STRATEGIC PLAN 2019-2021 Final Draft - Gorey Cricket Club
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STRATEGIC PLAN 2019-2021 Final Draft
Contents
1 CONTENTS
3 OUR VISION
“
5 STRATEGIC PILLARS
7 CLUBS
Clubs are without doubt the
9 CRICKET FOR ALL lifeblood of our game here across
13 HIGH PERFORMANCE the island of Ireland. I strongly
believe there is nothing more
15 GROWTH
important for the long-term health
19 2021 TARGETS of cricket in Leinster than vibrant
clubs and the communities they
23 GOVERNANCE “
build around them for our great
25 SPIRIT OF CRICKET sport.
Ed Joyce
1 2
OUR VISION
Supporting and
working with our clubs
to grow the game
sustainably throughout
all 12 counties in
Leinster.
3 4
STRATEGIC
PILLARS
1. CLUBS 2. CRICKET FOR ALL 3. HIGH PERFORMANCE 4. GROWTH
Community Participation Excellence Innovation
Support facilities, grounds, infrastructure, Ensure cricket is open to all communities in Professionalize all aspects of Leinster Lightning Build portfolio of brands and sectors
coaching, development growth for clubs. Cricket Leinster operation involved in commercial partnerships with
Leinster support programmes made available Provide leadership in Irish sport in equality, Promote importance of Club Cricket as pathway Cricket Leinster
Champion the club game at all levels and opportunity and integration to further honours Promote all levels of Cricket Leinster club
cricket types Offer multiple entry points into cricket in Build on success of elite Leinster youth competitions better to reward, recognise and
Provide effective and joined-up competition Leinster for players, officials and fans of all structures and ensure transparent inspire all cricketers
structures across Men’s, Women’s and Youth abilities, all backgrounds meritocracy/selection Provide best-in-class digital marketing to
cricket Major focus on growth in Girls/Women’s Identify multiple pathways for youth players optimize commercial Leinster Lightning
Establish strong ‘feeder’ system between cricket to feed into Bolts/Lightning/Super 3 Squads opportunities & build fan-base
schools and all Cricket Leinster clubs with Remedy issue of large drop out rates in youth Create coaching structures and Commercialise Leinster Lightning T20 cricket
youth structures sport that affects cricket opportunities to support clubs and as a fan- focussed product
Continue to put our clubs at the heart of Create strong culture in Cricket Leinster comps develop cricketers at all levels/abilities to Build on current council relationships to more
every strategic decision for the enjoyment of all in the right spirit achieve success of the 12 counties in Leinster
5 6
1. CLUBS
Community
PROACTIVE EXPERTISE
Provide proactive centralised expertise to clubs by Cricket Leinster
for i) grounds and facilities; providing guidance in the preparation
and maintenance of grass wickets, artificial wickets, outfields,
practise nets. ii) coach education iii) club governance & structures iv)
Cricket Leinster development officers support of clubs within their
geographic region.
100%
2021 TARGET
ACCREDITATION SUPPORT
Support programme established which provides assistance to
developing clubs to achieve basic minimum standards required to
allow for the club’s participation in Cricket Leinster competitions and
thereafter to attain the Cricket Leinster Club Accreditation Mark.
of clubs to have a connection
CLEAR CRITERIA
to a feeder school
Clear criteria in-place, and adhered to,
50%
2021 TARGET
for club’s participation in Cricket Leinster
CLUB FOCUSED FEEDER SYSTEM OPPORTUNITIES
competitions.
Our clubs are recognised Establish ‘feeder’ development Provide joined up thinking
STRONG FORMATS as the hub of our sport and system between schools/club between all competitions
Strong competitions structures and are central to the long-term cricket ensuring underage club & fixtures across OCC,
formats that evolve to keep pace with sustainable development of cricket is growing sustainably. Women’s and Youth
what is best for player requirements
increase in youth the game in Leinster & all Development officers working Cricket to ensure regular
and club developments. sections strategic goals for Cricket closely with clubs. opportunities/play at all
Leinster. levels.
