Designing for the Apple Watch
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Designing for the
Apple Watch
Tribune Publishing
Digital
1
Who We Are – Tribune Publishing
Tribune Publishing Company (NYSE: TPUB) is a
diversified media and marketing solutions company that
delivers innovative experiences for audiences and
advertisers across all platforms.
The Company’s diverse portfolio of iconic news and
information brands includes 10 award-winning major
daily titles, including Chicago Tribune, Los Angeles
Times, Baltimore Sun, Hartford Courant, Orlando
Sentinel, and South Florida Sun Sentinel.
2
Who We Are – Scott Oltrogge
Scott Oltrogge is the Senior Director of Mobile and
Video Product for Tribune Publishing. A 5-year veteran
of the Tribune, Scott has managed the conception and
launch of several major products, ranging from the LA
Times paywall, the enterprise video platform, and the
mobile web sites.
Most recently Scott drove the effort to redesign and re-
launch the apps for all 8 of Tribune Publishing’s
newspapers on Android and iOS, as well as the launch of
Apple Watch and Android Wear apps for the entire
Tribune family of apps.
Twitter: @ScottOltrogge
3
Who We Are - Chris
Chris Strimbu is an award-winning creative leader with over 18
years of experience in the design industry. With a focus on everything
digital, he’s led creative for companies that include the Los Angeles
Times, Tribune Publishing, Yahoo! News, Break Media, and Modern
Luxury Media.
He’s responsible for the design and strategy behind the recent re-
launch of the Los Angeles Times and Chicago Tribune websites, the
rollout of digital apps for Tribune Publishing on both iOS and
Android, and streamlining the registration and subscription process
for the Los Angeles Times, Sun Sentinel, and Orlando Sentinel. Using
a combination of UX, Design and research, Chris is always advocating
for the user, while supporting and driving business goals.
4
Where We Started – Our 2014 Mobile Mandate
• Our priority in 2014 was to revamp our entire mobile portfolio
• This included:
• Re-launching our core websites on a brand new, fully responsive
platform
• Re-launching our apps with a brand new, ground-up design
• Retiring our legacy mobile sites (WAP and touch)
• Pioneering a wearable strategy in the news space
5
Where We Started – The Legacy Apps
• Our legacy apps were in desperate need
of a redesign
• Still using first-gen app designs
• Android experience didn’t feel
native and didn’t support tablets
• iOS experience didn’t leverage
modern design guidelines or
universal binary support
• Content leakage – our apps weren’t
supporting our enterprise digital
subscription strategy
6
Where We Started – The Legacy Apps
7
The New Apps
• Launched 16 apps in Q4 2014 (all 8
newspapers on iOS and Android)
• Key features:
• Richer experience that puts media
front and center
• Focus on customization (following
topics)
• Prominent bookmarking / save for
later
8
Our Principles of Wearable Design: #1
Before you worry about wearable apps,
worry about push notifications.
9
Pushing Your Wearable Strategy Forward
• iOS 7 introduced interactive push
notifications
• In anticipation of the Apple watch
launch, we spent Q1 putting in place a
new push notification strategy:
• Rich notifications (enabling
actions on pushes)
• Deep linking (holding our pushes
until we have a story to link to)
10Those Push Actions Become Your Foothold on
Wearables
• Push actions are perfectly at home on wearables:
• When done right, they act as small,
actionable bits of information
• Actions on iOS natively extend to Apple
Watch, meaning you can create a wearable
experience without any native code
• If you do build a native app, make sure you
think about how you handle pushes
• For pushes to work though you don’t just
need a technology strategy, but a coherent
outreach strategy
11Scott’s Favorite Watch Apps and Why They Work: Yelp
• Why it works:
• Limits functionality: Rather than supporting every use
case, it focuses on one (where to eat / drink) and does
it well
• Limits information: Gives you just the information you
need to make a decision, nothing more
• Looks great: simple design that feels native and at
home
12Scott’s Favorite Watch Apps and Why They Work:
Outlook
• Why it works:
• The best app doesn’t necessarily have to have an app
• Shows that thoughtful, enriched push
notifications can make for a dynamic wearable
experience without any native platform
development
• On small screens utility can truly trump flash
13Our Principles of Wearable Design: #2
Less is more – provide just enough
information for a user to make a decision.
14Wearable App Design Process
• Process was slightly blind since we’d never seen,
interacted with, or held the Watch
• Whiteboarding/wireframes were quickly understood
as being unattainable and initial concepts were too
complicated
• Early glimpses of the watch led us down a
feature-rich path
• Gave too much control to the Watch
15Our Principles of Wearable Design: #3
Glances are important.
16Designing for Glances
It’s all about taking action:
• Quick, brief snippets of info; either as a news
alert or headline
• Everything is a connection back to the user’s
phone
• Fast access to headlines for either saving to
user’s app or reading aloud via bluetooth
17Chris’s Favorite Apps and Why They Work
• Pushes based on location
• Glances guided by interest
• Everything you need, by locale
• User chooses level of engagement
18Chris’s Favorite Apps and Why They Work
• Utility goes far on the Watch
• Quick access to what you need
• Flight number
• Gate
• Departure time
• Seat
• Live Updates (with connection)
19What’s next for wearables?
Project Soli by Google ATAP (Advanced Technologies and Product)
https://www.youtube.com/watch?v=0QNiZfSsPc0
20What’s next for wearables?
Project Soli by Google ATAP (Advanced Technologies and Product)
21You can also read
