Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
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Business Plan
1
Culture &
Commerce BID
Bringing
Commercial District, Waterfront
and St. George’s Quarter
together
2021 � 2026
Business Plan
2 Culture & Commerce BID
Summary
page 5 Liverpool BID, how it started
page 6 2020 shows the power of working together
page 8 The story so far
page 16 The Next Chapter: Expanding the BID
page 18 What would it mean for each area?
page 20 The BID Area
page 24 Core Area of Work ➊ Future-proofing our city / Resilience
page 26 Core Area of Work ➋ Connecting our city / Community
page 28 Core Area of Work ➌ Improving our city / Placemaking
page 30 The Budget
page 32 Why I back the BID
Publication BID Business Plan page 34 Governance
Ballot 2021�2026
BID Area Culture & Commerce BID delivered by Liverpool BID Company
page 37 Key Dates
Culture & Commerce BID Business Plan
5
Making Liverpool Liverpool BID,
the place to do business. How it started
This is not just a city to
visit, it is a place to stay.
Liverpool BID Company works at the heart of the Our strategic approach allows us to work together
city centre, with a proven track record over the for a shared goal, making the city centre more re-
past 16 years in delivering projects and campaigns silient, strengthening its community, improving
to make Liverpool a more attractive place to work how it looks and works for us all, making it safer
and live. and stronger. This future-proofs us, and allows Liv-
erpool to continue to cater for each of its communi-
We develop ambitious regeneration projects by
ties and city’s residents.
transforming and improving the public realm. We
lobby, on behalf of our levy payers, to provide a voice We are now embarking on a new chapter where we
for businesses. We work to shape the future of Liver- bring onboard new parts of the city centre into the
pool, creating engines for growth and recovery. Culture & Commerce BID. Setting shared goals, it
helps us to stay on a clear path and work together,
We know that it is easier to have your voice heard
for the next year, next five years and next 20 years.
when you are working together. The value of Liver-
Working towards these goals helps us stay on a
pool BID Company is rooted in our ability to speak
clear trajectory where we know we’re all working
for the city centre’s different, but interconnected,
together.
sectors and industries. Be it retail, hospitality, lei-
sure, commercial activity or professional services, There is power in bringing businesses together, cre-
we know that for every business to thrive, each ating a platform, both of resources and experience,
must be represented. to make our city safer, more attractive, creative in
solving its problems and campaigning for what
BIDs, Business Improvement Districts, were born
Liverpool needs. In supporting arts and culture,
out of a strategy to enable businesses to work to-
making it more accessible, we attract people and we
gether to improve their environment. Making a city
make Liverpool a vibrant place to live and work.
an attractive place to both work and live requires
energy and investment. As public purses become There is power in working together, creating
stretched, BIDs allow business to take some of the a platform of both resources and experience
strain. to build a city that works for us all.
6 Culture & Commerce BID Business Plan
7
2020 shows the power
of working together
1 3 5 8
When businesses closed their doors in Giving different businesses a profile, When support began to come, we worked We will not always be in a pandemic,
March 2020, the team at Liverpool BID both locally and nationally, has helped to tell every levy payer how they could but our shared way of working, of lifting
Company knew it would be more impor- Liverpool business to share its case, giv- access it. We have also highlighted gaps up every business and being their voice
tant than ever to be able to connect with ing them a voice in the media and talk- and championed campaigns, like Raise at the table has helped to strengthen
people whilst they worked at home or ing directly to those in power. the Bar for larger venues, the night-time our levy payers. We have created a more
whilst their businesses closed. economy and the self-employed. sustainable, attractive and vibrant envi-
ronment for our levy payers to do busi-
ness, whether that means utilising public
2 4 6
What the past twelve months has done We provided a conduit between business- Providing data and analysis added con space, promoting them within the na-
has made us more determined to bring es and government on a local, regional and text and learning, while regular digital tional media or making their case to the
businesses together and to strengthen national scale by championing and lobby- events shared expertise and perspective. central government.
the city centre, not just for visitors or to ing for support. Liverpool BID Company 2020 was, hopefully, a year like no other,
make Liverpool a destination, but to help made the case for Liverpool city centre’s and at every turn, Liverpool BID Compa-
9
the city rebuild and thrive. high street and its industries. ny worked to be the voice and the plat- A crisis has shown us all that collabo-
form our levy payers needed at a time of ration and working together make us
crisis. stronger as a whole, and make Liverpool
much more resilient as a result.
