Media Kit 2020 The original magazine for bio-gardening - A fund of gardening knowledge 35 years in the "bio"-tradition - dlv Deutscher ...
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The original magazine for bio-gardening
Foto: scharfsinn86 – stock.adobe.com
✓ A fund of gardening knowledge
✓ 35 years in the „bio“-tradition
Media Kit 2020 www.krautundrueben.de
Media profile
Some years ago, kraut&rüben advocated organic gardening as a revolutionary
approach. For more than 35 years, the editors have sought out themes whose central
principle is gardening and living in harmony with nature. Wonderful harvests, satisfying
and colourful results – without chemical sprays, mineral fertilisers or uniformly boring
results. kraut&rüben helps the garden and the gardener – as it always has done. At a
time when the trend for organic gardening has permeated every strata and area of life,
kraut&rüben is both a well-established resource and a pioneer.
Its authors have sound know-how of gardening as well as vast experience. Entertai-
ning and readable articles attract a readership of almost 100,000 in print copies alone.
Around 54 % of copies go to subscribers: as an advertising channel, kraut&rüben is
sure to hit the mark.
Gardening
organically –
living naturally
2
Facts | Target group | Payment terms
Please contact us Facts Payment terms
Year: 36, 2020 2 % discount within 14 days following invoice date
or 30 days net. 2 % discount will automatically
Belinda Jaric Frequency of publication: monthly be deducted for direct debit.
Head of Sales Garden & Horses Circulation area: Germany, Austria, Switzerland, Italy Postal charges are not subject to discount.
Phone +49(0)89 12705-221 The publisher is entitled to set a credit limit.
Distributed cirulation: 102,468 copies
belinda.jaric@dlv.de Payment options
Sold circulation: 98,630 copies
DZ Bank AG München
(IVW 2/2019)
IBAN DE50 7016 0000 0000 1525 73
Subscription rate: 61.90 €* BIC GENODEFF701
Catharina Lerch ISSN: 0178-0166 Postbank München
Media Consultant IBAN DE60 7001 0080 0646 5658 04
Phone +49(0)89 17205-270 BIC PNBKDEFF
catharina.lerch@dlv.de Target group
Terms and conditions of business
kraut&rüben readers/users The terms and conditions of payment and business
that may be obtained from the publisher or inspected
11 House owners with a garden – town or countryside on www.dlv.de/AGB are applicable to the processing
Tobias Weiß 11 Above-average income of orders.
Media Consultant 11 Feel an affinity with nature and love animals Because of tax regulations, when placing an order
11 Eat healthily, do their own cooking, preferably with please state your tax number and/or Value Added
Phone +49(0)89 12705-233
home-grown vegetables and fruits and other organic Tax ID number.
tobias.weiss@dlv.de
ingredients Deutscher Landwirtschaftsverlag GmbH
11 Value high-quality, sustainable produce Lothstr. 29, 80797 München, Germany
11 E xtend their interest in nature to all spheres Postfach 40 05 80, 80705 München, Germany
(household, hobbies and travel) Tel. +49(0)89-12705-1, Fax -335
