EXECUTIVE MASTER IN LUXURY MANAGEMENT - EMILUX THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT
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THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 2019 | 2020 ESSEC.EDU/EMILUX PARIS | MILANO | DUBAI | MUMBAI | SINGAPORE SDABOCCONI.IT/EMILUX
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 2 EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX A UNIQUE OPPORTUNITY TO EMPOWER YOUR CAREER IN LUXURY BUSINESS Learn from two top Business Schools, recognized leaders in luxury education: SDA Bocconi School of Management and ESSEC Business School. ❝ This cooperation between SDA Bocconi and ESSEC is fully consistent with the mission of our School and with our global expertise in Luxury Management. EMiLUX will enhance dissemination of quality and values that support development, while promoting excellence with a global impact. ❞ GIUSEPPE SODA | Dean, SDA Bocconi School of Management ❝ This Executive Master is an exclusive program that combines world-class faculty, cutting-edge research, strong alumni networks, a hands-on pedagogy and a business oriented mindset. ❞ THOMAS JEANJEAN | Dean for Executive Education, ESSEC Business School
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 3 EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX ❝ The shared vision between ESSEC Business School and ❝ Luxury requires you to be both highly imaginative and highly disciplined. SDA Bocconi School of Management is rooted in our cultural The industry has dramatically changed in recent decades, by going through foundations and history, from ancient mediterranee, continued revolutions in digital technologies, international markets, and consumer trade and European exchanges in the mid ages, trends. The successful companies are those that preserve their heritage and to the Renaissance Humanism. fundamental values of beauty, creativity, and exclusivity, but at the same time This shared heritage of Italy and France, home of famous understand new trends and catch emerging opportunities. luxury and fashion Houses, will train and develop future These are exciting times for luxury, a fascinating yet challenging market where leaders who will not only master technical and analytical skills international managers are asked to perform at their best, equipped with cutting but would also be exposed to humanities, creativity, art edge management tools and endless creativity. I believe that EMiLUX is a unique and cultures of these two countries during the process opportunity for talented international professionals who want to develop their of learning the business of luxury. career in this growing and dynamic industry. ❞ ❞ ASHOK SOM | EMiLUX Co-Director, GABRIELLA LOJACONO | EMiLUX Co-Director, Professor, Management Department ESSEC Business School SDA Professor of Strategic and Entrepreneurial Management
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 4 EMiLUX THE NECESSARY LUXURY FOR YOUR CAREER DEVELOPMENT 3RD EDITION WHY WHAT IS IS IT THE CLASS 2 LIFETIME THE KEY CHOOSE EMILUX? YOU? PROGRAM PROFILE ALUMNI SELECTION FACTS EMILUX? NETWORKS AND ADMISSIONS PROCESS SDA Bocconi reserve the right to make modifications to what is contained in this publication. We thank our students and alumni for their contributions in terms of suggestions and photographs.
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 5 WHY CHOOSE EMiLUX? DRIVE YOUR COMPANY A JEWEL WHAT DO ON THE ROAD TO LUXURY FOR YOUR CAREER WE OFFER Participants in EMiLUX will boost their skills The Executive Master in Luxury Management EMiLUX is a post-experience, modular and self-confidence, grow rapidly towards aims to train managers and future leaders who executive program, taught over 13 months becoming more significant contributors in their want to know the codes of this specific industry spread over 5 cities. Participants will, without companies, may create their own companies by providing them with a comprehensive much work disruption, start opening doors by taking advantage of the entrepreneurial framework of the luxury value chain. they never knew existed and acquiring projects as well as stronger and more know-how increasing their competencies, internationally-oriented business leaders. helping them successfully meet professional and personal goals. 