7
As the city began to re-open, we have
helped businesses to navigate the ever
changing waters.
8 Culture & Commerce BID
1.
The Story so Far...
2.
3. 4.
Liverpool has always been a forward looking,
ambitious city and it was one of the first
to establish a BID, Business Improvement
District, in the original pilot scheme in 2004.
We established our first BID, Retail & Leisure, orig- nesses. Our 1,500 levy payers have played a central
inally called City Central, which was then quickly role in encouraging visitors to come to Liverpool,
joined by the Commercial District BID. in helping to celebrate independents like those on 5.
Castle Street and Bold Street. In 2020, those levy
What BIDs have shown is the power of bringing 6.
payers were pivotal in creating Liverpool Without
businesses together to transform the areas of a
Walls, essential for the city centre’s ability to inno-
city, making them safer, more attractive, support-
vate and survive during the pandemic.
ing culture, arts and events, increasing footfall and
economic activity. We have become a platform and Accountability is key, and we know that
a champion for business in Liverpool. when we work together we are strong-
BIDs began 50 years ago in Toronto and are rooted er for the city, connecting its range
in answering the question of how businesses can of voices, passions and interests.
contribute to a city. Doing business is not as simple
With more than 300 BIDs in the UK, BIDs are prov-
as having an office space. The environment we do
en to be the vehicle to strengthen the links within
business in is vital. It shapes our daily experience,
the business community and improve places. We
how we are able to connect and work together. It
firmly believe that with the Culture & Commerce
impacts how accessible and how attractive we are
BID we can continue to help businesses and are-
both to those who work alongside us and those
as across the city centre to maintain their distinct 7. 8.
from outside.
identity whilst working together. We are a destina-
As Liverpool city centre has transformed over the tion on the global stage and when we enable the 9.
past 16 years, Liverpool BID Company has been at private sector to support and work alongside the
its heart, providing a voice and a platform for busi- public sector we are more resilient.
£1.5m
1. Mystery Shop Awards—2017
2. CardiAct—2019
3. Celebrating Bold Street—2017
4. Mystery Shop Awards—2018
5. BID Radio Link—2017
6. Promote in Liverpool—2011
7. Urban GreenUp Pop up Forest—2018
Invested in the
8. Commercial District £1.6m
BID Area every year. Public Realm Improvement—2015
9. The Liverpool Plinth—2018
10 Culture & Commerce BID Business Plan
11
➊ Safety and Environment ➋ Connectivity & Transport
BID Street Rangers BID Safety Partnership Travel & transport updates City map
• The BID Street Rangers provide extra cleansing • We make Liverpool safe for shoppers and busi- • We work closely with Merseytravel, Merseyrail, • We annually co-produce 150,000 city centre
and maintenance services on both private and nesses alike. We support and fund joint work Mersey Ferries and Regenerating Liverpool by maps in partnership with Liverpool ONE show-
public spaces across the BID Area. On average with Merseyside Police including 2 BID funded supporting the communication of core cam- casing key attractions, accommodation and
each month, 63 doorways and 55 phone boxes are Merseyside Police officers providing levy payers paigns with BID Levy Payers and employees transport links across Liverpool city centre.
cleaned, 9 graffiti locations are restored and 27 with a direct response to enquiries about safety, to minimise disruptions in the district with
areas of private BID Levy Payers land are cleaned. anti-social behaviour and security issues. We a special emphasis on Merseyrail’s platform
have liaised with partners to establish Public upgrade work taking place from 20 Oct 2018-16 Networking opportunities
Space Protection Orders (PSPOs) to tackle issues June 2019 and the £47m Liverpool City Centre
• We host regular networking events for levy pay-
Urban GreenUp in the city centre. Our BID Police Team have been Connectivity (LCCC) scheme.
ers to create forums which bring neighbouring
instrumental to keep prolific offenders away
businesses and sectors together.
• We attracted £600,000 of funding for green from the city centre via CBOs (Criminal Behav-
spaces in the BID Area including a 60-metre long iour Orders). Shopmobility
green wall in St Johns Shopping Centre.
• We also connect and coordinate the response
• Shopmobility helps to keep our shopping areas
of the security teams of over 150 businesses as
accessible and we work to deliver and support the
part of our BID Radio Link and DISC system. We
scheme and its users.
signpost to counter-terrorism training and infor-
mation.
