Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton

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Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
Renewal Business Plan for
       Brighton City Centre
Business Improvement District (BID)
            2016 - 2021
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
Inside
The Vision        01   The Proposals    08
Chair’s Welcome   02   Key Statistics   15
Executive Summary 03   Management       16
The Challenge     04   Renewal Budget   17
The Investment    06
                       Understanding
The Ballot        06   The Proposals    18
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
The Vision
To deliver a thriving, safe, clean
and vibrant city centre that
residents and visitors want to
come back to time and again.

                                     01
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
Chair’s Welcome
            “A ‘YES’ vote   It’s hard to believe that it’s been nearly five years since the Brighton City Centre
                            Business Improvement District (BID) was renewed. This term has been a huge
          means a joint     success and all of us involved are very proud of its achievements.
     investment in the
                            In July 2016 all of the current services provided by the BID will cease to exist…
       city for the next    unless businesses vote to see the excellent work continue.
           five years; an
                            Over the past 12 months, we have been hard at work to gauge opinion within the
     investment which       500 strong membership on what projects you would like to see after July 2016. We
       will continue to     have now collated the information we have received from distributing over 1000
                            consultation documents, along with the feedback from over 3000 1:1 visits and
      deliver the great     telephone calls. This proposal outlined here shows how your continued investment
      range of services     in Brighton City Centre will deliver the projects that you have asked to see.

       (and more) that      This March, your vote to renew the BID will mean a vote to maintain Brighton
        you have come       city centre as the regional shopping destination. It will also enable you to vote
                            for increased fairness within the business community, thus ending the somewhat
         to expect from     iniquitous nature of the current levy system. We are proposing a flat rate of 1.25%
                 the BID”   of your rateable value – that means that all the businesses in the BID will now
                            pay an equal proportion of their Business Rates. In fact, 51% of the current BID
                            levy payers (most of which are small, independent traders) will see their annual
                            contribution drop.

                            But most importantly, a ‘YES’ vote means a joint investment in the city for the next
                            five years; an investment which will continue to deliver the great range of services
                            (and more) that you have come to expect from the BID.

                            A ‘No’ vote will simply mean an end to all the current services; no on-street
                            security function, no hanging baskets, banners or bunting throughout the summer
                            months and no Christmas lights come December 2016 and the years to follow. We
                            want Brighton city centre to continue to be a fantastic place to work, live and visit.
                            So I strongly urge you to carefully consider the Business Plan and vote in favour.

                            Thank you for your support.

                            Claudia Fisher
                            Chair, Brilliant Brighton
02
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
Executive Summary
There are over 200 BIDs across the UK,      businesses to decide collectively if they   “Over the past five
cumulatively investing £146,769,600*        wish to continue the BID. This will be
in projects decided upon by the             done via a democratic vote in March.
                                                                                        years, the BID has
business community itself.                  We are asking you to vote ‘YES’ to          provided over £1.8m
                                            ensure a bright future by renewing the
In July 2006, the first Business            BID for a further five year term from 1
                                                                                        of services to the
Improvement District in Brighton city       July 2016 to 30th June 2021.                city centre that are
centre was established. Over the last
                                                                                        above and beyond
decade, local businesses have invested      The aims are simple:
nearly £3m worth of additional services                                                 the service levels
to improve the trading environment and            To enhance the safety of Brighton     currently provided
attract more shoppers and visitors to             city centre with a uniformed on-
the area.                                         street Ambassador service.            by Brighton & Hove
                                                                                        City Council and
In the last three                                 To deliver an annual display of
                                                                                        Sussex Police.”
                                                  Christmas lights throughout the
years alone, annual                               city centre BID area.
visitor numbers
                                                  To dress the city in the summer
have risen by                                     months to extend the ‘festival
3 million to hit an                               feel’ to September.

