DOWNTOWN EXCELSIOR PARTNERSHIP, INC - Downtown Excelsior Springs
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2020 ANNUAL REPORT
DOWNTOWN
EXCELSIOR
PARTNERSHIP, INC.
Downtown Excelsior Springs is the FIRST and FOREVER heart
of our community!
Prepared by Lyndsey 2020 Nationally
M. Baxter Accredited Main
DEP Executive Street America
Director Community
2020 State
Approved by DEP Accredited Missouri
Board of Directors Main Street
February 10, 2020 Community
www.VisitExcelsior.com
LOOKING FORWARD...
2020 was a year like we have never experienced before in Downtown Excelsior
Springs. What started off like a year that was going to be something really special,
quickly transitioned into a year of shutdowns and gloomy times ahead. However,
while many parts of 2020 were extremely scary times for our small business
community and our revitalization efforts of Downtown Excelsior Springs, there were
also some amazing things that occurred and continued despite the uncertainty of
our future economy.
WWW.VISITEXCELSIOR.COM
We continued to see private investment occur to our historic buildings, totaling just
under $1 Million. We were able to capitalize on regional tourism to our community
as we began to reopen. Our overnight accommodations rebounded extremely well
considering the length of our shutdown and occupancy limitations, which in turn
resulted in spending within our local businesses. As you will see throughout this
report, our numbers were pretty good considering the circumstances.
As an organization, DEP remained creative so that we were better able to support
our local businesses by making event modifications to fall within guidelines and
being able to assist our business owners with the necessary pivoting moves to
ensure their businesses stayed relevant and supported during the difficult times we
faced.
While there are an abundance of reasons we would never want to see another year
like 2020, we believe that there were several good things that occurred during the
year that will allow us to prosper and grow further as a community and we are
looking forward to continuing our efforts to make Downtown Excelsior Springs and
the community the ideal vacation destination.
Sincerely,
Lyndsey M. Baxter
Executive Director
Downtown Excelsior Partnership, Inc.
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 01
WWW.VISITEXCELSIOR.COM
ABOUT THE DOWNTOWN
EXCELSIOR PARTNERSHIP
DEP is a community supported and volunteer driven organization
for people of all walks of life who are working together to
revitalize Downtown Excelsior Springs. We are united in our
efforts to build a special place that future generations will be
proud to call their home. We have a deep-rooted love for
Excelsior Springs, an affection for its history and a passion for
creating a fun, economically vibrant and visually compelling
downtown.
DEP's mission is to provide services
MISSION & and support to businesses, promote
VISION positive economic development and
tourism; preserving our historic and
natural resources while enhancing
our citizen's quality of life in
Downtown Excelsior Springs.
DEP's vision is to foster an
environment that encourages
growth and development while
enhancing the historic quality of
Downtown Excelsior Springs.
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 02
MEET THE 2021 DEP
BOARD OF DIRECTORS
The DEP Board of Directors is made up of volunteer & recognized leaders
across many areas of expertise. They represent the broad diversity of our
business district and contribute a significant amount of time, talent and
WWW.VISITEXCELSIOR.COM
energy to further the mission of the organization.
Scott Adams Cheryl Boos Mark Spohn
Board President Board Vice President Board Secretary
Jill Rickart Nick Anderson Jim McCullough
Board Treasurer Board Member Board Member
Nate Williams Sharon Powell Lyndsey Baxter
Board Member City Liaison Executive Director
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 03
FINANCIAL SUMMARY
For every $1 invested by the City of Excelsior Springs in the PSA,
DEP raised an additional $7.58.
Over $5.225 Million in reported taxable retails sales in 2020,
only a 10.41% decrease compared to 2019
INCOME
WWW.VISITEXCELSIOR.COM
10% - Public Support
8% - Memberships
5% - Donations
29% - Grants
22% - Events
5% - Sponsors
12% - Tax Revenue
9% - Other
EXPENSES
10% - Beautification
1% - Economic Vitality
41% - Events/Marketing
15% - Operating Expenses
1% - Main Street
20% - Salaries
12% - Visitor Center
Over $102,806 Spent Marketing the Downtown District in 2020
Through Publications & Events
Nearly $27,000 Spent On Downtown Beautification
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 04
REINVESTMENT STATISTICS
The Average Price Per Square Foot Increased from $4.94 to $4.97
There were 24,038 Overnight Stays in 2020,
only a 19.47% decrease compared to 2019
4,343 Volunteer Hours is equivalent to $118,129.60
WWW.VISITEXCELSIOR.COM
5.225 M
Taxable Dollars In Retail Sales
In CID District
$929,000
24,083 Spent In Private
Overnight Stays in Building Improvements
Excelsior Springs
4,343
Volunteer Hours
Donated to DEP
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 05
SOCIAL REACH STATISTICS
Through the use of our Visit Excelsior Tourism Website and Social Media
Platforms, we were able to reach over 1,,611,125 individuals with the Visit
Excelsior Springs promotional campaign, an increase of 23.7%.