• The Alleygate scheme we helped to implement,
BID Police Officers Urban GreenUp Networking Office Market Review
along with a response plan, has helped to protect
vulnerable businesses and to maintain a safe and
clean environment.
BID Street Rangers
12 Culture & Commerce BID Business Plan
13
➌ Animation & Marketing
Christmas Working in Partnership Seasonal campaigns Promote in Liverpool
• Christmas is vital for our levy payers and for the • Alongside our cultural partners, like Culture • We build awareness campaigns to drive foot- • With Promoteinliverpool.com we manage expe-
whole city. We enhance the BID Area throughout Liverpool, FACT, Open Culture, Bluecoat and fall and sales, like Summer of Love, Williamson riential spaces across the BID Area, including
the festive season, from the Snowflake Trail and more, we create eye-catching and bespoke Square Bandstand, Independents’ Week, Cele- some of the most prominent locations with some
Christmas projections on M&S and Primark to events, often using venues within the BID or an- brating Castle Street and Bold Street, Student of the best footfall levels in the North West for or-
Christmas trees, lasers and light displays. imating the BID Area. We continue to support Takeover plus promoting Valentine’s Day, Grand ganisations who want to get in front of Liverpool
Culture Liverpool’s annual programme, with an National and Mother’s Day offers and more. city centre’s 75 million annual visitors.
• In 2019 we brought an international light show
investment of over £500,000 in recent years.
to Liverpool, Liverpool Light Spectacular, a • We generate £120,000 additional revenue each
50-metre LED tunnel of light and music. We • We have supported LightNight as a major spon- year which gets re-invested into the city centre.
decorated Liverpool city centre with Christmas sor since its inception.
lights and 2,000 baubles from Bold Street to Old
• We have developed strong partnerships to bring
Hall Street. A walkthrough Christmas tree in
art into the Commercial District with dot-art and
Williamson Square, along with Christmas trees
through our £250,000 investment with Liver-
in Church Street, Exchange Flags and St Paul’s
pool Biennial.
Square adding to the festive spirit. Our Neon
Angel Selfie installations were part of our cam- • We are always looking at opportunities to max-
paign aimed at encouraging visitors to share the imise the BID Levy and work together with city
Christmas magic through social media. partners. We match funded Liverpool City Coun-
cil to enhance street lighting with £100,000 of
Christmas 2019 investment in tree lighting, ceilings of light and Celebrating Bold Street Promote in Liverpool
upgrades to LED street lighting.
Liverpool Biennial
14 Culture & Commerce BID
➍ Business Support Some conclusions
from the last 16 years...
Supporting sustainability Mystery Shop:
• We identify industry trends and facilitate plan- improving customer service
ning for the future, for instance through the
• We support our levy paying businesses by run-
annual Liverpool Commercial Office Market Re-
ning an annual mystery shop programme to
view, which we fund and deliver in partnership
benchmark customer service across retail, food
with Professional Liverpool’s Property group.
and leisure.
• We support the Strategic Regeneration Frame-
work (SRF) for Cavern Quarter and Williamson
Square and co-funded the SRF for the Commer- Business support
cial District, creating a vision and plan for those
• Business support at all stages is crucial for the
areas.
sustainability of the city. We have created an
• We take part in MIPIM, the world’s largest prop- environment to help even the smallest of firms
erty market exhibition in Cannes, France, to flourish backed by a program of training and ac-
reach out to potential new investors from around cess to sources of funding and experts.
the world, championing the Commercial District
as a destination for investment.
Championing your voice
• We make sure the voice and interests of our levy
We have created partnerships Delivered innovative
paying businesses are heard and reflected in the with businesses and main city solutions through public-
development of proposals and initiatives. We stakeholders private collaboration
work with Liverpool City Council and our stake-
holders to talk about how districts, experiences
and public spaces can be improved.
Mystery Shop Awards 2019
We have created a strong-team that is
innovative, experienced and flexible in
responding to your business needs
Championed our levy payers Strengthened the business
by giving them a voice and community allowing
represented their areas and collaboration and links
sector needs among our levy payers
16 Culture & Commerce BID
The next Chapter, Liverpool BID Company will be holding a ballot in
Expanding the BID May 2021. If successful, the term of the Culture &
Commerce BID represents a further investment of
over £6.8 million in the BID Area. The aims and
objectives set out in this business plan have been
shaped by a continuous consultation exercise with
businesses, their employees and stakeholders in the
different areas.
