EXHIBITOR GUIDE ITB BERLIN 2019
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
EXHIBITOR GUIDE ITB BERLIN 2019
EDITORIAL TABLE OF CONTENTS
02 Editorial
FIRST THINGS FIRST
04 Important dates
05 Trade show planning
06 ITB Berlin schedule
08 Budget planner
TRADE SHOW PRESENCE
Dear ITB Berlin Exhibitors, 09 Trade show goals
10 Stand registration
The following 30 pages show you the most important steps to ensure a successful preparation,
exhibition & follow-up at ITB Berlin. Sorted by topics it helps you to get the most out of your trade
12 Most important Log-Ins
show participation. 13 Official Media Partner
14 Sustainable trade show presence
At ITB Berlin 2019 Malaysia will be our Official Partner Country. We therefore call your attention 15 Stand conception
to our ITB Culture Courses. Get prepared for cultural characteristics of Southeast Asian countries 19 Stand staff
with eLearnings, videos, and articles and become a cultural business expert. More information
20 Successful communication
available at www.itb-berlin.com/ITBCultureCourses.
GENERATING CONTACTS
And if you still happen to have any questions, my team and I are always happy to be of assistance.
Please contact us at itb@messe-berlin.de.
Warmest regards,
21 Get more contacts
David Ruetz 22 Press service
23 Tips for successful B2C days
24 Sponsoring, advertising opportunities & materials
Head of ITB Berlin / Exhibition Director FOLLOW-UP
25 Evaluation & Follow-up actions
PRACTICAL INFORMATION
26 Valuable tips
27 Quick onsite orientation
28 ITB App
29 ITB Berlin contact persons
30 Imprint
2 3
FIRST THINGS FIRST FIRST THINGS FIRST
IMPORTANT DATES!
Event duration
6 – 10 March 2019
Registration deadline
1 September 2018
Opening hours
Daily 10:00 am – 6:00 pm
(Exhibitors: 8:30 am – 7:00 pm)
Set-up
Constructive stand construction:
27 February 2019, 7:00 am – 10:00 pm
TRADE SHOW PLANNING
until 5 March 2019, 7:00 am – 10:00 am
Trade show organization is a complex topic. But there are several general rules.
Trade Show Planning Tools can be found on our website at
Decorative stand construction:
www.itb-berlin.de/en/Exhibitors/TradeShowPlanning/PlanningTools.
5 March 2019, 10:00 am – 10:00 pm
Dismantling
10 March 2019 after 6:00 pm
until 14 March 2019 (daily 7:00 am – 10:00 pm)
EXHIBITOR NEWSLETTER
We send the latest information and details about ITB Berlin as well as important deadlines to
the email address of the contact person entered on your stand registration. Please pay careful
attention to these important notices.
PLACING ORDERS IN OUR
WEBSHOP
Starting in October, all of our services can be found online in our webshop – Berlin ExpoCenter
YOUR CONTACT online (BECO) – here: www.itb-berlin.com/webshop.
The webshop is your ordering platform for all products and services you will need for your trade
Teresa Baumgarten Telephone: +49 (0)30 / 3038-2002, Email: baumgarten@messe-berlin.de
show participation: for everything from floral decorations, additional tickets, security and parking
Margot Dennenmoser Telephone: +49 (0)30 / 3038-2125, Email: dennenmoser@messe-berlin.de
places to cleaning, communication and stand equipment.
Christina Freier Telephone: +49 (0)30 / 3038-2128, Email: freier@messe-berlin.de
Anne Gschwandtner Telephone: +49 (0)30 / 3038-2195, Email: gschwandtner@messe-berlin.de
Juliane Gaebler Telephone: +49 (0)30 / 3038-2126, Email: gaebler@messe-berlin.de
Friederike Hansen Telephone: +49 (0)30 / 3038-2122, Email: hansen@messe-berlin.de
Sophie Hein Telephone: +49 (0)30 / 3038-2156, Email: hein@messe-berlin.de
Maren Hönninger Telephone: +49 (0)30 / 3038-2111, Email: hoenninger@messe-berlin.de
Rika Jean-Francois Telephone: +49 (0)30 / 3038-2157, Email: jeanfrancois@messe-berlin.de
Diana Klaue Telephone: +49 (0)30 / 3038-2307, Email: klaue@messe-berlin.de
Lisa Klimke Telephone: +49 (0)30 / 3038-2167, Email: klimke@messe-berlin.de
Christina Mestrom Telephone: +49 (0)30 / 3038-2123, Email: mestrom@messe-berlin.de
Jessica Naranjo Martínez Telephone: +49 (0)30 / 3038-2528, Email: naranjomartinez@messe-berlin.de
Fernando Miranda Martín Telephone: +49 (0)30 / 3038-3277, Email: mirandamartin@messe-berlin.de
Deborah Rothe Telephone: +49 (0)30 / 3038-2144, Email: rothe@messe-berlin.de
Ramona Zaun Telephone: +49 (0)30 / 3038-2155, Email: zaun@messe-berlin.de
If you have any questions or require support, please contact the Messe Berlin International
Representative in your country. For additional information, please go to: www.itb-berlin.com/contact.
4 5
FIRST THINGS FIRST FIRST THINGS FIRST
EXHIBITOR SCHEDULE from Feb
Contact other participants via the ITB
Networker Directory, register your stand www.itb-berlin.com/networking
ITB BERLIN 2019 from Feb
staff with individual profiles
Send invitations to customers
6 Feb 2019 Order stand construction and equipment www.itb-berlin.com/webshop
Organize transport for trade show
The following pages give you a quick overview of the most important basics and deadlines for a 6 Feb 2019 www.itb-berlin.com/webshop
materials
successful trade show presence.
