DIGITAL PARTNERSHIP First Steps of Our Journey Together - PT SportSuite
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DIGITAL PARTNERSHIP First Steps of Our Journey Together
We partner with digitally like-minded sports
media groups, who understand the value of an
integrated media ecosystem. Our solution
propositions are unique media-oriented with
interoperability configurations around media
processing and accessibility. We put great value
in the lifecycle of a digital asset, ensuring the PT SPORTSUITE
workflow and performance is front-and-center to
PARTNERSHIP
MINDSET
achieve digital operations.
Our commitment to our partners, is we will
endeavour to proactively deliver on your digital
media objectives in a transparent manner by
leveraging all digital modules within our toolbox,
hosted within AWS cloud infrastructure
© PT SPORTSUITE 2021
Proposed Partnership Objectives
Proposed Digital Objectives
Digital Ecosystem: Multi-Tenant Delivery Streams
Delivery Principles & Approach
THE JOURNEY
Your Digital Delivery & Engagement Team
& ROADMAP
PT Digital Modules & Services
PT Commercials (Licenses & Services)
OVERVIEW: All Platforms, Services, 3rd Parties & Resources
Stage 1: Design, Build, Customise, Integrate, Deploy
Stage 2: Annual Ecosystem License, Updates & Support
© PT SPORTSUITE 2021 2021 partnership roadmap
OUR STORY We believed we had the tools to help sports
organisations operate like modern media
A decade ago we embarked on a journey to build organisations, placing digital media IP, fan
scalable, cloud-based and mobile app and web community, brand and sponsorship channels
development frameworks. This proved attractive to front and centre.
traditional media groups looking to digitally transform
their print products, establish digital communities and Our pivot into sport has been exciting, challenging
better understand their customers for content and rewarding as we’ve transformed the way teams,
recommendations, targeted advertising and players and fans engage and share media with each
subscription services. other and also package digital products more
effectively for fans to transact with.
We learned along the way, met lots of interesting
people, made many friends and collaborated with PT SportSuite is on a exciting journey to digitally
global media partners. All of which has contributed accelerate sports organisations into media
towards our modular suite of digital products and powerhouses that drive consumer engagement
platforms - known as the Publisher’s Toolbox. and allow analytics to facilitate preferences and
recommendations across multiple brand channels.
In 2019, we felt it was the ideal time for us to shift our
digital transformation experience and complementary Our aim is to ensure sports media rights are
toolbox of products to positively disrupt the sports protected and freed up across a modular digital
industry; by solving critical media rights and workflow ecosystem to attract and entertain across multiple
issues. channels to an engaged audience.
© PT SPORTSUITE 2021
THE IN
Our digital sports consultancy
We are a global technology business, specialising in sports
innovation business with media workflow, distribution and
interests in cloud infrastructure community engagement.
and digital product-driven
ecosystems for the media, Complemented by an advanced,
publishing, broadcasting and innovative modular digital
sports communities. ecosystem, PT SportSuite aim to
transition sports organisations
into media powerhouses.
VISIT WEBSITE VISIT WEBSITE
PT SPORTSUITE
This partnership will include the establishment of
a PT SportSuite AWS account, that is powered by
PARTNERSHIP
a modularised ecosystem, with multiple workflow
configurations and user groups, that incorporates
new digital identities with unique level of
customisation and requirements.
Rich Cheary Thank you for the opportunity to propose a
partnership that looks to define a new digital
PT SportSuite
culture, and transform an existing landscape by I am personally excited and energised about this
CEO / Co-Founder
designing, building and deploying a sustainable opportunity, and you can be guaranteed of
digital media ecosystem that can scale efficiently complete commitment and agility across all our
across multiple brands and associations. delivery streams and competencies.
PT SportSuite’s approach for this partnership is to Let’s enjoy the rest of these progressive
collaborate with all stakeholders to analyse, partnership discussions, where no doubt we will
assess and plan a prioritised and customised come to a fair and respectful starting position. It
digital transformation roadmap in accordance won’t be long before we look back upon this
with agreed-upon strategic objectives. moment and reflect on our successes and the
manner in which we went about achieving them.
