Corporate Social Responsibility and Sustainability Report 2018-2019
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Corporate
Social Responsibility and
Sustainability Report
2018-2019
Corporate
Social Responsibility and
Sustainability Report
2018-2019
CONTENTS Corporate
Social
Responsibility
real Madrid C. F
and Sustainability
Report
04 2018-2019
Corporate SOCIAL
Responsibility at
Real Madrid
14
2018-2019
Financial year
obligations
Fulfilment 18
1. REAL MADRID C. F
1.1 Institutional profile
Real Madrid Football Club is a sporting entity
whose objective and purpose are primarily
that of dedicating its activity and assets to the
promotion of football in all its different categories
and age groups and, generally, the practice of
all the sports specified by its governing bodies.
Likewise, as a complementary activity, it may
promote the development of the physical, moral
and intellectual culture of its affiliates by facilitating
social relations and a spirit of unity amongst them.
Real Madrid Football Club, which was founded
in March 1902 and whose first foundation
charter is dated 18 April of the same year,
has full legal capacity in accordance with the
legislation currently in effect and is registered
with the Spanish Football Federation, as well as
with those federations required for the different The 13 European Cups won by Real Madrid C.F.
sports in which the club competes throughout in the Bernabéu Tour.
any given season.
1.1.3 Values
1.1.1 Mission WILL TO WIN the support of their fans with a sporting endeavour the sporting development of its youth players,
Real Madrid’s main objective is to strive, to the best based on the criteria of quality, discipline and spirit but also their social, ethical and civic education.
To be an open and multicultural club that is both of its abilities, to win all of the competitions it enters of sacrifice. With respect to the management of
appreciated and respected throughout the world while showing its commitment, its belief in hard its activities, the club adheres to the principles of SOCIAL RESPONSIBILITY
both for its sporting successes and for the values work and its loyalty to its supporters at all times. good governance and transparency and strives for Real Madrid is aware of the high social repercussion
it disseminates which, based on the search excellence at all times. of its activities. It therefore dedicates all the
for excellence both on and off the field of play, SPORTSMANSHIP resources within its power to complying with the very
contribute towards fulfilling the expectations of Real Madrid is a worthy and fair opponent on TEAM PHILOSOPHY highest standards of good corporate governance
its members and followers. the field of play, upon which it competes with All those who form part of Real Madrid, be they and the promotion of the best sporting values,
goodwill and respect towards all rival teams sportspeople or other professionals, make a to strengthening its relations with its members,
and their respective supporters. Away from the commitment to working as part of a team and former players, fan clubs and supporters, and to
1.1.2 Vision field of play it is Real Madrid’s overriding desire to give the best they have to offer for the good the development and implementation of solidarity
to maintain relations with other clubs based on of the whole without putting their personal or projects in favour of the needy both within Spain
A leading football and basketball club which, by fraternity and solidarity and to collaborate with professional aspirations first. and beyond its borders.
way of its sporting triumphs, fulfils the hopes them and with the Spanish and international
and expectations of all of its followers in Spain sports authorities on an on-going basis. TRAINING ECONOMIC RESPONSIBILITY
and abroad, sustains its significant historical Real Madrid constantly devotes a great deal of Real Madrid is aware that it manages tangible
legacy, manages its assets rigorously and EXCELLENCE AND QUALITY effort to discovering and instilling new sporting and intangible assets of exceptional value and
transparently to the benefit of its members and Real Madrid aspires to have on its teams the best values. This involves channelling the necessary importance, and it is for this reason that it pledges
acts in accordance with social responsibility and Spanish and international players, instilling in them attention and resources into the youth teams of to administer them responsibly, transparently,
good corporate governance criteria. their commitment to the club’s values, and to honour all its sporting disciplines and nurturing not only efficiently and honestly in benefit of its members.
4 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 REAL MADRID C.F. 5
1.1.4 Real Madrid Foundation
The Real Madrid Foundation is the organization
through which we channel our social actions in
the context of Real Madrid’s corporate social
responsibility. It runs social-sport projects in
the areas of education, social integration and
cooperation on five continents. Every year, Real
Madrid makes a donation to the Foundation, to
enable it to carry out its activities and develop
its projects throughout the world.
The Foundation’s primary purpose is to foster
the positive values of team sports both in Spain
and abroad, and to promote it as a vehicle for
delivering social initiatives to help the all-round
development of the people taking part in them,
as well as to strengthen social integration to
help lift people out of social exclusion. The Children from the social sports school in Japan
Real Madrid Foundation likewise promotes visit the Cambodian social sports school.
and publicizes a wide range of socio-cultural
aspects associated with sport that contribute
to society’s wellbeing and a sustainable future
in all the communities in which it carries out
projects in collaboration with local entities. The Foundation’s programmes of activities are for Education and Sport, and they are also offers, both here in Spain and overseas, higher
spread across six broad areas of action, such published in the Foundation’s Annual Report. education courses designed to provide students
In addition to the donation it receives from as the education in values through the practice with specialist sports management training of the
Real Madrid C.F., the Real Madrid Foundation of sport; promoting weekly sports exercise as highest quality, not only with respect to sporting
also receives generous support, in the form a vehicle for personal improvement and social 1.1.5 Real Madrid Graduate School facilities and equipment, but also to the training
of patronage and sponsorships, from notable inclusion; working on projects combining the and practice of the sport or the conversion thereof
Spanish and international companies and, meeting of basic needs with values-based sports Following a period of in-depth internal reflection into a spectator event, and including every aspect
above all, from the individual contributions of practice; international cooperation, team-sports regarding the way in which the world of sports related with communication, health and leisure,
thousands of Real Madrid supporters who, in related institutional and cultural activities and the was developing, the club decided to extend its and all with official university qualifications.
this way, wish to express and strengthen their management of the Historical Heritage Centre. experience and knowledge to the higher education This makes Real Madrid the first club of its kind
ties with the club and guarantee a sustainable sector, and with this purpose in mind, in 2006 anywhere in the world to be involved in the creation
future in all the communities in which it The Foundation is audited annually and presents Real Madrid Football Club reached an agreement of a graduate school for transmitting the legacy
carries out projects in collaboration with local the results of the audit to its Board and to the with the European University of Madrid to set up of knowledge accumulated over its 117 years of
entities. Foundation’s Supervisory Board of the Ministry the Real Madrid Graduate School. The School history to future generations of sports managers.
