Entry Kit Part 2: Sample entry Forms & Things You Need To Know - Last updated 01-02-2019 - Cannes Lions

 
Entry Kit Part 2: Sample entry Forms & Things You Need To Know - Last updated 01-02-2019 - Cannes Lions
Entry Kit
Part 2: Sample entry
Forms & Things You
Need To Know
Last updated 01-02-2019
CANNES LIONS

CONTENTS
                            SAMPLE ENTRY FORMS                                                 ENTERING –
                               Entry specific info:                                      WHAT YOU NEED TO KNOW

                                  p.03                                         p.28                                      p.48
      GETTING READY TO ENTER              EXPERIENCE: CREATIVE ECOMMERCE LIONS         ENTERING – WHAT YOU NEED TO KNOW

                                  p.04                                         p.30                                      p.49
    REACH: CREATIVE DATA LIONS               INNOVATION: INNOVATION LIONS              SUMMARY OF KEY RULES FOR ENTERING

                                  p.05                                         p.31                                      p.50
  REACH: CREATIVE STRATEGY LIONS              IMPACT: CREATIVE EFFECTIVENESS              GENERAL INFORMATION - DATES

                                  p.06                                         p.32                                      p.51
        REACH: DIRECT LIONS                 GOOD: GLASS THE LION FOR CHANGE                        ENTRY FEES

                                  p.08                                         p.33                                      p.52
        REACH: MEDIA LIONS                               GOOD:
                                             SUSTAINABLE DEVELOPMENT GOALS                      ELIGIBILITY DATES

                                  p.10                                         p.34                                      p.53
          REACH: PR LIONS                  ENTERTAINMENT: ENTERTAINMENT LIONS               REFUNDS/CANCELLATIONS

                                   p.12                                        p.35                                      p.54
 REACH: SOCIAL & INFLUENCER LIONS                    ENTERTAINMENT:                               CAMPAIGNS
                                             ENTERTAINMENT LIONS FOR MUSIC

                                   p.14                                        p.36                                      p.55
  COMMUNICATION: DESIGN LIONS                       ENTERTAINMENT:
                                             ENTERTAINMENT LIONS FOR SPORT                          CREDITS

                                  p.15                                         p.37                                      p.57
    COMMUNICATION: FILM LIONS               ENTERING HEALTH & WELLNESS LIONS          WHAT ARE THE SPECIAL AWARDS AND HOW
                                                   AND PHARMA LIONS                     DO COMPANY CREDITS AFFECT THEM?

                                  p.16                                         p.39                                      p.58
  COMMUNICATION: MOBILE LIONS                HEALTH: HEALTH & WELLNESS LIONS                SO, WHAT IS THE PROCESS?

                                   p.17                                        p.40                                      p.59
 COMMUNICATION: OUTDOOR LIONS                     HEALTH: PHARMA LIONS                     TOP TIPS FOR YOUR CASE FILM

                                   p.18                                        p.41
         COMMUNICATION:                   HEALTH: HEALTH & WELLNESS AND PHARMA
     PRINT & PUBLISHING LIONS                LIONS: AMBIENT OUTDOOR MEDIUM

                                   p.19                                        p.42
        COMMUNICATION:                        HEALTH: HEALTH & WELLNESS AND
       RADIO & AUDIO LIONS                   PHARMA LIONS: FILM CRAFT MEDIUM

                                  p.21                                         p.43
  COMMUNICATION: TITANIUM LIONS              HEALTH: HEALTH & WELLNESS AND
                                          PHARMA LIONS: INDUSTRY CRAFT MEDIUM

                                  p.22                                         p.44
     CRAFT: DIGITAL CRAFT LIONS           HEALTH: HEALTH & WELLNESS AND PHARMA
                                           LIONS: INTEGRATED CAMPAIGN MEDIUM

                                  p.23                                         p.45
                                          HEALTH: HEALTH & WELLNESS AND PHARMA
      CRAFT: FILM CRAFT LIONS
                                             LIONS: PRINT COLLATERAL MEDIUM

                                  p.25                                         p.46
   CRAFT: INDUSTRY CRAFT LIONS            HEALTH: HEALTH & WELLNESS AND PHARMA
                                            LIONS: USE OF TECHNOLOGY MEDIUM

                                  p.26                                         p.47
   EXPERIENCE: BRAND EXPERIENCE           HEALTH: HEALTH & WELLNESS AND PHARMA
        & ACTIVATION LIONS                 LIONS: PRODUCT INNOVATION MEDIUM
CANNES LIONS
COMMON INFO

GETTING READY TO ENTER
For 2019 the entry system is our most flexible ever. To enter a piece of work multiple times, simply enter the title of the entry, fill in the entry
information, let us know which companies and people were involved and select all the Lions and relevant categories you wish to enter. You will
be required to submit common information that applies to all the Lions and some specific information unique to the Lions you are entering. Don’t
worry - you can still edit individual entries.

