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Anual Report August 2018 Excellence from the fields to the table
Editorial
Betty Cirne-Lima
President of the
Brazilian Devon
Cattle Raisers’
Association
Dear
readers,
K eeping an eye on what the market is de-
manding, the Board of Directors of the
ABCD (Brazilian Devon Cattle Raisers’ As-
sociation) has launched a new visual identity. The
new logo embodies new tendencies, but preserves
cattle by participating in such events as Expointer,
Expolages, ExpoAgro de André da Rocha, and, for
the first time, in Expoingá in Maringá, state of Paraná,
in addition to supporting the adoption of selection
tools like the PROMEBO, the incentive to get higher
references, thus strengthening our identity and allu- rankings for beef produced in Brazil and intended for
ding to the Certified Devon beef seal. Therefore, we the most demanding markets, all this strengthens
have a completely new look. I would like to thank the another direction, which is to foster the crossbree-
team of the ABCD’s Department of Communications ding with Devons.
and Marketing for this work. The premium and retail markets are very different
In keeping with the tradition, a group of cattle products, yet they result from converging actions. In
raisers took part in the 2018 World Devon Tour held order to produce premium cuts, it is necessary to
in the USA and gained a wealth of knowledge in ad- start off with genetic selection in addition to adop-
dition to the joy of revisiting old friends. While in ting special care and handling practices. The large-s-
2016 we had an opportunity to see the impact of cale production is a result of this genetic selection
investments on the premium market in the United and, thanks to this, delivers a differentiated product
Kingdom, in the United States we saw the rise of or- to the retail market. Therefore, as you will see in the
ganic products and development of consumption reports published in this annual newsletter, the AB-
of local products. In the second part of the Ame- DC’s actions have been oriented towards helping
rican Tour, we were shown quality large-scale pro- the products of our members occupy different ni-
duction in the countryside. It should be noted that ches of the current meat market.
these two different actions are not excluding but Along the same lines, keeping up the traditions
complementary. combined with the daring spirit are also expressed
Following this line of thinking, the ABCD has in the tributes paid by the ABCD to the cattle raisers
been promoting the Certified Devon beef through who play the most prominent role in our history: Al-
such actions as participation in events like ÔChurras, mor Antoniolli and ReinoldesCherubini, the pillars of
several editions of Meat Showcase, courses and tas- our Association.
tings of special meat cuts, and the Malbec Festival. As we all love novelty, come and check out the
This move is aimed at consolidating the market share new ABCD headquarters at the Esteio Park, they are
of the Devon breed on the premium market, which is there for you.
a niche growing both in the world and in Brazil.
Parallelly, the search for new markets for Devon Enjoy your reading!
Contents
The ABCD’s cattle raisers take part in a
mini-tour in the United States.................................................................... 8
The Brazilian Cattle Raisers’ Association
renews its visual identity............................................................................. 10
The São Valentin farm celebrates 70 years
of success in Devon cattle raising..................................................... 12
The Certified Devon Beef quality program
is completing one year with nearly
two thousand cattle slaughtered ................................................... 14
The Devon Malbec Festival presents local
meat to visitors to Serra Gaúcha........................................................ 16
New Frontiers: Almor Antoniolli receives
the Luiz Fernando Cirne Lima Trophy......................................... 18
Consumers learn about new cuts and
how to prepare them...................................................................................... 19
40th Expointer: Judge from Britain confirms
the quality of the Brazilian Devon herd................................ 20
40th Expointer: Timbaúba takes home
main awards among hardy cattle................................................. 22
British guests visit Devon Farms........................................................................................................... 24 Devon cattle debut at Expoingá................................................................................................................ 25 Zone Free from Foot-and-Mouth Disease without accination: Widening the reach of the status requires everyone’s participation....................................................... 26 An alliance to propose changes and overcome challenges................................................................................... 28 Devon beef showcase at Expolages............................................................................................................ 30 12th André da Rocha ExpoAgro: Santo Antônio and Santa Lúcia ranches are big winners................................ 31 Ô Churras Festival: an opportunity to learn about quality beef............................................................................................ 32 Promebo: In Pursuit of Dual Branding................................................................... 34 Stories of raising Devon cattle in Mato Grosso do Sul......................................................................................... 36
Board of Directors
January 2017 August 2018
l
Honorary Presidents
Luiz Fernando Cirne Lima and Reinoldes Antônio Cherubini
President
Elizabeth Obino Cirne-Lima
Vice Presidents, Administration
Gilson Barreto Hoffmann and Álvaro Moreira
Vice Presidents, Commercial
Kátia Huber Ribeiro and Antônio Marcos Passarin
Financial Vice Presidents
Rodrigo Cherubini and Aline Mota Cherubini
Technical Director
Lucas Teixeira Hax
Technical Board Department of Communications and Marketing
Lucas Teixeira Hax (presidente), Cláudio Gabriel Ana Paula Paludo Hoffmann, Fernanda Pandolfi,
Morcelli, Kátia Huber Ribeiro, Otávio José Semione Mariana Cherubini, Miriam Huber Ribeiro, Nair Ana
Jacques and Romeu Carniel. Representante da ANC: Paludo Hoffmann and Salete Paludo.
Silvia Freitas.
Department of Public and Institutional Relations
Advisory Board (former presidents) Alceu Barbosa Velho and Martim Luiz T. da Luz.
Adelar Santarem, Armando Ribas, Carmem Maria
Jardim, Cláudio Ribeiro, Elizabeth Obino Cirne- Executive Secretariat
Lima, Gilson Barreto Hoffmann, Henrique Ribas, José Luiz Abreu Barcellos.
Manoel Antônio Macedo Linhares, Morecy Costa
Medeiros and Reinaldo Cherubini Filho. Department of Certification and Beef Program
Simone Bianchini, Lucas Hax, Gilson Barreto
Supervisory Board Hoffman, Marcos Pandolfi and Martim Luiz T. da Luz.
Gilmar da Silveira Ribeiro, Marcos Evaldo Pandolfi,
Maria Helena Baldisserotto and Milton Luis Paez Department of Events
Oliveira. Aline Cherubini, Ana Paula Paludo Hoffmann,
Cláudia Antoniolli, Daniela Barreto Branchi, Rosana
Substitutes for the Supervisory Board Cherubini Justi and Simone Bianchini.