7 8
20%
2. CRICKET FOR ALL
2021 TARGET
Participation
20X20
growth in participation
Dedicated Club Liaison/Coaching capacity in-place supporting clubs in
establishing and developing Women’s and Girl’s cricket.
GET INVOLVED
CHANGE PERCEPTIONS
Variety of game formats provided by Cricket Leinster for playing the
game, especially a range of ‘try it out’ concepts targeted at encouraging Foster and develop strong, broad based schools
people to sample cricket, whatever their gender, race, ability or age. Look and club programmes which are seen as part of the
at possibility of formalised corporate/taverners/indoor Cricket Leinster fabric of the community/society that helps dispel
competitions. any legacy perceptions of cricket in Leinster as an
‘elite sport’.
INCLUSIVE CULTURE
Strong cricket culture, and focus
SPIRIT OF CRICKET
on fun and enjoyment developed
across Leinster ensuring the 2021 TARGET Create a culture of good discipline across all Cricket
25%
game is as accessible as possible Leinster competitions which places great importance of
to a wide audience across the the Spirit of Cricket and good conduct and behaviour of
province. players.
NEW PATHWAYS reduction of youth ALL ABILITIES
Tackle specific issue of youth drop-out numbers
Expand and develop our partnership with
drop-off within cricket by offering
Lord’s Taverners through table cricket and
new pathways for non-elite
other ability formats.
youth cricketers to retain playing
numbers through teen years.
9 10
3. HIGH PERFORMANCE
Excellence
FIRST-CLASS
Professionalise all aspects of Leinster Lightning; players, coaching
staff, marketing of team, Lightning ‘Bolts’ side, club-links, facilities
and pathways.
CLEAR PATHWAY
Further promotion and exposure provided for primacy of Leinster
100,000+
club competitions, protecting pathway from club cricket to national 2021 TARGET
honours.
NEW HOME
Establish a home of Leinster
50+
2021 TARGET
cricket with a mature hosting
partnership in place for
all senior and under-age viewers of live stream for a T20 Festival
representative fixtures.
SUSTAINABLE GROWTH level 1 coaches
OVERSEAS LINKS TRANSPARENT SELECTION COACHING PATHWAYS
Continue growth and success trained up
of Leinster elite youth Build upon success of Ensure meritocratic selection Create coaching structures
programmes and expand upon overseas school exchange policies and pathways for Leinster that give prospective
successful district programmes programme to offer further youth squads. coaches new opportunities
for boys and girls. overseas opportunities for within these pathways
elite youth Leinster cricketers. and clubs further coaching
support.
13 14
4. GROWTH
50%
2021 TARGET
GLOBAL REACH
Capitalize on the growing profile
Innovation of Irish cricket as a Test Nation
to exploit potential commercial
opportunities for cricket in
BENEFICIAL PARTNERSHIPS MARQUEE EVENTS of sponsorship revenue to Leinster.
Put in place long-term strategic partnerships with key Grow the Lightning brand be ring-fenced for clubs
sponsors and external stakeholders to generate positive especially through medium of
financial results for the benefit of our clubs. Twenty20 cricket to offer a
regular product for fans to attend, COMMUNITY SUPPORT COMMERCIAL SUPPORT
DIGITAL FIRST including Leinster Lightning v
Identify CSR Partnerships of tangible Offer support packages to our
Redevelop Cricket Leinster website to power all aspects overseas franchise matches.
benefit to cricket’s growth and reach clubs to expand their commercial
of Cricket Leinster’s governance to be ‘Digital first’, provide
within Leinster. potential.
effective communications to cricket community and beyond. 2021 TARGET
CLUB CENTRIC
Identify and implement
strategic investment
projects that will have
FAN CENTRIC
Best in class digital
offering engaging with new
audiences and growing
30%
growth in traffic
largest impact and return fanbase. across digital assets
on investment for the
wider cricket community.
15 16
“
Every step in my cricketing
journey from picking up a bat
for the first time through to
captaining Ireland at a World
Cup can be traced back to my
club. The clubs are what keep
the game alive in Leinster and
it’s crucial that we support
our clubs to help breed the
next generation of cricketers.
