.   workers for every retiree by 2055.               are not doing anything about it.
         If cultural attitudes failed to shift       “When you relate that to government              “Countries such as the US, UK and
         employment trends, Burkitt said             (revenue), sustainability of government          parts of Europe are much further
         an economic “train wreck” could             budgets for social security and                  advanced in terms of thinking about
         compel businesses to find value             spending is looking very weak,”                  it and debating it, however, there
         in retaining and recruiting workers         Burkitt said. “Sheer necessity is                is still a long way to go. I wouldn’t
         once considered past their prime.           going to shift cultural attitudes. The           say that there is any country that
                                                     demographic megatrend is immoveable              has really nailed this yet.”
         According to Treasury’s 2015
                                                     – it’s a train wreck coming.

10   |   FIRESIDE
“PEOPLE SHOULD BE
           ABLE TO RELY ON
           THE RULES AROUND
            SUPERANNUATION
            NOT CHANGING.”

                                  “IT HAS NEVER BEEN
                                  ABOUT YOUR AGE AND
                                  EVERYONE IN THIS
Photo credit: Louise Kennerley.

                                  JOINT KNOWS THAT,
                                  SO WE DON’T HAVE TO
                                  TACKLE ANYTHING.”
                                  Gerry Harvey

                                                        11
NOTABLE
                                                                                                       SENIORS GETTING
                                                                                                       THE JOB DONE
                                                                                                       ITA BUTTROSE, AC OBE, 77,
                                                                                                       ABC chair
                                                                                                       SIR DAVID ATTENBOROUGH, 93,
                                                                                                       broadcaster and naturalist
                                                                                                       RUPERT MURDOCH, 88,
                                                                                                       News Corp executive chair and
                                                                                                       Fox Corporation co-chair
                                                                                                       SIR KENNETH HAYNE, 74,
                                                                                                       QC and former Royal
Photo credit: Stefan Postles.

                                                                                                       Commissioner
                                                                                                       MAGGIE BEER, 74,
                                                                                                       Food icon and founder of the
                                                                                                       Maggie Beer Foundation

                                         “IT IS ILLEGAL TO    It’s a point backed up by Mercer’s
                                                              Next Stage – Are You Age-
                                                                                                   Burkitt said such a lack of strategic
                                                                                                   workforce planning was widespread
                                         DISCRIMINATE, BUT    Ready? report analysing “future-
                                                              fit” approaches to longevity in
                                                                                                   and unsurprising, with businesses
                                                                                                   often more focused on recruiting
                                         QUITE EASY TO        the workplace. The report warns      young workers and meeting gender

                                         PUT INTO PRACTICE    that many businesses continue        and ethnic diversity quotas.
                                                              to overlook the potential of their
                                                                                                   “Ageism is the last frontier of the
                                         WITHOUT VISIBLY      experienced workers to bring a
                                                              competitive advantage, and instead
                                                                                                   inclusion and diversity challenge. For

                                         BREAKING THE LAW.”   continue to cling to outdated
                                                              ideas and employment models.
                                                                                                   all organisations, gender diversity
                                                                                                   has been front and centre for a while,
                                                                                                   and there’s been improvement,
                                         Will Burkitt

                                12   |   FIRESIDE
although we still have a fair way
to go. But very few, probably less
                                         to age and preconceived
                                         attributes and attitudes.                 FIVE WAYS TO
than one per cent of employers,
are thinking about ageism and
                                         While the rise of workplace flexibility
                                         – working from home, early or late
                                                                                   OPTIMISE YOUR
how to properly support an
ageing workforce,” he said.
                                         starts and flexi-days – is often          EXPERIENCED
                                                                                   WORKFORCE
                                         positioned as catering to demanding
While the Age Discrimination Act         millennials, it is just as relevant
(2004) prevented organisations           and important to experienced
from hiring and firing based on          workers, according to Burkitt.

                                                                                   1
age, Burkitt said there were still
                                         “People in their 60s are                           Collect and analyse
too many instances of age bias –
                                         sometimes taking career breaks,                    your age-profile data to
both conscious and unconscious.
                                         to the extent of going travelling,                 explore demographic
“Often you find if there is a round      and then coming back to work.                      and skill pinch points.
of redundancies there may be             So older workers are really
an oversized portion of workers          looking for many of the same types

                                                                                                                 2
who are older. Line managers             of policies and workplace practices
and leaders aren’t necessarily           that young workers are looking            Understand what
targeting these workers but for          for – flexibility, carer’s leave,         impact your retirement
various reasons that’s often how         career breaks – but are                   plan design has on the
it plays out, and not necessarily        looking for them for different            trajectory of retirement
for the right reasons – not based        reasons,” Burkitt said.                   readiness and labour flow.
on skills and experience, more
                                         While Burkitt said health issues

                                                                                   3
based on the assumption that they
                                         were cited as a greater priority
are approaching the perceived
                                         among the older work cohort,                       Initiate conversations
retirement age, regardless of
                                         employers should not draw the                      with employees
whether that individual intends
                                         conclusion that productivity was                   about how they might
to retire or not, which is wrong.
                                         negatively impacted by age.                        work differently.
“It is illegal to discriminate, but
                                         In fact, according to the Next Stage

