Digital media kit, 2020 - Condé Nast Germany
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Digital media kit, 2 0 2 0
Disp lay ads
High -imp act formats
Billboard ad and mobile billboard ad
Billboard ad
Mobile billboard ad (2:1)
09.12.2019 3
Technical sp ecifications
Billboard ad and mobile billboard ad
BILLBOARD AD MOBILE BILLBOARD AD
Format 1,000 x 250 px, 970 x 250 px Format 320 x 160 px*
or 940 x 250 px
File size max. 800 KB File size max. 800 KB
Fallback Required Physical submission jpg/gif
Physical submission jpg/gif/HTML5** 3rd party tag submission* jpg/gif/HTML5**
3rd party tag submission jpg/gif/HTML5** Tracking View pixel, Click command
3rd party tag streaming • 3rd party tag only
Landing page Mobile-enabled, no Flash
• Polite loading max. 2 MB
• Sound and repetitions must *) Image files can be submitted in the format 640 x 320 px for
be initiated by retina displays. All HTML5 ad formats must be responsive to the
the user (on-click) container or have a fixed size of 320 x160 px. Ads via a third-
party tag must exhibit the format 320 x 160 px.
**) See the submission guidelines for HTML5 specifications
09.12.2019 4
High -imp act formats
Premium billboard ad
Technical specifications
Format 1,000 x 400 px
Premium billboard ad File size max. 800 KB
Fallback Required
Physical submission jpg/gif/HTML5*
3rd party tag submission jpg/gif/HTML5*
3rd party tag streaming • 3rd party tag only
• Polite loading max. 2
MB
• Sound and repetitions
must be initiated by
the user (on-click)
*) See the submission guidelines for HTML5
specifications
09.12.2019 5
High -imp act formats
Responsive billboard ad
Technical specifications
Format Dynamic x 250 px
adjusting Billboard ad adjusting
Production by Condé Nast
Material required Images, video (hi-res), logos,
CI, campaign layouts
Fallback Required
Alternative 3rd party tag via Celtra
3rd party tag streaming • 3rd party tag only
• Polite loading max. 2 MB
• Sound and repetitions must
be initiated by
the user (on-click)
*) See the submission guidelines for HTML5 specifications
09.12.2019 6
High -imp act formats
Halfpage ad
Technical specifications
Format 300 x 600 px
File size max. 800 KB
Fallback Required
Physical submission jpg/gif/HTML5*
Halfpage
3rd party tag submission jpg/gif/HTML5*
ad
3rd party tag streaming • 3rd party tag only
• Polite loading max. 2
MB
• Sound and repetitions
must be initiated by
the user (on-click)
*) See the submission guidelines for HTML5
specifications
09.12.2019 7
High -imp act formats
Reskin incl. billboard ad
Technical specifications
Format Colouration of the section with the help
of three coordinated creative content
Billboard ad items. Height of top banner: 90 px, 250
px, 400 px
Unsafe areas:
1. Content width 1,020 px
Reskin Reskin 2. GQ header/nav height is 230 px
Safe areas:
160 px for left- and right-hand creative text
'safe area’ to accommodate common screen
resolution sizes
File size max. 1 MB
Fallback Required
Physical submission jpg/gif/HTML5*
3rd party tag streaming Not possible
*) See the submission guidelines for HTML5 specifications
09.12.2019 8
High -imp act formats
Reskin incl. billboard ad
Banner
1020px x 250px
Safe Editorial content with 1020px. Safe Editorial content with 1020px.
