EXPO & RACE PACK SAMPLING PROSPECTUS - Auckland Marathon
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EXPO & RACE PACK SAMPLING PROSPECTUS
– 2019-2020 –
NEW ZEALAND 2019/2020 EVENTS
Event Event Date Expo Date Destination Athletes Expo Duration
th th
ASB Auckland Marathon 20 October 2019 18-19 October 2019 Auckland, New Zealand 15,500 3 day
Air New Zealand Queenstown
16th November 2019 14-15th November 2019 Queenstown , New Zealand 11,000 1.5 day
International Marathon
The Pioneer fuelled by Nutri-Grain 1st-6th December 2019 No expo Southern Alps, NZ 700 6 day (event)
70.3 Taupo 7th December 2019 4-5th December Lake Taupo, NZ 1,870 2 day
Tarawera Ultra Marathon 8th February 2020 7th February Rotorua, NZ 2,300 1 day
Nutri-Grain IRONMAN New Zealand 7th March 2020 5-6th March 2020 Lake Taupo, NZ 1,460 2 day
Nutri-Grain 70.3 New Zealand 7th March 2020
5-6th March 2020 Lake Taupo, NZ 460 2 day
Macpac Motatapu 14th-15th March 2020 No expo Queenstown, NZ 4,400 2 day (event)
Air New Zealand Hawkes Bay
International Marathon 16 May 2020 15 May 2020 Hawkes Bay, NZ 6,000 1 day
ASB AUCKLAND MARATHON
BACKGROUND:
Experience the hype of the ASB Auckland Marathon, now in its 27th year, New
Zealand’s premier road race - a truly world-class running event staged annually
in Auckland, New Zealand.
EVENT DATE:
20th October, 2019
EVENTS:
ASB Auckland Marathon
Barfoot & Thompson Half Marathon
John West 12km Traverse
Fitbit Family 5km
Barfoot & Thompson Kids Marathon
EVENT OPPORTUNITIES:
EXPO :
Friday 18 October 2019, 8am - 7pm
Saturday 19 October 2019, 8am-5pm
RACE PACK SAMPLING:
Key marketing opportunity that gets your product directly in the hands of 15,500
+ participants
REACH:
15,500 34,000
ATHLETES SPECTATORS
3
ASB AUCKLAND MARATHON
EXPO
EXPO OVERVIEW:
▪ Two day EXPO
▪ FREE, open to all public, supporters and participants of the ASB Auckland Marathon
▪ Guaranteed entry - all participants must attend Registration & Expo to collect their race pack,
bib number, timing chips and race gifts.
BENEFITS INCLUDE:
▪ Brand exposure to 15,000+ participants, supporters and public
▪ Opportunity to promote, sample and sell products directly in person
▪ Opportunities to recruit customers and generate new leads to diverse markets
DETAILS:
▪ Venue: The Cloud
▪ Date: Friday 18 October 2019, 8am-7pm & Saturday 19 October 2019, 8am-5pm 3m
PRICE:
▪ 3m x 3m site: $2,000 + GST
Exhibitor sites include: 1.8m table, table cloth, 1 chair, spot light & power point. Wi-Fi available at additional
cost
BRANDING :
2.4m
▪ Each booth will have an area of 3m x 3m (See Figure 1, right)
▪ The booth panel height is 2.4m height
▪ The panels are black, carpeted therefore Velcro receptive /pins.
3m
FIGURE 1: EXPO BOOTH FOOTPRINT
AIR NEW ZEALAND QUEENSTOWN
INTERNATIONAL MARATHON BACKGROUND
A international running festival incorporating 42km, 21km, 10km and 2.2km kids
run options. Set between the backdrop of the world renowned Crown and
Remarkable mountain ranges, and taking in the best highlights of the
Queenstown Lakes region including Millbrook resort, Arrowtown, Lakes Hayes,
Shotover River, Lake Wakatipu, Queenstown Gardens and finishing in the heart of
Queenstown itself.
EVENT DATE:
16 November, 2019
EVENTS:
Air New Zealand Marathon 42.2km
New Zealand Sotheby’s International Realty Half Marathon 21.1km
Cigna 10km
Kids run
EVENT OPPORTUNITIES:
EXPO :
Thursday 14 November 2019, 3pm - 7pm
Friday 15 November 2019, 9am-9pm
RACE PACK SAMPLING:
Key marketing opportunity that gets your product directly in the hands of 11,000
+ participants
REACH:
11,000 34,000
ATHLETES SPECTATORS
AIR NEW ZEALAND QUEENSTOWN INTERNATIONAL MARATHON EXPO
EXPO OVERVIEW:
▪ One and half days EXPO
▪ FREE, open to all public, supporters and participants of the Air New Zealand
Queenstown International Marathon
BENEFITS INCLUDE:
▪ Brand exposure to 11,000+ participants, supporters and public
▪ Opportunity to promote, sample and sell products directly in person
▪ Opportunities for lead generation to diverse markets
DETAILS:
▪ Venue: Queenstown Events Centre, Frankton – New Indoor Venue!
