"Discover an authentic taste of Summer" - Foodmaker Ingredients - Summer 2021 Innovation Global cuisine Traditional favourites Immunity and health ...
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Foodmaker Ingredients - Summer 2021 Innovation
“Discover an authentic taste of Summer”
Global cuisine
Traditional favourites
Immunity and health benefits
Foodmaker’s “In The Spotlight” Trends
Some opening words from Foodmaker’s Head of Culinary Development
Throughout the pandemic, Foodmaker have been busy developing a new range of Summer flavours for the 2021 season.
During this time of development and influenced by public response to the pandemic, Foodmaker identified several key
emerging trends.
Global Cuisine – As Foodmaker’s headline which integrates all areas of this years Summer 2021 development, we’ll see
consumers desiring flavour profiles which remind them of holiday destinations due to the restrictions on travel going forward.
Foodmaker have also seen Global Cuisine as a growing segment within the meat and poultry category of the supermarkets
throughout previous years.
Health and Immunity – Due to the impact of COVID-19 virus, consumers are becoming increasingly savvy to foods which
offer health benefits, boosting the immune system to help reduce the risk of illness. Consumers are looking for more from
their food, searching for such benefits as gut health improvement; “good mood food” (nootropics and adaptogens) and joint
health.
Indulgence – We’ll see many consumers looking for premium foods, coming out of the lockdown. Those who have been
able to maintain a high level of disposable income, will drive towards a premium flavor profile as a “reward” for the lockdown
experience.
Traditional Favourites – Conversely to those consumers who search out indulgence, we’ll also see many looking for a
feeling of nostalgia and traditional favourites. These will be consumers who are looking for safe flavours; those that they
know but with a twist.
Plant Based Foods – Meat free options have seen a dramatic increase with consumers becoming more mindful about their
food options and the effect on their health and the planet. An increase in the flexitarian consumers continues and new
improving developments in this category will continue the growth of existing and new consumers looking for plant based and
meat free alternatives. All of our Summer 2021 flavours, can be used within the Foodmaker’s meat free functional bases.
y B e n n
And Head of Culinary Development,
Foodmaker
Foodmaker’s “In The Spotlight” Trends
COVID-19 and it’s effects
Fitness | Nutrition | Gut Health | Reduced Fat Reduced fat – though adaptogens and nootropics may
bewilder the mass consumer, it’s not to be said that a
The global pandemic and unprecedented time is sure to simpler call out could be made for these; along with a
make an impact on the way consumers choose their food. renewed push on reduced fat products.
Key indicators show we’ll see more emphasis on products
which will boost both typically known health focusses, such
as:
• Physical fitness | Nutritional focus
Also a new focus of popularity of current lesser known
health focuses. With this new drive, these health call outs
may become more predominant in the market:
• Psychological health and stress relief
• Foods which can effect mood As an extension for this greater focus on detailed health
call-outs, according to Mintel, we could see more interest
• Gut health in such things as:
• Prebiotics: fibre which feed and maintain the
gut bacteria. i.e chicory root fibre Adaptogens – ingredients which could help the body
resist stressors of all kinds; whether physical, chemical
• Probiotics: live organism (good bacteria). i.e and biological.
fermented foods
Nootropics – ingredients which could improve cognitive
function; particularly executive functions, memory,
creativity, or motivation in healthy individuals
Using products such as chicory root fibre to promote gut
Mushrooms in particular are renowned for their perceived health as well as add the mouth feel of fat, or citrus fibre
health benefits, but many other herbs and spices can also to achieve the latter, Foodmaker can assist in creating
attribute. For a list of apoptogenic mushrooms, from lower fat versions of your products.
shitake to lion’s mane, and some possible benefits head to
Dr. Will Cole/My Top 7 Fave Adaptogenic Mushrooms
Foodmaker’s “In The Spotlight” Trends
COVID-19 and it’s effects COVID-19 and it’s effects
Seaweed | Iodine | Vitamins Immunity | Health | Flavour
Seaweed has been verging on success as a call-out ingredient for some years, if that be
as a salt reduction ingredient or for it’s health benefits. Foodmaker have identified an
increase in the usage of seaweed as a named ingredient across the retail and food service
sectors within various products including pesto; mayonnaise, classic houmous and
fishcakes among other.