6 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 REAL MADRID C.F. 7
1.2 Sustainability at club we have inherited from them. For Real 1.3 Real Madrid Corporate Governance of key decisions such as appointments,
Real Madrid Madrid, sustainability implies accepting this and Transparency Policy remunerations, purchases and investments.
inheritance, along with a pledge to manage
Founded in 1902, Real Madrid Football Club is As far as all critical processes are concerned, the
it well for the future generations of Real 1.3.1 Corporate structure
an institution with over one hundred years of procedures to be followed have been defined in such
Madrid members and supporters, to ensure
history. Its corporate purpose and the unerring Real Madrid Football Club is a nonprofit private a way that their implementation is fully verifiable,
that our present results do not jeopardise,
will of its membership endow it with a permanent sports entity formed by its members in order to traceable and auditable. The application of good
but rather assure future ones, and that the
and perpetual character. It is for this reason that promote and practice the sports established in corporate governance principles ensures that key
management of every one of our resources we
sustainability with respect to all of its decision- its Articles of Association. decisions are endorsed and are firstly subjected to
are undertaking today does not put at risk the
taking processes is considered with a view to the the scrutiny of the director of the corresponding
enjoyment of them that the future generations
long-term future. This sustainability manifests area, secondly to the validation of the operational
who follow us have the right to. 1.3.2 Administration of the club
itself in the strict compliance with the principles management structure that acts across the entire
of good governance and transparency, in a The management and representation of the entity organisation (Human Resources, Legal Services,
Based on widely accepted definitions of the
responsible economic management process that corresponds to the General Assembly, the President Procurement, Expenditure Control, etc.), and thirdly
term, Real Madrid considers sustainability to
enables the indefinite continuity of its activities, and the Board of Directors. These three bodies are to the approval of committees formed by senior
be the management of the impacts its business
in minimizing the environmental impact thereof democratically elected by the members, whose club executives and members of the Board of
generates on the groups with whom it frequently
and in maximizing the contribution made by wishes are represented in the way that the club is Directors. An Executive Committee, a Procurement
interacts. This impact management aims to
the club to society in economic terms and as administered. The principles of accountability and Committee and a Financial Committee have been
achieve sustainable relationships based on
regards employment, sports development and transparency are systematically applied in all the set up, who meet periodically to make decisions
mutual benefit and continually striving to generate
community activities. areas of the club in accordance with the standards regarding appointments, transfers, terminations,
synergies and balance founded on respect for
of good governance. staff salaries, purchases of goods and services,
the legitimate interests of all parties. With this
Real Madrid today, is the accumulated investments and budget tracking and measures
in mind, Real Madrid has defined all the groups
legacy of previous generations of members, Good corporate governance manifests itself in the to minimise risks. Likewise, the Board of Directors
it considers as its stakeholders and with whom
players, coaches, staff and followers who administration of the club through crosscutting receives regular reports from the Procurement
it undertakes to seek long-term commitments,
have bequeathed to us this world-class policies and procedures that ensure the control Committee and the Economic Committee, draws
which will be explained later on in this report.
up the action plans and implements the operating
decisions in order to meet the established
Fans at the Santiago Bernabéu stadium. objectives. It also supervises and heads up the
administration and management of the club in the
broadest sense of the word. Finally, the correct
implementation of all the processes is supervised
by the Internal Control and Auditing Board. All
these steps ensure that the correct decisions are
taken, that these concur with the strategy and do
not exceed the approved budget.
Mandatory and auditable procedures exist with
the same objective as regards the approval of
invoices received, the settlement of expenses
and attentions to protocol so as to prevent
abuses from occurring in sensitive areas.
This exhaustive operational control is not limited
to expenditure. The follow-up of the collection
of invoices issued is also systematised in order
to keep arrears and non-payments under strict
control in all of the club’s revenue areas, with this
being initially supervised by administration and,
ultimately, by the Economic Committee.
8 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 REAL MADRID C.F. 9
1.3.6 Election of the President and Board of Directors
The Board of Directors is the body directly
responsible for the administration, governance,
management and representation of the club. The
Board of Directors oversees the actions of the
club’s executive managers and in turn reports
its findings to the General Assembly, thereby
ensuring the principles of good corporate
governance are applied to the management of
Real Madrid at all times.
The President and the Board of Directors
are democratically voted in as a result of
the corresponding elections for which those
members who are in compliance with that
established in the articles of association put
themselves forward as candidates.
Elections to choose a new President and Board
of Directors are called under the following
circumstances:
Florentino Pérez during the a. Due to the term of office of the former President
Real Madrid General Assembly.
and Board of Directors having expired.
b. Upon the decision of the President or of the
Board of Directors.
c. When so agreed by the General Assembly due
1.3.3 The Club's Transparency Policy 1.3.4 Members’ rights The General Assembly examines and, where to the resignation or disqualification of the
appropriate, approves the Annual Report, Board of Directors, or whenever the number
Real Madrid fully assumes its obligations of All members have the right to enjoy the club’s Balance Sheet and Profit and Loss Account of Board members falls below a total of five
accountability, publication of relevant data activities in accordance with the rules established of each financial year, as well as the following due to resignations, abandonments, deaths
and disclosure of its corporate activities. In for doing so, and to choose not only the bodies year’s budget. or physical disabilities.
this regard, over recent years, it has gradually that represent and govern the club, but also the
introduced an integrated Transparency most senior bodies which monitor and control The General Assembly is the top institutional d. Due to a vote of no confidence approved in
Policy, culminating in the website http:// the corporate governance of Real Madrid in a body which systematically applies the principle of accordance with that stipulated in the articles
www.realmadrid.com/sobre-el-real-madrid democratic manner. accountability and guarantees good governance of association - bodies, and with the control
el/club/transparencia. The website publishes for how Real Madrid is managed. procedures implemented by the General
considerable institutional, financial, organisational Assembly to ensure the good governance
and contract related data as required under 1.3.5 General Assembly Other exclusive powers of the General Assembly practices of the club.
