Delivering cinema projects of global standards quickly to meet the 2020 cinema goals - 19-20 February 2020
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Delivering cinema projects
of global standards
quickly to meet the
2020 cinema goals
19-20 February 2020 Organised by
Fairmont Hotel, Riyadh, KSA In association with
cinemabuild.com
Leading Government Partner Industry Partners
E v e n t
o v e r v i e w
Following the grand success of the inaugural Saudi Arabia cinema market is
edition that was held under the auspices expected to reach USD 1.2 Billion by
of the “General Commission For 2030.
Audiovisual Media”, the second annual
Cinema Build KSA will cover broader aspect Cinema Build KSA provides enormous
of the burgeoning cinema industry in the networking and business opportunities to
Kingdom of Saudi Arabia. international brands and serves as a one
stop shop for the local cinemas. Being the
The Saudi cinema industry with enormous largest gathering of cinema stakeholders
potential is growing rapidly and steadily in Saudi, Cinema Build KSA 2020 will serve
as it is led by great leadership and industry as a learning centre for building world class
stalwarts. The cinema industry is on its path cinemas.
to become the leader in region and has
already gained attention from cinema
“
stakeholders across the globe.
Saudi Arabia (KSA) alone
is projected to generate
“
$1.50 Billion from Cinemas
by 2030 and is set to enter
the Top 10 markets.
- Rajkumar Akella, Managing
Director, India, Comscore
Movies at the MENA Cinema
Forum 2019
P r o f i l e
of delegates
Mall Project
owners managers
Architects Structural
& designers engineers
Family Lighting
groups consultants
Banks and
Consultants investors
Chambers of
Contractors commerce
Mall
Developers associations
Cinema Municipalities
operators
Advisors Speakers& Chairman Paul Schwarz Technical Director, Dubai Acoustic Research Laboratory Eranna Yekbote Chief Architect, ERA Architects John Iozzi Chief Executive Officer and Managing Director, AMC Cinemas – KSA Dr. Ibraheem Sheerah Chief Business Planning Officer, Quality of Life Program Arpan Dutta Head of operations, Empire Cinemas Ashish Shukla Chief Executive Officer, Cinepolis
Adon Quinn
Chief Operating Officer,
Muvi Cinema
John Sullivan,
Director,
The Light Cinemas, UK
Anthony Abouzeid,
Senior Interior Architect,
Chapman Taylor
Faisal Bouzo,
Co-founder and Managing Partner,
Construction & Planning Co Ltd
Klimis D. Mavridis
Project Director, Cine Fitout
& Construction
Ryan Arbabi
Technical Director,
Farrat Isolevel Ltd
“ It’s great that there is a forum for
the key players in cinema to get together
in Saudi Arabia and discuss the important
issues facing the industry. As a major
sponsor, Cinema Build KSA exceeded our
expectations in terms of both professional
organisation and networking opportunities –
we will certainly be back next year because
I’m sure the landscape in KSA will have
changed enormously in that short time.
Dr. Michael Bremser
President,
Tempo
Aman Parmar
Senior Project Manager, Project & Development
Services, MENA,
JLL
Musbah Moqbel
Regional Marketing Manager,
USG Boral Middle East
Abdalrhman Al Safadi
Chief Executive Officer- Partner,
Top-Notch Engineering Consultants
“
Karim Mansour
Specifications Lead,
USG Boral Middle East Venue was great, and
forum was greatly organized.
Overall quality of Cinema
Build KSA Forum was truly
remarkable. Looking forward
to being part of other Cinema
Build events.
Nita Odedra
General Manager Sales and Marketing,
Blu Rhine Industries
Tony Owens
Project Director,
Cundall
Arch .Abeer Al Khirat
Technical Manager,
Gypsemna LLC.