area area
with with
This area has to be free. This area has to be free
160px 160px
Here Max. file size of all assets 1MB Here Max. file size of all assets 1MB
logo & logo &
An image can be placed here text text An image can be placed here
09.12.2019 9
High -imp act formats
Multi-device takeover
Billboard ad Medium
rectangle
Medium
rectangle
Medium rectangle
Halfpage
ad
09.12.2019Technical sp ecifications
Multi-device takeover
Format Billboard ad: 1,000 x 250 px, 970 x 250 px or 940 x 250 px
Halfpage ad: 300 x 600 px
Medium rectangle: 300 x 250 px
File size Max. 800 KB per format
Fallback Required
Physical submission jpg/gif/HTML5*
3rd party tag submission jpg/gif/HTML5*
3rd party tag streaming • 3rd party tag only
• Polite loading max. 2 MB
• Sound and repetitions must be initiated by
the user (on-click)
*) See the submission guidelines for HTML5 specifications
09.12.2019 11High -imp act formats
Multi-device takeover incl. bubble reminder (sticky)
Billboard ad
Bubble Bubble
reminder reminder
Medium
rectangle
Bubble
reminder
Medium rectangle
Halfpage
ad
Bubble
reminder
09.12.2019High -imp act formats
Multi-device takeover incl. bubble reminder (sticky)
Format Billboard ad: 1,000 x 250 px, 970 x 250 px or 940 x 250 px
Halfpage ad: 300 x 600 px
Medium rectangle: 300 x 250 px
Bubble: 250 x 250 px (desktop tablet),
100 x 100 px (mobile) – static/GIF/video
File size max. 800 KB per format
Fallback Required
Physical submission jpg/gif/HTML5*
3rd party tag submission jpg/gif/HTML5*
3rd party tag streaming • 3rd party tag only
• Polite loading max. 2 MB
• Sound and repetitions must be initiated by
the user (on-click)
*) See the submission guidelines for HTML5 specifications
09.12.2019 13V ideo formats
InRead video
Technical specifications
Format Max. 1,920 x 1,080 px, min. 640 x 360 px (720
px recommended)
Aspect ratio 16:9 (4:3 not supported)
File size Desktop: max. 20 MB
InRead
Mobile: max. 5 MB
Length: 10–30 sec.
Physical submission Video formats (mov, fla, mpeg, mp4, etc.)
Codec All video codecs except ProRes 4444,
HDV 720p60, Go2 Meeting 3&4, ER AAC LD
and REDCODE
Sound On
URL redirect (click command ) + trackers (optional) OR VAST
redirect (max. 5 MB, if hosted by agency ad server)
09.12.2019 14V ideo formats
Vertical video
Technical specifications
Material required Images, videos (hi-res), logos, CI,
campaign layouts.
Video must be in portrait format.
Production by Condé Nast
Alternative 3rd party tag via Celtra
Vertical video
SCROLLING
Vertical video
09.12.2019 15High -imp act formats
Interscroller Technical specifications
Material required Images, videos (hi-res), logos, CI,
campaign layouts.
Production by Condé Nast
Alternative 3rd party tag via Celtra
Link to technical https://www.celtra.com/insights/ad-
Interscroller specifications gallery/?format=355&industry=375
SCROLLING
Interscroller
09.12.2019 16S tandard fo rmats
Ad bundle
Super
banner
Sky
scr
ap
er
Medium
rectangle
Medium rectangle
09.12.2019 17Technical sp ecifications
Ad bundle
Format Leader board: 728 x 90 px or 1,000 x 90px
Skyscraper: 160 x 600 px or 120 x 600px or 200 x 600 px
Medium rectangle: 300 x 250 px
File size max. 800 KB per format
Fallback Required
Physical submission jpg/gif/HTML5*
3rd party tag submission jpg/gif/HTML5*
3rd party tag streaming • 3rd party tag only
• Polite loading max. 2 MB
• Sound and repetitions must be initiated by
the user (on-click)
*) See the submission guidelines for HTML5 specifications
09.12.2019 18S tandard fo rmats
Large mobile banner (4:1)
Technical specifications
Format 320 x 100 px or 300 x 100 px*
File size max. 800 KB per format
Fallback Required
Physical submission jpg/gif/HTML5**
Large mobile banner (4:1) 3rd party tag submission jpg/gif/HTML5**
3rd party tag streaming • 3rd party tag only
• Polite loading max. 2 MB
• Sound and repetitions must be
initiated by
the user (on-click)
*) Image files can be submitted in the format 640 x 200 px or 600 x 200 px for
retina displays. All HTML5 ad formats must be responsive to the container or
have a size of 320 x100 px or 300 x 100 px. Ads via a third-party tag must
exhibit the format 320 x 100 px or 300 x 100 px.