estimated 11 million                              To continue to help businesses
visitors per year.**                              make significant savings on their
                                                  overheads by using the buying
Over the past five years, the BID has             power of over 500 members to
provided over £1.8m of services to the            reduce costs.
city centre that are above and beyond
the service levels currently provided             To promote Brighton city
by Brighton & Hove City Council and               centre as a brilliant place to
Sussex Police. The BID annually delivers          shop and visit.
the city centre Christmas lighting
displays, on-street security for 364 days         To give businesses in the BID
a year along with projects to dress               area a voice to lobby the local
the city centre in the summer months,             authority, police and central
marketing, social media and numerous              government, where appropriate,
discounts on business services.                   and play a full part in deciding
                                                  how the city centre is managed.
The BID Board of Directors would like             This could include supporting
to build on the successes of the past             projects on wayfinding (to
five years to make sure that Brighton             maximise footfall to the BID area
continues to thrive, attract more                 from visitors to the numerous
customers and maintain its position as            significant city wide developments
the regional shopping centre.                     which will come on-line over
                                                  the next five years) along with
In June 2016 Brighton’s current BID               pushing for and supporting Park       *Nationwide BID Survey 2015: British BIDs
expires and all services will cease to            and Ride or other projects to         **Visit Brighton: Economic Impact Assessment

exist unless it is renewed. It is up to           increase visitors to the city.                                                  03
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
The Challenge
The businesses in the city centre have an opportunity through a BID to increase their market share. Although Brighton gets 13
million shoppers and 11 million tourists annually, it is important that we continue to encourage those people to visit and spend
in the BID area. The BID seeks to secure the independent sector as well as the major retail offer in the area, solidifying the
complete offer for visitors to the city centre.

Brighton retailers face immediate challenges:

      We compete with major shopping              Brighton is increasingly seen               Prior to the BID being
      centres such as Chichester, Blue            as difficult to access with                 established, some businesses
      Water and Southampton. New                  expensive parking.                          in the city centre had been
      developments elsewhere threaten                                                         generous in contributing towards
      Brighton’s retail sector: for               Business closures in the city               improvements but not all did.
      example Croydon’s new £1bn                  centre have been relatively static          Unless businesses collectively
      shopping destination development            over recent years, however,                 address the problems ahead, the
      by Westfield and Hammerson, due             Brighton still needs to act now to          city’s retail and leisure sector will
      for completion in 2020, will provide        attract more new customers.                 suffer from under-investment.
      regional shoppers with four major
      department stores under one roof            The past few years have seen                Brighton currently sits within the
      all within an hour’s travel from            a significant investment in                 top Retail rankings at number 22
      (and potentially taking significant         Christmas lights through the                (up from 28 in 2010). We need
      trade from) Brighton’s retailers.           current BID. Without a BID                  to continue to drive forward from
      Also, Eastbourne is about to                renewal, the streets would be               this enviable position and build
      enjoy a multi-million pound town            dark in the city centre during              on it to secure our future as a top
      centre redevelopment and is in the          the all important Christmas                 shopping destination in the UK.
      process of establishing its own BID.        trading period.

While we face these challenges, we must make the most of our opportunities to:

      Increase sales by attracting more           Provide high-quality Christmas              Work with the council and
      shoppers into the area through              lighting to attract customers               the police to improve existing
      targeted marketing.                         during the high-spend period.               statutory services such as
                                                                                              street cleaning and provide
      Provide BID-wide floral displays            Enhance the shopping and visitor            better support for the wider
      during the summer months,                   experience by improving security            street community.
      along with banners and bunting              and reducing criminal activity and
      to give the city centre a festival          anti-social behaviour, both day
      feel which lasts much longer than           and night.
      the festival month of May.

The BID ensures that Brighton businesses will benefit from substantial additional
funding of over £1.9m (including voluntary contributions) over the next five years to
deliver these benefits.

