BE THE BRAND STYLE GUIDE 2021 - Private Label Dynamics
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BE THE
BRAND
STYLE GUIDE 2021
TABLE OF CONTENT Why have your own range? 03 Process 04 Hair care range - White 05 Hair care range - Amber 06 Styling range 07 Skin range 08-09 Vitamins Serum 10 Body wash 11 Jars (Body Balm & Repair Mask) 12 Travel & Professional size 13 Candles & Diffusers 14 Pet range 15 Design T&C 16
WHY HAVE
YOUR OWN RANGE? Select and create private label packaging to suit the image
and theme of your salon. Every time your customer reaches
for shampoo or conditioner whilst in their shower, they see
Your salon has its own YOUR salon name.
unique identity. Promote the image you desire for your products not what the
manufacturing companies want you to have. You have the industry
That identity has its own relationship with your clients and knowledge and know the customer better than anyone.
remains your most valuable asset. Your clients respect your
brand as an influence on their buying decisions because they Most global suppliers offer products exclusively for distribution
trust your expertise. Focus that influence into further building networks (wholesalers) on global, national and local levels.
your brand equity. Why promote products that your clients This means inflated retail prices sometimes upwards of $65.
can purchase elsewhere when an exclusive offering ensures In today’s economic climate, you are often missing out on up
your clients are returning again and again? to 80% of your potential market. Positioning your RRP at the
salon low-end price point can reclaim this target market and
boost profits substantially.
|3
It’s your turn!
Choose your style Email your logo We design You approve We deliver
Choose one of our design styles Email us a copy of your logo Artwork can start and will be sent Once your design is approved and When your order is ready, we will
(if no style is chosen, the default in high definition, to you to be approved (sample payment is cleared, production starts notify you via email with a tracking
style ‘Classic’ will be selected.) EPS or PDF format. range will not be proofed). (this usually takes between number. Shipping can take
7-10 business days). approximately 3-10 business days,
depending on destination and quantity.
|4
Style guide | Hair care range - 250ml white bottles
Organic Classic Vibrant Paul Mitchell Evo AESOP Theorie Kerastase Davines
|5
Style guide | Hair care range - 250ml amber bottles
Organic Classic Vibrant Paul Mitchell Evo AESOP Theorie Kerastase Davines
|6
Style guide | Styling care range - Choose one style option for the whole range
100g 125ml 30ml 250ml 250ml 125ml 60ml 200ml 125ml 10g
Clay & Pomade Grooming Spray Beard Oil Shave Gel Beard Wash Heat Spray Argan Oil Ocean Mist Repair Spray Powder
Classic Vibrant Classic Davines Aesop Paul Mitchell Kerastase Evo Aesop Organic
|7
Style guide | Skin care range 1/2
Classic Vibrant
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
Paul Mitchell Evo
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
|8
Style guide | Skin care range 2/2
AESOP Theorie
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
Kerastase Davines
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
|9
Style guide | Vitamin Serums - 30ml UV protection glass bottles
Classic Davines Evo Kerastase Organic Paul Mitchell Theorie Vibrant AESOP
|10Style guide | Body Wash - 500ml amber bottles
Classic Davines Evo Kerastase Organic Paul Mitchell Theorie Vibrant AESOP
|11Style guide | Repair mask & Body balm - 250ml amber & white jar
Classic Evo Kerastase Davines
AESOP Paul Mitchell Theorie Vibrant
|12Style guide - Travel and Professional Sizes
Travel size - 50 ml bottles Professional range - 1000 ml bottles
Classic option only
Classic option only
Amber - 50ml
White - 50ml
Amber White
1000ml 1000ml
|13Style guide | Living - Candles and Diffusers
Only classic style available for candles and diffusers
Tin Candles - Classic Style
Black White |14
Classic ClassicStyle guide | Pet range - Shampoo 500ml and Spritz 125ml
Classic, AESOP & Vibrant options only (amber & white available)
Classic AESOP Vibrant
|15Design T&C 2020 - 1/2
PRODUCTION SUBMISSION OF OWN ARTWORK APPROVING PROOFS
Design will commence when full payment is received Clients are solely responsible for the end result of printing. Clients are held responsible for approving all Artwork
The design team will email you Customers are reminded to submit print-ready proofs and ensuring accuracy and suitability.
asking for you logo and chosen style Artwork with the correct specifications. This includes, but is not limited to; design, spelling, gram-
Clients are required to provide a high definition mar, illustrations, images and quantity.
logo in PDF, EPS, PNG or AI format. We will print the Client’s submission as requested however It is the responsibility of the Client to request another copy
Choose a style option from the style guide provided the Company is not responsible for Artwork mistakes. if the proof is difficult to read or changes are required.
The Company is also not liable for supplied file errors. No order will go to production without written
Current turnaround time for production is 7-10 business There will be no reprints at our expense. approval for the client.
days. This period commences at date of client APPROVAL
of Artwork proof (if entitled to proofs). It is the Client’s responsibility to ensure that any Artwork, a. The Client’s final accepted proof is the Artwork
images, files and text submitted does not violate that will be submitted for prints.
**PLEASE READ PROOF CAREFULLY, ONCE ARTWORK IS Australian copyright laws. There will be no reprints at our expense.
APPROVED, IT BECOMES YOUR RESPONSIBILITY**
PLD assumes all written and visual content adheres to b. All proofs must be in writing
Please note: with all printing there may be some colour copyright laws and all correct permissions have been sought
variations from electronic visual representations of Artwork and/or royalties paid for use. c. By placing an order clients accept above design terms
and previous orders to the final printed Artworks. This is and conditions. We reserve the right to refuse any order.
due to the nature of CMYK printing and bulk-run printing We reserve the right to change above terms and conditions
system. There will be no reprints at our expense. without notice.
d2. Returning customers can get customised labels
purchasing our design services from AU$420.
d3. Returning customers have also the option to have their
labels printed by an external company, we will then provide
the appropriate template for you to get organised.
As we don’t print labels with metallic colours.
d4. Returning customers have the option
to add a full coloured background to their labels,
extra fee of AU$0,50 per label.
|16IT’S YOUR TURN!
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