INCREASE memberships and value of media IP
OPTIMISE digital media workflow between
affiliated brands
ENCOURAGE community engagement and
digital collaboration PROPOSED
IMPROVE commercial opportunities across all PARTNERSHIP
digital channels OBJECTIVES
INNOVATE with sponsors to expand on
partnership potential
ESTABLISH a sustainable platform partnership
that is mutually beneficial to all stakeholders
© PT SPORTSUITE 2021 2021 partnership objectives
PROPOSED DIGITAL OBJECTIVES
PT’s contribution to complement business, media and commercial teams
INNOVATE & RESEARCH TRENDS AND ADOPTION IN IMPROVE USER WORKFLOW JOURNEY ACROSS THE
#SPORTTECH SPACE MULTIPLE BRANDS & ONLINE SERVICES
DEFINE DIGITAL TRANSFORMATION AND DELIVERY IMPROVE & INCREASE KNOWLEDGE OF CUSTOMER
ROADMAP THROUGH REGISTRATION, PROFILING &
ENGAGEMENT
IMPROVE EDITORIAL WORKFLOW EFFICIENCIES
EXPONENTIALLY IMPROVE & INCREASE BRAND / SPONSOR
ACTIVATIONS & EXPOSURE
INCREASE MEDIA IP PRODUCTION & CONTRIBUTION
FROM WIDER AUDIENCE (Fans, Players, Teams, IMPROVE ADVERTISING OPPORTUNITIES ACROSS
Partners) ALL BRANDED PLATFORMS (Web, App and Video)
IMPROVE WEB & MOBILE PORTFOLIO, BRAND AND INCREASE REVENUES IN KEY AREAS SUCH AS:
ONLINE IDENTITY BRAND ACTIVATION, FAN ENGAGEMENT, VIDEO OTT
(PPV, SUBS)
© PT SPORTSUITE 2021 2021 Digital objectives
DIGITAL MEDIA ECOSYSTEM
PT DIGITAL ECOSYSTEM &
MULTI-TENANTED DELIVERY STREAMS
These are proposed delivery streams whereby steering committees in partnership will
contribute to roadmap scope, operational enhancements and stream review cycles
PT: AWS POWERED MEDIA ECOSYSTEM FAN, MEDIA & BRAND ENGAGEMENT
- Configure Digital Asset Management - Match Centres -Fixtures, Results, Stats
- Media Migration & Categorisation - Facilitate Team Profiles, Lineups, Player Stats
- Standardise Video OTT (On-demand & Live) - Fan & Brand Engagement Incentive Campaigns
- Centralise Publishing & Streaming Workflow - Incentivise, Reward, Recognise
- Utilise Advanced Media Analysis Services
- Enable Media Partner Collaboration
MEMBER PROFILE JOURNEY, MONETISATION BRANDED COMMUNITY PLATFORMS
- Define Member Journey Across Platforms - Digital Identity Consistency
(OAUTH, SSO) - Single-Sign-On & Registration
- Facilitate User Profiling & Personalisation - Mobile App, Web & Video
- Define Digital Memberships - Consolidated Publishing & Video OTT Services
- Centralise Advertising Operation/Config - Dynamic & Centralised Media Advertising
Campaigns
- Consolidated Platform Analytics
© PT SPORTSUITE 2021DELIVERY PRINCIPLES & APPROACH
DIGITAL STEERING & DESIGN & RENEW ONLINE SOLUTION & CONTENT BRAND & FAN ENGAGEMENT
STAKEHOLDER COMMITTEE IDENTITIES ARCHITECTURE STRATEGY
Agile planning and principles Unique online theme or template set AWS Hosted in a policy driven Social Media / e-Marketing
environment
Product owner-driven Multi-tenant architecture Fan Competitions
PT WebSuite (Enterprise Wordpress
Scope driven with iterative delivery Centralised content share and framework) Fan and Player Challenges
cycles publishing workflows
PT MobileAppSuite (Native and Fan Acquisition, Registration,
Deliverable review and feedback Simple and engaging user journey modularised framework) Profiling
milestones
Single-sign on and profile PT DAM & Headless CMS Reward & Recognition
Highlight reporting and stakeholder management
communication PT Branded VOD video players Analytics
SEO and performance
Dependencies based timelines PT AWS image/video services Advertising Operations
Mobile responsive and optimised
Risk and Issue management Content restructure and renewed
Match Centre, team fixtures and categorisation
Fortnightly/weekly review sessions results; player profile and stats
PT APIs & plugin integration
e.g Seatgeek, Sports Alliance, StreamAMG,
Opta, PT SS, GAM, Analytics, Stripe, CMS,
DAM, ElasticSearchOUR SENIOR DELIVERY & MANAGEMENT TEAM
The digital transformation and
strategic delivery and execution
of this partnership will involve our
senior specialists and their
respective teams.
