BA (HONS) 2019 Fashion Buying & Brand Management
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Fashion BA (HONS) Buying & Brand 2019 Management
‘It was great to see such enthusiasm and drive from the students, get an insight of what they think of Boden and what our future looks like from their perspective. A thoroughly enjoyable and thought-provoking morning.’ Silva Hrabar Head of Merchandising Boden
Foreword
BA (Hons) Fashion Buying & Brand Our dynamic staff are esteemed
Management is a global facing experts who combine their
course offering our students teaching with consultancy, ensuring
unique worldwide opportunities, students are being taught the most
from understanding heritage relevant subjects and widening
manufacturing at Burberry in the their understanding of the newest
UK to studying overseas with the developments in the industry.
world’s most sustainable factory.
We foster creative, trend focused,
Whether it is identifying the multi-skilled graduates who
underground trends of new urban enter the industry equipped to
consumers for our industry partners work within fashion’s fast paced
or dressing the floor with the VM environments. Sustainability
team in Selfridges, at Ravensbourne is the bedrock of our teaching
we can connect you with the and we innovate for change.
industry and take you further.
@fashionbuying_ravensbourne
Ravensbourne Support Accredited Placements Visiting Lecturers Guest Speakers
University Fashion Kingpins JW Anderson Naomi Ngei Shadia Cheytan, Matches
department would Ellen MacArthur Mulberry Jessica Gebhart Dan Farron, Nike
like to express their Foundation Selfridges Mandi Marks Carli Humphries,
special thanks to Boden Christopher Raeburn Simone Cull Jo Malone
all those individuals, Wrangler Sophia Webster Teresa Havvas Sue Williamson, ASOS
companies and Freedom Recruitment Fenwicks Rheanna Lingham James Birne, ASOS
organisations for Edited Harvey Nichols Mohsin Sajid Aman Tak, Office
supporting the course MAS Free People Liz Silvester Steve Zades, Wrangler
so generously: Hamid Fabrics New & Lingwood Mark Dodds Hannah O’Rouke, Edited
Kurabo Timothy Everest Milot Pireva Jodi Meuter-Hamilton,
Cone Denim LuMei Black Neon Digital
Bossa M&S Bradley Taylor, LVMH
Orta Lipsy
YKK TK Maxx Special thanks
English Fine Cottons Pop PR Burberry, Selfridges,
Blackburn Yarn Dyers Wonderland The Icon at the O2 and
The Textile Institute SkinnyDip Kingpins for supporting
Gandy’s our students.
Emilia Wickstead
New Look
White Stuff
Monty & Co
Ravensbourne Success
Boden Kingpins
Four second year students secured As part of our live industry brief with
Head Office internships with Boden. Kingpins, students were sponsored
to showcase their denim collection
Congratulations to Terry Braker, in Amsterdam and New York.
Rachel Shodijo, Bo Klaya and
Perry Wilson. Thomas Matthews, second
year FBBM student said:
‘The live Kingpins brief has really
opened my eyes to a new and
exciting industry sector. It has
pushed me creatively and made
me think of the possibilities from
the Fashion Buying and Brand
Management course. Being flown
Emily Bullin out to Kingpins Amsterdam was a
crazy experience, connecting with
Graduate Emily Bullin is now industry professionals and getting
Accessories Buying Administrator our foot in the door gave us a taste
at Liberty. of what the industry has to offer.’
‘The support from my tutors,
both during the course and after
graduating, was invaluable in helping
me achieve my professional goals.
I certainly wouldn’t be where I
am now without their knowledge
of the industry and help in
preparing for those all-important
first interviews. The industry
placement term was also pivotal
in providing me and my peers with
valuable contacts and experience
to help us launch our careers.’
Bradley Royer ‘Choosing this course at
Ravensbourne University London
Congratulations to Bradley has been intrinsic to my professional
Royer who secured a one year growth and development over the
placement at PVH in Amsterdam past three years. Rather than just
as Calvin Klein & Tommy Hilfiger recognising the current standards, I
Swimwear Merchandising Intern, have been encouraged to be active
we welcome him back for his in influencing positive change in
final year in September 2019. our industry for the future. The live
links between the course staff and
our industry are nothing short of
amazing. Before finishing my second
year I had already completed a live
brief for the world’s largest apparel
brand, VF Corporation, I had visited
the world’s second biggest producer
of Nike Garments in Sri Lanka and I
secured a two-week internship with
a fabric mill in Bangladesh. For the
last year, I have been working for
the world’s second largest apparel
company, PVH Corporation. In
my role as Calvin Klein & Tommy
Hilfiger Swimwear Merchandising
Intern, I have been able to make
direct links between course content
delivered at Ravensbourne and
industry standard practice. Above
all, I find this to be the most crucial
factor when evaluating value for
money when choosing which
undergraduate courses to apply
for. I look forward to returning to
Ravensbourne towards the end of
2019 to complete my final year.’