For 16 years, Liverpool BID Company has been one, from the digital agency to the artist, the global
at the heart of a city in transformation. From leader to the independent bagelry, understands the
Grosvenor’s Liverpool ONE to a global shift in how power of working together for a shared goal.
business is conducted around the world. Now we
In Liverpool it is about shaping that ambition
are facing a new chapter of this transformation and
together, and at Liverpool BID Company we see the
we want to continue to be at the heart of it bringing
power in being a voice and a platform for business-
the business community together as we recover.
es. We believe in giving busineses a stake in our
We invest £1.5m every year into the BID Area, shared future.
working with our levy payers to create a place to
Our strategy for Liverpool is the Culture & Com-
do business, be that retail, hospitality, professional
merce BID, covering an extended Commercial
services, commercial activity, culture or creativity.
District, the Waterfront and St George’s Quar-
Our work includes making Liverpool safe, improv- ter. We will take our proven track record, in the
ing the public realm, adding art into the everyday commercial and retail hearts of the city, to help
and encouraging businesses to work together. Pro- Liverpool recover and rebuild.
motion and support helps to keep businesses com-
Liverpool has faced challenges before and it
petitive. page 16 See the proposed BID Area
faces a fresh one for the next generation. Like many
There is a shift in the way we work and use our cities there’s less money to go round, especially in page 16 Find out what this would mean for your area
city centres. This has been part of our planning the public purse, and we have hard decisions to
page 22 Read through the Core Areas of work
for several years to ensure Liverpool would be able make about how that money should be spent.
to adapt. Yet 2020 has thrown into sharp relief the page 28 See the budget
Our strategy is to create a place that supports every
desire and need for flexibility, for a city centre to page 30 The businesses endorsing this Business Plan
business and enterprise, allowing larger compa-
work for all its communities and people.
nies and venues to power the city’s renaissance, page 32 Governance
We are ready for the next chapter in its development. while creating an environment for our independ-
Cities like Liverpool are ecosystems where every- ents to thrive. page 35 Key Dates for the ballot
18 Culture & Commerce BID Business Plan
19
What would it mean The BID Area
for each area
Liverpool is a city filled The Culture & Commerce BID emboldens this, pro-
with characterful districts, viding a solid foundation for each of these distinct
areas. The Culture & Commerce BID would include
each with a strong identity the Waterfront, St George’s Quarter and an expand-
Waterfront
ed Commercial District BID working alongside its
and individual needs. sister BID, Retail & Leisure BID.
The Culture & Commerce
BID helps Liverpool to St George’s Quater
face the future together.
BID Term Retail & Leisure BID The Commercial District BID Waterfront St George’s Quarter
until 2023 Culture & Commercial District
Retail & Leisure BID will Commerce Extension The Waterfront would benefit St George’s Quarter is the
continue to operate its current BID from destination marketing, gateway to so many of
term which is due for renewal going for Moving into the 3rd term selling its rich cultural offer Liverpool’s visitors, both
in 2023 and will continue Commercial District will be and events, whilst also linking culturally and commercially.
ballot in
the 16 years of improving the core of the Culture & across the city centre. We Destination marketing
Liverpool city centre. Having
2021 Commerce BID. Continuing will support a Subvention will tie the Quarter to the
a bigger sister BID to work the work to make this the Fund, to attract conferences wider city offer, while
with will allow the Retail & international business and business events to help positioning itself at the
Leisure BID to play a bigger destination that it is. Driving contribute to Liverpool’s heart of the city’s heritage.
part in city-wide initiatives the delivery of the Commercial competitiveness on the
and be more integrated with District SRF (Spatial Regeneration global stage.
the rest of the city centre. Framework) into reality.ST
ST
20 LEEDS BID
Culture & Commerce Business Plan
21
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EAD Retail & Leisure BID The Commercial District BID Waterfront St George’s Quarter
until 2023 Culture & Commercial District
Retail & Leisure BID will Commerce Extension SWICK The Waterfront would benefit St George’s Quarter is the
continue to operate its current BRUN from destination marketing, gateway to so many of
BID
term which is due for renewal going for Moving into the 3rd term selling its rich cultural offer Liverpool’s visitors, both
in 2023 and will continue Commercial District will be and events, whilst also linking culturally and commercially.
ballot in
the 16 years of improving the core of the Culture & across the city centre. We Destination marketing
Liverpool city centre. Having
2021 Commerce BID. Continuing will support a Subvention will tie the Quarter to the
a bigger sister BID to work the work to make this the Fund, to attract conferences wider city offer, while
with will allow the Retail & international business and business events to help positioning itself at the
Leisure BID to play a bigger destination that it is. Driving contribute to Liverpool’s heart of the city’s heritage.
