Courses' Syllabus 2021 | 1 Semester (January - July) - Universidad de La Sabana
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Insper Instituto de Ensino e Pesquisa
Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
Courses’ Syllabus
2021 | 1° Semester (January – July)
Academic Support
November/2020
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Publicação: Rua Quatá, 300 – Vila Olímpia 04546-042 São Paulo SP Brasil
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Insper Instituto de Ensino e Pesquisa
Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
ÍNDICE
ADVANCED MANUFACTURING PROCESSES .....................................................4
ADVANCED ORGANIZATIONAL ANALYSIS: PAST, PRESENT, AND
FUTURE .........................................................................................................................5
ADVANCED TOPICS IN VALUATION ...................................................................7
ANALYSIS OF THE ECONOMIC ENVIRONMENT I...........................................9
COLLABORATIVE ROBOT PROGRAMMING ..................................................... 11
CROSS-CULTURAL MANAGEMENT ..................................................................... 13
DESIGN THINKING................................................................................................. 15
DIGITAL MARKETING ............................................................................................ 17
FAMILY BUSINESS ................................................................................................. 19
FINANCIAL TECHNOLOGIES ............................................................................... 20
GLOBAL CITIES........................................................................................................ 22
GLOBALIZATION AND SUSTAINABILITY ....................................................... 24
INCOME DISTRIBUTION AND PUBLIC POLICY ............................................ 26
MARKETING METRICS AND DATA MARKETING ........................................... 28
MONEY, BANKING, DERIVATIVES AND FUTURES MARKETS .................. 30
ORGANIZING THE CROWD .................................................................................. 32
PRIVATE EQUITY AND VENTURE CAPITAL .................................................... 34
START-UP VALUATION AND FINANCING....................................................... 36
TECHNOLOGY VENTURES: INSIGHTS FROM TECHNICAL CHANGE AND
INNOVATION ............................................................................................................ 38
VALUE CHAIN AND BUSINESS ECOSYSTEMS MANAGEMENT.................. 39
WORK TEAMS FOR SOCIAL INNOVATION ..................................................... 41
SUSTAINABLE SUPPLY CHAINS FOR SOCIAL BUSINESS (ONLY FOR
MASTERS’ STUDENTS) .......................................................................................... 43
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
INNOVATION POLICY FOR GROWTH: CONCEPTS AND PRACTICE
(ONLY FOR MASTERS’ STUDENTS) ................................................................... 46
STRATEGIC MANAGEMENT II (ONLY FOR MASTERS’ STUDENTS) ........ 48
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
ADVANCED MANUFACTURING PROCESSES
Professor: Alex Camilli Bottene
Course Load: 80 horas
https://youtu.be/rm_LvROqH_0
Summary:
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
ADVANCED ORGANIZATIONAL ANALYSIS: PAST, PRESENT, AND FUTURE
Professor: Bruno Varella Miranda
Course Load: 80 hours
Summary:
The nature of the market and the firm: the firm as a “nexus of contracts” and beyond.
Behavioral assumptions and human action: rationality and bounded rationality(ies). The role
of institutions in explaining economic performance: what do we mean by saying that
“institutions matter”? Transaction costs and organizational choice: is it all about the “holdup”
problem? Principal-agent theory in a world of organizational diversity. The tragedy and the
governance of the “commons”: organizational design and environmental sustainability.
Governance of international organizations.
Objective:
This course builds on the theoretical foundations established in Organizational Strategy.
Moreover, it expands the repertoire of tools available for the analysis of institutions and
organizations. By the end of the semester, students are expected to be able to apply advanced
theoretical tools to solve problems related to diverse types of organizations at the national
and international levels – e.g., firms, non-governmental organizations, cooperatives, public
bureaucracies, and international organizations. Students will be incentivized to identify clear
questions and organize their arguments in critical essays and presentations that will connect
the discussed theories with contemporary and past organizational problems observed in the
real world.
Program Content:
1. The nature of the firm: what we know and what is missing.
2. Can we extend our understanding of organizational problems in a corporate context to the
resolution of problems in other types of organization?
3. How do institutional rules affect economic action and performance in a world of
organizational diversity?
4. How does organizational analysis help us to tackle complex international problems?
Basic Bibliography:
Books:
1. FURUBOTN, E. & RICHTER, R. Institutions and Economic Theory: The Contribution of the
New Institutional Economics. Ann Arbor: University of Michigan Press, 1997.
2. GIBBONS, R. & ROBERTS, J. (eds.) Handbook of Organizational Economics. Princeton:
Princeton University Press, 2011.
3. HAWKINS, D., LAKE, D., NIELSON, D. & TIERNEY, J. (eds.) Delegation and Agency in
International Organizations. Cambridge: Cambridge University Press, 2006.
Articles:
1. GIBBONS, R. (2012). “Four Formal(izable) Theories of the Firm?”. Journal of Economic
Behavior & Organization, v. 58, n. 2, p. 200-245.
https://doi.org/10.1016/j.jebo.2004.09.010.
Complementary Bibliography
Books:
1. BRICKLEY, J., SMITH, C & ZIMMERMAN, J. Managerial Economics and Organizational
Architecture. Nova Iorque: McGraw-Hill Education, 2015.
2. GRANDORI, A. (ed.) Handbook of Economic Organization: Integrating Economic and
Organization Theory. Cheltenham: Edward Elgar, 2013.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
3. MILGROM, P. & ROBERTS, J. Economics, Organization, and Management. Englewood Cliffs:
Prentice-Hall, 1992.
4. OSTROM, Elinor. Governing the Commons: The Evolution of Institutions for Collective
Action. Cambridge: Cambridge University Press, 1990.
5. WILLIAMSON, Oliver. The Economic Institutions of Capitalism. New York: Free Press, 1985.
Articles:
1. HOLMSTROM, B. (2017). “Pay for Performance and Beyond”. American Economic Review,
v. 107, n 7, p. 1753-1777. https://doi.org/10.1257/aer.107.7.1753
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11/2020 55 11 4504-2400 www.insper.edu.brInsper Instituto de Ensino e Pesquisa
Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
ADVANCED TOPICS IN VALUATION
Professor: Rodrigo Takashi Okimura
Course Load: 80 hours
Summary:
The course is designed to cover advanced topics of corporate finance and firm and equity
valuation from a conceptual and practical framework. Discounted cash flow models and
relative valuation are used in standard cases (public companies) and specific cases (private
companies, start-up, distressed companies, etc.). Finance theory is introduced in this course
with application and integration of finance, business strategy and accounting concepts to
valuation of companies.