Order parking and/or loading spots for
6 Feb 2019 www.itb-berlin.com/webshop
cars/trucks/containers
ORGANISATION PR & MARKETING TRAVEL
Order stand cleaning and
6 Feb 2019 www.itb-berlin.com/webshop
disposal services
6 Feb 2019 Apply to GEMA for music license www.itb-berlin.com/webshop
DEADLINE TO DO ADDITIONAL INFORMATION
as early as Order security services and insurance for
Define trade show goals 6 Feb 2019 www.itb-berlin.com/webshop
possible exhibited goods
as early as 6 Feb 2019 Order catering www.itb-berlin.com/webshop
Apply for visa (if necessary) itb@messe-berlin.de
possible
as early as 6 Feb 2019 Organize additional stand personnel www.itb-berlin.com/webshop
Make your travel bookings www.itb-berlin.com/travel
possible
Book advertising in the official daily
until mid-Feb www.itb-berlin-news.com
as early as Book rooms for press conferences/ ITB Berlin News
zaun@messe-berlin.de
possible seminars/presentations
Add/update co-exhibitors’ entries in www.virtualmarket.itb-berlin.de/en/exhibitor-area/login
15 Feb 2019 the ITB Berlin Virtual Market Place, or
1 Sep 2018 Submit stand registration www.itb-berlin.com/application
send log-ins directly to co-exhibitors editorial@virtualmarket.itb-berlin.de
starting in Request information about sponsoring Make sure you received the following:
www.itb-berlin.com/sponsoring
September and advertising opportunities Down Payment Invoice for stand rental
15 Feb 2019
and advertising box, codes for free
starting in exhibitor tickets
Select a stand construction company www.mb-capital-services.com
September
Order ticket vouchers/codes for clients www.itb-berlin.com/webshop
1 Dec 2018 Register co-exhibitors www.itb-berlin.com/application 20 Feb 2019
20 Feb 2019 Order additional exhibitor passes www.itb-berlin.com/webshop
Update exhibitor entry in the ITB Berlin
15 Jan 2019 www.virtualmarket.itb-berlin.de/en/exhibitor-area/login
Virtual Market Place
27 Feb 2019 Start of stand construction
Send us information on your highlights
15 Jan 2019 itb@messe-berlin.de until start of
for the public days (ITB Berlin weekend) www.itb-berlin.com/exhibitorspr
trade show Book press box, prepare press kits
Submit stand construction details
15 Jan 2019 messetechnik@messe-berlin.de 6 – 10 March 2019 ITB Berlin
for official approval
editorial@virtualmarket.itb-berlin.de 10 (after 6:00 pm)
Book advertising and upgrades on ITB Stand disassembly (from 6.p.m)
until mid-Jan Berlin Virtual Market Place, in the ITB App, – 14 March 2019
www.itb-berlin.com/Exhibitors/SponsoringPromotion/
the ITB Berlin Hompage.
DigitalPrintAdvertising max. 1 week Evaluation and Follow-up (Thank-you
after ITB notes, etc.)
Check the ITB Berlin Convention and www.itb-convention.com/program
starting mid-Jan
Event Program www.itb-berlin.com/events
end of Jan Register contacts in the press guide www.itb-berlin.com/exhibitorspr
Register für the Matchmaking Tool of the itbspeednetworking@messe-berlin.de
end of Jan ITB Speed Networking event and schedule
meetings with top buyers www.itb-berlin.com/Exhibitors/SpeedDating
Register your events for official approval
31 Jan 2019 and publish them in the event calendar www.itb-berlin.com/webshop
for free
end of Jan Send press releases and invitations www.itb-berlin.com/exhibitorspr
6 7
FIRST THINGS FIRST TRADE SHOW PRESENCE
COST OVERVIEW
ITB BERLIN STAND RENTAL CALCULATOR
Use our budget planner to calculate your costs in no time at all – for every stand type and size:
www.itb-berlin.com/application
BASIC COSTS
Stand rental fee, exhibitor passes, promotion package, AUMA fee ………… €
Technical services (electrical, gas and water connections, cleaning, etc.) ………… €
Telecommunication and network equipment (telephone, internet etc.) ………… €
STAND CONSTRUCTION, EQUIPMENT AND DESIGN
Stand construction (materials, construction, dismantling, suspensions, etc.) ………… €
Stand equipment (furniture, floor covering, lighting, etc.) ………… € TRADE SHOW GOALS
Stand design (lettering, decoration, etc.) ………… € Take some time to carefully consider exactly what you would like to accomplish at ITB Berlin –
and steer your trade show presence in the direction with the best prospects for success.
STAND SERVICES AND COMMUNICATION In addition to your stand construction and activities, your communication measures in the run-up
to the trade show should also be oriented towards your trade show goals.
Sponsoring & Promotion, invitations, ticket vouchers ………… €
Catering for visitors ………… €
Upgraded entry in the ITB Virtual Market Place, press box ………… € CONTACTS BUSINESS
Promotional materials (brochures, flyers, giveaways, etc.) ………… €
• Establishing contacts with sales • Fine-tuning your price ranges
TRANSPORT UND HANDLING and cooperation partners • Business initiation
• Acquiring new customers • Closing deals
Freight costs, transport and storage, waste removal, insurance ………… € • Maintaining relationships with • Analyzing export opportunities
regular customers and new markets
PERSONNEL AND TRAVEL COSTS • Reaching new target groups
• Finding new employees
Personnel costs ………… €
Travel, CO2 offsetting, accommodation, trade show staff expenses ………… €
IMAGE INFORMATION
OTHER COSTS
Trade show evaluation ………… € • Strengthening your image • Visiting experts’ conferences and
• Raising your public profile seminars, e.g. ITB Berlin Convention
Follow-up activities (thank you letters, sending documents, etc.) ………… € • Presenting interesting new and ITB eTravel World
products • Identifying developments, niche
Other costs relating to trade show preparation ………… € markets and trends
• Analyzing the competition and
market situation
Your customized trade show budget ………… €
8 9
TRADE SHOW PRESENCE TRADE SHOW PRESENCE
tion
Registra
deadline
ber
1 Septem
YOUR STAND AT ITB BERLIN FAST AND EASY STAND
REGISTRATION
FOUR IMPORTANT QUESTIONS YOU SHOULD ANSWER FIRST:
In order to consider our exhibitors’ wishes and to ensure that both the exhibitors and the
1 In which hall would you like to be? organizer can plan effectively, we need to receive all stand registration forms by 1 September.
ITB Berlin features not only geographical organization but also thematic segments which help If you have any questions regarding your stand registration, please contact the ITB Berlin team.
visitors and exhibitors quickly find their way through the vast amounts of service offerings the You can find your personal contact person here: www.itb-berlin.com/organiser.
trade show has to offer. Detailed information about the different segments can be found at
www.itb-berlin.com/segments. Please note that stand allocation is based on availability. Simply download the stand registration form from the ITB Berlin website, fill out the PDF on
your computer, and email it to us. Of course, if you prefer, you can print it out and fax it.
2 How much space do you need? The document also contains the exhibition terms and conditions for participating in ITB Berlin.