part in city-wide initiatives the delivery of the Commercial competitiveness on the
and be more integrated with District SRF (Spatial Regeneration global stage.
the rest of the city centre. Framework) into reality.22 Culture & Commerce BID Business Plan
23
What would it mean
for each area
Liverpool is a city filled The Culture & Commerce BID emboldens this, pro-
with characterful districts, viding a solid foundation for each of these distinct
areas. The Culture & Commerce BID would include
each with a strong identity the Waterfront, St George’s Quarter and an expand-
Waterfront
ed Commercial District BID working alongside its
and individual needs. sister BID, Retail & Leisure BID.
St George’s Quater
BID Term Retail & Leisure BID The Commercial District BID Waterfront St George’s Quarter
until 2023 Culture & Commercial District
Retail & Leisure BID will Commerce Extension The Waterfront would benefit St George’s Quarter is the
continue to operate its current BID from destination marketing, gateway to so many of
term which is due for renewal going for Moving into the 3rd term selling its rich cultural offer Liverpool’s visitors, both
in 2023 and will continue Commercial District will be and events, whilst also linking culturally and commercially.
ballot in
the 16 years of improving the core of the Culture & across the city centre. We Destination marketing
Liverpool city centre. Having
2021 Commerce BID. Continuing will support a Subvention will tie the Quarter to the
a bigger sister BID to work the work to make this the Fund, to attract conferences wider city offer, while
with will allow the Retail & international business and business events to help positioning itself at the
Leisure BID to play a bigger destination that it is. Driving contribute to Liverpool’s heart of the city’s heritage.
part in city-wide initiatives the delivery of the Commercial competitiveness on the
and be more integrated with District SRF (Spatial Regeneration global stage.
the rest of the city centre. Framework) into reality.Business Plan
25
1. Future-proofing our city Some of our
Resilience key pledges are:
Working together to strengthen
and pooling abilities and resources.
Insight Business Support Attracting Business Supporting a Subvention Fund to
and Growth attract conferences and business
events.
Knowledge is power, this is why Strengthening businesses Working with partners to attract
we will help our BID Levy Payers and providing our levy payers new investment and businesses
to understand their marketplace with the support and the into Liverpool city centre.
and economy. tools they need to thrive, Creating a solid data insights portal
Initiatives such as MIPIM, a
Our data collection and reports
access specialist support and
new empty unit/office strategy to support business planning.
optimise operational costs.
aim to offer a full picture of both or the attraction of events and
locals and visitors including Supporting businesses into conferences to ensure we make
expenditure behaviour, a more sustainable, digital Liverpool a vibrant place of
Working with businesses towards
demographics, footfall, visitor adapted, ethical, diverse business.
numbers and occupancy. and carbon footprint neutral a more sustainable and balanced
Collaborating with partners
Our sectorial and city centre
model of doing business.
across Liverpool City Region
economy.
reports will contribute to Providing targeted training to support business growth,
assessing the health of the programmes working start-up and scale-up to support
city’s economy and help with Higher and Further the mixed-used economy of Representing and joining global forums
businesses to plan and to Education institutions to Liverpool.
including Global Business District
forecast. support businesses to up-
Facilitating the retention and Innovation Club, MIPIM, IDA and IPM.
skill employees, particularly
attraction of talent.
aiming to provide valuable
free-to-access courses.Business Plan
27
2. Connecting our city Some of our
Community key pledges are:
Creating the bridges for a
stronger and better connected
business community.
Connectivity Creating Links Vision and Strategies Delivering better pedestrian
& Transport connectivity across the BID Area,
linking Waterfront, Commercial
Working with partners across Facilitating forums, platforms Ensuring Liverpool businesses
the city region and businesses and events for the business have their voices heard. We are
District and St George’s Quarter with
to keep Liverpool on the move, community to be better shaping how the city develops the rest of the city.
improving connections and connected as well as better and know what it needs and
links within different areas of linked with residents and wants to be in order to become
the city and regional centres the wider city region. a thriving place to live, work and Working with partners such as
whilst reducing disruption play. We are a platform and a
Facilitating the improvement Merseyrail and bus providers to
for businesses, employees, champion for businesses.
of the level of business across enhance the look and feel of the key
customers and residents.
different areas and sectors As we all work on the recovery
of the city to strengthen the
gateways of the city centre.
