Exhibit at IBC2020 2020 - IBC Show

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RAI Amsterdam
Exhibition 11-15 September 2020

                                                  2020

Exhibit at IBC2020

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Welcome to IBC
        

“
            Welcome to IBC and thank you for your continued investment in the world’s most influential media,
            entertainment and technology event.

IBC remains committed to providing brand positioning, lead generation, networking
opportunities and thought leadership for the entire value chain of the media, entertainment &
technology markets.

Exhibition space, dedicated meeting and networking areas, event sponsorship, branding
and media packages for IBC2020 can now all be applied for via our new online system.
We have also added to the range of engagement platforms available for 2020 with new
exhibitor packages, new show floor theatres and a bigger exhibition space.

These new initiatives reflect the growing demand for a wider range of ROI platforms from
customers looking to stand out, connect to a wider network, stay ahead of the competition
and ultimately increase business deals.

This brochure provides all the information you will need to secure your engagement at
IBC2020. Contact the sales team or arrange a meeting during IBC2019 to discuss how
                                      “
we can help meet your requirements and business objectives.

I look forward to sharing in the success of IBC2019 with you and welcoming you back in 2020.

Steve Connolly
IBC Business Development Director
Exhibition                                   IBC2018 Demographics
       11-15 September 2020

       As the premier event for
       the media, entertainment
       and technology industry,
       reaching professionals from
       150 countries and across all
       industry sectors, IBC offers a
       truly unique platform for clients
       to market their products and

                                                     55,884
       services to the people that they
       want to talk to.
       IBC consistently attracts world-
       class technology and a senior,
       decision-making audience with
       real purchasing power, offering                  Attendees
       our clients direct access to their
       target audience.
       IBC clients and partners
       understand that our exhibition
       appeals to industry professionals
       looking to search for and evaluate
       the technologies and services
       they need to advance their
       business and remain competitive.
       Whether exhibiting, sponsoring
       or creating a partnership, your
       messaging is reaching your target
       audience.

      With in excess of 55,000+
      attendees, IBC is one of the
      largest event platforms of its kind
      in the world today.

“Every year we have all of our customers, all of
our technology partners, our business partners                                 IBC2020

– they all come to the show. It’s the place where
we can showcase the latest innovations that we
have within our product set.”
Laura Jaworski, Aspera, an IBM Company
                                                    1,700+         330        564
                                                      Exhibitors   Speakers   Press
What is IBC and who does it cater for?

IBC sits at the global crossroads of the media, entertainment and technology industries providing
an informative, innovative and beneficial experience for all attendees.

Always at the forefront of industry innovation, IBC attracts 55,000+ attendees from more than 150
countries, combining a highly respected and peer-reviewed conference with an exhibition that
exhibits more than 1,700 leading suppliers of state-of-the-art electronic media technology.

One of IBC’s owners, IABM, introduced a new industry model in 2018 called The BaM™ Content Chain: from Creator to Consumer. It
is designed to model the new structure of the broadcast and media industry and provide a flexible, extensible model to accommodate
the fast-changing business environment.

IBC has utilised this framework to help you understand the exhibiting opportunities and relevant exhibition areas:

       Process                                                                       Description

                         The process of capturing content – live, scripted, on-location, studio-based etc - and then shaping and crafting it through the
  Create &
                         editing process, including offline and online edit, audio post, grade, the creation of visual effects and graphics resulting in a
  Produce                finished programme, film etc.

                         The post, post-production stage, where content is manipulated, prepared and aggregated for delivery (publish) to a viewer.
  Manage                 Includes QC (quality control), technical and editorial compliance, localisation, access services (subtitling/captioning, signing,
                         audio description), transcoding and ingest.

                         Using the term ‘Publish’ rather than ‘delivery’ or ‘playout’ so that it includes the way content is served to viewers by online, VoD
  Publish
                         services as well as traditional broadcasters who use terrestrial and satellite. Plus cinema.

                         The tools and techniques used by the end-users – broadcasters and platforms – to make money from their content and to
  Monetise
                         manage that revenue.

                         Includes the tools and tech in the final stage of the chain where the viewer gets involved, selecting, viewing and interacting with
  Consume
                         content.

