ASK EDUCATION - Creating - Schwarzkopf Professional
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A SK
E DUCATION
Creating
knowle dge
20
19
3
GE T INSPI RED
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
E XCITING CONTENT FOR YOU
Introduction 04
Progressive Learning 06
Colour 10
Backbar 16
Styling 20
Essential Looks 26
In-Salon Training 28
E-Academy 30
Global Ambassadors 34
National Ambassadors 36
Connect with the Best 44
Shaping Futures 46
Trend Lab 48
Book Online 50
5
IN S PI R ATI ON A L
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
T he p ower
to innova te
and
re - in vent
Education has always been at the heart of
our industry. It’s only through acquiring the h a s ne ver
knowledge and skills to master our craft that
we are then able to invent, innovate and blaze b e en more
a trail towards tomorrows trends today.
This year, ASK has also undergone a bold E S SEN TIAL
transformation of its own. A stripped back,
streamlined structure means our education
journey is easier than ever to follow, while
the focus on our core essentials of colour,
care and styling are enhanced with the
introduction of exciting new courses such
as Gloss Boss, Progressive Styling and To navigate quickly and easily to the
our revolutionary new back-bar offer, new online booking section, or to just
Fibre Foundations. bookmark your favorite seminars a new
“FAV ICON” has been created to sit on
This year, ASK has also undergone a bold
smart phone home screens - just another
transformation of its own. A stripped back,
way we are trying to anticipate tomorrows
streamlined structure means our education
digital needs today.
journey is easier than ever to follow, while
the focus on our core essentials of colour, Today, if you blink you’ve already missed
care and styling are enhanced with the the latest trends. In a digital world that’s
introduction of exciting new courses such more connected than ever before,
as Gloss Boss and our revolutionary new new has been and gone and next is
back-bar offer, Fibre Foundations. happening right now. It’s why the power
to innovate and invent has never been
It’s this spirit of reinvention that sees our more essential. It’s why we launched
education programme offer you fresh our ground-breaking Trend Lab. It’s why
ways of learning, either physically via our
cutting-edge seminars or digitally; all of
we’re offering digital courses for the first
time. It’s why we don’t just ask you
E L L IS
which can be booked on the new “so what’s next” but inspire you to define C O RP O R AT E V I C E P RE S ID E N T
online booking section of the your own future because your success P RO F E S S I O N A L PA RT NE R S E RV I C E S
schwarzkopfprofessional.com.au site. is our success. @THESIMONELLIS
7
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
E mp ower ing
e duc a t ion
for tr ue
P ROFE S SIONAL S
TOP
P RO G RE S S I V E
Pushing the creative hairdresser
focusing on artistic expression
and experimentation
LEARNING
EXPERT
Exploring new ideas and approaches
to reinforce and refine creativity
Break through to peak performance
levels in the key areas of professional ADVANCED
craftsmanship! Product knowledge and skills to
ASK Education is devoted to excellence in improve your in-salon service level
teaching and learning. Dynamic education,
breaking the boundaries of knowledge, skills
and creativity. Defining What’s next. Start
your learning transformation and get ready
for an intriguing journey with the Academy
of Skills and Knowledge.
ESSENTIAL
Foundation to establish
confidence and knowledge
9
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
Tra nsforming
HOL IS TIC
the ordinar y to
E X T R AORDINARY
ME T H OD O LOGY CREATIVITY
Enhance your technical skills, vision
and unleash your creative potential
ESSENTIAL LOOKS
Break the rules and push the
boundaries to create tomorrow’s trends
ESSENTIAL SKILLS
Improve your everyday skill set and
knowledge at every level
Schwarzkopf Professional‘s ground-breaking education
encompasses courses in academies, bespoke in-salon trainings, BUSINESS
regional events and shows. All courses are carefully created to Maximise and exploit your full
suit professional hairdressers at every level providing continually business potential
updated and refreshed content.
CONSULTATION
Develop commercial in-salon services
to maximise revenue
11
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
COLOU R Ma s ter a ny
C OLO UR SERVICE
to your
c lient ’s
s a t isfa c t ion
We are driven by fearless passion for
colour - through products, looks,
services and techniques.
