Facts and Figures 2018 - ZDF

 
CONTINUE READING
Facts and Figures 2018 - ZDF
Facts and
Figures 2018
Facts and Figures 2018 - ZDF
ZDF German Television | Facts and Figures 2018

Facts
about ZDF
                              ZDF (Zweites Deutsches Fern­           the German channels PHOENIX
                              sehen) is Germany’s national           and KI.KA, and the European
                              public television broadcaster. It is   channels 3sat and ARTE.
                              run as an independent non-profit
                              corporation under the authority        The corporation has a permanent
                              of the Länder, the sixteen states      staff of 3,600 plus a similar number
                              that constitute the Federal            of freelancers. Since March 2012,
                              Republic of Germany.                   ZDF has been headed by Direc­
                                                                     tor-General Thomas Bellut. He
                              The nationwide channel ZDF             was elected by the 60-member
                              has been broadcasting since            governing body, the ZDF Tele­
                              1st April 1963 and remains one         vision Council, which represents
                              of the country’s leading sources       the interests of the general pub­
                              of information. Today, ZDF             lic. Part of its role is to establish
                              also operates the two thematic         and monitor programme stand­
                              channels ZDFneo and ZDFinfo.           ards. Responsibility for corporate
                              In partnership with other public       guide­lines and budget control
                              broadcasters, ZDF jointly oper­        lies with the 14-member ZDF
                              ates the internet-only offer funk,     Administrative Council.

ZDF’s head office in
Mainz near Frankfurt on
the Main with its studio
complex including the
digital news studio and
facilities for live events.

                                                                                                       Seite 3
Facts and Figures 2018 - ZDF
ZDF German Television | Facts and Figures 2018

Facts
about ZDF
ZDF is based in Mainz, but also       ZDF offers full-range generalist
maintains permanent bureaus in        programming with a mix of
the 16 Länder capitals as well        information, education, arts,
as special editorial and production   entertainment and sports. Its
facilities in Berlin. For interna­    coverage provides both a broad
tional coverage, ZDF has foreign      view on the world and a compre­
correspondents operating in 19        hensive picture of Germany.
permanent bureaus worldwide.

                                             Schleswig Holstein

                            Hamburg
                                                                    Mecklenburg-Western Pomerania
                   Bremen

                                                                          Brandenburg
                   Lower Saxony

                                                                           Berlin

                                                                            Saxony-Anhalt
  North Rhine-Westphalia

                                                                               Saxony

           Hesse

                                                                         Thuringia

  Rhineland-Palatinate

            Saarland                                                                    Legislation on domestic broad­
                                                                     Bavaria            casting is exclusively assigned
                                                                                        to the 16 Länder (Federal States)
                                                                                        that Germany is divided into. The
                                                                                        enactment of general, supra-
                                                                                        regional broadcasting laws
                 Baden Württemberg                                                      governing ZDF and its private
                                                                                        competitors thus requires the
                                                                                        consensus of the 16 Länder
                                                                                        parliaments of mostly different
                                                                                        party political affiliations. These
                                                                                        rules fixing i. a. mission and
                                                                                        funding take the form of
                                                                                        so-called Inter-State Treaties on
                                                                                        Broadcasting, that are periodi­
                                                                                        cally subject to amendments.

                                                                                                                   Seite 4
ZDF German Television | Facts and Figures 2018

Facts
about ZDF
                                                  In compliance with its public ser­         In line with German legislation on
                                                  vice remit, ZDF produces quality           public service broadcasting, ZDF
                                                  programmes for all viewers in all          issues a bi-annual statement on
                                                  parts of Germany without neglect­          programme policy, a commit­
                                                  ing minority interests. In this way        ment which is regularly reviewed
                                                  ZDF strives to offer the highest           by the independent ZDF Televi­
                                                  possible public service value.             sion Council.

                                                        Supervisory bodies

                     TV Council                                                                      Administrative
                      60 members                                                                       Council
                                                                                                         14 members

                                                                                               Director-
                                                                                               General
                                                                                               communications
                                                             Executive                         corporate planning
                                                                                               international affairs
                                                              Board
                                                                                               internal audit

Director, news / current affairs                                                    Director, legal
(Editor-in-Chief)
news
politics / current affairs
economy, law, society
                                   Director, programmes                              Director, administration
and environment                                                                      (Chief Financial Officer / Deputy Director-General)
                                   entertainment
sports                                                                               finance
                                   culture / science
new media                                                                            staff
                                   TV drama
                                   TV series                                         archives
                                   film / ZDFneo                                     rights management
                                   children and youth                                procurement
                                                                                     property management