Aino Avila Jacques, Ailto Longaray, Cleber Albrecht
and Roberto Cherubini. Youth Commission Department
Henrique Pandolfi, Marco Antônio Paim, Mariana
Regional Directors Cherubini and Paloma Jacques Ribeiro.
Alfredo Tavares, Almor Antoniolli, Divanir Santos,
Eduardo Araújo Gamborgi, Gerson Dalla Costa,
Rodrigo Cherubini, Sérgio Dornelles, Taleirand
Peixoto and Tarso Teixeira.
8
2018 Yearbook
The ABCD’s cattle raisers take part in
The Devon cattle raisers went to the Unites States to take also participated in the second part of the tour in Montana: “It
part in the Devon Tour (the World Devon Mini-Congress) held was very important for us to see the climate conditions to which
once every four years. In addition to getting acquainted with the Devon cattle are adapted. We had an opportunity to meet cattle
productions methods used in the regions, the group visited the breeders in Montana which, in its turn, has a very harsh climate,
National Devon Show which is a fair committed to promoting extremely low temperatures in winter, ice, cold wind, and, a lack
the Devon breed. of water for a good part of the year. I could see different irrigation
According to the vice-president of the Devon Cattle Raisers’ systems with center pivots on pastures. Almost all water they use
Association Gilson Hoffmann, the exchange was very positive for comes from the snow that melts in the mountains. We also saw
the Brazilian cattle raisers who could learn about the role of the a combination of up to four species of forage plants for intensive
Devon raising culture in the markets that value premium cuts, and extensive grazing. A mixture of annual, biennial, and peren-
which is the case of the United States. nial forage species”, he says.
The cattle raiser Antônio José Di Cameli from the Gruta farm Read next what Jerry Engh, host of the event, told us about it.
A week of intense exchange of experiences Jerry Engh – President of Red Ruby Devon USA
1. “The World Devon Mini 3. On the third day, host
Matt Rales and Abby Fuller of
Congress was hosted in the
United States from May 20th APD Farm, gave an in-depth
through May 2 8th. Devon presentation on the benefits of
breeders from Great Britain, intensive grazing management
New Zealand, Australia, Brazil, with a demonstration of how
,Argentina and Canada arrived in they manages and moved their
Virginia for the tour. Jeremy, Jill, herds once or twice every day.
Patty, and Jerry Engh at Lakota The National Devon show also
Ranch hosted the first full-day held at APD farm saw Lakota’s
featuring their main breeding Red Dude win grand champion
Lakota Ranch
herd of 150 purebred females with bull and Cathy Cockrin’s bred
calves on the ground from Lakota’s King Henry and production from heifer, Oak Hill CY28, sired by
Lakota’s Rumble, 2017 national grand champion, owned by Bob and Tiranna W120, who took grand
Ty Roberts, and former forage bull test champions Tapuwae W36 and champion female. Breeders from
Lakota’sT-bone. Chef AJ O’neil prepared delicious barbecue for lunch Brazil and Australia verbalized
and Chef Laura Ploeger prepared shishkabob for the evening gourmet. their plan to purchase semen
from Red Dude and 2016 grand
champion bull, Lakota’s King
2. The
following mor-
Henry.
ning we arrived
at Stratford Hall,
the historic
home of Robert
E. Lee, and
toured a herd
of older horned
Devon females
with calves at
side by Arthur
Beazley ‘sTa-
Stratford Hall puwae bull. APD Farm
9
2018 Yearbook
a mini-tour in the United States
“T
78 MONTANA
he exchange was
9 very positive for the
Brazilian cattle raisers who
65 4 PENSILVÂNIA could learn about the role
OHIO
3 of the Devon raising culture
12
in the markets that value
VIRGÍNIA
premium cuts, which is the
case of the United States.”
Gilson Hoffmann – Vice-president
of the Devon Cattle Raisers’
Association
4. The next stop was in Pennsylvania to
see exceptional females with calves at side
7. Arriving in
the early evening,
at Bob Van Kirk’s, 4 Seasons Farm and George we toured Jenny
Kepple’s, Kittaning Hollow Farm. Kharl’s abattoir
where she custom
4 Seasons – Pensilvânia process beeves
and hogs for local
ranches. Montana
Big Sky Country was Montana
spectacular, with
beautiful weather as we toured Jenny’s 7,000 acre ranch. The highlight was
the quality of Jenny’s Devon’s and also Scott Brophy’s young Devon herd, plus
visiting a buffalo jump, where Native Americans would herd buffalo over a cliff
Kittaning Hollow as a mechanism to slaughter the beasts.
8.
Back at the ranch we met new Devon breeders from Nevada, USA and Alberta,
Canada at an evening meal with Devon beef from Jenny’s abattoir, prepared
by guest Chef Melissa Harrison.
9. The last stop was to Yellowstone
5. We then ventured into
Ohio to Steve Montgomery’s farm
fotos divulgação Park, one of the great wonders of the
world with magnificent glaciers, waterfalls,
and wildlife.
featuring holistic farming and a welcomia/Freepik
spectacular barbeque prepared by
renowned chef Jeremy Umansky,
from a 16-year-old Devon cow.
6. We attended a professional
baseball game in Pittsburgh’s Three
River Stadium, before flying to
Montana. Lampost Farm – Ohio
10
2018 Yearbook
The ABCD renews its visual identity
The ABCD – Brazilian De- ments that have kept the Versions of the Institutional Mark
von Cattle Raisers’ Associa- already consolidated re-
tion – has unveiled its new ferences contained in the
brand identity. The change logo. Salete Paludo and Nair Institucional
of the logo that identifies Ana Paludo B. Hoffmann
the ABCD was conceived to who were in charge of the
reflect the evolution of the creation process explain:
breed but without forgetting “We have preserved the
its roots. Moreover, it aims to identity through the colors
make all promotional mer- of the original logotype –
chandise uniform which is green, white, and ruby that
becoming increasingly sou- allude to the color of cattle.
ght after at a stage when the The letter D, which is also
brand gets more visibility. an element kept from the
Among the novelties, previous logotype, has ac-
there is a reference in the quired greater strength and
outline of the logo to the become itself a reference to
certification seal earned in the Devon breed”.