Allow for enough space to accomplish your trade show goals. You should take into account the
number of potential co-exhibitors and the amount of space your competitors used the previous After having received and checked your stand registration, we will send you a stand offer as
year. Layout is also important – space for presentations, catering, meetings, image building, quickly as possible. Please confirm your stand offer as soon as possible – ideally, via email.
receiving visitors and related functions needs to be carefully considered.
!
3 Which type of participation is the most promising?
You can present your organization with your own trade show stand or in the framework of a
shared stand or pavilion. An individual stand can be individually coordinated to express your CO-EXHIBITOR REGISTRATION
organization’s corporate design and is available in many sizes. Participation in a shared stand
costs less and requires less work: as a co-exhibitor of a country or association, or as a sub-exhibitor In order for you to optimize your use of all ITB Services, we need your complete co-exhibitor data,
of a partner organization, you can benefit from the experience of the main exhibitor, and you with a concrete contact person with his/her direct email address. Please fill out and return the co-
will have less front end organization work. exhibitor form to itb-coexhibitor@messe-berlin.de no later than 1 December. If you prefer, you can
of course send us the required information digitally, e.g. as an Excel-file.
4 Which type of stand is best?
There are stands with one, two, three or four open sides. The more open sides you have,
the more visible you are to visitors. Row stands have the lowest prices. A surcharge is imposed
on corner, peninsula and island stands.
STAND REGISTRATION
WHAT IS THE PROMOTION PACKAGE?
The services of the obligatory promotional package include listings in the ITB App, at the ITB Berlin
Virtual Market Place and in the ITB Exhibitor Index of ITB Quickfinder.
WHAT IS THE AUMA FEE?
The AUMA fee of EUR 0.60/sqm of exhibition area is levied in accordance with the agreement
with the Association of the German Trade Fair Industry (AUMA).
C I C
WHY DO I HAVE TO PROVIDE A PERSONAL EMAIL ADDRESS?
We send the latest information and advice about ITB Berlin as well as the most important deadlines
to the email address you provide under “contact person” on the stand registration form.
C P C
WHEN WILL THE BILLS BE SENT?
You will receive a Down Payment Invoice from ITB Berlin until mid-February. The Final Invoices are
R R normally sent out until end of May.
R - ROW STAND
R R R R IS MY COMPANY EXEMPT FROM VALUE ADDED TAX (VAT)?
C - CORNER STAND If you are taking part in ITB Berlin and your organization is located outside of Germany, please fill
R R out the VAT-ID form in the stand registration. Companies based outside the European Union: Please
P - PENINSULA add a copy of your business certificate, and if applicable, an informal translation in English or German.
C C C C I - ISLAND STAND
Our colleagues will determine if you are exempt from VAT.
10 11
TRADE SHOW PRESENCE TRADE SHOW PRESENCE
OVERVIEW OF THE MOST IMPORTANT OFFICIAL MEDIA PARTNER OF
(ONLINE) PLATFORMS THE ITB PROMOTION PACKAGE
Watch
1. ONLINE ORDERS IN BECO WEBSHOP www.i
the tuto
tb-berli rial at
1. You can log-in with last year’s username & password. ITBAca n.de/IT
demy/I BBerlin
TBTuto /
Did you forget your user data? Please contact rials
beco-support@messe-berlin.de ITB VIRTUAL ITB BERLIN NEWS /
ITB APP
MARKET PLACE ITB QUICKFINDER
or
2. New Registration: Please follow the registration in the
Contact for questions:
YOUR MEDIA PRESENCE VIA THE PROMOTION PACKAGE
BECO webshop. After authorization by our team you will receive
a link to set a password. Telefon: +49 (0)30 3038 1468 Main exhibitor services Main exhibitor services Main exhibitor services
or E-Mail:
3. You are a co-exhibitor and your main exhibitor will order for you. beco-support@messe-berlin.de • Basic company entry (company
name, country code, postal code,
city, address, hall and stand
number)
• Email address
• Company profile • Basic company entry (company
Contact for changes, upgrades & advertising:
2. ITB BERLIN VIRTUAL MARKET PLACE (max. 4,000 characters) name, address, hall and stand
number)
ITB Berlin Virtual Market Place • Company logo
& ITB APP Editorial Team & Online Marketing • Link to company website • Email adress • Company name
• Telephone- and fax number (max. 65 characters),
1. You will receive your login data from the Virtual Market Telephone: +49 (0)30 3038 2180 • Link to image video
hall and stand number
• Entries in up to 5 categories of the • Link to company website
Place® Team. You can log-in with last year’s username & Email:
branch index • Entries in up to 5 categories of the
password. editorial@virtualmarket.itb-berlin.de branch index and 1 entry in
• Presentation of up to 4 products
or: with text and pictures with a link „Countries & Regions“
to the offers at your website
You can ask for your log-in data from the Virtual
(max. 4,000 characters plus 1 image
Market Place® team. per offer)
Co-exhibitors may receive their own log
2. After logging in, changes to your exhibitor entry can be • Link to your Social Media profiles
in details for the VMP directly. The main (e.g. Facebook, Twitter etc.)
made on your own at
exhibitor just has to contact the editorial
www.virtualmarket.itb-berlin.com/en/for-exhibitors, or Co-exhibitor services Co-exhibitor services Co-exhibitor services
team of ITB Berlin Virtual Market Place to
with the help of the Editorial Team. Changes apply in
confirm.
your basic data of the Virtual Market Place® and in the • Basic company entry
(company name, country code, • Basic company entry (company
ITB App. postal code, city, address, hall and name, address, hall and stand
number)
3. Upgrade & additional advertising is available stand number) • Company name
• Email address • Email adress (max. 65 characters),
throughout the year and can be done via the online- hall and stand number
• Company logo • Entry in 1 category of the branch
shop of the Exhibitor Area in the Virtual Market Place®. index and 1 entry in „Countries &
• Entry in 1 category of the branch Regions“
index
3. ITB QUICKFINDER
1. The exhibitor name will be automatically derived from Contact for upgrades and advertising:
EXHIBITOR PROFILE ENHANCEMENTS & UPGRADES
your ITB Berlin Virtual Market Place profile. Cleverdis / ITB Berlin News Online Catalogue Profile App profile Print profile
2. Upgrade & additional advertising is available Telephone:+33 (0)442 774609
throughout the year. Email: • Banner advertising • Advertising
• Banner
jeanfrancois.pieri@itb-berlin-news.com • Co-exhibitor upgrade
• Cross media packages
• Logo/banner advertising
• Digital Press Box • Highlighted company name
4. TICKETSHOP – SECUTIX
Contact for questions: • Data can be modified by using the • Data can be modified by using the
1. To redeem the codes for your exhibitor tickets (free and
Telefon: +49 (0)30 3069 6969 VMP login data VMP login data
ordered ticket codes), login to www.itb-voucher.com. • Upgrades can be booked via the
E-Mail: • Upgrades can be booked via the • Upgrades can be booked via the Cleverdis Media Kit or direct con-
You can login with last year´s login details. VMP Media Kit or via direct contact VMP Media Kit or via direct contact tact to the ITB Berlin News Team
kartenservice@mb-capital-services.de with the VMP Editorial Team with the VMP Editorial Team
or: • Website:
• Website: • Website: itb-berlin-news.com
If you don’t have an account yet, please click www.virtualmarket.itb-berlin.com/ www.virtualmarket.itb-berlin.com/
“Create new account”. en/for-exhibitors en/for-exhibitors
2. Personalise your exhibitor tickets. Name changes are
possible until 24 h before the trade show.