Spanish and international regulations, such include the amendment of articles of association, The Board of Directors remains in office for a
as the Law 19/2013 on Transparency, public The General Assembly is the most senior of the taking the most important economic decisions, period of four years as of its announcement,
information and good governance, and the club’s governance bodies and its duties include passing a motion of no confidence in the President and its members can put themselves forward for
Transparency International INFUT indicators. the approval and ratification or the censure of or in the Board of Directors, and the calling of re-election, either as a single unit or separately
The transparency policy forms part of a broader the President and of the Board of Directors. a referendum among the members in order to as parts of other candidacies. The Board of
range of corporate responsibility obligations decide upon matters of extreme importance. All Directors is endowed with the widest range of
and good governance. It is accompanied by the The General Assembly consists of all the the foregoing endows the General Assembly with powers with which to govern, administrate and
Code of Ethics and monitoring programmes to members who are eligible to vote in accordance an extremely wide range of powers, all of which represent the entity as the maximum body for
ensure compliance, as well as quality assurance with the system of democratic representation go towards guaranteeing the sound corporate expressing the will of its members, with the only
systems and stakeholder participation. established in the club’s bylaws. governance of the club. limit upon these being those matters that can
only be decided upon by the General Assembly.
10 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 REAL MADRID C.F. 11
1.3.7 Control systems current situation regarding the prevention of the club has obtained accreditation from the departments, invested with responsibility for
risk arising from the organisations’ liabilities. Spanish standards agency AENOR, certifying detecting and blocking unauthorised actions
As mentioned above, Real Madrid is a The Organisation and Management Model full compliance with all requirements of the and for development of specific regulations
transparent institution that is committed to the describes the club’s existing control protocols, Criminal Compliance Management System relating to technological risks.
principles of good corporate governance and, the delegation of authority, the sanctions in accordance with the UNE 19601:2017
above all, with the principle of accountability system and the supervisory bodies. This way, it standard. This makes Real Madrid one of the Another key aspect in relation to the Systems of
being systematically applied at all levels of club is made clear to the entire organisation, the way first membership organisations in Spain to Control is the introduction of the Transparency
management. The control activity is the result of in which decisions are made and powers and obtain it, and it is confirmation of its ongoing Policy, which aims to go beyond the legal
the workings of the club coming under constant responsibilities are assigned in accordance with pledge to stay at the forefront in adopting requirements established by the Law 19/2013
scrutiny by its internal executive bodies, by all internal approval procedures, the way in which the best practices of good governance and on transparency, by publishing all the data and
of its members, by the authorities, and even by the correct application of these procedures transparency. It has become a forerunner in the indicators required by the INFUT International
public opinion via the communication media. will be supervised and monitored, and lastly, introduction of criminal risk management in the Transparency Index, on which Real Madrid has
The internal executive body is the Internal the sanctions system to be applied to respond sports industry. obtained a rating of 95.8 out of 100 in the last
Control and Auditing Board, reporting to the to any unlawful behaviour or failure to comply audit conducted. This enables and activates
President and the Board of Directors. It defines with the regulations established by the club. One crucial area in the crime prevention an on-going corporate control based on the
and audits the control procedures and systems The Organisation and Management Model model, is that of cybersecurity. Last season, permanent and updated publication of the
that are required to ensure a maximum degree describes the club’s existing control systems, a Cybersecurity Committee was set up, club’s relevant information, increasing its own
of institutional diligence. The membership and defines the functions of the bodies involved comprising representatives from the legal, level of demands and promoting the excellence
exercises control via the Delegate Members’ in matters of internal control. Delegate Members technology, human resources and control of its control systems.
Meeting and the Board of Directors. The Assembly, Board of Directors, Membership
sports authorities (national and international Disciplinary Commission, Ethics Committee,
federations, national leagues and the (Spanish) Executive Committee, Financial Committee,
National Sports Council) also permanently Procurement Committee and Internal Control The Santiago Bernabéu stadium.
supervise the club’s activities, which are also and Auditing Board.
under the constant scrutiny of the different
communication media, further proof of the club’s The club has likewise established an SGRP
transparency with respect to the management policy, the purpose of which is to lay down the
of all its activities. procedures for identifying and managing risks
to prevent crimes being committed that could
As a whole, the control systems implemented affect the club. An executive summary of the
by Real Madrid ensure that the way in which it policy is published on the Transparency portal
is run is permanently adapted to the principles in the Compliance and Good Governance
of good governance and transparency to which section.
the club unreservedly adheres. The control,
the degree of consultation with respect to The Board of Directors as the body responsible
decision taking and the policy of accountability for establishing the control policy, has appointed
are rigorously applied to prevent the taking of a person responsible for enforcing compliance
arbitrary decisions and ensure that nobody can with the regulations, a compliance officer. This
take decisions that compromise the good name person will have ultimate responsibility in the
and administration of the Club. organisation for oversight and control to prevent
unlawful behaviour and to ensure compliance
The Real Madrid Organisation and Management with the regulations.