HARMONIOUS MINIMALISM A/W 2020
Contemporary Streetstyle and Tailorwear brand for Tall & Slim men
ALISA STORCHAK
E
MISSION STATEMENT.
To bring inspiration and innovation to every
young teen. Climate is a London streetwear
brand for the young people that aim to embrace
their individual style.
S T R E E T W E A R We aim to build a community for our young
people by empowering and embracing
confidence through the love of unisex fashion.
Our consumers were raised to believe they can
be and do anything they wanted, why would
fitting firmly into a pink or blue box be the
expectation?
CHOICE FOR ALL.
Climate puts forward a gender neutral
perspective, as the new line of clothing is
represented on multiple young people by
both genders. It is important we cater towards
a consumer that is extremely under catered
for. We will do anything to support your
expectations, needs and offerings. We are
committed to offering you all sizes, high quality
and great pricing for our future generation.
Our brand value, is supporting you. We are
proud to be the voice of our tweens and teens.
ETHOS.
We want to be the authoritative fashion brand
that always has the right apparel product for
our customers. Our aim is to create confidence
in every teen through our high quality
E
fashion forward garments catered to both
S T R E E T W E A R
genders. Climate translates empowerment and
embracing individuality.
Fashion
that talks
to Gen Z
Climate AW20 collection will offer a wide variety of product from sports infused pants to cater
for the lose and slouchy fit, layered hoodies and puffer style jackets.
Climate will produce a good size ratio tailored to cater for the wide teen target market. As
discovered within the primary research that has been conducted, teenagers are conscious
about size and fit. Which is why Climate will produce oversized structure within the majority of
Pantone Pantone Pantone Pantone Pantone Pantone Pantone
3-0443 TCX 13-0651 TCX 17-0530 TCX 14-0340 TCX 18-3908 TCX 13-0646 TCX 14-1208 TCX
the products, this way it will be suitable for both genders.
Climate will aim to produce sustainable and ethically sourced garments. Whilst providing
information on production and manufacturing on the website, so that our consumers have
Climate is a unisex streetwear brand targeted for 9-16 years of age, with a mission to build a knowledge on all the products and know exactly what they are purchasing. Which is
community for our young people by empowering and embracing confidence. extremely important to the brand values.
TAMARA AINSWORTH
ANNABELLE
HOLDSWORTH
Tots Childrenswear
The online shopping destination for
childrenswear with a Re-sale twist.
AMBER
EVENS
We have an aim to secure dream jobs within 2
years of graduation : the one stop network for
students and graduates.
‘Connected, we produce tomorrow.’
unio
USPs
LARGE AMOUNT
OF INFORMATION
WGSN UNIO’ MAIN USP IS TO
IN ONE PLACE
REPRESENT AN ENCYCLOPEDIA
FOR THE FASHION INDUSTRY,
SPECIFICALLY ADDRESSED TO
PRODUCTION.
ESPs
TRUST
CREATING
CONNECTION
EMERGING PARTNERS
MARKET FOCUS
ELEVATION
LARGE FOUNDING AND
RESOURCES FOR THE FINDING
RESEARCH SOLUTION
ALESSIA GRECO
From searching high
and low to find that
'IT' product to finding
the way to maintain
your hair, HER ABOUT US
CRWN is here to
HER CRWN is an Online destination for afro and multi-
make your haircare textured hair . Our aim is to redefine the black haircare
needs simple. — retail landscape by offering organic and natural products
formulated especially for afro and curly textured hair
and making haircare simple by offering expert advice
and knowledge. With 20 brands, HER CRWN offers a
selection of carefully curated products that are created
with your haircare needs in mind.