                                                                                                                 4
quite easy to put into practice
                                         report, age-diverse workforces
without visibly breaking the law.”
                                         contribute value through less             Examine and tackle how
Burkitt argues that more legislative     turnover and increase productivity        ageism might manifest
change is needed, reshaping              of colleagues through knowledge           in your organisation,
workplace attitudes by addressing        sharing and mentoring.                    analysing pay, bonuses,
the very definition of “older worker”.                                             performance, promotion
                                         “The maturing population is a
                                                                                   and recruitment
“For example, a mature-age               real positive for our society and
                                                                                   statistics through a lens
employee is defined as 50                no longer should seniors in our
                                                                                   focused on ageing.
years and over, and that’s what          society be seen as a challenge or
decisions and influencing future         negative, but rather an opportunity

                                                                                   5
direction has been based on to           or a positive in terms of what they
date, and that has to change.”           contribute and how they interact                   Implement an effective
                                         with our society,” Burkitt said.                   flexible-working strategy.
Burkitt said businesses would
achieve better outcomes by               “And the fact that more people
looking at their workforce’s shared      are working longer – in just the
attributes and aspirations rather        same way as younger people – is           Source: Mercer’s Next Stage
than categorising according              fantastic for everyone.” ■                – Are You Age-Ready?

                                                                                                                         13
WELLNESS                                    T   o stand out in today’s job market,
                                                         businesses are becoming more
                                                     innovative with their employee benefits,
                                                     offering everything from date-night

         AT WORK
                                                     sponsorship, breast milk shipping
                                                     and pet bereavement allowances.
                                                     The competition is on to differentiate
                                                     and, according to Mercer Market Insights
                                                     and Survey Data business leader Chi
                                                     Tran, the approach may have some merit.

          Businesses looking to engage millennials   In a 2017 study on global talent
                                                     trends, Tran found that Australian
          and retain top talent are becoming         workers prioritise their health more
                                                     than wealth or their career.
          more creative with their employee          “This isn’t unique to Australia,” she
          benefits, but what are people looking      said. “Workers from most countries
                                                     put their health before career
          for when choosing an employer?             development or remuneration.

14   |   FIRESIDE
“EMPLOYEES THRIVE IN AN INCLUSIVE,
             FLEXIBLE WORK ENVIRONMENT THAT
             OFFERS A STRONG SENSE OF PURPOSE.”
             Chi Tran

                                            Corporate wellbeing initiatives have          of an increasingly diverse workforce
                                            traditionally been designed to serve as       and diminish its return on investment.
                                            a stop-gap between personal wellbeing
                                                                                          Finding what works for any
                                            and chronic illness. Still, Tran believes
                                                                                          organisation is a challenge. Still, for
                                            Australia’s most successful organisations
                                                                                          one of Australia’s leading life insurance
                                            now use their wellbeing policies to
                                                                                          specialists, TAL, understanding the
                                            attract and retain their employees.
                                                                                          needs of their people has helped
                                            “Employees thrive in an inclusive,            attract and retain its workforce.
                                            flexible work environment that
                                                                                          “Involving our people in the development
                                            offers a strong sense of purpose.
                                                                                          of our health and wellbeing programmes
                                            “They are more likely to choose a             has been key,” said Ceri Ittensohn, Chief
                                            workplace that makes a positive               People and Culture Officer at TAL.
                                            social impact, provides valuable
                                                                                          In 2017 the TAL employee health and
                                            learning opportunities and focuses
                                                                                          wellbeing committee was established
                                            on their health and wellbeing.
                                                                                          to drive the decision-making behind
   Ceri Ittensohn, TAL’s Chief              “It’s a competitive market for talent,        its physical, financial and mental health
   People and Culture Officer.              so organisations are focusing                 initiatives. TAL employees volunteer
                                            on their benefits as a way to                 to support the committee by forming
                                            stand out from the crowd.                     working groups across each pillar.
                                            “This has changed how Australians             Using an internal communications
                                            choose their employers. It’s no               platform, Workplace, and regular
“But that year, relative to other
                                            longer just about pay,” Tran said.            check-ins with employees, the
countries, the proportion of Australian
                                                                                          committee also drives awareness of
workers was at its highest, and             The 2019 Mercer Global Talent Trends
                                                                                          its health and wellbeing initiatives
it’s remained high ever since.”             study found Australians are just as likely
                                                                                          and creates a space for dialogue.
                                            to choose an employer who focuses
Tran reflects on Australia’s physically
                                            on their health and wellbeing as they         “Last year we offered each employee
active culture, ranked one of the world’s
                                            are to find a job with a fair salary.         a free health check with a registered
healthiest by Bloomberg’s Global
                                                                                          nurse to assess their nutrition, fitness
Health Index, but suggests changing         Casual observers don’t need to
                                                                                          levels, risk of chronic illness and mental
attitudes toward personal wellbeing         look far to see this trend in action.
                                                                                          health, providing us with a baseline
have influenced the workforce.              Organisations large and small have
                                                                                          from which we could understand
                                            adopted everything from the trivial
“The media has helped to put a                                                            people’s needs,” Ittensohn said.
                                            ping-pong table to more significant
spotlight on how workplaces affect
                                            reforms such as flexible work options.        Health information and data such as
people’s mental and physical wellbeing,
                                                                                          safety hazards, staff insurance and
especially issues related to work-life      But what works for a start-up populated
                                                                                          return to work plans are also reviewed to
balance, flexibility and parental leave.    with millennials in their 20s may not apply
                                                                                          monitor the wellbeing of employees. This
                                            to a multinational with a median age of
“Australians expect a more open                                                           information is used to support decision-
                                            35. If decisions on corporate wellness
discussion with their employer                                                            making by the committee in conjunction
                                            are made without employee consultation,
and a workplace that reflects                                                             with enterprise-wide programs delivered
                                            organisations may rule out the needs
their values,” Tran said.                                                                 by the people and culture team.

