Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...

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Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
Business Plan
                                                              1

        Culture &
      Commerce BID
                           Bringing
                Commercial District, Waterfront
                  and St. George’s Quarter
                           together

                                                   2021 � 2026
                                                  Business Plan
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
2                                                                         Culture & Commerce BID

                                                                                                   Summary

                                                                                                   page 5         Liverpool BID, how it started
                                                                                                   page 6         2020 shows the power of working together
                                                                                                   page 8		       The story so far
                                                                                                   page 16        The Next Chapter: Expanding the BID
                                                                                                   page 18		      What would it mean for each area?
                                                                                                   page 20		      The BID Area
                                                                                                   page 24		 Core Area of Work   ➊ Future-proofing our city / Resilience
                                                                                                   page 26		 Core Area of Work   ➋ Connecting our city / Community
                                                                                                   page 28		 Core Area of Work   ➌ Improving our city / Placemaking
                                                                                                   page 30		      The Budget
                                                                                                   page 32		      Why I back the BID
Publication   BID Business Plan                                                                    page 34		Governance
Ballot		      2021�2026
BID Area 		   Culture & Commerce BID delivered by Liverpool BID Company
                                                                                                   page 37		Key Dates
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
Culture & Commerce BID   Business Plan
                                                                                                                                                                      5

Making Liverpool                                         Liverpool BID,
the place to do business.                                How it started
This is not just a city to
visit, it is a place to stay.

                                                         Liverpool BID Company works at the heart of the           Our strategic approach allows us to work together
                                                         city centre, with a proven track record over the          for a shared goal, making the city centre more re-
                                                         past 16 years in delivering projects and campaigns        silient, strengthening its community, improving
                                                         to make Liverpool a more attractive place to work         how it looks and works for us all, making it safer
                                                         and live.                                                 and stronger. This future-proofs us, and allows Liv-
                                                                                                                   erpool to continue to cater for each of its communi-
                                                         We develop ambitious regeneration projects by
                                                                                                                   ties and city’s residents.
                                                         transforming and improving the public realm. We
                                                         lobby, on behalf of our levy payers, to provide a voice   We are now embarking on a new chapter where we
                                                         for businesses. We work to shape the future of Liver-     bring onboard new parts of the city centre into the
                                                         pool, creating engines for growth and recovery.           Culture & Commerce BID. Setting shared goals, it
                                                                                                                   helps us to stay on a clear path and work together,
                                                         We know that it is easier to have your voice heard
                                                                                                                   for the next year, next five years and next 20 years.
                                                         when you are working together. The value of Liver-
                                                                                                                   Working towards these goals helps us stay on a
                                                         pool BID Company is rooted in our ability to speak
                                                                                                                   clear trajectory where we know we’re all working
                                                         for the city centre’s different, but interconnected,
                                                                                                                   together.
                                                         sectors and industries. Be it retail, hospitality, lei-
                                                         sure, commercial activity or professional services,       There is power in bringing businesses together, cre-
                                                         we know that for every business to thrive, each           ating a platform, both of resources and experience,
                                                         must be represented.                                      to make our city safer, more attractive, creative in
                                                                                                                   solving its problems and campaigning for what
                                                         BIDs, Business Improvement Districts, were born
                                                                                                                   Liverpool needs. In supporting arts and culture,
                                                         out of a strategy to enable businesses to work to-
                                                                                                                   making it more accessible, we attract people and we
                                                         gether to improve their environment. Making a city
                                                                                                                   make Liverpool a vibrant place to live and work.
                                                         an attractive place to both work and live requires
                                                         energy and investment. As public purses become            There is power in working together, creating
                                                         stretched, BIDs allow business to take some of the        a platform of both resources and experience
                                                         strain.                                                   to build a city that works for us all.
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
6                                                                          Culture & Commerce BID   Business Plan
                                                                                                                                                                                                        7

2020 shows the power
of working together

1                                                  3                                                5                                                      8
    When businesses closed their doors in              Giving different businesses a profile,                 When support began to come, we worked            We will not always be in a pandemic,
    March 2020, the team at Liverpool BID              both locally and nationally, has helped                to tell every levy payer how they could          but our shared way of working, of lifting
    Company knew it would be more impor-               Liverpool business to share its case, giv-             ac­cess it. We have also highlighted gaps        up every business and being their voice
    tant than ever to be able to connect with          ing them a voice in the media and talk-                and championed campaigns, like Raise             at the table has helped to strengthen
    people whilst they worked at home or               ing directly to those in power.                        the Bar for larger venues, the night-time        our levy payers. We have created a more
    whilst their businesses closed.                                                                           economy and the self-em­ployed.                  sustain­able, attractive and vibrant envi-
                                                                                                                                                               ronment for our levy payers to do busi-
                                                                                                                                                               ness, whether that means utilising public

2                                                  4                                                6
    What the past twelve months has done               We provided a conduit between business-                Providing data and analysis added con­           space, promoting them within the na-
    has made us more determined to bring               es and government on a local, regional and             text and learning, while regular digital         tional media or mak­ing their case to the
    businesses together and to strengthen              national scale by championing and lobby-               events shared expertise and perspective.         central government.
    the city centre, not just for visitors or to       ing for support. Liverpool BID Company                 2020 was, hopefully, a year like no other,
    make Liverpool a destination, but to help          made the case for Liverpool city centre’s              and at every turn, Liverpool BID Compa-

                                                                                                                                                           9
    the city rebuild and thrive.                       high street and its industries.                        ny worked to be the voice and the plat-          A crisis has shown us all that collabo-
                                                                                                              form our levy payers needed at a time of         ration and working together make us
                                                                                                              crisis.                                          stronger as a whole, and make Liverpool
                                                                                                                                                               much more resilient as a result.