3. Print your ITB Berlin exhibitor ticket.
12 13
TRADE SHOW PRESENCE TRADE SHOW PRESENCE
SUSTAINABLE TRADE SHOW
PRESENCE
ITB Berlin pays special attention to implement green and social event standards: We use intelligent
renewable energy sources. We avoid waste – and we recycle. We try to save energy. We are commit- CONCEPTION AND CONSTRUCTION
ted to Human Rights in tourism. Please help minimize any negative environmental consequences.
OF A SUCCESSFUL TRADE SHOW
TRAVEL STAND
• With our partner, atmosfair, you can directly offset the CO2 emissions that occur during
your travels. www.atmosfair.com
First of all, fine-tune the overall concept of your trade show stand so that it represents your goals.
• For distances shorter than 600 km, please use the CO2-neutral train special offered by Deutsche
In addition to interesting exhibits, your trade show stand should also present your company’s
Bahn to ITB Berlin.
philosophy. The main focus of the concept behind the stand should be a convincing design –
• The Berlin ExpoCenter City exhibition grounds have excellent connections with the Berlin
attractive, inviting and perfectly in tune with your objectives for the trade show.
public transport system.
• Our convenient bus shuttle system takes you fast and comfortable from the city centers East
and West to the exhibiting grounds. www.itb-berlin.com/travel
SYSTEM STAND OR INDIVIDUALLY DESIGNED STAND?
As a general principle, you can present yourself at ITB Berlin with a system stand or individually-
PRINT MEDIA designed stand. System stands employ low-priced, pre-fabricated parts, which are easy to transport
and store; they require fewer personnel for assembly and disassembly. Modern system stands
• Use environmentally-friendly materials for all advertising and packaging.
nowadays allow a great deal of latitude towards custom design.
• Whenever possible, go paperless.
• Avoid excessive production of printed advertising materials.
With an individually-designed stand, you can most precisely implement your own design ideas;
• For materials which must be printed use environmentally-neutral FSC-certified paper and
this makes individually-designed stands more expensive. A combination using system components and
environmentally-friendly printing ink.
individual construction methods is popular, as it allows for a comparatively large amount of variability.
Whether you opt for a system stand or an individually-designed stand: A re-usable stand is definitely
STAND CONSTRUCTION more cost-effective, and usually better for the environment, too.
• Make sustainability an important factor when you select your stand construction company.
• Choose environmentally-friendly building materials and paints.
• Use materials and components multiple times.
• Conserve resources by renting furniture and plants.
• Diligently work to minimize packaging materials.
• Choose the most environmentally-friendly transport options.
• Separate your waste diligently and put it in the corresponding recycling containers.
CATERING System stand Individually-designed stand
• Avoid using disposable plates and cutlery.
• Avoid plastic bottles and use refillable water bottles.
TECHNICAL DETAILS & GUIDELINES
• Ask for certified organic and fair trade products.
When planning your trade show presence, please do not forget to implement the technical
• When possible, avoid imported exotic products and use seasonal, regional ones instead.
guidelines for stand construction, safety regulations, and so on. You can download the
• Choose suppliers who work to reduce packaging waste (e.g. suppliers who avoid using styrofoam
guidelines here: www.itb-berlin.com/exhibitor. Additionally, we offer you further Trade Show
and other non-recyclable materials).
Planning Tools and information for your stand constructors on our website at
• Find out whether food leftovers can be donated to institutions like the “Berliner Tafel”.
www.itb-berlin.de/en/Exhibitors/TradeShowPlanning/PlanningTools.
• Find out if your suppliers collect and recycle used cooking oil.
Watch compliance with human rights, especially regarding the working conditions.
WE ARE PLEASED TO OFFER SUPPORT WITH YOUR STAND
Further information at www.ilo.org.
CONSTRUCTION
Our subsidiary company, MB Capital Services GmbH, is pleased to help you with all questions regarding
For more information: www.itb-berlin.com/csr
your trade show stand – from planning and design to construction: www.mb-capital-services.com.
14 15
TRADE SHOW PRESENCE TRADE SHOW PRESENCE
IMPORTANT KEY WORDS FOR A MULTI-SENSORY > Integrate olfactory stimuli (fragrances), tactile elements (wall material, floor
covering) and taste based elements (food, drinks) into your stand concept.
SUCCESSFUL TRADE SHOW STAND SOUNDS > Unexpected, pleasant sounds and tones (primeval forest, waves, wind) and applause
attract attention.
INTERACTION > Get your customers to interact. Contests and drawings attract an audience
COLOR > Use the colors and design of your trade show stand to reflect your corporate identity. to your stand. Let them try out innovations and/or exhibits that are typical for your company.
The colors should underline your most important messages without being distracting. Keep in
mind how colors affect us. GIVEAWAYS > Special and authentic giveaways create a positive association with your company
and serve as an introduction for discussions.
IMPACT > Use large, easily-readable messages and slogans. Slogans should be unique and
authentic: It’s better not to have a slogan at all than to have a stale one. OFFICE SUPPLIES > Don’t forget to bring a stapler, scissors, double-sided adhesive tape,
memo pads, markers, pens, paperclips, etc.
PICTURES > Use pictures and photos – after all, a picture is worth more than a thousand words.
Motives with people have a greater effect than landscapes. Exceptional forms and powerful colors SUSTAINABILITY > During the planning process – stand, advertising, waste management –
attract attention, e.g. motives which have been altered. don’t forget to consider the environmental impact of the materials you’re planning to use.
TECHNOLOGY > Present yourself visually – with films and multimedia applications. Installations VIRTUAL REALITY > VR glasses allow trade show visitors to experience your destination or
attract attention - make it easier to establish contact with visitors and help fill in waiting time. services.