Objective:
The main objectives of this course are (students shall be able to):
- apply different valuation approaches as FCFF, FCFE, DDM and relative valuation to estimate
firm and equity value;
- identify which technique best fits each case, outlining benefits and disadvantages of each
situation;
- analyze a company's financial performance and extract information from the financial
statements to make projections and estimates;
- identify and analyze value drivers and relate these drivers to the valuation process;
- conduct a practical valuation of a company, in collaboration with other students, and produce
a written report and an oral presentation.
Program Content:
1. Introduction and approaches to valuation
2. Financial statements analysis and valuation
3. Cash flow, growth and terminal value determinants
4. Cost of equity, cost of debt and weighted average cost of capital (WACC)
5. Discounted cash flow valuation models: free cash flow to equity model, free cash flow
to firm model and dividend discount model
6. Relative valuation: earnings, book value, revenue and sector specific multiples
7. Acquisitions and Takeovers: value of synergies and control
8. Valuation of start-up firms: private equity method, scoreboard
9. Valuation of private firms: size premium, value of transparency, total beta
10. Valuation of distressed firms: financial difficulties, bankruptcy costs, liquidation value
Basic Bibliography
Books:
DAMODARAN, A. Investment Valuation: Tools and Techniques for Determining the
Value of Any Asset, 2nd edition, New York, John Wiley & Sons, 2002.
COPELAND, T., KOLLER, T., MURRIN, J. Avaliação de Empresas Valuation – Calculando
e gerenciando o valor das empresas, 3.a ed. São Paulo: Makron Books, 2002.
(see C2 for this reference in English)
DAMODARAN, A. Finanças corporativas: teoria e prática, 2.a ed. Porto Alegre: Bookman,
2004. (Damodaran, A. Corporate Finance: theory and practice, 2nd ed., Wiley, 2001)
Articles:
DASS, M.; Kumar, P.. Bringing product and consumer ecosystem to the strategic front..
Business horizons. , v. 57 , p. 225-234 , 2014. ; Disponível em: https://ac.els-
cdn.com/S0007681313001870/1-s2.0-S0007681313001870-main.pdf?_tid=d51de126-
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
3b00-4abf-
94dedd7bf83de058&acdnat=1535569103_1630bcc297b11690c1663de4224ac03d . Acesso
em: 27 fev 2020.
Complementary Bibliography
Books:
DAMODARAN, A., Avaliação de Empresas, 2ª ed., Pearson Prentice Hall, 2007.
KOLLER, T., GOEDHART, M., WESSELS, D. Valuation. 4th edition, John Wiley & Sons, 2005.
RAPPAPORT, A. Creating Shareholder Value: A Guide for Managers and Investors; Ed.
New York Free Press, 2nd ed., 1998.
BENNINGA, S., SARIG, O. H. Corporate finance: a valuation approach. New York:
McGraw-Hill, 1997.
TITIMAN, S., MARTIN, J. D. Valuation: the art and science of corporate investment
decisions, 2nd ed., Boston: Prentice Hall, 2011.
Article:
KUMAR, P.; KUMAR,S.; DASS, M.. From competitive advantage to nodal advantage:
ecosystem structure and the new five forces that affect prosperity.. Business horizons. , v.
58 , n. 4 , p. 469-481 , 2015. ; Disponível em:
https://www.sciencedirect.com/science/article/pii/S0007681315000403?via%3Dihub..
Acesso em: 27 fev 2020.
HARSEN, M.T.; BIRKINSHAW, J..The Innovation value chain. HBR Spotlight. Harvard business
review. , v. 85 , n. 6 , p. 121-130 , 2007. ; Disponível em:
http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=96f9cc49-b8c0-4d52-
ac71- 97bf197148f8%40sessionmgr4010. Acesso em: 27 fev 2020
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
ANALYSIS OF THE ECONOMIC ENVIRONMENT I
Professor: João Luiz Mascolo
Course Load: 80 hours
Summary:
This course is designed for students interested in Macroeconomics or those who are willing to
learn but have not the opportunity yet. In part, for this reason the course balances the
theoretical aspects with the more empirical ones. Students must be acquainted with the
leading newspapers and blog in the world. Likewise, students should also follow the debate
on the theoretical field.
Among the topics discussed in this course one can find the following ones: monetary policy,
quantitative easing, relationship between economic policy and the behavior of the main macro
variables, leading and lagging indicators, fiscal policy, the external sector, growth forecast.
Objective:
Discuss and debate the ongoing problems in the macroeconomic scenario in Brazil and in the
key countries like: Japan, US, UK, Australia, New Zealand, Canada, Japan and China. The
idea is to put together the previous theoretical framework that students learn in the early
Macro and International Economics course with a real world approach. With that in mind, the
course has two goals: one is to offer a crash course in economics and the second, and more
broad, idea is to prepare students for the demands of the upcoming job market.
Program Content:
• Level of Activity: the real side of the economy.
• Employment and Income.
• Inflation and Monetary Policy
• Public Finance and Fiscal Policy.
• External Sector and the World Economy.
Basic Bibliography
Books:
Mishkin, Frederick. , The Economics of Money, Banking and Financial Markets, 8ª ed.,
Pearson - Prentice Hall, 2010
BLANCHARD, Olivier., Macroeconomia, 4ª ed., Pearson - Prentice Hall, 2010
Krugman, Paul & Maurice Obstfeld, International economics, 8ª ed., Prentice Hall, 2008.
