EXECUTIVE MASTER IN LUXURY MANAGEMENT - EMILUX THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT
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THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT
EXECUTIVE MASTER IN LUXURY MANAGEMENT
EMiLUX
2019 | 2020
ESSEC.EDU/EMILUX PARIS | MILANO | DUBAI | MUMBAI | SINGAPORE SDABOCCONI.IT/EMILUX
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 2
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX
A UNIQUE OPPORTUNITY TO EMPOWER YOUR CAREER IN LUXURY BUSINESS
Learn from two top Business Schools, recognized leaders in luxury education:
SDA Bocconi School of Management and ESSEC Business School.
❝ This cooperation between SDA Bocconi and ESSEC is fully consistent with the mission of our School and
with our global expertise in Luxury Management. EMiLUX will enhance dissemination of quality and values
that support development, while promoting excellence with a global impact.
❞
GIUSEPPE SODA | Dean, SDA Bocconi School of Management
❝ This Executive Master is an exclusive program that combines
world-class faculty, cutting-edge research, strong alumni networks,
a hands-on pedagogy and a business oriented mindset.
❞
THOMAS JEANJEAN | Dean for Executive Education, ESSEC Business School
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 3
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX
❝ The shared vision between ESSEC Business School and ❝ Luxury requires you to be both highly imaginative and highly disciplined.
SDA Bocconi School of Management is rooted in our cultural The industry has dramatically changed in recent decades, by going through
foundations and history, from ancient mediterranee, continued revolutions in digital technologies, international markets, and consumer
trade and European exchanges in the mid ages, trends. The successful companies are those that preserve their heritage and
to the Renaissance Humanism. fundamental values of beauty, creativity, and exclusivity, but at the same time
This shared heritage of Italy and France, home of famous understand new trends and catch emerging opportunities.
luxury and fashion Houses, will train and develop future These are exciting times for luxury, a fascinating yet challenging market where
leaders who will not only master technical and analytical skills international managers are asked to perform at their best, equipped with cutting
but would also be exposed to humanities, creativity, art edge management tools and endless creativity. I believe that EMiLUX is a unique
and cultures of these two countries during the process opportunity for talented international professionals who want to develop their
of learning the business of luxury. career in this growing and dynamic industry.
❞ ❞
ASHOK SOM | EMiLUX Co-Director, GABRIELLA LOJACONO | EMiLUX Co-Director,
Professor, Management Department ESSEC Business School SDA Professor of Strategic and Entrepreneurial Management
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 4
EMiLUX
THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT
3RD EDITION
WHY WHAT IS IS IT THE CLASS 2 LIFETIME THE KEY
CHOOSE EMILUX? YOU? PROGRAM PROFILE ALUMNI SELECTION FACTS
EMILUX? NETWORKS AND
ADMISSIONS
PROCESS
SDA Bocconi reserve the right to make modifications to what is contained in this publication.
We thank our students and alumni for their contributions in terms of suggestions and photographs.
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 5
WHY CHOOSE EMiLUX?
DRIVE YOUR COMPANY A JEWEL WHAT DO
ON THE ROAD TO LUXURY FOR YOUR CAREER WE OFFER
Participants in EMiLUX will boost their skills The Executive Master in Luxury Management EMiLUX is a post-experience, modular
and self-confidence, grow rapidly towards aims to train managers and future leaders who executive program, taught over 13 months
becoming more significant contributors in their want to know the codes of this specific industry spread over 5 cities. Participants will, without
companies, may create their own companies by providing them with a comprehensive much work disruption, start opening doors
by taking advantage of the entrepreneurial framework of the luxury value chain. they never knew existed and acquiring
projects as well as stronger and more know-how increasing their competencies,
internationally-oriented business leaders. helping them successfully meet professional
and personal goals.
5 REASONS FOR EMILUX
1. TO FACE THE CHALLENGE OF LUXURY
2. TO BECOME THE FUTURE
GLOBAL LUXURY LEADERS
3. TO UNDERSTAND THE BLEND BETWEEN
TRADITION AND MODERNITY
4. TO ENTER THE PROFESSIONAL NETWORK
OF TWO PRESTIGIOUS BUSINESS SCHOOLS
5. TO LIVE PARIS, MILAN, DUBAI, SINGAPORE,
AND MUMBAI INTENSELY KEY FACTS
© Shut terstock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 6
WHAT IS EMiLUX?