UK has an issue with iodine
insufficiency and has been labelled as
Britain's hidden nutrition crisis.
An estimated 2 billion people worldwide Lemon and lime are both are a good Turmeric has great antioxidant
have insufficient dietary iodine intakes. source of Vitamin C properties and has been linked to
improving skin
Basil is an excellent source of Vitamin
“Woman are at highest risk of iodine deficiency, especially if K, good for Gut health and is an anti- Cinnamon has great anti-
on a reduced fish or diary intake. A lack of iodine can result in inflammatory inflammatory properties
thyroid health issues and associated risks, impact on
metabolism and is required at higher levels during pregnancy” Garlic can help fight the common cold Fennel can help with water retention,
according to PureSea’s Craig Rose. and aid in the reduction of high blood Lower blood pressure and Heart
pressure health
Milk and diary are typically the main source of iodine, so
vegans and those with milk or fish allergies may be at a Chilli can also help boost immunity, Black Pepper is high in antioxidants
greater risk of deficiency. improve digestion and boost the and has anti-inflammatory properties
metabolism which can help ion controlling blood
sugar levels
Mustard may help speed up the
metabolism and digestion and can Mint has been looked to easing
help lower blood pressure stomach pain and symptoms of IBS. It
also has some anti-inflammatory
properties
Foodmaker’s “In The Spotlight” Trends
COVID-19 and it’s effects COVID-19 and it’s effects
Hyper-Localism | Ethics | Premium | Community Budget | Home Meal Occasions | Nostalgia
Mintel data suggests that short term priorities post COVID-19 are more focused around As we can see from the Mintel data “budget” will be one of the main focusses post-
supporting key workers, local sourced, community. The graphic shows how priorities COVID. According to a McKinsey & Company study a large proportion of the UK have seen
could change (purple being the main focus prior to COVID, and green being much more an income reduction during the pandemic. (Consumer sentiment evolves as the next “normal”
post COVID). approaches)
As you can see Wellbeing has a strong focus overall. Optimism of economic recovery, as shown within the McKinsey study, is also low in the
UK compared to many other parts of the world. Which correlates with an intent to reduce
spending.
Additional Mintel data shows the rise of Google searches and interest in immune-boosting Nostalgia may play a larger part in British Summer time in 2021, pulling a similar
food and drinks leap during February and March 2020. Google searches featuring the sentiment from Christmas trends. Thus showing trends indicating towards classic
term “Immunity” increased ten fold during this period according to Google Trends. flavours, which tie in to home-country pride and perhaps a greater tiered approach to
Summer 2021 to give both a premium and budget option.
Foodmaker’s “In The Spotlight” Trends
COVID-19 and it’s effects
Through various information streams, Foodmaker have seen consumers falling into three categories.
We have created flavours with these consumers in mind, and can assist in your final product development.
Basic and Budgeting Tech savvy adopters Out to celebrate
• Consumers who will ”stick to what they know” • Referring back to the McKinsey & Company study, • Consumers who are less worried about
• May have been effected financially during the using technology for such things as online transmission and a second wave, and see the
peaks of Covid-19 shopping, curb food drop off services and pandemic as more of an inconvenience
• Will continue to eat from home, so may benefit collection has increased exponentially. With over • Likely to have more of a relaxed approach to the
from restaurant style 50% of increased usages being brand-new. recovery, and drive growth in FTG and OOH
• Focus on food waste and convenience as per • Forbes, essentialretail, statista all report between • These consumers may also focus on the Mintel
Mintel data 75% and 300% increase of online orders in sectors data priorities of premium; convenience, pleasure
• Though these consumers may have improved of the food industry and nostalgia as they begin to adapt/drive back to
cooking skills during Coronavirus, ease of • Potentially a post-COVID homeworker, looking for their previous norm
application is still key ready-meal style kits • This would be a cross dynamic of consumer
• Likely to be Young Families and Babyboomers • Experiencing more home-lunch meal occasions demographics, typically those with a higher spend
having more home-meal occasions and eating out • Invested in online health and fitness per basket and willing to buy premium tiers
less • Also a focus for Health call-outs
• Consumers here may be drawn to Foodmaker’s • This consumer may be drawn to Foodmaker’s • This consumer may be drawn to Foodmaker’s
True Classic Range. For a processor also, these Global Cuisine Added Value Tier, with the use Global Cuisine Added Value Tier, and Chef’s
are concepts which only use seasoning and do not of named additional ingredients Tier for a touch of Chef’s inspiration
require additional ingredients; reducing cost and
processing time, to create a value product for the
consumer
Foodmaker’s “In The Spotlight” Trends
FREDA Data - Global Cuisine
Discover an authentic taste of Summer; Foodmaker’s Global
Cuisine Market Data
Authentic | Provenance | Small changes 60
42 44 46 40
Market analysis shows a strong presence of Global Cuisine across key industry 40 32
25 27
applications. 20 23
Foodmaker’s own market intelligence FREDA data, shows an increase of NEW launches
20
year-on-year, with a growth projection for Summer 2020 and ultimately leading in to
Summer 2021 through industry indicators. 0
This Global Cuisine captures the consumer demand for authentic flavours and provenance;
Chicken Sausage Whole Muscle
if that be through flavour profile or authentic named ingredients.