Our PT Digital Delivery and RICHARD CHEARY CLINTON BOSCH SALLY ARNOLD JANINE VAN RENSBURG
Engagement teams of specialists CEO - HEAD OF PRODUCT
CTO - HEAD OF COO - HEAD OF FAN ACQUISITION &
TECHNOLOGY OPERATIONS MARKETING
are all looking forward to
establishing a culture of sharing
of experiences and finding
solutions that work for majority
of stakeholders.
This senior team have
collaborated across majority of
our digital transformation
projects of media groups,
broadcasters and sports JADA LINSTROM JOHAN PRETORIUS NICK VAN RENSBURG ANDY RICHARDS
organisations. HEAD OF CREATIVE HEAD OF SOLUTIONS HEAD OF ENGAGEMENT VIDEO OTT & MEDIA RIGHTS
© PT SPORTSUITE 2021PT MODULES & SERVICES
SOFTWARE MODULES: CONSULTING SERVICES:
Private Media Collaboration (Multi-team, media Workflow (Process, training and support)
partners, member community)
Engagement (UGC Challenges and Scan campaigns)
DAM (AWS Media Archive, Authorised Accessibility, API
Integration, Advanced Media Services and Search) Commercial (Sponsorship, Commerce, Subscriptions,
PPV and Advertising)
Centralised Publishing Workflow (Workflow,
syndication, Headless CMS)
Web and Apps (Single or multi-titled)
Video OTT (Live & On-Demand)
PT’s software module activation includes setup, config and PT’s consulting services are managed in parallel to
integration required for each of these modules or add-ons. product/module setup and activation. It includes stakeholder
Each PT Modules has a roadmap and release update cycles, management, customisation requirements in design,
which are licensed and supported on an annual fee basis. workflow, integration, commercial and engagement strategy.
© PT SPORTSUITE 2021DIGITAL MEDIA
COLLABORATION A multi-tenanted media collaboration platform
PLATFORM
that revolutionises the way teams, leagues,
federations and sporting bodies share media.
FEATURES
- Private team mobile app and web
dashboard
- Private, secure cloud dashboard
- Digital packages of photos, videos,
audio files
- Media Challenges for teams/athletes
- Authorised access and levels of
entitlement
© PT SPORTSUITE 2021
© PT SPORTSUITE 2021Powered by world-leading AWS cloud AWS-POWERED DIGITAL
architecture, PT SportSuite’s digital asset
ASSET MANAGEMENT &
CMS SYNDICATION
management (DAM) platform goes further
than any cloud-media library, and integrates
with headless multi-tenanted CMS and
syndication facility. LEARN MORE
FEATURES
- Multi-tenanted CMS and DAM
- Centralised editorial and
accessibility to cloud assets
- Lightning fast media searching
- 3rd-party integration
- Advanced image/video media
services
© PT SPORTSUITE 2021MOBILE & WEB Digital communities thrive on unique experiences. PT
COMMUNITY
SportSuite’s mobile community app and web
solutions provide your fans with all the latest news,
PLATFORMS match information, video content and statistics they
deserve - while allowing fans engage via unique UGC
and brand activation campaigns .
FEATURES
- News/media feed - Fan media challenges
- Statistics - AR scanning
- Video streaming - PPV, Premium subscription
- Analytics - Advertising Ops
© PT SPORTSUITE 2021Many sports organisations are taking a strategic
VIDEO OTT
decision to become a leader in sports video
experiences, by streaming live and on-demand
video content via subscription and PPV services.