A TRANSFORMATIONAL EXPERIENCE TO MANAGE LUXURY CHALLENGES
Staying true to the heritage and history of ESSEC Business School and SDA Bocconi School of Managment, EMiLUX is designed with the utmost care
to provide a range of opportunities, contacts and experiences.
1 2 3 4 5
UNDERSTANDING MANAGING TRAINING FUTURE POWERED BY 2 TOP EXPERIENCING
EUROPEAN HERITAGE LUXURY CHALLENGES LUXURY LEADERS BUSINESS SCHOOLS, 2 LIFETIME ALUMNI
AND ASIAN INSIGHTS IMPLANTED IN 5 CITIES: NETWORKS
PARIS, MILANO,
DUBAI, SINGAPORE,
MUMBAI
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 7
EUROPEAN HERITAGE, ASIAN INSIGHTS
Live a worldwide experience in PARIS, MILANO, DUBAI, SINGAPORE and MUMBAI to develop global perspectives, a more strategic mindset
and a deeper knowledge of international luxury markets.
The program benefits from the academic excellence, the expertise and the applied knowledge of our International Faculty, while showing participants
two completely different and new markets, new business models and new brands emerging from these countries. With real life examples, participants
will discover careful blending and commitment to both heritage and passion for modernity. Participants will be exposed to the high growth market of
Dubai and the lure of the middle-east.
© Shut terstock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 8
IS IT YOU?
IF YOU WANT TO AND YOU HAVE YOUR GOALS
MATCH OURS,
Become an executive in luxury business A university degree (in any discipline)
THEN YES,
with enhanced perspectives A minimum of 5 years of work experience
IT’S YOU!
Develop a deeper knowledge of international luxury (not necessarily in Luxury)
market codes with a broadened mindset TOEFL or equivalent English proficiency test
Make a career switch towards the luxury sector
Experience top ranked Schools with
connections worldwide
CLASS PROFILE
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 9
THE PROGRAM
OCTOBER 2019 - DECEMBER 2020
Over the course of the program, participants will attend 7 face-to-face residential modules and take part in distance-learning sessions, spread along
6 weeks in-between modules. A final exam at the end of each face-to face module will assess learning objectives associated with each module.
13 MONTHS 7 FACE-TO-FACE 6 DISTANCE LUXURY AND ENTREPRENEURIAL DEGREE AWARDED
MODULES LEARNING RETAIL TOURS PROJECT Executive Master in Luxury Management
ONLINE + DOUBLE DEGREE:
MODULES COMPANY Qualification degree by ESSEC Business
VISITS School and specialization certificate by
SDA Bocconi School of Management.
ENTREPRENEURIAL PROJECT
is a Capstone Project that runs throughout the program.
EPs by definition are interdisciplinary.
The EP allow each participant, as a part of a small project
team, to think through, exercise creativity,
rigor and tenacity in applying course principles
(such as strategy, operations, finance, HR, marketing,
control, sales, technology management...)
and contents to real business problems.
This lets the participants understand the entrepreneurial
process which they can use in both their personal
and professional life.
THE COURSES
© iSstock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX I
MORE
❝ Our Master programs create new knowledge
through a continuous exchange
with the Business Community.
❞
MARCO TORTORIELLO | Master Division Director,
SDA Bocconi School of Management
❝ ESSEC’s Executive Masters
are transformational “change makers”
designed to help rising business leaders
re-calibrate and progress,
strengthening their managerial skills,
building their sectorial competencies,
helping them assess and tackle with confident
entrepreneurial spirit today’s increasingly
complex and disruptive challenges,
in an international context,
with positive sustainable impact.
❞
ALEXANDRA BOULADE | Master Division Director,
ESSEC Executive Education
© iStockEXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX II
FACE-TO-FACE AND DISTANCE LEARNING
THE FACE-TO-FACE MODULES FEATURE DISTANCE LEARNING
Participants interacting with accomplished executives outside the school, and taking advantage of opportunities The Distance Learning
to get to know and work with fellow participants from a multitude of backgrounds and nationalities. consists of specific topics
(e.g. creativity and design thinking,
Participants enhancing their understanding of luxury and brand management, through theory and practice. sustainability, supply chain)
Participants being in a position to offer profound contributions to their field, able to seize opportunities and as well as faculty advising on
develop superior strategies well ahead of their competitors. Entrepreneurial Projects.