▪ Thursday 14 November 2019, 3pm - 7pm & Friday 15 November 2019, 9am-9pm
Exhibitor site include: table, chairs, wifi, power, black carpet booth dividers
PRICE:
▪ 3m x 3m site - $1,250 + GST
NB: pack out will be Friday night post expo closing. All stock will need to be removed (please enquire
for more details)
IRONMAN® 70.3 TAUPO
BACKGROUND
Come and play in 'Nature's Ultimate Playground!’ at the IRONMAN 70.3 Taupo
this December! Great Lake Taupō, home to the 2019 IRONMAN 70.3 Taupō, is a
popular tourist destination, boasting the largest freshwater lake in Australasia
and mountains made internationally famous after being featured in the Lord of
The Rings trilogy.
IRONMAN 70.3 Taupō has been well established in Taupō for 13 years. There are
30 qualifying slots to the 2019 IRONMAN 70.3 World Championships and we
have been the selected host city for IRONMAN 70.3 World Champs for 2020
EVENT DATE:
7th December, 2019
EVENTS:
IRONMAN® 70.3
Kids Fun Run
EVENT OPPORTUNITIES:
EXPO :
6th December 2019, 10am - 7pm
RACE PACK SAMPLING :
Key marketing opportunity that gets your product directly in the hands of 1,870 +
participants
REACH:
1,870 3,000
ATHLETES SPECTATORS
IRONMAN® 70.3 TAUPO EXPO EXPO OVERVIEW: The IRONMAN 70.3 Taupo Sport and Lifestyle Expo is held in conjunction with compulsory Athlete Check-In and Bike Racking and is situated in the heart of the event village – in the same location as Athlete Check-In and Race Briefing (Great Lakes Center, Taupo). Admission is Free of Charge for athletes and public. DETAILS: ▪ Venue: Great Lakes Centre, Taupo (Inside) ▪ Date: Friday 6 December 2019, 10am – 7pm PRICE: ▪ 3m x 3m site: $500 +GST Exhibitor sites include: Power and wireless internet will be provided by the event organizers. Please provide details of power draw required at your stand. Furniture, paneling, lighting can be arranged at an additional cost to the exhibitor Considerations: Please note: we will not accept static stands (Unmanned). The more interactive, engaging the stand the more likely athletes will be to stop by so please think of activities to keep athletes at your stand as well as your attractive product display.
IRONMAN® NEW ZEALAND &
IRONMAN® 70.3 NEW ZEALAND BACKGROUND
With half the field coming from outside the country every year, IRONMAN New
Zealand is truly the world’s most international IRONMAN. This race has stood the
test of time and celebrates 36 incredible years in 2020.
Firmly established in its hometown of Taupo since 1999, the event showcases the
best New Zealand and its breathtaking scenery has to offer. One of the world’s
biggest fresh water lakes offers arguably the best swim on the circuit. A two-loop
bike course comes back through town before heading through the forests and a
three-loop run course leaves athletes no chance to escape the thousands of
spectators.
EVENT DATE:
7th March, 2020
EVENTS:
IRONMAN® 70.3 New Zealand
IRONMAN® New Zealand
Kids Fun Run
EVENT OPPORTUNITIES:
EXPO :
Please contact: Sinead Vincent, Events & Contracts Manager-Taupō District
Council svincent@taupo.govt.nz
RACE PACK SAMPLING:
Key marketing opportunity that gets your product directly in the hands of 1,920+
participants
REACH:
1,920 10,000
ATHLETES SPECTATORS
IRONMAN® NEW ZEALAND & IRONMAN 70.3 NEW ZEALAND EXPO EXPO OVERVIEW: The IRONMAN New Zealand Sport and Lifestyle Expo is held in conjunction with compulsory Athlete Check-In and Bike Racking and is situated in the heart of the event village – in the same location as Athlete Check-In and Race Briefing (Great Lakes Center, Taupo). Admission is Free of Charge for athletes and public. DETAILS: ▪ Venue: Great Lakes Centre, Taupo (Inside) ▪ Date: Thursday 4th March 2020, 9am – 5pm & Friday 5th March 2020, 9am – 4pm BENEFITS INCLUDE: ▪ 2 day Expo ▪ Brand exposure to 5,000 participants, supporters and public ▪ Opportunity to promote, sample and sell products directly in person ▪ Opportunities for lead generation to diverse markets PRICE: ▪ 3m x 3m sites: $1,250 + GST Exhibitor sites include: A table (1800 x 750), two chairs, power, and wireless internet will be provided by the event organizers. Please note: this expo is managed by Taupo District Council. To book, please contact: Sinead Vincent, Events & Contracts Manager - Taupō District Council svincent@taupo.govt.nz
AIR NEW ZEALAND HAWKES BAY
INTERNATIONAL MARATHON BACKGROUND
Run away to the Air New Zealand Hawke's Bay International Marathon, an all
new running festival. Athletes take in the best highlights of the region, with flat
easy running through local cycle trails, vineyards, olive groves, and quiet country
roads, all finishing at the impressive Elephant Hill Winery where they can
celebrate their efforts in style. Participants can cross the finish line and then sit
back and enjoy the food, wine and local hospitality on offer.