  Connect                Moving content, whether real-time (live) or file-based, within and between facilities

  Store                  Storing content throughout its lifecycle

  Support                Enabling and powering the Content Chain including monitoring, testing, communicating, and running compute and facilities
“Silicon Valley is coming! Google have a
                                                                                                huge presence here this year, Facebook,
                                                                                                Amazon - the web players of this space
                                                                                                are really starting to figure out how they
                                                                                                can get into media and distribution.”
                                                                                                Roger Sherwood,
                                                                                                Global Strategy, Media and Entertainment, Cisco

                                                                                      Relevant Exhibition
                       Example Products and Services                                       Areas [in                  Example IBC2019 Exhibitors
                                                                                       numerical order]

Cameras, lenses, microphones, recorders, lighting, editing software, remote
                                                                                       Halls 1, 7, 8, 9, 10,    ARRI (12) Atomos (11) Blackmagic Design (7)
production, grading monitors, vision mixers, audio mixing desks, virtual sets,
                                                                                       11, 12 & Outside         EVS Broadcast Equipment (8) Grass Valley
newsroom control systems, timecode, shot logging and metadata capture,
                                                                                       Exhibits                 (9) Matrox VITE (7)
grading consoles, restoration tools.

                                                                                                                Dalet Digital Media Systems (8) Dimetis (1)
Media asset management systems, supply chain management, transcoding,                  Halls 1, 2, 3, 6, 7,
                                                                                                                Imagen (14) Imagine Products (7) Vizrt (4)
subtitling software, storage, archive, LTO, metadata aggregation.                      8, 14
                                                                                                                VSN (7)

                                                                                       Halls 1, 2, 3, 5,
Tools for scheduling content, playout systems, on-demand platforms,
                                                                                       7, 8, Content            Appear TV (1) Broadpeak (5) CenturyLink (5)
distribution including terrestrial signal encoder, IPTV headend equipment,
                                                                                       Everywhere               GatesAir (8) MediaKind (4) NAGRA (1)
satellites, cinema projectors, LED screens, DRM, CDNs, channel branding.
                                                                                       (5 and 14)

Programme rights management, royalties, ad tech (programmatic, addressable                                      Conviva (5) CSG (14) Friend MTS (1)
                                                                                       Halls 1, 2, 3, 5
– selling of ads and delivery of personalised ads), ad traffic systems, product                                 MEDIAGENIX (3 PROVYS (2) ThinkAnalytics
                                                                                       and 14
placement, subscription, data analytics, ecommerce.                                                             (1)

                                                                                       Halls 1, 3,
TVs, set top boxes, remote controls, apps, user experience and user interface          5, Content               Accedo (14) Applicaster (14) Arvato Systems
design, platform/app development.                                                      Everywhere (5            (3)Mirada (5) TiVo (1) Wiztivi (14)
                                                                                       and 14)

IP and SDI infrastructure, routing, interfacing and conversion. File-based             Halls 1, 2, 3, 6,        Arabsat (1) AVIWEST (2) BT Media and
delivery. Bandwidth and connectivity services including internet, fiber, satellite,    7, 8 & Outside           Broadcast (OE Embrionix (8) Evertz (1)
microwave, and cellular                                                                Exhibits                 Telestream (7)

                                                                                                                Cloudian (7) Dell Technologies (7) Disk
On-premise and cloud object storage, SAN and NAS – including disk, SSD,
                                                                                                                Archive Corporation (8) Hitachi Kokusai
optical and data tape. Storage management. Archive storage. Video servers              Hall 6, 7, 8 and 10
                                                                                                                Electric Europe (10) IBM (7) Solid State Logic
and VTRs
                                                                                                                (8)

                                                                                                                Adder Technology (7) Agama Technologies
Video and audio monitoring, displays, test and measurement. KVM and PCoIP.
                                                                                       Hall 1, 2, 3, 5, 7, 8,   (5) Bridge Technologies (1) Clear-Com
Compute power and cyber security. Facility power and furniture. Services to
                                                                                       10, 11 & 15              (10) Densitron Technologies (8, 11) Intel
consult, design, build and run. Equipment rentals
                                                                                                                Corporation (15)
Reach a global audience
                                                                           W.Europe & Scandinavia

                                                               69%

                       5%                                       5%        9%
North America
                                          Central Europe
                                                                                      3%
                                                                                                                         6%
                                          Eastern Europe                                                                               Asia

                                                                           2%
                                                                 Africa                   Middle East

                                           1%

                   South America

                       32%                                 79%                                                           39%
                                                                                                365
                       of visitors are                     of visitors make or                                           of visitor’s companies
                       C-level or above                    influence final decision                                      have an annual spend
                                                                                                                         of €1,000,000+

                               Previous exhibitors include
                               Google / Sony / IBM / Mediakind / AWS / Canon / Huawei / NEP / Intel / EVS /
                               Grass Valley / Blackmagic Design and 1,700 more...