Developing with partners a of the city, it is more important
way for businesses to be able links and support across than ever that the business
to access faster broadband the local economy. community has a platform to
connection. get their needs heard so nobody Creating a platform to bring together,
is left behind. showcase and represent the quarters
Collaborating with employers
and partners to facilitate Turning visions and strategies
and sectors in the city.
sustainable, faster and cost into tangible projects is at
effective commuting routes. the core of BID’s work.Business Plan
29
3. Improving our city Some of our
Placemaking key pledges are:
It is vital that Liverpool is an attractive
place to do business, that it is clean
and safe, easy to travel around
and that it shows its best self.
Continuing the delivery of enhanced
public realm through our commitment
to a Public Realm Fund.
Destination Clean & Safe Events & Campaigns
Marketing
Revitalising and enhancing Derby
Funding destination marketing Having a safe and clean city Working with our partners to
and creating a forum which with a consistent approach that make Liverpool an engaging Square, St John’s Gardens and other
brings together major partners benefits businesses, residents and attractive place to be. civic squares across the BID Area.
of the Visitor Economy in and visitors alike is key for the Curating seasonal campaigns
Liverpool like Royal Albert sustainable future of Liverpool. to attract business and visitors,
Dock Liverpool and National continuing our city’s story. Working with Retail & Leisure BID
Museums Liverpool, towards Our good working relationship
a common approach that with businesses, Liverpool City Working with art and to celebrate the “Pool of Life” across
attracts businesses and Council and Merseyside Police cultural partners to showcase Whitechapel as the key connecting
will allow us to expand the work everything the city has to offer,
people to our city. route from Royal Albert Dock Liverpool
of our successful BID Police from LightNight to Liverpool
Strengthening relationships Team and BID Street Rangers Biennial, celebrating our to William Brown Street.
among Marketing Liverpool, into the new areas of Water- cultural heritage and
the accommodation sector and front and St George’s Quarter supporting local organisations.
partners is key to developing creating tailored initiatives, Extending our successful BID Police
and driving a strategy which offering a dedicated presence Ensuring the whole BID Area
supports the attraction of is part of city-wide campaigns Team and BID Street Rangers to the
and saving costs for businesses.
visitors to Liverpool. throughout the year facilitating new areas in the BID.
Continue our work a seamless experience for
Working with partners to
improving and increasing residents, employees and
develop a city approach for way
lighting, green/blue spaces and visitors especially at important
finding, jointly promoting our Leading on seasonal animation and
public art across the city centre. times like Christmas,
city’s quarters like St George’s
Summer or bank holidays. Christmas.
Quarter and Waterfront and
creating effective routes.30 Culture & Commerce BID Business Plan
31
The budget
BID Levy broken down by areas in Year 1
Hereditaments* Rateable Value (RV) BID Levy
Current Commercial District BID 274 £43,559,400 £696,950
Commercial District Extension 16 £2,929,750 £46,876
As part of the proposed Culture & Commerce St George’s Quarter 35 £8,029,500 £128,472
BID, we are changing the threshold that sets Waterfront 131 £26,279,000 £418,864
which businesses can be liable for BID Levy.
Total 456 £80,797,650 £1,291,162
* Hereditament is a term used in UK local taxation to refer to
We are proposing a BID Levy of 1.6% of the rateable For existing levy payers within Commercial District BID Levy 1,60% rateable units of property. It can also be defined as a property
which is or may become liable to a rate, shown as a separate
value of businesses whose rateable value is £45,000 BID who will be exempt from paying the BID Levy item in the valuation list.
Rateable Value Threshold £45.000
or above with a levy cap at £40,000 for any one he- moving forward, due to the increase on the rateable
reditament. value, we value your support and there will be ways
in which you can continue to get involved with BID
projects.
How the BID Levy works
1. Boundary: The defined BID Area in this proposal includes 6. Chargeable day: The levy eligibility and liability is deter-
Income all roads, streets and private developments within the defined
boundary, even if they are not listed yet or are created after the
mined on a single chargeable day which will be on 1st June
each year. The first chargeable day will be the 12th June
Year 1 Year 2 Year 3 Year 4 Year 5 Total ballot has taken place. 2021 for an initial period of 354 days and will then be the 1st
2021-22 2022-23 2023-24 2024-25 2025-26 June each year thereafter, each for a full year until the end of
2. Rateable values: The eligibility based on rateable value is the BID term.
BID Levy income* £1,226,604 £1,263,402 £1,301,304 £1,340,343 £1,380,553 £6,512,206 not fixed and will fluctuate with the national Valuation Office
Agency evaluations. Billing is carried out on behalf of Liverpool 7. Exemptions: There are no proposed exemptions and dis-
Additional income** £50,000 £50,000 £75,000 £85,000 £90,000 £350,000 BID Company by Liverpool City Council who will determine counts. There is a levy cap of £40,000 for any one heredita-
eligibility. ment.