Articles:
Tomas Sargent & Neil Wallace.Some Unpleasant Monetarist Arithmetics.Federal Reserve Bank
of Minneapolis;Quarterly Review/Fall . , 1981
Complementary Bibliography
Books:
ANDREW B. ABEL, MACROECONOMIA - 6º EDICAO, 6ª ed., PEB - PEARSON (NACIONAL),
2008
Bain, K. & Howells P. , Monetary economics, 2ª ed., MacMillan, 2009
CHAMP, Bruce; FREEMAN, Scott., Modeling Monetary Economies, 2ª ed., Cambridge
University Press, 2001
SARGENT, Thomas J.,, Dynamic Macroeconomic Theory, ª ed., Harvard University Press,
1987
SACHS, Jeffrey D.; LARRAIN B., Felipe., Macroeconomia, 11ª ed., , 1998
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
Articles:
Finn E. Kydland and Edward C. Prescott. Rules rather than Discretion :The Inconsistency of
optimal plans. Journal of Political Economy. , v. 85 , n. 3 , p. 473-491 , 1977.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
COLLABORATIVE ROBOT PROGRAMMING
Professor: Lie Pablo Grala Pinto
Course Load: 80 hours
Summary:
The application of robotics, once restricted to manufacturing, has unfolded into many different
fields, including healthcare, agriculture, domestic tasks, entertainment, and other robotic
services. Recent advances in robotic manipulators had achieved the level of human
cooperation, giving rise of the collaborative robots, known as cobots. This new class of robots
allows an easy, intuitive, and practical learning environment in professional industrial robots,
without extensive prior technical knowledge and, most importantly, with very little risk. This
course is based on self-learning activities, set up as a sequence of micro challenges or
exercises, with little theory and slowly increasing difficulty as hands on practice on the
Universal Robots – UR5.
Objective:
1. Identify, formulate, and solve common programming tasks in collaborative robotic
manipulators;
2. Work effectively in a team, providing leadership, cooperation, establishing goals, planning
tasks, and meeting objectives;
3. Acquire and apply new knowledge as needed, using appropriate learning strategies while
programming collaborative robots.
Program Content:
1. Main applications of robotics, perspectives and impact of robotic on the society;
2. Cobot parts, safety and robot interaction with the environment;
3. Setting a robot program, points and type of trajectories;
4. 3D Position and rotations, displacements and orientation;
5. Force, torque, speed and acceleration;
6. Main commands and functions, programming loops, variables;
7. Programming structures, timing, events and threads;
8. Reference frames, position variables and operations with positions;
9. Offline programming, communication and I/O.
Basic Bibliography
Books:
1. CORKE, P. , Robotics, Vision and Control, fundamental algorithms in matlab, 2a ed.,
Springer, 2017
2. Universal Robots. User Manual, UR10/CB3 Original instructions (en). URL:
https://www.universal-robots.com/download/ v. 3.1 (rev. 17782)
3. Universal Robots. PolyScope Manual, UR10/CB3 Original instructions (en). URL:
https://www.universal-robots.com/download/ v. 3.10
Articles:
1. World Robotics. Industrial Robots (2019). IFR – International Federation of Robotics.
2. World Robotics. Service Robots (2019). IFR – International Federation of Robotics.
3. Chang, G. A., and W. L. Stone. "An effective learning approach for industrial robot
programming." ASEE Annual Conference and Exposition, Atlanta, US. 2013
Complementary Bibliography
Books
1. Universal Robots. The URScript Programming Language. URL:
https://www.universal-robots.com/download/ v. 3.10. May 31, 2019
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
2. CRAIG, J. , Introduction to Robotics, Mechanics and Control, 4a ed., Pearson, 2017
3. Standard IS. ISO/TS 15066: 2016 Robots and robotic devices-collaborative robots.
4. NEWMAN, W., A Systematic Approach to Learning Robot Programming with ROS, 1a
ed., Press, 2017
5. Wallén, Johanna. The history of the industrial robot. Linköping University Electronic
Press, 2008.
Articles:
1. Lapham, John. "RobotScript™: the introduction of a universal robot programming
language." Industrial Robot: An International Journal (1999).
2. Chiriatti, Giorgia, Giacomo Palmieri, and Matteo Claudio Palpacelli. "A framework for
the study of human-robot collaboration in rehabilitation practices." International Conference
on Robotics in Alpe-Adria Danube Region. Springer, Cham, 2020.
3. Afsari, Kereshmeh, et al. "Applications of Collaborative Industrial Robots in Building
Construction." 54th ASC Annual International Conference Proceedings. 2018.
4. Röhrig, Christof, et al. "Mobile Manipulation for Human-Robot Collaboration in
Intralogistics." IAENG Transactions on Engineering Sciences-Special Issue for the
International Association of Engineers Conferences 2019. Vol. 24. World Scientific, 2019.
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11/2020 55 11 4504-2400 www.insper.edu.brInsper Instituto de Ensino e Pesquisa
Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
CROSS-CULTURAL MANAGEMENT
Professor: Ana Diniz
Course Load: 40 hours
Summary:
Culture and corporate culture; cultural intelligence; introduction to international
management, CAGE distance framework, organization of MNE activity; dimensions of national
culture, Trompenaars' model of national culture differences; managing diversity,
stereotyping, prejudice, and discrimination; communicating, negotiating, building trust and
resolving conflicts across cultures; working with multicultural groups; expatriates, expatriate
adjustment.
Objective:
In an interconnected world, it is not companies that go abroad, it is their people. These people
are already overwhelmed with tasks and now they need to interact with other individuals with
different cultures. These situations can cause stress, misunderstandings and/or frictions.
Besides this, not all of us are good at working effectively in different cultural settings. In order
to be successful, what are the aspects that need special attention? Why are they important?
How can difficult cross-cultural situations be handled? These are some of the questions that
we intend to discuss during this course. At the end of it, we hope that our participants will be
better prepared for future work assignments abroad.