FIRST TIME ENTERING THE LIONS?
Need help? Drop us an email at awards@canneslions.com and we’ll arrange for one of our experts to talk you through the process.

DON’T HAVE ALL THE DETAILS RIGHT AWAY?
Don’t worry, you can complete the form in any order and save your progress at any time.

WHAT YOU'LL NEED TO ENTER | COMMON INFO
ENTRY TITLE:
Title, Brand/Client, Product/Service, Sector and Subsector

COMPANIES:
Details of companies which were involved in the work: advertising agencies, media agencies, PR agencies, production companies, etc.

CONTACTS:
The contact details of someone in your company and on the brand/client side that we can contact about the entry

WHAT YOU'LL NEED TO ENTER | ENTRY SPECIFIC INFO
CREATIVE TEAM:
Details of the people who were involved in the work (e.g. John Smith, Creative Director, BBDO)

MEDIA INFORMATION & URLS:
Launch date, different media placements and URLs of your entry

MEDIA UPLOADS:
Digital materials in line with festival/category guidelines (for material requirements see Entry Kit 1: Categories & Materials Guidelines). You will
also need to familiarise yourself with the different Lions and categories and decide which you would like to enter

THE WRITTEN EXPLANATION:
Written information of the work in line with festival/category guidelines
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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: CREATIVE DATA LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR CREATIVE DATA?* (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE IDEA/DATA SOLUTION (20% OF VOTE)* (200 WORDS)
• Data insights
• Innovation
• Originality

DESCRIBE THE DATA DRIVEN STRATEGY (30% OF VOTE)* (200 WORDS)
• Data gathering
• Data interpretation
• Targeting

DESCRIBE THE CREATIVE USE OF DATA, OR HOW THE DATA ENHANCED THE CREATIVE OUTPUT (30% OF VOTE)*
(200 WORDS)
• Data journey
• Implementation
• Data integration
• Application

LIST THE DATA DRIVEN RESULTS (20% OF VOTE)* (200 WORDS)
• Data enhanced consumer experience
• Data driven behaviour change
• Business impact

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

 4
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                                                                                                                                   CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: CREATIVE STRATEGY LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

THE INTERPRETATION OF THE CHALLENGE (30% OF VOTE )* (200 WORDS)
Explain clearly how you came to understand the client’s problem/objective:
• The business challenges the client was facing
• Interpretation of the client needs and brand values
• Industry / target market
• The desired outcome

THE INSIGHT / BREAKTHROUGH THINKING (20% OF VOTE )* ( 200 WORDS)
Explain clearly the creative use of research, data or resources that lead to an original and compelling strategy:
• Outline the strategic process used to tackle the problem
• How did you arrive at the insight? Details here could include:
    -- Research
    -- Workshops
    -- Collaboration
    -- Data
    -- Audience / consumer / culture
• Internal/external challenges faced and how they were overcome
• The breakthrough moment

DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)
• Explain clearly the creative idea
• How the creative strategy directly influenced the creative execution

THE OUTCOME / RESULTS (20% OF VOTE)*(150WORDS)
Explain clearly what impact your creative strategy had on the client. This may include:
• Business impact
• Change in behaviour or consumer awareness / value added to the brand
• Achievement against the original challenge / client satisfaction.
• The impact on the industry / culture

 5
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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: CREATIVE STRATEGY LIONS

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)*
Please explain any cultural terms, references or viewing context which would be known by the local audience but may not be known by our
international jury.

[ONLY FOR SECTION C01. CHALLENGER BRAND STRATEGY] (150 WORDS)*
Please tell us about the challenger brand and how you campaign challenged/was different form your competitors:

[FOR C02 ONLY] PROVIDE BUDGET DETAILS (150 WORDS)*
Any confidential information please put it in the confidential part for the jury
 • Overall budget
 • Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

 6
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                                                                  CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: DIRECT LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR DIRECT?* (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)
• Data gathering
• Target audience (consumer demographic/individuals/organisations)
• Approach
• Call to action

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)
• Business impact – sales, donations, site traffic
• Response rate
• Change in behaviour

 7
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                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: DIRECT LIONS

[ONLY FOR C01, C02 AND C03 ]
DESCRIBE THE USE OF DATA ENHANCE THE CAMPAIGN OUTPUT* (150 WORDS)
• Data gathering and interpretation
• Data insights and targeting
• Data integration and impact

[ONLY FOR F01. LOCAL BRAND] *
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/
SERVICE IS DISTRIBUTED* (150 WORDS)

[ONLY FOR F02.CHALLENGER BRAND] *
PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS
DIFFERENT FROM YOUR COMPETITORS* (150 WORDS)

[ONLY FOR F03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR F04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL
PART FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

 8
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                                                                                                                                   CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: MEDIA LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR MEDIA?* (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA/INSIGHTS (30% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)
• Data gathering
• Target audience (consumer demographic/individuals/organisations)
• Approach
• Call to action