                                                                                                                                       15
BEYOND BLUE REPORTS
         THAT AUSTRALIA LOSES
         $12.8 BILLION EACH YEAR FROM
         LOST PRODUCTIVITY DUE TO
         MENTAL HEALTH CONDITIONS.

         Recognising the need to provide           their team and had the confidence to
         more holistic support, an upgrade to      intervene because of the training.
         the employee assistance program
                                                   “Taking a holistic approach to
         soon followed. Expanding on its
                                                   wellbeing for our people and
         professional counselling services,
                                                   prioritising mental, physical and
         new programmes covering nutrition,
                                                   financial health has contributed to
         legal and financial advice were also
                                                   a work environment people want
         introduced to ensure employees
                                                   to be part of,” Ittensohn said.
         and their families felt supported.
                                                   L’Oréal Australia has taken personal
         The service is free, confidential and
                                                   wellbeing one step further by
         delivered on-site at some office
                                                   introducing a wellbeing objective into
         locations or over the phone.
                                                   its employee performance review.
         “Rather than just provide counselling
                                                   At the start of each evaluation cycle,
         support for when times are                                                             “When the wellbeing objective
                                                   employees at L’Oréal Australia
         tough, the service is designed                                                         was announced in 2016, I thought
                                                   propose a wellbeing objective which
         to help people stay well.                                                              it was a great opportunity to
                                                   the company agrees to support.
         “Through these broader initiatives,                                                    step outside my comfort zone
                                                   The wellbeing objective is granular in       and try something different.
         we’re aiming to change the
                                                   its delivery yet simple in its approach.
         conversation around personal                                                           “I knew I wanted an outlet to ensure
                                                   By allowing people to include
         wellbeing at TAL,” Ittensohn said.                                                     I was prioritising exercise between
                                                   personal wellbeing in the terms of their
         In a submission to the Productivity       performance, L’Oréal Australia has created   my busy work schedule, so I found a
         Commission Inquiry into Mental            a culture of accountability and trust.       dance class and signed up. Two years
         Health, Beyond Blue reports that                                                       later, I’m now an instructor. It’s fantastic
                                                   “Each member of our team has a               that I could start this process through
         Australia loses $12.8 billion each
                                                   different personal situation and wants       a company initiative.” Kiskiras said.
         year from lost productivity due
                                                   to balance it with their profession,”
         to mental health conditions - with                                                     Some of L’Oréal’s employee benefits
                                                   said Jacob Bonk, HR Director at
         employers bearing the brunt.                                                           include half-day Fridays over summer,
                                                   L’Oréal Australia and New Zealand.
                                                                                                a superannuation top-up scheme in
         More than 90 per cent of team leaders
                                                   “So what we’re focused on is making          which L’Oréal matches contributions
         at TAL have completed mental health
                                                   sure we provide a wide range of benefits     made by eligible staff, product
         training which helps them support
                                                   to suit as many people as possible.”         allowances and income protection.
         employees with mental health conditions
         and removes risks from the workplace.     For L’Oréal Australia’s Senior Product       “We understand the idea of
                                                   Manager, Niki Kiskiras, the wellbeing        employee benefits has evolved. It’s
         “One of our people leaders identified
                                                   objective was an opportunity to              very different to what it was even
         an emerging mental health issue in
                                                   prioritise her physical health.              five to 10 years ago,” Bonk said.

16   |   FIRESIDE
SIX UNIQUE
                                                                                        EMPLOYEE
                                                                                        BENEFITS

                                                                                        1
                                                                                                 BOTOX LEAVE and
                                                                                                 other grooming leave
                                                                                                 – so employees don’t
                                                                                                 have to fake sick leave.
                                                                                                 (Fox Kalomaski)

                                                                                                                        2
                                                                                        E-BOOK ALLOWANCE
                                                                                        to help employees stay on
                                                                                        top of their reading.
                                                                                        (Twillo)

                                                                                        3
Mars Petcare offers employees 10 hours of ‘pawternity’ leave when an employee                    BREAST MILK
gets a new pet, followed by the chance to bring the pet to work.                                 SHIPPING for travelling
                                                                                                 mothers to keep
                                                                                                 newborns fed.
                                                                                                 (IBM and Accenture)
One of L’Oréal Australia’s major areas         “There are also options for staff who
of focus over the last five years has          require a more formal arrangement