Program Content:
• Culture and corporate culture
• Cultural intelligence
• International management: an introduction
• Dimensions of national culture
• Managing diversity
• Cross-cultural communication
• Global teams and conflict resolution
• Challenges of expatriation process
Basic Bibliography
Books:
HOFSTEDE, G.; HOFSTEDE, G. J.; MINKOV, M., Cultures and Organizations: Software of
the Mind., 3ª ed., McGraw-Hill, 2010
TROMPENAARS, F.; HAMPDEN-TURNER, C., Riding the Waves of Culture: Understanding
Diversity in Global Business., 3ª ed., McGraw-Hill Education, 2012
THOMAS, D. C.; PETERSON, M. F., Cross-Cultural Management: Essential Concepts, 3ª
ed., SAGE Publications, 2015
Articles:
KIRKMAN, B. L.; LOWE, K. B.; GIBSON, C. B.. A quarter century of culture's consequences:
a review of empirical research incorporating Hofstede's cultural values framework.. Journal
of international business studies. , v. 37 , n. 3 , p. 285-320 , 2006.
Complementary Bibliography
Books:
MOLINKSY, A., Global Dexterity: How to Adapt Your Behavior Across Cultures without
Losing Yourself in the Process, ª ed., Harvard Business Review Press, 2013
THOMAS, D. C.; INKSON, K., Cultural Intelligence: People Skills for Global Business,
2ª ed., Berrett-Koehler Publishers, 2009
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
REYNOLDS, S.; VALENTINE, D.; MUNTER, M. M,, Guide to Cross- Cultural
Communications, 2ª ed., Prentice Hall, 2010
LEWIS, R. D., When Culture Collide: Leading Across Cultures, 3ª ed., McGraw-Hill
Education, 2010
HOUSE, R. J. et al., Strategic Leadership Across Cultures: GLOBE Study of CEO
Leadership Behavior and Effectiveness in 24 Countries., 1ª ed., SAGE Publications,
2013
Articles:
JAVIDAN, M. et al. . Conceptualizing and measuring cultures and their consequences: a
comparative review of GLOBE's and Hofstede's approaches. Journal of international
business studies. , v. 37 , n. 6 , p. 897-914 , 2006.
ADLER, N. J.. Cross-cultural management research: the ostrich and the trend.. Academy of
management review, . , v. 8 , n. 2 , p. 226-232 , 1983.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
DESIGN THINKING
Professor: Edgard Charles Stuber
Course Load: 80 hours
Summary:
The ability to identify and solve problems is the initial part of the innovation process, which
is accomplished when the solutions found are implemented, generating value for the
stakeholders involved.
This hands-on discipline uses PBL (Problem Based Learning) with theory and practice of design
thinking, a human-centered approach to innovation that combines the needs of people, the
possibilities of technology, and the requirements for business success. Students will use
creative tools to gather inspiration, generate ideas, make them tangible, and tell stories.
Thus, participants will learn and practice the design thinking method to expand creativity, to
gain insights more connected to the real needs of people, and to materialize ideas through
prototyping (for products, services or spaces). The theoretical part will be based on recent
articles, videos and cases about design thinking and the practical part will be based on real
field projects conducted in groups.
Objective:
At the end of the course, students will be able to:
• Identify and generate alternatives to solve contemporary problems.
• Use collaborative techniques and tools to analyze and synthesize the data collected in
the field
• Conduct rapid experiments addressing problem-solving as a learning process
Program Content:
• Deep understanding of the customer needs to solve complex problems the post pandemic
phase will impose on the market
• Innovation as a driver to generate value in market economy
• New business models
• Human Centered Design: Research, Sense Making, Ideation and Test
• Design Thinking tools - interviewing, observing, data analysis and synthesis to generate
insights, opportunities, ideation, idea presentation, collaboration, prototyping and validation,
storytelling;
• Field project: identification of an opportunity, proposal of a creative solution, prototyping,
storytelling and validation;
Basic Bibliography
Books:
PINE, J. and GILMORE, J. The Experience Economy. Harvard Business Press, 1999.
9781422161975
KUMAR, V., 101 Design Methods: A Structured Approach for Driving Innovation in Your
Organization. 1ª ed., Wiley & Sons, 2013
9781118083468
MARTIN, R. The Design of Business: Why Design Thinking is the next competitive advantage.
Boston: Harvard Business Press, 2009
9781422177808
Complementary Bibliography
Books:
BROWN, T. Design Thinking. Harvard Business Review, 2008.
9788550801346
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
MARTIN, R. The opposable mind. Boston: Harvard Business School Publishing, 2009.
9781422139776
OSTERWALDER, A.; PIGNEUR, Y. Business Model Generation. NJ: John Wiley e Sons, 2010.
MARTIN B.; HANINGTON B. Universal Methods of Design. MA: Rockport Publihers, 2012
9781592537563
OSTEWALDER, Alexander; PIGNEUR, Yves; BERNARDA, Greg; SMITH, Alan. Value Proposition
Design: How to Create Products and Services Customers Want, 1a ed., Wiley, 2014
Articles:
BECKMAN, S.; BARRY, M. Innovation as a Learning Process: Embedding Design Thinking.
[S.l.]: California Management Review, 2007.
LIEDTKA, J. Learning to use design thinking tools for successful innovation. Strategy &
Leadership . , v. 39 , n. 5 , p. 13-19 , 2011.
BROWN, T.; WYATT, J. Design Thinking for Social Innovation. In: Stanford Social Innovation
Review, 2010.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
DIGITAL MARKETING
Professor: Farah Diba Mary Anni Abrantes Braga
Course Load: 80 hours
Summary:
Technology has changed the ways firms engage in communications and rapport with
consumers. For many years, companies and brands have relied on one-way tools to connect
with clients. The advent and widespread of mobile phones and personal computers have
enabled shared communication, which has opened up a new era where interactions,
information, and dialogue with customers are critical for business success. Social media,
mobile technology, and new monitoring tools have allowed new targeting and referral
strategies. In that sense, digital marketing is how organizations deploy digital tools, data,
channels, and techniques to produce value for their customers.
Objective:
This course introduces a paradigm of dynamically and directly interacting with customers
through digital means by providing a framework and tools for managing and analyzing an
organization’s virtual presence for marketing purposes. It applies concepts of digital
marketing in practice through applicable projects and assignments.
By the end of the course participants should be able to apply the knowledge of marketing
theories, the digital marketing framework and tools:
• To evaluate (audit) an organization’s current digital marketing strategy and tools.
• To evaluate, formulate and communicate practical solutions to commonly faced digital
marketing problems across industries.