Model for crime prevention has been in force
since the 2013-14 season, which the club In a further step towards monitoring compliance
named the Criminal Risk Management System with the regulations, and as a clear sign of
(Sistema de Gestión de Riesgos Penales Real Madrid’s commitment to ensuring the
- SGRP). This document resulted from the crime prevention model is properly installed,
12 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 REAL MADRID C.F. 13
2. CORPORATE SOCIAL
RESPONSIBILITY AT REAL MADRID
2.1 Stakeholders served 2.1.5 Other clubs
by Real Madrid
Real Madrid’s sporting activity inevitably entails
participation in local, national and international
2.1.1 Members competitions. The other clubs we compete
with are another of our priority interest groups
The Members of Real Madrid Football Club are with whom we aim to establish and fulfil firm
individuals who, upon meeting the regulations commitments.
approved by the General Assembly, join the
entity and are bestowed with the rights and
obligations contained in the statutes. The 2.1.6 Clients
members are the owners of the club and, as
such, its most important stakeholders. Our activity requires economic income that
originates from our clients. Our clients are both
companies and individuals. These companies
2.1.2 Players and referees include television channels, sponsors, licensees,
and lessees that rent boxes and facilities for all
Real Madrid’s corporate purpose is to promote kinds of events. The club’s individual clients
sport. Therefore, all the players and referees are those that purchase a ticket for any of the New Member Services Office in
are a group of great importance to the club. sporting events that we organise, a ticket to Real Madrid City.
visit our facilities and exhibitions or buy the
products with our brand.
2.1.3 Employees
Real Madrid not only depends on its players in 2.1.7 Fans Procurement management and service Real Madrid is also committed to training
order to pursue its business, but also on the contracting are regulated by internal rules, new generations of sports managers that will
rest of the staff who provide their services to The fans are those that support our teams in the control systems and procedures in order contribute to improving their communities’
the club. various competitions in which we participate. to achieve the best possible supply option, health, recreation and economies.
Real Madrid is a club that is open to everyone. optimizing the investment made.
Among the fans, of particular interest for Real Our present and future vocation leads us to work
2.1.4 SPORTING AND PUBLIC ADMINISTRATIONS Madrid are the Fan Clubs and other followers with youngsters and commit ourselves to their
who have a direct relationship with the club 2.1.9 Society future. We are therefore careful that our impact
Our sporting activity entails a continuous through the Madridistas Loyalty Programme. on the environment does not compromise its
relationship with sporting administrations: We also feel a great responsibility that we enjoyment by future generations.
national and international federations, the look to articulate in the form of commitments
professional leagues in which we participate 2.1.8 Suppliers made with society at large. Real Madrid is
and the National Sports Council. Our economic the institution it is because of the community 2.1.10 The media
activity also entails a continuous relationship Suppliers are also a group of strategic interest it belongs to, which offers it considerable
with Public Administrations at all levels: in our value chain, as essential partners in support. In response, Real Madrid commits The club is aware of the interest it attracts from
National (Inland Revenue, Social Security), order to offer goods and services that comply itself to helping the needy and assisting society and public opinion. The club is aware
regional (Region of Madrid) and municipal with set parameters and assist in achieving the community projects in which its values and that social media fulfills an essential role and is
(Madrid City Council). club’s overall objectives. sporting experience may be useful. committed to it as a relevant stakeholder.
14 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 CORPORATE SOCIAL RESPONSIBILITY AT REAL MADRID 15
2.2 Real Madrid’s commitments 2.2.4 SPORTING AND PUBLIC ADMINISTRATIONS
to its stakeholders
Real Madrid promises sporting administrations
2.2.1 Members that it will adhere strictly to the principles of
fair play, institutional cooperation, respect
Real Madrid promises its members that it will for authority and participation in all sports
maintain and foster the club’s values, fulfil organisation authorities. With regards
the strictest standards of good corporate to public administrations, Real Madrid’s
governance and transparency, encourage commitment is to fulfil its fiscal, social, good
members’ participation through the means corporate governance and transparency and
established in the statutes and, above all, strive environmental obligations, working closely
constantly for sporting achievements. The club with authorities on community projects and
commits to maintaining healthy finances with especially with respect to order and security at
on-going supervision in a transparent process the sporting events we organise.
of auditory systems and controls under the
general principle of continuous and systematic
accountability. 2.2.5 Other clubs companies Real Madrid has agreements with. Furthermore, purchasing from local suppliers
The club also commits to maintaining a close is encouraged as far as it is possible, fostering
As a sports competitor, Real Madrid upholds relationship with the Real Madrid fun clubs set the creation of wealth in the surroundings.
2.2.2 Athletes fair play, competitive spirit and respect in all up around the world, in their shared objective
its performances, and participates in common of defending the Real Madrid colours and
Real Madrid promises athletes and referees that initiatives and projects for good causes. supporting the entity. 2.2.9 Society
it will embrace the sporting values of fair play,
respect and competition. The club maintains Real Madrid effects its social commitment
the on-going commitment with its players of all 2.2.6 Clients 2.2.8 Suppliers through the activity undertaken by the Real
levels to develop the academy, foster athletes’ Madrid Foundation, especially in the creation
physical well-being, adhere strictly to their Real Madrid promises its clients that it will Real Madrid C.F. is firmly committed to and management of adapted and inclusive
contracts, maintain competitiveness in order maintain and promote high standards in quality implementing responsible purchasing policies social sports schools, as well as its support
to aspire to the highest sporting achievements, and innovation, promote customer satisfaction requiring suppliers to be bound by the of charity initiatives, dedicated in particular
offer the athletes good facilities, excellent and maintain professional processes of claims applicable standards pertaining to human to children, active and veteran athletes, and
coaching professionals and visibility through management and the assessment on on-going rights, ethics and environmental protection. disadvantaged groups.
media presence. These commitments extend improvement of its services.