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS)
• Implementation
• Media channels and integration
• Timeline
• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)
• Action/business results – sales, donations, site traffic, achievement against business target
• Outcomes/awareness - change in behaviour, reach, public opinion, content response

 9
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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: MEDIA LIONS

[ONLY FOR SECTION C. DATA]
DESCRIBE THE USE OF DATA, OR HOW THE DATA ENHANCED THE CAMPAIGN OUTPUT* (150 WORDS)
• Data gathering and interpretation
• Data insights and targeting
• Data integration and impact

[ONLY FOR F01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/
SERVICE IS DISTRIBUTED* (150 WORDS)

[ONLY FOR F02.CHALLENGER BRAND]
PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS
DIFFERENT FROM YOUR COMPETITORS* (150 WORDS)

[ONLY FOR F03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR F04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL
PART FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

10
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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: PR LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR PR?* (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA (20% OF VOTE)* (150 WORDS)

DESCRIBE THE PR STRATEGY (30% OF VOTE)* (150 WORDS)
• Insight
• Key Message
• Target Audience ( consumer demographic/individuals/organisations)
• Creation and distribution of assets

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS)
• Implementation of the PR
• Timeline
• Scale

LIST THE RESULTS (30% OF VOTE)* (250 WORDS)
• Tier 1: Media Outputs - coverage depth (quality/quantity), tone and message delivery, purchase intent (survey)
• Tier 2: Target Audience Outcomes - measurable changes in awareness, comprehension, perceptions/attitudes/opinions, and target
    behaviors/actions/responses achieved
• Tier 3: Business Outcomes – campaign's measurable effect on sales/revenues/profits, market share, stock valuation, brand equity,
    reputation scores and other traditional marketing and business metrics

[ONLY FOR C01. RESEARCH, DATA ANALYTICS & INSIGHT GENERATION]
PROVIDE EVIDENCE OF HOW THE RESEARCH, INSIGHT AND USE OF DATA ENHANCED THE CAMPAIGN
OUTPUT* (150 WORDS)
• Data and/or insights gathering and interpretation
• Data Targeting
• Data and/or insight integration and impact

11
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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: PR LIONS

[ONLY FOR C02. PR EFFECTIVENESS]
DESCRIBE THE EFFECTIVENESS OF THE PR CAMPAIGN* (150 WORDS)
• Achievement of results against KPIs
• Effect of PR activities on brand awareness
• Measurable impact of the PR effort on client's objectives

[ONLY FOR F01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/SERVICE
IS DISTRIBUTED* (150 WORDS)

[ONLY FOR F02.CHALLENGER BRAND]
PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS DIFFERENT
FROM YOUR COMPETITORS* (150 WORDS)

[ONLY FOR F03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR F04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL PART
FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
TEXT ENTERED HERE WILL BE VISIBLE TO THE JURY BUT WILL NOT BE SHOWN ON THE WEBSITE OR ARCHIVE,
OR AT THE AWARDS SHOW.

12
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                                                                                                                                   CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: SOCIAL & INFLUENCER LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)
• Data gathering
• Target audience (consumer demographic/individuals/organisations
• Relevance to social platform
• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)
• Reach
• Engagement
• Sales
• Achievement against business targets

[ONLY FOR F01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/SERVICE
IS DISTRIBUTED* (150 WORDS)

13
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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
REACH: SOCIAL & INFLUENCER LIONS

[ONLY FOR F02.CHALLENGER BRAND]
PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS DIFFERENT
FROM YOUR COMPETITORS* (150 WORDS)

                                                                                                                              ]

[ONLY FOR F03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR F04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
 PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL PART
FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

14
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                                                                                                                                   CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: DESIGN LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives
• Budget
• Project scale and volume

DESCRIBE THE CREATIVE IDEA (40% OF VOTE)* (150 WORDS)
• Brand relevance
• Target audience (consumer demographic/individuals/organisations)

DESCRIBE THE EXECUTION (40% OF VOTE)* (150 WORDS)
• Design elements and their integration
• Design touch points
• Materials, style elements, design choices
• Design development and process
• Choice of campaign elements
• Approach
• Scale

LIST THE RESULTS (20% OF VOTE)* (150 WORDS)
• Value added to brand
• Value for consumer
• Reach/cultural impact
• Sales
• Achievement against brief
• Other KPIs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

15
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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: FILM LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as
our judging is anonymous.
*marks a compulsory field.

WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)
• Do not reference your company.
• Do not comment on the brief/challenges/success of the film.

[ONLY FOR SECTION E. INNOVATION IN FILM] EXPLAIN HOW THE WORK INNOVATIVELY USED THE FILM
MEDIUM* (150 WORDS)
EXPLAIN HOW THE WORK INNOVATIVELY USED THE FILM MEDIUM.