Jamie Darragh
Associate Director,
Black & White Engineering
Jonathan Lee
Head of Acoustics (MENA),
CundallAhmad Sherine Mohy Ibrahim KSA Branches Director, Architecture and Planning Group Mustafa Ashri Senior Architect, Architecture and Planning Group Luke Somerville Director, Compass Project Consulting Jason Hird Senior Technical Development Manager, Saint Gobain Gypro Dusan Mrdalj Associate Director, chapmanbdsp Simon Baines General Manager, Al HamdanConsulting Office
2019
event in numbers
300+
Attendees
25+ 80%
International
Speakers Decision
Makers
10 Cinema
Exhibitors
30 7
35+
Media
Sponsors and
Exhibitors
Awards
80,000
1 Site tour 400,650+
Emails Sent
SMSs Sent
SMS
1 M+ 34
Global PR Media Outlets
Reach
300,000+
Online Advertising Impressions Deliveredd e l e g a t e
2019 demographics
- Saudi Arabia - UAE - Oman - Bahrain - Kuwait - Lebanon
- UK- India - USA - Greece - Spain - Malaysia
UNITED
KINGDOM
UNITED STATES OF AMERICA SPAIN GREECE
TUNISSIA LEBANON
MOROCCO
KUWAIT
BAHRAIN
SAUDI
ARABIA
UNITED
ARAB
EMIRATES OMAN INDIA
MALASIA
The participating cinema
exhibitors collectively operate
over 17,900 screens.
The participating architectural
firms collectively have designed
over 6,200 screens.
Organisations Job Titles
Solution
Providers 30% Experts 17%
Media 10% Head of
Department 3%
Production
Houses 4% Managers 32%
Others 5% Others 2%
Government Senior
Regulators 10% Management
19%
Cinema
Project 41% Directors 19%
Owners
General 8%
ManagersS p o n s o r s
P a r t n e r s&
Official Award Sponsor Strategic Modular Cinema Partner Associate Partner
Martinville Acoustics
Associate Sponsor Associate Sponsor Associate Sponsor
Associate Sponsor Strategic Acoustics Sponsor Official Lighting Partner
Strategic Partner Strategic Partner Strategic Sponsor
Strategic Partner Strategic Partner Strategic PartnerStrategic Partner Strategic Sponsor Strategic Partner
S E A T I N G
Strategic Sponsor
Networking Partner Strategic Sponsor
Strategic Sponsor Strategic Partner
®
It’s not magic, it’s engineering.®
Strategic Partner Strategic Cinema App Partner Strategic Partner
® TM
Strategic Sponsor Strategic Sponsor Strategic Sponsor
Strategic SponsorD a y o n e
Wednesday 19, Feb 2020
08:15 Registration, refreshments and networking
Welcome note by the conference chairman
09:25
Paul Schwarz, Technical Director, Dubai Acoustic Research Laboratory
Vision 2030 cinema goals
Opening panel discussion: Laying the right foundation for sustainable growth and to
achieve the Vision 2030 cinema goals
•Groundwork needed to achieve both short-term and long-term goals
•Lessons learned from the first few cinema projects and its takeaways for both the
exhibitors and regulators
•What do the regulator expect from the operators and vice versa
•Open floor Q&A
09:30 Moderator:
Paul Schwarz, Technical Director, Dubai Acoustic Research Laboratory
Panelists:
John Iozzi, Chief Executive Officer and Managing Director, AMC Cinemas - KSA
Ashish Shukla, Chief Executive Officer, Cinepolis
John Sullivan, Director, The Light Cinemas, UK
Adon Quinn, Chief Operating Officer, Muvi Cinemas
Arpan Dutta, Head of operations, Empire Cinemas
Cinema Build KSA 2020 Awards
10:10
Presented by Dr. Kamel Mohamed, Chief Executive Officer, East Delta Saudi Co. Ltd.
Building the cinemas of future
Architectural and technical considerations for designing state-of-the-art cinemas
10:25
Eranna Yekbote, Chief Architect, Era Architects
11:50 Presentation by Martinville Acoustics
11:00 Networking coffee break
Building Multiplex Cinemas Quickly and Accurately - Experience from the first 12 months
11:40 in KSA
Ryan Arbabi, Technical Director, Farrat Isolevel Ltd.
Experiences from cinemas built outside the region
12:00
John Sullivan, Director, The Light Cinemas, UKImportance of acoustics and the latest innovations
How to lead cinema systems?
12:20
Arch .Abeer Al Khirat, Technical Manager, Gypsemna LLC.