to those who have left professional competitive The policy overseeing supplier selection
sport at the club and belong to its Veterans and the assigning of orders and contracts is 2.2.10 The media
Association. 2.2.7 Fans based on the principles of professional ethics,
advertising and competition and is carried out Real Madrid responsibly undertakes a
Real Madrid promises all sports fans that it in a transparent, fair and responsible manner relationship of collaboration based on
2.2.3 Employees adheres fully to the principles of competition under the supervision of the Procurement professionalism and reporting transparency
based on fair play, always making the best Committee. Collaborative relationships are with the social Media, not withstanding
Real Madrid aspires to be an excellent place effort to promote sporting values, information established with suppliers, avoiding payment its compliance with data and information
to work, offering its workers permanent paid transparency, respect and maximum safety in conditions that put their solvency at risk. protection regulations and the recognition
employment at market conditions, adherence the events it organises. Real Madrid maintains Communication channels are set up that favour of the important work carried out by media
to the strictest principles of equality and a closer relationship with those fans signed transparent commercial relations and the organisations.
the promotion of diversity, opportunities to up to the Madridista programme, offering understanding of mutual needs. The purpose
reconcile their professional and personal lives, them first-hand information, advantages in of this procurement policy is to comply with
training opportunities and emphasis on work purchasing the club’s products and services the club’s objectives, in accordance with
health and safety. as well as various promotions with recreation established rules and procedures.
16 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 CORPORATE SOCIAL RESPONSIBILITY AT REAL MADRID 173. FULFILMENT OF COMMITMENTS
IN 2018/2019
3.1 Members 3.1.1. Institutional Acts with members
The membership of Real Madrid is made Ordinary and Extraordinary General
up of a total of 93,176 members, of which Assembly of Delegate Members:
65,144 are adults, 19,410 are junior members
and 8,622 are persons aged more than 65 or The Ordinary and Extraordinary General Awarding of insignias 2018. The club’s vice-president
Eduardo Fernández de Blas and his father, Eduardo
with more than 50 years of membership. Of Assemblies were held on 23 September 2018 Fernández García receive the gold insignia at the
these members 73,340 are men and 19,836 and included approval of the following: hands of Florentino Pérez and Paco Gento.
are women.
• The Budget, Annual Report, Balance Sheet and
The number of football season ticket holders Profit and Loss Accounts of Real Madrid C.F., Temporary assignment of season 3.1.2. Activities relating to corporate
is 61,590, all of whom are members, and the as well as the Annual Consolidated Accounts passes to the Club governance and transparency
number of basketball season ticket holders is with companies in which the club has a holding,
7,333, of whom 3,831 are members, 1,864 are all the above corresponding to Year 2017/18. The Real Madrid Board introduced a system Real Madrid is firmly committed to the highest
Madridista card holders and 1,638 are from in which members are entitled to apply for and most demanding standards of good
• Consolidated budget of Revenue and
the general public. temporary assignment of season passes to corporate governance and transparency.
Expenses and the Activities Report for the
the club for one season, thereby not having to
Year 2018/19.
The delegate members are those that make pay for the pass during said period and only The Board of Directors is the highest supervisory
up the General Assembly, which is the • Taxable base of membership fees for the the membership fee. authority with regard to these policies and is
supreme governing body of the club. This 2019/2020 season. directly responsible for the administration,
currently comprises 2,073 members, among Members with season passes are allowed to governance, management and representation
them the Board of Directors, honorary make their season passes fully available to of the club. The Board of Directors held eight
members and the first hundred members of Extraordinary General Assembly the club for duly justified reasons: meetings during the 2018/19 season.
the club. of Delegate Members:
• Financial reasons. Within the framework of the corporate
The Membership Disciplinary Commission is Proposal for authorisation of the Board of Directors • Health reasons. governance and to allow the Board of Directors
elected by the General Assembly of Members, to borrow for the financing of the remodelling to carry out its functions, the Club has
• Change of residence for work reasons.
in response to proposals by the Board and works of the Santiago Bernabéu stadium. formed Executive, Procurement and Financial
• Change of residence for study reasons.
is in charge of studying and qualifying Committees on which members of the board
any acts committed by club members or and club executives sit.
attitudes adopted by them that are reported Awarding of insignias In the 2018/19 season, 2,031 members made
and referred to it for consideration. The use of the system. The Executive Committee holds several
Commission meets once a week to study and On 3 November 2018, a ceremony was held monthly meetings, depending on the matters
decide on matters inherent to its functions. to award insignias to club members of 25, 50 Financing of membership fees to be discussed, and its chief role is to make
During the 2018/19 season, 251 disciplinary and 60 years. A total of 4,593 insignias were and season passes decisions concerning the implementation of
proceedings were initiated and a total of awarded, of which 116 were gold and diamond, the policies defined by the Board of Directors.
1.428 cases ratified. The Real Madrid C.F. 1,159 gold and 3,318 silver. Thanks to an agreement with Caixabank -
Membership Disciplinary Regulation, which Consumer Finance, our season ticket holders The Financial Committee held six meetings
came into force on 7 December 2017, is The club president, Florentino Pérez, presided can request financing over 3, 6 or 10 months, over the season. Its purpose is to monitor
available to members in the Members Area - over the event, together with the Honorary interest-free. progress over the financial year, introduce
Membership Disciplinary Commission - New President, Francisco Gento and representatives corrective measures, review partial closures of
Membership Disciplinary Regulation on the of the Board of Directors, all accompanied by In the 2018/19 season, 6,691 members accounts and update year-on-year forecasts
club’s website www.realmadrid.com the club’s living legends. financed their fees. of compliance with the club’s annual budget.
18 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 FULFILMENT OF COMMITMENTS IN 2018/2019 19The Procurement Committee, which held six in the UNE 19601:2017 standard, and through
meetings this season, is responsible for the performance of specific audits regarding
supervising, and if necessary, approving the the training and awareness of club employees
purchase of high-value goods and services on this matter.
or of any that, due to their characteristics,
are considered to require review at an With respect to institutional cybersecurity,
organisational level. in the 2018/19 season, the Cybersecurity
Committee held regular meetings and a
The oversight function is underpinned by the high level of activity in threat surveillance,
work of the Internal Audit department, which has monitoring of computer security incidents and Awarding of insignias 2018.
produced a Procedures Manual which currently neutralizing attacks, following the guidelines
has 54 internal procedures defining how the of the club’s Corporate Security Governance
club should operate in regard to its key internal Plan. Its lines of action included the acquisition
processes. Compliance with these procedures and commissioning of new computer security Delegate Members Meeting at the proposal to scrutiny and final approval by the General
is ensured by the supervision carried out by tools, the replacement of software and of the Board. It also includes its subsequent Assembly Meeting.