World-class colorists around the globe
to turn their colour visions into
everyday reality.
AUS NZ
BOOK
ONL INE
NOW
www.schwarzkopfpro.com/askseminars
13
COLOUR
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
HI GHLIGHT
2019
GLO S S
BOSS
Discover new technical processes and
endless colour possibilities to address latest
seasonal trends. This session is designed
to explore new colours and boost your
confidence that will enable you to become
the GLOSS BOSS.
Duration: 10-4pm
Investment: $330 inc
Location & Dates:
Melbourne 4th March
Brisbane 23rd Sept
BOOK
ONL INE
NOW
www.schwarzkopfpro.com/askseminars
15
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
C O LOUR HERO
BLONDE
SPECIALIST
BOOT CAMP S E M I N A R S
Celebrating the art of perfect blonde.
C OLO UR
L AB
Leave the traditions of the colour pallet
behind and delve into the world of bespoke
colour formulas that can be recreated with
This course will provide you with complete minimal effort and certainty. Dispel any
control of lift and tonal direction giving full uncertainty of combining shades to produce
confidence and knowhow to achieve flawless colour formulas unique to you alone.
blonde results every time.
Duration: 10-4pm
Duration: 10-4pm 2 Days Investment: $330 inc
Investment: $440 inc Location & Dates:
Location & Dates: Mackay 1st April
Melbourne 23rd & 30th September Sydney 16th September
Sydney 1st & 29th July Newcastle 30th September
Newcastle 24th June, 15th July
Canberra 2nd & 30th September
Auckland 24th June
M A S TERIN G
Perth 25th February, 1 Day – $330 inc
Auckland 11th & 12th August C OLO UR B AL AYAGE
GRIND Balayage, Baby lights & Bespoke Toning
INN OVATION Let’s be real, we all face the day to day
aren’t trends anymore, they’re core services
clients expect every salon to just know! Build
E XP LORER routines when colouring hair – mastering the
straightforward is key to unravelling the complex
on these ever popular colour techniques
in this hands-on workshop aimed to refine,
Designed to explore what’s new and happening and bringing possibilities into challenging colour build and develop these sought after looks.
right now in the Schwarzkopf Professional situations. Making IGORA work for you is key to
this live demonstrative session exploring the many Duration: 10-4pm
world! Ideal for any experience level that likes
facets of selecting the best IGORA family options Investment: $330 inc
to keep up with what’s new, this confidence-
for specific colour results – from white coverage, Location & Dates:
boosting course brings you in touch with
fashion & corrective services this is where you’ll Melbourne 27th May
new technical processes and endless colour
learn to stay firmly in the driver’s seat. Brisbane 26th August
possibilites to address the latest seasonal
Cairns 9th September
trends. Duration: 10-4pm Townsville 12th August
Duration: 6-8pm Investment: $165 inc
Investment: $55 inc Location & Dates:
Location & Dates: Melbourne 6th May
Melbourne 12th August Brisbane 25th February
BOOK
ONL INE
9:30-12:30pm, $88 inc – Colour Grind NOW
1:30-4:30pm, $88 inc – Correction
Sydney 18th February www.schwarzkopfpro.com/askseminars
Newcastle 15th April
Canberra 25th March
Christchurch 6th May
17
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
BACKB AR
Indul ge
Experts know their handicraft and how to
translate it into simplistic, efficient and smart
YO UR PA S SION
solutions for all hair needs.
for
Leveraging the know-how of professionals
through a sensorial approach, delivering
outstanding results for beautified hair.
b e a u t iful h a ir
AUS NZ
BOOK
ONL INE
NOW
www.schwarzkopfpro.com/askseminars
19
BACKBAR
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
HI G H L I G H T
2019
FIBRE
FOUNDATIONS
Create a unique tailored client journey, from
face-to-face consultation to bespoke home
care regime. By understanding the scientific
background of scalp, hair and ingredients
you will be enabled to provide the most
advanced consultation to your client.
