ESC SOME GUIDELINES BEST PRACTICE - UPDATED FEBRUARY 2021
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ESC SoMe Guidelines Best practice Updated February 2021
Best practice
Find colleagues and topics of interest to Engage with your peers but refrain from
engage with the wider community interacting with/giving advice to patients
ESC official language is English. The aim Give credit where it’s due:
is to make Congress & discussions around
-quote/tag speakers when live-tweeting
it available to all, in a common language
for everyone to participate -add references to support your view
Always aim for quality over quantity. Please double check the post content before
One powerful post has more impact than posting to avoid typos/broken links/other
several posts without a clear mistakes.
message/highlight
Most important rule of all: no identifiable patient details. If you post cases, make sure
you have patient consent for educational purposes on social mediaBest practice
Apply the same ethics & etiquette you
would do in any other context
Do not modify ESC branding (logos,
visuals, etc.) No diffamation, racist posts, nothing that
fosters hatred or ill will
Avoid using ESC hashtags for
Avoid posting anything that might appear
unrelated posts (i.e., for your as a conflict of interest
personal/fun posts)
Do not use any visuals which are not Do not break ESC confidentiality/embargo
yours, if permission not grantedHow to engage on social media
Twitter is the leading channel for science dissemination & professional exchanges
• Post new data & scientific resources
• When you post, or reply to others’ posts: use hashtags when appropriate and/or tag your peers
• Start the post with the most interesting info. Be catchy!
• Use visuals (images/video/gif): they are more appealing to the community than just plain text posts
• If you post or comment on scientific content, add the resource/reference that supports your view, when applicable.
• If you do promotional posts (upcoming events, webinars, congresses, etc.) adding a personal note or a scientific reason
explaining why people should join, will help followers relate to you. (If you can please, use links directly from ESC website
and not links from ESC emails)
• Live-tweeting: take screenshots of key points to support your tweet content. NO video recording & posting
• MOST IMPORTANT RULE OF ALL: REMOVE ALL PATIENT IDENTIFIABLE DATATwitter ‘twips’ • You can upload up to four images per tweet • Get to the point/key message. You have 280 characters only! • Save some characters: you can tag up to 10 Twitter profiles into your images (not possible on a video) instead of tagging them in the text • Be creative. Why not try some polls to engage the community, or Twitter threads? (click on the link to get futher info) • You can upload one video per tweet (MP4 on desktop and MP4 or MOV on the mobile Twitter app) per tweet. Max length 2.20 min • To convert videos to MP4 use Online Convert: https://webservice.online-convert.com/convert-for-twitter • To convert videos to Gifs use EZGif: https://ezgif.com/video-to-gif • You can use Kapwing to create engaging gifs https://www.kapwing.com/ • You can edit images on your phone/create collage etc using Photoshop Express
More ‘twips’
• When tweeting: use the full link, not bitly. Twitter applies 23 character to all links posted, regardless of their
length. Using bitly reports as referral traffic and not social media traffic in websites’ analytics
• LinkedIn automatically shortens links that are beyond 26 characters.
• Facebook does not shorten links
• If you wish to shorten links: you may use https://app.bitly.com/
If you can/have time, please see first if you can use https://ga-dev-tools.appspot.com/campaign-url-builder/
and add:
‘Social’ in the ‘Campaign Source’ field
‘Facebook/LinkedIn/Twitter’ in the ‘Campaign Medium’ field
Campaign/keyword in the ‘Campaign Name’ field
This will allow for a less distorted allocation of link clicks from escardio/OUP/Wiley website linksESC Journal Family
#EHJ #EHJQCCO #CardiovascularResearch
#EHJCVI #EHJCaseReports #Europace
#EJPC #EHJOpen #EHJDigital #EHJACVC
#EJCN #EJHF #ESCHeartFailure
#EHJPharmacotherapy #CVPracticeJournal
@EuroInterventioESC hashtags
-please use them whenever posting on ESC resources that contain to these topics/are useful for
these communities
#ESCGuidelines #ESCCongress #ACVC_ESC #EHRA_ESC
#ESCDigital #ESCardioEd
#ACNAP #EAPCI #EACVI
#ESCYoung #ESCSoT
#ESCStroke #ESCCardioOnco #EAPC_ESC #HFA_ESC
#ESCGenomics #ESCHypertensionESC Congresses hashtags •ESC Congress: #ESCCongress •EuroEcho: #EuroEcho •EHRA Congress: #EHRA2021 •ICNC: #ICNC_CT •Acute Cardiovascular Care: #ACVC2021 •Frontiers in Cardiovascular Biomedicine: #FCVB2021 •EuroCMR: #EuroCMR •EuroPCR: #EuroPCR •EuroHeartCare: #EuroHeartCare •ESC Digital Summit: #ESCDigitalSummit •Heart Failure: #HeartFailure2021 •ESC Asia with APSC & AFC: #ESCardioAsia •ESC Preventive Cardiology: #ESCPrev2021
If you’re not already on Twitter…
Set Up Your Profile
• Professional photo
• Add a description of your work
• In your description you can use hashtags for your areas of
expertise & interest
• Add the institution weblink/your own website link
• You can pin a tweet at the top of your profile (it can be a post you
wish to highlight when people visit your profile).