2018 2019 Projected 2020
Mintel UK World Cuisines Market Report is also showing strong growth of World Cuisine
from 2015 up until 2019, and projecting this to continue over the next 5 years as
consumers become increasingly demanding for slight adjustments to their flavour profiles.
Key focus areas
The COVID effect
Italian
Pushing the boundaries of flavour, a-little-bit at a time Mod –Mex Mediterranean
Foodmaker see’s the key opportunity here, to give consumers a new experience but within
the cuisine types which are trusted and loved.
Caution: There will be a lot of uncertainty within the industry, following the peak and
recovery of COVID. This will ultimately mean consumers are more cautious around the Breakthrough
food they choose to eat. SE Asian Indian
Budgeting: As we see from the previous slides, due to COVID we’ll likely see more
customers budgeting heavily. Another push towards known cuisine origins for the wider
demographic.
Foodmaker’s “In The Spotlight” Trends
Discover an authentic taste of Summer; Italian
Mediterranean
Authentic | Call-Out Ingredients | Instagrammable
Italian food continues to grow in popularity year on year, with increasing
“evidence of influence”. As we can see from The Food People infographic here
63% of young adults love Italian and Mediterranean food just for how good it
tastes, almost one in 10 enjoy it because of how “Instagrammable” it is. According
to a study conducting by Napolina
The Grocer have reported continuous growth in ready meals in a 2019 article, the
cuisine type leading the way with a 6% growth year on year to some £550m.
Sales of the Italian food surpassed British by the end of 2019 for the first time.
Figure from https://thefoodpeople.co.uk/infographics/food-and-beverage-trends-2019-uk
YouGov studies have shown Italian Cuisine is the World’s Most Popular. In a
survey of 24 countries, Italian cuisine takes the top spot with an approval rating
According to a study of 2000 Londoners by Italoeuropeo, 82.35% really of 91% in the UK.
appreciate cooking Italian dishes at home. Here we have an opportunity to
link the identified drive of consumers to eat more at home post COVID and Along with this study YouGov have also conducted studies to show popularity of
attract a younger demographic of customer. UK high street restaurant brands over generation types. This shows:
According to the report by Napolina, Italian Cuisine drives 2.2 billion meal • Millennials: 1 in 7 rated top UK restaurant brands are Italian
occasions in the UK. Showing Italian Cuisine is still the UK’s favourite. • Babyboomers: 1 in 10 top rated UK restaurant brands are Italian
Foodmaker’s “In The Spotlight” Trends
ASDA lead the way on Italian products across categories, with a simple
Discover an authentic taste of Summer; Italian search showing 790 products. With 123 from Fresh/Frozen Foods
Mediterranean
ASDA Extra ASDA ASDA
Authentic | Call-Out Ingredients | Instagrammable Special Extra Butcher’s
Mozzarella & Special Selection
• Foodmaker’s internal FREDA data correlates with the information from key Italian
Smoked Mediterranean
market indicators showing popularity of Italian Mediterranean foods across Style
applications; mainly Whole Muscle, Sausage and Chicken Tomato Steaks
Meatballs
• Italian and Mediterranean ranked in the top three of the Global Cuisine
identified sections within Foodmaker’s internal data analysis JS coming in second, with a search result across store
applications of 269 products
Sainsbury's Tofurky
Foodmaker’s flavour conclusion British Beef & Italian TTD Slow
Pork Italian Sausage with Cook
Millennial | Gen Z | Babyboomers | Call-out ingredients Style Sun-Dried Porchetta
Meatballs Tomatoes and
• Indicators show that Italian Mediterranean is growing area going into 2021. Basil