LIGHT > Use illumination to accentuate important areas of your stand. Illuminated areas suggest ACCESSIBILITY > Make sure you have barrier-free access for visitors with walking or visual im-
that there is something special to see. Be careful with bright lights – they can be too bright and pairments, e.g. with ramps, steps and furniture rich in contrast, adequate passage widths,
also give off heat. movable seats, and the height of counters and meeting areas.
DECORATION > Flowers and plants create an inviting atmosphere.
FUNCTIONALITY > Equip your stand with enough meeting areas, perhaps with a bar and sitting
area. Easily-accessible sitting areas invite people to stay for a while.
BEST EXHIBITOR AWARDS
During the trade visitor days, an independent jury of around 30 junior tourism experts from
the Cologne Business School (CBS) will evaluate all the stands of ITB Berlin according to a specified
list of criteria which was developed especially for this event. Quality characteristics like stand
design, service competence, transfer of information and creativity will determine the winners.
Traditionally, the Best Exhibitor Award is presented on the exhibition grounds on the evening
of ITB Saturday. All details about the Best Exhibitor Award can be found here:
16 17
www.cbs-bea.com
TRADE SHOW PRESENCE TRADE SHOW PRESENCE
SERVICES FOR YOUR SUCCESS THE FOUR KEY POSITIONS
FOR STAND OPERATIONS
BERLIN EXPOCENTER ONLINE (BECO)
In order to ensure the success of your trade show stand, we recommend that you keep four key
Starting in October, all of our services can be found online in our webshop – Berlin ExpoCenter online positions filled. If you have a smaller stand, multiple positions can be carried out by one employee.
(BECO) – here: www.itb-berlin.com/webshop. The webshop is your ordering platform for all the products
and services you will need for your trade show participation.
CATERING AT THE STAND
Exhibitors who offer visitors something tasty keep them longer at the stand. For example, you can offer
gastronomic specialties of your region. You are not allowed to sell food or beverages, however. By the way,
our subsidiary, Capital Catering, can help you with all questions regarding the gastronomical well-being
of your guests: www.capital-catering.com
Contact: projekte@capital-catering.de
THE HOOKER THE CHECKER THE SELLER THE TRACKER
attracts the attention of personally greets every does what his/her immediately puts the
EVENTS AT THE STAND visitors who are passing visitor. He/She clarifies name says: This data from the visitor’s
by. This can be a friendly the reason for the visit: person is optimally business card into the
Panel discussions, presentations and shows attract press and visitors. hostess with candies or Is the visitor only interes- trained to answer database and writes
Stand parties can strengthen your image in a multidimensional way and a clown with a rubber ted in giveaways? Does all questions about a follow-up email
create opportunities for informal meetings. microphone; the possibili- the visitor want to sell your products. afterwards.
Please note that your event must be registered (via the webshop) by ties are virtually endless. something? Or could this
31 January 2018. be a potential customer
who can be immediately
directed to the seller?
Events can take place from 10:00 am and must finish by 6:00 pm. Events can only take place in your
assigned booth space – not in the aisles. Musical performances before 6:00 pm on trade visitor days are
generally prohibited. Presentations using amplified sound must always be arranged in advance with both YOUR STAND STAFF IS AN IMPORTANT FACTOR FOR YOUR SUCCESS
trade fair management and your stand neighbors.
If you would like to successfully reach your customers, not only do you need to have enough
Please also note that there are fees for events which take place between 6:00 pm until 10:00 pm (outside personnel for your stand, but the staff also needs to have the right skills. Messe Berlin would be
of official trade fair operating hours) e.g. for security personal (mandatory) and other services, such as: pleased to help you find stand personnel: www.mb-capital-services.com.
barriers, sanitation personnel, cloakroom, (emergency) medical services, etc. Event guests who arrive
Personnel for your stand, as well as for building up and disassembling your stand, can also be
before the end of the trade fair day require a valid trade fair ticket.
found via the German Employment Agency: spandau.jobvermittlung@arbeitsagentur.de.
Detailed information: itb@messe-berlin.de
You will achieve the best results when you train your personnel before the trade show begins.
The final briefing should be no later than on the last day before the trade show begins, and the
BUSINESS CENTERS: FOR ALL THOSE IMPORTANT THINGS procedures at the stand should be clearly explained. We recommend a feedback round after each
day of the trade show in order to best identify problems and coordinate the following days.
You can find Business Centers at different points on the exhibition grounds. They are useful facilities
offering photocopying, telephone, Internet, computers, scanning, burning CDs, prepaid/ Stand personnel training should include the following topics:
normal/SIM telephone cards, laptop connections, business cards and much more.
Trade show objectives and target groups Dress code, accessories and nametags
CLEANING AND SECURITY Co-operation partners and potential Work schedule, hierarchies and precise
customers assignment of responsibilities
We would be pleased to give you a custom-made service offer for keeping your stand clean and secure. 30 second description of what you offer Special promotions and events during
Our cleaning companies offer reliable, professional cleaning and waste management services, both before Interpersonal communication ITB Berlin
the trade show starts as well as for the evenings when the trade show is taking place. You can also book Writing dialogue reports Team introduction – including external
stand security cover to keep your stand and exhibition merchandise under surveillance day and night, as Stand procedures and code of conduct personnel
well as during the construction and disassembly times. In any case, we definitely recommend that you
insure your valuable exhibition materials.
18 19TRADE SHOW PRESENCE GENERATING CONTACTS
TIPS FOR SUCCESSFUL
ITB VIRTUAL MARKET PLACE ITB RESEARCH TOOLS ITB PR SERVICES
Update your exhibitor profile to be easily Use our free research lists in order to find Make use of the various ITB services
COMMUNICATION found. Plus: Add individual contact
persons and communicate with over
9.000 networkers.
new contacts and invite them to your
stand.
for your public relation, e.g. press
conferences, press boxes, press guide.
www.itb-berlin.com/Exhibitors/ www.itb-berlin.com/exhibitorspr
www.virtualmarket.itb-berlin.de/ TradeShowPlanning
“How can I help you?” is a better opening question than “Can I help you?” The very best, en/for-exhibitors
however, is when your staff members directly respond to the visitor’s curiosity or interest:
“I can see you’re having a look at our product. What’s most interesting about it to you?
When would you consider using it?” The answer quickly reveals whether the visitor is truly
interested.