Deeply inspired by Beauty Care, learn
how to dramatize the in-salon care offer,
resulting in an improved client relationship.
This comprehensive course will enable
you to fully embrace the world of
professional haircare.
Duration: 10-4pm
Investment: $330 inc
Location & Dates:
Melbourne 25th March
Brisbane 27th May
Perth 15th July
Auckland 4th March
BOOK
ONL INE
NOW
www.schwarzkopfpro.com/askseminars21
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
Re ve aling
genuine
SE L F - E XP RE S SION
a nd
individu ali t y
With a sharp eye on what’s around the
corner, we embrace tomorrow’s up and
coming street style trends before they
turn mainstream.
Fueling the creative spirit in every stylist
by introducing iconic products, inspiring
consistencies and breakthrough formulas.
ASK e-Academy content is designed
specifically for an online audience and
ST YLING
structured to enable you to study flexibly.
AUS NZ
BOOK
ONL INE
NOW
www.schwarzkopfpro.com/askseminars23
ST YLING
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
HI GHLIGHT
2019
P RO GRE S SIVE
S T YL IN G
Learn how to merge a new desire for effortless
finishes, enhanced texture and to boost movement.
Experience a full immersion into styling knowledge,
giving you the confidence to successfully use
and cocktail products in your salon. Learn how
to progress each style variation by combining
contrasting techniques and finishing skills.
Duration: 10-4pm
Investment: $330 inc
Location & Dates:
Melbourne 26th August
Brisbane 25th March
Cairns 11th March
Townsville 10th June
Perth 24th June
Auckland 22nd July
BOOK
ONL INE
NOW
www.schwarzkopfpro.com/askseminars25
ST YLING
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
H E RO
C U T TIN G DI BIA SE VS
M A S TER PARKER-AT T WOOD
Calling everyone who cuts hair to this cutting
workshop! On trend ladies cutting drives
LO OK
& L E ARN
SEMINARS
many hairdressers’ columns and keeping
it fresh with new ideas and techniques is
a must for ever evolving client needs. With
a nod to celebrities and their influence on
trends explore the latest cuts every client
rival
would like to dabble in. Complimentary noun: rival;
colour techniques also shown. 1. a person or thing competing
Duration: 10-4pm with another for the same
Investment: $330 inc objective or for superiority in
Location & Dates: the same field of activity.
Melbourne 29th April
9-12:30pm, $165 inc – Advanced verb: rival;
1:30-5pm, $165 inc – Expert 1. be or seem to be equal
Sydney 6th May or comparable to.
Newcastle 18th March
Canberra 6th May Like great sporting rivals Williams v’s
Auckland 27th May Williams or fashion houses Gucci & Louis
Havelock 15th April Vuitton, each with gifts unique to their very
Tauranga 25th March success so it is with these two leading ladies.
New Plymouth 26th August An evening promising inimitable hair craft
and pure viewing pleasure join these two-
THE industry muse’s in a night of unfiltered hair
fashion moments to long be remembered.
GEN T S Duration: 7-8:30pm
Investment: $75 inc
Staying ahead of the gents segment is a
Location & Dates:
measure of any good hairdresser in the
Melbourne 8th April
current landscape and this is exactly where
we do that! This fast moving, ever changing
client group demands attention of the
latest clippering and cutting methods to
maintaining masculine longer lengths and
finishes and here’s where you’ll find it.
Duration: 10-4pm
Investment: $330 inc
Location & Dates:
Melbourne 22nd July
Brisbane 24th June BOOK
ONL INE
Sydney 18th March
Perth 20th May
NOW
www.schwarzkopfpro.com/askseminars27
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
C ura te d wi th
a s ens e of
cre a t ive
fre e dom and
individu ali t y
to transla te
E S SEN TIAL
SE A SONAL TRE ND S
into s alon re ali t y
LOOKS
Essential Looks brings fashion of the worlds Duration: 10-3pm
capitals into your salon ready-to wear. Investment: $330 inc
Location & Dates:
Watch how we bring Essential Looks from
Melbourne 1st July
each of the seasons trends to life. Right in
Brisbane 29th July
front of you.