2017 and implemented in There are also simplified
the state of Santa Catarina versions of the brand logo
Brazilian
through partnership with that may be applied to such
Association
the São João meat-packing accessories as caps, vests, ja-
plant. Placed in the center, ckets, and other items. A ma-
a simple line silhouette of a nual of visual identification
Devon bull makes it easier to containing the application
apply the logo to different guidelines was developed in
kinds of advertising material order to ensure the correct
and identify the breed. standardized application of
There are, however, ele- the logotype.
Simplified Versions
n The secondary Mark is a represen-
tation of the main/Institutional Mark.
It is used as a support for the Mother
brand. “W e have preserved the identity
through the colors of the original
logotype – green, white, and ruby that
n The letter D from DEVON with the
allude to the color of cattle. The letter D,
image of a bull placed in the middle which is also an element kept from the
also symbolizes the letter E from previous logotype, has acquired greater
DEVON. strength and become itself a reference to
n It may be applied to such acces-
the Devon breed”.
sories as caps, vests, jackets, and Salete Paludo e Nair Ana Paludo B. Hoffmann –
Creation process coordinators
other items.12
2018 Yearbook
The São Valentin farm celebrates 70
years of success in Devon cattle raising
The history of the São Valentin ranch
intertwines with that of the development
of the Devon breed in the Campos de
Cima da Serra Region. And that’s not the
only reason. In addition to the success
translated into results obtained at fairs
and expositions, the ranch has become
widely known for its passion for work in
the countryside, which has been handed
down from generation to generation.
Everything started with Reinaldo
Cherubini in 1947. The patriarch was a tim-
ber industrialist and owned a few sawmills
in the town of André da Rocha. Enjoying
high prestige in that region, he started ex-
panding his business in the 40s. In 1941,
Reinaldo purchased the São Valentin farm.
In 1947, a severe outbreak of bat rabies
raging all over the region scared away the Achievements
local cattle raisers. Among them was Irisá-
rio Prestes, godfather to Reinaldo’s children Expointer: Other Fairs and Expositions:
and owner of Devon cattle. Bat rabies was Seven Big Male Championships.
the reason why Irisário Prestes offered n Feicorte 2013 (São Paulo) - Calf Champion
Photos: bezier filmes
Reinaldo his handpicked herd and a hefty / Junior Champion.
part of genetics bought from the widely
n André da Rocha, Lagoa Vermelha, and
renowned Cel. Firmino Jacques cattle farm.
Vacaria Expositions - the Reinaldo Cherubini
Reinaldo accepted the challenge.
Rotation Trophy has been won 14 times.
Excited about the cattle raising, he
imported a Devon breeding pair from n PAC 2013 (Field Evaluation Test) EMBRAPA
England in 1953, which marked the be- Bagé – 1st place.
ginning of hard work and investment to
n Expoingá 2018 (Paraná) - Senior
improve the cattle genetics. He purcha-
sed specimens from such classic ranches Champion and Grand Champion.
as the Paquetá ranch owned by Clóvis n The Dr. Luiz Fernando Cirne Lima -
and Telmo Kroeff, the Batalha ranch be- Trophy - 2016.
longing to José Gomes, the Azul ranch
n 2 “The Best” Awards (Granja magazine) as
owned by João Vieira de Macedo, and
the Granja de Pedras Altas ranch belon- Best Devon Cattle Raiser - 2007 and 2010.
ging to Joaquim Francisco de Assis Brasil.
Photo from Personal Files13
2018 Yearbook
How the São Valentin became one of the main Devon cattle ranches in Brazil
The São Valentin ranch star- tes”, says Reinoldes Cherubini. didn’t tell us anything”, he tells. his son, who had been raised in
ted participating in expositions On another occasion at They may not have figured this environment since he was
in 1952 which were at first held at the 1st Devon Cattle National out the recipe as that wasn’t ne- 3. “I was born in 1938 and grew
the now headquarters of the Se- Exposition that took place in cessary for the São Valentin ran- up in the countryside, with my
cretariat of Agriculture located in 1956, the Batalha Ranch sent ch to become one of the main both feet firmly on the ground,
the Menino Deus neighborhood, a calf on a pickup truck from Devon cattle breeding farms in riding a horse, working with
Porto Alegre. It has taken part in Bagé to Lagoa Vermelha. “The Brazil. The São Valentin was at farms hands, staying at the fair
Expointer ever since without ever ranchman was the famous first headed by Reinaldo, the premises to be as close as pos-
missing a single one. “Paraguaio” known as the best father, and then by Reinoldes, sible to our animals.”
Its Devon female compe- caretaker of animals meant Photos from Personal Files
ted in a major championship for expositions at the time. My
for the first time in 1957. “We uncle wanted to figure out the
have a long history of participa- secret of the feed he had been
tion in Expointer, breeding and giving to his beautiful cattle.
raising Devons at the ranch. It So, my uncle got him drunk to
took a lot of effort and sacrifi- learn the recipe and I readied
ce. There was no cattle feed in a pen and a piece of paper to
Campos de Cima da Serra. Cor- write it down. But the worst
nstalks were cut with mache- part of it all was that Paraguaio
Family unity is one Reinoldes took charge of the ranch at 19 ed, cows are very good mothers, they are not
because his father had some health problems wild. They calve every year. A heifer weighing
of the São Valentin’s in addition to being a state deputy. The jour- up to 300 kg or less is already in heat. Not to
greatest strengths ney of success continued. Reinoldes had alwa- mention the quality of meat, which is excellent
ys counted on the unconditional support of just like any other British cattle breed. As for our
Miriam, his wife and life partner. The same sen- region, the Devon fits perfectly as this breed is
timent was passed on to their children - Rodol- known for its hardiness”.
fo, Rosana, Ronaldo, Rodrigo, and Roberto, the At 80, Reinoldes is an accomplished man
latter two in particular mirrored their father and and confident that he is leaving behind a
work together at the São Valentin ranch. great legacy for his family, his children and
Besides numerous awards that are dis- grandchildren. “Our breeding stock is small
played in a room which houses all their achie- now. But what we hold dear is not quantity
vements over the years, another facet that but quality. Our animals have good genetics
makes the São Valentin ranch unique is that it and are well cared for. It has already become
has been raising exclusively Devon cattle from a very traditional brand”, he emphasizes.