• To develop a digital marketing strategy recommending marketing actions and how to
measure the results.
The course will use reading materials, case discussions, tutorial, in-class examples, and
exercises as means to apply the principles learned in the lectures and readings to real-world
marketing problems. The emphasis of the course will not be on memorizing marketing facts
and vocabulary, but rather on systematic critical thinking, reasoned application of underlying
principles, and strong quantitative and conceptual analyses.
In this course you will play on a Harvard Multimedia Tutorial on Digital Marketing, Social
Media, and Mobile Marketing where you will get an introduction to key concepts in digital
marketing, social media and mobile marketing. Through the multimedia, you will be presented
through Maria and her journey through the different digital marketing channels while looking
for a hotel in India.
Program Content:
These topics are subject to change. Initial plans are to cover the following:
1. The context of the digital society: The fourth revolution and the digital landscape.
2. Marketing 4.0 – from traditional to digital (the connected consumer; the paradox; the
4 C’s: segmentation; targeting; pricing; product development in the digital era; the
consumer journey in the digital era).
3. Digital marketing framework: concept; outbound and inbound marketing.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
4. Social Media and Social Media Marketing.
5. Digital advertising and promotion: Search advertising (paid search, display, SEO).
6. Digital marketing metrics (analytics and reporting)
Basic Bibliography
Books:
SIMON, K. , Digital Marketing Strategy: An Integrated Approach to Online Marketing., 1ª ed.,
Kogan Page Limited, 2016
ROBERTS, M.L.; ZAHAY, D. , Internet marketing, integrating online and offline strategies, 3ª
ed., Cencage learning, 2016
FARRIS, Paul W.; BENDLE, Neil T.; PFEIFER, Phillip E.; REIBSTEIN, David J., Marketing
metrics: 50 + metrics every executive should master, ª ed., Wharton School Publishing, 2007
Complementary Bibliography
Books:
SHIH, Clara Chung-wai, The Facebook era: tapping online social networks to market, sell and
innovate, 2ª ed., Prentice Hall,2011
TAPSCOTT, Don; WILLIAMS, Anthony D. , Wikinomics: how mass collaboration changes
everything, ª ed., Portfolio, 2007
STONE, Bob; JACOBS, Ron., Successful direct marketing methods: interative, database, and
customer-based marketing for digital age, ª ed., Mc Graw Hill, 2008
WUYTS, Stefan; DEKIMPE, Marnik G.; GIJSBRECHTS, Els; PIETERS, Rik (Ed.)., The connected
customer: the changing nature of consumer and business markets, ª ed., N.Y.: Routledge,
2010
MOHAMMED, Rafi A., Internet marketing: building advantage in the networked economy, 2ª
ed., McGraw-Hill/Irwin , 2004
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11/2020 55 11 4504-2400 www.insper.edu.brInsper Instituto de Ensino e Pesquisa
Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
FAMILY BUSINESS
Professor: Patricia da Cunha Tavares
Course Load: 80 hours
Summary:
Family Businesses are the most common type of enterprise in the world and perhaps the most
complex. Also, family firms drive economies and employment around the globe.
Understanding the major differences in structuring and managing a family enterprise is the
main objective of this program. And, if you come from a business family, tools to assess each
dimension will be used, making it a real hands-on experience.
Attendance and preparation are mandatory, as well as the readings assigned for each topic.
Objective:
Understanding the essence of Business Families and Family Businesses; Strategy for the Firm
and for the Family; Family Agreement and Governance; Succession and the new generations
(Siblings, Cousins); Mediation and conflict management, Legacy and Values.
Program Content:
Essentials of Family Businesses and Business Families
Preparation and Research (genogram and history)
Long term Strategy and Sustainability– Family and Business
Basics of Governance: Family Agreement and Shareholder Agreement
Sibling generation
Cousins generation
Interference of Third Parties
Preparation of Heirs– Values, Legacy and Philanthropy
Preparing to deal with difficult issues
Preparing to working a Family Business or Family Office (special topic)
Basic Bibliography
Books:
Aronoff, C., Ward, J. ,Family Business Governance, ª ed., , 2011
Kets de Vries, M. ,Family Business on the couch: a Psychological Perspective, ª ed.,, 0
Ward, J. , Perpetuating the Family Business, ª ed., , 2004
Complementary Bibliography
Books:
Aronoff, C. ,Family Business Succession, ª ed., , 2011
Willians, R. , Preparing Heirs: Five Steps to a Successful Transition of Family Wealth
and Values, ª ed., , 0
Hughes, J. Family Wealth ,–Keeping it in the Familiy: How Family Members and their
Advisors preserve Human, Intellectual and Financial Assets for Generations, ª ed.,,
Hilburt_Davis, J, Dyer W. , Consulting to Family Business, ª ed., , 2003
PFEFFER, J., Managing with Power, 1ª ed., Harvard BusinessSchool, 1992
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
FINANCIAL TECHNOLOGIES
Professor: Ahmed Khalid Sewaid
Course Load: 40 hours
Summary:
This course intends to provide an overview of financial technologies and the different
aspects retaining to it. This includes knowledge on how financial technologies disrupted the
financial sector, different forms of financial technologies, what do financial technologies
bring to the table, data and privacy issues in financial technologies, modeling techniques,
and policy implications.
Objectives
At the end of this course, the student should:
1. Understand the drivers for different Fintech solutions
2. Comprehend the dynamics and mechanisms behind different Fintechs
3. Have knowledge of essentials data science modeling techniques applied by Fintechs
4. Acknowledge limits and risks of Fintechs
5. Formulate implications for Fintechs, investors, and policymakers
Program Content:
1. Introduction to FinTechs
2. Blockchain
3. Cryptocurrencies
4. Mobile money
5. Robo-advising
6. Crowdfunding
7. Marketplace Lending
8. Machine Learning in FinTechs
9. Regulatory Environment and Future of Fintechs
Basic Bibliography
Books:
Burniske, C. and J. Tatar (2018). Cryptoassets: The Innovative Investor’s Guide to Bitcoin
and Beyond (McGraw-Hill)
Cumming, D. and L. Hornuf (2018). The Economics of Crowdfunding: Startups, Portals, and
Investor Behavior (Palgrave Macmillan)
Hill, J. (2018). Fintech and the Remaking of Financial Institutions (Elsevier)
Articles:
Nakamoto, Satoshi. (2009). Bitcoin: A Peer-to-Peer Electronic Cash System. Cryptography
Mailing list at https://metzdowd.com.
Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore, Bitcoin: Economics,
Technology, and Governance, Journal of Economic Perspectives, Volume 29 Issue 2, 2015,
Pages 213-38.
Andrew Urquhart, The inefficiency of Bitcoin, Economics Letters, Volume 148, 2016
Christian Fisch, Initial coin offerings (ICOs) to finance new ventures, Journal of Business
Venturing, Volume 34, Issue 1, 2019, Pages 1-22
Francesco D’Acunto, Nagpurnanand Prabhala, Alberto G Rossi, The Promises and Pitfalls of
Robo-Advising, The Review of Financial Studies, Volume 32, Issue 5, May 2019, Pages 1983–
2020,
Humoud Alsabah, Agostino Capponi, Octavio Ruiz Lacedelli, Matt Stern, Robo-Advising:
Learning Investors’ Risk Preferences via Portfolio Choices, Journal of Financial Econometrics.
2020
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
Ethan Mollick, The dynamics of crowdfunding: An exploratory study, Journal of Business
Venturing, Volume 29, Issue 1, 2014
Complementary Bibliography
Books:
Chishti, S. and J. Barberis (2016). The FINTECH Book (Wiley)
Narayanan, A., J. Bonneau, E. Felten, A. Miller, and S. Goldfeder (2016). Bitcoin and
Cryptocurrency Technologies: A Comprehensive Introduction (Princeton University Press)
Sironi, P. (2016). FinTech Innovation: From Robo-Advisors to Goal Based Investing and
Gamification. Wiley
de Prado, M. L. (2018). Advances in Financial Machine Learning. Wiley.
Cumming, D., & Johan, S. (2019). Crowdfunding: Fundamental Cases, Facts, and Insights.
Elsevier.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
GLOBAL CITIES
Professor: Monica de Maria S Fornitani Pinhanez
Course Load: 80 hours
Summary:
Rapid urbanization in both the developed and less developed world, combined with recent
trends towards globalization and fiscal decentralization, has put enormous pressure on large
cities and city-regions. As urban populations grow, large cities struggle to provide basic
services (e.g. housing, water, sanitation, public safety, transit) and address the negative
externalities associated with rapid growth (e.g. pollution and congestion).
In the early 21st century, despite economic development and growth around the world,
urbanization is most often associated with informal occupations and precarious modes of life,
due to lack of services provision, poor transportation and infrastructure, and mismanagement.
Yet, urban areas are seen as vibrant, diverse and desirable places to live, work and visit and
are seeing a wave of revitalization not seen in many decades.
The way of living and surviving in cities across the world can be described in different ways:
through the decline of the industrial economy, the offshoring of work, the creation of network
cities, and the emergence of “global cities.” Public and private sector alike, such as policy
makers and real estate developers, have to deal with the global issues and economic crisis at
the city level, and try to devise new, smarter, and safer solutions to make life in cities better.
This course will set out a basic economics and public management framework to understand
the problems faced by cities and use it to evaluate the issues and challenges they endure. It
also addresses some of the promises and dilemmas of creating and managing the space where
we live, work and produce, through a number of best practices studies, which suggest that
there is a smart and best way to impact the places we live.
Objective:
The students will be able to understand and criticize current problems in large cities. It is
expected that the students will be able to evaluate urban realities in different contexts, both
domestically and internationally.
The students will be able to:
• To understand the key issues about urbanization;
• To analyze different aspects of cities, large and small, and discuss the differences between
megacities, global cities, and smart cities;
• To apply basic principles for analysis of large cities and metropolitan regions in countries
with diverse political, institutional, and cultural contexts; and
• To evaluate the practice of urban governance.
Program Content:
1. Urbanization Overview
a. Concepts of Cities
b. Cities in a World Economy
c. Patterns of Urban Growth
d. Rankings and Classifications
2. The economics approach to Cities
a. Urban Public Economy
b. Local Government Expenditures
3. Governing Global, Mega, Worldly, and Smart Cities
a. Global Cities
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
b. Large Metropolitan Areas
c. Competitive Cities
4. Financing Cities
a. Taxes
b. Alternative Revenues
c. Financing Cities, Metropolitan and Large Areas
d. Fiscal Federalism
5. The City as a Growth Machine
a. Recession and the future of cities
b. City Business
6. The Triumph of Cities? Sustainability and Survival
Basic Bibliography
Books:
Glaeser, Edward. , The Triumph of the City: How Our Greatest Invention Makes Us
Richer, Smarter, Greener, Healthier, and Happier Penguin Press Jacobs, ª ed.,
Penguin Press Jacobs, 1969
Sassen, Saskia, Cities in a World Economy, 3ª ed., Pine Forge Press, 2006
Ferrer, Jorge Núñez , Financing models for smart cities, 2ª ed., , 2013
Articles:
Sousa, Kleber M., Pinhanez, Monca, Monte, Paulo and Diniz, Josedilton A.. Salary, financial
autonomy and efficiency of healthcare systems in local governments. Applied Economics
Letters. , v. 26 , p. 1053-1059 , 2019.