5 REASONS FOR EMILUX 1. TO FACE THE CHALLENGE OF LUXURY 2. TO BECOME THE FUTURE GLOBAL LUXURY LEADERS 3. TO UNDERSTAND THE BLEND BETWEEN TRADITION AND MODERNITY 4. TO ENTER THE PROFESSIONAL NETWORK OF TWO PRESTIGIOUS BUSINESS SCHOOLS 5. TO LIVE PARIS, MILAN, DUBAI, SINGAPORE, AND MUMBAI INTENSELY KEY FACTS © Shut terstock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 6 WHAT IS EMiLUX? A TRANSFORMATIONAL EXPERIENCE TO MANAGE LUXURY CHALLENGES Staying true to the heritage and history of ESSEC Business School and SDA Bocconi School of Managment, EMiLUX is designed with the utmost care to provide a range of opportunities, contacts and experiences. 1 2 3 4 5 UNDERSTANDING MANAGING TRAINING FUTURE POWERED BY 2 TOP EXPERIENCING EUROPEAN HERITAGE LUXURY CHALLENGES LUXURY LEADERS BUSINESS SCHOOLS, 2 LIFETIME ALUMNI AND ASIAN INSIGHTS IMPLANTED IN 5 CITIES: NETWORKS PARIS, MILANO, DUBAI, SINGAPORE, MUMBAI
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 7 EUROPEAN HERITAGE, ASIAN INSIGHTS Live a worldwide experience in PARIS, MILANO, DUBAI, SINGAPORE and MUMBAI to develop global perspectives, a more strategic mindset and a deeper knowledge of international luxury markets. The program benefits from the academic excellence, the expertise and the applied knowledge of our International Faculty, while showing participants two completely different and new markets, new business models and new brands emerging from these countries. With real life examples, participants will discover careful blending and commitment to both heritage and passion for modernity. Participants will be exposed to the high growth market of Dubai and the lure of the middle-east. © Shut terstock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 8 IS IT YOU? IF YOU WANT TO AND YOU HAVE YOUR GOALS MATCH OURS, Become an executive in luxury business A university degree (in any discipline) THEN YES, with enhanced perspectives A minimum of 5 years of work experience IT’S YOU! Develop a deeper knowledge of international luxury (not necessarily in Luxury) market codes with a broadened mindset TOEFL or equivalent English proficiency test Make a career switch towards the luxury sector Experience top ranked Schools with connections worldwide CLASS PROFILE
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX 9 THE PROGRAM OCTOBER 2019 - DECEMBER 2020 Over the course of the program, participants will attend 7 face-to-face residential modules and take part in distance-learning sessions, spread along 6 weeks in-between modules. A final exam at the end of each face-to face module will assess learning objectives associated with each module. 13 MONTHS 7 FACE-TO-FACE 6 DISTANCE LUXURY AND ENTREPRENEURIAL DEGREE AWARDED MODULES LEARNING RETAIL TOURS PROJECT Executive Master in Luxury Management ONLINE + DOUBLE DEGREE: MODULES COMPANY Qualification degree by ESSEC Business VISITS School and specialization certificate by SDA Bocconi School of Management. ENTREPRENEURIAL PROJECT is a Capstone Project that runs throughout the program. EPs by definition are interdisciplinary. The EP allow each participant, as a part of a small project team, to think through, exercise creativity, rigor and tenacity in applying course principles (such as strategy, operations, finance, HR, marketing, control, sales, technology management...) and contents to real business problems. This lets the participants understand the entrepreneurial process which they can use in both their personal and professional life. THE COURSES © iSstock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX I MORE ❝ Our Master programs create new knowledge through a continuous exchange with the Business Community. ❞ MARCO TORTORIELLO | Master Division Director, SDA Bocconi School of Management ❝ ESSEC’s Executive Masters are transformational “change makers” designed to help rising business leaders re-calibrate and progress, strengthening their managerial