                                                                                                    7
                                                                                                              As the city began to re-open, we have
                                                                                                              helped businesses to navigate the ever
                                                                                                              changing waters.
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
8                                                                                      Culture & Commerce BID
                                                                                                                  1.

The Story so Far...

                                                                                                                            2.

                                                                                                                  3.   4.

Liverpool has always been a forward looking,
ambitious city and it was one of the first
to establish a BID, Business Improvement
District, in the original pilot scheme in 2004.

We established our first BID, Retail & Leisure, orig-   nesses. Our 1,500 levy payers have played a central
inally called City Central, which was then quickly      role in encouraging visitors to come to Liverpool,
joined by the Commercial District BID.                  in helping to celebrate independents like those on                       5.
                                                        Castle Street and Bold Street. In 2020, those levy
What BIDs have shown is the power of bringing                                                                     6.
                                                        payers were pivotal in creating Liverpool Without
businesses together to transform the areas of a
                                                        Walls, essential for the city centre’s ability to inno-
city, making them safer, more attractive, support-
                                                        vate and survive during the pandemic.
ing culture, arts and events, increasing footfall and
economic activity. We have become a platform and        Accountability is key, and we know that
a champion for business in Liverpool.                   when we work together we are strong-
BIDs began 50 years ago in Toronto and are rooted       er for the city, connecting its range
in answering the question of how businesses can         of voices, passions and interests.
contribute to a city. Doing business is not as simple
                                                        With more than 300 BIDs in the UK, BIDs are prov-
as having an office space. The environment we do
                                                        en to be the vehicle to strengthen the links within
business in is vital. It shapes our daily experience,
                                                        the business community and improve places. We
how we are able to connect and work together. It
                                                        firmly believe that with the Culture & Commerce
impacts how accessible and how attractive we are
                                                        BID we can continue to help businesses and are-
both to those who work alongside us and those
                                                        as across the city centre to maintain their distinct           7.        8.
from outside.
                                                        identity whilst working together. We are a destina-
As Liverpool city centre has transformed over the       tion on the global stage and when we enable the           9.
past 16 years, Liverpool BID Company has been at        private sector to support and work alongside the
its heart, providing a voice and a platform for busi-   public sector we are more resilient.

£1.5m
                                                                                                                                            1. Mystery Shop Awards—2017
                                                                                                                                                          2. CardiAct—2019
                                                                                                                                         3. Celebrating Bold Street—2017
                                                                                                                                            4. Mystery Shop Awards—2018
                                                                                                                                                    5. BID Radio Link—2017
                                                                                                                                             6. Promote in Liverpool—2011
                                                                                                                                  7. Urban GreenUp Pop up Forest—2018
                                                        Invested in the
                                                                                                                                              8. Commercial District £1.6m
                                                        BID Area every year.                                                            Public Realm Improvement—2015
                                                                                                                                               9. The Liverpool Plinth—2018
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
10                                                                                      Culture & Commerce BID      Business Plan
                                                                                                                                                                                                                            11

➊ Safety and Environment                                                                                            ➋ Connectivity & Transport

BID Street Rangers                                         BID Safety Partnership                                   Travel & transport updates                            City map
• The BID Street Rangers provide extra cleansing           • We make Liverpool safe for shoppers and busi-          • We work closely with Merseytravel, Merseyrail,      • We annually co-produce 150,000 city centre
  and maintenance services on both private and               nesses alike. We support and fund joint work             Mersey Ferries and Regenerating Liverpool by          maps in partnership with Liverpool ONE show-
  public spaces across the BID Area. On average              with Merseyside Police including 2 BID funded            supporting the communication of core cam-             casing key attractions, accommodation and
  each month, 63 doorways and 55 phone boxes are             Merseyside Police officers providing levy payers         paigns with BID Levy Payers and employees             transport links across Liverpool city centre.
  cleaned, 9 graffiti locations are restored and 27          with a direct response to enquiries about safety,        to minimise disruptions in the district with
  areas of private BID Levy Payers land are cleaned.         anti-social behaviour and security issues. We            a special emphasis on Merseyrail’s platform
                                                             have liaised with partners to establish Public           upgrade work taking place from 20 Oct 2018-16       Networking opportunities
                                                             Space Protection Orders (PSPOs) to tackle issues         June 2019 and the £47m Liverpool City Centre
                                                                                                                                                                          • We host regular networking events for levy pay-
Urban GreenUp                                                in the city centre. Our BID Police Team have been        Connectivity (LCCC) scheme.
                                                                                                                                                                            ers to create forums which bring neighbouring
                                                             instrumental to keep prolific offenders away
                                                                                                                                                                            businesses and sectors together.
• We attracted £600,000 of funding for green                 from the city centre via CBOs (Criminal Behav-
  spaces in the BID Area including a 60-metre long           iour Orders).                                          Shopmobility
  green wall in St Johns Shopping Centre.
                                                           • We also connect and coordinate the response
                                                                                                                    • Shopmobility helps to keep our shopping areas
                                                             of the security teams of over 150 businesses as
                                                                                                                      accessible and we work to deliver and support the
                                                             part of our BID Radio Link and DISC system. We
                                                                                                                      scheme and its users.
                                                             signpost to counter-terrorism training and infor-
                                                             mation.
                                                           • The Alleygate scheme we helped to implement,
                                     BID Police Officers                                                                                                  Urban GreenUp                          Networking Office Market Review
                                                             along with a response plan, has helped to protect
                                                             vulnerable businesses and to maintain a safe and
                                                             clean environment.