GET MORE CONTACTS WITH
THESE QUESTIONS LEAD TO SALES:
THE ITB BERLIN TOOL BOX
• “How could you utilize this product?”
• “What requirements do you have for such a product?”
• “What criteria do you use when deciding to make a purchase?”
ITB SPONSORING ITB BANNER GENERATOR ITB WEEKEND-HIGHLIGHTS
• “What is particularly important to you with regard to such a product?”
Increase the impact of your ITB presence Promote your trade show participation Are you planning to offer activities at
with the ITB Sponsoring portfolio – for with your personalized ITB banner your stand for the public visitors of ITB?
every target group and every budget. including hall and stand number. Let us know and we’ll pass on the
It’s crucial that your staff recognize the customer’s signals, build confidence in their communication information via our extensive B2C
www.itb-berlin.com/sponsoring www.itb-berlin.com/Exhibitors/
and analyze what sort of products the customer is interested in buying, if any. The advantages advertising channels - free of charge.
SponsoringPromotion/Advertising
of any products being considered for purchase should then be clearly explained to the visitor. Materials E-Mail: itb@messe-berlin.de
At the end of the talk, you need to arrange the course of action that follows – and write notes
about all of the important points in a dialogue report. By the way: constructive trade show
talks focus on content, so it’s good to set time limits.
ITB CUSTOMER VOUCHERS ITB BLOGGER SPEED DATING ITB SPEED NETWORKING
Activate your customer database by Exchange views and information in Have pre-scheduled meetings with the
sending them ticket vouchers to visit brief time slots with a large number industry’s top buyers and expand your
you at your stand. of qualified travel bloggers. business network.
www.itb-berlin.com/webshop www.itb-berlin.com/Exhibitors/ www.itb-berlin.com/Exhibitors/
SpeedDating SpeedDating
DIALOGUE REPORTS – THE BASIS FOR SUCCESSFUL FOLLOW-UP
Successful trade show talks have a result: an additional appointment, sending samples, offers,
etc. Every single outcome and every visitor contact should be documented in a dialogue report.
Ready-made dialogue reports will help you gather information quickly and later serve as a basis
for follow-up. There should definitely be room for four essential questions:
ITB EVENT DATABASE ITB APP ITB FOLLOW UP
• WHO? (target group, contact details) Are you planning an event? Make Keep orientation and gain contacts onsite Rent business card scanners to directly
• WHAT? (which product groups were of interest) your event(s) visible to all ITB visitors by by using the ITB App with features save your new contacts for a quick
• HOW? (what’s the next step: send an offer, expect a call, etc.) registering it in the event calendar - like fairground navigation and chat. follow up.
• WHEN? (priority – assign a priority level to each contact) free of charge. Available in February.
www.itb-berlin.com/webshop
www.itb-berlin.com/webshop www.itb-app.de
More information about gaining contacts is available online:
20 www.itb-berlin.com/Exhibitors/TradeShowPlanning/GainingContacts 21GENERATING CONTACTS GENERATING CONTACTS
PRESS SERVICE TIPS FOR SUCCESSFUL GENERAL
FOR ITB EXHIBITORS PUBLIC DAYS
Successful press relations are an effective and comparatively low cost way to get the public’s
attention. In the framework of ITB Berlin Press Service, we are pleased to be able to offer
you support. Press contact: Ms Julia Wegener, j.wegener@messe-berlin.de;
Ms Mirjam Priemer, priemer@messe-berlin.de
YOUR PRESS CONFERENCE AT ITB BERLIN
If you would like to present truly newsworthy information, you should announce it at a press
conference at ITB Berlin. At your request, we would be pleased to enter your press conference
in the event database. As capacities are limited, we recommend that you book the room for
your press conference at the same time you register your stand,
contact: Ramona Zaun, zaun@messe-berlin.de
We are pleased to handle the catering for your press conference. For catering at
CityCube Berlin and on the exhibition grounds, please contact our colleagues of Capital Catering at
projekte@capital-catering.de. EMOTIONAL APPEAL Private visitors are more responsive to pictures and exhibits than
straight text. Change your stand accordingly for the weekend.
TIPS FOR YOUR PRESS BOX
By renting a press box in the Media Center, ACTIONS AT THE STAND Giveaways, show elements and prize drawings attract visitors
you have a central location for making your to your stand. Whether you plan to offer a tasting, music and dance performance, costumes,
press kits accessible to journalists. A professionally photo sessions or mascots, make sure you have enough space.
created press kit increases your chances of coverage
enormously. Alternatively, you can also order an online
press box. FLEXIBLE USAGE If your co-exhibitors are only interested in trade visitors, they can let
Information is available online: other partners or travel agencies use their stand area on the weekend.
www.itb-berlin.com/exhibitorspr
CLEVER PERSONNEL PLANNING Please make sure that your stand is staffed until
TIPS FOR YOUR PRESS KIT 6:00 pm on ITB Sunday. Stands which are disassembled early, and empty stands, have a negative
• Include a short profile of your company. impact on your image.
• The kit should feature the latest information, background material, photos, all of the
texts from the press conference, and, if applicable, the latest press releases.
• Do not include any advertising material. EFFICIENT SPONSORING The ITB Travel Raffle (Hall 4.1) will be promoted across many
• Do not forget to send the kit to media representatives who will not attend ITB Berlin. media platforms. As a sponsor of one of the travel prizes, you are sure to benefit.
Contact: Ms Maren Hönninger, hoenninger@messe-berlin.de
FREE ENTRY IN THE PRESS GUIDE
The press guide makes it easier for journalists to contact exhibitors. The guide will be published FREE ADVERTISING We publicize your highlights on the ITB Berlin website and in our print
online and it will also be available in the Media Center. You can list up to three contact persons for advertising via media co-operations – for free.
your company for free. Additional information is available online at www.itb-berlin.com/exhibitorspr. Contact: itb@messe-berlin.de
ITB NEWSROOM WEEKEND SALES On the two days which are open to the general public, exhibitors can
We are happy to support your PR work by publishing ITB Newsroom articles about your products sell directly to private visitors. Don’t miss out on this opportunity to boost your trade show
or services. You can find the ITB Newsroom online here: newsroom.itb-berlin.de/en. This page is business. Use special offers to attract more attention to your travel packages and tour components.
especially for journalists and online communicators – it’s used a great deal by key influencers. Texts During this weekend, you can sublet your space to your sales partners – e.g. travel agents and
of up to 1,500 characters can be published in the ITB Newsroom. tour operators – or let them use your space for free. Our website helps you get your message out,
contact us: itb@messe-berlin.de.