skills, building their sectorial competencies, helping them assess and tackle with confident entrepreneurial spirit today’s increasingly complex and disruptive challenges, in an international context, with positive sustainable impact. ❞ ALEXANDRA BOULADE | Master Division Director, ESSEC Executive Education © iStock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX II FACE-TO-FACE AND DISTANCE LEARNING THE FACE-TO-FACE MODULES FEATURE DISTANCE LEARNING Participants interacting with accomplished executives outside the school, and taking advantage of opportunities The Distance Learning to get to know and work with fellow participants from a multitude of backgrounds and nationalities. consists of specific topics (e.g. creativity and design thinking, Participants enhancing their understanding of luxury and brand management, through theory and practice. sustainability, supply chain) Participants being in a position to offer profound contributions to their field, able to seize opportunities and as well as faculty advising on develop superior strategies well ahead of their competitors. Entrepreneurial Projects. THE LEARNING MODEL
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX III 7 MODULES FOR 7 PARADOXES As the world economy embraces globalization, liberalization of markets and increased complexity 1 PARIS 2 MILANO 3 DUBAI in managing companies, this 14-19 OCTOBER 2019 9-14 DECEMBER 2019 8-13 FEBRUARY 2020 innovative Executive Master in Luxury Management FOUNDATIONS VALUE CREATION GO encompasses a creative way to OF LUXURY IN LUXURY MARKETS TO MARKET manage the paradoxes that exist Managers need to manage the Managers of luxury business have Managers of luxury business need to in the world of luxury today. timelessness of luxury brands while to ensure high profitability while ensure the brand becomes desirable The 7 modules will discuss and making them aspirational to ensuring that high growth occurs and sells more balanced against the debate the following 7 paradoxes the modern customer. in the globalized market space. more the brand sells the less desirable of luxury business. it becomes. DISTANCE LEARNING IS SPREAD ALONG 6 WEEKS BETWEEEN MODULES © iStock
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX IV 7 MODULES FOR 7 PARADOXES 4 MUMBAI 5 PARIS 6 SINGAPORE 7 MILANO 30 MARCH - 4 APRIL 2020 22-27 JUNE 2020 7-12 SEPTEMBER 2020 16-21 NOVEMBER 2020 STRATEGIC DIAGNOSIS ADVANCED LUXURY EXPANSION IN NEW STRUCTURING AND BUSINESS RETAIL MANAGEMENT LUXURY MARKETS AND MANAGING OPPORTUNITIES Managers working in the luxury industry Managers need to protect heritage THE VALUE CHAIN need to be aligned with the omnichannel brands and markets while expanding Managers need to conserve French With today’s growing complexity of paradox of digital and brick-and-mortar into new markets, which in turn and Italian savoir-faire while catering business, the operational value chain stores; strategies must indicate how many requires developing new business to global consumers with increasing and synergy across the highly diversified stores there should be, where to locate opportunities and models. disposable income and asses the personal luxury goods segment needs economic feasibility of growth them, when to launch them and how to to be addressed and managed. reach consumers in this digital world. strategies. DISTANCE LEARNING IS SPREAD ALONG 6 WEEKS BETWEEEN MODULES
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX V THE COURSES 1 PARIS 2 MILANO 3 DUBAI 14-19 OCTOBER 2019 9-14 DECEMBER 2019 8-13 FEBRUARY 2020 FOUNDATIONS VALUE CREATION GO OF LUXURY IN LUXURY MARKETS TO MARKET CHANGING FACE OF LUXURY DESIGNING AND EXECUTING DOING BUSINESS LANDSCAPE LUXURY STRATEGIES IN MIDDLE EAST CULTURAL MODELS OF BRANDING INNOVATION AND LUXURY INTERNATIONAL GROWTH BUILDING PRODUCTS IDEATION OF LUXURY BRANDS UNDERSTANDING AND CSR IN LUXURY COMPANIES RETAIL: MANAGING BRAND IDENTITY LOCATION AND RETAIL PRICING AND MERCHANDISING MANAGING BRAND CONSISTENCY MERCHANDISING PLAN AND BUSINESS OBJECTIVES HISTORY AND EVOLUTION OF HOSPITALITY TOUR IN DUBAI ITALIAN LUXURY TOUR ART AND CULTURAL HERITAGE ❝ The luxury industry is full of opportunities and LUXURY TOUR IN CHAMPAGNE the psychology behind luxury product consumption is very well understood. Part of the value chain, however, is still unexploited and ripe for further improvements. Given my technical background and general managerial skills, my goal in joining EMiLUX is to strengthen my strategic and marketing understanding of the luxury world to help in the creation of additional value from idea to launch. ❞ VALERIA BORRI BRUNETTO | Italian EMiLUX 2017 - 2018