                                                                                               BID Street Rangers
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
12                                                                                   Culture & Commerce BID       Business Plan
                                                                                                                                                                                                                               13

➌ Animation & Marketing

Christmas                                               Working in Partnership                                    Seasonal campaigns                                       Promote in Liverpool
• Christmas is vital for our levy payers and for the    • Alongside our cultural partners, like Culture           • We build awareness campaigns to drive foot-            • With Promoteinliverpool.com we manage expe-
  whole city. We enhance the BID Area throughout          Liverpool, FACT, Open Culture, Bluecoat and               fall and sales, like Summer of Love, Williamson          riential spaces across the BID Area, including
  the festive season, from the Snowflake Trail and        more, we create eye-catching and bespoke                  Square Bandstand, Independents’ Week, Cele-              some of the most prominent locations with some
  Christmas projections on M&S and Primark to             events, often using venues within the BID or an-          brating Castle Street and Bold Street, Student           of the best footfall levels in the North West for or-
  Christmas trees, lasers and light displays.             imating the BID Area. We continue to support              Takeover plus promoting Valentine’s Day, Grand           ganisations who want to get in front of Liverpool
                                                          Culture Liverpool’s annual programme, with an             National and Mother’s Day offers and more.               city centre’s 75 million annual visitors.
• In 2019 we brought an international light show
                                                          investment of over £500,000 in recent years.
  to Liverpool, Liverpool Light Spectacular, a                                                                                                                             • We generate £120,000 additional revenue each
  50-metre LED tunnel of light and music. We            • We have supported LightNight as a major spon-                                                                      year which gets re-invested into the city centre.
  decorated Liverpool city centre with Christmas          sor since its inception.
  lights and 2,000 baubles from Bold Street to Old
                                                        • We have developed strong partnerships to bring
  Hall Street. A walkthrough Christmas tree in
                                                          art into the Commercial District with dot-art and
  Williamson Square, along with Christmas trees
                                                          through our £250,000 investment with Liver-
  in Church Street, Exchange Flags and St Paul’s
                                                          pool Biennial.
  Square adding to the festive spirit. Our Neon
  Angel Selfie installations were part of our cam-      • We are always looking at opportunities to max-
  paign aimed at encouraging visitors to share the        imise the BID Levy and work together with city
  Christmas magic through social media.                   partners. We match funded Liverpool City Coun-
                                                          cil to enhance street lighting with £100,000 of
                                       Christmas 2019     investment in tree lighting, ceilings of light and                                     Celebrating Bold Street                                        Promote in Liverpool
                                                          upgrades to LED street lighting.

                                                                                             Liverpool Biennial
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
14                                                                                   Culture & Commerce BID

➍ Business Support                                                                                               Some conclusions
                                                                                                                 from the last 16 years...
Supporting sustainability                               Mystery Shop:
• We identify industry trends and facilitate plan-      improving customer service
  ning for the future, for instance through the
                                                        • We support our levy paying businesses by run-
  annual Liverpool Commercial Office Market Re-
                                                          ning an annual mystery shop programme to
  view, which we fund and deliver in partnership
                                                          benchmark customer service across retail, food
  with Professional Liverpool’s Property group.
                                                          and leisure.
• We support the Strategic Regeneration Frame-
  work (SRF) for Cavern Quarter and Williamson
  Square and co-funded the SRF for the Commer-          Business support
  cial District, creating a vision and plan for those
                                                        • Business support at all stages is crucial for the
  areas.
                                                          sustainability of the city. We have created an
• We take part in MIPIM, the world’s largest prop-        environment to help even the smallest of firms
  erty market exhibition in Cannes, France, to            flourish backed by a program of training and ac-
  reach out to potential new investors from around        cess to sources of funding and experts.
  the world, championing the Commercial District
  as a destination for investment.

Championing your voice
• We make sure the voice and interests of our levy
                                                                                                                   We have created partnerships             Delivered innovative
  paying businesses are heard and reflected in the                                                                 with businesses and main city            solutions through public-
  development of proposals and initiatives. We                                                                     stakeholders                             private collaboration
  work with Liverpool City Council and our stake-
  holders to talk about how districts, experiences
  and public spaces can be improved.
                                                                                      Mystery Shop Awards 2019

                                                                                                                                   We have created a strong-team that is
                                                                                                                                  innovative, experienced and flexible in
                                                                                                                                    responding to your business needs

                                                                                                                   Championed our levy payers               Strengthened the business
                                                                                                                   by giving them a voice and               community allowing
                                                                                                                   represented their areas and              collaboration and links
                                                                                                                   sector needs                             among our levy payers
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
16                                                                                     Culture & Commerce BID

The next Chapter,                                                                                                 Liverpool BID Company will be holding a ballot in
Expanding the BID                                                                                                 May 2021. If successful, the term of the Culture &
                                                                                                                  Commerce BID represents a further investment of
                                                                                                                  over £6.8 million in the BID Area. The aims and
                                                                                                                  objectives set out in this business plan have been
                                                                                                                  shaped by a continuous consultation exercise with
                                                                                                                  businesses, their employees and stakeholders in the
                                                                                                                  different areas.