OUR MISSION
Our mission is to fulfill the unmet needs of women of
colour everywhere! We believe every woman should
feel represented and empowered to express their
individuality. Whether you're rocking your afro,protective
style or relaxed hair you should feel inspired and
equipped to have healthy hair
HER CRWN
NICOLE ZIMBITA
IRIS
INCLUSIVITY - RESPECT - INDIVIDUALITY- STRENGTH
AKILAH BROWN
MONICA
ALEXANDER A VM website inspiring, innovating and educating independent retailers.ALMAAZ
ABBA CHANEL ET MOI
step 1
choose your style.
The classic flap or
the boy.
#chanelcreations
step 2
choose your size.
be a part of
step 3
choose your chain.
chanels iconic
creative process
be a part of the
handbag stories
step 4
choose your leather,
see the creation
lining material and
preferred finish.
happen
step 5
choose your colour,
including metallic
and iridescent or
print options.
#MYCHANELCREATION
#CHANELETMOI
#CHANELANDME
step 6
choose your
preferred hardware.
brand extension creation service for chanel, entitled
chanel et moi.
FELICITY
O’KEEFE
Sustainable T shirt brand
raising funds towards the near
extinction of OrangutansAsos Embrace
Asos Embrace
6 : C , DD , E = 3
8 : DD , E , F = 3
10 : A , F , G = 3
12 : A , F , G = 3
14 : A , G = 2
#EmbraceYourFit 16 : C , G = 2
18 : C , G , H = 2
The Embrace vision is to uplift and embolden our customers. ASOS Embrace is a small summer
capsule collection that features designs and trend pieces from the main ASOS collection
available in dress size and cup size.
Blush S/S 20
AMY SPENCER
ic k Sick Boi ic k
B oi
B oi
S
S
Sick Boi ic k
B oi
Spread the Bug Since 2018
S
@SickBoi @SickBoi @SickBoi
ban the wolf whistle There has been a call to
have legal implications for
people who participate in the
practice of wolf whisting.
In a recent poll conducted by
End Violence Towards Women
85% of women aged 18-24
experienced unwanted sexual
attention.
So with this in mind why don’t
you stop being a mug and
giving wolves a bad name.
Missing Lovely
teabag! quaint 2D Professional Cat
cottage for Wrangler Wanted
Tel:01642576 sale.
Call 0101-MEOW-MEOW
Sick Boi ic k
B oi
Spread the Bug Since 2018
S
@SickBoi @SickBoi @SickBoi
“war on fatbergs!” Us brits are flushing all
sorts down our loos from wet
wipes to earbuds or your nans
favourite shoes however this
is all piling up.
Fatbergs are large masses of
congealed fat and personal
hygine products, these masses
are blocking our sewers
leading to some poor fella
having to break it up.
So do them a favour and put
your bits in the right bins.
Missing Lovely
teabag! quaint 2D Professional Cat
cottage for Wrangler Wanted
Tel:01642576 sale.
Call 0101-MEOW-MEOW
Spread the Bug
HARVEY BRENNANBRIDAL
Inclusive bridalwear, tailored customer experience
& in-house afternoon tea service
The journey begins here
JADE JOHNSONREADY TO WEAR OR
READY TO WORK
DUAL: READY TO
WEAR OR READY
TO WORK? A
Reversible tailoring
collection for the
women consumer of
Reiss. A three season
collection featuring
Blazer and Trouser
sets for the women
constantly on the go.
To fit the demand of
purposeful clothing.
CHARLIE HEATH
Acne
Revived
Womenswear limited edition capsule collection made from re-
purposed textiles in order to cultivate the fashion industry into
closing the loop.
CAMILLE JOSEVAE
TARA
Crystal Connected Concious Lingerie
EBONY HEMANS
ELLIE WILLSYour new favourite kids brands.
All in one place.
DANIELLE POTTEROur aim is to educate you on fashion’s effect on
the environment and initiate the change needed
to protect the world we live in.
As a multi-purpose app we want to highlight how
sustainable a product is and how transparent
brands are, whilst still remaining cool, fashion
forward and fun.
JADE SULLIVAN
CHANEL
MEN
PATRYCJA SAJDAKAdvanced Style
‘When you don’t dress like everybody else.
You don't have to think like everybody else’
IRIS APFEL
Brand Extension of Jigsaw
HOLLY CRUTCHLEYAbout 365. New Our Designers Transparency
365.