04
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
05
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
The Investment
 “By supporting the        An annual levy for a period of 5 years, equivalent to 1.25% of non-domestic
                           rateable value, will be charged on all qualifying hereditaments* listed in the Non-
  BID, we are jointly      Domestic Rating list (supplied to the BID company from the City Council) that are in
     investing in our      the proposed BID area (see map on page 16 and ‘Understanding the Proposals’ on
                           page 18). Registered charities and those businesses that have a rateable value of
   local area so that      £5,000 or less will benefit from a discount of 95% on the above rate.
 everyone can enjoy
                           The BID levy will be supplemented by a voluntary contribution from Churchill
    a safe, clean and      Square Shopping Centre. The BID will also seek other voluntary contributions,
      vibrant city for     sponsorship support from other businesses, revenue raising projects and will
                           explore opportunities for EU funding.
     years to come.”
                           Every penny of the levy collected will be used to deliver the projects in this Business
            Matt Bristow   Plan. This is in contrast to Uniform Business Rates (UBR) where Brighton & Hove
            Home Sense     businesses have no say on how the money is actually spent.
                           *A rateable unit of property

                           The Ballot
                           All qualifying non-domestic rate paying businesses within the proposed BID area
                           will be eligible to vote on this proposal including those eligible for a discount.
                           Brighton BID Ltd is the proposer. Ballot papers will be posted no later than the 3rd
                           March, with the final ballot date being 5pm on 31st March 2016. Given a majority
                           vote both by number and rateable value of those voting, the BID will commence on
                           the 1st July 2016, for a five year period.

                           A majority ‘NO’ vote will STOP all existing BID activities from 30th June 2016,
                           which will mean:

                                  A lost opportunity to invest                The loss of access to over 10,000
                                  over £1.9m in the BID area                  potential customers via the Brilliant
                                  over the next five years.                   Brighton online media channels.

                                  NO more on-street BID                       NO shopping basket of deals
                                  Ambassador Security Patrols.                to support your business such
                                                                              as NCP discounts or money off
                                  NO additional night-time                    procurement.
                                  security service from 6pm until
                                  midnight, seven days a week.                NO more FREE access to many
                                                                              of the services from the Business
                                  NO more BID Christmas lights.               Crime Reduction Partnership.

                                  NO more banners, bunting or                 NO realistic prospect of a BID
                                  hanging baskets in the city                 being re-established in the
                                  during the summer months.                   foreseeable future.
06
Brighton City Centre Renewal Business Plan for - Business Improvement District (BID) - Brilliant Brighton
07
The Proposals:
City Centre
Ambassadors
Over the last five years, the BID has provided a professional
uniformed security presence during the day.

The project has:

     Provided support between 10am                Provided a dedicated phone line      Since the BID came
     and 6pm Monday to Saturday                   for quick response.
     and 11am to 5pm on Sundays.
                                                                                       in to being in 2011,
                                                  Delivered a deal with the            BID members have
     Returned over £100,000 of                    Public Fundraising Regulatory
     stolen goods to BID businesses               Association (PFRA) to better
                                                                                       consistently rated
     since 2011.                                  manage on-street charity             the Ambassador
                                                  fundraisers in the BID area.
     Been central in providing
                                                                                       services as good or
     intelligence which has directly              Provided free access to the city’s   excellent, with 94%
     lead to over 570 arrests.                    award winning Business Crime
                                                  Reduction Partnership’s (BCRP)
                                                                                       responding to the
     Assisted in moving on antisocial             online database of criminals         2015 survey saying
     behaviour (begging, drunk and                working in the area.
     disorderly, nuisance buskers and
                                                                                       the Ambassadors
     rough sleepers).                                                                  are a success.

08
The Brilliant Brighton Ambassadors are on the street for seven
                                                          days a week, 364 days a year. Their role is not just about security,
                                                          although they have worked hard to deliver a service that BID
                                                          members can trust.

                                                          On top of that, they are also a helpful and friendly presence for
                                                          the public and visitors alike. From giving directions to tourists,
                                                          students and shoppers, to providing anti-crime advice to BID
                                                          members, the Ambassadors have been just a phone call away with
                                                          help and support over the past five years.

  Business Plan Proposal: A renewed security service with the addition
  of night-time support for the late night economy.
  The security aspect to the BID will be split into two sections:

         A ‘daytime’ security presence with two teams of two officers patrolling the BID area from 10am – 6pm
         Monday to Saturday, and from 11am – 5pm on Sunday, 364 days a year.

         A ‘night-time’ element consisting of a Mobile Support Unit from the end of the daytime shift until
         midnight, 7 days a week with two members of staff.