There are opportunities for retailers to capatilise on the core Italian Meatball
product stamina in the market and introduce some new flavours Morrisons are in third place with 221 products tagged as Italian across
the entire store range
• These new flavours may appeal to a younger audience within the Millennial
Generation, however according to YouGov prove popular with Babyboomers in
particular Morrisons Morrisons
Italian The Best
• Call-out ingredients on the packs of Italian products prove to be popular at the Style Chicken
Top Tiers Chicken and Pesto
• The Gen Z’s may also be driven by Italian, due to the Insta-effect and
influence
Tesco are in third place with 192 products tagged as Italian across the
• Foodmaker have created a range of flavours with this cuisine type in mind. entire store range
Across Tesco an ASDA we see named ingredients in sausages, this could align Tesco Finest
with our Parmesan and Basil seasoning or drive new interest in the Italian Pancetta &
meatball with our Spicy Fennel and Garlic Seasoning Smoked
Tesco finest
Italian Style
Garlic Meatball
Hotdogs
Foodmaker’s “In The Spotlight” Trends
Discover an authentic taste of Summer; SE Asian Flavours
Gen Z | Millenials | Global Flavours | Tradition
In Foodmaker’s own FREDA data, we see a growing popularity of Asian Cuisine. Across the industry, we can see Asian Flavours being called
This Cuisine type falls into the top three of the Global Cuisine category across out as a rising trend for 2021. In a Food Navigator article;
Whole Muscle, Sausage and Chicken. Bells Flavours and Kerry Foods both call out Asian flavours as
a growing trend.
Comax flavours have shown that it is the younger generation that is craving
adventurous and authentic global flavours and share findings on social media. Bell’s flavor cite culinary tradition, natural sources and the art
of balancing sweetness and heat as being some of the
According to Foodable Research Labs, Asian flavours on menus at fast- reasons why consumers are becoming increasingly interested
casual restaurants have increased 30% year on year; with Millenials in in Asian Foods.
particular increasing Asian flavor-based menu items by more than 12% year on
year.
Three of the top 10 fastest growing restaurants of 2019 in the
In Foodspark Article Comax Flavours identified Asian twists as a key UK are Asian inspired.
trend from 2020 leading into 2021
Within this article, Comax also cite gut health as a key push, which
strongly relates us back to the COVID effect
CGA identify Asian restaurants as the fasted growing cuisine type in
their article focused on Britain’s restaurant growth; specifically Thai
Cuisine in this case.
CGA use their Market Growth Monitor report to show that Thai managed
restaurants have more than doubled in the five years to December
2018—leaping 123% from 66 to 147Foodmaker’s “In The Spotlight” Trends
Discover an authentic taste of Summer; SE Asian
Flavours Harbour
Salmon Co. Sainsbury'
The
Salmon s Seabass
Turkey
With Asian
Fillet Kitchen
Marinade
Foodmaker’s flavour conclusion Infusions
Red Thai
Thai Style
Millennials | Gen Z | Kimchi Glaze | Yellow Thai TTD Thai Style
Crab Cakes
• Increased interest in complex Asian Flavours will see many opportunities
for the Supermarket shelves
• We see Red and Green Thai being common place within the market
across all retailers. Foodmaker have looked at this and have created a Tesco Fire
Tesco Thai Tesco Finest
Yellow Thai seasoning to add in a twist to these norms. Pit Thai
Green Diced 2 Thai Prawn
Chicken
Chicken Fishcakes
• This Thai yellow curry may attract the more explorative consumer, and Steaks
set a point of difference in the range (we have developed a Thai Red and
Green curry also, just ask us about them!)