**) See the submission guidelines for HTML5 specifications
09.12.2019 19S ocial media
S ocial media
Instagram story read – editorial story integration, incl. push
Benefit from the credibility of GQ
and let your brand be part of our
editorial Instagram Stories.
Technical specifications:
Platform IG Stories
Sender GQ and client
Material Thematic input,
required product for
photo shoot
Submission 4 weeks
deadline
before launch
EDITORIAL STORY slide 1 Slide 2 Slide 3 Slide 4 Slide 5
09.12.2019 21Paid p ush
Instagram Story read bundle
Expand your audience and maximise reach with an
additional Story advertising campaign.
See slide 20 for technical specifications.
Execution in FB and IG feeds and Stories.
Details depend on format (photo ad, video ad, carousel ad,
etc.)
STORY ad campaign
22S ocial media
Facebook/Instagram ad – boost your profile and generate conversions
Achieve maximum gross range with a CPM-optimised
photo or carousel ad – or a CPC-optimised ad to boost
traffic and conversions.
Technical specifications
Photo ad Carousel ad
Platform IG and FB IG and FB
newsfeed or Stories newsfeed or Stories
Sender GQ and client GQ and client
Material Thematic input, Thematic input,
required images, copy images (max. 10
thumbnails), copy
Swiping Submission 5 working days 5 working days
deadline
before
launch
Facebook photo ad INSTAGRAM carousel ad
09.12.2019 23S ocial media
Facebook collection ad
Let your audience explore every single detail of your
product, as recommended by GQ, and generate
conversions using a CPC-optimised collection ad.
Technical specifications
Platform IG and FB newsfeed
Sender GQ and client
Material required Thematic input
The title image or video
displayed in the collection ad
uses the first creative motif from
your selection. Images and
videos will, where necessary, be
converted to an aspect ratio of
1:1.
Submission deadline 5 working days
before launch
24S ocial media
Facebook/Instagram – instant experience (mobile landing page)
Create an attention-grabbing and
user-friendly landing page for mobile
devices in order to boost interaction
with your content.
Technical specifications
Platform FB and IG newsfeed
or Stories
Sender GQ and client
Material Thematic input,
required images, copy,
videos, product
details
Submission 5 working days
deadline
Facebook canvas, screen #1 Facebook canvas, screen #2 Facebook canvas, screen #3
before launch
09.12.2019 25S ocial media
Facebook/Instagram and YouTube ad – to increase video views (CPV)
Generate video views with a CPV-
optimised video campaign.
Technical specifications
Platform FB and IG: newsfeed or
Stories, YouTube
Sender GQ and client
Material Thematic input, images,
required video (Instagram: max.
2 min.)
Submission 5 working days
deadline
before
launch
FACEBOOK video ad INSTAGRAM video ad INSTAGRAM STORIES video ad
09.12.2019S ocial media
Facebook/Instagram and YouTube ad – to increase video views (CPV)
Generate video views with a CPV-
optimised video campaign.
Technical specifications
Platform FB and IG: newsfeed or
Stories, YouTube
Sender GQ and client
Material Thematic input, images,
required video (Instagram: max.
2 min.)
Submission 5 working days
deadline
before launch
FACEBOOK video ad INSTAGRAM video ad YouTube video ad
09.12.2019 27?
S ocial media
Classic Pinterest pins
Get yourself recommended by GQ while your
audience plans day-to-day decisions and life moments
on Pinterest
Technical specifications:
Platform Pinterest feed and search
Sender GQ
Material required Thematic input (native,
service/product
character)
Submission deadline 5 working days
before launch
09.12.2019 Pinterest pin 28S ocial media
Classic Pinterest pins
Get yourself recommended by GQ
A
while your audience plans day-to-day
decisions and life moments on
Pinterest
Technical specifications:
Platform Pinterest feed
and search
Sender GQ
Material required Thematic input
(native,
service/product
character)
Promoted pin Promoted app pin Promoted video pin Promoted carousel
CPM or CPC CPC CPV pin Submission 5 working days
deadline before
launch
09.12.2019 29S ocial media
Pinterest sponsored board
GQ X Johnnie Walker – Whiskey Tasting
Special themed sponsorship on Pinterest with co-branded GQ
Pinterest channel header.