         This additional service will be able to:

         a. Provide support for anti-social behaviour in the BID area well in to the evening

         b. Give daytime businesses added support if they are called to their businesses in the evening due to burglar
            alarms etc

         c. Add to the feeling of safety within the BID area which will have a knock-on positive effect for individuals
            visiting during the day

  Working with the Business Crime Reduction Partnership, details of illegal activities will be logged and held on a
  sophisticated incident database. These will be used to inform tactical decisions by Sussex Police and formulate
  evidence for Criminal Behaviour Orders (CBOs) which have replaced Anti-Social Behaviour Orders (ASBOs), along
  with the targeting of offenders.

  It is intended that this service will compliment any existing licensing conditions regarding the use of mobile support
  units or the provision of security staff.

                                                £53,175.00
                                                                                                             £37,745.17
Total Stock                                                                    £30,877.56
Recovery           £11,503.42

                                                                                 5,163                         5,309
                                                  3,693

Total Sightings      408
                                                   248                                                         232
                                                                                  205
Total Arrests         77

                     2012                         2013                            2014                        2015
                                                                                                                             09
The Proposals:
City Centre Festive
Lighting Displays
Over the last five years, the BID has provided festive lighting displays
from mid-November through to early January.

The project has:

       Provided the largest annual                          Delivered an annual switch-on        Without the BID, the
       festive lighting display on the                      display which has become an
       South coast to cement Brighton                       important event in the annual
                                                                                                 city’s annual festive
       city centre as a ‘must-see’                          city calendar attracting over 500    lighting displays
       Christmas attraction in its                          people each year.
       own right.
                                                                                                 would not exist.
                                                            Changed all bulbs to LED and         In the 2015 annual
       Created a beautiful display to                       added in digital timers for the
       welcome and entice visitors and                      entire scheme, thus delivering
                                                                                                 BID survey, 96% of
       shoppers to the BID area during                      a greener Christmas for the BID      respondents felt
       the most important trading period                    and reducing costs.
       of the year.
                                                                                                 that the lights are a
                                                            Delivered annual sponsorship of      successful aspect of
       Worked with BID members to                           the Christmas lights switch-on
       deliver appropriate displays for                     event of over £10,000.
                                                                                                 the BIDs work.
       their own areas.

   Business Plan Proposal: To deliver a brand
   new annual display of festive lights within the
   BID area as outlined above.

 N.B The BID cannot guarantee uninterrupted illumination of the lights but any outages will be
 addressed in the shortest practicable time.

10
The Proposals:
Dressing The
City During The
Summer Months
Over the last five years, the BID has provided a project to make the city
centre more appealing to visitors from May through to September.

The project has:

      Annually installed and maintained            Pioneered a project involving       In the 2015 annual
      1800m of bunting throughout the              the city’s 70 schools by inviting
      BID area.                                    children to design banners to
                                                                                       survey, 91% of
                                                   welcome Brighton’s 11m              BID members who
      Installed over 1000 hanging                  annual visitors.
      baskets on BID premises.
                                                                                       responded felt
                                                   Delivered annual sponsorship        that the project
      Displayed banners from May                   buy-in from Juice 107.2 and
      through to September along                   others of over £28,000.
                                                                                       was successful.
      Western Road, North Street,
      Market St and Bond St.

This project helps to create a festival feel throughout the city centre which lasts
much longer than the Brighton Festival season of May.

By creating a visually appealing backdrop, visitors are welcomed to amble through
BID streets adorned with brightly coloured bunting and flowers, thus helping to
increase footfall and giving visitors a sense that Brighton is a colourful, fun and
vibrant place to be.

   Business Plan Proposal: To continue to deliver
   an annual display of banners, bunting and hanging
   baskets throughout the BID area.
                                                                                                            11
The Proposals:
Free Access to the Services
of the Business Crime Reduction
Partnership (BCRP)
Every BID levy payer will be offered free membership of the BCRP*. This will entitle you to access a range of services that help
to combat retail crime and anti-social behaviour including a password protected intranet holding Sussex Police intelligence and
photos of named prolific offenders operating in the city centre.

What does the BCRP do?