THE LEARNING MODELEXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX III
7 MODULES FOR 7 PARADOXES
As the world economy embraces
globalization, liberalization of
markets and increased complexity 1 PARIS 2 MILANO 3 DUBAI
in managing companies, this 14-19 OCTOBER 2019 9-14 DECEMBER 2019 8-13 FEBRUARY 2020
innovative Executive Master
in Luxury Management FOUNDATIONS VALUE CREATION GO
encompasses a creative way to OF LUXURY IN LUXURY MARKETS TO MARKET
manage the paradoxes that exist Managers need to manage the Managers of luxury business have Managers of luxury business need to
in the world of luxury today. timelessness of luxury brands while to ensure high profitability while ensure the brand becomes desirable
The 7 modules will discuss and making them aspirational to ensuring that high growth occurs and sells more balanced against the
debate the following 7 paradoxes the modern customer. in the globalized market space. more the brand sells the less desirable
of luxury business. it becomes.
DISTANCE LEARNING IS SPREAD ALONG 6 WEEKS BETWEEEN MODULES
© iStockEXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX IV
7 MODULES FOR 7 PARADOXES
4 MUMBAI 5 PARIS 6 SINGAPORE 7 MILANO
30 MARCH - 4 APRIL 2020 22-27 JUNE 2020 7-12 SEPTEMBER 2020 16-21 NOVEMBER 2020
STRATEGIC DIAGNOSIS ADVANCED LUXURY EXPANSION IN NEW STRUCTURING
AND BUSINESS RETAIL MANAGEMENT LUXURY MARKETS AND MANAGING
OPPORTUNITIES Managers working in the luxury industry Managers need to protect heritage THE VALUE CHAIN
need to be aligned with the omnichannel brands and markets while expanding
Managers need to conserve French With today’s growing complexity of
paradox of digital and brick-and-mortar into new markets, which in turn
and Italian savoir-faire while catering business, the operational value chain
stores; strategies must indicate how many requires developing new business
to global consumers with increasing and synergy across the highly diversified
stores there should be, where to locate opportunities and models.
disposable income and asses the personal luxury goods segment needs
economic feasibility of growth them, when to launch them and how to
to be addressed and managed.
reach consumers in this digital world.
strategies.
DISTANCE LEARNING IS SPREAD ALONG 6 WEEKS BETWEEEN MODULESEXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX V
THE
COURSES
1 PARIS 2 MILANO 3 DUBAI
14-19 OCTOBER 2019 9-14 DECEMBER 2019 8-13 FEBRUARY 2020
FOUNDATIONS VALUE CREATION GO
OF LUXURY IN LUXURY MARKETS TO MARKET
CHANGING FACE OF LUXURY DESIGNING AND EXECUTING DOING BUSINESS
LANDSCAPE LUXURY STRATEGIES IN MIDDLE EAST
CULTURAL MODELS OF BRANDING INNOVATION AND LUXURY INTERNATIONAL GROWTH
BUILDING PRODUCTS IDEATION OF LUXURY BRANDS
UNDERSTANDING AND CSR IN LUXURY COMPANIES RETAIL:
MANAGING BRAND IDENTITY LOCATION AND RETAIL
PRICING AND
MERCHANDISING
MANAGING BRAND CONSISTENCY MERCHANDISING PLAN
AND BUSINESS OBJECTIVES
HISTORY AND EVOLUTION OF HOSPITALITY TOUR IN DUBAI
ITALIAN LUXURY TOUR
ART AND CULTURAL HERITAGE
❝ The luxury industry
is full of opportunities and
LUXURY TOUR IN CHAMPAGNE
the psychology behind luxury
product consumption
is very well understood.
Part of the value chain, however,
is still unexploited and ripe for
further improvements.
Given my technical background
and general managerial skills,
my goal in joining EMiLUX
is to strengthen my strategic
and marketing understanding
of the luxury world to help
in the creation of additional value
from idea to launch.