[ONLY FOR F01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/
SERVICE IS DISTRIBUTED* (150 WORDS)

[ONLY FOR F02.CHALLENGER BRAND]
PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS
DIFFERENT FROM YOUR COMPETITORS* (150 WORDS)

[ONLY FOR F03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR F04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL
PART FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

16
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                                                                                                                                   CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: MOBILE LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)
• Data gathering and insights
• Target audience (consumer demographic/individuals/organisations)
• Relevance to platform
• Approach

DESCRIBE THE EXECUTION* (200 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS* (150 WORDS)
• Reach
• Engagement
• Sales
• Achievement against business targets

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

17
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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: OUTDOOR LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as
our judging is anonymous.
*marks a compulsory field.

[ONLY FOR SECTIONS C. DIGITAL SCREENS, D. AMBIENT AND E. INNOVATION IN OUTDOOR]
WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE DIGITAL OR AMBIENT EXECUTION OR CAMPAIGN*
(150 WORDS)
• Do not reference your company.
• Do not comment on the brief/challenges/success of the work.

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)
Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our
international jury.

[ONLY FOR SECTIONS A. AND B.]
TRANSLATION (NO LIMIT)
Provide a full English translation of any text.

[ONLY FOR SECTIONS A. AND B.]
IS YOUR POSTER/BILLBOARD LARGER OR SMALLER THAN 6 SHEET POSTERS (1200 X 1800MM)?

[ONLY FOR SECTION C. DIGITAL SCREENS]
TELL THE JURY ABOUT THE ANIMATED/INTERACTIVE/DYNAMIC COMPONENT OF THE WORK* (150 WORDS)

[ONLY FOR SECTION E. INNOVATION IN OUTDOOR] EXPLAIN HOW THE WORK INNOVATIVELY USED THE
OUTDOOR MEDIUM* (150 WORDS)

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: PRINT & PUBLISHING LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)
Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our
international jury.

TRANSLATION (NO LIMIT)
Provide a full English translation of any text.

[ONLY FOR SECTION C. INNOVATION IN PRINT & PUBLISHING] EXPLAIN HOW THE WORK INNOVATIVELY
USED THE PRINT/PUBLISHING MEDIUM* (150 WORDS)

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: RADIO & AUDIO LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE RADIO OR AUDIO EXECUTION OR CAMPAIGN* (150
WORDS)
• Do not reference your company.
• Do not comment on the brief/challenges/success of the work.

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)
Please explain any cultural terms, references or viewing context which would be known by the local audience but may not be known by our
international jury.

SCRIPT* (NO LIMIT)
PROVIDE THE FULL RADIO ADVERT SCRIPT IN ENGLISH. IF THE ORIGINAL ADVERT IS NOT IN ENGLISH, YOU
MUST PROVIDE AN EXACT TRANSLATION.

[ONLY FOR SECTION C. INNOVATION IN RADIO & AUDIO] EXPLAIN HOW THE WORK INNOVATIVELY USED
THE RADIO/AUDIO MEDIUM* (150 WORDS)

[ONLY FOR D01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/
SERVICE IS DISTRIBUTED* (150 WORDS)

[ONLY FOR D02.CHALLENGER BRAND]
PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS
DIFFERENT FROM YOUR COMPETITORS* (150 WORDS)

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: RADIO & AUDIO LIONS

[ONLY FOR D03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR D04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL PART
FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
COMMUNICATION: TITANIUM LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign) as our
judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR TITANIUM? * (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA* (150 WORDS)
Potential for industry impact

DESCRIBE THE STRATEGY* (150 WORDS)
• Target audience (consumer demographic/individuals/organisations)
• Approach

DESCRIBE THE EXECUTION* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS* (150 WORDS)
• Reach
• Engagement
• Impact
• Sales
• Achievement against business target

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
CRAFT: DIGITAL CRAFT LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE EXECUTION* (300 WORDS)
• Implementation
• Placement
• Scale
• Brand relevance
• Touch points
• Materials, style elements, design choices
• Methods and process
• Timeline

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
CRAFT: FILM CRAFT LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)
• Do not reference your company.
• Do not comment on the brief/challenges/success of the film.

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)
PLEASE EXPLAIN ANY CULTURAL TERMS, REFERENCES OR VIEWING CONTEXT WHICH WOULD BE KNOWN
BY THE LOCAL AUDIENCE, BUT MAY NOT BE KNOWN BY OUR INTERNATIONAL JURY.

[ONLY FOR A01. DIRECTION] TELL THE JURY ANYTHING RELEVANT ABOUT THE DIRECTION (150 WORDS)
• Do not name the director

[ONLY FOR A02. SCRIPT] PROVIDE THE FULL FILM SCRIPT IN ENGLISH (NO LIMIT)

[ONLY FOR A03. CASTING] TELL THE JURY ABOUT THE CASTING PROCESS (150 WORDS)

[ONLY FOR A04. PRODUCTION DESIGN / ART DIRECTION] TELL THE JURY ABOUT THE PRODUCTION
DESIGN/ART DIRECTION (150 WORDS)
You may wish to comment on choices, challenges or effects.