       Administers the radio security                        Provides free training for                            Provides access to Sussex Police
       network with over 600 radio                           business in loss prevention.                          photos and intelligence on known
       handsets across the city.                                                                                   offenders on a secure intranet.**
                                                             Operates an exclusion scheme
       Collates incident reports from                        banning persistent offenders                          Manages the night-time Economy.
       members on the activity of                            from 473 premises in the city and
       known offenders, in consultation                      offers evidence for conviction in
       with Sussex Police.                                   the courts.

The value of this project will be capped at £52,000 and is cost neutral to the BID.

     Business Plan Proposal: This BID Business Plan proposes to continue
     to deliver this project as outlined above.

*Rental of a radio handset will not be funded by the BID. **Access to intelligence is subject to signing a data integrity agreement.

12
The BID
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                                                                                            read in this                   il
                               the offers or                            hing you’ve                            42 or e-ma
                                                h about anyt          on 01273 7354
                                  To get in touc Stewart, BID Manager ghtonbid.com
                                           Gavin                   @bri
                                                     gavin.stewart

The Proposals:
Additional BID Benefits
Since 2011, the BID has put in place a number of projects to help support the BID levy payers. There is now a ‘shopping
basket’ of deals and offers to help save BID businesses in excess of £1000 per month. It has been a central theme of the BID -
to try to mitigate the levy as much as possible.

Additional benefits include*:

                       Cheaper car parking with NCP –                                                                                                                                                                                                           Access to BCR Associates giving       A deal brokered with the
                       at £5 per day, the reduced rate                                                                                                                                                                                                          BID members a free business           Public Fundraising Regulatory
                       saves BID members over £20.                                                                                                                                                                                                              health check. This has saved          Association (PFRA) to better
                       That means that a member has                                                                                                                                                                                                             some BID levy payers in excess of     manage on-street charity
                       to park only a handful of times                                                                                                                                                                                                          £1000 on their utility bills alone.   fundraisers in the BID area.
                       a year to entirely recoup their
                       BID levy. With over 2000 NCP                                                                                                                                                                                                             A number of marketing offers to       Bi-annual city centre health
                       tickets in circulation, the BID has                                                                                                                                                                                                      save £££s negotiated by the BID,      check surveys to help BID
                       helped thousands of levy payers                                                                                                                                                                                                          which include: 40% off at Juice       members understand how the
                       and their staff to access the city                                                                                                                                                                                                       FM, 20% off at Visit Brighton,        area is performing.
                       centre more easily and cheaply.                                                                                                                                                                                                          30% off at Best of Brighton &
                                                                                                                                                                                                                                                                Hove, 40% off card handling,          Quarterly newsletters, hand
                       Free insurance audits from the                                                                                                                                                                                                           25% off with Maxx Media, £100         delivered to BID businesses,
                       BID insurance company.                                                                                                                                                                                                                   off bus ticket media packages         informing members of all the
                                                                                                                                                                                                                                                                and 22% off waste provider            latest BID news.
                       The Brilliant Brighton website,                                                                                                                                                                                                          services with Brighton Paper
                       which is a free resource with a                                                                                                                                                                                                          Round amongst others.                 Frequent e-alerts, updating BID
                       growing following of over 7000                                                                                                                                                                                                                                                 businesses on local consultations,
                       Twitter followers and 4000                                                                                                                                                                                                               Additional street cleansing           demonstrations, special offers,
                       monthly unique visitors.                                                                                                                                                                                                                 in the BID area from City Clean.      free training and more.

         Business Plan Proposal: This BID Business Plan proposes to continue
         to deliver the above where possible and continue to build on the breadth
         of deals on offer.
*Please note, these benefits are liable to change or be removed at short notice                                                                                                                                                                                                                                                       13
Over

Some Key                    1,000
                            hanging baskets

Statistics                  and window
                            boxes installed

                            Over

43,264                      570
                            arrests carried out
hours of City               by Sussex Police
Centre Ambassador           thanks directly to
street time                 BID intelligence

Year on year drop in        Largest
vacancy rates in BID area   christmas lighting
to5.1%                      display installed on
(National average 12%)      the south coast
Access to over         Negotiated over

10,000
customers via
                       £1,000
                       worth of savings per
online channels        month for BID members

An additional

£200,000               Over
invested in BID area
through voluntary
contributions and
                       1,800m
                       of bunting
sponsorship            installed annually

Over

£100,000               Over   10,500
                       sightings of known
worth of property
returned to BID        offenders operating in
businesses             the BID area
Management
The BID will continue to employ
a dedicated manager, along with
additional staff on a part-time basis to
carry out book-keeping and accounts,
pay the bills, manage the payroll,
administer the company and liaise with
the council and police.