Mackay 5th August
Hair, make up & fashion industry experts Sydney 9th June
will probe the seasons trends based on the Newcastle 20th May
latest fashion shows from leading catwalks Canberra 22nd July
in Milan, New York, Shanghai, Paris and Perth 12th August
London. Auckland 30th September
Join us in a fresh take on the Essential Wellington 17th June
Looks movement.
AUS NZ
BOOK
ONL INE
NOW
www.schwarzkopfpro.com/askseminarsSchwarzkopf Professional‘s mission is to
deliver unparalleled high quality education
that suits the certain needs of your
29
business.
The array of content includes: Ever wanted to create a bespoke
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
content session with your ASK
ff Refresher session on all Schwarzkopf
Adviser and team beyond regular
Professional core products
salon visits? Now you can tailor a
ff In-salon colour training personalised salon or on-site training
ff Review of the coming season’s seminar specific to the team’s training
colour trends needs. Just ASK us how.
ff In-depth look at the latest Duration: 10-3pm
style innovations Investment: $550 inc
ff Delivering successful in-salon
client consultations
ff How to create & sell winning home
haircare regimes
*Contact your local Academy or Sales Representative
for further details.
IN - S ALON
TR AINING
BE SP OKE
in - s alon
sk ills and
thr ills31
ASK
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
For ward
think ing
E-ACADEM Y
E D U TAIN ME N T
on de m a nd
Discover digital solutions to absolutely refine
your abilities with the latest educational
knowledge, regardless of your location.
Further your knowledge independently and
explore the latest cutting-edge trends in the
hairdressing business on demand.
TECHNICAL EXPERTISE ENGAGING CONTENT
ff Hair knowledge ff Video tutorials
ff Product innovation ff Digital classrooms
CUSTOMIZED EXPERIENCE
ff Guided learning status
ff Online certification
Reconnect to digital skills and register
now on www.ask-elearning.com
www.ask-elearning.com33
ASK
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
E D U C AT I O N
BLOG T humb
s topping
E D U TAIN MEN T
for
h a irdre s s ers
Snackable, highly hairdresser relevant
stories at your fingertips!
The ASK Education Blog is designed by
hairdressers for hairdressers to inspire you
with inspirational content across the diverse
touchpoints of the professional industry. Join the edutainment experience
and get inspired online
www.schwarzkopf-professional.com.au
www.schwarzkopf-professional.co.nz35
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
L E SL E Y
JENNISON
@LESLE YJENNISON
T YL E R
Staying ahead of the curve and meeting the JOHNSTON
needs of an increasingly sophisticated client @T YLERJOHNSTONHAIR
base demands total dedication to creativity.
Our global Ambassadors combine the flair,
vision and artistry you’d expect from the very
best stylists and colourists on the planet.
We are proud to be able to work closely with
an international A-list of hairdressing experts.
T he C re a t ive C olle c t ive
GLOBAL @RICHARDA SHFORTH
RICHARD
A SHFORTH
AMBASS A DORST he C re a t ive C olle c t ive
37
NAT IONAL
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
AMBASSAD OR
TEAM
AUS @ D E E PA RK E R AT T W O O D _
All ASK Ambassador’s are available
for In Salon Education. DEE
PA RK E R - AT T W O O D
Essential Looks Ambassador
@ M AT T C L E ME N T S _ C O L O U RI S T
2016 Hair Expo Victorian Hairdresser of The Year
2018 Hair Expo Hairdresser of The Year Finalist
M AT T
3 x AHFA Australian Hairdresser of The Year
CLEMENTS
Finalist
International Colour Ambassador Dee is one of hairdressings leading ladies walking the
4 x Australian Colourist of The Year line of owner, trainer & creative visionary to balance the
realities of running a successful business and nurture
Matt is a member of the International Essential Looks Team alongside her quest to deliver bespoke, graphic cut and finishing
Simon Ellis, Richard Ashforth, Lesley Jennison & Tyler Johnston trends. A self-proclaimed hair junkie driven to succeed
creating world class Colour techniques & trend-based education in a competitive space with a gift to empower others to
globally, favoring cutting edge destinations Tokyo, London & Berlin. be their best.