the very beginning and generation after gene- Out of many moments that shaped his
ration have always chosen to ensure the con- life, one is particularly dear to Reinoldes: the
tinuity of its business. This is how Cherubini ex- Reinaldo Cherubini Itinerant Trophy he re-
plains the reasons why: “I was born Devon. But ceived during the celebration of the ranch’s
our passion for Devon is not the only reason 70th anniversary. This trophy has changed
why we keep working with this breed. I have hands 14 times since it was inaugurated in
always observed the performance of the ani- 1968. “It is always very exciting to get a tro-
Reinoldes A. Cherubini mals over the years. It is a very productive bre- phy that bears my father’s name”, he says.14
2018 Yearbook
The Certified Devon Beef quality
program is completing one year with
nearly 2 thousand cattle slaughtered
Photo: Marketing
The Certified Devon Beef cattle slaughtered exceeded
quality program completed a its initial expectation. Howe-
year of operation last May. Ac- ver, it is still necessary to make
cording to the data provided an effort in order to show the
by the São João meat-packing producers the advantages of
plant, 1961 cattle were slau- certified meat and encourage
ghtered generating revenue customers to seek out speci-
of R$ 436.747,04 in the first 14 fically Devon beef when they
months of the Program opera- go to a butcher’s shop:
tions. 411 bullocks, 734 steers, “We know that not so long
and 816 heifers were certified. ago when consumers went to
The program was audited by a butcher’s shop, they never
the CNA last December. asked for beef from some spe-
“Our team was surprised cific breed. They usually asked
at how well Devon beef was for certain meat cuts and the Carne certificada está no mercado catarinense
received. Due to the disse- quality meat cuts were recom-
mination of the concept of mended by the butcher. The
Certified Quality Beef, people challenge the program is fa-
are looking up information cing now is how to deal with Certified Devon Beef Quality program
on breeds and meat cuts, etc. a new concept of consumer
Some customers were already who enjoys beef carrying a
familiar with the Devon breed seal that attests to the quality
42%
and its qualities, but those who of the product. Therefore, it is 21%
weren’t and started marketing necessary to pay attention to n Heifers
cuts of Devon beef were im- the elements that ensure the n Steers
pressed by their quality”, says most sought after characteris-
n Bullocks
Ricardo Faria, a commercial tics. To deliver such a product, 37%
representative of the São João the producer must deliver a
meat-packing plant. carcass with a good grade of
According to the coordina- quality finish, which is provi-
tor of the Certified Devon Beef ded by animals that have good
quality program Simone Bian- genetics and a good feed con-
chini, the average number of version ratio”, explains Simone.
Committed to traceability
The certification seal is part of an effort made by the
“T he challenge the
program is facing
now is how to deal with a
Brazilian Confederation of Agriculture and Livestock (CNA)
to enhance traceability and quality of the Brazilian herd in
order to gain access to new markets that value premium
new concept of consumer products. Based on this premise, the CAN developed the
who enjoys beef carrying AgriTrace System with the support of the Brazilian Beef Ex-
a seal that attests to the porters Association (ABIEC) that unifies all information on
quality of the product.” traceability protocols. It is a platform intended for establish-
ments that import Brazilian products to make sure that diffe-
Simone Bianchini – Coordinator
of the Certified Devon Beef Quality rent markets may obtain information on production process
Program methods and controls.restaurantemalbec.com.br
O RESTAURANTE DO
FESTIVAL DEVON
EM GRAMADO
Av. Borges de Medeiros, 2101 - Centro
parrillA, fondue e à la carte Gramado/RS - (54) 3286-517416
2018 Yearbook
Photos: Rafael Cavalli
Devon Malbec Festival
n The 3rd edition of the Festival
was carried out between July 6th
and 31st.
n The meat was supplied by the
Palmeira Farm.
n The cattle were slaughtered at
the Coqueiro meat-packing plant.
n 600 helpings were served.
The Devon Malbec Festival presents
local meat to visitors to Serra Gaúcha
Three years of a successful marriage restaurant is to offer a typically regional “We visit the farms where cattle we buy
of the Malbec restaurant and the Devon experience: all meat that is served at Mal- are raised. In the case at hand, we visi-
breed culminated in the 3rd Malbec De- bec comes from the state of Rio Grande ted the Palmeira farm and, based on our
von Festival held throughout the entire do Sul. Customers are already attracted visit, we came to a conclusion that we
month of July. Different types of meat by the visual appeal and a scent even be- would have a quality product. We che-
cuts were offered to the public that re- fore tasting the food for quality: the grill cked the feed given to the cattle becau-
peatedly visit the town of Gramado and is right next to the entrance to the res- se it affects directly the meat flavor and
wish to try the famous Gaucho barbe- taurant allowing the customers to watch even such trait as docility. We saw that
que, who also could appreciate the qua- the food being prepared. animals were well cared for and did not
lities of the hardiest cattle among the The chef Carlos Siedekum is in char- show any signs of stress when we wa-
British breeds. ge of preparing the meat and says that lked around them. Because even this
According to the restaurant Mana- an effort to establish a farm-to-table link may affect the meat quality”, Siedekum
ger Josiano Schmitt, the concept of the does not start in the restaurant kitchen: says.18
2018 Yearbook
New Frontiers: Almor Antoniolli receives
the Luiz Fernando Cirne Lima Trophy
Photos: Rafael Cavalli
When Almor Antoniolli was 12, he
saw a portly Devon bull on its way to the
slaughter house, which aroused his fasci-
nation with the breed to such an extent
that he decided to bet on the Devon bre-
ed when he set out to explore the boun-
daries of the Brazilian agriculture in 1984.
This story was one of the many memories
shared by Almor Antoniolli when he recei-
ved the Luiz Fernando Cirne Lima Trophy
on July 7th. The award recognizes cattle
raisers for outstanding accomplishments
in promoting the Devon breed.