     The streets included in the BID area and categories of business:
       Bond Street                                                           Planning Use Class A1
                                                                             Shops (includes sale of goods, travel agency, sale of
       Gardner Street                                                        sandwiches, hairdressers, funeral directors, hire shops
       Kensington Gardens                                                    for personal goods, dry cleaners and internet cafés)
                                                                             Planning Use Class A2
       Church Street (Number 4)                                              Financial and professional services where services are
       Bond Street Cottages (Number 1)                                       principally to visiting members of the public (includes
                                                                             banks, building societies, solicitors, accountants,
       North Road (Numbers 23-25, 26-27, 28, 79-80, 81 and 82)               estate agents and betting shops)

       Princes Place                                                         Planning Use Class A
                                                                             Restaurants and Cafés (for sale of food for
       North Street                                                          consumption on the premises)

       Air Street (Number 1)                                                 Planning Use Class A4
                                                                             Drinking Establishments (pubs, wine bars etc)
       North Street Quadrant
                                                                             Planning Use Class A5
       Meeting House Lane                                                    Hot Food Takeaways (for sale of hot food for
                                                                             consumption off the premises)
       Market Street
                                                                             Sui Generis Use
       Brighton Place                                                        Hereditaments in a class of their own e.g. Casinos

       East Street
       Western Road (From the Clock Tower to the junction with Montpelier)
       Preston Street

16
The BID Budget for Renewal
                                       Year 1              Year 2              Year 3              Year 4               Year 5             Total                 Percentage
                                       £                   £                   £                   £                    £                  £
    Revenue
    Levy Income*                       £343,364.00          £343,364.00        £343,364.00          £343,364.00         £343,364.00         £1,716,820.00
    Sponsorship**                      £25,000.00           £26,250.00         £27,500.00           £28,750.00          £30,000.00          £137,500.00
    Brought Forward                    £40,000.00           £44,054.00         £47,098.00           £49,132.00          £50,156.00          £50,170.00

    Total Expenditure                  £408,364.00          £413,668.00        £417,962.00          £421,246.00         £423,520.00         £1,904,490.00

    Lights                             £95,000.00           £96,000.00         £97,000.00           £98,000.00          £99,000.00          £485,000.00          25.47%
    Security                           £160,000.00          £160,000.00        £160,000.00          £160,000.00         £160,000.00         £800,000.00          42.01%
    Dressing the Town                  £25,000.00           £26,000.00         £27,000.00           £28,000.00          £29,000.00          £135,000.00          7.09%
    Core Staffing costs***             £50,000.00           £50,000.00         £50,000.00           £50,000.00          £50,000.00          £250,000.00          13.13%
    Office Accomodation                £16,000.00           £16,000.00         £16,000.00           £16,000.00          £16,000.00          £80,000.00           4.20%
    Communications                     £2,000.00            £2,000.00          £2,000.00            £2,000.00           £2,000.00           £10,000.00           0.53%
    Insurance                          £2,200.00            £2,250.00          £2,300.00            £2,350.00           £2,400.00           £11,500.00           0.60%
    Web                                £2,000.00            £2,000.00          £2,000.00            £2,000.00           £2,000.00           £10,000.00           0.53%
    Professional Fees/Account-         £1,500.00            £1,500.00          £1,500.00            £1,500.00           £1,500.00           £7,500.00            0.39%
    ancy
    Levy Collection                    £10,400.00           £10,600.00         £10,800.00           £11,000.00          £11,200.00          £54,000.00           2.84%
    Bank Charges                       £210.00              £220.00            £230.00              £240.00             £250.00             £1,150.00            0.06%
    Total                              £364,310.00          £366,570.00        £368,830.00          £371,090.00         £373,350.00        £1,844,150.00         96.83%
    Balance/Contingency****            £44,054.00           £47,098.00         £49,132.00           £50,156.00          £50,170.00          £60,340.00           3.17%