Shared board between GQ and client incl. editorial pins, two
service pins and three product pins of the client, linking to the
client’s website.
To boost the range and profile of the ad special, we
recommend a package including reach push (200,000 AIs on
service pins).
To boost traffic to the ad special or the website, we
recommend a bundle including traffic push (2,800 clicks on
GQ X Johnnie Walker
WHISKEY BOARD – Wieso Whiskey gut für
die Gesundheit ist
service pins).
See ‘Classic pins’ for technical specifications
Submission deadline: 25 working days
30Custom solutions
Custom solutions
Classic advertorial (incl. traffic -driver bundle)
TRAFFIC-DRIVER BUNDLE
Harness the native and
enticing character of
an advertorial powered
Promotional
Co-branded ROS ad by a traffic-driver
bundle
teaser bundle.
LINKS
TO
Social media ads Newsletter integration Classic advertorial
GUARANTEE: 500,000 AIs
09.12.2019 32Technical sp ecifications
Classic advertorial
Material required for advertorial Thematic input, copy, images, videos, links to
landing pages, designs and logos, video graphics,
image credits
Material required for traffic driver Images, text
Format type jpg, TIFF, BMP, PNG
Submission deadline before 15 working days
launch
Creation of proposal 5 working days
Tracking Click command
09.12.2019 33Custom solutions
Special themed sponsorship (incl. traffic -driver bundle)
TRAFFIC-DRIVER BUNDLE
Become the exclusive
sponsor of a special on a
specific topic, powered
Promotional
Co-branded ROS ad by a traffic-driver bundle.
bundle
teaser
LINKS
TO
Social media ads Newsletter integration Themed special with fixed billboard ad
and mobile billboard ad
GUARANTEE: 750,000 AIs
09.12.2019 34Technical sp ecifications
Special themed sponsorship
Required ad formats Billboard ad: 1,000 x 250 px, 970 x 250 px or 940 x
250 px
Mobile billboard ad: 320 x 160 px (see
specifications for billboard ad and mobile
billboard ad)
Material required for traffic driver Images, text
Format type jpg, TIFF, BMP, PNG
Submission deadline before 25 working days
launch
Creation of proposal 5 working days
09.12.2019 35Custom solutions
Customised newsletter
Send your content straight to the inboxes of newsletter
subscribers thanks to a customised newsletter that has been
specially developed for you.
Technical specifications
Material required Thematic input, copy samples,
subject line, target links, single motifs
in the design of the page/medium
concerned, logos as video graphics,
image credits
Format type jpg, TIFF, BMP, PNG
Submission deadline 15 working days
before launch
Creation of proposal 3 working days
If submitting an HTML max. 500 KB, width of 680 px, height
newsletter variable, optional: 1,500 px, resolution:
150 dpi
Tracking Click command (no JavaScript)
80,000 RECIPIENTS
09.12.2019 36Custom solutions
Newsletter sponsorship
Generate attention and traffic as the sponsor of an editorial
newsletter.
Technical specifications
Material required Banner
Format 600 x 200 px
File size max. 80 KB
Submission Physical
Sponsorship Tracking Click command (no JavaScript)
Submission deadline 5 working days
before launch
Creation of proposal 1 working day
80,000 RECIPIENTS
09.12.2019
37Creativ e studio p roductions
Creativ e studio p roductions
Photo S bundle (advertorial or microsite incl. stills shoot by Condé Nast)
TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE
Benefit from full native
integration of your
ROS promotional teaser products with a stills
shoot by CN,
Co-branded ROS ad bundle presented in an
LINKS advertorial or on a
TO
microsite.*
Newsletter integration
Social media ads
Advertorial/microsite with stills of your
product
GUARANTEE: 500,000 AIs
09.12.2019 39
* Production by CN includes: stills shoot at the Condé Nast photo studio, in-house photographer, standard props, travel expenses not included.Creativ e studio p roductions
Photo M bundle (advertorial or microsite incl. model shoot by Condé Nast)
TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE
Let a professional
ROS promotional teaser
model showcase your
product or collection
Co-branded ROS ad bundle in an advertorial or on
a microsite.*
Co-branded ROS billboard and mobile LINKS
TO
billboard
Newsletter integration
Social media ads
Advertorial/microsite with model shoot
GUARANTEE: 1,450,000 AIs
09.12.2019 40
* Production by CN includes: shots of the model at an external photo studio, up-and-coming model, travel expenses not includedCreativ e studio p roductions
Photo L bundle (advertorial or microsite incl. shoot at a unique location by Condé Nast)
TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE
Get a genuine high-
ROS promotional teaser
end production with a
professional model at
Co-branded ROS ad bundle a unique location.*
Co-branded ROS billboard and mobile LINKS
TO
billboard
Newsletter integration
Social media ads
Advertorial/microsite with model shoot at a
special location.