❞
VALERIA BORRI BRUNETTO | Italian
EMiLUX 2017 - 2018EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VI
4 MUMBAI 5 PARIS 6 SINGAPORE 7 MILANO
30 MARCH - 4 APRIL 2020 22-27 JUNE 2020 7-12 SEPTEMBER 2020 16-21 NOVEMBER 2020
STRATEGIC DIAGNOSIS ADVANCED EXPANSION IN NEW STRUCTURING
AND BUSINESS LUXURY RETAIL LUXURY MARKETS AND MANAGING
OPPORTUNITIES MANAGEMENT THE ROLE THE VALUE-CHAIN
LEADERSHIP SEMINAR MANAGEMENT OF HERITAGE OF EMERGING MARKETS OPERATIONS STRATEGY
BRAND, REVITALIZATION, IN THE LUXURY INDUSTRY AND COUNTERFEITING
CORPORATE GOVERNANCE
HERITAGE STORE EMERGING MARKETS
IN LUXURY COMPANIES LUXURY MARKETING
DIGITAL TRANSFORMATION LUXURY BRANDS & CRM
STRATEGIC ANALYSIS AND
AND THE “CONNECTED STORE” MANAGING THE CHALLENGES
PLANNING IN LUXURY INDUSTRIES LUXURY TRADEMARKS
CRAFTING AND MANAGING OF MULTI-BRAND & DESIGN
NEW COMPETITIVE LANDSCAPES: CONGLOMERATE
THE EXPERIENCE OF LUXURY
INDIA AND SOUTHEAST ASIA LUXURY MARKET ACCESS:
LUXURY BRAND COMMUNICATION ASIAN CONSUMER BEHAVIOR CROSS-BORDER TARIFFS
AND SEMIOTICS & EXPERIENCE MANAGEMENT AND REGULATION
DEEP DIVE INTO INDIAN LUXURY
RETAIL SAFARI IN PARIS RETAIL TOUR IN SINGAPORE BEAUTY TOUR IN MILANO
GRADUATIONEXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VII DEDICATED FACULTY The EMiLUX Directors represent the love of teaching and dedication to a high-end quality of life that characterize the program. The work of the EMiLUX faculty is grounded in research, publishing, teaching and consultancy with some of the most famous luxury companies in the world. GABRIELLA LOJACONO | EMiLUX Co-Director, SDA Bocconi School of Management ASHOK SOM | EMiLUX Co-Director, ESSEC Business School PAOLA CILLO | SDA Bocconi Professor, teacher of Innovation and Luxury Products Ideation THE FACULTY
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VIII
CLASS PROFILE 2018/19
NUMBER OF PARTICIPANTS AGE WORK EXPERIENCE WOMEN
41 (Int. students: 27 - Italian students: 8 - French students: 6) 37yrs (Average) 13yrs (Average) 73%
WORKING EXPERIENCE AGE GEOGRAPHIC ORIGIN
5-6 YRS 10% 19 YRS 19% >40 YRS 32% FRANCE 15%
LATIN AMERICA 5%
SECTOR DEGREE NORTH AMERICA 10%
FASHION, DESIGN & LUXURY 32% ECONOMICS 56%
FIN. SERV/CONSULTANCY 18% HUMANITIES 18%
CONS. PROD/LUX GOODS 16% SCIENCES 16%
DISTRIB/MKTG/COMM. 10% LAW 8%
HEALTH & BIOM. PRODUCTS 9% ENGINEERING 2%
COUNTRIES REPRESENTED
7%
26
TOURISM
INSURANCE 2% ALGERIA, AUSTRIA, BENIN, BRAZIL, CANADA, CHINA,
ENTERTAINMENT & SPORTS 2% FRANCE, GABON, GERMANY, HUNGARY, INDIA,
IRELAND, ITALY, JAPAN, JORDAN, LITHUANIA,
FOOD & BEVERAGE 2% MEXICO, MOLDOVA, NETHERLANDS, PORTUGAL,
SPAIN, SWITZERLAND, SYRIA, UNITED KINGDOM,
PROFESSIONAL SERVICES 2% USA, UTD. ARAB EMIR.EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX IX 2 LIFETIME ALUMNI NETWORKS EMiLUX participants develop an international professional network second to none - being Alumni from two prestigious international Business Schools, they enhance their worldwide reach. ESSEC ALUMNI ASSOCIATION BOCCONI ALUMNI The ESSEC Alumni Association currently gathers a community of 50,000 The Bocconi Alumni is available to the over 110,000 Alumni who have graduates, with over 62 Alumni chapters located worldwide. As well as received a degree from Bocconi – more than 16,000 of them from the MBA giving career advice to ESSEC graduates, the ESSEC Alumni Association and Master SDA Bocconi programs – and to the Graduate, PhD and Master offers a wide range of services and organizes special events, in order to students. The Community’s main objective is to spread the value of a shared develop the ESSEC network and image. experience and culture, and strengthen the ties among all Alumni.