*this figure includes 5% reduction for bad debt
**this figure is based on achieving a 100% success rate during the previous BID term
*** this is the cost of F/T Manager plus support
**** this is the reserve for contingency and bad debt. If such reserves prove to be unnecessary the funds will be allocated back in to individual projects

•     The BID Board has the authority to alter the apportionment of the figures by 20% and also to determine the allocation of any additional voluntary contributions
      that the BID may raise.

•     To supplement any additional staff costs, the total budgets for the projects within the BID Proposal will be subject to a 10% management fee.

 Office costs include:                                                                             “Business Improvement
             Administrative support / facilities
                                                                                                   Districts are the sustainable
             Office accommodation
                                                                                                   model for City Centre
             Book keeping / payroll                                                                Management throughout
             Line Management and HR                                                                the UK. With a BID, the local
             Photocopying and printing costs                                                       business community, us, gets
             Postage and stationery                                                                to take ownership of how our
             IT provision and maintenance                                                          trading environment is run.”
             Telephones
             Travel and subsistence                                                                James Willoughby
                                                                                                   Hair Mechanics, North Street
             Administration of the BID Company

                                                                                                                                                                          17
Understanding the Proposals
What you need to know:
The BID                                      forwarded to those ratepayers eligible     The BID levy will be reduced by 95%
                                             to vote no later than the 3rd March        where the ratepayer is a registered
A BID is a flexible funding mechanism        2016 and must be returned by 5pm on        charity or the hereditament has a
to improve and manage a clearly              31st March 2016.                           rateable value of less than £5,000.
defined commercial area. It is based on
the principle of an additional levy on all   The BID Levy                               The BID levy will also not be affected by
defined ratepayers following a majority                                                 the Government’s Small Business Rate
vote. Once the vote is successful, the       The BID levy will be equivalent to         Relief Scheme which came into effect on
levy becomes mandatory on all defined        1.25% of the non-domestic rateable         1st April 2005. The BID levy is payable on
ratepayers and is a statutory debt.          value charged on all qualifying            the whole rating assessment irrespective
                                             hereditaments. The BID levy for any        if part or all of it is empty. In the case of
The BID ballot                               new occupiers, hereditament splits         properties that have been vacated by a
                                             or mergers in the BID area, will be        tenant and remain empty, the BID levy
The person(s), registered company, or        calculated based on the Local Non-         will be collected at 100% from either the
organisation that is responsible for         Domestic Rating List (as at date           owner or leaseholder (if an occupational
the payment of non-domestic rates of         brought into list). Any ‘Taken out of      lease exists). There will be no VAT applied
a rating hereditament within the BID
                                             Rating’ cases will be deleted from         to the BID levy.
area at the date of the Notice of Ballot,
                                             the effective date as advised by the
or their appointed proxy, is entitled to
                                             Valuation Office Agency to the City        Collecting the Levy
vote in a secret ballot. The rules for
                                             Council’s Non-Domestic Rates section.
administering a BID ballot can be found
                                             In addition, there will be no reduction,   The BID levy will be collected by Brighton
in the Business Improvement Districts
                                             exemption, relief (save for registered     & Hove City Council annually on 1st July.
(England) Regulations 2004.
                                             charities and those with a rateable        The Council will reimburse Brighton BID
                                             value of less than £5,000).                Company with the BID levy in its entirety
Each person or organisation entitled to
                                                                                        on a regular basis as the levy is collected
vote in the BID ballot shall have one
                                             The BID levy will apply to all persons     throughout the year. The average BID levy
vote in respect of one or more of each
                                             or organisations liable to pay non-        collection rate over the last four years was
hereditament in the geographical area
                                             domestic rates in relation to any          over 99%.
of the BID on which non-domestic rates
are payable.                                 property located wholly or partly within
                                             the ‘BID Area’, the whole or any part of   Commencement
Each individual hereditament has only        which property falls into the following    and Duration
one vote regardless of its size.             planning use categories, A1, A2, A3, A4,
The ballot will have to meet two tests:      A5 and sui generis uses (see map on        A postal ballot of business ratepayers
                                             page 16 for definitions).                  in the BID area based on a list of non-
1. A simple majority (above 50%) of                                                     domestic ratepayers will take place
those voting must vote in favour;            Exemptions and Reductions                  between 3rd March and 31st March
                                                                                        2016. The result of the ballot will be
2. Those voting in favour must represent     The following types of businesses          announced as soon as practicably
a majority of the aggregate rateable         within the BID area will be exempt         possible on or after the 1st April 2016.
value of the hereditaments voting.           from paying the BID levy: commercial       If the BID proposal is approved it will
                                             car parking spaces that are rated          operate for 5 years, from July 2016 until
The ballot will be administered by the       separately; licensed on-street traders,    June 2021. At or before the end of this
independent Electoral Reform Services        kiosks and promotions; telephone           period, the Board may seek renewal of
(ERS) and the ballot papers will be          masts, and telephone boxes.                the BID mandate.
18
Alteration of BID                           Key Performance
Arrangements                                Indicators (KPIs)
                                                                                         there are six ‘Key Performance
All budget headings and project costs       The BID will monitor and report              Indicators’, which will be monitored
can be altered within the constraints of    on the outputs and outcomes of               to verify that we are heading in the
the revenue received through the levy,      BID funded activities through the            right direction and spending your
and the BID Board will be empowered to      measurement of key performance               money on the things you value most.
move funds between budget headings          indicators. To help us to regularly          Results will be communicated to BID
providing that the BIDs aims are adhered    evaluate whether we are meeting              levy payers in regular newsletters
to. The BID area and the BID levy           the BIDs four vision objectives of           and regular e-updates.
percentage cannot be altered without        thriving, safe, clean and vibrant,
an Alteration Ballot.