Looking back at Antoniolli’s life tra-
jectory, Soely Barreto Hoffmann pointed
out the origins of Antoniolli, who is from
the town of Nova Prata, and the connec-
tion he had established with cattle raisers
of that region which are preserved until
the present day. Then Claudio Ribeiro
reminisced about the years they spent
working together: “What really makes Al-
Luiz Fernando Cirne Lima, Almor Antoniolli and Reinoldes A. Cherubini
mor stand out is the swiftness with whi-
ch he can analyze the things as he is a
person who has a different vision. Taking godfather. According to him, the desire “As the Devon breed is very hardy, it
Devon cattle to Bahia and showing that to grow explains his reason for going did very well there. The terrain is higher
they can do well there did a great service to Bahia. That is why he had to look for so it is not so hot. However, the moisture
to the Devon breed, which is the result of a place where soil was fertile and cheap, in the air may reach 13%. Trees that I had
this way of thinking differently in search which is quite different from the reality of planted thinking about creating a win-
of what is new”. Rio Grande do Sul. Nowadays, the Wes- dbreak turned into a protection against
In his speech, Antoniolli recalled peo- tern Bahia where the Prata Nova farm is the sun”, Antoniolli says. In addition to
ple and situations that had inspired him located is developing very fast thanks to Devons, Nelore cattle are raised and cere-
throughout his life, giving a special men- people like Antoniolli who settled on this al crops are grown on the Prata Nova farm
tion to Reinaldo Cherubini who was his land more than 30 years ago. as well.
“W hat really
makes
Almor stand out is the
swiftness with which he
can analyze the things
as he is a person who
has a different view.
Taking Devon cattle to
Bahia and showing that
they can do well there
did a great service to the Devon breed,
which is the result of this way of thinking
differently in search of what is new”.
Soely Barreto Hoffmann19
2018 Yearbook
Photos: ABCD marketing
Consumers learn about new
cuts and how to prepare them
Preparing the ground for the mer for the availability of “premium”
arrival of the certified Devon beef products which should gain strength
at Rio Grande do Sul, on June 5th, once the certified Devon beef hits
the chef Leonardo Albuquerque the market of Rio Grande do Sul.
carried out a workshop to discuss The move is inspired by the pro-
better use of meat by teaching the motion of quality wines, a concept
deboning and cutting techniques that is already enrooted among the
and the basics of grilling meat with consumers who seek truly different
flavored wood chips from Bold do dining experiences. After watching
Brasil. The carcass used at the event how the meat was cut up and pre-
was produced at the Palmeira Farm, pared, the event participants could
Camaquã, and processed at the Co- taste wines selected by D’Vino as a
queiro meat-packing plant. complement to their meat tasting
According to the President of experience.
the Brazilian Devon Cattle Raisers’ The workshop carried out at
Association Elizabeth Cirne-Lima, the Studio EXS in Porto Alegre is part of
idea is to strengthen partnerships the Experiência em Brasas (Red-Hot
between the companies that serve Experience) series which explores
Classes prepare the public for the premium market this segment and prepare the consu- the use of charcoal for grilling.20
2018 Yearbook
40th Expointer:
Judge from Britain confirms the
quality of the Brazilian Devon herd
Photos: ABCD Marketing
“I saw a real Devon at Ex-
pointer” – came to a final con-
clusion the judge John May,
president of the British Devon
Cattle Breeders’ Society who
came from the County of De-
von, England, especially to
assess the specimens of the
breed at the event. John May, presidente da
On that day the weather Associação Britânica de Criadores
suddenly turned nasty and
cold wind started blowing, se most of the animals shown
but that did not scare away at the fair demonstrated the
the audience. Sue May, John same high standard. “I was
May’s wife, captured the who- very impressed by the high
le event on her camera and standard of the cattle I saw
took hundreds of pictures of during the day. I didn’t know
animals in the show ring to what to expect as I have never
England. judged the Devons outside
According to the judge the United Kingdom. The catt-
John May, judging females le I saw were as good, if not
was especially difficult becau- better than ours.”
The winners at the Expointer
2017 are as follows:
Males
Title Animal Name Ranch Location
Grand Champion............................................................. Torpedo Az of Santa Lúcia 279............................................. Santa Lúcia........................................André da Rocha
Reserve Grand Champion......................................... Benedictus Robusto 2406........................................................ Santa Maria.......................................Santa Margarida do Sul
3rd Best Male ..................................................................... Timbaúba Milenium Sunset 1000...................................... Timbaúba...........................................Pedras Altas
Champion Calf................................................................... J r do Prata 41 Sant Ant 897.................................................... Jr do Prata..........................................André da Rocha
Reserve Champion Calf............................................... Saudade Trator Stone High’N’Mighty 5138................. Saudade..............................................São Gabriel
Champion Junior............................................................. Santa Lúcia 2449b.......................................................................... Santa Lúcia........................................André da Rocha
Reserve Champion Junior......................................... Candidato Stone 832 of Santa Alice 1502.................... Santa Alice.........................................Santa Maria
Champion Two-Year Old........................................... Torpedo Az of Santa Lúcia 279............................................. Santa Lúcia........................................André da Rocha
Reserve Champion Two-Year Old....................... Santo Antonio 1120 Falcao..................................................... Santo Antonio................................Guabiju
Champion Two-Year Old Senior........................... São Valentin Topazio 1785....................................................... São Valentin......................................Nova Prata
Reserve Champion Two-Year Old Senior....... Brado G7090 of Santa Alice 1180........................................ Santa Alice.........................................Santa Maria
Champion Senior ........................................................... Benedictus Robusto 2406........................................................ Santa Maria.......................................Santa Margarida do Sul
Reserve Champion Senior ....................................... Timbaúba Milenium Sunset 1000...................................... Timbaúba...........................................Pedras Altas
Champion Chiripá Trophy........................................ Benedictus Robusto 2406........................................................ Santa Maria.......................................Santa Margarida do Sul
Champion Junior Exhibitor Male......................... Saudade Trator Stone High’N’Mighty 5138................. Saudade..............................................São Gabriel21
2018 Yearbook
Grand Champion Male
Gilson Barreto Hoffmann from the Santa Lú-
cia ranch of André da Rocha won Grand Cham-
pion with steer Torpedo AZ of Santa Lúcia 279,
pen 943. Reserve Grand Champion went to
Danuza Cunha Kluwe Franco from the Santa Ma-
ria ranch of Santa Margarida do Sul with Benedic-
tus Robusto, pen 949.
“It was exciting. I expected it to be very in-
teresting because the judge is very knowledge-
able and comes from the cradle of the Devon
breed. This has given us the confidence that we
are on the right path and have to keep up the
good work to produce this genetics and share
it with any cattle breeder who might be inte-
rested”, said Gilson Hoffmann, owner of Grand
Champion.
