MEDIA INFORMATION 2020 - The magazine for e-mountain bikers - PRICE LIST No. 5 - Delius Klasing
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MEDIA INFORMATION 2020
The magazine for e-mountain bikers
Foto: © Markus Greber
PRICE LIST No. 5
SUMMARY 2
EMTB PRINT EMTB DIGITAL
The magazine 3 EMTB App 10
Readership 4 EMTB App FlexSlider 11
Dimensions / Rates Display Ads 12
Publication schedule 5
Video Advertising 13
Editorial section 6
Newsletter 14
Ad Specials 7
Content Marketing
Test label 8 Sponsored News 15
DK-Brand-Combination 9 Advertorial 16
EVENTS 17
Click
content
for instant
SPECIFICATIONS information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Josh Welz
www.dk-mediasales.de/ 33602 Bielefeld, Germany info@emtb-magazin.de
kontakt-radsport fon +49 521 559 0 Steinerstr. 15 D
81369 Munich, Germany
THE MAGAZINE 3
D
TEST Text ■ Florentin Vesenbeckh Fotos ■ Markus Greber
2
1 The Wu heißt die
neueste Trail-Kreati-
on am Hochwechsel,
Panorama inklusive.
Trail-Designer
Philipp Wiedhofer
lässt den Flug über
die Wellen lässig
aussehen, dabei sind
derartige Spielein-
lagen nicht gerade
die Stärke des eher
behäbigen Bulls 3
E-Stream Evo.
2 Dixi und Anej:
Vater und Sohn
Strucl haben den
Trailpark Jamnica ins
Leben gerufen und
leiten das Ecohotel
Koroš. Die beiden
Die Macht der Gewohnheit ist stark – und verhindert manch schönen Slowenen sind hilfs-
Moment. Generationen von Bikern pilgern an den Gardasee oder nach bereit und haben
Finale Ligure. Und tun dies immer und immer wieder. Klar, der Weg zum immer einen Trail-
oder Touren-Tipp in
Tremalzo ist ein Traum, in der Mecki-Bar wird man von Mary geherzt, der Hinterhand.
Gelati und Espressi im Flora schmecken fantastisch, und auf die Pizza im 3 Helene Frühwirth
Bavaria ist auch immer Verlass. Der Mensch ist ein Gewohnheitstier und ist erfolgreiche 4
weiß eben gerne, was ihn erwartet. Uns geht das nicht anders: Test-Bikes Downhill-Bikerin
und inzwischen für
einladen, ab über den Brenner und die bewährte Testrunde abspulen. Für Haibike auf dem
diesen Test von acht E-MTB-Allroundern aber haben wir unsere einge- E-MTB unterwegs.
Sie zeigte uns ihre
fahrenen Muster durchbrochen: statt Road to Riva, ein Roadtrip in uns Hometrails im
unbekannte Bike-Regionen. Und eines vorweg: Es hat sich gelohnt. Wienerwald, wenige
Bike-Minuten hinter
Unsere Begleiter: acht aktuelle E-Mountainbikes mit rund 150 Milli- ihrer Wohnung.
metern Federweg und Alu-Rahmen, aufgeteilt in zwei Preisgruppen. Um
4300 Euro und rund 5500 Euro. Welche Modelle schlagen sich auf rup- 4 Ein Schweinestall,
pigen Pfaden am besten, welche auf gebauten Flowtrails? Und: Ist der umfunktioniert
Fahrspaß wirklich eine Frage des Preises? In der Preis-Leistungsklasse: zum Bike-Lager.
Wer auf klinisch
Canyons Spectral:On 7.0, das für seine starke Ausstattung bekannt ist. reine Bike-Keller mit
Das Ghost SL AMR X S 3.7, dessen großer und teurer Bruder mit Carbon- Alarmanlage Wert 5
legt, ist in Jamnica
Rahmen uns in mehreren Tests begeisterte. Und das Giant Trance E+ 2 falsch. Und genau
Pro mit Yamaha-Antrieb. Besonders spannend in der 5500-Euro-Katego- das macht den
besonderen Charme
rie: Kann das hochdekorierte und viel gelobte Specialized Levo, das be- des slowenischen
kanntermaßen nicht zu den Schnäppchen am Markt zählt, auch in dieser Parks aus.
Preisklasse und mit Alu-Rahmen glänzen? 5 Legal mountain-
Irgendwo in Slowenien. Zwei Minuten bis zum Ziel, verkündet unser biken, die Bauern
freut’s: Die Wexl-
Navigationsgerät. Kaum vorstellbar, dass wir hier richtig sein sollen. Wir Trails wurden im
holpern einen ruppigen Schotterweg hinauf, ich dirigiere unseren voll Einklang mit der
Gemeinde und den
Grundbesitzern
konzipiert – denn
1 grundsätzlich ist in
Österreich Biken im
Gelände verboten.