[ONLY FOR A05. CINEMATOGRAPHY] TELL THE JURY ANYTHING RELEVANT ABOUT THE
CINEMATOGRAPHY (150 WORDS)

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
CRAFT: FILM CRAFT LIONS

[ONLY FOR A06. EDITING] TELL THE JURY ANYTHING RELEVANT ABOUT THE EDIT (150 WORDS)
• Do not name the editor

[ONLY FOR A07. USE OF ORIGINAL MUSIC] TELL THE JURY ABOUT THE CREATION OF THE ORIGINAL MUSIC
TRACK (150 WORDS)

[ONLY FOR A08. USE OF LICENSED OR ADAPTED MUSIC] TELL THE JURY ABOUT THE CHOICE OF MUSIC
TRACK (150 WORDS)

[ONLY FOR A09. SOUND DESIGN] TELL THE JURY ABOUT THE ELEMENTS OF SOUND DESIGN (150 WORDS)

[ONLY FOR A10. ANIMATION] TELL THE JURY ABOUT TYPE(S) OF ANIMATION USED AND SUMMARISE ANY
RELEVANT CHALLENGES OR TECHNIQUES (150 WORDS)

[ONLY FOR A11. VISUAL EFFECTS] TELL THE JURY ABOUT THE VISUAL EFFECTS AND SUMMARISE ANY
RELEVANT CHALLENGES OR TECHNIQUES. (150 WORDS)

[ONLY FOR A12. INNOVATION IN PRODUCTION] TELL THE JURY ABOUT THE INNOVATION AND
ADVANCEMENTS USED DURING PRODUCTION. YOU MAY WISH TO COMMENT ON THE INVENTIVE USE OF
NEW OR EXISTING TECHNOLOGY TO ENHANCE THE FINAL EXECUTION* (150 WORDS)
You may wish to comment on scale of production, budget constraints, technical issues and/or challenges faced during the production process

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
CRAFT: INDUSTRY CRAFT LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)
Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our
international jury.

TRANSLATION (NO LIMIT)
Provide a full English translation of any text.

[ONLY FOR SECTION A. TYPOGRAPHY] TELL THE JURY ABOUT THE TYPOGRAPHY (150 WORDS)

[ONLY FOR SECTION B. ART DIRECTION] TELL THE JURY ABOUT THE ART DIRECTION (150 WORDS)

[ONLY FOR SECTION C. ILLUSTRATION] TELL THE JURY ABOUT THE ILLUSTRATION (150 WORDS)

[ONLY FOR SECTION D. PHOTOGRAPHY] TELL THE JURY ABOUT THE PHOTOGRAPHY (150 WORDS)
• Do not name the photographer

[ONLY FOR SECTION E. COPYWRITING] TELL THE JURY ABOUT THE COPYWRITING (150 WORDS)

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
EXPERIENCE: BRAND EXPERIENCE & ACTIVATION LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR BRAND EXPERIENCE & ACTIVATION? * (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA (20% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)
• Target audience (consumer demographic/individuals/organisations)
• Approach

DESCRIBE THE EXECUTION (30% OF VOTE)* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)
• Business impact – sales, donations, site traffic
• Response rate
• Impressions
• Change in behaviour
• Consumer awareness

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                                                                                                                        CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
EXPERIENCE: BRAND EXPERIENCE & ACTIVATION LIONS

[ONLY FOR F01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/SERVICE
IS DISTRIBUTED* (150 WORDS)

[ONLY FOR F02.CHALLENGER BRAND]
PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS DIFFERENT
FROM YOUR COMPETITORS* (150 WORDS)

[ONLY FOR F03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR F04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL PART
FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
EXPERIENCE: CREATIVE ECOMMERCE LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)
• Data gathering
• Target audience (consumer demographic/individuals/ organisations)
• Relevance to platform
• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS (30% OF VOTE)* (150 WORDS)
• Reach
• Engagement
• Sales
• Achievement against business targets

[ONLY FOR F01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/
SERVICE IS DISTRIBUTED* (150 WORDS)

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
EXPERIENCE: CREATIVE ECOMMERCE LIONS

[ONLY FOR F02.CHALLENGER BRAND]
 PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS DIFFERENT
FROM YOUR COMPETITORS* (150 WORDS)

[ONLY FOR F03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR F04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
 PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR F05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL PART
FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
INNOVATION: INNOVATION LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR INNOVATION?* (100 WORDS)

BACKGROUND* (150 WORDS)
• Technological influences
• Context
• Limitations, restrictions, regulations
• Budgets

DESCRIBE THE CREATIVE IDEA* (150 WORDS)
• Insights
• Intention/purpose
• Adaptation of an existing platform or new innovation

WHAT WERE THE KEY DATES IN THE DEVELOPMENT PROCESS?* (NO LIMIT)
PLEASE INCLUDE A TIMELINE OF THE DETAILS AND DATES. (E.G. '3 NOVEMBER 2016 - FIRST PATENT
AGREED)

DESCRIBE THE INNOVATION/TECHNOLOGY* (200 WORDS)
• How it works
• Components
• Platforms
• What stage it is at
If you would like to include further information you can attach a PDF in the Media Uploads section.