• For the younger generation and sushi lover, we’ve created a spicy Kimchi ASDA
ASDA
glaze. ASDA Butcher's
Good &
Japanese Selection
Teriyaki Teriyaki Balanced
• Kimchi in itself is a growing trend globally, alongside the Asian umbrella. Thai Red
Chicken Pork
Recent research by Technavio reported a CAGR of close to 8% in the Belly Chicken
Noodles
global kimchi market Slices Curry
• Foodmaker’s sees the opportunity to add more experimental flavours,
however those which are well know. The mentioned Yellow Thai and
Kimchi Glaze for example and also our new Cambodian Garlic and Chilli The Best Pot
seasoning to also tie in the drive for named ingredients Chunky Noodle
Morrisons
Made To
Thai have
Share Salt &
Salmon & launched Chilli Pork
Prawn a Thai Ribs
Fishcakes Green!Foodmaker’s “In The Spotlight” Trends
Discover an authentic taste of Summer; Mod-Mexican Discover an authentic taste of Summer; Mod-Mexican
Millennials | Generation X | Instagram Mexican Chillies | Named Ingredients | 49% in 5 years
Mexican flavours are constantly evolving in the British taste cycles. First introduced as part In Foodmaker’s own market intelligence report, Mexican shows
of American cultute as Tex-Mex back in the 1970’s, the consumer pallet has evolved to in several areas:
more true Mexican influences ever since. It goes without saying that a charge of restaurant
openings in 2015 has proved this; the number of Mexican restaurants grew by 71% during • Mexican had a strong presence on call-out of products
this time in the UK. observed from Whole Muscle, also within BBQ flavours
including Barbacoa
• Popular Mexican chillies also made an appearance within
The Instagram effect has never been more pertinent than it is whole muscle, with Ancho and Habanero catching our eye
with Modern Mexican food. LA Food Truck Taco’s, YouTube
diaries of Streetfood Chef’s showing everything from soft shell • Similarly Mexican flavours have been popular in 2019/2020
Taco’s and Birria to Pozole and the Taco Bell favourite – hard in the sausage ranges; with Spicy Mexican; Chilli Lime and
shell taco’s Mojito all making an appearance alongside Three Chilli!
• Finally in Chicken - Mexican was one the front runners of the
44% Global Cuisine trend in this category
Unilever Food Solutions are showing a strong Modern-Mexican
trend, and pushing this towards food service. You can see this at
unilever/trends-on-plate/mod-mex
CGA covered the rise of Mexican restaurants in their consumer
article, showing a rise of restaurants in the UK of 49% in the
five years leading to the end of 2018.
Are tacos the next burger?
The continuation of success from the likes of Wahaca and
For a long time, the dirty burger has been a big Mexikings, along with the growth of restaurants throughout the
Instagram favourite, Taco’s are fast becoming the UK could give security that the interest in Mexican Foods
hand held snack with optional extras. continuous to grow.
The messy eat Birria Taco is driving a lot of social You can see more from Mexikings in their Foodspark article
media traffic! found at eating-out/MexikingsFoodmaker’s “In The Spotlight” Trends
Discover an authentic taste of Summer; Mod-Mexican JS tops the listings tagged with Mexican across the store
at 159 products
Plant Sainsbury's Slow
Pioneers Cooked British
Mexican Mexican Style
Foodmaker’s flavour conclusion Style Boneless
Jackfruit Chicken Thighs
Millennials | Generation X | Instagram
ASDA lead the way on Italian products across categories, with a simple
search showing 144 products. With 123 from Fresh/Frozen Foods
According to YouGov, the spread of appeal from Mexican
spans evenly across Millennials and Gen X, perhaps this is
due to the resonance of the cuisine type. ASDA
ASDA ASDA Tex
Mexican
Chicken & Smokin' Mex Platter
Hot Cajun
Prawn
It’s clear to see there is a strong growth in Foodservice from Mexican Paella Chicken
flavours, and TESCO have branched out into a range of Mexican inspired
whole muscle products this year, along with Morrisons.
Mexican flavours also seem very appealing to the Morrisons customer
There may be an opportunity for retailers to follow the TESCO style of with 119 products listed on their site
branding, and implement a new tier into BBQ.
Morrisons Morrisons
Morrisons
Also, all of the retailers seem to be labelling quite safe within Mexican. The Mexican
British British
majority of products observed label Mexican Style, but perhaps introducing Pork Beef
Chicken
Mexican Mexican
some call-out-ingredients (much like the Italian Mediterranean selection) on Loin Flat Iron
the pack to create more interest for the Millennial customer and Gen Z would
be beneficial.