14 EMTB EMTB 15
Published since THE MAGAZINE THE MARKET
2016
E-Mountainbiking is a completely new More and more companies are opting
Reach
discipline. Unique technology, special for mountain bikes with e-support, and
200,000 readers
experiences, special types. EMTB, the growth is continuing. And rightly so,
Sold circulation magazine for electric mountain bikers, because the potential of the market is
31,780 copies
makes use of this playground and far from exhausted. Motors and batteries
Frequency of publication conveys the fascination: squeezing 100 have reached a high level of reliability
6× per year percent riding fun out of every meter and power, the quality of e-mountain
Magazine size ridden. The limits of what can be driven bikes is now at a high level - even in
230 mm × 300 mm on two wheels are raised. The quick lower price ranges. Time for differen-
Processing after-work round after a stressful working tiation: Light and sporty for ambitious
Perfect binding day. The shared bike adventure despite sports aficionados? Chic and simple for
Copy price completely different fitness levels. Family style-conscious occasional bikers? Or
€ 6.90 mountain tour with child trailer. EMTB fully integrated and smart for lovers of
according to the publisher wants to inspire and inform, answers the technical gadgets? As diverse as the
relevant questions about the complex users of e-mountainbikes are, as variable
technology and delivers the most are the possibilities for manufacturers to
complex comparative tests. The aim: position their brands. This gives room for
to guide the reader through the jungle new players.
of technical innovations and to give him
comprehensive and competent advice.
READERSHIP 4
200,000
readers are reached by EMTB
per issue
8 TIMES
approx.
the reader
picks up
44
of EMTB readers also
%
91%
ride a mountain bike
each issue without a motor.
The most important factors in the
choice of location for an
of our readers are men
E-MTB-HOLIDAY
4,789 EURO
are the routes, the trails and the cu-
linary offer.
is the sum that EMTB
readers want to spend
on the average for the
next bike. 45% want
1,472 EURO GER 67.7% of EMTB
at free disposal per month
to buy the new bike readers spent their
bike holidays in
107 MINUTES
in 1-2 years. Germany in the last
12 months. Austria
ranks second
(41.1%), followed
3,760 is the average reading by Italy (31.3%)
and Switzerland
time per issue (12.5%).
EURO
average net household income
TRAVELLING, MOTORSPORT,
MOTORCYCLE AND OUTDOOR
are the readers‘ main interests
(total population 3,163 Euro)
besides their EMTB
PURCHASE CRITERIA
Of all the technical characteristics battery capacity is the
47.2YEARS
most important purchase criterion for the next bike. is the average age
of the EMTB readers
Source: AWA 2019 and Readers Survey 2019 (Market Research)
PUBLICATION SCHEDULE 5
ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
01/2020 18.02.2020 readers survey 07.01.2020 17.01.2020
02/2020 21.04.2020 06.03.2020 18.03.2020
03/2020 16.06.2020 Special Enduro / E-Enduro 29.04.2020 12.05.2020
04/2020 18.08.2020 07.07.2020 17.07.2020
05/2020 13.10.2020 01.09.2020 11.09.2020
06/2020 08.12.2020 27.10.2020 06.11.2020
E-BIKE – THE CATALOGUE
BOOKING DEADLINE AND DATA BOOKING DEADLINE PRINT DATA DEADLINE
ISSUE FIRST SELLING DAY
DELIVERY FOR PRODUCT ENTRIES FOR ADS FOR ADS
01/2020 12.03.2020 13.01.2020 05.02.2020 13.02.2020
Further information about E-BIKE - The catalogue can be found here: www.dk-mediasales.de/e-bike-katalog
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook 2019
2/1 page
Trim size* 460 × 300
SIZE 4c / bw
App
1/1 5,950.00 € included
+ linkactivation
1/2 3,660.00 €
+ picture gallery
1/3 2,500.00 € + videos
1/4 2,285.00 €
2/1 8,900.00 €
1/1 page
Trim size* 230 × 300
POSITIONS
4c / bw
inside front cover 6,650.00 €
inside back cover 6,250.00 €
back cover 6,800.00 €
Opening Spread 9,650.00 €
1/2 page vertical 1/2 page horizontal The prices quoted are exclusive VAT.
Trim size* 112 × 300 Trim size* 230 × 147
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
2 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
1/3 page vertical 1/3 page horizontal
Trim size* 73 × 300 Trim size* 230 × 97
AGENCY COMMISSION 15%
SERIES DISCOUNTS
Series discounts, extended volume discounts and sales bonus are available
1/4 page 1-column 1/4 page 2-columns upon request.