Ursula Zacherl dlv.muenchen@dlv.de, www.dlv.de
Media Consultant 11 Are often socially committed and play the part of
Phone +49(0)89 12705-322 influencers
ursula.zacherl@dlv.de
* Prices are subject to change
3
Ad formats and rates
Standalone text elements
1/1 page (1.008 mm) 1/2 page vertical 1/2 page vertical 1/3 page vertical 1/3 page vertical Cover pages
Cover page
2/4,
4-c
11,129.– €
Cover page
3,
4-c
10,645.– €
P: 176 × 252 mm P: 84 × 252 mm P: 176 × 123 mm P: 55 × 252 mm P: 176 × 80 mm P: 210 × 297 mm
B: 210 × 297 mm B: 101 × 297 mm B: 210 × 144 mm B: 72 × 297 mm B: 210 × 101 mm
4-c 9,677.– € 4-c 4,838.50 € 4-c 3,548.– €
1/4 page vertical 1/4 page vertical 1/4 page 2 columns 1/8 page vertical 1/8 page vertical 1/8 page 2 columns Junior Page
P: 40 × 252 mm P: 176 × 59 mm P: 84 × 123 mm S: 40 × 123 mm S: 176 × 27 mm S: 84 × 59 mm P: 115 × 163 mm
B: 132 × 186 mm
4-c 2,782.– € 4-c 1,391.– € 4-c 5,080.– €
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 4
Ad formats and rates
Preferred positioning Marketplace
2 × 1/1 Panoramic ad 2 × 1/2 Panoramic ad 1/3 page 1/6 page 1/12 page
P: 386 × 252 mm P: 386 × 123 mm P: 120 × 120 mm P: 58 × 120 mm P: 58 × 58 mm
B: 420 × 297 mm B: 420 × 144 mm
4-c 19,354.– € 4-c 9,677.– € 4-c 1,590.– € 4-c 795.– € 4-c 490.– €
Marketplace
1/8 page vertical 1/8 page vertical 1/8 page 2 columns 1/16 page vertical 1/16 page 2 columns 1/32 page
P: 43 × 124 mm P: 184 × 30 mm P: 90 × 61 mm P: 43 × 61 mm P: 90 × 30 mm P: 43 × 30 mm
bw 557.– € bw 281.– € bw 141.– €
4-c 774.– € 4-c 495.– € 4-c 358.– €
P: Print space B: Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 5
Products & news 2020
S M
Getting ready for the gardening season 2020
Advertisement promotion S Advertisement promotion M Kick-off
Image + Text (250 characters) Image + Text (500 characters) Issue 02/2020
490.–€ 795.– € Publication date: 15.01.2020
Advertising deadline: 04.12.2019
Example: Example:
Gardening season 2020
Der neue Rosen-Garten Ihr Schlüssel zum Gärtnerglück:
Ursula Grafen, Viktoria Freifrau von dem Buschs, planting ■ design ■ taking care ■ enjoying
Fotos: Ferdinand Graf von Luckner Hochbeete erfreuen uns durch üppige Ernte und
Issue 05/2020
geringen Platzbedarf. Beim Eigenanbau von knackigem
Partnerpflanzen & Beetgestal- Gemüse möchte jeder passionierte Gärtner seine Pflänz- Publication date: 08.04.2020
tungen, EUR 49,99 chen stets gut behütet wis- Advertising deadline: 04.03.2020
Die Königin mit Hofstaat: Rosen sen. Dank des abnehm-
und ihre idealen Pflanzpartner baren Treibhauses sind die Autumn 2020
in immer neuen Kombinationen. Vitaminbomben vor der
Traumhaft schöne Bilder, Beet- Witterung geschützt. planting ■ harvesting ■ preserving
gestaltungen, Pflanzbeispiele, Und die erhöhte Biotopflä- Issue 10/2020
Arten und Sorten. che schützt vor Schnecken Publication date: 09.09.2020
Bestellen unter Tel. +49 711-78 99-20 46 und Unkraut; der Gärtner Advertising deadline: 05.08.2020
www.blv.de profitiert von der rücken-
schonenden Arbeitshöhe.
Tel. +49 8206-96 11 88 Present ideas ...