Tesco are in the final spot of the top four; Tesco are only listing 73
items
Tesco Fire Tesco Fire Tesco Fire
Pit Mexican Pit Mexican Pit 4
Style Pork Style Pork Mexican
Shoulders Shoulders Inspired
Steaks Steaks Beef
KebabsFoodmaker’s “In The Spotlight” Trends
Discover an authentic taste of Summer; Breakthrough
Indian That love affair with the British curry may still be there, however
trend articles including one by the Michelin Guide show that
Premium | Generation X | Instagram | Modern “Indian cuisine is shedding is cheap-but-good image” in a slew of
contemporary development
One of the key growth areas through 2019 and 2020 is the rise on Indian
Streetfood. Foodmaker first identified this emerging trend in 2018, and since
then the flavours have become far more complex and interesting. A Food Spark This Michelin article is further supported by a Food Manufacture
flavour trends article reiterates this, along with projection of further “twists” on article. This takes into account both research conducted by the
Indian flavour. head of research and insight of Moy Park, along with supporting
Kantar data, which shows that Modern Indian is the way to go!
Referring back to The Food People’s Global Cuisine tracker, we can again see a
high approval on Indian Cuisine. The Grocer have previously stated that Indian
Food is the UK’s favourite, due the the relationship with the British Curry!
COVID-19 and it’s effects
Foodmaker are indicating that the
Indian cuisine is a great place to
appeal to some of the sentiments in
the original COVID effect slides.
Consumers have a consistent approval
of Indian cuisine. Millennials and Gen
X are the true fans of Indian cuisine;
we’re seeing growth of the Premium
Indian flavours through Food-service
being driven by these demographics.
We can hit on Premium, Pleasure and
fuse these with a new sense of
Nostalgia.
Figure from https://thefoodpeople.co.uk/infographics/food-and-
beverage-trends-2019-ukFoodmaker’s “In The Spotlight” Trends
Discover an authentic taste of Summer; Breakthrough Indian
Premium | Generation X | Instagram | Modern
Foodmaker’s flavour conclusion
Green Masala | Red Masala | New meal occasion
• The largest area of retail for Indian Cuisine is in the ready meal section. Foodmaker’s Freda data
also shows a big presence within Whole Muscle. Of the Whole Muscle products that we captured
in 2019, 32% came in with the Global Cuisine tag. Of those, number two on the list in regularity
was Indian!
• Again the data suggests customers are looking for Premium, though with small and comfortable
changes to the norm.
• Call-out Indian flavours seem to drive more towards the Gen X’s and early Millennials.
• Due to the volume of Indian based products in the ready meal category, in particular various
Masala products which are aimed at consumer demographics across the full shopper range (some
specially marketed as children's meals also), Foodmaker have identified the opportunity to create
a Red and (slight change) Green masala glaze. To add a new Indian Cuisine flavour to the BBQ!Foodmaker’s “In The Spotlight” Trends
Call Out Ingredients and Traditional Country Favourites Call Out Ingredients and Traditional Country Favourites
Budgeting | Generation X | Babyboomers | Premium Feel Budgeting | Generation X | Babyboomers | Basket Spend
Our final stop on the Global Cuisine tour is Traditional Country Basic and Budgeting
Favourites; we have combined this with Call Out Ingredients.
As there will be a lot of uncertainty in the industry post COVID, the trusted Call-
According to Foodmaker’s internal FREDA data: Out Ingredient profiles will become increasingly popular for a section of the
consumer market as said customers reduce basket spend.
• 22% of the burger market that was captured in 2019 call out
ingredients on front of pack. That may have been provenance of the This is likely to be the the older Generation X consumer, who perhaps have larger
meat but also individual ingredients families and less disposable income; also the Babyboomer generation who may be
• 55% of the screened products from whole muscle had call-outs, the more habitual budgeters by nature.
top being named chilli
• 31% of the sausage products were cited as having strong call-out
ingredients
• Finally the chicken products which were captured showed a 16%
call-out ingredient rate Bidfood highlighted this by saying “this is all about taking
basic dishes and making them bigger”. Which is what our
NPD team have done; taking some well known favourites
Call out ingredients/category 2019 and adding a premium touch to them, whilst maintaining
the cost
60
Ease for manufacturing…
40
As we’ve built these profiles, we have had manufacturing
20 in mind also. Some of the Call-Out-Ingredient and
Traditional Favourites are created to be seasoning only.
0 So they do not need any additional raw materials, and can
Burge r Whole Sausage Chicken be easily combined with rusk to create an overall complete
pack for manufacturing ease.