Total income £1,276,604 £1,313,402 £1,376,304 £1,425,343 £1,470,553 £6,862,206
* BID levy income based on 95% collection, with a £40,000 levy cap for any one
3. Levy payments: BID Levy for Year 1 will be calculated at 8. Vacant properties: Where a property is vacant, liability for
hereditament and potential annual inflation increase from Year 2 onwards. 1.6% of the hereditament’s rateable value. the full BID Levy chargeable falls to the owner/landlord of the
** Income from Promote in Liverpool generated via the commercialisation property.
of experiential sites across the Culture & Commerce BID area. 4. Inflation: Income from year 2 and subsequent years has a
3% increase applied year on year to allow for inflation. Wheth- 9. Accommodation hereditaments: Accommodation busi-
er this additional amount is charged is at the discretion of the nesses within these BID arrangements will only be required to
Expenditure Culture & Commerce BID operating board and may not neces-
sarily be applied.
pay this levy until such time as an Accommodation BID comes
into force over the same geographical area. At that point this
levy becomes null and void for accommodation businesses,
Year 1 Year 2 Year 3 Year 4 Year 5 Total
5. Threshold: The threshold for BID Levy is £45,000. Any and instead those businesses will pay the new levy charged
2021-22 2022-23 2023-24 2024-25 2025-26
hereditament whose rateable value is £45,000 or above will be by the Accommodation BID for the term of those BID arrange-
liable for BID Levy. ments. The affected business will have the opportunity to vote
Operating Costs £255,321 £262,680 £275,261 £285,069 £294,111 £1,372,442 in the Accommodation BID ballot when it takes place.
£6.8m
Resilience £255,000 £265,000 £270,000 £285,000 £300,000 £1,375,000
Community £200,000 £210,000 £225,000 £235,000 £250,000 £1,120,000
Placemaking £520,000 £540,000 £560,000 £580,000 £600,000 £2,800,000
Expenditure £1,230,321 £1,277,680 £1,330,261 £1,385,069 £1,444,111 £6,667,442 The proposed Culture & Commerce BID
Contingency £46,283 £35,722 £46,043 £40,274 £26,442 £194,765
represents £6.8m investment in
improving your trading environment.
Total Expenditure £1,276,604 £1,313,402 £1,376,304 £1,425,343 £1,470,553 £6,862,20632 Culture & Commerce BID Business Plan
33
Why I back the BID
Sue Weir Laura Pye Nisha Katona
CEO of Director of National Founder of
Medicash Museums Liverpool Mowgli
Liverpool BID Company Liverpool’s cultural offer is Liverpool has proved to be a city
works in that it helps to bring central to its economy and that gets on with the business
the business community ensuring via the BID we have of helping businesses create
together meaningfully. an environment to wealth and jobs for others
Working on attract visitors and give
Faye Dyer Denise Barrett-Baxendale Gillian Miller
projects with a shared vision them a warm welcome is
Managing Director Director CEO of Liverpool’s
and aim makes us stronger as incredibly important to us
of The ACC and CEO of Royal Court and Chair of
a city and better placed at National Museums
Liverpool Group Everton FC St George’s Quarter CIC
to succeed Liverpool
Troy Johnson
Development Director
of Griffiths & Armour
Liverpool’s world-renowned
waterfront is a growing,
The business tourism sector is dynamic hub of business and Making the whole of
critical to the economy of cultural activity. As residents of Liverpool city centre a
Liverpool, particularly now at the Royal Liver Building in the vibrant destination, from
Knowing there’s a strategy in this vital time of recovery. The heart of Liverpool’s waterfront, its history and heritage to
place, that there’s a team on BID Subvention Fund will help Everton is proud to be working nightime economy, is vital
hand to support you and your to support in attracting alongside partners in contribut- for the city as it moves
business when you need it, business events to the city, ing to our city’s exciting future forward. Liverpool BID
working to constantly which in turn will help to as together we boost our local Company threads the city
improve and evolve the business underpin the success and economy, create jobs, attract centre together, ensuring
environment helps to build a growth of our retail and visitors and help our region all its parts work in
thriving business community hospitality sectors compete on a global stage harmony34 Culture & Commerce BID Business Plan
35
Governance, A BID is a partnership
How it will work allowing businesses, within
a specific area, to access
additional services, business
It’s rooted in legislation, which gives businesses er area under one umbrella, allowing a better con- support and representation.