Always challenging the boundaries of conventional hair colour, whilst
remaining true to technical foundation drawing from 30+ years of
deannajparker@gmail.com
hairdressing.
Invited by SKP to develop his own signature colour range “Disheveled
Nudes” for IGORA Royal Take Over with global release in 2018.
matt@assemblyhair.com.au
@OWNTHECOMB
@ C AT E RIN A D IB I A S E SIM ON
C R AW F O RD
CATERINA
Essential Looks Ambassador
DI BIASE
A seasoned educator, craftsman &
International Ambassador communicator Simon has a unique way
of interrupting trend and making it a
4 x Australian Hairdresser Of The Year commercial reality.
4 x Australian Educator Of The Year With 30 year’s experience Simon remains
Heading Out Hair & Beauty is home to this inspired and continues to learn coupled
extraordinarily accomplished Artistic Director, with an effortless knack for sharing his
Ambassador, Educator, mentor and in-demand knowledge. Known for his passionate,
hairdresser in the country. humble, creative and authentic approach
Simon will expand your hairdressing skills
With a reputation for talent, passion and commitment
and experience with honesty and humour.
to the hair industry and education of the next
generation of leaders this world class educator and crawfords.hair@bigpond.com
multi award winner is certain to inspire.
caterina@headingout.com.auSIM ONE
LEE
@ S I M O NE L E E C RE AT I V E
39
Simone Lee is the owner of the
prestigious salon brand Tyler Reid Hair,
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
Perth.
A world renown formally qualified
trichologist, creative artist and platform
educator.
Working with many high-profile
celebrities, top fashion, film and
theatrical productions throughout her @HUDSON_HAIR
career, Simone has become a highly
successful sought-after artist.
L AUR A
info@simoneleecreative.com
O’HAR A
Two-time FAME Team and QLD Hairdresser of the
@ K AT E _ R AW N S L E Y _ C O L O U RI S T Year finalist, Laura’s career has spanned almost two
decades and featured on national and international
platform’s. Session styling, fashion week and real
K ATE time behind the chair give Laura a broad knowledge
R AW N S L E Y
and passion for technical, creative and business
aspects of the hair industry. Laura’s approach
As a colourist Kate is passionate about to education is about connecting with everyday
creating beautiful hair, client suitability hairdresser’s and offering tools necessary to build a
is of the up most importance, taking into fulfilling and long-lasting career. Laura’s philosophy
consideration eye colour and skin tone is “it’s all in the detail”.
ensures the perfect colour every time.
contact@hudsonhair.com.au
Educating, motivating and inspiring the
“Gen Next” to be confident colourists is
where Kates passion truly lies.
kate.rawnsley@hotmail.com
@LEEFLE TCH_HAIR
@JOE_RIBER A
JOE L EE
RIBER A FLE TCHER
2017 International AIPP Finalist Best Men’s Owner and Creative Director at
2017 FAME Team member David Lee Hair, Perth
2016 Winner Best International Men - One With 25 years’ experience as a stylist,
Shot Awards
most in Manchester alongside great
4 x Finalist Australian Men’s Hairdresser of mentors, contributing to numerous
The Year
Schwarzkopf Professional shows &
With a clear perspective from behind industry competitions. Lee is driven by
the chair Joe is a skill-based educator his desire for continual learning, inspired
with an authentic approach to sharing by those he guides and the many talents
knowledge making his seminars on he works alongside every day.
point, steeped in lived salon experience leefletcher@msn.com
and easily applied to any clientele.
j.ribera@live.com41
@OD OWD CHRISTIEHAIR
MICHAEL
O’D OWD
2015 & 2016 AHFA W.A/N.T
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
Hairdresser Of The Year
Michael runs O’Dowd
@OWNTHECOMB
Christie in Western Australia
alongside his wife Clare.
admin@odowdchristie.com
RODDY
M A C HR AY
Roddy is a trained Hairdresser and Barber that enjoys
a range of different men’s styles from classic to fashion
forward looks.