                                                                                                                        4
been its flexible work policy which,           such as part-time work, job sharing
according to the Workplace Gender              or a compressed workweek.”               PET INSURANCE
Equality Agency, is a significant                                                       and bereavement leave
                                               When it comes to employee                for pet owners.
driver of women in leadership.
                                               wellbeing, executives have a raft of
                                                                                        (Mars Petcare and Mars)
In early 2019, L’Oréal Australia received      ideas to choose from. However, as
the Employer of Choice for Gender              L’Oréal Australia has shown, building

                                                                                        5
Equality citation, which recognises            a great work environment is about
gender equality in the workplace.              more than the benefits on offer.                  ADOPTION
“We have prioritised a culture that            “L’Oréal Australia aims to be a place
                                                                                                 ASSISTANCE
                                                                                                 and holiday parties.
enables employees to work with                 where all of its employees can
                                                                                                 (Go Daddy)
their managers to balance their work           thrive. The benefits we offer are only
and personal lives while playing an            part of the strategy,” Bonk said.

                                                                                                                        6
active role in the workplace culture.
                                               Exciting benefits may drive              SPOUSES receive
“We encourage all our staff to think           short-term engagement but, as            50 per cent of an
about the work they must do and the            some of Australia’s most sought          employee’s salary every
most appropriate location to do it. Our        after workplaces have found,             year for 10 years in the
employees can now make their own               supporting employees through             event of a death.
choices on how, when and where                 all aspects of their lives help          (Google)
their work is done,” Bonk said.                attract and retain top talent. ■

                                                                                                                        FI R E SI D E | 17
                                                                                                                                         17
INVESTING IN THE
         DIGITAL AGE
         As part of his new book, Investment Wisdom for the Digital Age,
         Dr Harry Liem examines how artificial intelligence (AI) and unprecedented
         amounts of big data will change the nature of investing.

         A    n abundance of data exists that
              investors had never had before nor
         had in such huge quantities. And such
                                                         history where we could see investment
                                                         breakthroughs. The key question is, will
                                                         all this new data and technology help
                                                                                                        similar data. Thus, so far, the main appli-
                                                                                                        cations have been among the short term
                                                                                                        and more high-frequency traders.
         data could lead to new or faster revela-        make us better investors?
                                                                                                        For long-term investing, there are big
         tions about the future of economies and
                                                         Superior investment returns can come           questions at the moment that are not
         asset prices. The technological race is on
                                                         from having access to better data, better      easily solved by artificial intelligence. For
         to use that data, as hedge funds are now
                                                         execution speed or better decision             example, we are facing an environment
         launching their own satellites to gather
                                                         making. It has always been a challenge         with very low interest rates where people
         proprietary data such as the amount of
                                                         for investors to distinguish the signal from   are questioning the effectiveness of cen-
         truck movement from factories. Others
                                                         the noise – to discern important informa-      tral bank policy and the corresponding
         are developing natural language algo-
                                                         tion. With the advent of the Digital Age,      impact on asset prices. Such questions
         rithms to capture the real-time sentiment
                                                         that challenge has only intensified.           are not easily answered by robots, but
         of users on social media by reading the
                                                                                                        require a deep understanding of
         tone of the words used or creating body         The data presented to us can be over-
                                                                                                        economic systems and financial markets.
         language processing algorithms that             whelming. We are bombarded by news
         analyse CEO/CFO signals from quarterly          through official and social media sources,     The hardest thing for the long-term
         meeting videos. There is a lot of new           we encounter clickbait every second            investor is to ensure they stay focused
         data available that we didn’t have before       online, and there is an abundance of fake      on their long-term objectives and avoid
         and the amount is growing rapidly.              news to contend with.                          distractions with the abundance of news
                                                                                                        and data available. Without a deep
         At the same time, we now have the               At the moment, the jury is still out about
                                                                                                        understanding of the markets, it is easy
         processing power to crunch such large           whether all this additional data can create
                                                                                                        for investors to “data mine” and find
         information sets, as well as ever-improv-       superior long-run investment returns. For
                                                                                                        relationships in data that are not there.
         ing computer algorithms – artificial intelli-   example, you could find a data set that
         gence and machine learning techniques           offers unique insights, but any investment     The investment management industry
         – to see patterns that may not have been        advantage this offers could be quickly         itself is on the brink of disruption. Large
         visible before. Thus, we are at a point in      competed away once others obtain               resources will be needed to invest in

