MEDIA KIT FEED THE NEED TO KNOW - Courageous Studio
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MEDIA KIT
2019
FEED THE NEED TO KNOW
FEED THE NEED TO KNOW
WITH CNN
In today’s climate, news is a necessity, and people are compelled to constantly stay informed.
CNN, the global leader in news, commands audiences’ time and attention everywhere they go,
in the most trusted, relevant, credible, premium and well-lit environment.
CNN’s cross-platform audience CNN cross-platform reach is
reaches 171M P2+ monthly across Brands that advertise on
+205% higher than
TV and digital, including: CNN are more trusted:
70%
of digital news +21% higher than
53% of total U.S. population consumers’
conversations about
+20% higher than
53% of all millennials in the U.S. brands are positive
DIGITAL SOCIAL
• CNN recorded its strongest year in #1 on Social | U.S. News Brand with the most
Multiplatform UVs in 2018 followers – Facebook, Instagram, Twitter
• #1 in Multiplatform Uniques | 121M, +9% YoY • #1 NEWS BRAND ON TWITTER WITH 94.6M
growth | 28 straight months FOLLOWERS
• #1 in Multiplatform Video Views | 526M, • #1 FACEBOOK PAGE AMONG U.S. NEWS
+30% YoY | 41 straight months BRANDS WITH 30.8M FANS
• #1 Mobile Uniques | 97M, +11% YOY | • #1 INSTAGRAM ACCOUNT AMONG U.S.
16 straight months NEWS BRANDS WITH 5.5M FOLLOWERS
• #1 News Homepage on the web | +59% over • #1 AMONG U.S. NEWS BRANDS FOR TOTAL
#2 competitor, Fox News YOUTUBE VIEWS, UP 881% YOY
Within CNN’s massive social reach, we have the
targeting capabilities to amplify your message
to your target audience, at the the right time.
Source: (1) Multiplatform, Mobile and Homepage = comScore Media Metrix Multiplatform. (2) Video = comScore Video Metrix Multiplatform
NOTES: (1) comScore competitive rankers based on select top news competitors comprising ABC News, Buzzfeed, CBS News, Fox News, Huffington Post, MSNBC TV, NBC News, The New York Times, USA Today,
Washington Post and Yahoo News.
(2) CNN Homepage competitive list comprises Fox News, USAToday, ABC News, and MSNBC. (3) All metrics represent monthly averages. Jan-Sep 2018. YoY = growth vs. Jan-Sep 2017. (4) Trended rankings based on
Jan 2015 – Sep 2018.
Source: Shareablee, September 2018. Note: #1 U.S. News Brand claim on Twitter is based on @CNN and @CNNBRK combined.
CNN UNIVERSE
CNN is everywhere consumers are—on TV and desktop, mobile and social
apps, as well as on VOD, OTT, on voice-activated devices and more.
TV
CNN CNN ARABIC
CNN ESPAÑOL CNN AIRPORT
CNN INTERNATIONAL HLN
VOD/OTT DIGITAL PROPERTIES
APPLE TV ANDROID TV CNN.COM CNN HEALTH
ROKU AMAZON FIRE CNN POLITICS CNN STYLE
CHROMECAST SAMSUNG SMART TV CNN BUSINESS CNN ENTERTAINMENT
CNN TECH CNN MEDIA
CNN TRAVEL GREAT BIG STORY
VR APPS
SAMSUNG VR CNN APP
GOOGLE VR DAYDREAM GREAT BIG STORY
OCULUS RIFT
WEARABLES
APPLE WATCH
SAMSUNG GEAR WATCH
GOOGLE HOME SOCIAL/WALLED
AMAZON ECHO
SAMSUNG ONE
GARDENS
GOOGLE AMP & INSTAGRAM
MESSAGING GOOGLE AMP STORIES YOUTUBE
APPS FB LIVE
FB INSTANT ARTICLES
APPLE NEWS
GOOGLE PLAY /
WECHAT FB WATCH NEWSSTAND
LINE FB VR FLIPBOARD
KIK TWITTER MSN NEWS
FB MESSENGER
(1) SOURCE: CNN Research, Meeting Street Research, January 14-19, 2017; Feb. 15-19, 2017. Source: CNN/YouGov Research March 2017OUR BRANDS
CNN feeds the need to know across a variety of topics. From breaking news, business,
politics and current events to human interest stories, health, travel, entertainment and
pop culture — CNN covers it all. Each of our digital brands has its own distinct POV and is
designed to reach new audiences through an array of engaging storytelling.