“
Laura Delany2021
TARGETS
1. CLUBS 2. CRICKET FOR ALL 3. HIGH PERFORMANCE 4. GROWTH
Community Participation Excellence Innovation
Increase in regional clubs so everyone in Appointment of Women’s and Girl’s Hosting of annual T20 Festival with 500 plus Generate sponsorship revenue in excess of
Leinster is within 50km of cricket club dedicated Cricket Development Officer attendees and 100,000+ viewers of live stream €250k per annum with 50% ring-fenced for clubs
Establish Club/School ‘feeder’ links to all Registered playing numbers increased overall Lightning and Bolts squads professionalised Financial surpluses achieved annually and prudent
Cricket Leinster clubs with youth sections by 20% further with additional staffing and resources buffer maintained
Targeted youth participation programme Matched funding programmes in place in the Lightning brand significant growth and Leinster Lightning annual matches v overseas
in-place driving youth sections increase by majority of local authority areas in Leinster. commercialised to cost positive to Cricket opposition franchises/counties
50% to 30 clubs across the province 25% reduction in i) lapsed cricketers dropping Leinster 30% growth in engagement, reach and traffic across
Women’s Cricket participation grows to out ii) youth drop-out numbers 50+ Level 1 Coaches trained up each year, Cricket Leinster Digital assets
50% more teams (22 to 30+) & 50% more Introduction of new formats offered in 10+ Level 2 Coaches. Corporate social responsibility partnership with
participating clubs (12 to 18) competitions by Cricket Leinster Growth of District level youth tangible impact on cricket in-place
Greater than 80% satisfaction achieved 33% reduction in disciplinary report cases in competitions expanded to girls cricket Cricket Leinster Competitions coverage expanded
in annual club surveys Cricket Leinster competitions and other counties across Mainstream Media and Cricket Leinster Digital
assets
19 20GOVERNANCE
INCLUSION
Develop a Culture and PARTNERING
Diversity Strategy which Foster closer relationships with all
impacts all four strategic 3 partner associations, 1) LCUSA
Underpinning all 4 strategic pillars
pillars of the Cricket Leinster 2) Coaches Association 3) Grounds
are transparent and accountable best
Strategic Plan. Association for benefit of all parties.
practice governance that will put the
best interest of all 42 clubs and the
SAFEGUARDING
wider cricketing community first. RELATIONSHIPS
Establish the Cricket Leinster
Child Safeguarding and Inclusion Develop a proactive and effective
Committee to oversee Cricket relationship with Cricket Ireland which
Leinster approach and mitigate is beneficial to both parties and leads
any risk in Cricket Leinster to acceptable outcomes for Cricket
competitions and affiliated clubs. Leinster.
VOLUNTEERING
Sustain strong volunteer ethos, with
targeted recruitment for specific skills.
DIVERSITY
Ensure equality and diversity is
represented at all levels in Cricket
Leinster.
23 24SPIRIT OF CRICKET Cricket Leinster recognises the unique spirit that guides our sport, we understand that we are just the guardians of the game for the next generation of cricket lovers. The Spirit of Cricket applies equally on a global level and a local level. Globally it brings people and communities from all backgrounds, genders, ages, abilities, colours and creeds together. Locally it’s just the same and here in Leinster, we play the sport with our own special Irish brand of the Spirit of Cricket that has helped create the thriving community we are all a part of. That Spirit should be one of respect, fairness, inclusivity and joy for our great game, it applies equally at every level from the Leprechaun Cup, to Men’s Division 16, to Women’s Division 1, right the way through to our elite Leinster Lightning representative team. Enjoy your cricket. 25 26
13 Sandyford Office Park Blackthorn Avenue Sandyford Industrial Estate Dublin D18PY90 www.cricketleinster.ie admin@cricketleinster.ie (01) 293 4864 FB: /cricketleinster TWTR: @cricketleinster INSTA: /cricketleinster
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