LEARN MORE
FEATURES
- AWS video workflow
- LIVE & ON-DEMAND
- Voucher Redemption, PPV & Subscriptions
- Video analysis
- Mobile & Web
- Multi Video Player configs
- Playlist Widgets, APIs
- Dynamic video advertising
© PT SPORTSUITE 2021PT COMMERCIALS
HOW WE SCOPE, COST & DELIVER:
(LICENSES & SERVICES) ● PT have a comprehensive toolbox of platforms and
add-on modules
● PT platforms and modules have a defined commercial
fee structure
Our partnership will be a combination of following
● PT plan to collaborate around this commercial
simple two stage plan, that can overlap and run framework
parallel with regards to brands and release cycles. ● PT plan for levels of customisation to cater for unique
requirements
● PT plan to structure a multi-skilled digital delivery unit
STAGE 1
- Setup & Config of Platforms/Modules
STAGE 2
- Support, License and Updating of AREAS OF PARTNERSHIP - To be Decided (TBD)
Platforms/Modules
● Preferred Partner Rate
- Consulting Team to Customise and Manage
● Payment gateway transaction and subscriber fee
Stakeholder Requirements
● Bandwidth costs
- Strategic Input to Commercial Sponsorship Options
● Sponsorship and Advertising operations
© PT SPORTSUITE 2021PT WEBSUITE - STATS
PT MATCH &
ATHLETE STATS
MODULES
INTEGRATED INTO
THE PT WEBSUITE &
MEDIA ECOSYSTEM
Unique customisation on such PT modules based on prioritised requirements and brand. © PT SPORTSUITE 2021 2021 partnership roadmapPT WEBSUITE - FAN ZONE
FAN ACQUISITION
FAN ENGAGEMENT
CAMPAIGN FACILITY
WEB FAN ZONE FOR
SPONSORED MEDIA
CHALLENGES
Unique customisation on such PT modules based on prioritised requirements and brand. 2021 partnership roadmapPT WEBSUITE - FAN ZONE
YOUR FANS HAVE STORIES
WORTH TELLING
PT SportSuite’s Fan Challenges Web Portal and
Challenges in-app Fan Zone empowers fans to share
their unique, behind-the-scenes content - and be
rewarded for it.
We envisage the sponsored web fan wall being
integrated into existing web solutions and customer
experiences. Establish a regular source of authentic,
community-generated content for yourself and sponsors,
marketing campaigns and a rich source of customer
data - by setting incentivised Fan Challenge campaigns.
Unique customisation on such PT modules based on prioritised requirements and brand. © PT SPORTSUITE 2021 2021 partnership roadmapMEDIA COLLABORATION
MANAGE ACCESS RIGHTS TO
YOUR DIGITAL MEDIA ALL IN
ONE PLATFORM
Set yourself apart by establishing your own media
partner portal.
Provide your brand, media partners and sponsors
with access to exclusive media content – safely,
securely and instantly.
© PT SPORTSUITE 2021 2021 partnership roadmapMEDIA COLLABORATION
PRIVATE TEAM & PLAYER
PLATFORMS
Establish a branded private media
collaboration and workflow platform
that allows for the secure
commissioning, collection and sharing
of media from clubs, tournaments,
leagues, media partners, players and
3rd party content creators.
© PT SPORTSUITE 2021 2021 partnership roadmapVIDEO OTT
© PT SPORTSUITE 2021 2021 partnership roadmapENGAGEMENT
FAN ACQUISITION FUNNEL
Avid sports enthusiast and/or a loyal
fan to a specific player or tournament
Responds to a CTA to download
App or visit fan portal
Registered via the one click sign up
Takes part in Fan Challenges/AR
campaigns. Repeatedly returns for
tournament fixtures, results and news
Subscribes and/or purchases
merchandise via app/web
Repeat purchases, subscription
renewal,, regularly visits App/fan portal
© PT SPORTSUITE 2021 FAN ACQUISITION & ENGAGEMENTENGAGEMENT
COMMERCIAL
- Digital Platform Sponsorship
- Advertising (display, pre-roll)
- Branded Player Media Challenges
DIGITAL SPONSORSHIP - Brand AR Scan Campaigns
MODULES MEDIA ACQUISITION
Sponsors are looking to have their brand more - Shared rights to campaign commissioned user
interwoven and integrated with not only content, generated media for marketing campaigns and
but also the digital platforms we deliver. initiatives
Together we can define advertising,
engagement, activation and sponsorship
inventory units that can be included as part of CUSTOMER ACQUISITION
any agreements.
- Growth of each others’ member base with
co-created and targeted marketing campaigns
© PT SPORTSUITE 2021 All rights reservedCOMMERCIAL
ADVERTISING INVENTORY
& DIGITAL PRODUCT
Your community media engagement platforms
can help drive additional revenue by providing
premium digital products and unique
advertising potential within the platforms that
your community is engaging on - which can be
engagement with sponsors, partners, sporting
bodies, fans and players.
© PT SPORTSUITE 2021 All rights reservedCOMMERCIAL
COMMUNITY PLATFORM
SPONSORSHIP
Integrated branding for sponsors
across your app and web platforms -
increasing brand recognition among
your community.