MuscleFoodmaker’s “In The Spotlight” Trends
Call Out Ingredients and Traditional Country Favourites Call Out Ingredients and Traditional Country Favourites
Budgeting | Generation X | Babyboomers | Premium Feel Budgeting | Generation X | Babyboomers | Basket Spend
Ernst & Young have created a really great article covering
the evolution of consumers post COVID, this can be found
at Future Consumers Index: How COVID-19 is changing
consumers behaviours.
The Grocer have released an article showing their vision of
2020, and what the future holds for food and drink.
This indicates that the rise of the budget retailers will actually
drive the big four, to become the big three!?
Kantar estimates that Aldi and Lidl could hit a combined
market share of 24%. This would mean they will add a
business the size of Morrisons to their combined market
share.
https://www.ey.com/en_gl/consumer-products-retail/how-covid-19-could-change-consumer-behavior
Foodmaker’s flavour conclusion
This initial figure from the article indicates that a massive part of consumer
market will be effected by COVID in a negative way, effecting finances. These reasons and articles give us further justification to believe the
strong call out range and those with home-country prides will yield
73% of consumers are said to be more cautious with their spending post sales results going into 2021.
COVID, which may help us point towards the Classic Call Out flavours and
Home Country Flavours Flavour ranges.Foodmaker’s “In The Spotlight” Trends
The Vegan and Meat Free Halo The Vegan and Meat Free Halo
Generation Z | Generation X | Sustainability | Global Impact Generation Z | Generation X | Sustainability | Global Impact
The growth of meat free category continues to be incredible! Foodmaker’s FREDA market research supports this with a
Sales of meat-free foods in UK are to exceed £1.1bn by tremendous growth rate.
2024 according to Mintel!
The largest producers identified from those captured from the
Sales of meat-free foods have grown 40% from £582 million Foodmaker data Quorn (9 products), Tesco Plant Chef (7 products),
in 2014 to an estimated £816 million in 2019. The market Vivera (6 products) and M&S Plant Kitchen (3 products).
research firm predicts that sales are expected to be in
excess of £1.1 billion by 2024. The proportion of meat- In total there were 59 new products captured through 2019.
eaters who have reduced or limited the amount of meat
they consume has risen from 28% in 2017 to 39% in 2019. Stores visited: Aldi, Lidl, Sainsbury, Tesco , Morrisons, M&S,
Waitrose, Iceland, Co-opertative
Foodmaker’s flavour conclusion
Add value | Merging new flavours | Projected Growth
The largest growth
Foodmaker have developed our own Meat Free Base packs making it easy for area for these
customers to combine three sacks, and create a great product: captured launches
was sausage at
Functional Pack + Seasoning + Gluten Free Rusk = Your Meat Free Products 20%, with Burgers
and
These functional base mixes are available as pork, lamb, chicken or beef. Goujons/Nuggets
representing 15%
We see a huge opportunity here to combine new flavor profiles with these of the launches.
meat free Bases to create your premium meat free products.
Other emerging
applications shows
a great opportunity
for young brands
and processorsFoodmaker’s “In The Spotlight” Trends
Ireland Overview; Foodmaker’s Global Cuisine
Authentic | Provenance | Small changes
Deluxe
Firepit Fire Pit Ultimate Ancho
Asian Style Mango And Angus
Taco Chilli
Salmon Coconut Burger
Sausage Burger
Chicken
Garlic & Deluxe
Global Wrapped
Herb Fire Pit
Cuisine Burger
Salmon Honey
Fire Pit Flavours
Chipotle
Burger Spicy
Pork
Peppered Classic
Steaks Call Out American
Flavours Influence
Sweet
Salt – Peri Recipes
Sticky
Chilli Peri
Ginger
Pepper And
BBQ Irish
Chicken - Asian
Chicken Chicken
style;
Burgers Ginger,
Chilli &
LimeFoodmaker’s “In The Spotlight” Trends
Authenticity and Supply Chain Protection
Adulteration | Security | Consumer Expectations | Global Impact
A growing area of concern post COVID-19 and into the (some may say) forgotten
Brexit will be protecting your supply chain from weak points of supply. This is
something that all purchasing teams will be focusing on, both supplier and customer
going forward.