Cinema fit-out panel discussion: meeting the latest technology & engineering
requirements
•Cinema fit-out and integration with MEP
•Cinema build and integration with low-current of audio visuals
•Specifying the materials for walls and ceilings and alternatives for ceiling mass barriers
•Qualifying of fit-out contractors and main challenges of supervision engineers
12:40 Moderator:
Karim Mansour, Specifications Lead, USG Boral Middle East
Panellists:
Jonathan Lee, Head of Acoustics (MENA), Cundall
Mustafa Ashri, Senior Architect, Architecture and Planning Group
Ryan Arbabi, Technical Director, Farrat Isolevel Ltd.
Dusan Mrdalj, Associate Director, chapmanbdsp
Cinema Building Science
13:10
Musbah Moqbel, Regional Marketing Manager, USG Boral Middle East
13:20 Networking luncheon and exhibition tour
Workshop
Building the right acoustics for cinemas
Technical aspects of acoustics, project specifications, material selection etc.
Project management:
•How to deliver projects on time while maintaining international standards?
14:15
•How to manage with limited workforce and how to manage it through design and
planning?
•Achieving world class audio quality through design
•How to get it right the first time?
Paul Schwarz, Technical Director, Dubai Acoustic Research Laboratory
Closing remarks by the conference chairman
15:20
Paul Schwarz, Technical Director, Dubai Acoustic Research Laboratory
15:30 End of day oneD a y t w o
Thursday 20, Feb 2020
08:30 Registration, refreshments and networking
Welcome note by the conference chairman
09:25
Paul Schwarz, Technical Director, Dubai Acoustic Research Laboratory
The essential role of private sector in the cinema sector
09:30
Dr. Ibraheem Sheerah, Chief Business Planning Officer, Quality of Life Program
Building cinemas to create memorable experiences
Lighting: Creating the total cinematic experience
09:50
Dr. Michael Bremser, President, Tempo
Futuristic Technology in Entertainment
10:10
Nita Odedra, General Manager, Sales and Marketing, Blu Rhine Industries
Cinema project delivery
Panel discussion: How the industry can overcome the challenges in delivering projects
for numerous developers over the next 2-3 years?
•Construction delivery and constraints
•Contractor procurement, availability of resource, materials procurement and
understanding the landlords
Moderator:
10:25
Aman Parmar, Senior Project Manager, Project & Development Services, MENA, JLL
Panelists:
Faisal Bouzo, Co-founder and Managing Partner, Construction & Planning Co. Ltd.
Klimis D. Mavridis, Project Director, Cine Fitout & Construction
Abdalrhman Al Safadi, Chief Executive Officer- Partner, Top-Notch Engineering
Consultants
Simon Baines, General Manager, Al HamdanConsulting Office
10:55 Networking coffee break
Discussion on Saudi Building Code around Cineplex construction
11:30
Senior Representative, Mada GupsumUndertaking technical due diligence for cinema venues before entering into a lease
agreement
•Outlining the issues that can be expected when considering potential venues
•Demonstrating the benefits of completing a due diligence exercise before deciding
on a venue
•Typical issues to be considered are
11:50
•Building documentation
•Building inspection
•Building evaluation
•Report outputs
Tony Owens, Project Director, Cundall
Panel discussion: Bridging the cinema construction gaps
•The landlords and real estate companies building cinemas in malls or standalone are
failing to meet the Exhibitor’s and consultant’s requirements, how can this be avoided
in the first place?
•Cinema integration for landlords and what it takes to incorporate cinemas?
•Highlighting the fundamentals of cinema building
•How to go about fixing the specification gaps after receiving the project without
affecting the delivery?
•Fire life safety for cinema retro fitting in existing mall.
12:15 •Acoustical challenges in designing cinemas in the existing malls in KSA
Moderator:
Aman Parmar, Senior Project Manager, Project & Development Services, MENA, JLL
Panellists:
Eranna Yekbote, Chief Architect, Era Architects
Abdalrhman Al Safadi, Chief Executive Officer- Partner, Top-Notch Engineering
Consultants
Ahmad Sherine Mohy Ibrahim, KSA Branches Director, Architecture and Planning Group
Luke Somerville, Director, Compass Project Consulting
Innovative and good design for cinemas
12:45
Jason Hird, Senior Technical Development Manager, Saint Gobain GyprocPanel discussion: Executing projects on time while meeting project specification and
international standards
•With each cinema exhibitor having plans of opening several screens in 2020 and
are pushing to roll them out very quickly. How does the project stakeholder meet the
demands of the exhibitors with limited workforce and tight project deadlines?