For 16 years, Liverpool BID Company has been             one, from the digital agency to the artist, the global
at the heart of a city in transformation. From           leader to the independent bagelry, understands the
Grosvenor’s Liverpool ONE to a global shift in how       power of working together for a shared goal.
business is conducted around the world. Now we
                                                         In Liverpool it is about shaping that ambition
are facing a new chapter of this transformation and
                                                         together, and at Liverpool BID Company we see the
we want to continue to be at the heart of it bringing
                                                         power in being a voice and a platform for business-
the business community together as we recover.
                                                         es. We believe in giving busineses a stake in our
We invest £1.5m every year into the BID Area,            shared future.
working with our levy payers to create a place to
                                                         Our strategy for Liverpool is the Culture & Com-
do business, be that retail, hospitality, professional
                                                         merce BID, covering an extended Commercial
services, commercial activity, culture or creativity.
                                                         District, the Waterfront and St George’s Quar-
Our work includes making Liverpool safe, improv-         ter. We will take our proven track record, in the
ing the public realm, adding art into the everyday       commercial and retail hearts of the city, to help
and encouraging businesses to work together. Pro-        Liverpool recover and rebuild.
motion and support helps to keep businesses com-
                                                         Liverpool has faced challenges before and it
petitive.                                                                                                         page 16     See the proposed BID Area
                                                         faces a fresh one for the next generation. Like many
There is a shift in the way we work and use our          cities there’s less money to go round, especially in     page 16     Find out what this would mean for your area
city centres. This has been part of our planning         the public purse, and we have hard decisions to
                                                                                                                  page 22     Read through the Core Areas of work
for several years to ensure Liverpool would be able      make about how that money should be spent.
to adapt. Yet 2020 has thrown into sharp relief the                                                               page 28     See the budget
                                                         Our strategy is to create a place that supports every
desire and need for flexibility, for a city centre to                                                             page 30		   The businesses endorsing this Business Plan
                                                         business and enterprise, allowing larger compa-
work for all its communities and people.
                                                         nies and venues to power the city’s renaissance,         page 32		Governance
We are ready for the next chapter in its development.    while creating an environment for our independ-
Cities like Liverpool are ecosystems where every-        ents to thrive.                                          page 35		Key Dates for the ballot
Culture & Commerce BID - Bringing Commercial District, Waterfront and St. George's Quarter together - Liverpool ...
18                                                                    Culture & Commerce BID    Business Plan
                                                                                                                                                                                                            19

What would it mean                                                                              The BID Area
for each area

Liverpool is a city filled               The Culture & Commerce BID emboldens this, pro-
with characterful districts,             viding a solid foundation for each of these distinct
                                         areas. The Culture & Commerce BID would include
each with a strong identity              the Waterfront, St George’s Quarter and an expand-
                                                                                                                                                              Waterfront

                                         ed Commercial District BID working alongside its
and individual needs.                    sister BID, Retail & Leisure BID.

                                                                                                The Culture & Commerce
                                                                                                BID helps Liverpool to                                 St George’s Quater

                                                                                                face the future together.

          BID Term        Retail & Leisure BID                               The                   Commercial District BID              Waterfront                             St George’s Quarter
          until 2023                                                         Culture &             Commercial District
                       Retail & Leisure BID will                             Commerce              Extension                         The Waterfront would benefit           St George’s Quarter is the
                       continue to operate its current                       BID                                                     from destination marketing,            gateway to so many of
                       term which is due for renewal                         going for          Moving into the 3rd term             selling its rich cultural offer        Liverpool’s visitors, both
                       in 2023 and will continue                                                Commercial District will be          and events, whilst also linking        culturally and commercially.
                                                                             ballot in
                       the 16 years of improving                                                the core of the Culture &            across the city centre. We             Destination marketing
                       Liverpool city centre. Having
                                                                             2021               Commerce BID. Continuing             will support a Subvention              will tie the Quarter to the
                       a bigger sister BID to work                                              the work to make this the            Fund, to attract conferences           wider city offer, while
                       with will allow the Retail &                                             international business               and business events to help            positioning itself at the
                       Leisure BID to play a bigger                                             destination that it is. Driving      contribute to Liverpool’s              heart of the city’s heritage.
                       part in city-wide initiatives                                            the delivery of the Commercial       competitiveness on the
                       and be more integrated with                                              District SRF (Spatial Regeneration   global stage.
                       the rest of the city centre.                                             Framework) into reality.
ST
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                                                                                                  Culture & Commerce                                                                                                  Business Plan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               21

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          BID TermBIRKENH
                          EAD      Retail & Leisure BID                                                                The                                                                                                        Commercial District BID                                                                                                          Waterfront                                                                                      St George’s Quarter
          until 2023                                                                                                   Culture &                                                                                                  Commercial District
                                Retail & Leisure BID will                                                              Commerce                                                                                                   Extension SWICK                                                                                                           The Waterfront would benefit                                                                St George’s Quarter is the
                                continue to operate its current                                                                                                                                                                                                    BRUN                                                                                     from destination marketing,                                                                 gateway to so many of
                                                                                                                       BID
                                term which is due for renewal                                                          going for                                                                                      Moving into the 3rd term                                                                                                              selling its rich cultural offer                                                             Liverpool’s visitors, both
                                in 2023 and will continue                                                                                                                                                             Commercial District will be                                                                                                           and events, whilst also linking                                                             culturally and commercially.
                                                                                                                       ballot in
                                the 16 years of improving                                                                                                                                                             the core of the Culture &                                                                                                             across the city centre. We                                                                  Destination marketing
                                Liverpool city centre. Having
                                                                                                                       2021                                                                                           Commerce BID. Continuing                                                                                                              will support a Subvention                                                                   will tie the Quarter to the
                                a bigger sister BID to work                                                                                                                                                           the work to make this the                                                                                                             Fund, to attract conferences                                                                wider city offer, while
                                with will allow the Retail &                                                                                                                                                          international business                                                                                                                and business events to help                                                                 positioning itself at the
                                Leisure BID to play a bigger                                                                                                                                                          destination that it is. Driving                                                                                                       contribute to Liverpool’s                                                                   heart of the city’s heritage.
                                part in city-wide initiatives                                                                                                                                                         the delivery of the Commercial                                                                                                        competitiveness on the
                                and be more integrated with                                                                                                                                                           District SRF (Spatial Regeneration                                                                                                    global stage.
                                the rest of the city centre.                                                                                                                                                          Framework) into reality.
22                                                                    Culture & Commerce BID    Business Plan
                                                                                                                                                                                                        23