22 23GENERATING CONTACTS FOLLOW-UP
Reser ve
some tim
in your e
calenda
follow-u r fo r
p and
evaluat
ion
SPONSORING, ADVERTISING
OPPORTUNITIES & MATERIALS
Are you looking for an amplifier to provide communication about your company, products or services?
The large variety of advertising and sponsoring opportunities provides excellent offers for every target group.
BE A SPONSOR! Address your distinct target group. SUCCESSFUL FOLLOW-UP
Your individual Selection of sponsoring packages: Detailed information
target group: can be found at: The reliability, speed and content of your reaction give potential customers insight into your
All visitors • ITB Partner Country company’s style of doing business. Use your contact data as a basis for direct follow-up actions.
• ITB Convention & Culture Partner The following actions should be finished no later than a week after the end of ITB Berlin:
• ITB Sports Partner
Trade visitors • ITB Berlin Convention
• Career Center
• eTravel World
• Blogger Speed Dating mestrom@messe-berlin.de Thank-you mailings for visitors to your stand
• LGBT Pavilion and Events
• ITB Business Points www.itb-berlin.de/sponsoring Establishing telephone contact and scheduling appointments
• World Travel Trend Report
Submitting detailed business offers
Media ITB Press Center
Buyers • ITB Buyers Circle Sending promised documents
• ITB Speed Networking
Sending your trade show final report to journalists
General Public • Travel prizes for the ITB Travel Raffle
• ITB Grand Finale Contacting invited guests who didn’t come to the stand
Placing special offers on the website
ADVERTISE! Increase your visibility with advertising spaces and campaigns. Showing photos from the stand on your website’s gallery
Your advertising Selection of advertising products: Report on ITB Berlin in your customer magazine or newsletter
opportunity: For detailed information contact:
Branding e.g. Tickets, trade visitor bags
Promotion e.g. Licenses for your promoters and hostesses
IN-DEPTH EVALUATION
Outdoor advertising e.g. Mega-banners and window brandings Strebl-Schneider@mb-capital-services.de
Indoor advertising e.g. Pillar advertising and window brandings
Special advertising e.g. Ellipse displays
Print advertising e.g. Advertising in the official daily trade show An evaluation of your presence and a comparison with previous efforts will enable you to assess
jeanfrancois.pieri@itb-berlin-news.com
magazine ITB Berlin News and logos in ITB Quickfinder
your ITB Berlin participation and recognize optimization potential – and enhance future efforts.
e.g. Online banners at the starting page of ITB Berlin, the
Digital advertising ITB Berlin Virtual Market Place and official ITB App. editorial@virtualmarket.itb-berlin.de
• COMPILE THE CONTACT DATA in your database and create a solid foundation
for goal-oriented and target-group-specific follow-up actions. Business Card Scanner, as well as
QR Code Scanner help you to digitalize the new contacts already during the trade show.
USE ITB ADVERTISING MATERIALS! Create effective invitation campaigns. • BE OPEN TO SUGGESTIONS: Which ideas and suggestions came from visitors, employees,
stand staff? Conduct a survey of your personnel and visitors.
Available advertising Possible applications: Detailed information • CONTACTS PER TRADE SHOW DAY / STAFF MEMBER / SQUARE METER
materials: can be found at:
• IDENTIFY THE PEAK TIMES: Were there enough / too many personnel per contact?
ITB Berlin flyers & posters in your invitation letters www.itb-berlin.com/webshop
• RATIO OF INVITED CONTACTS TO ACTUAL NUMBER OF VISITORS
Promotional stickers with your in your invitation letters • NUMBER OF REGULAR CUSTOMERS with invitations
www.itb-berlin.com/webshop
hall and stand number
• NUMBER OF INTERESTED VISITORS WITH/WITHOUT INVITATIONS
ITB Berlin admission vouchers in your invitation campaign www.itb-berlin.com/webshop
• COMPETITIVE ANALYSIS: What did you learn from your competitors?
ITB Banner Generator in emails for your invitation campaign www.itb-berlin.com/sponsoring
• WHICH PRESS ARTICLES were sent – what kind of coverage did they receive?
Your advertising campaign with refers to your participation in ITB Berlin
www.itb-berlin.com/sponsoring • WHICH JOURNALISTS personally came to the stand with / without an invitation?
the ITB Berlin Logo
24 25PRACTICAL INFORMATION PRACTICAL INFORMATION
VALUABLE ITB BERLIN TIPS QUICK ON-SITE ORIENTATION
A major event like ITB Berlin requires professional organization from the very beginning. EXCELLENT TRANSPORT CONNECTIONS
In cooperation with our partners, we show you the best ways of traveling to Berlin, finding Berlin ExpoCenter City exhibition grounds can be reached easily via various modes of transport.
comfortable accommodation, reaching the Messe Berlin exhibition grounds and All important information regarding Berlin airports, train stations and public transport can be found
orienting yourself. online: www.itb-berlin.com/travel.
SHUTTLE-SERVICES TO ITB BERLIN
TEGEL AIRPORT > Shuttle buses bring you from Tegel airport to the exhibition grounds.
PARKING > There is a bus shuttle service from the Olympic Stadium parking area to the
exhibition grounds. If you would like to park at the exhibition grounds, please book
a parking space via the webshop in advance.
CITY > The two lines of the City Shuttle quickly take you from either city center east
(Friedrichstrasse) or west (Wittenbergplatz) to Entrance South – and back.
HOTEL > ITB Hotel Shuttle brings you directly from your hotel to the exhibition grounds.
Guests staying at the partner hotels listed in the internet receive a time table and ticket
when they check in. Please show your ticket when you board the bus.
www.itb-berlin.com/travel
EXHIBITION VENUE > Several lines of the Fairground Shuttle comfortably take you from
TRAVEL PREPARATIONS hall to hall.
HOTEL & ARRIVAL
It is crucial to book early. You can get very convenient flights, train packages and hotel offers from
our partners, e.g. visitBerlin: www.visitberlin.com, HRS: www.itb-berlin.com/hrs VEHICLE ACCESS TO THE EXHIBITION GROUNDS
For additional information: www.itb-berlin.com/travel. The ITB Berlin traffic guide provides important information about traffic at the Exhibition Grounds
before, during and after the trade fair. It provides an overview of entrances and exits and security
TICKETS ONLINE deposit regulations. It will be available at our website’s Download Center in February.