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VI 4 MUMBAI 5 PARIS 6 SINGAPORE 7 MILANO 30 MARCH - 4 APRIL 2020 22-27 JUNE 2020 7-12 SEPTEMBER 2020 16-21 NOVEMBER 2020 STRATEGIC DIAGNOSIS ADVANCED EXPANSION IN NEW STRUCTURING AND BUSINESS LUXURY RETAIL LUXURY MARKETS AND MANAGING OPPORTUNITIES MANAGEMENT THE ROLE THE VALUE-CHAIN LEADERSHIP SEMINAR MANAGEMENT OF HERITAGE OF EMERGING MARKETS OPERATIONS STRATEGY BRAND, REVITALIZATION, IN THE LUXURY INDUSTRY AND COUNTERFEITING CORPORATE GOVERNANCE HERITAGE STORE EMERGING MARKETS IN LUXURY COMPANIES LUXURY MARKETING DIGITAL TRANSFORMATION LUXURY BRANDS & CRM STRATEGIC ANALYSIS AND AND THE “CONNECTED STORE” MANAGING THE CHALLENGES PLANNING IN LUXURY INDUSTRIES LUXURY TRADEMARKS CRAFTING AND MANAGING OF MULTI-BRAND & DESIGN NEW COMPETITIVE LANDSCAPES: CONGLOMERATE THE EXPERIENCE OF LUXURY INDIA AND SOUTHEAST ASIA LUXURY MARKET ACCESS: LUXURY BRAND COMMUNICATION ASIAN CONSUMER BEHAVIOR CROSS-BORDER TARIFFS AND SEMIOTICS & EXPERIENCE MANAGEMENT AND REGULATION DEEP DIVE INTO INDIAN LUXURY RETAIL SAFARI IN PARIS RETAIL TOUR IN SINGAPORE BEAUTY TOUR IN MILANO GRADUATION
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VII DEDICATED FACULTY The EMiLUX Directors represent the love of teaching and dedication to a high-end quality of life that characterize the program. The work of the EMiLUX faculty is grounded in research, publishing, teaching and consultancy with some of the most famous luxury companies in the world. GABRIELLA LOJACONO | EMiLUX Co-Director, SDA Bocconi School of Management ASHOK SOM | EMiLUX Co-Director, ESSEC Business School PAOLA CILLO | SDA Bocconi Professor, teacher of Innovation and Luxury Products Ideation THE FACULTY
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX VIII CLASS PROFILE 2018/19 NUMBER OF PARTICIPANTS AGE WORK EXPERIENCE WOMEN 41 (Int. students: 27 - Italian students: 8 - French students: 6) 37yrs (Average) 13yrs (Average) 73% WORKING EXPERIENCE AGE GEOGRAPHIC ORIGIN 5-6 YRS 10% 19 YRS 19% >40 YRS 32% FRANCE 15% LATIN AMERICA 5% SECTOR DEGREE NORTH AMERICA 10% FASHION, DESIGN & LUXURY 32% ECONOMICS 56% FIN. SERV/CONSULTANCY 18% HUMANITIES 18% CONS. PROD/LUX GOODS 16% SCIENCES 16% DISTRIB/MKTG/COMM. 10% LAW 8% HEALTH & BIOM. PRODUCTS 9% ENGINEERING 2% COUNTRIES REPRESENTED 7% 26 TOURISM INSURANCE 2% ALGERIA, AUSTRIA, BENIN, BRAZIL, CANADA, CHINA, ENTERTAINMENT & SPORTS 2% FRANCE, GABON, GERMANY, HUNGARY, INDIA, IRELAND, ITALY, JAPAN, JORDAN, LITHUANIA, FOOD & BEVERAGE 2% MEXICO, MOLDOVA, NETHERLANDS, PORTUGAL, SPAIN, SWITZERLAND, SYRIA, UNITED KINGDOM, PROFESSIONAL SERVICES 2% USA, UTD. ARAB EMIR.
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX IX 2 LIFETIME ALUMNI NETWORKS EMiLUX participants develop an international professional network second to none - being Alumni from two prestigious international Business Schools, they enhance their worldwide reach. ESSEC ALUMNI ASSOCIATION BOCCONI ALUMNI The ESSEC Alumni Association currently gathers a community of 50,000 The Bocconi Alumni is available to the over 110,000 Alumni who have graduates, with over 62 Alumni chapters located worldwide. As well as received a degree from Bocconi – more than 16,000 of them from the MBA giving career advice to ESSEC graduates, the ESSEC Alumni Association and Master SDA Bocconi programs – and to the Graduate, PhD and Master offers a wide range of services and organizes special events, in order to students. The Community’s main objective is to spread the value of a shared develop the ESSEC network and image. experience and culture, and strengthen the ties among all Alumni.