18   |   FIRESIDE
new technologies, deal with increased        algorithm complexity. The key question         wealth, using fundamental analysis,
regulation and compliance cost and to        is whether computers are becoming              rather than trading on the latest
continue to make a difference. Deep          “aware” and according to the experts I         information craze.
pockets are required to stay ahead of        interviewed for my book, we are not
                                                                                            The investment industry has always been
the curve. In theory, it also means that     there yet. Investment markets are a
                                                                                            in a state of evolution. The increase in
anyone with deep pockets can be a            complex matter due to the ever-evolving
                                                                                            available data and processing power,
player as well. We might also see in-        nature of participants. It is not a game
                                                                                            as well as the constant search for new
vestors from other fields: owners of big     of chess, and evil robots taking over the
                                                                                            return sources in the low-yield environ-
data (a Google or Amazon, for example)       game of investing remains the domain of
                                                                                            ment, has increased the speed of that
could find ways to exploit their informa-    science fiction.
                                                                                            evolution as we enter the Digital Age. ■
tional or technological advantage for an
                                             Machine learning has the potential to dis-
investment advantage. For the remain-
                                             rupt, especially for shorter-term investors,
ing players, because of all this new
                                             where there are large amounts of data
technology, the complexity of active
                                             and effects that are not easily described
management will increase, while fees
                                             using simpler models. For longer-term in-
and the cost of investing will continue to
                                             vestors, the impact may be less, although
come down significantly for those who
                                             the techniques could still be useful for
can no longer prove their skill.
                                             risk-mitigating, stress testing and scenar-
Successful investment professionals          io analysis.
learn from the past and have an insa-                                                          By Dr Harry Liem
                                             But ultimately, it is important to cut
tiable curiosity. Today’s rapid develop-                                                       Director of Strategic Research and
                                             through some of the short-term noise and
ments in technology are by no means                                                            Head of Capital Markets for Mercer
                                             hype surrounding these new AI
new but represent a confluence of                                                              in the Pacific Region, and author of
                                             techniques and focus on the right long-
long-running technological evolutions                                                          Investment Wisdom for the Digital
                                             term objectives. We foresee a trend back
in storage space, processing power and                                                         Age, released December 2019.
                                             towards creating genuine, long-term

                                                                                                                                       19
CHANGING
         CEO IN A
         TIME OF
         CRISIS
         HOW PREPARED ARE YOU?

         Succession planning
         is a line item on every
                                   W     hen retailer David Jones’ CEO
                                         Mark McInnes resigned in disgrace
                                   following months of media scrutiny over
                                                                             and our internal succession planning
                                                                             has enabled us to appoint an internal
                                                                             candidate.”
         board agenda. When        a sexual harassment complaint by a
                                   25-year-old staffer, it would seem the
                                                                             It was an appointment that would only
         a company is hit by       board was caught off guard. The issue
                                                                             last three and a half years, followed by a
                                                                             revolving door of CEOs at a time when
         a crisis that causes      blew up as a daily ‘he said, she said’
                                   debate out of seemingly nowhere, and it
                                                                             the retailer was struggling financially.

         a CEO to leave            quickly became apparent that McInnes      And in today’s results-driven world with
                                   couldn’t remain at the helm.              increasing scrutiny on executives, the
         unexpectedly, looking                                               David Jones situation isn’t an isolated
                                   The board chose to appoint long-term
         for a replacement         David Jones executive Paul Zahara to
                                                                             case.

         can prove difficult,      fill the role, with Chair Robert Savage
                                   announcing to the ASX his delight that
                                                                             According to global recruitment firm
                                                                             Spencer Stuart’s report on CEO tran-
         writes Lahra Carey.       “… the depth of our management team       sitions, 22 per cent of CEOs resigned

20   |   FIRESIDE
“WHEN A WELL-LOVED CEO RETIRES,
                                            THERE WILL BE A PERIOD OF TIME
                                            THAT A SUCCESSOR WILL BE
                                            GROOMED FOR THE ROLE ... BUT
                                            WHERE A PERSON LEAVES UNDER A
                                            CLOUD, THERE HAS TO BE CHANGE
                                            ACROSS THE BUSINESS.”
                                            Gareth Jones

                                            Gareth Jones of Mercer Evolve is regu-      direction is needed. And according to
                                            larly called upon by organisations deal-    Jones, the new leader requires
                                            ing with executive succession. He says      exceptional stakeholder skills to take on
                                            he isn’t surprised by the findings with     that job and do it well.
                                            sudden and unexpected CEO depar-
                                                                                        “Change-makers need to have a thick
                                            tures usually creating their own unique
                                                                                        skin, as well as a pragmatic, driven
                                            set of challenges.
                                                                                        approach to business. They must
                                            “When a well-loved CEO retires, there       possess leadership qualities that make
                                            will be a period of time that a successor   people want to follow them as well as
                                            will be groomed for the role. So when       empower the leadership team,” he said.
                                            the CEO changes in these circumstanc-
                                                                                        A report by the National Association
                                            es, there probably won’t be dramatic
                                                                                        of Corporate Directors published
                                            changes. But where a person leaves
under pressure in 2018 (according to                                                    earlier this year examined the issue of
                                            under a cloud, there has to be change
company reports) — compared with 15                                                     CEO succession planning. It found
                                            across the business,” Jones said.
per cent in 2017 — and 5 per cent left                                                  that more boards are making
for health reasons. Further, 73 per cent    Not all CEO changeovers are the same.       emergency plans in case of a sudden
of the new CEOs were promoted from          Sometimes they emerge swiftly and with      CEO departure.
within the company.                         little warning, and others bubble away
                                                                                        According to the report, two years ago,
                                            as a watching brief for the board.
The same research also examined                                                         59 per cent of public company directors
whether the former CEO’s reason for         Either way, board-endorsed succes-          reported that they had identified an indi-
leaving influenced the likelihood that a    sion plans may have to be rethought         vidual who would serve as interim CEO
board would select an internal or exter-    depending on the circumstances of the       in case of an emergency. This year, that
nal successor.                              CEO’s departure.                            number rose 15 percentage points to
                                                                                        74 per cent. It’s a clear nod to the value
Spencer Stuart found that when a CEO        Ultimately, it’s up to the board to make
                                                                                        of being prepared.
resigned under pressure, his or her re-     the call as to whether the new leader
placement was much more likely to have      is able to continue steering the course     But what happens when there is no such
been hired from outside the organisation.   the board has set or whether a different    appropriate successor identified?