What would it mean
for each area

Liverpool is a city filled               The Culture & Commerce BID emboldens this, pro-
with characterful districts,             viding a solid foundation for each of these distinct
                                         areas. The Culture & Commerce BID would include
each with a strong identity              the Waterfront, St George’s Quarter and an expand-
                                                                                                                                                              Waterfront

                                         ed Commercial District BID working alongside its
and individual needs.                    sister BID, Retail & Leisure BID.

                                                                                                                                                       St George’s Quater

          BID Term        Retail & Leisure BID                               The                   Commercial District BID              Waterfront                             St George’s Quarter
          until 2023                                                         Culture &             Commercial District
                       Retail & Leisure BID will                             Commerce              Extension                         The Waterfront would benefit           St George’s Quarter is the
                       continue to operate its current                       BID                                                     from destination marketing,            gateway to so many of
                       term which is due for renewal                         going for          Moving into the 3rd term             selling its rich cultural offer        Liverpool’s visitors, both
                       in 2023 and will continue                                                Commercial District will be          and events, whilst also linking        culturally and commercially.
                                                                             ballot in
                       the 16 years of improving                                                the core of the Culture &            across the city centre. We             Destination marketing
                       Liverpool city centre. Having
                                                                             2021               Commerce BID. Continuing             will support a Subvention              will tie the Quarter to the
                       a bigger sister BID to work                                              the work to make this the            Fund, to attract conferences           wider city offer, while
                       with will allow the Retail &                                             international business               and business events to help            positioning itself at the
                       Leisure BID to play a bigger                                             destination that it is. Driving      contribute to Liverpool’s              heart of the city’s heritage.
                       part in city-wide initiatives                                            the delivery of the Commercial       competitiveness on the
                       and be more integrated with                                              District SRF (Spatial Regeneration   global stage.
                       the rest of the city centre.                                             Framework) into reality.
Business Plan
                                                                                                                                                                    25

1.                 Future-proofing our city                                                              Some of our
                   Resilience                                                                            key pledges are:
                   Working together to strengthen
                   and pooling abilities and resources.

Insight                               Business Support                Attracting Business                                   Supporting a Subvention Fund to
                                      and Growth                                                                            attract conferences and business
                                                                                                                            events.
Knowledge is power, this is why       Strengthening businesses        Working with partners to attract
we will help our BID Levy Payers      and providing our levy payers   new investment and businesses
to understand their marketplace       with the support and the        into Liverpool city centre.
and economy.                          tools they need to thrive,                                                            Creating a solid data insights portal
                                                                      Initiatives such as MIPIM, a
Our data collection and reports
                                      access specialist support and
                                                                      new empty unit/office strategy                        to support business planning.
                                      optimise operational costs.
aim to offer a full picture of both                                   or the attraction of events and
locals and visitors including         Supporting businesses into      conferences to ensure we make
expenditure behaviour,                a more sustainable, digital     Liverpool a vibrant place of
                                                                                                                            Working with businesses towards
demographics, footfall, visitor       adapted, ethical, diverse       business.
numbers and occupancy.                and carbon footprint neutral                                                          a more sustainable and balanced
                                                                      Collaborating with partners
Our sectorial and city centre
                                      model of doing business.
                                                                      across Liverpool City Region
                                                                                                                            economy.
reports will contribute to            Providing targeted training     to support business growth,
assessing the health of the           programmes working              start-up and scale-up to support
city’s economy and help               with Higher and Further         the mixed-used economy of                             Representing and joining global forums
businesses to plan and to             Education institutions to       Liverpool.
                                                                                                                            including Global Business District
forecast.                             support businesses to up-
                                                                      Facilitating the retention and                        Innovation Club, MIPIM, IDA and IPM.
                                      skill employees, particularly
                                                                      attraction of talent.
                                      aiming to provide valuable
                                      free-to-access courses.
Business Plan
                                                                                                                                                                    27

2.                Connecting our city                                                                    Some of our
                  Community                                                                              key pledges are:
                 Creating the bridges for a
                 stronger and better connected
                 business community.