Complementary Bibliography
Books:
Amen, Michael M., Kevin Archer, M. Martin Bosman, Relocating Global Cities: From the
Center to the Margins. , ª ed., Rowan and Littlefield Publishers, 2015
ATKearney., Global Cities 2015. The Race Accelerates, ª ed., , 2015
Brenner, Neil, and Roger Keil , The Global Cities Reader, ª ed., Rouotledge, 2006
Detter, Dag and Stefan Folster., The Public Wealth of the Cities. How to Unlock Hidden
Assets to Boost Growth and prosperity, ª ed., Brookings Institution Press, 2017
World Bank., Planning, Connecting, and Financing Cities—Now. Priorities for City
Leaders International Bank for Reconstruction and Development, ª ed., The World
Bank, 2013
Articles:
Marchetti, D, Oliveira, R. and Figueira A. R.. ” Are Global North Smart Cities Model Capable
to Assess Latin American Cities? A model and indicators for a new concept. Cities. , v. 92 ,
p. 197-207 , 2019.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
GLOBALIZATION AND SUSTAINABILITY
Professor: Ana Diniz
Course Load: 40 hours
Summary:
Globalization as a historical, economic, and socio-political phenomenon. Criticism on
globalization from the Global North and the Global South. The role of key players in the global
dynamic: multinationals and global firms, nations and political-economic blocs, multilateral
organizations, social movements and Non-Governmental Organizations (NGOs). Topics on
globalization and sustainability: global governance, global supply chain, sustainable
development, multiculturalism and diversity, human rights and equality.
Objective:
1. Assess different approaches to globalization.
2. Analyze the role and practices adopted by key players in the global dynamics.
3. Engage with current trends in globalization.
4. Analyze the imbrications between globalization and pressing economic, social and political
issues.
5. Develop analytical skills and critical thinking through theoretical discussion and case
studies.
Programmed Content:
Part One: 360-degree analysis
– Globalization as a historical phenomenon
– Globalization as an economic phenomenon
– Globalization as a socio-political phenomenon
– Criticism on globalization from the Global North and the Global South
Part Two: The role of key players
– Multinationals and global firms
– States and political-economic blocs
– Multilateral organizations
– Social movements and NGOs
Part Three: Connecting with Sustainability
– Global governance
– Global Supply Chain
– Sustainable development
– Multiculturalism and diversity
– Human Rights and equality
Basic Bibliography
Books:
1. Baylis, J., Smith, S. (2006). ‘The globalization of world politics: an introduction to
international relations’. Oxford University Press.
2. Morrison, J. (2020) ‘The Global Business Environment: towards sustainability?’ Fifth
Edition. Palgrave Macmillan
3. Rodrik, D. (2011). ‘The globalization paradox: democracy and the future of the world
economy’. W.W. Norton.
Complementary Bibliography
Books:
1. Bhagwati, J. N. (2004). ‘In defense of globalization’. Oxford University Press.
2. Fukuyama, F. (2015). ‘Political order and political decay: from the industrial revolution to
the globalization of democracy’. First Edition. Farrar, Straus and Giroux.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
3. Hamilton, L., Webster, P. (2015) ‘The International Business Environment’. Forth Edition.
Oxford University Press
4. Rodrik, D. (2007). ‘One economics, many recipes: globalization, institutions, and economic
growth’. Princeton University Press.
5. Stiglitz, J. E. (2003) ‘Globalization and its discontents’. W. W. Norton, 2003.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
INCOME DISTRIBUTION AND PUBLIC POLICY
Professor: Ricardo Paes de Barros
Course Load: 40 hours
Summary:
Inequality of what and types of inequality (inequality of conditions, opportunities, treatment
and outcomes); How to measure inequality; Income inequality in Brazil and Latin America;
The recent evolution of inequality in Brazil; The importance of reducing inequality; The causes
of inequality; Policies to reduce inequality 1 (Income); Policies to reduce inequality 2
(Employment)
Objective:
The Income distribution policy discipline focuses on strategies to face the inequality of income
distribution in Brazil and Latin America through an adequate diagnostic of the types of
inequality, the consequences of inequality and through the analysis of existing and possible
action alternatives.
Program Content:
Data Tópico
1 Inequality of what and types of inequality (inequality of conditions, opportunities,
treatment and outcomes)
2 Inequality of what and types of inequality (inequality of conditions, opportunities,
treatment and outcomes)
3 How to measure inequality
4 How to measure inequality
5 Income inequality in Brazil and Latin America
6 Income inequality in Brazil and Latin America
7 Evaluation
8 The recent evolution of inequality in Brazil
9 The importance of reducing inequality
10 The importance of reducing inequality
11 The causes of inequality
12 Policies to reduce inequality 1 (Income)
13 Policies to reduce inequality 1 (Income)
14 Policies to reduce inequality 2 (Employment)
15 Evaluation
Basic Bibliography:
Class 1 and 2:
1. Amartya Sen, 1992, Inequality Reexamined, Cambridge: Harvard University Press
Class 3 and 4:
2. FOSTER, James et al. A Unified Approach to Measuring Poverty and Inequality: Theory
and Practice. Washington, D.C.: The World Bank, 2013.
3. HAUGHTON, Jonathan; KHANDKER, Shahidur R.. Handbook on Poverty and Inequality.
Washington, D.C: The World Bank, 2009.
4. Barros, R. P. ; Mendonça, R. S. . The evolution of welfare, poverty and inequality in
Brazil over the last three decades: 1960-1990.. In: IPEA. (Org.). Brazilian Economic
Studies. Brasília: IPEA, 1999, v. , p. 09-45.
Class 5, 6 and 7:
5. Lopez-Calva, L. F. and N. Lustig. 2010. Declining Inequality in Latin America: A Decade
of Progress?, Brookings Institution Press and UNDP.
Class 9 and 10:
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
6. Inter-American Development Bank (1999). “Facing Up to Inequality in Latin America,”
Economic and Social Progress in Latin America: 1998-1999 Report, Washington DC: Johns
Hopkins University Press.
Class 11:
7. Bourguignon, Francois; Ferreira, Francisco H.G.; Lustig, Nora. 2005. The
Microeconomics of Income Distribution Dynamics in East Asia and Latin America.
Class 12, 13 and 14:
8. Edwards, Sebastian, and Nora Claudia, Lustig, eds. 1997. Labor Markets in Latin
America: Combining Social Protection with Market Flexibility. Washington, DC: Brooking
Institution Press.Google Scholar
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
MARKETING METRICS AND DATA MARKETING
Professor: Farah Diba Mary Anni Abrantes Braga
Course Load: 80 hours
Summary:
How can managers measure the effectiveness of marketing expenditures to help them make
better investments to get more "bang" for the buck? The advent of the cloud computing, big
data, the internet, and mobile devices dissemination boosted data collection and processing
opening a new era where interactions, information and dialogue with all stakeholders are
critical for business success. Understanding the role of analyzing marketplace data effectively
to make better business decisions is key success factor for any professional, not only in
marketing, but in any other decision-making position.