Photos: ABCD Marketing
Grand Champion Female
Among the females, the title of Grand Champion Female went
to Bela Santa Alice, Pen 915, from the Santa Alice ranch of Santa
Maria, exhibited by Pedro Olmedo Ribas. Bombinha De Santa Lú-
cia, pen 906, from the Santa Lúcia ranch, exhibited by Soely Barre-
to Hoffmann won Reserve Grand Champion Female
“We have raised Bela since it was very small. She has a history
of wins at the fair. This title crowns all the work done by our family
for more than 50 years. It is a recognition of great importance all
the more so because it was judged by the president of the Devon
Cattle Breeders’ Society where the breed came from”, says Henri-
que Ribas, one of the animal’s owners.
Females
Title Animal Name Ranch Location
Grand Champion Female Bella Sa 609 of Santa Alice 1105 Santa Alice Santa Maria
Reserve Grand Champion Female Bombinha Begonia of Santa Lúcia 2602 Santa Lúcia Andre da Rocha
3rd Best Female Camboatã Te 638 Stonegrove Camboatã Agropecuaria Camaquã
Champion Calf Camboatã Te638 Stonegrove Camboatã Agropecuaria Camaquã
Reserve Champion Calf Corticeiras 1177 Corticeiras Agropecuária Cristal
Champion Junior Heifer Unapproachable 7662 of Santa Lúcia 352 Santa Lúcia André da Rocha
Reserve Champion Junior Heifer Cabocla Stone 832 of Santa Alice 1501 Santa Alice Santa Maria
Champion Senior Heifer Camboatã Te598 Quartzo 606 C030 Camboatã Agropecuaria Camaquã
Reserve Champion Senior Heifer Corticeiras 1153 Corticeiras Agropecuária Cristal
Champion Young Cow Bravata G7090 of Santa Alice 1181 Santa Alice Santa Maria
Reserve Champion Young Cow Corticeiras 1147 Corticeiras Agropecuária Cristal
Grand Champion Cow Bella Sa 609 of Santa Alice 1151 Santa Alice Santa Maria
Reserve Young Cow Bombinha Begonia of Santa Lúcia 2602 Santa Lúcia André da Rocha
Champion Chiripá Trophy Unapproachable 7662 of Santa Lúcia 352 Santa Lúcia André da Rocha
Champion Junior Exhibitor Female Rotokawa of Santa Clara 824 Santa Clara São Borja22
2018 Yearbook
40th Expointer:
Timbaúba takes home main
awards among hardy cattle
The Timbaúba ranch res, who taught him how to Confira os lotes vencedores:
owned by Alfredo Tava- select genetics, the same
res was the biggest winner knowledge that he has pas-
among the hardy cattle. Lo- sed on to his son Leonardo. Grande Campeã fêmeas
cated in Pedras Altas, the “This achievement comes as Box 1017
ranch took home the titles of a result of the work that the
Grand Champion Male and entire generations have put Melhor lote fêmeas
Female in addition to best fe- in with a lot of dedication and Box 995
males. “It is a great pleasure to passion for the Devon breed Box 1002
celebrate this result in a year which we wouldn’t trade for Box 1017.................... Cabanha Timbaúba
when the Timbaúba com- all the world”, he said. Mr. Ta-
memorates the one hundred vares underlined such traits
Grande Campeão machos
and tenth Devon breeding as precocity, hardiness, and
Box 1005.................... Cabanha Timbaúba
anniversary and the sixtieth maternal abilities that make
Devon male breeding”, says this breed highly profitable.
Tavares who represents the The winning batch of Ma- Melhor lote machos
third generation of his family les belongs to the Santa Ali- Box 1142
in Devon breeding business. ce ranch of Santa Maria that Box 1200
He recalled everything he won the championship of fe- Box 1136.................... Cabanha Santa Alice
had learned from his father, males with nose rings at the
João Alfredo da Silva Tava- Exposition.
Photo: ABCD Marketing
Top
Devon
Auction
The hardy specimens were
sold at the Top Devon
Auction in Ring J at the
Assis Brasil Exposition Park
in the town of Esteio. The
average price for the bulls
was R$ 9,520.00. The total
revenue from the sale of
10 specimens reached R$
95,200.00. Grand Champion
Hardy Bull of Timbaúba
ranch was sold for R$
10,500.00 to Lia Tavares
Mariante of the Guajuvira
ranch, Pedras Altas.24
2018 Yearbook
Cabanha santa lúcia
British guests visit
Devon Farms
John May, president of the Devon most was the quality of pasture in Rio
Cattle Breeders’ Society, who had come Grande do Sul. We really liked what we
to Brazil to judge Devon breed cattle at saw”, May says.
the Expointer, visited cattle ranches tra- The couple took more than a thou-
veling from north to south of the State sand pictures during the trip around
after the event. He expressed his interest Brazil; most of them are the pictures of
in taking the genetics from Rio Grande do animals that caught their eye and who-
Sul to the United Kingdom. se genetics they would like to take to the estância da gruta
May visited the towns of Pelotas, Cama- United Kingdom. They pointed out that
quã, Nova Prata, and André da Rocha and the most interesting aspect of farms in
he and his wife, who works together with the southern and south-central Rio Gran-
John at the Priorton farm, said they were de do Sul is their ability to join high quali-
impressed by the quality of the genetics: ty and marketing capacity.
