CHICK-fil-A 2018 CORPORATE PARTNERSHIP REVIEW - Chick-fil-A Denver
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CHICK-fil-A 2018 CORPORATE PARTNERSHIP REVIEW
ATTENDANCE
TEAM SUCCESS v SEASON ATTENDANCE UP 2.1% v SECOND BEST RECORD IN FRANCHISE HISTORY (2009, 92-70) v FIRST TIME IN ROCKIES HISTORY TO MAKE BACK-TO-BACK POSTSEASON APPEARANCES v HOSTED FIRST POSTSEASON GAME SINCE 2009 v NLDS HOME GAME WAS A SELL OUT WITH 49,658 IN ATTENDANCE v 3 PLAYERS AND MANAGER SELECTED TO 2018 ALL-STAR GAME
DEMOGRAPHICS Source: Scarborough Research: Denver, CO 2018 Release 1
LOGO RIGHTS LOGO RIGHTS Chick-fil-A had the right to use of the Official Colorado Rockies Baseball Club name and logo for marketing and promotional opportunities.
SIGNAGE OUTFIELD WALL SIGNAGE Chick-fil-A received (1) one in-stadium sign in the centerfield bullpen during all regular season home games.
TV DATA BRAND EXPOSURES DURATION 100% MEDIA EQUIVALENCY ($) QI MEDIA VALUE ($) QI SCORE Chick-fil-A 7,959 06:03:56 5,569,275 907,193 16.21
HOW TO INTERPRET OUR TV DATA
EXPOSURES DURATION 100% MEDIA EQUIVALENCY QI MEDIA VALUE
Total number of times each Total time brand appears on Gross media value of brand Adjusted value of brand exposure
brand appears during broadcast screen, measured in seconds exposure during broadcast during broadcast (see QI definition)
100% MEDIA
PROPERTY EXPOSURES DURATION QI MEDIA VALUE QI SCORE
EQUIVALENCY
Apparel Player Glove 122 558 $109,452 $23,504 21.47
TVGI Logo 98 451 $88,464 $16,707 18.89
GRAND TOTAL 220 1,009 $197,915 $40,211
Property QI SCORE
Property represents the source Quality score for each brand exposure
location where the brand during broadcast, based on four factors:
Copyright © 2018 The Nielsen Company. Confidential and proprietary.
exposure was recorded
1. SIZE OF THE LOGO 2. LOCATION OF THE LOGO 3. DURATION OF EXPOSURE 4. MULTIPLE BRAND HITS
QI methodology provides QI methodology provides a QI methodology provides a QI methodology provides a
a higher valuation weighting higher valuation weighting for higher valuation weighting for higher valuation weighting for
for brand exposures that appear brand exposures that occur in brands that appear on screen brand exposures where
larger on screen and have a greater the middle 50% of the screen for longer periods of time. multiple brand hits occur.
level of impact on the viewer. where the broadcast is
focused.
11PLAYGROUND NAMING RIGHTS PLAYGROUND Chick-fil-A had the official naming rights to the playground on the concourse in left field. Naming rights included signage on the playground equipment, at the entrances and fencing as well as mentions in all collateral promoting the playground.
YOUTH PARADES YOUTH PARADES Chick-fil-A was the presenting sponsor of the Youth Parades that took place pre-game on seven (7) total dates. For each parade activation, Chick-fil-A brought the Chick-fil-A Shuttle, the Cows, and Free Kids Meal coupons for all youth parade participants.
KIDS RUN THE BASES KIDS RUN THE BASES On two particular dates in 2018, the Rockies gave kids the opportunity to run the bases after the game. Chick-fil-A was the presenting sponsor and had the Cows on the field to guide kids around the bases. Representatives from Chick-fil-A handed out Free Kids Meal coupons after the kids were done running. Chick-fil-A received exposure on the LEDs and Video Board during the events.
KIDS RUN THE BASES
FAITH DAY
FAITH DAY
Chick-fil-A was the presenting sponsor of “Faith Day at Coors Field” on Sunday July 29,2018. This sponsorship
included the following:
• Chick-fil-A to have the opportunity to distribute Be Our Guest cards to all fans entering the game.
• The Chick-fil-A Cows to be integrated into the pregame and postgame festivities at Coors Field.
• Use of (3) Colorado Rockies promotional kiosks on the main concourse.
• Opportunity for Chick-fil-A to run commercials on the video board following the conclusion of the game and
before the start of the concert.
• One representative selected to throw out the ceremonial first pitch prior to the beginning of the game.
• Use of a party suite; included food and drink for up to 100 guests.
• LED digital signage exposure on the first base, third base, and centerfield digital fascia during and after the
game.FAITH DAY
FAITH DAY
HOSPITALITY HOSPITALITY Chick-fil-A received the use of a party suite for four (4) Colorado Rockies regular season home games. Suites included ballpark fare, beverages and game tickets for up to sixty (60) guests and four (4) parking passes. Chick-fil-A also received the opportunity to be part of the monthly ticket discount program. Each month, Chick-fil-A received a flyer with select dates that employees can choose from to purchase discounted tickets to Rockies home games.
2019 OPPORTUNITIES Promotional Days Similar to 2017, Chick-fil-A can sponsor a giveaway item at the gates. High School Baseball Sponsorship of the High School Baseball games at Coors Field. Games take place in March. Additional Signage Opportunity to supplement the current sponsorship with homeplate rotational for messaging. Chick-fil-A at Coors Field Concession partnership opportunity. Kid’s Clinic Partner with the Rockies and Youth Clinics.
T H E C O L O R A D O R O C K I E S T H A N K YO U F O R YO U R PA R T N E R S H I P I N 2 0 1 8 !
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