Objective:
To provide students with an applied knowledge in the domain of marketing analytics by
exploring the most applicable metrics and data driven-marketing management and strategies.
This course provides rigorous tools and approaches to measure the effectiveness of marketing
expenditures that can help marketing managers make better investments decisions. The
course also provides a sophisticated framework to quantify the impact of various marketing
efforts. By the end of this course, you will be able to:
1. Know the importance of adding value and using data to drive marketing decisions.
2. Understand how market insights techniques enhance decision-making by translating
market data into insights for decisions like branding, sales, product, channels pricing,
advertising response, resource allocation, consumer behavior, segmentation and
positioning, new product forecasting etc.
3. Demonstrate high levels of analytical skill in a marketing context defining problems,
identifying opportunities and interpreting their implications for decision making.
4. Demonstrate high levels of practical decision-making skills using persuasive
arguments in support of realistic marketing decisions.
The course will use Harvard simulations and case discussion, certification, reading materials,
in-class examples, and exercises as means to apply the principles learned in the lectures and
readings to real-world marketing problems. The emphasis of the course will not be on
memorizing marketing facts and vocabulary, but rather on systematic critical thinking,
reasoned application of underlying principles, and strong quantitative and conceptual
analyses.
This single-player simulation teaches you the power of analytics in decision-making. Acting
as the brand manager for a laundry detergent, you will be tasked with turning around the
brand's performance by using sophisticated analytic techniques to understand current issues
and determine the best strategy for improving performance.
Program Content:
• A world overloaded with data: Is data the new oil? How does it change marketing?
• The concept of marketing, and the new role of marketing as technology develops.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
• A brief review of marketing concepts: 4Ps, Porter’s Five Forcer, customer centricity,
customer journey, sales funnel, business intelligence, data science.
• Brief review of concepts: quantitative and qualitative research; primary and secondary
data
• Data in the digital era, the evolution of data.
• Basic Metrics: What is a metric? Why do you need them? Concept, purpose, basic
metrics that everyone in marketing should know?
• Data analysis and decision making - simulations
• Understanding, visualizing and presenting data (descriptive and graphs)
• Certification Google Analytics for Beginners
• Certification Advanced Google Analytics
Basic Bibliography:
Books:
Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip E.; Reibstein, David J. Marketing metrics: 50
+ metrics every executive should master. Upper Saddle Riverw: Wharton School Publishing,
2007. 359p.
Malhotra, Naresh, Marketing Research: an Applied Orientation, Sixth Edition, Pearson
Prentice Hall. 2010.
Hair Jr., J.F.; Anderson, R.E.; Tatham, R.L.; Black, W.C. Multivariate Data Analysis. 7 ed.
New Jersey: Prentice Hall, 2010.
Complementary Bibliography
Livros:
Jeffery, M. (2010). Data-driven marketing: the 15 metrics everyone in marketing should
know. John Wiley & Sons.
Greene, William H. Econometric analysis. 6. ed. Upper Saddle River: Prentice-Hall, c2008.
1178 p.
Feinberg, F.M., Kinnear, T. and Taylor, J.R., 2012. Modern marketing research: Concepts,
methods, and cases. Cengage Learning.
Wayne L. Winston, Marketing Analytics: Data-Driven Techniques with Microsoft Excel,
(2014).
Lilien, G. L.; Rangaswamy, A. Marketing Engineering. 2 ed. Trafford, 2004.
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Portaria MEC nº 915, de 06/07/2012, D.O.U. 09/07/2012
MONEY, BANKING, DERIVATIVES AND FUTURES MARKETS
Professor: Vitória Cristina Cardoso Saddi
Course Load: 80 hours
Summary:
This course is set for students who are willing to apply economics and finance to real world
situations. The starting point here is that we start with a trading room, where we use a trading
software with real time data where students learn how to create positions of stock indexes,
interest rates and currencies. The course stresses the applied field of economics and finance.
In previous courses students learned about banks, bank runs, leverage and derivatives. In
this course we apply these concepts using three softwares that uses future markets, forex
and option strategies as well. Among the tasks, student groups, using a computer platform,
decide to buy (or sell) the asset according to the economic environment and other variables
into consideration. In each decision the software records a monetary gain or loss and the
winner is the one with highest monetary gain.
Objective:
he main goal of this course is to provide students a taste of ‘real life’ situations in a hedge
fund/ trading desk. In brief, students will learn how to trade the leading indexes in the world:
S&P, Nasdaq, Dow Jones. The most important currencies: Euro/USD, USD/Yen,
USD/Canadian Dollar; the metals: Gold, silver, copper; commodities: Corn and oil and the all
NYSE stocks. Trading is a mixture of sound economic theory with a touch of economic news
and lots of technical analysis. The proposal (and my wish) is to be able to pass along to
students what makes a successful trader/fund manager. We use computer software where
students get acquainted with spot and futures transactions in the key markets: commodities,
currencies, stock indexes and metals. Students will then apply option strategies like:
straddles, butterfly, strangle, collar and candle, among others.
Program Content:
• Bank Runs, Hedge Funds and Markets
• Understanding Interest Rates
• Mechanics of Future Markets
• Mechanics of Spot markets
• Leverage
• Margin calls
• Margin policy
• Technical Analysis and Robots and Expert Analysis
• The Federal Reserve
• Trading
• Capturing alpha and beta
• Risk management
• Tools of Monetary Policy
Basic Bibliography:
1. MISHIN, F. The Economics of Money, Banking and Financial Markets- 8th edition. New York:
Pearson, 2010.
2. LOWESTEIN, R. When Genius Failed – The Rise and Fall of Long Term Capital Management.
4th Edition. Harper Collins: 2013.
3. MURPHY, J. Technical Analysis of the Financial Markets. New York: NYIF 2011.
4 LEVINE R. and CORBAE, D. “Competition, Stability and Efficiency in Financial Markets”
Jackson Hole Symposium Paper Proceedings 2018.
Complementary Bibliography:
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