                                                                                                                                     21
“THERE’S A HUGE   This is exactly the situation NAB was
                           faced with following the Royal Commis-
                                                                         Scotland since 2013 and led the
                                                                         organisation through significant
         AMOUNT OF         sion into Misconduct in the Banking,          change and recovery.”

          PRESSURE FROM
                           Superannuation and Financial Services
                                                                         “There are two types of CEOs,” Jones
                           Industry. After months of public scruti-
                                                                         said.
          DAY ONE. NEW     ny and negative publicity for the bank
                           during the royal commission hearings,         “They all want challenges, and they
          CEOS IN THIS     NAB took the lion’s share of Commis-          all prioritise keeping the business

          POSITION NEED    sioner Hayne’s wrath in his final report.     successful and on track. But there’s
                                                                         a certain type who loves to take on a
          PEOPLE THEY      Shortly after the report was released,
                           Chief Executive Andrew Thorburn and
                                                                         particularly difficult challenge. Anyone

          CAN TRUST AND    Chairman Ken Henry resigned, and the
                                                                         taking on the banks now must thrive
                                                                         in that environment. They see it as a
         TO BE ABLE TO
                           search for a new leader began.
                                                                         great opportunity to put their stamp on
                           “It’s not easy to find those CEOs. It’s       their career.”
         THROW THINGS      very hard to hire an individual for a
                                                                         According to Jones, McEwan is being
         TO THEM.”         turnaround role who hasn’t faced this.
                           They need to know what they’re walking
                                                                         billed as the right leader for transfor-
                                                                         mation – with a steady pair of hands,
         Gareth Jones      into, and they need to be prepared for
                                                                         because he’s done this before.
                           it,” Jones said.
                                                                         “We have secured a well proven CEO,”
                           “Many people will talk about having a
                                                                         Chronican was quoted as saying.
                           desire to do a role like that, but they
                           need to have the skills to do it.             “RBS has been through many of the
                                                                         same challenges which NAB now
                           “They will be facing scrutiny everywhere
                                                                         faces around culture, trust and
                           – the team looks to them to provide
                                                                         reputation.”
                           leadership, (and) the board needs to see
                           leadership and ideas to push forward.         Although McEwan won’t start in the
                           And then there’s the public perception        chair until December, he has already
                           of leadership, executive pay and so on.       signalled that his priority will be a
                           This scrutiny creeps into all aspects of      focus on changing the culture of the
                           their life.”                                  bank – a priority Jones says the board
                                                                         will need to support.
                           It took five months for NAB to find a
                           replacement for Thorburn, but they            “The board has no choice – they had
                           finally managed to find an experienced        to get somebody, and it’s inevitable
                           candidate with a strong track record of       that things have to change. The board
                           leading organisations through                 is bringing McEwan in for his expertise.
                           significant change.                           It’s not done a great job with the past
                                                                         CEO – it will have to listen to McEwan
                           Upon announcing the appointment of
                                                                         and take his advice,” Jones said.
                           Ross McEwan as Group Chief
                           Executive Officer and Managing Director       “Culturally, when a new CEO comes in,
                           of NAB, Chairman-elect Philip Chronican       they will be different to the old CEO.
                           stressed McEwan’s “deep experience in         There will be a big cultural element to
                           international markets”, as well as the fact   the change agenda. Culture is driven
                           that he had been “CEO of Royal Bank of        from the top.”

22   |   FIRESIDE
This December, Ross McEwan will take up the role of NAB’s Group Chief Executive Officer and Managing Director.

Jones also speculates that McEwan is
likely to bring in some of his own
                                               “They all have executive coaches and
                                               people they can bounce ideas off –             “MANY PEOPLE
trusted team.                                  people who are old hands in this type of       WILL TALK ABOUT
                                                                                               HAVING A DESIRE
                                               work and who understand the pressure
“There’s a huge amount of pressure
                                               they are under.”
from day one. New CEOs in this position
need people they can trust and to be           Ultimately, protecting and, in some            TO DO A ROLE LIKE
able to throw things to them.”                 cases, revamping the organisation’s
                                               reputation is a team effort between the
                                                                                              THAT, BUT THEY
However, Jones warns that the climate
and the scrutiny mean it can be a very
                                               newly appointed CEO and the board.              NEED TO HAVE THE
lonely job with few people to turn to
                                               Being prepared for CEO succession in
                                               an unexpected scenario, as with all best       SKILLS TO DO IT.”
inside the organisation to seek advice
                                               practice management strategies, will
from when the pressure feels too great.                                                        Gareth Jones
                                               prove to be time well spent. ■

                                                                                                                  23
FINDING
         VALUE IN
         VIRTUE
         START-UP SUPER
         FUNDS SPECIALISING
         IN VALUES-BASED
         INVESTING ARE
         GAINING TRACTION.