GUARANTEE: 2,800,000 AIs
09.12.2019 41
* Production by CN includes: model shots at an external photo studio or location of your choice, model, travel expenses not included.Creativ e studio p roductions
Video S bundle (advertorial or microsite incl. video production by Condé Nast)
TRAFFIC-DRIVER BUNDLE
DISCOVER BEST CASES HERE
ROS promotional teaser
Harness the
Co-branded ROS ad bundle promotional power of
a video with exclusive
Co-branded ROS billboard and mobile
CN production,
billboard
showcased in an
LINKS advertorial or on a
Newsletter integration TO
microsite.*
Social media ads
Social video ads and YouTube
TrueViews
Co-branded header on YouTube
channel
Advertorial/microsite with video content
GUARANTEE: 750,000 AIs/50,000 video views
09.12.2019 42
* Production by CN includes: basic video, 1 full version, 1 short version, single setting, one day of filming, standard props, travel expenses not included.Creativ e studio p roductions
Video M bundle (advertorial or microsite incl. video production by Condé Nast)
TRAFFIC-DRIVER BUNDLE DISCOVER BEST CASES HERE
ROS promotional teaser
Showcase the variety
Co-branded ROS ad bundle of your brand in
multiple settings in an
Co-branded ROS billboard and mobile
exclusive CN video
billboard
production, promoted
LINKS in an advertorial or on
Newsletter integration TO
a microsite.*
Social media ads
Social video ads and YouTube
TrueViews
Co-branded header on YouTube
channel
Advertorial/microsite with video content
GUARANTEE: 1,450,000 AIs/100,000 video views
09.12.2019 * Production by CN includes: premium video, 1 full version, 1 short version, multiple
43 settings, one day of filming, location scouting or set styling, travel
expenses not included.Creativ e studio p roductions
Video series bundle (advertorial or microsite incl. video production by Condé Nast)
TRAFFIC-DRIVER BUNDLE
DISCOVER BEST CASES HERE
ROS promotional teaser
Benefit from 360°
Co-branded ROS ad bundle communication with
an exclusive video
Co-branded ROS billboard and mobile
series for digital media
billboard
and an additional
LINKS photo shoot for print
Newsletter integration TO
media*.
Social media ads
Social video ads and YouTube
TrueViews
Co-branded header on YouTube
channel
Advertorial/microsite with video content
GUARANTEE: 2,800,000 AIs/200,000 video views
09.12.2019 * Production by CN includes: premium video, 3 full versions, 3 short versions, 44
unique location, three days of filming, location scouting and set styling,
travel expenses not included.S ub mission guidelines
S ub mission guidelines
Technical specifications/HTML5 advertising materials
HTML file The HTML5 advertising material should be supplied in a single HTML file.
None of the HTML files supplied should be named ‘index.html’.
File hierarchy and folder structure The layer and folder structure should contain a maximum of one layer (scripts, images).
File number and code compression In order to minimise server requests, the number of individual elements should be kept as low as possible.
Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. CPU and GPU utilisation should be borne
in mind when using CSS3 or JavaScript animations.
Browser compatibility and fallback Since not all desired features or libraries are supported by all browsers, we advise that you submit fallback JPG or GIF files if a lack of
browser support leads to non-representable advertisements. The advertisement materials are to be tested on all browsers by the client.