•What are the available innovative solutions that can contribute to quicker project
delivery?
13:05
Moderator:
Klimis D. Mavridis, Project Director, Cine Fitout & Construction
Panellists:
Anthony Abouzeid, Senior Interior Architect, Chapman Taylor
Luke Somerville, Director, Compass Project Consulting
Simon Baines, General Manager, Al HamdanConsulting Office
Closing remarks by the conference chairman
13:30
Paul Schwarz, Technical Director, Dubai Acoustic Research Laboratory
13:40 Networking luncheon
15:00 End of conference
Strategic Sponsor
Media Partner Media Partner Media Partner Media Partner Media Partner
STAY INFORMED. STAY COMPETITIVE.
FILMS TODAY
Strategic Sponsor
Media Partner Media Partner Media Partner Media Partner
STAY INFORMED. STAY COMPETITIVE.U p c o m i n g
Saudi cinema projects
Exhibitor Screens Cinemas Investment Timeline
AMC 450 60 $2.67 B 2022
Cinepolis 300 6 $300 M+ 2021
Empire 30 2022
MUVI 250 2021
VOX 600 350 $550 M 2024
One of the main
goals of the
Did you know?
Vision 2030, is to
The scope of Quality of Life
increase Saudi
Program 2020 chalked out
household spending
by The Council of Economic
on domestic
Affairs and Development
entertainment from
includes creating a
2.9 to 6 percent of
sound environment that
total spending
will attract national and
international players to
invest in the construction of
45 cinemas across the 13
regions of Saudi Arabia by
Saudi nationals spend 2020. Rendering cinemas
about $30 billion available once again, is
annually on tourism expected to foster over 3.6M
and entertainment yearly visits by 2020.
outside the Kingdom.Malls opening Al Ahsa Mall Stars Avenuein Jeddah
cinemas in 2021
Mall of Dhahran Aziz Mall Almakan Mall in Muhail
Aseer
Nakheel Mall in Mall of Dhahran Almakan Mall in Khamis
Dammam Mushait
Al Hamra Mall in Riyadh Jubail Mall Kadi Mall in Jizan
U Walk boulevard mall Tala AlMakan Mall in Riyadh
complex in Riyadh
Riyadh Front in Riyadh Nakheel Plazza Azizia Plaza in Riyadh
Atyaaf Mall in Riyadh Salam Mall in Jeddah Riyadh Gallery in Riyadh
Riyadh Park Expansion in Khurais Panorama in Riyadh
Riyadh
Malls opening Khaleej Mall Malls opening
cinemas in 2021 cinemas in 2021
Lulu Mall in Dammam Jouri Mall Al Hokair Time in Jazan
Arabian Centres across Yasmin Mall Obhour Mall in Jeddah
the Kingdom
Al Hamra Mall Najd Mall Cordoba Mall in Riyadh
Nakheel Mall in Salaam Mall in Riyadh Najran City Center
Dammam
U-Walk Almakan Mall in Al Massarh Mall
Dawadmi
Haifa Dareen Mall in Dammam
Nakheel Mall in Riyadh Coral Mall in JeddahWho s h o u l d
sponsor
Solution Providers
offering the following
Acoustics
Seating
Digital signage
Cinema Turnkey solutions
Sound Isolation systems
Sound Technology
Automation
Interior Fit out Contractors
Emergency Lighting
Temporary -Permanent Space Solutions
HVAC
Light weight building materials
Light weight partitions
What’s included in
standard
exhibition package
► 9 square meters shell scheme booth
► 1 table and 2 chairs
► Lights and standard power supply
► Waste bin
► Fascia board
► 2x passes (All event access)
► Logo inclusion on conference website,
brochure and on-site marketing materialSpeaking inquiries
Arvind Shekar
Conference Director
arvind@gmevents.ae
+971 50 789 7532
Sponsorship inquiries
Contact us
Bencily Thomas
Head of Sponsorship
partnerships@gmevents.ae
g m e v e n t s . a e +971 52 969 7209
Marketing inquiries
Liam Varnai-Clarke
Marketing Director
liam@gmevents.ae
+971 52 168 1501You can also read