                                                                   Director, production
                                                                   (technical)
                                                                   engineering
                                                                   studio production and operation
                                                                   design and post production
                                                                   IT

                                                                                                                                           Seite 5
ZDF German Television | Facts and Figures 2018

What sort of
environment does
ZDF operate in?
                                            Germany has a highly competitive      They own a large part of the
                                            television landscape. In contrast     country’s commercial channels,
                                            to most countries, even the most      both big and small, and share
                                            popular channels achieve only         between them most of the TV
                                            modest audience shares (see           advertising market – the biggest
                                            table below). On the one hand,        in Europe with annual revenues
                                            there are ZDF and ARD, the two        exceeding four billion euros. The
                                            public service broadcasting net­      German pay-TV market is still
                                            works. On the other hand, com­        relatively small: The two leading
                                            mercial television is dominated by    platform operators (Sky and
                                            two media groups: ProSiebenSat.1      Deutsche Telekom) together
                                            Media AG and RTL Group (ma­           have less than eight million sub­
                                            jority shareholder: Bertelsmann).     scribers.

Audience shares
(Free TV in Germany, in %)                            2015        2016           2017
 ZDF                                                   12,5       13.0           13.0
 ZDFneo                                                1.6         2.1           2.9
 ZDFinfo                                               1.0         1.2           1.2
 partner channels (3sat / ARTE / KI.KA / PHOENIX)      4.3         4.4           4.5
 ARD (‘Das Erste’)                                     11.6       12.1           11.3
 8 regional ARD channels                               12.5       12.1           12.8
 RTL                                                   9.9         9.8           9.2
 Sat1                                                  7.9         7.3           6.7
 Vox                                                   5.1         5.1           5.1
 Pro Sieben                                            5.3         5.0           4.5
 Kabel 1                                               3.8         3.8           3.4
 RTL 2                                                 3.7         3.5           3.2
 other channels                                        20.8       20.6           22.2

                                                                                                                  Seite 6
ZDF German Television | Facts and Figures 2018

How is
ZDF financed?
                                 Public service broadcasting in          process of revenue allocation to
                                 Germany is mainly financed by           ZDF: An independent panel of
                                 broadcasting fees, payable by           experts (KEF) periodically ex­
                                 private households as well as           amines the public broadcasters’
                                 businesses and public institu­          financial needs and recommends
                                 tions. Payments are collected           an appropriate fee level. The
                                 by an agency specifically set           16 Länder parliaments then set
                                 up for this purpose by the pub­         the fee for a period of usually
                                 lic service broadcasters. Since         four years. The income is shared
                                 January 2013, the broadcasting          between ZDF, the regional
                                 fee (Rundfunkbeitrag) is generally      member stations of the public
                                 levied on places of residence           broadcasting association ARD
                                 and work. It is no longer linked        and the national radio station
                                 to individual units of broadcast        Deutschlandradio. From the
                                 reception equipment installed at        standard annual broadcasting fee
                                 these places. The specifics of          of 210 euros as paid by most
                                 who has to pay how much are             households (unchanged from 2009
                                 defined in the federal states’          to April 1st, 2015; then lowered
                                 Inter-State Treaty on Broad­            from 215.76 to 210 euros), ZDF
                                 casting that also regulates the         receives a share of 51.8 euros.

€ 12.37 public broadcasting
                                                                      € 4.32 ZDF
association ARD (TV and radio)

                                                                          € 0.48 national radio
                                                                          station Deutschlandradio

                                                                         € 0.33 state-by-state regulators
                                                                         of commercial TV and radio

                                                                         The standard broadcasting fee
                                                                         tariff for individuals in 2016 is
                                                                         € 17.50 per month. Business
                                                                         owners’ tariffs are progressively
                                                                         determined according to the
                                                                         number of employees.