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX X
THE SELECTION AND ADMISSIONS PROCESS
Admission to the Executive Master in Luxury Management is based on a rigorous selection process. COST & FUNDING
Candidates are selected according to a specific set of admissions criteria devised by the Schools
and designed to guarantee participants and companies a high-quality educational experience.
SELECTION CRITERIA ONLINE & POST - SDA BOCCONI
Fill out and submit the online application through The University degree certificate
UNIVERSITY DEGREE IN ANY DISCIPLINE
our website and send all required documents. must be sent to:
SIGNIFICANT WORK EXPERIENCE For further clarification on individual applications and SDA Bocconi - Masters Division,
(AT LEAST 5-6 YEARS) to send all documents related to your application, Recruiting and Admissions Service
please contact the Admissions Service at: Via Balilla 18 - 20136 Milan - Italy,
HIGH LEVEL OF ENGLISH PROFICIENCY Tel. +39 02 5836 3176
admissions.emilux@sdabocconi.it
Fax. + 39 02 5836 3272EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX XI
KEY FACTS
APPLY NOW
TUITION FEES* START APPLICATION CONTACT:
€ 36,000 14 October 2019 DEADLINE SDA Bocconi
28 June 2019 +39 02 5836.3176
(VAT exempt)
admissions.emilux@sdabocconi.it
www.sdabocconi.it/emilux
* An “Early Bird Fee” of € 30.600 (VAT exempt) will be granted to candidates EMiLUX. THE NECESSARY LUXURY
that have been admitted and paid the deposit fee before 15 July 2019.
Travel expenses and accomodation are not included. FOR YOUR CAREER DEVELOPMENT.EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX XII
ESSEC BUSINESS SCHOOL SDA BOCCONI SCHOOL OF MANAGEMENT
ESSEC, founded in 1907, is one of the world’s SDA Bocconi School of Management
top management schools and holds the has been a leading institution in management
“triple crown” accreditation from EQUIS, training for over 40 years.
AACSB and AMBA. The school’s reputation The School’s mission is to help individuals,
is built on a pioneering spirit that shapes both companies and institutions grow by
its scientific ambitions and its pedagogical promoting managerial culture, knowledge
approach, and is reflected in its extensive and innovation.
alumni community.
ESSEC Business School is a center of academic excellence underpinned
MBA Programs, Executive and Specialized Masters, Executive Programs,
by its faculty’s research.
Custom Programs, Applied Research, Research Labs and Knowledge
The mission of ESSEC Business School is to create and disseminate Centers all contribute to this - a wide offering aimed at professionals
cutting-edge knowledge, to train and develop bold pioneers and from all over the world and from all sectors of the economy.
influential leaders for both the business world and society as a whole. SDA Bocconi is among the leading Business Schools in Europe and is
ESSEC Business School encourages students and participants in its among the few to have gained the triple accreditation - EQUIS, AMBA
programs to anticipate – and meet – the economic, managerial, social, and AACSB - which puts it in the élite of Business Schools worldwide.
environmental and ethical challenges of an increasingly uncertain world.
Choosing to study at SDA Bocconi in Milano means choosing a
The school helps them achieve complex goals by leveraging technology
stimulating environment in Italy’s entrepreneurial, industrial and financial
with a human touch.
capital - a gateway to Europe with a wealth of connections
© SDA Bocconi School of Management. All rights reserved. January 2019.
Through its undergraduate, graduate, executive education and PhD and opportunities. Milano is also synonym for culture, fashion, design,
programs in Europe, Asia-Pacific, Africa, and beyond, ESSEC Business taste and the art of living.
School trains agile, creative and open-minded professionals and fosters
SDA Bocconi has also launched the pan-Asian hub with the opening
a spirit of lifelong learning. Our students learn to reconcile academic
of SDA Bocconi Asia Center, which aims to enhance the School’s
knowledge and cultural heritage with their own experience to develop
global presence.
individual and collective freedom and success.
ESSEC Executive Education l EMiLUX SDA Bocconi School of Management | Masters Division
RECRUITING AND ADMISSIONS SERVICE CNIT BP 230 RECRUITING AND ADMISSIONS SERVICE Via Balilla, 18 - 20136 Milano, Italy
92 053 Paris-La Défense - France | Tel: +33 (0)1 46 92 49 00 | emilux@essec.edu Tel: +39 02 5836 3176 | admissions.emilux@sdabocconi.it
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