Internal Auditing, which every season draws information processing procedures with follow-up, the detection of any deviation
up an audit plan contemplating the work to be more secure ones, information and internal from the budget and its correction, which the This 2018/19 season we have continued with
performed during the season. The following communication campaigns aimed at users of management team concerned undertakes to the training and awareness-raising in matters
processes were audited specifically during our computer systems and employee training do under the supervision of the Executive and of good governance and transparency among
the 2018/19 season: Purchases, Settlement of and awareness programmes to ensure strict Financial Committees. all our staff. New legislation has continued to
items, Taxes, Sportswear Warehouses, Travel compliance with the security protocols that increase standards of compliance, particularly
and Expenses Settlements. guarantee the integrity of the information and As in previous years, the budgeting cycle in regard to personal data protection, where
the protection of our computer systems. These was once again strictly adhered to during the the club has made a huge effort to adapt to
Similarly, during the 2018/19 season, the training programmes were accompanied by 2018/19 season. The degree of compliance the new European regulation, and to internal
complete review of the Procedure Manual internal audit, control and surveillance actions with the budget, with the logical influence of communication about the issue, building
begun in 2017/18 was continued, in order to to prevent and block internal vulnerabilities, the sporting successes achieved this season, awareness among our staff to ensure strict
determine whether the existing procedures are and to enable the early warning of computer has been very satisfactory, achieving a healthy compliance.
adequate or require changes and whether any risks based on the continuous monitoring of profit. The club's economic objective is to
new procedures need to be added to control the use of our systems. maintain the financial balance and solvency of The training programmes on integrity, good
processes that require such control. the club in the long term, in order to address all practice and the prevention of fraud in sports
Regarding the protection of the data of third the obligations deriving from the development competition have been ongoing, in partnership
In addition to the foregoing, Internal Auditing parties safeguarded by the club, the Data and achievement of its sporting objectives, in with the Spanish Football Federation and
carried out other tasks in this season, such as Protection Office this past season continued all cases in strict adherence to the applicable the Professional Football League, as have
producing reports required by different club with its responsibility to ensure compliance standards. All the above is confirmed by the the internal communication and awareness
divisions, controlling late payments and taking with the new data protection regulations, annual accounts of the club, which show building campaigns among the various staff
the relevant actions, proposing new information carrying out the monitoring, maintenance and significant growth in turnover and high departments and players at the club. New
systems to facilitate the management of the continuous improvement tasks of the new efficiency, profitability and solvency. These campaigns this season have included five
different processes, as well as special reports data protection regulations (European Data positive financial results form the basis of Real launches to support the fight against bullying,
related to internal organisation, the code of Protection Regulation). Madrid’s long-term sustainability . hate crimes, doping, sports betting and the
ethics, etc. The Auditing department also protection of personal data.
actively collaborated with the Compliance Compliance with standards of good The annual accounts of the club for the
Department in the continuous monitoring and governance is also evident in all stages of the 2018/19 season were audited externally by the With respect to continuous compliance with the
supervision of the Crime Prevention Model budget cycle, from its preparation based on firm E&Y and its report, with no qualifications, Transparency Act, during the season the club
(Criminal Risk Management System), through guidelines laid down by the Board of Directors is attached to the club’s Financial Statements continued to permanently review and update its
participation in the internal and external audits and with all the management teams involved for the year. Once approved by the Board, the transparency website to enable accountability
of the SGRP, in order to maintain certification in its drafting, through to its approval by the annual accounts of the club are subjected in the most sensitive areas of public scrutiny,
20 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 FULFILMENT OF COMMITMENTS IN 2018/2019 21who were able to deal with their membership it is included in their usual tariff. You can also
matters in a convenient way. To date, the office communicate with the club from anywhere in
has been visited more than 2,361,111 times the world, dialing 0034 91 344 54 45, without
since it was launched in March 2011. any restriction on the part of any telephone
company. The 902 21 2002 member hotline is
The Online Office currently has permanent also still available.
procedures for members to modify their
Facade of Real Madrid City’s
new corporate office building. personal details (address, telephone, e-mail, In the 2018/2019 season, 34,800 calls have
etc.), check their direct debit details and change been answered.
them if they wish, change their PIN code or
access seat assignments, as well as temporary Exclusive e-newsletters for members
as determined by the Transparency Act and The Member Services Office has received procedures, such as those set up to apply for Weekly electronic magazine for Real Madrid
the strictest international standards. The more than 11,000 visits this year and attended funding of annual passes and membership fees members, offering the latest news on the club,
website provides extensive and detailed to more than 10,000 phone calls. Moreover, for the 2018/19 season, and request tickets exclusive videos, ticket sales dates, etc. More
economic and financial information, as well through the official e-mail of the Member for Champions League and Copa del Rey than 80,000 member currently receive the
as data on contracts, remuneration, ethical Services Office, there were more than 13,000 games. Temporary measures also included newsletter by email, amounting to 2,610,900
commitments and values and management requests for information and different issues the changing of the type of season pass or emails sent out overall.
and services, going much further than the resolved. temporarily ceasing payment of club fees.