www.gartenfrosch.com ... for christmas
L
Issue 12/2020
Publication date: 11.11.2020
Advertisement promotion L
Present your news Advertising deadline: 07.10.2020
2 Images + Text (1,000 characters)
framed with background colour as an advertising
1,920.– € promotion in a
on request timely way
* Picture min. 300 dpi jpg- or png-file 6
Rates | Discounts
Classified business ads Discount in the event of acception within a Magazine size
per line contract year 210 mm × 297 mm (width x height)
minimum 3 lines 7,95 € Frequency Volume
Discount Print space
Ads by the mm discount discount 176 mm × 252 mm (width x height)
bw per mm 1 column 5,95 € 1,000 mm 3%
Column width
4-c per mm 1 column 9,60 € 3 ads 3,000 mm 5% Advertising section (4 columns) 43 mm
Chiffre toll inland and overseas 6 ads 6,000 mm 10 % Textual advertisement (3 columns) 55 mm
(including postage and tax) 12,– € Textual advertisement (4 columns) 40 mm
9 ads 9,000 mm 15 %
12 ads 12,000 mm 20 %
Inserts, glued-in booklets and classified business advertise-
ments are billed without discont.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of
business apply. ■ Pricelist 36 valid from issue 1/2020
7
Special advertisement
Inserts copies* Bound-in booklets
Weight Rates per 1,000 Options to split
Subscription Sold Size Weight Rates
enclosures
up to 25 g 149.– € circulation circulation 2-pages up to 30 g 10,197.– €
ea. additional 5 g 20.– € Inland + overseas about 59.600 about 98.630 4-pages up to 30 g 13,196.– €
Northern Germany 1 18,000 32,700 6-pages up to 40 g 16,195.– €
Technical information
Southern Germany2 34,000 52,200 8-pages up to 50 g 19,793.– €
11 Inserts must not be larger than the format
190 mm × 277 mm (width times height) and must Austria 5,200 11,200
not have a zigzag fold. Technical information
Switzerland 2,100 2,700
11 Bound-in booklets are to be delivered folded
11 Minimum format of the insert: 105 mm × 148 mm *Print runs may vary according to season, so please enquire and uncut.
(width times height) about the exact number being produced.
1 States: Berlin, Brandenburg, Bremen, Hamburg, 11 Format and circulation upon request.
11 The long side of the insert must always be closed.
Mecklenburg-Vorpommern, Niedersachsen, 11 In certain technical production circumstances we
11 With special formats, folds or paper weights, it is Nordrhein-Westfalen, Sachsen-Anhalt, Schleswig Holstein reserve the right to postpone publication.
always necessary to consult the publisher with 2 States: Baden-Württemberg, Bayern, Hessen,
11 Glued insert on the bound-in booklet: Upon request
authentic samples before production. Rheinland-Pfalz, Saarland, Sachsen, Thüringen with sample.
Information on enclosure advertising in the retail
sales section
Special formats for enclosures in retail/trade section are
available on request. Requirement: Binding samples must
be provided well before the advertisement deadline in
order to clarify technical processing options and dead-
lines.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 8
Dates | Topics
Issue Dates Topics Specials Trade fairs
Grüne Woche, Berlin 17. – 26.01.2020
P: 11.12.2019
January
Gartenträume, Lingen 24. – 26.01.2020
1 A: 06.11.2019 The greenhouse, garden planning, birds in the garden, recipes
C: 12.11.2019 Heldenmarkt, Hamburg 25. – 26.01.2020
IPM, Essen 28. – 31.01.2020
Gartenträume, Berlin 31. – 02.02.2020
P: 15.01.2020 kraut&rüben troughout Biofach, Nürnberg 12. – 15.02.2020
February
2 A: 04.12.2019 Small gardens, planning flower beds, garden tools, recipes the gardening year IVG Medientag Garten, Köln 13.02.2020
C: 10.12.2019 P: 22.01.2020 Gartenträume, Ulm 14. – 16.02.2020
pool + garden, Tulln (AT) 14. – 16.02.2020
P: 12.02.2020 Gartenträume, Rheinberg 06. – 08.03.2020
March
3 A: 08.01.2020 Protecting plants, herbs, peat-free compost, recipes Garten München, München 11. – 15.03.2020