He believes that education should be fun while still
being informative, whether it is learning new skills or @ T HE VA N A D I U ML O U N G E
refining current skills.
He likes to work with techniques that can be taken
back to be used in salons for commercial reality. AL I
roddy.machray@hotmail.com GOSS
Self-employed from 19 and fortunate to have
experienced a successful award-winning career
spanning over 20 years Ali’s worn many hats, stylist,
business owner, educator, presenter, author, leader
and mentor. With a passion for education and
personal development Ali’s purpose is to inspire,
empowering and exposing opportunities to others
through an authentic style openly sharing experience
and knowledge, getting a kick out of encouraging
others to challenge parameters and create lifestyles
in an ever-evolving industry through our chosen craft.
aligoss.stylist@gmail.com
@NIKKIP ORTER_HAIR
NIKKI
@WILLDESIGNHAIR
PORTER
Creative Director, Rubi Hair Team, Co-owner, WIL L IA M
Rubi Hair Malvern. PAT T E R S O N
2018 WINNER Hot Shots The Visionary Originally from Scotland with over 15 years industry
experience William’s early career saw him recognised
2018 FINALIST Hair Expo New Creative Force as a specialist of cutting working alongside some of the
For Nikki, the hairdressing industry is a hub of most influential names in the industry, including Vidal
excitement and opportunity that sits with her belief Sassoon’s International Creative Director Mark Hayes.
that you can never stop learning. William’s career has seen him educate in powerhouse
A passion for educating, editorials and photoshoots, salons across Europe and become a leading educator
Nikki loves breaking down barriers with creative at the world-renowned Sassoon Academy in London.
cutting techniques easily adapted to everyday salon Leading daily demonstrations and lectures, working on
clients and highly creative work. collection launches and producing haircuts for Salon
nikki@rubihair.com International and Hair Expo along with participating in
education platforms globally have shaped William in
becoming a leading educator worldwide.
will.design.hair@gmail.com43
NAT IONAL
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
AMBASSAD OR
TEAM
NZ @ JE NNIF E R. M ORG A N . H A IR
All ASK Ambassador’s are available
for In Salon Education.
JENNIFER
M ORG A N
NZ ASK Colour Ambassador
With a career spanning decade’s, Jennifer Morgan
has a reputation for being an expert in the industry.
Training under the tutorage of Dennis Langford, Toni
&Guy Australia, Morgan has been a salon owner since
the age of 21, while also boasting an impressive career
with L’Oréal Paris/Redken working with the technical
team before moving into the role of National Technical
Manager. Known in the industry for being a specialist
colourist at Morgan & Morgan Hair Collective since
2001, Jennifer is the go-to girl with any colouring
conundrum.
@ I T ’S _ MRWOL F jen@morganandmorgan.co.nz
P E TER
DUT TON
NZ ASK Cutting Ambassador
Peter Dutton is an informative and @ P RO T É GÉ _ H A IR _ DE S I GN
relaxed, technical based educator
with years of experience and OL IVIA
research dedicated to our craft. NOBLE
Peter’s philosophy is “a sound
technical approach will always lead NZ ASK Styling Ambassador
to creative freedom”.
A naturally talented and creative
pete@wolfandwolf.nz hair stylist.
Olivia has led the styling team
for NZ Top Model, as well as
working on international hair shows
including NZ Fashion Week and
leading fashion magazine shoots.
missy.olivia78@gmail.com45
G e t on the
CELEBRATING ro a d to
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
CREATIVIT Y.
Our business is never one thing; part
creativity, part technical prowess, part
GLORY
psychology and part business acumen –
it’s little wonder that only our contemporaries
can fully understand what it takes to succeed.
The Schwarzkopf Professional Hairdressing
Awards does exactly that, inviting the best
and brightest talents in hairdressing to take
a bow in front of the one audience that really
counts – other hairdressers.
Global recognition, inspiration, celebration,
glamour and glasses of bubbly – what better
way to crown success?