         Some have gone
         beyond investing in
                                    C    omparisons of superannuation funds
                                         typically rely on investment perfor-
                                    mance and fees to rank and rate funds.
                                                                                    Australian Ethical is now publicly listed,
                                                                                    with $3.42 billion of funds invested in
                                                                                    sustainable sectors such as renewable
                                    Yet, a growing number of Australians seem       energy.
         environmentally-friendly   to be prioritising their values and lifestyle
                                                                                    Many traditional fund managers have
         assets to supporting       choices when they select their fund.
                                                                                    entered the ethical investing market and
         causes such as             The trend started more than 30 years            offer it either as a standalone offering or
                                    ago when Australian Ethical was                 within other, more standard, portfolios.
         veganism or actively       launched as an alternative to the               These funds have listened to their
         helping members to         mainstream funds, who thought nothing
                                    at the time of buying stock in what today
                                                                                    members’ values and acted to keep
                                                                                    them from switching.
         progress their careers,    are largely considered on-the-nose
                                                                                    But the availability of super products
                                    industries, such as tobacco and coal
         writes Olga Galacho.       companies.
                                                                                    appealing to all manner of personal

24   |   FIRESIDE
IN THE WAKE OF THE HAYNE                                                            Good Super invests in companies that
                                                                                    demonstrate best-practice policies for
ROYAL COMMISSION, THOUSANDS                                                         LGBTQ employees. The fund relies on
OF AUSTRALIANS TOOK MATTERS                                                         the Human Rights Campaign Founda-
INTO THEIR OWN HANDS AND                                                            tion’s Corporate Equality Index when
                                                                                    selecting which stocks to buy.
ACTIVELY SWITCHED FUNDS.                                                            The index, which has been compiled
                                                                                    each year for 17 years, examines
                                                                                    corporate policies on sexual orien-
values – from veganism to                “Most traditional funds now have           tation and gender identity, domestic
championing LGBTQ rights – is            products that cater to environmental,      partner benefits, transgender-inclu-
growing fast and managers need to        social equity and sustainable or ESG       sive benefits, organisational LGBTQ
be ahead of this curve to prevent        principles, and can easily convince        competency, and public commitment
members voting with their feet.          values-based members not to exit           to the LGBTQ community.
                                         their fund.”
In the wake of the Hayne Royal                                                      Cruelty Free Super won’t invest in
Commission, thousands of Australians     He added that start-up funds have not      companies associated with animal
took matters into their own hands and    been around long enough to have a          testing, live animal exports or
actively switched funds.                 performance record that can be             intensive agriculture.
                                         measured against established peers.
Kirby Rappell, executive director of                                                Its humane ethics extend to people,
Lonsec arm SuperRatings, cautions        A history of performance, along with       and thus, the fund avoids buying into
consumers to have their “eyes wide       scale, is the other advantage              companies that run detention centres
open” when selecting a niche fund.       traditional funds have, putting them in    or are heavy polluters.
                                         a stronger position to compete in the
“There is now a fund for almost every                                               Four-year-old Future Super also shirks
                                         super arena on performance and fees
cause,” Rappell said. “But consumers                                                carbon-intensive investments and
                                         while addressing the consumer desire
need to be careful with their                                                       proactively seeks out renewables
                                         for values-based investing.
understanding of what super means                                                   projects, such as solar farms.
to them and what will be the net         So who are these niche funds, and
return once fees are taken out.”         what are they offering?                    Its tight screening has produced two
                                                                                    portfolio options whose projects
He notes that many bigger funds          Verve Super, which pitches itself          absorb more carbon dioxide than
already offer or are considering         to women, launched last year. The          they produce. The fund claims to have
offering values-based options.           fund’s bells and whistles include free     moved $350 million worth of invest-
                                         financial counselling and fee relief for   ments out of fossil-fuel-dependent
“On average, a mainstream fund will
                                         families with a new baby.                  companies.
have $5 billion for diversified
investments, giving them a buffer        Under its ‘academy’ banner, it has         Niche funds’ success in capturing
against certain risks,” he said.         developed a Money and Mindset              billions of dollars’ worth of super money
                                         program specifically to help women         so far indicates that today’s members
But the start-up funds have consider-
                                         make their finances go further.            are less likely to be complacent about
ably less money to spread around.
                                         Additionally, with each new                traditional players’ investment strate-
“It’s not easy being a start-up in the                                              gy. They demand to know what funds
                                         membership, Verve sends a donation
super sector because it is heavily                                                  stand for other than making money.
                                         to microfinance organisation Good
regulated, presenting big challenges                                                Time will tell if the approach has
                                         Return, to help women in developing
for under-resourced funds,”                                                         longevity, but for now, there’s a lesson
                                         countries access funding for a small
Rappell said.                                                                       in the value of virtue. ■
                                         business.