                               Main industry trends & growth areas
                               5G / IoT / Blockchain / AI / ML / Cloud / IP / UHD / Immersive / Esports / Telco /
                               Smart Cities / OTT / Ad Tech / Voice

                                                                            Financial Services / Government / Industry Body 2%
Film Industry 9%

                                                                            Technology / Service Provider 18%

                                                                                                             Cloud 4%

Equipment /                                                                                                  Mobile 1%
Software Manufacturer 23%
                                                                              New Markets 14%                OTT 3%

                                                                                                             Telecoms / Cable and Satellite Operator 5%

Distribution and Delivery 5%
Content / Post Production 7%                                                                                 VR, AR and Mixed Reality 1%

Consultancy / Analytics / Research 5%
Broadcaster / Content Provider 17%
IBC2020 Overview Map
                                                                           Meeting Suites
                                                                                 Showcase
                                                                                  Theatre
  Manage &
Post-Production                                                                                                                                NEW F
                                                                                                                                               IBC20 OR
    Theatre

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                                                                                                                                               C expa
                                                                                                                                                       nds sh
                                                                                Publish
                                                                                                                                               floor th        ow
               IBC                                                              Theatre
            Conference                                                                                                                                  eatres
                                                                                               show.ibc.org
                     Create &
                  Live Production                                         Monetise
                      Theatre                                            & Consume
                                                        OE                 Theatre
                                                       Area

For 2020, IBC will be introducing a series of show floor theatres that will provide product demonstrations and case study
opportunities for exhibitors as part of an optional upgrade package that also includes lead retrieval and data capture. The theatres
are themed based on groups of technologies within the industry value chain and strategically located across the venue. These
theatres will give you a unique opportunity to demonstrate your solution to an energetic and engaged show floor audience. Sessions
will be curated and supported by IBC to compliment the wider conference content programme.
Speaking and Lead Generation Package
The new IBC show floor theatres showcase specific technology themes and all content will be curated by IBC’s team of content
producers in order to link your thought leadership with IBC’s content strategy.

The package includes essential lead retrieval systems and provides data of attendees participating in your session.
♦♦ Speaking opportunity on your chosen IBC Content Everywhere theatre – session to be filmed and hosted online via IBCTV VOD
♦♦ Access to scanned leads from your theatre session
♦♦ D
    edicated theatre marketing and promotion before, during and after the show including logo on dedicated theatre pages on the
   IBC website
♦♦ IBC lead retrieval system including smartphone

 Rate: £7,500

           Publish Theatre                       Monetise & Consume                         Create & Live Production              Manage & Post-Production
            (Hall 5 / CE)                        Theatre (Hall 14 / CE)                         Theatre (Hall 10)                     Theatre (Hall 8)

  ♦♦ Content Delivery                        ♦♦ C
                                                 ontent Rights/                          ♦♦ Acquisition (Cameras,               ♦♦ Content Management
  ♦♦ Multi-Platform Delivery                    Scheduling                                    Lighting, Sound)                    ♦♦ MAM
  ♦♦ CDNs                                    ♦♦ Ad Tech/Ad Sales                          ♦♦ R
                                                                                              emote Production /                 ♦♦ IT Workflow
                                             ♦♦ B
                                                 illing & Subscriptions /                   Switchers
  ♦♦ OTT/VOD                                                                                                                      ♦♦ Automation
                                                Data Analysis                             ♦♦ Automation
  ♦♦ Transmission/Encoding                                                                                                        ♦♦ Editing
                                             ♦♦ Cyber Security                            ♦♦ MIP infrastructure
  ♦♦ P
      layout Automation &                                                                                                        ♦♦ VFX/Graphics
     Delivery                                ♦♦ App Development                           ♦♦ News Production
                                                                                                                                  ♦♦ Audio
                                             ♦♦ Voice Control
                                             ♦♦ AI/Machine Learning
                                             ♦♦ Personalisation

(Content Storage, Test & Monitoring, KVM, Systems Integration, Facility Hardware will be interspersed among all the show floor theatres.)