C: 14.01.2020 Giardina, Zürich (CH) 11. – 15.03.2020
Heldenmarkt, München 28. – 29.03.2020
P: 11.03.2020
Katjas Garden Blühendes Österreich, Wels (AT)
April
4 A: 05.02.2020 Perennials, gardening in pots, herbs, vegetables, recipes
P: 18.03.2020 03. – 05.04.2020
C: 11.02.2020
Berliner Staudenmarkt, Berlin 04. – 05.04.2020
Kräutergartenfest Schloss Moyland,
P: 08.04.2020 Bedburg-Hau 23. – 24.05.2020
Nature in the garden
May
5 A: 04.03.2020 The natural garden, design, fertilisers, vegetables, recipes
P: 22.04.2020 Fuchsienmarkt Wemding, Wemding
C: 10.03.2020
23. – 24.05.2020
P: 06.05.2020
Ippenburger Sommerfestival, Bad Essen
June
6 A: 01.04.2020 Berries, roses, watering techniques, recipes
11. – 14.06.2020
C: 07.04.2020
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics 9
Dates | Topics
Issue Dates Topics Specials Trade fairs
P: 10.06.2020
July
7 A: 06.05.2020 Beneficial insects, lawn/meadow, vegetables, herbs, recipes
C: 12.05.2020
P: 15.07.2020 Allgäuer Festwoche, Kempten 08. – 16.08.2020
August
8 A: 03.06.2020 Strawberries, vegetables, the natural garden, recipes
C: 09.06.2020 Ostbayernschau, Straubing 07. – 17.08.2020
September
P: 12.08.2020
9 A: 08.07.2020 Perennials, fruit, storing produce, recipes Berliner Staudenmarkt, Berlin 05. – 06.09.2020
C: 14.07.2020
P: 09.09.2020
October
10 A: 05.08.2020 Shrubs, the natural garden, compost, recipes
C: 11.08.2020
November
P: 14.10.2020
11 A: 09.09.2020 Garden tools, shrubs, storing produce, recipes
C: 15.09.2020
December
P: 11.11.2020
12 A: 07.10.2020 Animals in the winter, design, climate change, recipes
C: 13.10.2020
P: Publication date ■ A: Advertising deadline ■ C: Copy deadline ■ We reserve the right to modify topics 10Special Issues kraut&rüben 2020
Your companion: kraut&rüben throughout the gardening year
Practical tips with a guarantee of success are what make this issue special. It takes inspiration from the
‘Cross Country’ series as a working guide, though not exactly a calendar.
Month by month, gardeners can consult the guide for suggested tasks. An easy-to-read overview, the
series provides tips on how to give fruit and vegetables the best conditions, achieve superlative blooms
and encourage beneficial creatures into the garden. There are informative two-page features and extra
details on best practices.
96 pages, € 5.90, P: 22.01.2020, A: 11.12.2019, C: 18.12.0219
Katja’s Garden
Katja Holler embodies the essence of kraut&rüben like nobody else does. Her monthly ‘garden world’
covers the classic garden topics, with clear tables, step-by-step instructions and illustrations. This sec-
tion forms the basis of the special edition. It is complemented by more articles written by Katja, as well
as columns and stories. “Katja’s Garden” is a special issue that contains a wealth of specialist know-
ledge –presented sympathetically, and in tune with the interests of the target group. Katja introduces
the edition and accompanies us throughout.
96 pages, € 5.90, P: 18.03.2020, A: 12.02.2020, C: 19.02.2020
Nature in the garden
There is a growing interest in gardening naturally, and not only because bees have come to enjoy strong
support. Reason enough to create an issue to show how natural gardens are attractions in themselves
– without necessarily excluding ourselves! This special edition centres on a space that offers food for as
many animals as possible. It shows that ‚wild’ can often be more beautiful than ‘neat’. In a true
natural garden insects, birds, amphibians, reptiles and mammals such as hedgehogs, dormi-
ce and squirrels are just as much at home as the gardener. Planting plans, instructions for
building, background knowledge and impressive pictures – kraut&rüben takes the reader
Book now by the hand and shows how small, simple measures can result in a riot of colour and
and get your diversity.
