EAGLE BOYS PIZZA DRIVE THRU STORE
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EAGLE BOYS PIZZA DRIVE THRU STORE FRANCHISE GUIDEBOOK
AN EXTRA SLICE OF CONVENIENCE
R
ealising a major opportunity to improve convenience for
customers and compete with a larger group of fast food chains,
Eagle Boys Pizza launched a world first Drive Thru pizza model in
1999. No longer would customers need to wait when ordering their favourite pizza!
The Drive Thru model means people can order pizza without getting out of their
cars – extremely convenient for families with children, time-poor customers,
and all those who would usually choose other fast food over pizza simply due to
convenience. Eagle Boys’ Drive Thru stores take the waiting element out of the
pizza ordering equation, thanks to our Ready, Fresh, Go!™ technology. The most
popular pizza flavours are baked, packaged and stored in the Ready, Fresh, Go!™
cabinet at optimum temperature, so they are ready to go when ordered at the Drive
Thru window. Should a customer wish to order a flavour that is not offered as a
Ready, Fresh, Go!™ option, they can still enjoy the convenience – simply ordering
ahead by phone and picking up their pizza at the Drive Thru window.
Eagle Boys Pizza’s strategy to implement the first
Drive Thru pizza stores in Australia has been
extremely successful. Today Eagle Boys has more
F
than 20 Drive Thru stores around the country, and
E
will continue to grow this fantastic business model,
exclusive to Eagle Boys.MOD E L SNAP SH
D
LP
MODEL SNAPSHOT
Suits cities of over 10,000 people
Store floor area: approx. 120 m2 (see Appendix 1)
Indicative rents: approx. $55,000 - $75,000 per annum
Initial Franchise Fee: $35,000 plus GST
Ongoing Franchise Fee: 6%
Advertising Fee: 6.5%
Investment required: approximately $400,000 - $440,000 plus GST,
plus minimum working capital of $10,000.
Trading hours: Sun-Wed 4.00-10pm; Thurs 4.00 - 11pm;
Fri & Sat 4.00pm - 12am – can also trade for lunch.STORE STUDY:
THORNLIE
“THE DRIVE THRU PIZZA MODEL IS A GREAT
CONCEPT . . . PEOPLE HAVE GOTTEN USED TO IT
NOW AND THEY LOVE THE CONVENIENCE.”
GARY & NOELENE RICCIARDI
DRIVE THRU STORE OWNERS (THORNLIE, WA) AND
RECENTLY PURCHASED MYAREE, WA STORE.
I
was a mechanic by trade for 30 years – started The drive thru pizza model is a great
in the family business when I was 14. I wanted concept. Probably about 60% of our
to move on and try something new. I’d seen my business is Drive Thru customers.
own family’s business, and a lot of people who started People have gotten used to it now
their own business, and I saw how hard it was and that and they love the convenience. At
it was getting harder. There was a franchise ad in the night time on Cheap Tuesdays we
paper so I contacted Eagle Boys. I liked the fact that can have 20 to 30 cars queued up for
it was Australian-owned and seemed to be a smaller Drive Thru pizza. And it means we
player in the market with tonnes of sales potential and can serve people quicker who are in
growth. That excited me. the store too.Everything about Eagle Boys National Office support that freedom. It’s been a process
is second to none. With the marketing, Scott Hamilton of setting things up and getting the
has done an unreal job, especially in WA. Anytime you right managers so the stores can run
want to know something you give him a ring and he’ll themselves.
come back and throw three or four ideas at you, you
put them in place and they all seem to work. When we A highlight for me was doubling
opened, the guys from National Office came over and the store’s turnover. That was a big
trained the staff, and they were here for the first two goal for us. When we first opened
weeks after we opened. That sort of support is great we didn’t do quite the business we
– you couldn’t open a store and manage it without expected. But we kept at it and now
those guys there to help. You can also talk to other we’re one of the best performing
Franchisees around the country and get business and stores in Perth. I like that we’ve been
marketing ideas. Everyone’s open about it with each able to create jobs for young kids too.
other. We’ve got a lot of kids who started
with us on day one. Three years and
At the start it’s bloody hard work but it pays off in the they’re still with us. They love the
end. You have to do that in business if you want to get environment – we’re all like a family.
anywhere in life. Now it’s getting easier. My wife and I feel that way about National Office
I don’t have to work as much anymore – I love having too. They treat you like a friend.STORE OPERATIONS
ESTABLISHMENT SUPPORT
BUDGETS
National Office delivers operations
The store establishment budget will vary support to all Franchisees, allocating a
depending on the size of the store and Franchise Business Manager (FBM) to
the amount of lessor works negotiated. each Eagle Boys store. The FBM acts as
A number of other factors may affect the a business coach and is always available
budget, including site location, council to provide assistance with training,
requirements and whether there is operations, marketing and financials.
pre-loved equipment available. The FBM is your first point of contact,
facilitating communications between
Once we negotiate lease terms we will Franchisees and other members of the
be able to estimate the costs involved National Office. The FBM also conducts
to establish the franchise and will then quarterly evaluations on each Eagle Boys
provide you with a site specific budget. store to give you constructive feedback
Minimum working capital of $10,000+ and help identify opportunities for
is also required. continual improvement.
Next we will obtain quotes to perform
fit-out works, compiling a second budget TRAINING
once acceptable quotes have been
received. A 5 week training program will need
to be completed as detailed adjacent.