                                                                                                             Seite 7
ZDF German Television | Facts and Figures 2018

How is
ZDF financed?
Advertising and sponsorship are      Sundays and public holidays. In
additional sources of funding.       comparison, advertising rules are
However, special advertising reg-    more liberal for our commercial
ulations apply to ZDF as a public    competitors: They are permit­
broadcaster: Commercials are         ted to fill up to twenty per cent
legally restricted to a maximum      of each programme hour with
of twenty minutes per day from       advertising, which can add up to
Monday to Saturday, and cannot       more than four hours per day.
be broadcast after 8 pm or on

ZDF Operating Budget
income in million euro              2015       2016        2017          2018

 Broadcasting fees                  1,776      1,787      1,889          1,876

 Advertising and sponsorship        144         165        147           171

 Other revenues                     139         140        141           145

 Total                              2,059      2,092      2,177          2,192

                                                                                                          Seite 8
ZDF German Television | Facts and Figures 2018

      ZDF programming:
      diversity as a core
      public service value*
                                            ZDF broadcasts a broad range of                 art reviews and science pro­
                                            programmes, from news, politics                 grammes, German TV film
                                            and current affairs to arts and                 productions or entertainment
                                            science magazines, from music                   shows, ZDF has been setting
                                            and movies to entertainment                     standards and regularly receives
                                            shows. Compared to other                        the highest quality ratings in
                                            generalist channels in Germany,                 audience surveys. ZDF’s sports
                                            ZDF has the highest proportion                  reporting and children’s program­
                                            of reporting on social, political               ming are also strong brands. The
                                            and economic affairs as well as                 numerous German and interna­
                                            on arts and culture. In various                 tional awards testify to ZDF’s
                                            genres, including documentaries,                commitment to quality content.

                                                                                            Information
                                                                                            daily news /
                                                                                            information magazines                  14.6 %
                                                                                            main daily news bulletins               8.8 %
                                                                                            regional information                    4.6 %
                                                              42.7 % Information            politics                                2.6 %
                                                                                            science, technology, environment        2.7 %
               Advertising and sponsorship 1.3 %                                            lifestyle support /
                                                                                            consumer programmes                     2.9 %
                                                                                            culture                                 2.3 %
                             Other 23.2 %                                                   economy                                 2.0 %
                                                                                            society                                 1.4 %
                                                                                            infotainment                            0.8 %

                                                                                            Fiction (except for children)
                                                                                            drama, series                          18.7 %
                                                                                            TV movies                               8.1 %
Fiction (except for children) 32.8 %                                                        feature films                           5.9 %
                                                                                            specials                                0.1 %

                                                                                            Other
                                                                                            entertainment                           9.7 %
                                                                                            sports                                  5.1 %
                                                                                            children                                5.5 %
                                                                                            programme information (trailers)        2.1 %
                                                                                            live transmissions (church services,
                                                                                            parliamentary debates, memorials)       0.6 %
                                                                                            performing arts                         0.2 %

                                                                                            Advertising and sponsorship
                                                                                            advertising                             1.2 %
                                               *figures for 2017 (in % of total airtime)    sponsorship credits                     0.1 %

                                                                                                                                   Seite 9
ZDF German Television | Facts and Figures 2018

ZDF thematic
channels and funk.
      In addition to its main channel       Following major changes
      – simply known as ZDF – the           in the respective channel profiles
      broadcaster ZDF operates two          between 2009 and 2012, they
      thematic channels. They were          have become promising assets
      first launched on digital satellite   in our corporate strategy and in
      in 1997 and have since become         audience response. Most re­
      increasingly prominent as more        cently, ARD and ZDF have set up
      and more viewers have gained          their non-linear service funk.
      access to digital television.

      ZDFneo is the more successful of the two. The channel’s schedule
      includes mainly German and international TV series (both reruns
      and original broadcasts) but also feature films, as well as some of
      the best and most innovative ZDF documentaries, comedy and talk
      shows. Like its thematic sister channel, ZDFneo has a much younger
      average audience than the main ZDF channel.

      ZDFinfo has the latest heute newscasts throughout the day and
      presents a wide range of factual programmes in the fields of politics,
      global and European affairs, current history, social issues, economics
      and consumer advice. Many of its programmes offer interactive
      viewer participation, stimulate the debating of political issues and
      integrate information across different media.

      Since October 1st, 2016, ARD and ZDF jointly have provided their
      younger audiences according to their viewing habits with programmes
      exclusively available on the internet via YouTube, Facebook, Snap-
      chat, Instagram and similar services or on the dedicated site funk.net
      and its own app. The content network, which is not confined to a linear
      TV channel, is designed to inform, orientate and entertain the 14- to
      29-year-olds with innovative programmes such as internationally
      appreciated series and over 40 other online formats. Open to users’
      comments and suggestions, funk’s offers will be continually enhanced.