Connectivity                      Creating Links                    Vision and Strategies                                   Delivering better pedestrian
& Transport                                                                                                                 connectivity across the BID Area,
                                                                                                                            linking Waterfront, Commercial
Working with partners across      Facilitating forums, platforms    Ensuring Liverpool businesses
the city region and businesses    and events for the business       have their voices heard. We are
                                                                                                                            District and St George’s Quarter with
to keep Liverpool on the move,    community to be better            shaping how the city develops                           the rest of the city.
improving connections and         connected as well as better       and know what it needs and
links within different areas of   linked with residents and         wants to be in order to become
the city and regional centres     the wider city region.            a thriving place to live, work and                      Working with partners such as
whilst reducing disruption                                          play. We are a platform and a
                                  Facilitating the improvement                                                              Merseyrail and bus providers to
for businesses, employees,                                          champion for businesses.
                                  of the level of business across                                                           enhance the look and feel of the key
customers and residents.
                                  different areas and sectors       As we all work on the recovery
                                  of the city to strengthen the
                                                                                                                            gateways of the city centre.
Developing with partners a                                          of the city, it is more important
way for businesses to be able     links and support across          than ever that the business
to access faster broadband        the local economy.                community has a platform to
connection.                                                         get their needs heard so nobody                         Creating a platform to bring together,
                                                                    is left behind.                                         showcase and represent the quarters
Collaborating with employers
and partners to facilitate                                          Turning visions and strategies
                                                                                                                            and sectors in the city.
sustainable, faster and cost                                        into tangible projects is at
effective commuting routes.                                         the core of BID’s work.
Business Plan
                                                                                                                                                                     29

3.                Improving our city                                                                        Some of our
                  Placemaking                                                                               key pledges are:
                  It is vital that Liverpool is an attractive
                  place to do business, that it is clean
                  and safe, easy to travel around
                  and that it shows its best self.

                                                                                                                               Continuing the delivery of enhanced
                                                                                                                               public realm through our commitment
                                                                                                                               to a Public Realm Fund.
Destination                        Clean & Safe                         Events & Campaigns
Marketing
                                                                                                                               Revitalising and enhancing Derby
Funding destination marketing      Having a safe and clean city         Working with our partners to
and creating a forum which         with a consistent approach that      make Liverpool an engaging                             Square, St John’s Gardens and other
brings together major partners     benefits businesses, residents       and attractive place to be.                            civic squares across the BID Area.
of the Visitor Economy in          and visitors alike is key for the    Curating seasonal campaigns
Liverpool like Royal Albert        sustainable future of Liverpool.     to attract business and visitors,
Dock Liverpool and National                                             continuing our city’s story.                           Working with Retail & Leisure BID
Museums Liverpool, towards         Our good working relationship
a common approach that             with businesses, Liverpool City      Working with art and                                   to celebrate the “Pool of Life” across
attracts businesses and            Council and Merseyside Police        cultural partners to showcase                          Whitechapel as the key connecting
                                   will allow us to expand the work     everything the city has to offer,
people to our city.                                                                                                            route from Royal Albert Dock Liverpool
                                   of our successful BID Police         from LightNight to Liverpool
Strengthening relationships        Team and BID Street Rangers          Biennial, celebrating our                              to William Brown Street.
among Marketing Liverpool,         into the new areas of Water-         cultural heritage and
the accommodation sector and       front and St George’s Quarter        supporting local organisations.
partners is key to developing      creating tailored initiatives,                                                              Extending our successful BID Police
and driving a strategy which       offering a dedicated presence        Ensuring the whole BID Area
supports the attraction of                                              is part of city-wide campaigns                         Team and BID Street Rangers to the
                                   and saving costs for businesses.
visitors to Liverpool.                                                  throughout the year facilitating                       new areas in the BID.
                                   Continue our work                    a seamless experience for
Working with partners to
                                   improving and increasing             residents, employees and
develop a city approach for way
                                   lighting, green/blue spaces and      visitors especially at important
finding, jointly promoting our                                                                                                 Leading on seasonal animation and
                                   public art across the city centre.   times like Christmas,
city’s quarters like St George’s
                                                                        Summer or bank holidays.                               Christmas.
Quarter and Waterfront and
creating effective routes.
30                                                                                                                Culture & Commerce BID    Business Plan
                                                                                                                                                                                                                                                                                             31

The budget
                                                                                                                                            BID Levy broken down by areas in Year 1
                                                                                                                                                                                                     Hereditaments*          Rateable Value (RV)                                      BID Levy

                                                                                                                                            Current Commercial District BID                                        274                 £43,559,400                                   £696,950

                                                                                                                                            Commercial District Extension                                           16                   £2,929,750                                    £46,876

As part of the proposed Culture & Commerce                                                                                                  St George’s Quarter                                                     35                   £8,029,500                                  £128,472

BID, we are changing the threshold that sets                                                                                                Waterfront                                                             131                 £26,279,000                                   £418,864

which businesses can be liable for BID Levy.
                                                                                                                                            Total                                                                  456                 £80,797,650                                 £1,291,162

                                                                                                                                                                                                                             *    Hereditament is a term used in UK local taxation to refer to
We are proposing a BID Levy of 1.6% of the rateable                                  For existing levy payers within Commercial District    BID Levy                                                             1,60%            rateable units of property. It can also be defined as a property
                                                                                                                                                                                                                                  which is or may become liable to a rate, shown as a separate
value of businesses whose rateable value is £45,000                                  BID who will be exempt from paying the BID Levy                                                                                              item in the valuation list.
                                                                                                                                            Rateable Value Threshold                                         £45.000
or above with a levy cap at £40,000 for any one he-                                  moving forward, due to the increase on the ra­teable
reditament.                                                                          value, we value your support and there will be ways
                                                                                     in which you can continue to get involved with BID
                                                                                     projects.
                                                                                                                                            How the BID Levy works
                                                                                                                                            1. Boundary: The defined BID Area in this proposal includes            6. Chargeable day: The levy eligibility and liability is deter-
Income                                                                                                                                      all roads, streets and private developments within the defined
                                                                                                                                            boundary, even if they are not listed yet or are created after the
                                                                                                                                                                                                                  mined on a single chargeable day which will be on 1st June
                                                                                                                                                                                                                  each year. The first chargeable day will be the 12th June
                                               Year 1                Year 2             Year 3        Year 4        Year 5          Total   ballot has taken place.                                               2021 for an initial period of 354 days and will then be the 1st
                                             2021-22               2022-23            2023-24       2024-25       2025-26                                                                                         June each year thereafter, each for a full year until the end of
                                                                                                                                            2. Rateable values: The eligibility based on rateable value is        the BID term.
BID Levy income*                         £1,226,604            £1,263,402           £1,301,304   £1,340,343    £1,380,553      £6,512,206   not fixed and will fluctuate with the national Valuation Office
                                                                                                                                            Agency evaluations. Billing is carried out on behalf of Liverpool     7. Exemptions: There are no proposed exemptions and dis-
Additional income**                          £50,000               £50,000            £75,000       £85,000       £90,000       £350,000    BID Company by Liverpool City Council who will determine              counts. There is a levy cap of £40,000 for any one heredita-
                                                                                                                                            eligibility.                                                          ment.
Total income                             £1,276,604            £1,313,402           £1,376,304   £1,425,343    £1,470,553      £6,862,206