legal provisions and requirements. This Member notifications
commitment to transparency is endorsed with Likewise, more than 4,000 calls were made Real Madrid City As a supplement to the e-newsletter and
the publication in the Transparency Portal of to member delegates and others in relation to All Real Madrid members and fans can visit taking advantage of new technologies, the
all the International Transparency indicators different events, such as the presentation of the Real Madrid City facilities, upon request. It Members Department also sends notifications
required by the INFUT, for which Real Madrid insignia, signings, etc. was visited by more than 5,000 people in the to members by e-mail, the frequency of which
obtained a high score in the last audit. The 2018/19 season. depends on the information needs of the club
club also came top in the ranking prepared Services for delegate members are provided and its members. During the 2018/19 season,
by Dyntra of all the teams in the Spanish exclusively from the office in Real Madrid City. Player autograph sessions more than 5,000,000 e-mails were sent with
first division and those playing in the UEFA The timetable in this case is from Monday to As in past seasons, at every game played information of great use and interest to
Champions League. Thursday from 10:00 a.m. to 2:00 p.m. and outside of Madrid, player autograph sessions members, making communications between
from 4:00 p.m. to 7:00 p.m., and Fridays from have been organized and local supporter club the club and its members faster, more agile and
10:00 a.m. to 2:00 p.m. members were invited in the cities where the efficient. We therefore wish to encourage all Real
3.1.3. Member services team plays. Madrid members who haven’t already done so,
and information Also, delegates and members of the 100 Club, to send their e-mail address to the club, which
made up of our 100 most senior members, Ticket incident office they can do through a quick and simple step at
Member Services Office receive personalized service and special This service is provided on match days, mainly “https://socios.realmadrid.com”, by registering
The new Member Services Office is located in privileges in appreciation for their loyalty and to assist members who have forgotten or lost their membership number and PIN code using
Real Madrid City and has provided services to service to the club. their season ticket or had it stolen. Once the the option “Change my personal data”.
the club’s members since 4 September 2018. member has been duly identified, the ticket
The entrance is on Avenida de las Fuerzas Online Members Services Office assigned to the season ticket is issued. SMS messages
Armadas, 402. It can be reached by public The Online Member Services Office (https://socios. During the 2016-17 season, the incident office During the 2018/19 season, the club sent SMS
transport on the local train (Valdebebas stop) realmadrid.com) is the website where members assisted 4,685 members. messages to mobiles with the latest club news
or on EMT buses 171 and 174. can make queries and conduct transactions relating to ticket sale dates, assignment of
related to their membership without having to visit Member Hotline 91 344 54 45 seats and other relevant information. A total of
The Member Services Office is open from the club’s offices, at any time and with guarantee Exclusive hotline for members. Accessing it 241,132 SMS messages were sent.
Monday to Friday from 9:00 a.m. to 7:00 p.m. of complete security and confidentiality. requires prior identification with membership
continuously, both at the new offices in Real number and PIN code. The call to this number Hala Madrid Magazine
Madrid City and at the Santiago Bernabéu During the 2018/19 season, the online office may be free of charge since practically all Sent to all members on a quarterly basis,
stadium. recorded more than 431,936 visits by members, operators do not charge the operation because containing the latest club news.
22 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 FULFILMENT OF COMMITMENTS IN 2018/2019 233.2 Players end of the season and thus qualified to play the
promotion phase to Second Division. In the first
Football leg, Castilla was far superior and beat Cartagena
(3-1) but wasn’t able to get through after a very
After making history and lifting three Champions tough return leg.
League trophies in succession, the team started
the new season with the highest expectations in The Under-18 A team was in the running to win the
all competitions. In December, Real Madrid won championship right up until the end, but finished
its third Club World Cup in a row, the seventh runner-up in Group V of the category’s Division of
in the history of the club, after first beating the Honour. In the Copa del Rey the team fell just sort
Japanese club Kashima Antlers in the semifinals of reaching its seventh consecutive final.
and Al Ain, from the United Arab Emirates, in the
final. In the UEFA Youth League, the team was hoping
to play in its fourth Final Four in six season,
In the League, Real Madrid, the club with the most but just missed out after fighting to the end
championships in the history of the competition, away from home in the quarterfinals against
finished the season in third place. During the Hoffenheim. The team also qualified for the
season it became the first team in the history of Copa de Campeones, but was knocked out in
the competition to reach 4,500 points, it won its the quarterfinal penalty shootout against Sevilla.
600th away game at the Wanda Metropolitano
and reached more than 6,100 goals. The Under-18 B and Under-18 C teams
were champions in their respective Spanish The Under-12 A team won the League and the
Madrid Tournament of Champions.
In the Champions League, Real Madrid finished competitions, as was the Under-16 A team,
first in Group G and fell in the round of 16 against which also won the Tournament of Champions
one of the revelation teams of the current edition in its category after beating Under-16 B team in
of the tournament, Ajax Amsterdam. In the Copa the final. During this season, 85 different players have In addition to all the above, a multi-disciplinary
del Rey, the team easily progressed through the been added to the different lower categories of service offers weekly physiotherapy sessions
first three rounds and was one step away from The Under-14 A and Under-12 A teams were also the club, of which 11 correspond to the Under-8 and works together with the Psychology and
the final after losing in the semifinal to Barcelona. champions of their leagues, and they completed team. Nutrition departments and the physical re-
their great seasons, winning the Tournament of adaptation and physical therapy teams to
Finally, as current champions of Europe, the team Champions of their respective Madrid categories. Through its policy of cooperation with other ensure the players are fully fit and remain in
played the European Super Cup which marked In the case of Under-12 A team, to win the clubs, Real Madrid continues to promote the peak condition.