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX X THE SELECTION AND ADMISSIONS PROCESS Admission to the Executive Master in Luxury Management is based on a rigorous selection process. COST & FUNDING Candidates are selected according to a specific set of admissions criteria devised by the Schools and designed to guarantee participants and companies a high-quality educational experience. SELECTION CRITERIA ONLINE & POST - SDA BOCCONI Fill out and submit the online application through The University degree certificate UNIVERSITY DEGREE IN ANY DISCIPLINE our website and send all required documents. must be sent to: SIGNIFICANT WORK EXPERIENCE For further clarification on individual applications and SDA Bocconi - Masters Division, (AT LEAST 5-6 YEARS) to send all documents related to your application, Recruiting and Admissions Service please contact the Admissions Service at: Via Balilla 18 - 20136 Milan - Italy, HIGH LEVEL OF ENGLISH PROFICIENCY Tel. +39 02 5836 3176 firstname.lastname@example.org Fax. + 39 02 5836 3272
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX XI KEY FACTS APPLY NOW TUITION FEES* START APPLICATION CONTACT: € 36,000 14 October 2019 DEADLINE SDA Bocconi 28 June 2019 +39 02 5836.3176 (VAT exempt) email@example.com www.sdabocconi.it/emilux * An “Early Bird Fee” of € 30.600 (VAT exempt) will be granted to candidates EMiLUX. THE NECESSARY LUXURY that have been admitted and paid the deposit fee before 15 July 2019. Travel expenses and accomodation are not included. FOR YOUR CAREER DEVELOPMENT.
EXECUTIVE MASTER IN LUXURY MANAGEMENT EMiLUX XII ESSEC BUSINESS SCHOOL SDA BOCCONI SCHOOL OF MANAGEMENT ESSEC, founded in 1907, is one of the world’s SDA Bocconi School of Management top management schools and holds the has been a leading institution in management “triple crown” accreditation from EQUIS, training for over 40 years. AACSB and AMBA. The school’s reputation The School’s mission is to help individuals, is built on a pioneering spirit that shapes both companies and institutions grow by its scientific ambitions and its pedagogical promoting managerial culture, knowledge approach, and is reflected in its extensive and innovation. alumni community. ESSEC Business School is a center of academic excellence underpinned MBA Programs, Executive and Specialized Masters, Executive Programs, by its faculty’s research. Custom Programs, Applied Research, Research Labs and Knowledge The mission of ESSEC Business School is to create and disseminate Centers all contribute to this - a wide offering aimed at professionals cutting-edge knowledge, to train and develop bold pioneers and from all over the world and from all sectors of the economy. influential leaders for both the business world and society as a whole. SDA Bocconi is among the leading Business Schools in Europe and is ESSEC Business School encourages students and participants in its among the few to have gained the triple accreditation - EQUIS, AMBA programs to anticipate – and meet – the economic, managerial, social, and AACSB - which puts it in the élite of Business Schools worldwide. environmental and ethical challenges of an increasingly uncertain world. Choosing to study at SDA Bocconi in Milano means choosing a The school helps them achieve complex goals by leveraging technology stimulating environment in Italy’s entrepreneurial, industrial and financial with a human touch. capital - a gateway to Europe with a wealth of connections © SDA Bocconi School of Management. All rights reserved. January 2019. Through its undergraduate, graduate, executive education and PhD and opportunities. Milano is also synonym for culture, fashion, design, programs in Europe, Asia-Pacific, Africa, and beyond, ESSEC Business taste and the art of living. School trains agile, creative and open-minded professionals and fosters SDA Bocconi has also launched the pan-Asian hub with the opening a spirit of lifelong learning. Our students learn to reconcile academic of SDA Bocconi Asia Center, which aims to enhance the School’s knowledge and cultural heritage with their own experience to develop global presence. individual and collective freedom and success. ESSEC Executive Education l EMiLUX SDA Bocconi School of Management | Masters Division RECRUITING AND ADMISSIONS SERVICE CNIT BP 230 RECRUITING AND ADMISSIONS SERVICE Via Balilla, 18 - 20136 Milano, Italy 92 053 Paris-La Défense - France | Tel: +33 (0)1 46 92 49 00 | firstname.lastname@example.org Tel: +39 02 5836 3176 | email@example.com FOLLOW ESSEC ON: filx FOLLOW SDA BOCCONI ON: filx
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