At the end of the project an actual All instore training must be completed
establishment cost versus budget is in a training accredited franchise. We
prepared. endeavour to have you trained with
our best Franchisees so you finish
training with “best practice” system and
business skills.
STORE OPENING
TRAINING
The National Office Training Department
will provide support in the week prior to
the store opening and during opening
week.TRAINING
TIMELINE
Introduction to Operations
WEEK 1 Phones and Front Counter
In store Training General Preparation Duties
Dough Production
Introduction to Make Bench and Dispatch
WEEK 2
Stock ordering, receiving and stocktaking
In store Training
Hazard Analysis Critical Control Points (HACCP)
WEEK 3 National Office Week completing operations and
National Office, marketing theory. Training accreditation sign off in
Brisbane this week
Continuation of Operations
(Make Bench, Dispatch, Phones, Front Counter etc)
WEEK 4
Completing Shift Management
In store Training
Rostering
Marketing Tasks
Continuation of Operations as above
WEEK 5 Completing Shift Management, Rostering, Marketing
In store Training Tasks, Stock Taking, Ordering and Receiving Stock,
MIS and Local Store Marketing with Training storeMARKET
T
he marketing department will supply invaluable support, both for
the opening schedule and your ongoing marketing. As part of
the Eagle Boys franchise system, your financial contributions to
Adfund will fund numerous marketing activities including, but not limited to:
Flyer production, print and distribution
TV advertising
Point Of Sale (POS) material production and print
New Product Development
13 14 33 phone number administration
Eagle Boys website and online ordering system
Radio commercial production
Yellow Pages and White Pages listings
3032 P1 W13
5 STD
Digital Marketing Tools EVERYTHING YOU
NEED FOR A TOP
NIGHT IN!
STD Two thumbs up for value!
3304
P3 W148 Even better with discount coupons!
A toppings packed festival of Pizza
and Hollywood. All the makings of
T
the best night in - ever.
S
STO
BUY 2 DOUBLETOP PIZZAS AND GET A
TM
FREE NEW RELEASE MOVIE RENTAL FROM VIDEO EZY!*
*TING
Eagle Boys’ marketing services are divided into four divisions:
1) National Promotions. This team is dedicated to coordinating national flyer
production and distribution, TV production & media schedules, and point-of-
sale materials.
2) Local Store Marketing (LSM). This team works closely with individual
Franchisees to help implement effective and well-targeted marketing programs.
These include various co-operative initiatives in which a number of Eagle Boys
stores in a geographic market pool funds to achieve cost savings. Examples
can include radio advertising, major sponsorships and additional TV advertising
over and above that provided by Adfund.
3) New Product Development (NPD). Our NPD Manager is responsible for
researching the latest consumer trends in the world of food and creating
delicious new products that are both high quality and unique to the fast food
category. NPD is a key driver of Eagle Boys’ success, ensuring we remain
innovative in the eyes of our customers.
4) Digital Marketing. This is a vital part of modern marketing strategy and the
Eagle Boys approach is no exception. Our digital division is responsible for
the online ordering system and development of other tools like mobile phone
ordering, SMS and email marketing, website management and search engine
optimisation.
In addition to Adfund activities, you will be required to undertake
HE supplementary local store marketing, including additional
P
SHR ZZI 276
8 P7 W
flyer distribution, sponsorships within the community,
1357
A
STD
I
OP NK business catering, etc.
SH
ER
ENEXT STEPS
Below is an indicative timeline of our application process. This timeline is to be used as a
guide only and may change depending on your circumstances.
Step Process Timeline
1 Initial discussion with Franchise Sales Manager. Start
Introduction Kit sent to Applicant.
2 Applicant to complete online Information Request Form & Deed of Confidentiality. Week 1
3 Follow up call from Franchise Sales Manager. Week 1
4 Applicant to complete time in store. Week 2
5 Disclosure Documents sent from National Office. Week 1
6 Follow up call from Franchise Sales Manager. Week 2
Request for 10 stores to be nominated for financial information.
7 Applicant to complete online Self Assessment form. Week 3
Franchise Sales Manager to forward Business Plan template.
8 Franchise Business Manager Interview (external). Week 3
9 Review Draft Business Plan. Week 4
10 Final Business Plan returned to Franchise Sales Manager. Week 4
11 Submit Business Plan to banks for finance approval. Week 4
12 Receive finance approval (in principal). Week 5
13 Attend Final Interview with Franchise Development & Operations at National Office. Week 6
14 Pay deposit – day of Final Interview ($11,000 including GST) Week 6
15 Applicant gives notice to current employer. Week 6
16 Commence Training Program – Week 1 Week 9
17 Complete Training Program – Week 2 Week 10
18 Complete Training Program – Week 3 (National Office) Fit out commences Week 11
19 Complete Training Program – Week 4 Week 12
20 Complete Training Program – Week 5 Week 13
21 Fit out completed. Week 14
22 Complete documents. Week 14
23 1 week prior opening (staff training, equipment check, store opening party). Week 15
24 Store Opens. Week 16
So, if you are ready to join Eagle Boys’ award winning franchise network and share in the
pride of being one of Australia’s most dynamic and fastest growing franchises, all you need to
do is contact us and we will take you through the application process.
We look forward to hearing from you!APPENDIX 1. TYPICAL SITE & Eagle Boys Drive Thru Store Site* *Actual store plans and equipment are subject to change.
LAYOUT PLANS Eagle Boys Drive Thru Store Layout* *Actual store plans and equipment are subject to change.
FOR FURTHER INFORMATION VISIT WWW.EAGLEBOYS.COM.AU
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