the official start of the season, but lost to Atlético aforementioned Tournament of Champions, it development of sport. The club has now signed
in the final that took place in Tallinn (Estonia). had to beat the Under-12 B in the semifinals, cooperation agreements with 29 other clubs. Continuing with last season’s campaign on
who also won the league championship. nutrition, nutritional education has been delivered
Now, in its sixth year, the Academy residence to the players and people close to them, and
Football - the Academy The Under-10 A and Under-8 teams were at Real Madrid City has housed 84 players, 66 strategies have been specifically designed
champions in their respective groups in Football in football and 18 in basketball, who use all the for times when they face greater exertion and
The main Madrid youth team started the season 7. A special mention must go to the former who site’s facilities every day. competition periods. In the same way, work has
with a team containing nine players from the Under were proclaimed champions for the third year been done in along the same lines to optimise
18 A team of the previous season. A very young running in its category in the whole of Madrid. Forming part of the agreement between the club the different meals prepared in the academy
team, but very talented, who quickly adapted to and Sanitas, in the 2018/19 season, more than residence. Additionally, the body composition
the complicated and veteran Second Division It is also worth highlighting the Under-14 B and 2,400 medical treatments have been provided to of all the players has been continuously tracked,
B. Castilla performed very regularly throughout the Under-12 A teams who won the LaLiga injured players at Valdebebas, and the medical- and the medical staff and technical teams have
the season occupying the top positions in the Promises International and National Tournaments sports assessment programme has continued developed specific coordinated nutrition plans
table until finally finishing fourth in Group I at the respectively. with nearly 500 players undergoing check-ups. for the entire team.
24 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 FULFILMENT OF COMMITMENTS IN 2018/2019 25Likewise, and with the aim of promoting fair The national team won the European Under-19 defeats. In the quarterfinal playoff, the team beat Argentine point guard along with the centre
play and the fight against all types of fraud, Championship, held in July in Armenia, with BAXI Manresa 2-0 and in the semifinals, Valencia Walter Tavares, were selected in the ideal
Real Madrid delivered the Guardia Civil, LFP the noteworthy participation of four of our Basket 3-0. team of the Endesa League. Meanwhile, Santi
and UEFA courses on integrity, anti-doping youth players. We should also mention the star Yusta was included in the competition’s best
rules, sports betting and the use of social performances of players such as Martin Odegaard In the Endesa League final, Real Madrid faced FC young players team.
media to its Academy and related staff. or Raul de Tomás as examples of footballers Barcelona Lassa, and won 3-1. With the team’s
National Sports Council, UEFA, as well as the who have completed their development in other 68-74 victory in the fourth match of the playoff • Walter Tavares was included in the All-
Club’s own posters and brochures were also major league teams. played at the Palau Blaugrana, Real Madrid EuroLeague Second Team and won the award
printed to promote violence-free football and conquered its 35th League title. Thanks to his for best defender in the competition.
fair play. all-round excellent play, Facundo Campazzo
Basketball was designated MVP of the final. • Sergio Llull was chosen MVP of the Endesa
Super Cup.
Players from Real Madrid’s Real Madrid started 2018/19 with a total of three Real Madrid enjoyed another great season in which
Youth Academy pre-season friendly matches, two in the 8th it played three finals, qualified for the EuroLeague
In the 2018/19 season, there were 93 Costa del Sol Tournament and one against San Final Four and won two trophies: The Endesa New Signings
players trained by the Real Madrid Academy Pablo Burgos. League and Endesa Super Cup. As a result of the This season, Real Madrid acquired the rights to
playing in the First and Second Division of team’s success, several players won individual two players for the first team (Klemen Prepelic
the League. Of these, 50 played in the First The Madrid team won its first title of the season awards: y Gabriel Deck). Melwin Pantzar joined the first
Division, belonging to 15 clubs: Real Madrid in Santiago de Compostela by winning the team having been a member of the Real Madrid
(9), At. Madrid (5), Getafe (5), Rayo Vallecano Endesa Super Cup, the fifth in its history. The • Facundo Campazzo was voted MVP of the EBA team the previous year.
(4), Leganés (4), Espanyol (4), Valencia (4), team coached by Pablo Laso beat the hosts, Final of the Endesa League. In addition, the
Huesca (3), Sevilla (2), Betis (2), Alavés (2), Monbus Obradoiro, in the semifinals by 61-
Real Sociedad (2), Valladolid (2), Levante (1) 81 and Kirolbet Baskonia in the final by 80-73.
and Girona (1). Sergio Llull was chosen MVP of the tournament.
Real Madrid,
In the Second Division, 43 players from Real In the Copa del Rey, which was played in Madrid, basketball League champions.
Madrid’s Youth Academy played for 17 clubs: the team lost in the final against FC Barcelona by
Málaga (5), Real Oviedo (4), Córdoba (4), 93-94 after beating Movistar Estudiantes by 94-
Almería (4), Albacete (3), Sporting de Gijón (3), 63 and Divina Seguros Joventut in the semifinal
Granada (3), Rayo Majadahonda (3), Deportivo by 93-81.
de La Coruña (2), Lugo (2), Tenerife (2), Elche (2),
Nástic de Tarragona (2), Osasuna (1), Alcorcón Real Madrid qualified for its seventh EuroLeague
(1), Cádiz (1) and Numancia (1). Final Four in the last nine years. After coming
third in a Regular Season in which they finished
In addition, outside Spain, there were 82 players with 22 wins and eight defeats, the Real Madrid
trained at the club playing for teams in foreign players faced up against Panathinaikos in the
leagues. quarterfinal playoffs, whom they overwhelmingly
defeated 3-0.
There has been a noteworthy presence of
Academy players in several national teams, In the Final Four played in Vitoria, the team
contributing the following number of players coached by Pablo Laso lost in the semifinals to
to: Under-19s (9), Under-18s (8), Under-17s CSKA Moscow 90-95 and defeated Fenerbahçe
(9), Under-16s (8) and Under-15s (7). We also Beko in the third place playoff 75-94.
contributed players from our Academy to other
national teams, including Brazil, Argentina, In the Endesa League, Real Madrid finished
France, Iceland, Japan and Romania. first in the regular season, with 28 wins and 6
26 CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY REPORT REAL MADRID 2018-2019 FULFILMENT OF COMMITMENTS IN 2018/2019 27You can also read