*    BID levy income based on 95% collection, with a £40,000 levy cap for any one
                                                                                                                                            3. Levy payments: BID Levy for Year 1 will be calculated at            8. Vacant properties: Where a property is vacant, liability for
     hereditament and potential annual inflation increase from Year 2 onwards.                                                              1.6% of the hereditament’s rateable value.                            the full BID Levy chargeable falls to the owner/landlord of the
**   Income from Promote in Liverpool generated via the commercialisation 		                                                                                                                                      property.
     of experiential sites across the Culture & Commerce BID area.                                                                          4. Inflation: Income from year 2 and subsequent years has a
                                                                                                                                            3% increase applied year on year to allow for inflation. Wheth-        9. Accommodation hereditaments: Accommodation busi-
                                                                                                                                            er this additional amount is charged is at the discretion of the      nesses within these BID arrangements will only be required to

Expenditure                                                                                                                                 Culture & Commerce BID operating board and may not neces-
                                                                                                                                            sarily be applied.
                                                                                                                                                                                                                  pay this levy until such time as an Accommodation BID comes
                                                                                                                                                                                                                  into force over the same geographical area. At that point this
                                                                                                                                                                                                                  levy becomes null and void for accommodation businesses,
                                               Year 1                Year 2             Year 3        Year 4        Year 5          Total
                                                                                                                                            5. Threshold: The threshold for BID Levy is £45,000. Any              and instead those businesses will pay the new levy charged
                                             2021-22               2022-23            2023-24       2024-25       2025-26
                                                                                                                                            hereditament whose rateable value is £45,000 or above will be         by the Accommodation BID for the term of those BID arrange-
                                                                                                                                            liable for BID Levy.                                                  ments. The affected business will have the opportunity to vote
Operating Costs                            £255,321               £262,680           £275,261      £285,069      £294,111      £1,372,442                                                                         in the Accommodation BID ballot when it takes place.

                                                                                                                                            £6.8m
Resilience                                 £255,000               £265,000           £270,000      £285,000      £300,000      £1,375,000

Community                                  £200,000               £210,000           £225,000      £235,000      £250,000      £1,120,000

Placemaking                                £520,000               £540,000           £560,000      £580,000      £600,000      £2,800,000

Expenditure                              £1,230,321             £1,277,680          £1,330,261   £1,385,069    £1,444,111      £6,667,442                                                                         The proposed Culture & Commerce BID
Contingency                                  £46,283                £35,722           £46,043       £40,274       £26,442        £194,765
                                                                                                                                                                                                                  represents £6.8m investment in
                                                                                                                                                                                                                  improving your trading environment.
Total Expenditure                        £1,276,604            £1,313,402           £1,376,304   £1,425,343    £1,470,553      £6,862,206
32                                                                           Culture & Commerce BID    Business Plan
                                                                                                                                                                                                              33

Why I back the BID

          Sue Weir                         Laura Pye                        Nisha Katona
           CEO of                     Director of National                   Founder of
          Medicash                    Museums Liverpool                        Mowgli

  Liverpool BID Company            Liverpool’s cultural offer is   Liverpool has proved to be a city
works in that it helps to bring    central to its economy and       that gets on with the business
  the business community          ensuring via the BID we have       of helping businesses create
   together meaningfully.               an environment to             wealth and jobs for others
          Working on                 attract visitors and give
                                                                                                                  Faye Dyer                  Denise Barrett-Baxendale                 Gillian Miller
projects with a shared vision       them a warm welcome is
                                                                                                              Managing Director                      Director                       CEO of Liverpool’s
and aim makes us stronger as       incredibly important to us
                                                                                                                  of The ACC                        and CEO of                   Royal Court and Chair of
   a city and better placed           at National Museums
                                                                                                               Liverpool Group                      Everton FC                   St George’s Quarter CIC
          to succeed                         Liverpool
                                                                            Troy Johnson
                                                                        Development Director
                                                                        of Griffiths & Armour