CNN introduces CNN Business—a reimagined destination Offering a full spectrum of content tailored to a variety of
built for today’s business leaders. Chronicling the platforms—mobile, social, desktop and linear—CNN is the
rapid pace of change and disruption emanating from only news outlet with the scope and reputation to cover
the tech sector as the biggest story of our time, CNN every major development throughout election seasons
Business arms today’s leaders with the tools they need and within the political landscape at large. Align with
to take action through smart coverage and analysis of the cultural conversation, and capitalize on an engaged
the companies, personalities and innovations driving audience flocking to the #1 political news destination.
business forward.
FEATURED SERIES
FEATURED SERIES THE POINT WITH CHRIS CILLIZZA—With daily contributions
MARKETS NOW—This multi-screen investing platform across digital, social and linear and to your inbox, The
delivers urgent markets information via daily content, Point with Chris Cillizza delivers hot takes on the highest-
e-newsletter and a weekly livestream show shot from profile political stories that are devoured by D.C. elite.
the floor of the New York Stock Exchange with special
industry guests every Wednesday from 12:45-1PM.
Smart, beautiful and engaging— CNN Travel transports you to lands A top-10 health destination with
covering the fascinating and fast- far away—and close by—through medical news covered by experts,
paced worlds of fashion, design, a visual feast that meets the needs inspiring wellness lifestyle content
architecture, arts, autos, and luxury of the modern traveler, inspiring and investigative reporting.
—all with a global perspective. exploration that is both aspirational
and attainable. FEATURED SERIES
FEATURED SERIES LIVING TO 100—In this premium
MASTER OF EXPERIENCE—CNN Style FEATURED SERIES video series, CNN’s world-class
sets out on a global journey to FAMILY MEAL—Docu-style series neurosurgeon and chief medical
spotlight amazing experiences unraveling the ultimate origin stories correspondent, Dr. Sanjay Gupta,
through the eyes of those behind of well-known chefs in their seminal dispenses quick and easy ways
the world’s most visionary products, food scene. to extend your life closer to the
places and journeys. century mark.LIVE NEWS PROGRAMMING
CNN is the original 24-hour news network, and its variety of dynamic live programming is
where consumers go for the latest information, breaking alerts and developing stories.
MORNING DAYTIME EVENING
EARLY START INSIDE POLITICS ERIN BURNETT OUTFRONT
4AM-6AM 12PM 7PM
NEW DAY CNN RIGHT NOW ANDERSON COOPER 360
6AM-9AM WITH BRIANNA KEILAR 8PM
1PM
CNN NEWSROOM CUOMO PRIME TIME
9AM-11AM CNN NEWSROOM 9PM
2PM, 3PM
AT THIS HOUR CNN TONIGHT
11AM THE LEAD WITH JAKE TAPPER WITH DON LEMON
4PM 10PM
THE SITUATION ROOM
5PM, 6PM
WEEKEND HIGHLIGHTS
THE VAN JONES S.E. CUPP STATE OF FAREED ZAKARIA: RELIABLE SOURCES
SHOW UNFILTERED THE UNION GPS WITH BRIAN STELTERGO BIG. GO LIVE.
OWN CULTURAL MOMENTS.
As the global leader in live, CNN enables brands to make an impact in the moments that matter. No one else
can put your brand into the center of the cultural conversation like we can. From our tentpoles to Original
Series and Films, we feed the need to entertain and inform through programming that takes our audience
around the world and provides a deeper understanding of current and historical events alike.
OPPORTUNITY HIGHLIGHTS
INTERNATIONAL WOMEN'S DAY
CNN is mobilizing our global newsrooms to tell unique
stories celebrating women across every vertical
• Date: March 8, 2019
PRIDE + PROGRESS
Fifty years after the Stonewall Uprising sparked a modern day LGBTQ+
rights movement, CNN and Great Big Story explore the community's
evolution with a robust, digital-first platform unpacking seminal
moments and highlighting its emerging leaders.
• Multiplatform coverage and sponsorship opportunities begin June 2019
APOLLO 11: 50TH ANNIVERSARY OF THE MOON LANDING
CNN Films presents a thrilling firsthand experience of the
Apollo 11 mission in 1969 when man first walked on the moon,
featuring never-before-seen footage.
• Date: July 2019
AMERICA'S CHOICE 2020
Gearing up for the most anticipated election season ever, CNN will
hold the nation’s attention like none before
• Big Moments: Town Halls (Aug.-Oct. 2019) Primaries (Feb – Jun
2020), Conventions (July 2020), and Debates (Sept. & Oct. 2020)
• Election Day: November 3, 2020
NEW YEAR’S EVE
CNN’s annual live countdown leverages our global resources to
create a New Year’s Eve experience unlike any other.