the power to formally designate an area and to lev- nected and supported Liverpool city centre.
erage additional funding to be invested on priori-
Each BID is overseen by a separate operating board,
ties that matter to them.
currently one for Retail & Leisure BID and another
one for Commercial District BID, who ensure that
what’s delivered is in line with the business plan.
How the BID works
The Liverpool BID Company Executive Board over-
A BID is a voice and a platform for businesses. To
sees the strategic and financial aspects of the com-
form a BID, over half of the businesses in a desig-
pany.
nated area must vote ‘YES’ by total number of votes
cast, and also by rateable value of those votes cast. The current Commercial District BID board will
If successful, every business that meets the crite- transition into the Culture & Commerce BID board
ria automatically becomes a BID Levy Payer and by enlarging the representation and including
pays a levy each year, which is invested to deliver businesses from the new areas. All operating
the aims of the BID business plan which is created boards will be able to influence and take part in the
following consultation with businesses in the area. strategy helping to make Liverpool as welcoming,
accessible and safe as it can be.
The levy creates extra benefits that work to vastly
improve the quality of the area, for businesses, vis-
Baselines
itors and employees, as well as, making it more at-
As a BID we must deliver services that are over and
tractive to investors. This money can pay for phys-
above those provided by statutory partners (such
ical projects, like better lighting or street cleaning,
as Liverpool City Council and Merseyside Police)
the creation of green spaces, crime reduction pro-
we establish a ‘baseline statement’, setting out
grammes, special events, transport, accessibility
what services are provided by them and allowing
or marketing. All these decisions are set out in the
the BID to pledge additional support.
BID business plan.
The following baselines apply to this BID ballot:
• Street Cleansing Provided by LSSL (Liverpool-
Governance Street Scene Limited) on behalf of Liverpool
Liverpool’s existing BIDs, Retail & Leisure BID and City Council
Commercial District BID, are both managed by us, • City Centre Policing – Merseyside Police
the Liverpool BID Company. We are a private, not- • City Centre CCTV – Monitoring (CityWatch) –
for-profit limited company, working on behalf of Liverpool City Council
our 1,500 BID Levy Payers.
The current Commercial District BID will expand Service level agreements are also in place for:
and also include Waterfront and St George’s Quar- • Christmas Light Provision
ter. The new BID will be named Culture & Com- • Operation of a Section 115 licence within the
merce BID which will be managed by us, Liverpool BID Area
BID Company. It will bring businesses from a larg-36 Culture & Commerce BID Business Plan
37
A business community that Key dates Conducted independently by Civica Election Ser-
vices, formerly Electoral Reform Services, a postal
is as strong as the sum of its
ballot will be held for all eligible businesses within
the defined area of this proposal.
The ballot date is 10 June 2021 at 5pm – all votes
parts is much more effective re-ceived by Civica before this time will be
counted. The ballot will be successful if more
than 50% of businesses vote ‘YES’ by total number
for a local economy than one of votes cast (one per eligible hereditament) and
also ‘YES’ by a majority of the total rateable value
single business.
of the heredita-ments voting.
If successful, every business that meets the criteria
automatically becomes a BID Levy Payer and pays
a BID Levy.
Stakeholder engagement 2020
Public consultation February 2021
Launch of the business plan April 2021
Postal ballot 2021 Thursday 13 May 2021–Thursday 10 June 2021
Announcement of ballot result Friday 11 June 2021
Culture & Commerce BID starts operating Saturday 12 June 2021
For more information visit: liverpoolbidcompany.com/ballot38 Culture & Commerce BID Business Plan
39
Vote YES for
Culture & Commerce BID
2021—2026
0151 703 2399 twitter @LpoolBIDcompany
info@liverpoolbidcompany.com LinkedIn Liverpool BID Company
liverpoolbidcompany.com instagram facebook LiverpoolBIDcompany40 Culture & Commerce BID Businesses working together to create a thriving and vibrant destination.
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