Condé Nast reserves the right to exclude specific browser versions from the submission of advertising material.
Frameworks, libraries and HTML5 advertising materials are played on the websites within a frame in order to avoid complications with functionalities of the
namespaces website. Frameworks and libraries (e.g. Bootstrap) can be included within our frame. When global JavaScript variables are used, they
should run in their own namespace or alternatively be clearly named. Likewise, names for the assignment of HTML IDs and ID, class
and type selectors in CSS must be clearly selected.
Guidelines Please find the IAB guidelines regarding HTML5 advertising material by accessing the following link:
http://www.iab.net/html5
Submission The HTML5 advertising material will be delivered to the brand or agency as a compressed zip archive, which has to include all
elements of the advertising material, with the exception of external added libraries or fonts. The zip archive must be a .html document
(not index.html ) and all included scripts and elements have to be linked relatively. In the event of external hosting, absolute links must
be used. Alternatively, a redirect may be supplied. In this case, all aforementioned standards regarding document size and file
number must be adhered to.
09.12.2019 46S ub mission guidelines Technical specifications/ad formats with sound (polite banners) Advertising materials with initial sound are not permitted, with the exception of advertising materials that start in mute mode and that are activated by means of clicking on the speaker icon. The maximum duration is 30 seconds. We recommend a highly visible audio bar with the commands ‘Volume’, ‘Start’ and ‘Stop’. Sound should not be activated by means of mouseover. Custom solutions: Please contact us if your advert does not comply with our specifications. We will be happy to plan your campaign individually and advise you on what is feasible. 09.12.2019 47
S ub mission guidelines
Additional guidelines for social media ads
Ads will only be shown on the public newsfeed and not on fan pages. This ensures that the post can be optimised in order to
achieve the best results based on your campaign objectives. The advantage of this is that the promoted brand is presented in a
closed environment that does not come into conflict with other advertisers or editorial content.
It is also necessary for the Condé Nast brands (VOGUE, GQ, GLAMOUR, AD) to tag the client’s fan page with the ‘branded content
tag’ (handshake).
Branded content tag:
• In the case of sponsored posts (both on Facebook and on Instagram), Condé Nast is obliged to name the business partner.
• The business partner must have an official Facebook page.
• Each Condé Nast publication must be approved by the business partner as a ‘branded content partner’ on a one-off basis.
• The page approval must be granted by the business partner on their own fan page under ‘Branded content’:
https://www.facebook.com/business/help/212566145960789?helpref=page_content
09.12.2019 48S ub mission guidelines Additional guidelines for social media ads Images: • Use of high-resolution, high-contrast images and a visual style that is in keeping with Condé Nast • Coherence between images and copy (message) • A lack of text on images will be ‘penalised’ or will not even get through the Facebook algorithm • Ideally, at least two or three different image motifs should be tested Copy: • The ideal copy length is no more than 60 characters. • Too much copy is distracting and can have a negative impact on reach • No advertising copy: a ‘native’ message that fits the brand identity helps generate more credibility and interaction • Clear user targeting and a focus on one message per ad • Moderate use of emojis • Hashtags have no positive influence on performance on Facebook On Instagram, a few punchy hashtags improve clarity • Calls for interaction (e.g. asking questions, competitions/contests) boost engagement and increase organic reach 09.12.2019 49
S ub mission guidelines
Contact details and deadlines
The following submission and booking deadlines apply:
Five working days for:
• Display ads Please send display and video material by email to:
• Social media ads condenast.campaigning@adtechfactory.com
• Newsletter sponsorship Please send materials for custom solutions and social ads to:
creativestudio@condenast.de
15 working days for:
Please always quote the following:
• Classic advertorials
• Client name and contact person
• Customised newsletters
• Period
25 working days for:
• Placement
• Special themed sponsorship
• Advertising material(s)
• Pinterest sponsored boards
• Target URL
Please arrange deadlines for Condé Nast Creative Studio
productions individually by emailing: creativstudio@condenast.de
09.12.2019 50You can also read