Order your tickets online and save money. Starting in December, you can order passes and day-
tickets in our online ticket shop: www.itb-berlin.com/tickets. Additional tickets for exhibitors can All vehicle occupants must be in possession of a valid trade fair ticket.
be ordered via the webshop.
Exhibitors with an exhibitor badge can enter the exhibition grounds starting at 8:30 am. DURING THE SET-UP PHASE (27 Feb - 5 Mar 2019, 7:00 am–10:00 pm)
Trade visitors are allowed to enter starting at 9:30 am. • Access is only granted against payment of 200 EUR deposit
• On Tuesday, 5 March: cars and trucks up to 7.5 tons are permitted entry only until 3:00 pm, trucks over
VOUCHERS
7.5 tons are prohibited all day
Free exhibitor voucher (after login or creating an account) codes can be redeemed at:
www.itb-voucher.com.
FOR THE DURATION OF THE TRADE FAIR (6 - 10 Mar 2019)
VISA • Deliveries in vehicles below 7.5t: access from 8:30 – 10:00 am and 6:00 –7:00 pm (200 EUR deposit required)
In July 2013 all Visa Centers as well as German Embassies and Consulates were informed that an • Cars below 3.5t with valid parking ticket: access from 8:30 am – 10:00 pm (without deposit)
invitation letter by the trade show organizer is no longer needed when applying for visa in order to • No access for trucks over 7.5 tons
attend a trade show in Germany. We therefore kindly ask you to refer to this decree when applying • No access on Sunday, 10 Mar, after 3:00 pm
for your visa. If the Embassy insists on the invitation letter please contact our representative in your
country: www.itb-berlin.com/contact. DURING THE DISMANTLING PHASE (10 Mar, 6:00 pm–14 Mar 2019)
• Entrance is only granted against payment of a deposit of 200 EUR
CLIMATE PROTECTION • On Sunday, 10 March: Truck access begins at 8:00 pm; cars have access only after 9:00 pm
Offset the CO2 emissions that occur during your travels directly with our partner atmosfair: • On Monday, 11 March: regular access 7:00 am– 10:00 pm
www.atmosfair.com. For more information: www.itb-berlin.com/csr. • Unauthorized vehicles parked on the exhibition grounds will be removed at the owner’s expense.
Starting in February you can find the detailed traffic information guide online at our website’s
Download Center at www.itb-berlin.de/en/ExtraPages/DownloadCenter/
26 27PRACTICAL INFORMATION PRACTICAL INFORMATION
ITB
APP
CONTACT US
The experienced ITB Berlin organization team is there for you. Do you have any questions,
would you like us to send you some information, or maybe you have a special request?
In any case, please contact us.
ITB BERLIN ON YOUR MOBILE PHONE You can find your direct contact person of the ITB Berlin team on our website
www.itb-berlin.com/organiser. Additionally, our international representatives can also
be contacted. Find your correct contact person at www.itb-berlin.com/contact.
The ITB App will be available for all trade fair participants from February at www.itb-app.de.
The official app for ITB Berlin bundles all important information on the trade fair, including
GENERAL EXHIBITOR SERVICE ROOM RENTAL
exhibitor lists, hall pland, events as well as the ITB Convention programme.
Exhibitor Service of Messe Berlin GmbH Ramona Zaun
Tel. +49 (0)30 / 3038-1400 ITB Berlin Product Manager
Please note the corresponding direct links at our website and in our exhibitor newsletter.
fair-service@messe-berlin.com Tel. +49 (0)30 / 3038-2155
zaun@messe-berlin.de
ADVERTISING SPACE, PROMOTION
Lilith Strebl-Schneider SPONSORING
THE ITB BERLIN VENUE MB Capital Services GmbH
Tel. +49 (0)30 / 3038-2406
Christina Mestrom
ITB Berlin Product Manager
strebl-schneider@messe-berlin.de Tel. +49 (0)30 / 3038-2179
mestrom@messe-berlin.de
A map of the ITB Berlin venue can be downloaded online: www.itb-berlin.com/venue.
CATERING
Capital Catering GmbH STAND CONSTRUCTION
A wheelchair-accessible map is also available for download.
Tel. +49 (0)30 / 3038-3900 MB Capital Services GmbH
Starting in February you can download detailed floor plans online.
projekte@capital-catering.de Tel. +49 (0)30 / 3067-2015
systems@mb-capital-services.de
EVENTS AT THE STAND
Christina Mestrom STAND CONSTRUCTION APPROVAL
ITB Berlin Product Manager Markus Hoppe
Tel. +49 (0)30 / 3038-2179 ITB Berlin Technical Event Management
mestrom@messe-berlin.de Tel. +49 (0)30 / 3038-4022
messetechnik@messe-berlin.de
HOSTESS SERVICE
Valentina Schellinger TICKETS & PARKING
CSG Team GmbH MB Capital Services GmbH
Tel. +49 (0)30 / 3038-1439 Tel. +49 (0)30 / 30696969
schellinger@csg-team.de kartenservice@mb-capital-services.de
ITB BERLIN NEWS VIRTUAL MARKET PLACE® & ITB APP
Jean-François Pieri, Cleverdis Editorial Team
Tel. +33 (0)442 77 46 09 Tel. +49 (0)30 / 3038-2180
jeanfrancois.pieri@itb-berlin-news.com editorial@virtualmarket.itb-berlin.de
PRESS WEBSHOP BECO
Julia Wegener Webshop Team
ITB Berlin Press Officer Tel. +49 (0)30 / 3038-1468
Tel. +49 (0)30 / 3038-2269 beco-support@messe-berlin.de
j.wegener@messe-berlin.de
PROTOCOL
Protocol Department of Messe Berlin GmbH
Tel. +49 (0)30 / 3038-2204
protocol@messe-berlin.com
28 29IMPRINT Company information pursuant to § 5 German Act for Telemedia Services Messe Berlin GmbH · Messedamm 22 · 14055 Berlin · Germany Management Board: Dr. Christian Göke (CEO), Dirk Hoffmann (CFO) Chairman of the supervisory board: Wolf-Dieter Wolf Tel. +49 (0)30/3038-0 · Fax +49 (0)30/3038-2325 www.messe-berlin.com · central@messe-berlin.de District Court Berlin-Charlottenburg HRB 5484 (Commercial Code) USt.-IdNr. DE 136629714 As of: August 2018 The ITB Berlin Exhibitor Guide is protected by copyright. Exhibitors of ITB Berlin can use the content at no charge. The Exhibitor Guide must not be changed or redesigned nor used for other purposes than the ITB Berlin participation. The right of use is not transferrable to a third party.
You can also read