 Showcase Theatre

IBC will also be launching the new “Showcase Theatre” in the newly built Hall 5 extension. This will be a 250+ attendee, purpose built
stage, offering free to attend sessions that cover strategic content from rapid growth market sectors. Opportunities will be available
for exhibitors and sponsors to position themselves at the forefront of these topics, working alongside IBC’s own content producers to
curate a tailored programme.

Topics will include:
 Cloud Services  AI & Machine Learning  Telco & Media Convergence  Cyber Security  Esports  Blockchain

Contact the sales team for further information at sales@ibc.org
IBC2020 Exhibition Space

Space Only Stand Packages                                                Enhanced Shell Scheme
The best option for unlimited                                            Stand Packages
                                   Rates:            £ per m2                                                      Rates:         £ per m2
flexibility, customisation and                                           With an Enhanced Shell Scheme,
                                              Premium    Standard                                                  9 - 11 m2        719
maximum impact, you can                                                  you are getting all the benefits of
                                   Early*     340         328                                                      12 - 14 m2       678
appoint a stand builder and you                                          a basic Shell Scheme plus the
                                   Standard   380         366                                                      15 - 19 m2       645
can create a stand to meet your                                          addition of exhibition essentials such
requirements and budget.                                                 as lead retrieval and internet. With      20 - 30 m2       610

The minimum size for Space Only is 30m2. If you need extra               enhancements including furniture and
space, double-decker stands are possible in most halls at a              logo board, this is the ultimate turnkey package.
surcharge of 25% of the Space Only rate.

We have put together a number of design guidelines to ensure
that all stands receive maximum visitor exposure and these must
be taken into account when designing your stand.

Standard Shell                                Outside Space                                        Pod Stand Package
Scheme Packages                               Outside space is exactly as it sounds –              A Pod is a new exhibition package
With a Shell                                  space outside                                        designed to provide
                 Rates:      £ per m2                              Rates:       £ per m2                                     Rate: £3,925
Scheme you                                    of the exhibition                                    a lower-priced entry
                          Premium Standard                         Lower rate*    95
are getting a                                 halls, perfect                                       point into the IBC
                 Early*     459      442                           Upper rate*    176
ready-to-use                                  for displaying                                       exhibition for companies with a small
                 Standard 521         502     outside broadcast                                    team who want to demo software or
stand. Perfect
if you need to turn-up- and-show in the       vehicles or exhibits requiring an outside            table top hardware. Located on the busy
shortest time possible without any hassle.    environment.                                         flyover walkway between Halls 7 and 8.

The package provides a shell – walls,         If you already have a stand in one of the
carpet, spotlights and power socket –         halls you can book outside space at a
creating the perfect base for you to add as   discounted rate.
necessary.                                    *For companies who order an outside space plus
                                              an inside site of at least 30m2 Space Only or 21m2
                                              Shell Scheme, the lower rate shall apply.
The minimum size for a Shell Scheme is
9m2 and all stand walls are 2.75m high.
IBC2020 Content Everywhere Packages

Shell Scheme Stand                                                             Space Only
 High quality stand build (6 sqm system shell scheme stand)                   Complimentary speaking opportunity on either of the IBC
    with company name on the fascia                                                 Content Everywhere Theatres - session to be filmed and
 Furniture package – 2 x high stools, 1 x counter/storage unit                    hosted online via IBCTV VOD*
    and 1 x literature rack                                                     Access to scanned leads from your Content Everywhere
 Electrical power – 1 x 13amp power socket                                        Theatre session

 Lighting – 2 x spotlights (per 6 sqm)                                        Opportunity to submit an opinion piece on IBC365