“We have a seen a model very diffe- While in Campos de Cima da Serra,
rent from ours. After all, most of the cattle the couple got very excited when they
in the United Kingdom are raised in con- saw animals descending from the bulls
finement due to differences in the size of that had been born on the Priorton Farm
ranches and farm and climate conditions. and imported to Brazil in the 60s and 70s,
Moreover, cattle are raised on feed unlike and observed how the lineage had deve-
in Brazil. What caught our attention the loped here.25
2018 Yearbook
Photos: Marketing
Grand Champion Femalel Grand Champion malei
Devon cattle debut at Expoingá
The Devon breed cattle participated for the first time at Expoingá were very pleased with the results”, Hoffman says.
in Maringá, state of Paraná. The fair which is attended predominantly The São Valentin Farm of Nova Prata, Rio Grande do Sul exhi-
by zebu breeders, was held between May 4th and May 14th. Accor- bited the bull that took the title of Grand Champion while Reser-
ding to vice-president of the Devon Cattle Raisers’ Association Gil- ve Grand Champion went to an animal from the Palmira Farm of
son Hoffmann, the debut of the Devon breed at Expoingá attracted Serra Azul, São Paulo. Among the females, both Grand Champion
many people who were interested in learning more about the breed Female and Reserve Grand Champion went to the Da Volta farm
which is the hardiest among the British breeds and known for quality of Muitões Capões, Rio Grande do Sul.
beef in addition to adapting and doing very well in extreme heat: The following farms were represented at the Expoingá: Santa
“This fair is very important for the region. Therefore, it was an Maria of São Gabriel, São Valentin and Tupi of Nova Prata, Santa
opportunity to give the breed greater visibility through beef tas- Lúcia of André da Rocha, Fazenda da Volta of Muitos Capões, and
ting events and lectures. The receptivity was very good and we Palmira of Serra Azul, São Paulo. 18 animals were judged.26
2018 Yearbook
Zone Free from Foot-and-Mouth Disease without Vaccination:
Widening the reach of the status
requires everyone’s participation
In May 2018, Brazil took an important national market which is more demanding nas and Mato Grosso, the states of Acre
step towards becoming Zone Free from and, as a result, more profitable. On the and Rondônia will start suspending vacci-
Foot-and-Mouth Disease without Vacci- other side, the production sector still fears nation from May 2019. All producers of the
nation by widening the area free of Foot that the Country is not ready to control its country are expected to stop vaccinating
-and-Mouth Disease with Vaccination with frontiers and, therefore, is more susceptib- their herds after 2021, making the entire
a certificate issued by the OIE. Thus, all the le to the disease. The bodies responsible Brazil recognized by the OIE as a country
national territory is internationally recog- for sanitary surveillance have been acting free from foot-and-mouth disease without
nized as free from foot-and-mouth dise- decisively to mitigate these risks and give vaccination by 2023. The Federal Superin-
ase with vaccination except for the state more confidence to the production sector, tendant of the Ministry of Agriculture, Li-
of Santa Catarina which has already been thus ensuring that the country stays safely vestock and Food Supply in the state of Rio
recognized as free from FMD without vac- on the oath towards the certification. Grande do Sul Bernardo Todeschini says
cination. This certificate means already a The next step is to broaden the area that the suspension of vaccination sche-
lot and opens up opportunities for certain free from foot-and-mouth disease without duled to take place in 2021 follows a “well-
kinds of meat cuts such as boneless cuts to vaccination as expected by the National thought and controlled” process that star-
be exported to Asian countries, South Ko- Program for Eradication and Prevention of ted five years ago with a strategic plan and
rea and Japan among them. The FMD sta- Foot-and-Mouth Disease (PNEFA). Besides successive audits whose results showed
tus allows larger participation in the inter- the municipalities of the states of Amazo- that it is possible to reach this level.
New opportunities
Elected as one of the six mem- Permanent Veterinary Committee status opens up opportunities
bers of the OIE Terrestrial Animal of the Cone Sur (CVP) made every for exporting meat to such diffe-
Health Code Commission, Todeschi- possible effort to eradicate foot-and- rentiated markets as Japan and
ni says that one of the factors taken mouth disease and is already the South Korea. “It’s very difficult to
into account in order to suspend fifth largest exporter of beef in the compete on price and Rio Grande
vaccination is the situation of the world, planning to suspend vacci- do Sul has to enter high value-a-
South American countries in terms nation in 2019. Bolivia will adopt the dded markets and segments”, he
“T he producer
must be
aware that an
of transit of animals on the borders.
According to Mr. Todeschin, the di-
sease control in the countries of this
same measure in November, 2018.
Uruguay and Argentina, traditional
international markets, are Free from
says. He reminds that the State
exports less than 5% of its beef
production and has a lot of room
outbreak will not region has also evolved and is at the MFD with vaccination and haven’t to grow. “With the new situation,
eliminate itself and same level as Brazil’s sanitary controls. announced yet the decision to sus- producers will be able to deve-
demands prompt Mr. Todeschin mentions the case of pend vaccination. lop their entrepreneurship. Such
action.” Paraguay which, with the help of the Mr. Todeschini underlined that organized chains as the Devon’s
Bernardo Todeschini OIE, the Pan-American Center for the suspension of vaccination and will have great opportunities for
Foot-and-Mouse Disease and the the reach of the new FMD-free expansion”, he stresses.
Linha do tempo
1895 1909 1950 1951 1963 1968
Foot-and-mouth Ministry of First National Pan-American Foot and Campaign National Foot-and-
disease officially Agriculture Foot-and-Mouth Mouth Disease Center against foo- Mouth Disease Control
recorded for the first founded; Disease Conferen- founded and headquarte- t-and-mouth di- Program created to
time in Brazil in the ce held and First red in Brazil as a result of sease launched systematically control the
region of Triângulo Program Foot-and- the recognized need for by the Federal disease by implanting the
Mineiro, state of Mi- Mouth Disease joint actions among the Government un- laboratorial infrastructure,
nas Gerais, as a result Control Program countries of the American der the auspices training personnel,
of export of animals implemented in continent against the of the Ministry of and raising producers’
from Europe; Brazil; disease; Agriculture; awareness.27
2018 Yearbook
Strengthening disease surveillance
Fernando Dias
The superintendant thinks that, in case stresses. He says that it is necessary to act
of Rio Grande do Sul, the main challen- quickly, but very responsibly. With the con-
ge is to increase the ability to detect and sent of the production sector, the Ministry
act quickly to control the disease. “That is of Agricultures was requested to carry out
why it is fundamental for the producers an audit focused specifically on foot-and-
to strengthen disease surveillance of their mouse disease to assess the situation of
herds so that they could report any suspi- the herd and decide on what still has to
cion of the disease to the State Secretariat be done. Rio Grande do Sul has a herd of
of Agriculture, Livestock and Irrigation (SE- approximately 13.6 million head of cattle.