Archive Search Log In
S/S collections
Available Now
365.
Designer name
Garment name
Garment number
Size:
365. 3 universities, 6 students, 5 pieces, 1 year.
365. is an innovative new online selling platform for newly graduated fashion designers in
which they are able to design, produce, source and manufacture 2 collections within a year.
LILLY MEHTA-MESSER
Reveal is a hypo-allergenic women’s loungewear brand wanting to drive change around
the negative perceptions of skin conditions and allergies.
Reveal Love your skin. Love your fashion.
Reveal plan to drop 3 ranges, S/S 20 Phase 1, S/S 20 Phase 2 and A/W 20. All ranges will
be sold at concession stand across 6 Topshop stores in the UK. The ranges will be sold
online through Reveal’s own independent website.
ALIYAH BROWNBE CONFIDENT
BE INSPIRED
PETITE
HANNAH CASSEL
RIVER ISLAND
ACTIVE
Womenswear Active Line
JADE JORDANREDUCE
REUSE Purchase the item
3 month
later
Receive upcycle options Post item back
UPCYCLE
Our mission is to conserve our planet's most
important resources by reducing the waste we
produce through creating sustainable clothing Receive item back we upcycle your garment
with an upcycle service for a longer lasting
product.
Jainelly PortocarreroTorres
JAINELLY
PORTOCARRERO TORRESPORT R e powered by
NET-A-PORTER
PETITE-PORTER
PETITE-PORTER The innovative brand extension, to parent company NET-A-PORTER.
PETITE-PORTER exclusively launch luxury ‘Mini Me’ fashion, influenced from luxury trend lead womenswear.
MEGAN WISEStella Mccartney
Embraced
Sustainable luxury plus-size
athleisure range providing
Stella Mccartney body-embracing garments.
Embraced SS19
HANNAH LUCY
rag & bone / petite
SIMRAN KAURANTI
MY... Body
MY... Choice
The Message is the Medium MY... Rules
The Sustainable Clothing Brand For Gen Z
#ConSensual
NATASHA MILLIE
NICKSON ALDRIDGE
URBAN LIFE SKINCARE
SOHEE KIMMonarch
intimates
Independent experiential and educational lingerie retailer offering a curated selection of British lingerie
IMOGEN LUNNCONTEMPORARY - BOYS - OCCASIONWEAR - AW 20 ANNIKA KNOWLES
UNTUCKED
CKED
YAZMIN BECKETT
capsule collection, 'disrupt'
Edition, One of a kind pieces
WomENSWEAR a/w19, pre fall
Launch 25.10.19. Limited
D O ATS
WIL
Original: ‘To sow ones wild oats’
To misbehave
verb. act in inappropriate manner
Translation/Metaphor:
• Alienation of females within streetwear
SOW
‘Sow Wild Oats’
Within a culture of male dominance, we aim to demasculate, disrupt and elevate the
status quo of streetwear. Sow Wild Oats has a zero tolerance for conformity; Our
ranges are made in the UK and carefully curated for the luxury millennial woman
who appreciates quality and considers her products as investments. We offer one of
a kind clothing and head-wear in line with our integrity of unconventional fits and
silhouettes in an androgynous style.
We ARE the Wild Oats of streetwear. Sow it with pride.
STEPHANIE TEISlumberous
For the Sleepy Laluns
Our vision is to create a product that offers
children a safe and disturbance-free sleep,
cutting out morning tantrums, dips in
concentration, after school naps and late bed
times. Thermoelectric technology used within
each set of pyjamas aims to prevent these
unwanted issues and to help parents all over
the UK get their deserved sleep too...