EVENT DATE:
16th May, 2020
EVENTS:
Air New Zealand Marathon 42.2km
New Zealand Sotheby’s International Realty
Half Marathon 21.1km
Cigna 10km
Kids Run
EVENT OPPORTUNITIES:
EXPO :
Friday 17 May, 2019, 9am – 7pm
RACE PACK SAMPLING:
Key marketing opportunity that gets your product directly in the hands of 6,000+
participants
REACH:
6,000 8,500
ATHLETES SPECTATORSAIR NEW ZEALAND HAWKE’S BAY
INTERNATIONAL MARATHON EXPO
EXPO OVERVIEW:
▪ One day EXPO
▪ FREE, open to all public, supporters and participants of the Air New Zealand Hawke’s
Bay International Marathon
▪ Guaranteed entry - all participants must attend Registration & Expo to collect their
race pack, bib number, timing chips and race gifts
BENEFITS INCLUDE:
▪ Brand exposure to 6,000 participants, supporters and public
▪ Opportunity to promote, sample and sell products directly in person
▪ Opportunities for lead generation to diverse markets
DETAILS:
▪ Venue: Napier Conference and Events Calendar (Indoor venue)
▪ Date: Friday 15th May 2019, 9am – 7pm
Exhibitor sites include: Lighting, internet, power, exhibition booth walls
PRICE:
▪ 3m x 3m site: $800 + GSTEVENT RACE PACK SAMPLING
RACE PACK OVERVIEW:
Race packs are a fantastic way to get product into participant hands. All athletes in the event will receive a race pack which they will collect from Registration prior to event day. A great sampling
opportunity. We have a new zero waste policy in our race bags and therefore cannot include paper or single use plastic in our packs.
BENEFITS:
▪ Direct brand exposure to ALL participants Athlete
▪ Brand association with New Zealand’s premier sporting events Event Numbers Price + GST
▪ Opportunity to connect with a wide captive audience $
▪ Opportunities to grow customer base and generate new sales Auckland Marathon 15,500 1,750.00
$
DETAILS:
IRONMAN New Zealand + 70.3 New Zealand 1920 1,000.00
▪ Sampling opportunities include a product sample
$
▪ (x) amount of units vary between races – contact Chloe for further enquiries
Queenstown Marathon 10,000 1,000.00
▪ Delivery required 2 weeks prior to race date
$
Tarawera 2,300 500.00
RACE PACK PRODUCT CATEGORIES OF INTEREST:
▪ Confectionery Supplier – e.g. chewing gum / mints / licorice etc. $
▪ Protein/carbohydrate based foods – e.g. fish / pasta / bread / rice based products etc. Motatapu 4400 500.00
▪ Sports recovery – e.g. blister products $
▪ Personal care products – e.g. body wash / moisturizer / sunscreen / Deodorant etc. Hawkes Bay Marathon 4,500 500.00
$
Pioneer 700 500.00
Please Note: We have a zero waste policy in our race bags – no paper (including vouchers or flyers) $
or single use plastic. We welcome ‘of value’ products to give the athletes the best experience. If you 70.3 Taupo 1,200 400.00
have any questions please contact Chloe Corkill, Commercial Partnerships Account Manager
chloe.corkill@ironman.com
All runners receive a Race Pack prior to event day. We seek key product categories to fill the packs, however are open to other product categories that add value for athletes.Contact:
For further information all event Expo & Sampling opportunities please contact;
Chloe Corkill
Commercial Partnerships Account Manager
chloe.corkill@ironman.com
+64 21 315 383You can also read