API-RS) in order to carry out investigation The Director of the Department of Agri-
and produce a solution”. As for diagnosis culture and Livestock Protection Antônio
of the disease, Lanagro-MG, a laboratory Odacir Klein, RS State Secretary of Agriculture, Carlos de Quadros Ferreira Neto informs
responsible for performing analyses all Livestock and Irrigation that the disease can be controlled techni-
over the country, is capable of providing cally without vaccination. The State Gover-
a quick response to emergencies and can equipment at disposal to deal with a pos- nment is also requesting funds from the
deliver results on the same day specimens sible outbreak of foot-and-mouth disease. Fundesa to compensate producers and
are received. All materials and equipment The State Secretary of Agriculture, Li- raise between R$10 million and R12 million
necessary to cope with sanitary emergen- vestock and Irrigation Odacir Klein says by means of a parliamentary amendment
cies are stored in the central warehouse in that Rio Grande do Sul is adopting all ne- and at BRDE (Southern Region Develop-
Cachoeira do Sul, structured with the help cessary measures to follow the schedule ment Bank). The aim is to strengthen the
of the Fundesa which also controls com- for suspension of vaccination. “The Sta- infrastructure and actions to monitor the
puterized inventories of all materials and te is following the rules of the game”, he health status of the herd.
The example of Santa Catarina is the only Bra- same month last year. One of the is why it is necessary to raise
zilian state that enjoys the status traits of beef cattle produced in the status of agricultural and li-
Santa Catarina of “FMD-free without vaccina- the state is the presence of Euro- vestock sanitary defense. “Santa
tion” and reaps the benefits of pean breeds, which gives rise to Catarina makes massive invest-
strict animal health control. Beef special quality beef. In 2017, San- ments using public and private
from Santa Catarina is conque- ta Catarina produced around 135 funds to maintain the agricultu-
ring the international market. The tons of beef. ral and livestock protection”, he
main destination for Santa Ca- The Secretary of Agriculture stresses. The state has adopted
tarina production is Hong Kong and Fishery of the State of Santa individual identification of catt-
which has been increasing its Catarina Airton Spies thinks that le and buffaloes in the herd of
purchases. In the first semester of Brazil’s initiative to become a about 4 million animals. Mo-
the this year, the state has already country free from FDM without reover, transit of animals is con-
shipped 2.15 thousand tons of vaccination is a positive step trolled with the help of 63 fixed
beef to different countries – al- towards valuing national lives- sanitary barriers and six sanitary
most three times as much com- tock and opens doors to the corridors for animals that are
pared to the same period in 2017. market of premium products. shipped through Santa Cata-
281.9 tons of beef were sold only However, he points out that rina. These measure have an
Airton Spies, Secretary of last June, generating revenues suspension of vaccination is “a annual cost of R$220 million in
Agriculture and Fishery of the that exceed US$881.00 thousand critical moment for agricultural addition to R$30 million already
State of Santa Catarina twice as much compared to the and livestock protection”. That provided by the private sector.
Source: MAPA
1972 1992 1998 2006 2007 2017
COSALFA - South National Program for Eradication of States of Rio Grande Last State of Strategic Plan of the
American Commission Foot-and-Mouth Disease implan- do Sul, Santa Catarina, outbreak of Santa Catarina National Program for
for Control of Foot-and- ted, containing important changes and Paraná recognized foot-and- internationally Eradication of Foot-
Mouth Disease set up, to the strategic foundations of for the first time as free mouth recognized and-Mouth Disease
an important integrating the program, providing for broad from foot-and-mouth disease in as free from published by Ministry
initiative of regional social participation, regionalization disease with vaccina- Brazil in foot-and- of Agriculture
management and inter- of disease control, systematic tion by the then OIE the state of mouth dise- envisioning the suspen-
vention in the control of vaccination of cattle and buffaloes, - International Office of Mato Gros- ase without sion of the vaccination
foot-and-mouth disease; and other measures; Epizootics; so do Sul; vaccination; in the country.28
2018 Yearbook
An alliance to
Events carried out to discuss women’s participation
in agribusiness gained strength last year, reflecting
and boosting the increase in women’s participation in
propose changes managerial and leadership positions in the countryside.
The ABCD has been following and supporting these
meetings. The most outstanding events were Prêmio Elas
and overcome do Agro RS Award promoted by the BRDE, Federasul,
and Secretariat of Agriculture of Rio Grande do Sul
which honored four women who became prominent
challenges in agribusiness, 2nd National Meeting of Women of
Agribusiness, and National Congress of Women of
Agribusiness held in São Paulo.
Itamar Aguiar
The Brazilian Devon Cattle Raisers’ As-
sociation (ABCD) has a history of women’s
presence in top management positions
for decades in addition to the fact that
it is not uncommon for women to ma-
nage ranches and farms, says the ABCD
president Elizabeth Cirne-Lima. As female
leadership is an acknowledged fact, the
ABCD supports strengthening of actions
aimed at boosting women’s access to
managerial positions:
“What we see at these meetings is
that, after listening to stories of women
from all over the country, what they all
have in common is the need to overco-
me a number of stumbling blocks throu-
ghout their careers to get where they are
now. We want to discuss how we can re-
duce these obstacles and build actions so Elas do Agro RS award acknowledges prominences in agribusiness sector
that in the future women won’t have to
overcome such enormous barriers to be a Photos: personal files
success”, Elizabeth says.
Mariana M. Cherubini is part of the
new generation of women who are joi-
ning the labor market amid an era of a
heightened respect for women’s position
in the countryside. At 24, she finished the
business management course and is now
attending the Higher Education Course
on Technology in Agribusiness at UFSM
– Santa Maria Federal University. Mariana
understands that, in spite of breakthrou-
ghs, women still face many obstacles and ABCD participates in events that foster feminine leadership
that is why they need to unite in search
for solutions:
“I believe that, just like many other wo- being placed in an embarrassing position, have already achieved a lot and still have a
men – both in agribusiness and in other etc. But I am willing to stand up to it re- lot to achieve because we are competent
sectors, I will face many situations that will gardless. The meetings make this group of and deserve it. Authenticity and determi-
deeply bother me, either because of ex- women who want to make the difference nation make us capable of facing imposed
plicit bias or for being assumed to be in- in the sector even stronger, more moti- challenges to work with what we are sure
capable of handling certain situations, for vated, more convinced that we, women, to be what we want for ourselves”.You can also read