© PT SPORTSUITE 2021 All rights reserved 2021, Version 1.1COMMERCIAL
BRANDED PLAYER/
FAN CHALLENGES
Launch branded engagement campaigns
via a unique Challenges facility - allowing
for the collection of unique player- and
fan-generated content, and rewarding this
engagement via sponsored prizes.
© PT SPORTSUITE 2021 All rights reserved 2021, Version 1.1COMMERCIAL
AR BRAND
ACTIVATIONS
Within the sporting community across all clubs
and teams, there are numerous hyperlocal
sponsors or partners. We envisage all sponsors
and partner logos affiliated across the sporting
community to have an AR scannable logo
campaign - from which revenues and further
engagement can be driven.
© PT SPORTSUITE 2021 All rights reserved 2021, Version 1.1COMMERCIAL
CAMPAIGN PUSH
NOTIFICATIONS
Keep registered app users informed of
special offers, sponsored content,
branded campaign launches and more.
© PT SPORTSUITE 2021 All rights reserved 2021, Version 1.1PARTNERSHIP REFLECTIONS
TOGETHER WE RISE
TOGETHER WE WIN
Our partnership to date, has been
established on trust, innovation,
transformation and delivery across key
areas of the business.
Bristol Sport is now one of the most
digitally transformed sports organisations
and a leader in not only sports, but also
#SportTech.
© PT SPORTSUITE 2021 2021 partnership roadmapB&I LIONS: POWERING MEDIA
COLLABORATION AND ENGAGEMENT
This partnership kicked off before the Lions’ 2021 tour to South
Africa - with players being kept in an isolated “bubble”, touring
personnel kept to a minimum and fans unable to travel due to
Covid-19. PT SportSuite’s task was to establish a digital media
ecosystem that would give the Lions media team:
● Cloud-based access to all Lions digital media IP.
● An efficient solution for sharing the tour’s digital media
with sponsors and media partners
● Video playlisting/streaming capabilities across their
mobile app and web properties
● A platform that would allow incentivised engagement
with at-home fans
© PT SPORTSUITE 2021THE LIONS’ MEDIA PARTNER PORTAL
The Lions Media Partner Portal was established. All Lions 3rd
party media partners, suppliers and sponsors were onboarded
to their own branded cloud dashboard - giving the Lions media
team the ability to share content to specific partners or to all
partners via a Lions Partner Community dashboard. The Media
Partner Portal was coupled with the Lions DAM, with content
uploaded to the Portal ingested into the DAM, while inversely,
historical content already saved to the DAM could be shared to
the Media Partner Portal directly via the DAM’s API plugin.
THE LIONS’ DAM
A branded Lions DAM (Digital asset Management) platform
was established. Powered by industry-leading AWS cloud
technology, all historical media assets were migrated into the
Lions’ DAM by our team, giving Lions media and marketing
personnel a centralised cloud media library with intelligent
media services and advanced video/image AI services.LIONS VIDEO OTT
The Lions were looking for a partner to facilitate live and
on-demand streaming to the official Lions Mobile App and
on-demand streaming to their website.
They needed to set up and manage playlists for each Tour
fixture and these playlists needed to be customised to
cater for multiple simultaneous videos - allowing for
multi-angle functionality.
The team set up automated processes to transcode all
video into the required adaptive bitstream format for web
and app playback.
PT SportSuite’s video playlist management platform,
Imigino Studio, allowed for the setting up of playlists by
pulling content from the Lions’ DAM as well as multiple
‘alternative’ video options to cater for the Lions’ unique
multi-angle requirement.
© PT SPORTSUITE 2021THE LIONS FAN ZONE
The Lions Fan Zone was established to enable
engagement from at-home fans by capturing
behind-the-scenes fan content via incentivised
Fan Challenges. Fans could register to take part
in various media Challenges.
By registering and submitting, not only were the
Lions growing their database of registered fans,
the fans themselves were empowered to
WHAT THE LIONS SAID contribute to the Tour in a meaningful way while
putting themselves in line to win great rewards
and discounts on official Lions merchandise.
“We are delighted with this latest addition to our digital
platforms. We wanted as many people to share how they
All fan media, after a simple moderation process,
were showing their support for the team and that support
was published back to the Lions Fan Zone Wall,
was felt by the players as they took on the world champions
allowing fans to see what their fellow fans were
in South Africa."
submitting while creating a “digital Sea of Red”.