Follow organisations of interest and your peers
• Don’t forget about @escardio, @ESC_Journals, @ESCAdvocacy, @ESCardioNews
Engage with the community
• Retweet if you agree /endorse their message
• Like, reply, comment
• Retweet with comment (quote tweet) when you want to add your own view on the matter/retweet adding
relevant hashtags to increase the visibility of posts
• Spark healthy debate, ask questions by mentioning your peers/experts in the field
• Tweet your own take on recent publications, trials, interesting cases, etc.Make the most of Twitter
Create lists
• Use Twitter to learn about new developments in your area & follow the latest discussions in your topics of interest.
Treat Twitter like your news channel
• Create lists with the accounts you want to prioritise, e.g. KOLs, colleagues, organisations and group them as you see fit.
A list is like a personalised filter among the ocean of tweets. Keep the lists in “private” mode
• When you will click on the list, you will quickly see all the tweets only from those Twitter handles
Create new listHow to use hashtags (#) • Before you decide if you want to tweet and be seen in a particular hashtag, get a feel for it (good debate, no spammy posts, etc.) • In the ‘Search’ bar at the top of your newsfeed, look at both “Latest” and “Top” tabs and see how and when a # has been used. The latest tab is the best so you can see what are the most recent discussions on a topic) • You can be a passive user too and just stay up-to-date by checking hashtags to see what are the latest ‘news’ or discussions in your area of interest. But that would be a shame Do engage with your peers, new connections and friendships can form on Twitter every day • When tweeting, don’t over use hashtags. We recommend max 4/5 hashtags per post. Be natural and don’t ‘force’ it.
Some other hashtags
-use them when tweeting on these topics so you can participate
in the discussions with the wider CV community Cardiovascular Imaging #CVImaging #CVI #cardiacimaging
Cardiac MRI #whyCMR
All things cardiology #cardiotwitter Echo #echofirst
Atrial Fibrillation #AFib Cardiac CT #whyCT
Cath Lab #CathLab Nuclear Cardiology #cvnuc
Cardio-Oncology #Cardioonco #cardioonc Dual Antiplatelet Therapy #DAPT
Acute Coronary Syndrome #ACS Electrophysiology #EP #electrophysiology #EPeeps
Coronary Bypass Surgery #CABG Cardiac Resynchronization Therapy #CRT
Heart Failure #HF #heartfailure Implantable Cardioverter Defibrillator #ICD
Congenital Heart Diseases #Congenital #CongHD #CHD Permanent Pacemaker #PPM #PaceMaker
Cardiovascular Disease #CVD Ventricular Tachycardia #VT #VF #Vtach #Vfib
Hypertrophic Cardiomyopathy #HCM Procedures #[procedurename], e.g. #Fontan #CABG
Cardiovascular Prevention #CVPrev #cvprevention HF with preserved EF #HFpEF
Sports Cardiology #SportsCardiology HF with reduced EF #HFrEF
Left Atrial Appendage Closure Device #LAAoccluder Long QT Syndrome #LQTS
Pulmonary Hypertension #PAH #PHTN #PulHTN Left Ventricular Assist Device #LVAD
Pediatric Cardiology #PedCardio #PediatricCardiology MitraClip #MitraClip
CV surgery #CVSurg #CardiacSurgery #OpenHeart Non-ST elevation MI #NSTEMI
Valvular Heart Disease #VHD PCSK9 therapy #PCSK9
Anticoagulation #anticoag #coagulation #NOAC Statin #Statin #Statins
Venous Thromboembolism #VTE #thromboembolism ST elevation #STEMI
Transcutaneous Aortic Valve Replacement #TAVR #TAVIOther social media channels
• Follow the ESC accounts and interact with the If you are a manager/contributor to a FB/LinkedIn group:
content (react, comment, share) • Please refer to the best practice in this presentation
• ESC Facebook • Some tips:
• ESC Linkedin
Regularity is the key: it doesn’t have to be
• ESC Instagram
every day but keep the conversation going in
the groups you manage/contribute to
Facebook/LinkedIn Groups: Use visuals to attract audience’s attention
• Join group(s) from your interest/specialty and Your info should be new & relevant to the
engage with the community there : audience (impact their practice)
• Post interesting content for the community • With ESC Staff support:
• Interact with them Moderate comments following best practice
• Post comments, questions etc. Manage the membership approval
Reminder: most important rule of all: NO patient dataYou can also read