• Hosts: Anderson Cooper and Andy Cohen
• Dates: December 31, 2019 - January 1, 2020CNN ORIGINALS AND FILMS
CNN Originals and Films entertain our "need to know" audience with thought-provoking
perspectives and fascinating reflections on culture and topics that drive conversation. Each
title is supported by a dedicated digital destination with exclusive content that allows fans
to dive deeper, providing additional context for each series and film.
THIS IS LIFE WITH LISA LING AMERICAN DYNASTIES/ AMERICAN STYLE THE REDEMPTION PROJECT
4Q19 THE BUSHES 1Q19 1Q19
1Q19
TRICKY DICK CHASING LIFE WITH LIGHT UP THE NIGHT UNITED SHADES OF AMERICA
1Q19 DR. SANJAY GUPTA 2019 WITH W. KAMAU BELL
2Q19 2Q19 | EMMY®-AWARD WINNING
DECADES OF MOVIES DECLASSIFIED
3Q19 3Q19
LOVE, GILDA THREE IDENTICAL HALSTON LINDA RONSTADT:
1Q19 STRANGERS 3Q19 SOUND OF MY VOICE
1Q19 3Q19
OUR ORIGINALS AND FILMS REACH A YOUNGER, HIGH-QUALITY, AFFLUENT AUDIENCE
THAT IS MORE LIKELY TO BE ENGAGED AND RECEPTIVE TO ADVERTISING
140INDEX
126INDEX
134INDEX
4+ YEARS COLLEGE HHI 100K+ ENGAGED AND RECEPTIVE
TO ADVERTISING
SOURCE: Nielsen Media Research via MultiTrak, Ratings Analysis, 2017TD (thru August). Includes The Nineties, History of Comedy, Declassified S2, Parts Unknown S9, United Shades S2, This is Life S3, The Wonder List S2.CNN EVERYWHERE
CNN is constantly innovating both our platforms and content to ensure that we are everywhere
consumers are. No matter where you look, CNN is available: Apple News, Google, Facebook, Roku,
Amazon Fire and OTT. We are continually pushing the envelope and looking for new ways to connect
with audiences and tell stories in new, meaningful ways.
CNN GO CNN APP PODCASTS
Fans can watch CNN Take the best of CNN with CNN is ramping up our
programming live and you with Breaking News, podcast offering with
on-the-go Articles & Interactives, Lean original podcasts and a
Back Features, Video Series, library of audio from the
VR Player and more best of CNN on TV
CNN NEWS BRIEFINGS CNN VR
Align with the latest CNN headlines through As a leader in VR with 13 bureaus around the
sponsorship of audio news briefings on Breaking world, CNN continues to produce original
News, Politics and Business, available now on 360-degree content to expand its massive
Amazon Echo and Google Home audio devices library of more than 100 VR videosCOURAGEOUS
CNN’S IN-HOUSE BRANDED CONTENT STUDIO
Be Bold. Be Relevant. Be Courageous.
Inspired by CNN’s journalistic pedigree, the Courageous team of Emmy®-winning
directors, producers, documentarians, film editors, web developers, graphic designers
and data scientists unearths engaging stories that dynamically meet your brand’s
marketing objectives in a way that’s relevant to the CNN audience.
COURAGEOUS RECEIVED 41 INDUSTRY AWARDS IN 2018.
HIGHLIGHTS
CANNES LIONS 2017 & 2018 HOTTEST BRANDED CONTENT STUDIO OF 2018
OTTO BELL: YOUNG INFLUENTIALS 2018
DIGIDAY AWARDS 2018
SILVER LION Courageous was recognized twice in BEST VIDEO PUBLISHER PARTNER FOR BRANDS
Courageous is proud to have won two Silver AdWeek's annual 2018 TV Hot List. BEST MULTIPLATFORM VIDEO CAMPAIGN
Cannes Lions Awards. "The Words Matter, " We were named the hottest branded BEST BRAND VIDEO DESTINATION OR CHANNEL
in partnership with P&G, won for Corporate content studio, and Otto Bell, the Chief Courageous stole the show at the 2018
Social Responsibility in 2018. "Human x Creative Officer of Courageous, was Digiday Awards, winning accolades for
Design," in partnership with Sqaure Enix, named on the list's "Young Influentials" its partnership with Volvo in “Racing the
won in 2017. of 2018. Sun”—an unprecedented live VR viewing
experience of the solar eclipse.