 Standard broadband connection (512kbps) and 20%                              Dedicated IBC Content Everywhere marketing and promotion
    discount off any further internet upgrade                                       before, during and after the show including logo on dedicated
                                                                                    Content Everywhere pages on the IBC website
 Complimentary speaking opportunity on either of the IBC
    Content Everywhere Theatres - session to be filmed and                      IBC lead retrieval system and complimentary devices**
    histed online via IBCTV VOD*                                                1MB broadband connection and 20% discount off any further
 Access to scanned leads from your Content Everywhere                             internet upgrade
    Theatre session                                                             Inclusion in the IBC online exhibitor list
 Dedicated IBC Content Everywhere marketing and                               1 x complimentary day pass to the IBC Conference
    promotion before, during and after the show including logo                  30% discount on IBC Daily display rate card advertising
    on dedicated Content Everywhere pages on the IBC website
                                                                                Access to the Content Everywhere Networking Garden
 IBC lead retrieval system including smartphone                              *
                                                                                The number of speaking opportunities available is limited so alternative
 Inclusion in the IBC online exhibitor list                                  options for promotion are available including a C-Level interview.
                                                                               **
                                                                                 The number of devices is dependent on stand size.
 1 x complimentary day pass to the IBC Conference
 30% discount on IBC Daily display advertising
                                                                                   Rates:                            Per sqm stand
 Access to the Content Everywhere Networking Garden
*
                                                                                   Early rate*                       £645
The number of speaking opportunities available is limited so alternative
options for promotion are available including a C-Level interview.                 Standard rate                     £667

    Rates:                             Per 6 sqm stand

    Early rate*                        £8,409

    Standard rate                      £8,771

    Meeting packages are available in Content Everywhere upon request.
    Please contact sales@ibc.org for options.

*Early rates valid until last day of IBC2019 on Tuesday 17th September 2019.
IBC2020 Meeting Space
IBC meeting rooms provide the perfect opportunity away from the busy show floor for you to host clients, conduct more formal
presentations or hold a cocktail hour in an exclusive setting. There are three different types of meeting space available, with options
to suit all requirements and budget: Meeting Suites, Balcony Suites and RAI Meeting Rooms. Meeting space is available for exhibitors
with a main exhibition stand or those who reach a minimum spend (£21,000) through meeting space and promotional activity.

Meeting Suites                                Balcony Suites                                RAI Meeting Rooms
Meeting Suites are located in the             Balcony Suites are available along the        RAI Meeting Rooms are located across
exhibition centre and facilitate a unique     balconies on both sides of Hall 1 for use     the RAI and vary in size and price. These
private and quiet setting in which to         as additional space for hospitality suites,   rooms are available by the day and offer
conduct business meetings moments             offices, demo areas or presentation           exhibitors the chance to hold off stand
away from the busy exhibition floor.          areas only.                                   meetings and presentations in a ready to
                                                                                            use space.
 Rates:           £ per m2
 Shell (4 x 4m)        478
 Bespoke (from 30m2)   354                     Rate: £167 per m2                              Rate: From £690 per day

For more information about all exhibiting and meeting space options, visit show.ibc.org/exhibitatIBC
Promotional Opportunities
IBC’s sponsorship and promotional opportunities provide a year round solution to help you generate leads, build
brand awareness and establish thought leadership.
IBC365 was launched to provide the global media, entertainment and technology community with year-round information and insight.
IBC365 has a database of over 55,000 subscribers, 1,800,000 page views and can provide 365 day digital campaigns that leverage
the power of IBC’s unique database enabling you to engage with the industry all year round.
For the show itself, IBC’s promotions, sponsorship and event packages start at the airport and are threaded throughout the
conference and exhibition, giving you the perfect platform to promote your brand to more than 55,000 potential attendees from
150 countries.
IBC can also offer a range of tailor-made packages to suit your company’s individual marketing needs and budgets.
Explore the range of options on offer:

   IBC365                         Conference                        Onsite Branding                  Digital

 IBC Daily                        Events                            Print                            Executive Forums

Contact us

To find out how you can get involved and
maximise your attendance at IBC2020 contact
our dedicated Sales Team

T: +44(0)20 7832 4100 E: sales@ibc.org
RAI Amsterdam
Exhibition 11-15 September 2020

                                                                                                                 2020

By the industry, for the industry
IBC is the world’s most influential media, entertainment and technology show. IBC is owned by six organisations that represent
both exhibitors and visitors. Uniquely, the key executives and committees who guide the convention are drawn from these leading
organisations, bringing with them experience and expertise in all aspects of our industry.

                                                        The Society for                                The Society of Motion Picture
                                                    Broadband Professionals                              and Television Engineers

IBC Third Floor, 10 Fetter Lane, London, EC4A 1BR United Kingdom
T +44 (0) 20 7832 4100 E info@ibc.org W show.ibc.org
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