                                                                                                                                25
Q&A
                                                                                           TALAL YASSINE OAM
                                                                                           MANAGING DIRECTOR
                                                                                           CRESCENT WEALTH

                    WHAT DO YOU REMEMBER ABOUT                   We brought a huge amount of culture with
                    YOUR BIRTH COUNTRY?                          us; Lebanese are very hospitable and love
                    I came to Australia at the age of four, so   food., This was strange for our neighbours
                    there isn’t much of a memory of the trou-    at first, but once food was passed over the
                    bles my country of birth (Lebanon)           garden fence we’d made lifelong friends.
                    was facing.
                                                                 I sometimes wonder what limits my parents
                    I do recall, however, growing up with my     would’ve had to reach or what they experi-
                    mother constantly being cautious and fear-   enced in order for them to decide to leave
                    ful of her new “normal”. She was forced to   the safety net of their family, their known
                    adjust to the unknown to offer us stabil-    surroundings, environment and people to
                    ity, hope and normality with absolutely      come to the unknown of Australia.
                    no anchor point. My mother and father
                                                                 I guess only knowing – hoping – it would
                    travelled from a village to live in a city
                                                                 be safer than the civil war situation gave
                    many thousands of kilometres away, with
                                                                 them comfort and guided their decision.
                    no language skills (neither ever went to
                                                                 There are times I think we take their sacri-
                    school), financial resources or networks.
                                                                 fice for granted.
                    But they made it.

26   |   FIRESIDE
YOU HAVE A LAW DEGREE AND
DROVE A TAXI AT SOME POINT.                        “WE HAVE A PROUD TRADITION OF
HOW DID THAT COME ABOUT?                           LOOKING AFTER ONE ANOTHER,
Like many university students, historically
                                                   TRADITIONALLY WE FIND OUR FAMILY
                                                   TO RALLY AROUND US AND OFFER THE
and today, I had to support myself and
my family (my parents and brothers and
sisters at the time). So apart from my work        SUPPORT NEEDED TO GET BACK UP.”
experience at a local law firm, I drove a
taxi (Number 2275!), worked at a service
station, delivered flowers, painted fences
                                                 great chat) and allow time to actually listen   communities on the importance of having
and cleaned cars – whatever I needed to
                                                 to what is being said (and not said) so         a sufficient retirement plan.
do to be able to meet our weekly bills.
                                                 that I understand their position and then
                                                                                                 In the process of offering the Crescent
On the other hand, our family highly             respond accordingly is invaluable, and it’s
                                                                                                 Wealth super fund, we are experiencing
valued education. At the time, I was not         something that I use on a daily basis.
                                                                                                 a higher level of engagement and so
sure 100 per cent why, except that it
                                                 The other lesson is in negotiation. I           many new members that are not of the
gave you a better job and life. But today,
                                                 worked in many jobs for many years, and         Islamic faith. Those individuals want to
I think education does much more than
                                                 at different hours, there were many times       avoid their retirement funds being in-
that; it allows one the opportunity to
                                                 where I’d have the rowdy, the self-enti-        vested in harmful industries such as the
engage in society to the fullest and to
                                                 tled, the stressed or simply checked out.       gambling, alcohol, weaponry, interest
provide access to success on many
                                                 It forced me to deal with them and their        and tobacco industries.
different levels.
                                                 unpredictable personalities and under-
I ended up having four degrees, coupled          stand their triggers in order to keep them      WHAT’S YOUR NEXT LIFE CHALLENGE?
with being an Adjunct Professor at Western       calm and avoid potential conflicts.             My life challenge is a continuing one.
Sydney University and a Professorial Fel-                                                        The challenge is to be a good son, hus-
                                                 I can and do translate this to business and     band and father.
low at the Australian National University.
                                                 boardroom negotiations, as sometimes
                                                 one is dealing with the same behaviours.        In this world of instant gratification and
WHAT LESSONS DID YOU LEARN
FROM THOSE YEARS BEHIND THE                                                                      short-term thinking, where life’s chal-
WHEEL WHICH YOU APPLY TO                         WHAT ARE THE SPECIFIC WEALTH                    lenges are many (not to mention setting
YOUR BUSINESS LIFE TODAY?                        MANAGEMENT NEEDS OF THE ISLAMIC                 up a super fund from scratch), the bonds
Empathy. You meet an array of personal-          COMMUNITY THAT INSPIRED YOU                     of family and the time, effort and energy
                                                 TO ESTABLISH CRESCENT WEALTH?                   that is required is a something I take
ities driving a taxi – the young and naïve,
                                                 To retire with dignity.                         very seriously.
the travellers, the corporates and of
course elders – sometimes just wanting           We have a proud tradition of looking            I am a father of four children (ages rang-
to chat to someone and at times it really        after one another. If you lose your job,        ing from 18 to 3) and have seven broth-
forces you to listen to them and try to          are elderly, have an illness or disability,     ers and sisters. Both my parents are still
understand without any bias what they            traditionally we find it’s our family that      pretty active, and my wife and I have a
are going through. In the beginning, I           rallies around us and offers the support        full household. The proactive focus (not
tried to offer advice, but as time went on,      needed to get back up.                          to mention the joy and blessing) on fam-
I realised that some just needed to talk it                                                      ily is something I constantly juggle and
                                                 The purpose and drive to set up Crescent
out – some happy, some sad issues.                                                               try to keep with all that is going on in my
                                                 Wealth is to address this issue. Offering a
It wasn’t until later in my business life that   retirement fund that aligns with the Islamic    work and academic life.
I realised what an asset it was. Having the      investment principles is fundamental to         But of course, this is my greatest
ability to consciously stop speaking (and        increase awareness within the Muslim            challenge, joy and achievement. ■
for anyone that knows me, I do love a            communities. We want to educate our

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