                                                                                    Seite 10
ZDF German Television | Facts and Figures 2018

What are ZDF’s technical
means of distribution and
online services?
        The ZDF channels reach their            can be accessed worldwide.
        audiences via satellite, cable,         All of these services are available
        broadband internet (IPTV) and an­       at no extra charge.
        tenna (DVB-T). About 80 per cent
        of German TV households have            ZDF programmes are compli­
        so far upgraded from analogue to        mented by dedicated websites:
        digital reception. Analogue distribu­   heute.de is the up-to-the-minute
        tion is now limited to the remaining    ZDF news service; ZDF.de
        cable networks. All ZDF channels        offers background information
        are distributed in both standard        on ZDF programmes and their
        and high definition versions. The       protagonists; tivi.de is the ZDF
        HD format used is 720p at 50 Hz.        website for children. There is
                                                also a website in English for basic
        ZDF offers a seven-day catch-up         corporate information about ZDF
        service and a growing number            at zdf.com, while much greater
        of archived items for on-demand         detail is available in German
        viewing via ZDFmediathek. This          at unternehmen.zdf.de. Cus­
        is an integrated video streaming        tomised apps facilitate online
        platform, which also includes           access to ZDF content from
        RSS feeds and Podcast services.         smartphones and other mobile
        Since February 2013, all three ZDF      devices. ZDF is present on the
        television channels can also be         operating mobile broadcasting
        watched as 24-hour live streams         platforms in Germany and also
        on the internet throughout              plans to be present on all
        Germany – a slightly limited offer      future distribution platforms.

                                                                                Seite 11
ZDF German Television | Facts and Figures 2018

ZDF partner channels:
cooperation with other
public broadcasters
KI.KA is the joint children’s channel   Its programmes are broadcast in
of ZDF and ARD, offering quality        several languages and watched
programmes for the youngest             all over Europe. 3sat is a European
viewers that are free of violence or    satellite television project that
advertising. Another ZDF-ARD            brings together the German-
project is PHOENIX, the public          language public broadcasters
affairs and documentary channel.        of Germany, Switzerland and
It specialises in in-depth analy­       Austria. With the channel’s
sis and live coverage of political      operational centre based at ZDF
debates and public events. ZDF          in Mainz, 3sat has a strong
and ARD also share respon­              focus on arts and cultural pro­
sibilities for the three national       gramming. Several regular ZDF
public radio stations run by            programmes are rebroadcast
Deutschlandradio: Deutschland­          each week on DW-TV, the
funk, Deutschlandradio Kultur,          worldwide channel of Germany’s
and internet-only DRadio Wissen.        public international broadcaster,
The European cultural channel           Deutsche Welle.
ARTE is a German-French coop­
eration with international partners.

                                                                                                              Seite 12
ZDF German Television | Facts and Figures 2018

ZDF international
relations: strong links
around the world
        On the global level, ZDF coop­       in the field of media policy at the
        erates with partners on every        European level are looked after
        continent. The coverage of inter­    by a permanent representation
        national events by ZDF report­       in Brussels. All of these activi­
        ers and foreign correspondents       ties are coordinated by the ZDF
        benefits from agreements with        International Affairs department,
        other major TV corporations.         which also serves as the first
        Furthermore, membership of the       contact point for requests and
        European Broadcasting Un­            approaches to ZDF from outside
        ion (EBU) is important to ZDF        Germany.
        for co-productions, news and
        programme exchange, broad­           Worldwide programme distribution
        cast rights acquisitions, new        and acquisitions, international
        technologies and media political     co-productions, online rights
        initiatives. ZDF also maintains      marketing, merchandising of ZDF
        close ties with other regional       programme brands, sales of
        broadcasting unions and interna­     ZDF archive footage and other
        tional organisations and is active   commercial activities are all
        in media support programmes to       managed by ZDF Enterprises
        assist public broadcasters in de­    GmbH, which is a wholly-owned
        veloping countries. ZDF interests    subsidiary.

                                                                             Seite 13
ZDF German Television | Facts and Figures 2018

Contacts
       Postal Address                  ZDF Representation at the
       ZDF German Television           European Institutions
       55100 Mainz                     Avenue des Arts 56
       Germany                         1000 Brussels, Belgium
                                       tel.: +32 2 2869132
       ZDF German Television           fax: +32 2 2869136
       International Relations         email: europabuero@zdf.de
       tel.: +49 6131 70-12060
       fax: +49 6131 70-16822
       email: aa@zdf.de
                                       ZDF Enterprises GmbH
       www.zdf.de (German)             www.zdf-enterprises.de
       www.zdf.com (English)           email: enterprises@zdf.de

                                                                        Seite 14
Zweites Deutsches
Fernsehen
You can also read