DESCRIBE THE EXPECTATIONS/OUTCOME* (150 WORDS)
• Long-term outcomes
• Scalability
• Industry relevance
• Results/successes/developments to date
• Investment received

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
IMPACT: CREATIVE EFFECTIVENESS

THE WRITTEN EXPLANATION
ENTRY HISTORY
Here you need to provide entry history information for your entry.

Only entries that were either shortlisted or Award winners at Cannes Lions Festivals 2016-2018 are eligible to enter in Creative Effectiveness
Awards 2019.

List all the Cannes Lions categories (winning and non-winning) where the entry was submitted previously.
Entry Type (e.g. Film)               Title (e.g. My Movie)               Status (e.g. Silver)                 Year of Award (Cannes Lions 2018/2017/2016)

The templates below will help you with your entry submission. We strongly suggest you to download them before submitting your work.

•     Creative Effectiveness Entry Paper Template
•     Client Letter Example
•     How to Present Your Papers
•     How to Support Your Claims
•     Entry Checklist

DOWNLOAD CREATIVE EFFECTIVENESS ENTRY TEMPLATES

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.

SUMMARY* (500 WORDS)
 Please provide a 500 word summary of your entry below. This needs to be an overview of the campaign and an analysis of its effectiveness.
You should first highlight the creative idea behind the work, then describe how the objectives of the campaign have been successfully met,
referring to your verifiable sources.

[ONLY FOR B01. LOCAL BRAND]
PLEASE TELL US ABOUT THE BRAND IN RELATION TO THE LOCALITY OR MARKET WHERE THE PRODUCT/
SERVICE IS DISTRIBUTED* (150 WORDS)

[ONLY FOR B02.CHALLENGER BRAND]
 PLEASE TELL US ABOUT THE CHALLENGER BRAND AND HOW YOUR CAMPAIGN CHALLENGED/WAS
DIFFERENT FROM YOUR COMPETITORS* (150 WORDS)

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
IMPACT: CREATIVE EFFECTIVENESS

[ONLY FOR B03.SINGLE-MARKET CAMPAIGN]
PLEASE TELL US HOW YOU DESIGNED/ADAPTED YOUR CAMPAIGN FOR THE SINGLE COUNTRY / REGION /
MARKET WHERE IT AIRED.* (150 WORDS)

[ONLY FOR B04. SOCIAL BEHAVIOUR & CULTURAL INSIGHT]
 PLEASE TELL US ABOUT THE SOCIAL BEHAVIOUR AND/OR CULTURAL INSIGHTS THAT INSPIRED YOUR
CAMPAIGN* (150 WORDS)

[ONLY FOR B05. BREAKTHROUGH ON A BUDGET]
PROVIDE BUDGET DETAILS ( ANY CONFIDENTIAL INFORMATION PLEASE PUT IT IN THE CONFIDENTIAL PART
FOR THE JURY) * (150 WORDS)
• Overall budget
• Breakdown of costs

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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
GOOD: GLASS THE LION FOR CHANGE

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

BACKGROUND* (200 WORDS)
• Brand values regarding gender representation
• Brief
• Objectives

DESCRIBE THE CULTURAL/SOCIAL/POLITICAL CLIMATE IN YOUR REGION AND THE SIGNIFICANCE OF YOUR
CAMPAIGN WITHIN THIS CONTEXT (200 WORDS)
• Media regulations/restrictions
• Civil liberties issues
• Gender representation

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)
• Data gathering
• Target audience (consumer demographic/individuals/organisations)
• Approach

DESCRIBE THE EXECUTION* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS/IMPACT* (150 WORDS)
• Business impact – sales, donations, site traffic
• Response rate
• Impressions
• Change in behaviour
• Consumer awareness

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
GOOD: SUSTAINABLE DEVELOPMENT GOALS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

BACKGROUND* (200 WORDS)
• Brand values regarding the advancement of the selected Sustainable Development Goal
• Brief
• Objectives

DESCRIBE THE CULTURAL/SOCIAL/POLITICAL CLIMATE IN YOUR REGION AND THE SIGNIFICANCE OF YOUR
CAMPAIGN WITHIN THIS CONTEXT (200 WORDS)
• Media regulations/restrictions
• Civil liberties issues

DESCRIBE THE CREATIVE IDEA (30% OF VOTE)* (150 WORDS)

DESCRIBE THE STRATEGY (20% OF VOTE)* (150 WORDS)
• Data gathering
• Target audience (consumer demographic/individuals/organisations)
• Approach

DESCRIBE THE EXECUTION (20% OF VOTE)* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