CONNECT
WITH THE BESTThe hairdressing industry is full of strong
characters, creative minds and most of it
passion. Passion was also at the root of
47
starting Shaping Futures, a shared vision of
giving back as a joint effort. Launched by On top of the training they receive
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
Schwarzkopf Professional in 2010, Shaping from Schwarzkopf Professional finest
Futures is a charitable initiative designed to hairdressers, Shaping Futures offers
give young adults the chance to learn how ongoing support and real opportunities
to become a hairdresser and how to build a to find their way in the world of work and
thriving career once they have. develop as a professional, via mentoring
Like all the best ideas, it’s quite simple. and job placements.
To offer young adults living in challenging To date Shaping Futures has trained and
circumstances a chance to learn supported over 2000 young adults, across
hairdressing skills and meet potential four continents. Changing every single life
employers to enable them to build a it touches.
brighter future.
Join our Schwarzkopf Professional
volunteers or make a donation and
help transform lives through the craft
of hairdressing!
SHAPING
L e t ’s
transfor m
live s
through
T HE CR AF T
of
h a irdre s sing !
FUT URES
MAKE A DONATION
Remittee: Fritz Henkel Stiftung
Bank: Degussa Bank, Frankfurt
am Main Germany
IBAN: DE 87 5001 0700 0003 9051 64
BIC: DEGUDEFFXXX
Reference: Shaping Futures
Shaping Futures is supported by the Fritz Henkel Stiftung.49
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
VIR AL // INS TAN T
RE AL // DIGI TAL
Trend Lab is cutting edge when it comes
to next generation industry education.
Webinars, product demonstrations and
how-to tutorials are now available on This multi-functional digital content
Schwarzkopf Professional’s e-Acadamy
and social media channels to motivate
facility boasts a dynamic and inspiring
environment, a fusion of New York INSP IRE // CRE ATE
hairdressers to embrace the latest loft-style design with state-of-the-art
hair and hair colour trends, enhance digital functionality. It also acts as the
their technical and creative skills and perfect platform to showcase the exciting
drive their business. work of Schwarzkopf Professional’s
digital hairdressing influencers and
upcoming stars.
The concept is simple; we produce
inspirational and impactful industry
content, inspired by the world of fashion,
celebrity and social media and broadcast
it in real time!
Welcome to the future of digital Education!51
BOOK
A S K E D U C AT I O N C O L L E C T I V E 2 01 9
ONLINE
Get
ONL INE HOW TO B O OK
now ! YO UR SE MINAR
Join us on a digital ride through the Schwarzkopf Professional
BOOK Website or by contacting you local ASK Adviser.
ONL INE Professional Website or by contacting your local ASK Adviser or
NOW calling 1800 624 000.
Browse through the latest course offer, review Academy locations
and get inspired by creative artists. The new online booking
functionality will enable you to reserve a seat to any desired course
instantly, whenever, wherever.
www.schwarzkopfpro.com/askseminars
Take the ASK Education thrills with you wherever you go! Download the
new ASK Education “Fav-Icon” to the homescreen of your smartphone
and enjoy easy access to our online education curriculum.
CAN CE L L AT ION P OL IC Y
A non-refundable deposit of $50 will be charged in the event of a cancellation after the initial
booking has been made.
A confirmation email will be sent to the participant 14-21 days prior to the seminar taking place
& a reminder SMS will be sent in the week leading up to the seminar date.
Cancellations and changes for any booked seminar can take place up to 21 days prior to the session via
salontechnicalhotline@henkel.com only. Cancellations cannot be accepted by your local Schwarzkopf
Professional Representative. Cancellations will not be accepted within 21 days of the seminar however
staff substitutions can be made. In the event of a change of mind or no show on the day all deposits will
be donated to the Shaping Futures initiative.
* Schwarzkopf Professional reserves the right to cancel without repercussions up to 2 weeks prior to the course commencing.S TAY C ONNEC TED !
Follow Schwarzkopf Professional on social media:
facebook.com/schwarzkopfprofessional
twitter.com/schwarzkopfpro
youtube.com/schwarzkopfpro
instagram.com/schwarzkopfproanz
pinterest.com/schwarzkopfproYou can also read