WWW.VISITEXCELSIOR.COM
145,411
Visit Excelsior
Website Visitors
1,465,714
496,795 People Reached
Visit Excelsior Website On Facebook
Pages Viewed
1,274
New Facebook
Followers
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 06
DOWNTOWN EXCELSIOR
BUSINESS MIX
There are currently 78 businesses located within
Downtown Excelsior Springs.
WWW.VISITEXCELSIOR.COM
31% - Retail
14% - Eateries/Drinkeries
33% - Professional Services
10% - Gov't./NonProfit
5% - Arts & Entertainment
7% - Other
7.4% - Vacancy
When comparing end of year 2020 to end of year 2019
business mix, the following can be concluded....
We have added additional Retail Businesses to the district.
The vacancy rate decreased from 16.3% to 7.4%. 47% of the
current vacancies will be full within the 1st or 2nd quarter of 2021
or are undergoing major renovations for businesses to open.
Downtown Excelsior Springs had 3 businesses close or move out
during 2020, but had 5 new businesses open.
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 07
2020 ACTION PLAN
Successful Completion of 53 Projects in 2020
Design Committee
Added New Banners to Streetscape Seasonally Decorated Downtown Streetscape
Light It Up Project Provided Multiple Façade Grants
Began Streetscape Development Plan Hosted Downtown Clean Up Day
Economic Vitality Committee
WWW.VISITEXCELSIOR.COM
Building Inventory Low Interest Loans
Business Inventory Business Retention Surveys
Business Directory Business Recruitment
Shopping & Dining Guides Launched How to Win At Marketing Seminar
Organization Committee
Budget Development State Award Nominations
Investor Drive Grant Applications & Administration
Quarterly Newsletters MondayTheMorning
first stepMerchant
to creatingMingle
an
Quarterly Meetings Press Releases
effective project plan is to set a
Discover Downtown Blog Annual ReportThe baseline is the
baseline.
Social Media Management foundation
Property on which the other
Management
COVID-19 Grant/Funding project elements
COVID-19 Businesswill be built on.
Assistance
This must include a scope
Promotion Committee statement.
Completed Event Marketing Plan Small Business Saturday
Chocolate Tour Holiday Open Houses
Sippin' Into Springtime Second Weekends
Mug Shots Mistletoe Market
Annual Benefit Dinner BBQ & Fly-In on the River
Lane of Lights Lighted Parade
Trick or Treating Hall of Trees
COVID-19 Marketing Paranormal Ghost Tours
COVID-19 Business Activities Secured Division of Tourism CARES Grant
Website Committee
Launched New Visit Excelsior website Spent Nearly $73,000 Marketing District
Hosted Website Reaching 145,411 Visitors Continually Updated Website Content
Successfully Printed 2021 Trip Planner Solicited Website Ad Memberships
Offered Matching Marketing Grant
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 08VISITOR CENTER
Hall of Waters Visitor Center
& Cultural Museum
This summary will supply you with
a month by month breakdown of
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visitors, as well as a breakdown of
visitors by day of the week.
3,856
January Visitors = 252
February Visitors = 374
March Visitors = 218
April Visitors = 0
May Visitors = 0
June Visitors = 2
July Visitors = 371
August Visitors = 459
September = 445
Total Visitors
October = 506
November = 527
During 2020
December = 702
Sunday Visitors = 365
Monday Visitors = 368
Tuesday Visitors = 335
Wednesday Visitors = 442
Thursday Visitors = 427
Friday Visitors = 516
Saturday Visitors = 1,403
DOWNTOWN EXCELSIOR PARTNERSHIP 2020 ANNUAL REPORT 09You can also read