LIST THE RESULTS/IMPACT* (30% OF VOTE) (150 WORDS)
• Contribution to the advancement of the selected Sustainable Development Goal
• Business impact – sales, donations, site traffic
• Response rate
• Impressions
• Change in behaviour
• Consumer awareness

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
ENTERTAINMENT: ENTERTAINMENT LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT LIONS?* (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)

DESCRIBE THE EXECUTION* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

DESCRIBE THE OUTCOME* (150 WORDS)
• Reach
• Engagement
• Impact

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
ENTERTAINMENT: ENTERTAINMENT LIONS FOR MUSIC

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT LIONS FOR MUSIC?* (100 WORDS)

BACKGROUND* (150 WORDS)
• Situation
• Brief
• Objectives

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)

DESCRIBE THE EXECUTION* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

DESCRIBE THE OUTCOME* (150 WORDS)
• Reach
• Engagement
• Impact

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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                                                                                                                                    CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
ENTERTAINMENT: ENTERTAINMENT LIONS FOR SPORT

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed
as possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion campaign)
as our judging is anonymous.
*marks a compulsory field.

WHY IS THIS WORK RELEVANT FOR ENTERTAINMENT LIONS FOR SPORT?* (100 WORDS)

DESCRIBE THE CREATIVE IDEA* (150 WORDS)

DESCRIBE THE STRATEGY* (150 WORDS)

DESCRIBE THE EXECUTION* (150 WORDS)
• Implementation
• Timeline
• Placement
• Scale

DESCRIBE THE OUTCOME* (150 WORDS)
• Reach
• Engagement
• Impact

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
HEALTH & WELLNESS LIONS AND PHARMA LIONS

THE WRITTEN EXPLANATION
When it comes to entering into the Health & Wellness Lions or Pharma Lions you will be required to enter your work in a slightly different way.

STEP 1: Decide if you want to enter your work into either Health & Wellness Lions or Pharma Lions. Browse the categories and choose which ones
your work is most suited to.

HEALTH & WELLNESS AND PHARMA CATEGORIES

STEP 2: Complete the Common Entry Information sections: Entry Title, Companies, Contacts, Creative Team, and Media Information

 COMMON ENTRY INFORMATION

STEP 3: Choose your categories then select your mediums from the drop-downs.

HEALTH & WELLNESS AND PHARMA CATEGORIES

HEALTH & WELLNESS AND PHARMA MEDIUMS

STEP 4: Complete the Health & Wellness or Pharma written explanation section.

HEALTH & WELLNESS WRITTEN EXPLANATION

PHARMA WRITTEN EXPLANATION

STEP 5: Complete the medium specific written explanation based on your chosen medium.

HEALTH & WELLNESS MEDIUM SPECIFIC QUESTIONS

In most cases, the medium-specific written explanation is identical to the associated Lions (with the exception of Ambient Outdoor, Film Craft, Industry
Craft, Integrated Campaign, Print Collateral, Use of Technology, and Product Innovation). For example, if entering the Mobile medium in Health &
Wellness, the written explanation is the same as that required for Mobile Lions.

Need some help? Contact us and we’ll arrange for one of our experts to talk you through the process.

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CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
HEALTH & WELLNESS LIONS AND PHARMA LIONS

HEALTH & WELLNESS AND PHARMA MEDIUMS                                MEDIUM SPECIFIC QUESTIONS

Brand Experience & Activation                                       BRAND EXPERIENCE & ACTIVATION LIONS

Branded Content & Entertainment: Digital & Social                   ENTERTAINMENT LIONS

Branded Content & Entertainment: Film, TV and Online Film Content
Branded Content & Entertainment: Live Experience
Creative Data: Creative Data Enhancement                            CREATIVE DATA LIONS

Creative Data: Use of Real-Time Data
Creative Data: Data Visualisation
Creative Data: Creative Data Collection & Research
Digital Craft: Interface & Navigation (UI)                          DIGITAL CRAFT LIONS

Digital Craft: User Experience (UX)
Digital: Platforms                                                  SOCIAL & INFLUENCER LIONS

Digital: Social
Direct                                                              DIRECT LIONS

Film: Cinema, TV and Digital Film Content                           FILM LIONS

Film Craft: Animation & Visual Effects                              FILM CRAFT

Film Craft: Production Design / Art Direction
Film Craft: Cinematography
Film Craft: Direction
Film Craft: Script
Film Craft: Use of Music / Sound Design
Integrated Campaign                                                 INTEGRATED CAMPAIGN

Mobile                                                              MOBILE LIONS

Outdoor                                                             OUTDOOR LIONS

Ambient Outdoor                                                     AMBIENT OUTDOOR

PR                                                                  PR LIONS

Print & Publishing                                                  PRINT & PUBLISHING LIONS

Print Collateral                                                    PRINT COLLATERAL

Industry Craft: Art Direction                                       INDUSTRY CRAFT

Industry Craft: Copywriting
Industry Craft: Illustration
Industry Craft: Photography
Industry Craft: Typography
Radio & Audio                                                       RADIO & AUDIO LIONS

Use of Technology                                                   USE OF TECHNOLOGY

Product Innovation                                                  PRODUCT INNOVATION

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                                                                                                                                 CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
HEALTH: HEALTH & WELLNESS LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion
campaign) as our judging is anonymous.
*marks a compulsory field.

DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTH & WELLNESS COMMUNICATIONS IN
YOUR COUNTRY/REGION INCLUDING*: (50 WORDS)
• Healthcare regulatory bodies
• Government
• TV stations/media channels

HEALTH & WELLNESS WORK MUST DEMONSTRATE HOW IT MEETS THE CRITERIA 'LIFE-CHANGING CREATIVITY'.
WHY IS YOUR WORK RELEVANT FOR HEALTH & WELLNESS?* (50 WORDS)
Please provide any evidence regarding product / service claims.

You will also need to complete the MEDIUM-specific WRITTEN EXPLANATION based on your chosen Health & Wellness MEDIUM.

GO TO HEALTH & WELLNESS MEDIUMS

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                                                                                                                                 CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
HEALTH: PHARMA LIONS

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion
campaign) as our judging is anonymous.
*marks a compulsory field.

DESCRIBE ANY RESTRICTIONS OR REGULATIONS REGARDING HEALTHCARE/RX/PHARMA COMMUNICATIONS
IN YOUR COUNTRY/REGION INCLUDING*: (50 WORDS)
• Healthcare regulatory bodies
• Government
• TV stations/media channels

DESCRIBE THE TARGET AUDIENCE AND WHY YOUR WORK IS RELEVANT TO THEM* (50 WORDS)
Pharma audience types:
• Healthcare Professional
• Patient
• Consumer (US & NZ only)

You will also need to complete the MEDIUM-specific WRITTEN EXPLANATION based on your chosen Pharma MEDIUM.

GO TO HEALTH & WELLNESS MEDIUMS

42
BACK TO
                                                                                                                                 CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
HEALTH: HEALTH & WELLNESS AND PHARMA LIONS:
AMBIENT OUTDOOR MEDIUM

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion
campaign) as our judging is anonymous.
*marks a compulsory field.

WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE AMBIENT EXECUTION OR CAMPAIGN* (150 WORDS)
• Do not reference your company
• Do not comment on the brief/challenges/success of the work

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)
Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our
international jury.

[ONLY FOR SECTIONS A. BILLBOARDS: SECTORS AND B. POSTERS: SECTORS]
TRANSLATION (NO LIMIT)
Provide a full English translation of any text.

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

43
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                                                                                                                                 CONTENTS
CANNES LIONS
LIONS SPECIFIC ENTRY INFORMATION
HEALTH: HEALTH & WELLNESS AND PHARMA LIONS:
FILM CRAFT MEDIUM

THE WRITTEN EXPLANATION
The written explanation is what the Jury will refer to during the judging process in Cannes. For this reason, we recommend that it's as detailed as
possible. Please don't mention your company or any of the companies who contributed to the entry (unless it's a self-promotion
campaign) as our judging is anonymous.
*marks a compulsory field.

WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM* (150 WORDS)
• Do not reference your company.
• Do not comment on the brief/challenges/success of the film.

CULTURAL/CONTEXT INFORMATION FOR THE JURY (150 WORDS)
Please explain any cultural terms, references or viewing context which would be known by the local audience, but may not be known by our
international jury.

ONLY FOR FILM CRAFT: ANIMATION / VISUAL EFFECTS] TELL THE JURY ABOUT VISUAL EFFECTS / TYPE(S) OF
ANIMATION USED AND SUMMARISE ANY RELEVANT CHALLENGES OR TECHNIQUES. (150 WORDS)

ONLY FOR PRODUCTION DESIGN/ ART DIRECTION] TELL THE JURY ABOUT THE PRODUCTION DESIGN/ART
DIRECTION. YOU MAY WISH TO COMMENT ON CHOICES, CHALLENGES OR EFFECTS (150 WORDS)

[ONLY FOR CINEMATOGRAPHY] TELL THE JURY TELL THE JURY ANYTHING RELEVANT ABOUT THE
CINEMATOGRAPHY (150 WORDS)

[ONLY FOR DIRECTION] TELL THE JURY ANYTHING RELEVANT ABOUT THE DIRECTION (150 WORDS)
• Do not name the director

[ONLY FOR SCRIPT] PROVIDE THE FULL FILM SCRIPT IN ENGLISH* (NO LIMIT)

[ONLY FOR USE OF MUSIC/SOUND DESIGN] TELL THE JURY ABOUT THE CHOICE OF MUSIC TRACK / ELEMENTS
OF SOUND DESIGN. (150 WORDS)

CONFIDENTIAL INFORMATION FOR THE JURY (150 WORDS)
Text entered here will be visible to the jury but will not be shown on the website or archive, or at the awards show.

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