                                                                                                                                              Liverpool’s world-renowned
                                                                                                                                                waterfront is a growing,
                                                                                                        The business tourism sector is       dynamic hub of business and           Making the whole of
                                                                                                           critical to the economy of      cultural activity. As residents of     Liverpool city centre a
                                                                                                        Liverpool, particularly now at      the Royal Liver Building in the     vibrant destination, from
                                                                    Knowing there’s a strategy in       this vital time of recovery. The   heart of Liverpool’s waterfront,     its history and heritage to
                                                                     place, that there’s a team on      BID Subvention Fund will help       Everton is proud to be working      nightime economy, is vital
                                                                    hand to support you and your            to support in attracting       alongside partners in contribut-       for the city as it moves
                                                                      business when you need it,          business events to the city,      ing to our city’s exciting future     forward. Liverpool BID
                                                                        working to constantly              which in turn will help to        as together we boost our local     Company threads the city
                                                                   improve and evolve the business        underpin the success and           economy, create jobs, attract      centre together, ensuring
                                                                     environment helps to build a           growth of our retail and          visitors and help our region          all its parts work in
                                                                    thriving business community                hospitality sectors             compete on a global stage                  harmony
34                                                                                      Culture & Commerce BID    Business Plan
                                                                                                                                                  35

Governance,                                                                                                       A BID is a partnership
How it will work                                                                                                  allowing businesses, within
                                                                                                                  a specific area, to access
                                                                                                                  additional services, business
It’s rooted in legislation, which gives businesses        er area under one umbrella, allowing a better con-      support and representation.
the power to formally designate an area and to lev-       nected and supported Liverpool city centre.
erage additional funding to be invested on priori-
                                                          Each BID is overseen by a separate operating board,
ties that matter to them.
                                                          currently one for Retail & Leisure BID and another
                                                          one for Commercial District BID, who ensure that
                                                          what’s delivered is in line with the business plan.
How the BID works
                                                          The Liverpool BID Company Executive Board over-
A BID is a voice and a platform for businesses. To
                                                          sees the strategic and financial aspects of the com-
form a BID, over half of the businesses in a desig-
                                                          pany.
nated area must vote ‘YES’ by total number of votes
cast, and also by rateable value of those votes cast.     The current Commercial District BID board will
If successful, every business that meets the crite-       transition into the Culture & Commerce BID board
ria automatically becomes a BID Levy Payer and            by enlarging the representation and including
pays a levy each year, which is invested to deliver       businesses from the new areas. All operating
the aims of the BID business plan which is created        boards will be able to influence and take part in the
following consultation with businesses in the area.       strategy helping to make Liverpool as welcoming,
                                                          accessible and safe as it can be.
The levy creates extra benefits that work to vastly
improve the quality of the area, for businesses, vis-
                                                          Baselines
itors and employees, as well as, making it more at-
                                                          As a BID we must deliver services that are over and
tractive to investors. This money can pay for phys-
                                                          above those provided by statutory partners (such
ical projects, like better lighting or street cleaning,
                                                          as Liverpool City Council and Merseyside Police)
the creation of green spaces, crime reduction pro-
                                                          we establish a ‘baseline statement’, setting out
grammes, special events, transport, accessibility
                                                          what services are provided by them and allowing
or marketing. All these decisions are set out in the
                                                          the BID to pledge additional support.
BID business plan.
                                                          The following baselines apply to this BID ballot:
                                                          •      Street Cleansing Provided by LSSL (Liverpool-
Governance                                                     Street Scene Limited) on behalf of Liverpool
Liverpool’s existing BIDs, Retail & Leisure BID and            City Council
Commercial District BID, are both managed by us,          •      City Centre Policing – Merseyside Police
the Liverpool BID Company. We are a private, not-         •      City Centre CCTV – Monitoring (CityWatch) –
for-profit limited company, working on behalf of               Liverpool City Council
our 1,500 BID Levy Payers.
The current Commercial District BID will expand           Service level agreements are also in place for:
and also include Waterfront and St George’s Quar-         •   Christmas Light Provision
ter. The new BID will be named Culture & Com-             •   Operation of a Section 115 licence within the
merce BID which will be managed by us, Liverpool              BID Area
BID Company. It will bring businesses from a larg-
36                               Culture & Commerce BID   Business Plan
                                                                                                                                                      37

A business community that                                 Key dates                                 Conducted independently by Civica Election Ser-
                                                                                                    vices, formerly Electoral Reform Services, a postal

is as strong as the sum of its
                                                                                                    ballot will be held for all eligible businesses within
                                                                                                    the defined area of this proposal.
                                                                                                    The ballot date is 10 June 2021 at 5pm – all votes

parts is much more effective                                                                        re-ceived by Civica before this time will be
                                                                                                    counted. The ballot will be successful if more
                                                                                                    than 50% of businesses vote ‘YES’ by total number

for a local economy than one                                                                        of votes cast (one per eligible hereditament) and
                                                                                                    also ‘YES’ by a majority of the total rateable value

single business.
                                                                                                    of the heredita-ments voting.
                                                                                                    If successful, every business that meets the criteria
                                                                                                    automatically becomes a BID Levy Payer and pays
                                                                                                    a BID Levy.

                                                          Stakeholder engagement                  2020
                                                          Public consultation                     February 2021
                                                          Launch of the business plan             April 2021
                                                          Postal ballot 2021                      Thursday 13 May 2021–Thursday 10 June 2021
                                                          Announcement of ballot result           Friday 11 June 2021
                                                          Culture & Commerce BID starts operating Saturday 12 June 2021

                                                          For more information visit:             liverpoolbidcompany.com/ballot
38                                                                        Culture & Commerce BID   Business Plan
                                                                                                                   39

Vote YES for
Culture & Commerce BID
2021—2026

0151 703 2399                  twitter            @LpoolBIDcompany
info@liverpoolbidcompany.com   LinkedIn           Liverpool BID Company
liverpoolbidcompany.com        instagram facebook LiverpoolBIDcompany
40                            Culture & Commerce BID

Businesses working together
to create a thriving and
vibrant destination.
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