There is also a secondary issue, which many won’t consider – the possible
adulteration of raw materials to create cheaper products to combat increase costs
post and during these times.
Foodmaker working on a collaboration project with the leading University in the study
of ingredient adulteration, Queen’s University Belfast
Through a controlled and reviewed system, we’re working towards a scientific method
to be able to externally verify the authenticity of all ingredients
Some results from on-going research
• A Queen’s University global survey of Oregano adulteration showed 27% of
samples were adulterated
• 28% of samples analysed in the UK were adulterated (82 samples analysed)
• Research has currently shown high levels of adulteration in Sage; Paprika and
Pepper in particular – we’re discovering more, as research continues
• Food fraud costs the economy at least $65 billion a year globally
Ingredients field to fork…
Cargill are also incorporating more technology in their cocoa
sourcing. In the latest Cocoa & Chocolate Sustainability
Progress Report we see a drive for more transparency of the
ingredient supply chain, and the implementation of
technology to reduce risk of adulteration amongst other
aspects. This is a global issue.Foodmaker’s “In The Spotlight” Trends Foodmaker Ingredients; Authenticity and Supply Chain Protection
Foodmaker’s “In The Spotlight” Trends
Foodmaker Ingredients; Authenticity and Supply Chain Protection
A far shorter and controlled supply chain
A typical ingredient supply chain, with multiple points of disruptionFoodmaker’s “In The Spotlight” Trends
S = Sausage
B = Burger/Meatball/Kofta
G/R = Glaze/Rub
MF – Meat Free
Foodmaker Tier Cuisine Type within Concept Name Application
Global
Chef’s Tier Italian Mediterranean Diavola S, B, G/R, MF
As a burger Aldi’s Call Out Ingredients Smoked Garlic Ultimate S, B, G/R, MF
Ultimate Perfect Burger Seasoning
was rated 82/100 on GH
SE Asian Kimchi S, G/R, MF
Call Out Ingredients Salmon & Seaweed S, B, MF
Indian Red Masala G/R, MF
Indian Green Masala G/R, MF
Classic BBQ Carolina Gold BBQ G/R, MF
Classic BBQ House BBQ G/R, MF r s w o u ld
z e f l a vo u t oo!
r g l a a g e s
n y of ou k e n s aus
M a n chi c
re a t i
w o rk g Andy BennFoodmaker’s “In The Spotlight” Trends
S = Sausage
B = Burger/Meatball/Kofta
G/R = Glaze/Rub
MF – Meat Free
Foodmaker Tier Cuisine Type within Concept Name Application
Global
Added Value Tier SE Asian Cambodian Garlic and Herb S, G/R, MF
SE Asian Yellow Thai S, B, G/R, MF
SE Asian Asian Salt & Chilli G/R, MF
Italian Mediterranean Spicy Italian Fennel & Garlic S, B, MF
Top rated 2020 Italian Mediterranean Fennel & Lemon G/R, MF
chicken product by
Farmison on GH
Italian Mediterranean Basil & Parmesan S, B, MF
Italian Mediterranean Souvlaki G/R, MF
Classic BBQ Santa Maria All-Purpose Rub G/R, MF
Classic BBQ Smoky Chilli S, B, G/R, MF
Mexican Lemon, Lime & Chilli G/R, MF
Mexican Habanero & Lime G/R, MFFoodmaker’s “In The Spotlight” Trends
S = Sausage
B = Burger/Meatball/Kofta
G/R = Glaze/Rub
MF – Meat Free
Foodmaker Tier Cuisine Type within Concept Name Application
Global
True Classic Range Classic Flavours Olde Country & Apple S, MF
Classic Flavours Mustard & Leek S, MF
Classic Flavours Cheese, Leek & Cracked Black S, MF
Pepper
Classic Flavours Great Country Banger S, MF
Call Out Ingredients Mint & Chilli S, B, G/R, MF
Call Out Ingredients Mint & Honey G/R, MF
As our NPD team works through the challenges of varying work patterns
due to COVID, Foodmaker will be adding more flavours to these concepts.
Please note, the applications in which the flavours apply to will vary. Your
Sales Manager can discuss this with you to tailor your presentation.Foodmaker’s “In The Spotlight” Trends Contact Foodmaker Ingredients to create a tailored flavour presentation, for you and your customers. A full appendix of the links which have been used within this presentation is available upon request.
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