Die dame Mediakit 2020 - media Impact - Media Impact
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die dame
media Impact
Mediakit 2020
©Jo Metson Scott
1
Stand: November 2020
MANUFACTURE
ANALOGUE High-income target group
MAGIC High qualitiy
Analogue Access to top
female decision-
journalism
Magic makers
We believe in analogue magic:
Making the brand come
»The more desensualized an increasingly digitalized world alive & image transfer
becomes,
the greater will be the yearning for
the analogue.«
Michael Sandvoss, Publisher DIE DAME
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DIE DAME
Est. 1912
The magazine DIE DAME was founded in 1912 and shaped the intellectual and
cultural discourse of the Weimar Republic in the 1920s.
DIE DAME worked with intellectuals such as Bertolt Brecht, Tamara de Lempicka,
George Grosz, Hannah Höch, Colette, Arthur Schnitzler, Carl Zuckmayer, Joachim
Ringelnatz and Kurt Tucholsky.
The idea was to take a stand against cultural flattening, fashionable imitation
and stuffy backwardness.
The women in DIE DAME were smart, short-haired, drove cars and smoked
cigarettes.
They were candid, capricious and never categorical.
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CONCEPT
Different, innovative, inspiring.
The magazine for cultural change.
DIE DAME is pointed, assured and uninhibited.
It stages debates, it inspires.
And it has great faith in its readers.
It offers straightforward reportages and reports that embody
the essence of our zeitgeist.
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DIE DAME
LIVE EXPERIENCE
Private View Drive-to-Store Individual
DIE DAME x Museums Store Concepts Salon, Talk, Festival, etc.
Exclusive Guided Tour & Get Together Incl. Store Openings & After Work Tailore-made Event Concepts
The art collector Christian Boros offers a guided tour We invite to our Drive-to-Store Events Do you have any other ideas for event concepts?
through various art collections, such as in the Pinakothek top-class guests as well as keynote speakers, We‘d be glad to join with you to formulate an individual
der Moderne in Munich. who give guests exciting insights into the latest strategy for your needs. We‘ ll find the suitable speakers
30 top-class guests are invited to experience the art of the subjects and lifestyle trends, such as female leadership. and guests for you – no matter whether a guided tour, talk
20th century. format or get together is required.
©Getty ©Getty ©Getty
The price is individually calculated for each offer. The customer bears the costs of the event (eg, catering, location, guest management). Prices are not eligible for deduction of agency commission or discounts and are bookable exclusively as package (plus media).
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Dates 2020
DIE DAME
OSD AD PM
die dame I 30.04. 19.03. 26.03.
Frühjahr/Sommer
die dame II 19.11. 13.10. 20.10.
Herbst/Winter
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DIE DAME
FORMATS & PRICES 2020
Mediakit Formats Preise Brutto
Publication frequency halbjährlich; 2 Ausgaben im Jahr 2020 2/1 Seite (456 mm breit x 300 mm hoch) 51.000,00 €
Copy price 15 Euro 1/1 Seite (228 mm breit x 300 mm hoch) 25.500,00 €
Circulation ca. 20.000 Premium Placements
Distribution 6 Monate lang im ausgewählten Einzelhandel Opening Spread (456 mm breit x 300 mm hoch) 76.500,00 €
erhältlich
OBC (228 mm breit x 300 mm hoch) 76.500,00 €
Sales Outlets Concept Stores, ausgewählter Buch- und
Zeitschriftenhandel, Museumsshops,
Bahnhofsbuchhandel
Controlled Circulation
ca. 1.000 Top-Female-Leader
ca. 1.000 VIP Gallery Weekend
ca. 1.500 Special Places
Platzierung in ausgesuchten Designhotels wie
dem Regent Berlin, Adlon Kempinski, Zoo Hotel
u.v.m.
7 Preise sind AE- und rabattfähig, zzgl. MwSt.
DIE DAME
TECHNICAL SPECIFICATIONS 2020
Format 228 mm wide x 300 mm high, Klebebindung
Printing process Cover: sheet offset euro colours 4/4, CMYK
Content: web offset (heatset) euro colours, CMYK
Digital templates Unseperated data with 300 dpi, PDF/X-1a, PDF/X-3, PDF/X-4
Double binding Cover: 6 mm
Content: 4mm
Digitall data transfer dame-anzeigen@axelspringer.de
ICC-Profile ISOcoated v2
Digitalproof A colour-compliant and factually correct digital proof in FOGRA-Medienkeil CMYK V3.0 (ISO 12647-2:2004), standard proof on a
scale of 1:1 is required for colour-compliant printing
Font size Positive, 1-coloured: min. 6pt
Negative and multicoloured: min. 8pt, bold
Line thickness Positive, 1-colour: min. 0.2 mm
Negative and multicoloured: min. 0.3 mm0,3 mm
Passer tolerance 5 mm for bleed advertisements on all sides
Bleed allowance Design elements that may not be cut should have a distance of at least 5 mm to the format limit of the magazine.
Deep black 100% Key + 40% Cyan
Contact For technical questions: Matthias Hartmann, phone: +49 030 / 2591 76968, E-Mail: matthias.hartmann@axelspringer.de
8YO U R P E R S O N A L
CONTACT
Find here your personal contact in
your region!
Michael Sandvoss Alisha Trippelsdorf
General Manager of Luxury Sales Object management
Publisher die dame die dame
Phone: +49 89 743 2596 490 Phone: +49 30 2591 73039
michael.sandvoss@mediaimpact.de alisha.trippelsdorf@mediaimpact.de
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