- Shane Whelan, Director of Digital, Marketing and
CommunicationsBRINGING COMMUNITY
STORIES TO LIFE WITH
PT SPORTSUITE
We are passionate about bringing
community sports stories to life. Watch
this video to learn how Eastbourne
Borough FC U11s, part of the PT
SportSuite Community Programme,
stayed connected during months of
Lockdown, culminating in their
triumphant League Cup Final win.
© PT SPORTSUITE 2021MAJOR LEAGUE RUGBY: RE-IMAGINING
DIGITAL MEDIA WORKFLOW
MLR is North America’s flagship 12-team professional
rugby league.
With a mission to grow the game in the US, the league
wanted to improve media collaboration across the league;
simplify matchday media workflow; and provide a way for
players and fans to contribute media to the league.
PT SportSuite were tasked with implementing a digital
media ecosystem in less than three months that would
meet MLR’s needs.
© PT SPORTSUITE 2021CENTRALISING MLR’s MEDIA ASSETS IN
THE CLOUD
PT SportSuite migrated all MLR content into an
AWS-powered cloud media library, including advanced
services that enabled MLR’s media team to find the right
assets at the right time - simply, securely and lightning fast.
MEDIA COLLABORATION AND WORKFLOW
The MLRMojos web and app platform was implemented to
meet all of the league’s media collaboration and sharing needs
- a single, multi-team environment where registered users
could upload digital media to be securely accessed by media
teams across the league - while also allowing the MLR league
media team to share edited content back to the teams for
further publication and re-use.
© PT SPORTSUITE 2021THE MLR APP
MLR wanted to create a preferred destination for
mobile-first fans to access matchday content as well
as a first port of call for engagement with the league.
The MLR App was launched to meet this need.
The app features latest MLR news, fixtures, results,
team and player statistics, as well as
video-on-demand easily managed via the PT
SportSuite video playlisting CMS.
Fan engagement modules include a dedicated Fan
Zone, where fans can take on media challenges for
reward, and augmented reality scanning that will bring
MLR logos to life.
© PT SPORTSUITE 2021CHANGE MANAGEMENT
WHAT MAJOR LEAGUE
To help MLR communicate the benefits of the MLRMojos
platform to the wider MLR professional community, RUGBY SAID
PT SportSuite produced branded communication collateral
aimed at generating hype and excitement. "As a conglomerate of 13 start-ups - including
our League Office and 12 teams - it was
important to find content workflow solutions
that enabled us to do a lot more with a lot
less.
“PT SportSuite’s ecosystem of products help
make collection, organization, and
distribution more efficient. We look forward
to taking the foundation we’ve built this
season and enhancing it to ensure a robust
digital experience for all our stakeholders.”
- George Killebrew, MLR Commissioner
© PT SPORTSUITE 2021WHAT THE INDUSTRY THINKS
According to a cross-section of industry leaders who agree on the following:
Top opportunities to increase Media content types with
revenue in sports most potential growth
Enhanced digital
89.3% media fan experience 90.5% Short-form content
82.9% 81.6%
Creation and Team-athlete
monetisation of generated
digital assets content
Original content/
72.2%
Innovation in media rights
packaging/distribution 75.7% documentaries
Innovation in sponsorship
rights packaging 70.4% Fan-generated content 69.6% Statistics courtesy
the PwC 2020
Sports Survey
© PT SPORTSUITE 2021 All rights reserved 2021, Version 1.1WHAT THE INDUSTRY Most likely outcomes of the Covid-19 crisis
THINKS … cont’d
A cross-section of industry leaders agree on the 78.4% Sports organisations will increase
efforts to digitally accelerate
following:
1 Sports organisations will decrease
efforts to digitally accelerate 21.6%
Expected collaboration models
75% Funding by financial 70.6% Sports organisations will focus on
diversifying revenue streams
2
investors
Joint projects and
co-creation with sponsors 70.2%
Sports organisations will prioritise
rebuilding core revenue streams 29.4%
57.8%
69.2%
Joint ventures with sports Collaboration between stakeholders
marketing agencies will intensify, driving synergies and
51.8% 3
Teams/ shared benefits
30.9%
federations sharing
Stakeholders are less likely to collaborate
resources/assets
and will focus on maximising own benefits
© PT SPORTSUITE 2021 All rights reserved 2021, Version 1.1 Statistics courtesy the PwC 2020 Sports Survey#DARETOBEDIFFERENT
“Let’s share views and opinions to shape the
best solution for you - Together let's challenge,
disrupt and lead the digital transformation
strategy for the world's sporting federations
and associations.”
www.ptsportsuite.com
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