REFRESHED
TAMSIN WILLAN
YASMIN MCKEEERUENDOS
The Outlandish Sophisticate Sarah Lucas Concept Board A/W20
19-5864 TCX
18-3058 TCX
17-2058 TCX
19-4860 TCX
19-0859 TCX
Consumer Profile Concept Development
ERUENDOS
ERUENDOS
ERUENDOS
Branding CAD Experiments Branding Outcomes
AMELIA BARRACLOUGHClass of 2019
— Almaaz Abba — Amber Evens
almaazabba@hotmail.com amber.evens@hotmail.com
n/a @amber_evens
— Tamara Ainsworth — Alessia Greco
tamaraainsworth@hotmail.co.uk alessiairoro@gmail.com
@tamara.ainsworth @afioto
— Millie Aldridge — Roksana Grochowska
milliemercedes@hotmail.co.uk roksaanaag@gmail.com
n/a n/a
— Monica Alexander — Angelina Hayles
monicaalex3@gmail.com angelinahayles@gmail.com
@newline_concepts @angelinahayles
— Amelia Barraclough — Charlie Heath
ameliabarraclough@hotmail.co.uk ceheath72@gmail.com
@ameliabarraclough @ceheath_
— Yazmin Beckett — Ebony Hemans
yazminzse-zse@hotmail.co.uk ebony.hemans@yahoo.co.uk
@yazminzsezse @ebonyhemans
— Harvey Brennan — Annabelle Holdsworth
harveyjbrennan@gmail.com belleholdsworth@hotmail.com
@harveyjbrennan @belleholdsworth
— Akilah Brown — Jade Johnson
akilahbrown28@gmail.com jade.erika7@gmail.com
@akilah_b1 @erikaj.bridal
— Aliyah Brown — Jade Jordan
aliyah.brown@students.rave.ac.uk jadejordan55@hotmail.co.uk
@aliyahjessicabrown @jadejordanxo
— Isabel Brown — Camille Jose
isabel.brown@students.rave.ac.uk camille.jxse@gmail.com
@issy_liberty @jxsecam
— Hannah Cassel — Simran Kaur
hannahcassel10@gmail.com simran.kk@icloud.com
@hannah_cassel_ @si.mrankaur1
— Holly Crutchley — Sohee Kim
hollycrutchley96@gmail.com skim1014@gmail.com
@holly_crutchley n/a— Annika Knowles — Amy Spencer
annikaknowles@hotmail.com amyspenny09@gmail.com
@annika__alicia @amyspen_
— Hannah Lucy — Alisa Storchak
hannahl_1998@hotmail.com astorchak8@gmail.com
@_vibe_my_style @astorchak7
— Imogen Lunn — Jade Sullivan
imogen_jessica@hotmail.com jadesullivanok@gmail.com
n/a @jadesullivanok
— Yasmin Mckee — Elin Summers
yasminfayex@gmail.com elin.summers@icloud.com
@yasminmckee @06.summers
— Lilly Mehta-Messer — Stephanie Tei
lillymesser@hotmail.co.uk teistephanie@yahoo.co.uk
@lillymesser @stephanie.tei
— Joe Newham — Nicole Thompson
joe9898_newham@hotmail.co.uk missn_thompson@hotmail.co.uk
@joenewham_ @niikstah / @niikstah02
— Natasha Nickson — Tamsin Willan
n.nicksonx@gmail.com tamsin251@hotmail.com
@tashacaitlinn @tamsinwillan
— Felicity O’Keefe — Ellie Wills
6fo.keefe3@gmail.com ellie-willsx@hotmail.co.uk
@3fliss_okeefe @ellieannwills
— Jainelly Portocarrero Torres — Megan Wise
jainellytorres@gmail.com megan.wise@aol.co.uk
@jai.creates @meganwise_
— Danielle Potter — Nicole Zimbita
daniellelouisepotter@gmail.com nzimbita@gmail.com
@ohdannie @nicole.e.z
— Patrycja Sajdak
patrycjasajdak@yahoo.com
@patriciasajdak
— Elliot Simpson
elliot.d.s@live.co.uk
@elliot.d.sRavensbourne University London
We’re an innovative, industry
focused university located at the
heart of London’s newest creative
community. We’re champions
of creativity and collaboration,
dedicated to giving our learners the
specialist skills and opportunities
they need for outstanding careers
in digital media and design.
BA (Hons) Fashion
—
BA (Hons) Fashion
Accessory & Textiles Futures
—
BA (Hons) Fashion Promotion
—
BA (Hons) Fashion Buying
& Brand Management
—
MA Fashion
Course Leader Senior Lecturers Programme Deputy Dean, Department
Gabrielle Shiner-Hill Laura Ellerby Director Fashion Design School Administrator
Carla Frith Lee Lapthorne Louise Prideaux Laura Lynch
Emily Stevens
Emma Randles Executive Graphic Design
Mike Hansell Dean of Design Soft Power
Professor
Lawrence Zeegen
www.ravensbourne.ac.ukwww.ravensbourne.ac.uk
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