CAPABILITIES HIGHLIGHTS
• SHORT-FORM DOCUMENTARIES • POLLING & DATA CAPTURE • EMMY® AWARD-WINNING AND MURROW
• LONG-FORM DOCUMENTARIES • QUIZZES AWARD-WINNING STAFF
• SCRIPTED VIDEO • SWEEPSTAKES/CONTESTS • ACCESS TO CNN’S GLOBAL RESOURCES
• ANIMATION • DATA VISUALIZATION • TIME- AND COST-EFFICIENT
• DIGITAL AND VIDEO • ON-THE-GROUND EVENTS • CROSS-PLATFORM DISTRIBUTION
INTERACTIVES
• ENVIRONMENTAL SPACE AT SCALE
• MULTIMEDIA WEB DESIGN
EXPERIENCES • EXEMPLARY CLIENT SERVICE
• GAMING
• VIRTUAL REALITY/360°
• NATIVE ADS
• PODCASTS
• HIGH-IMPACT ADS
• ARTICLES
• EDITORIAL INTEGRATIONS
• PHOTOGRAPHY
OTHER AWARDS
• MEDIAPOST CREATIVE MEDIA AWARDS 2018: Branded Entertainment – Branded/Product Placement; Content Marketing; VR/AR
• BRAND FILM FESTIVAL 2018: Best in Show Direction; Short Form Documentary Series, Official Selection
• THE WEBBY’S 2018: The People’s Voice Winner
• ANA MULTICULTURAL MARKETING AWARDS 2017: Best Experiential MarketingRECENT AWARDS
As an unmatched force of award-winning journalism, CNN continues to attract industry
recognition for its breaking news, feature series, digital storytelling and more.
EMMY® AWARDS
NEWS AND DOCUMENTARY EMMY® AWARDS • Outstanding Breaking News Coverage
In a record for the network, CNN • Outstanding Live Interview
received 27 nominations for the • Outstanding Investigative Report in a Newscast
39th Annual News and Documentary • Outstanding News Discussion & Analysis
Emmy® Awards. CNN’s diverse
• Outstanding Politics and Government Documentary
nominations encompass its expertise in
newsgathering, television programming • Best Story in a Newscast
and digital presence. Highlights include: • Outstanding Video Journalism: News
• Outstanding Graphic Design and Art Direction
PRIMETIME EMMY® AWARDS • Outstanding Host for a Reality or Reality-Competition Show
CNN original series set a network record • Outstanding Informational Series or Special Info Series –
at the 2018 Primetime Emmy® Awards 5-year streak for Anthony Bourdain: Parts Unknown
with eight wins. Anthony Bourdain:
• Outstanding Unstructured Reality – 2nd consecutive year for
Parts Unknown won five awards, with its United Shades of America with W. Kamau Bell
digital extension Explore Parts Unknown
• Outstanding Writing for Nonfiction Programming
winning its first. United Shades of
America with W. Kamau Bell won two. • Outstanding Picture Editing for a Nonfiction Program
Highlights include: • Outstanding Short Form Nonfiction or Reality Series –
Explore Parts Unknown
PEABODY AWARDS
From live reporting on major events • ISIS in Iraq and Syria, Undercover in Syria, Battle for Mosul (2016)
to dynamic storytelling in original • Coverage of Kidnapped Nigerian Schoolgirls (2014)
series, CNN’s groundbreaking portfolio • Investigative Reports: Crisis at the VA (2014)
of content has received 22 Peabody
• Anthony Bourdain: Parts Unknown (2013)
Awards—one of the most prestigious
honors in electronic media. Some of • Outstanding Promotional Announcement
these award-winning programs include:
• Television Network Website: CNN.com
EDWARD R. MURROW AWARDS • Exellence in Innovation – Eclipse of the Century
In 2018, CNN won three prestigious • Continuing Converage – Hurricane Maria Devastates Puerto Rico
Edward R. Murrow Awards, and five in • Undercover in Syria – News Series
2017.
• 28 Hours Surrounded by ISIS – Hard News; Excellence in Video
• Charlotte Riots – Breaking NewsOUR SISTER BRANDS
At Great Big Story, we believe in the power of everyday
people to create a world worth fighting for. Our mission
is to uncover their inspiring and uplifting stories and
move our young, global audience to get involved. Great
Big Story’s award-winning content shines a light on the
underrepresented, the uncharted, the endangered, and
the absolutely amazing. And we discover these immersive,
beautiful stories for brands, too.
A premium news and entertainment network focused
on telling American stories — live news by day,
mysteries and investigations by night.You can also read