Trim size* 54 × 300 Type area 98 × 129
Reprints and pdfs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Trim size* 230 × 72 * All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be
10 mm away from the trim. All format specifications in mm (Width x Height)
AD SPECIALS 7
INSERTS
MINIMUM SUBSCRIPTION
WEIGHT PRICE* MAXIMUM SIZE BOOKING
BOOKING CIRCULATION
up to 25 g 90.00 € per thsd.
up to 50 g 120.00 € per thsd.
190 x 270 mm Domestically,
Partial booking 20,000
3 samples can only be
up to 75 g 145.00 € per thsd. based on Nielsen copies
upon issuing of the booked as
areas possible.
order a whole.
up to 100 g 195.00 € per thsd.
up to 125 g 265.00 € per thsd.
*Further on request. Additional costs when booking the subscription circulation.
Transfer your insert in the APP. Find more information on page 10.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
booklet 68.00 € per thsd.
Please send stand samples and 10 adhesive inserts for a
product sample from 77.00 € per thsd. test run before the closing date.
BOUND INSERTS
SIZE PRICE
2-pages 85.00 € pro Tsd.
4-pages 110.00 € per thsd. Paper quality: 70-150 g/m2
Format: Please contact the media sales department
6-pages 130.00 € per thsd.
for specifications
8-pages 150.00 € per thsd.
Insertion: only overall.
12-pages 170.00 € per thsd.
16-pages 190.00 € per thsd.
The prices quoted are exclusive VAT.
Additional information about our Ad Specials on www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Ad Specials are not valid for discount!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).
Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total
weight, volume and pack size.
TEST LABEL 8
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins on the day
the test label is received.
Please use the label only with reference to the source.
TESTLABEL
DIGITAL USE PRINT AND DIGITAL USE
(WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING, PROMO-
MAILINGS...) TIONAL FLYERS...)
480.00 € 1,440.00 €
all prices plus statutory VAT
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
EMTB APP 10
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-
QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook 2019
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
980.00 €
combination
6 weeks supplement incl.
10 link activations*
(from the first
+ picture gallery
day of sale) + Video integration
App Only 1,150.00 €
*further link activations according to effort
All prices exclude statutory VAT.
Sales per issue
2,336
contacts per issue
15,621
App user per day
267
according to the publisher, Ø 2019
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for data on page 5. Additional multimedia features (audio files, videos, galleries and links) on request.EMTB APP FLEXSLIDER 11
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the FlexSlider as a display ad.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and - quality
FLEXSLIDER
Contacts per month POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
8,010
according to the publisher, Ø 2019 230.00 € 140.00 € 90.00 € 350.00 €
per month per month per month per month
The prices quoted are exclusive VAT.
CROSSMEDIA DISCOUNT 10% (on App-price)
AGENCY COMMISSION 15%
FlexSlider
....DISPLAY ADS WWW.EMTB-MAGAZIN.DE 12
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook 2019
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
Page Impressions
392,315 FireplaceAd depending on the website 70.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
Visits
168,819 FloorAd 1200 × 200 70.00 €
according to the publisher 08/19
MOBILE
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
print / online 10%
AGENCY COMMISION 15% 650,000 AI 10% 4 Websites 10% (on online price)
Creation of the advertisement with a surcharge. 800,000 AI 15% 5 Websites 15%
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 13
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND
AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook 2019
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page Impressions the ad.
392,315
Visits For the Video Banner as well as Video InRead even the delivery
168,819 of only one video is necessary.
according to the publisher 08/19
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
print / online 10%
650,000 AI 10% 4 Websites 10% (on online price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background depending on the website 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15%
All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions,
test winner videos and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 14
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook 2019
The EMTB newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: monthly
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT.
Subscribers
3,523
Opening rate
50.22%
as of September 2019
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
Placement without commitment.CONTENT MARKETING 15
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication. FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:
TEAMS, TAILORED SOLUTIONS
AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen Quelle: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,250.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 16
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A DisplayAd is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.EVENTS 17
EVENT DATE PLACE WEBSITE
E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com
TOUR Transalp 21.06.2020-27.06.2020 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 25.06.2020-28.06.2020 Molveno (I) www.dk-mediasales.de/bike-women-camp
BIKE Transalp 05.07.2020-11.07.2020 www.dk-mediasales.de/bike-transalp
BIKE Festival Riva 24.07.2020-27.07.2020 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
E-MOTIONS
07.08.2020-09.08.2020 Millstatt (A) www.dk-mediasales.de/e-motions
the E-BIKE Event
BIKE Festival Willingen 02.10.2020-04.10.2020 Williingen (D) www.dk-mediasales.de/bike-festival-garda-willingen
BIKE Festival Saalfelden
11.09.2020-13.09.2020 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Cross-
October 2020 St. Englmar
Country-CampYou can also read