  Rating our Performance
                                                                                                              Frequency of
  Indicator                         Measure                                                     Source
                                                                                                              Collation

  Retail Vacancy                    % of total in BID area                                      Survey        Biannual

  Crime                             Amount of stock recovered by BID Ambassadors                Report        Monthly

  Crime                             Total number of arrests made with Sussex Police             Report        Monthly

  Crime                             Total sightings of known offenders in BID area              Report        Monthly

  BID Levy Payer Satisfaction       % reporting satisfaction with individual projects           Survey        Annual

  Visitor Numbers                   Collation of reports from various partners in the city      Report        Quarterly

Governance                                  for freeloading, where everyone              Exit Strategy
                                            benefits but only some pay. During the
The BID will continue to be an              history of the current BID the average       Should the BID Renewal Ballot in
independent, not-for-profit company         collection rate was 99%. Write-off           March 2016 fail to gain a majority
limited by guarantee and administered       action has only been authorised by           of support from businesses, the BID
by an elected Board. The BID board is       the BID Board after extensive and            Board will wind up the activities of
made up of Brighton BID levy payers or      thorough recovery action has been            Brighton BID Ltd when the current
their representatives and others who        exhausted. Nevertheless, Brighton            BID term ends on 30th June 2016.
volunteer their time freely. To find        BID will make a provision for non-           Under such circumstances, from July
out how to become a director                collection of the levy and a prudent         1st 2016 all projects and initiatives
please contact the BID Manager              reserve will be established in each          funded by the BID levy will cease.
on info@brightonbid.com or                  financial year. In the event of non-
call 01273 735442.                          payment of the BID levy by any
                                            business, after appropriate reminders,
Recovery Action                             summons will be issued and court
                                            action may be taken, for which extra
One of the greatest benefits of the         costs will become payable by the levy
BID is that it removes the opportunity      payer concerned.
                                                                                                                             19
VOTE ‘YES’
for The Renewal Plan 2016 - 2021
Published by: Brighton BID Ltd, First Floor, 8-11 Pavilion Buildings, Brighton BN1 1EE
      Contact details: Gavin Stewart (01273) 735442 info@brightonbid.com
                     www.brilliantbrighton.com
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