combination 96 pages, € 5.90, P: 22.04.2020, A: 17.03.2020, C: 24.03.2020
discount
Circulation: Target-Group:
50,000 copies each Passionate bio-gardeners
11Special issues kraut&rüben 2020
Formats (mm width × mm height)
€ €
Size/Format
bw 4-c
Print space Bleed
1/1 page 1008 mm 176 × 252 210 × 297 4,498.50 € 7,258.– €
1/2 page vertical 84 × 252 101 × 297
2,249.– € 3,629.– €
1/2 page horizontal 176 × 123 210 × 144
1/3 page vertical 55 × 252 72 × 297
1,499.50 € 2,419.– €
1/3 page horizontal 176 × 80 210 × 101
1/4 page 2 columns 84 × 123
1/4 page vertical 40 × 252 1,125.– € 1,814.50 €
1/4 page horizontal 176 × 59
Market place
1/6 page 58 × 120 – – 596.– €
1/12 page 58 × 58 – – 367.50 €
Discount in the event of acception within
a contract year Cover pages
Frequency discount Volume Discount Discount Cover page 3 – 210 × 297 – 7,984.– €
2 ads 1,000 mm 5%
4 ads 2,000 mm 10 % Cover page 2/4 – 210 × 297 – 8,347.– €
Bleed: 3 mm bleed margin on all sides, retain at least 5 mm distance from text/pictures to the binding margin. ■ All formats of width × height.
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply. ■ Pricelist 36 valid from issue 1/2020 12kraut&rüben-Gardeners‘ Yearbook 2021
The kraut&rüben Gardeners’ Yearbook is a classic Circulation:
among the gardening calendars and unique, in that 12.000 Exemplare
alongside moon phases it provides a section on phe-
nological seasons – the method of understanding Target group:
nature‘s signals. Passionate bio-gardeners
As a practical guide, the Gardener‘s Yearbook soon Publication date
becomes a well-thumbed-through item, with tips on 14.08.2020
planting, care, fertilising and harvesting. Advertising deadline:
Your advertisement will bear fruit – 365 days of the 15.04.2020
year. Copy deadline:
Make best use of an opportunity to attract attention 08.05.2020
and to enjoy the long-term effects of displaying your
product in a popular, much used calendar.
Depending on availability,
you can place your advertisements
at the time of year that best suits
your product.
Rates
Format Print space (width × height) Bleed (widht × height) 4-c
1/1 page 124 × 188 mm 148 × 210 mm 1,535.– €
1/2 page vertical 60 × 188 mm – 767.50 €
1/2 page horizontal 124 × 92 mm – 767.50 €
1/4 page vertical 60 × 92 mm – 384.– €
1/4 page horizontal 124 × 44 mm – 384.– €
1/6 page 60 × 60 mm – 256.– €
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply.
13Technische Angaben
Printing process: Colour advertisement production
Cover: Sheet-fed offset Euro Scale: The shades are produced by combination prin-
Inside section: Web-fed offset ting. Colour variations within the tolerance range are state Nicole Trost
of the art for the offset printing process. Shades that can- Media Provision
Processing: not be created from the Euro Scale (HKS special colours)
Adhesive binding Phone +49(0)89 12705-369
are possible on request – separate costing! nicole.trost@dlv.de
Data storage media/data transmission
CD or email Samples for inserts, bound-in-booklets,
glued-in inserts
File formats Before accepting an order, the publisher requires five
Print-optimised PDF (Standard X1a) authentic samples by the deadline for advertisements in
Other file formats or open files only possible upon the relevant issue: Electronic data transmission
enquiry nicole.trost@dlv.de
Colour images always in CMYK mode (4c) Deutscher Landwirtschaftsverlag GmbH
Anzeigen “kraut & rüben” Transfer to the data only with accurate statements of the
Resolution at least 300 dpi (600 dpi for ads in bw)
Lothstr. 29, 80797 München customer’s name, property, issue no. and content of the
Print profile print material transfer
www.dlv.de/kur The authenticity of fulfilment of an order cannot be finally
decided upon until the samples have been submitted.
Proof Delivery address
A true-colour proof is essential and must be available tot Free delivery with appropriate labelling
he publisher/printing firm before printing commences. “kraut & rüben” to:
Without a proof, no guarantee can be given regarding the
Dierichs Druck + Media GmbH & Co KG
print quality or correctness of the advertisement motif.
Frankfurter Str. 168, 34121 Kassel/Germany
Without a proof, complaints are invalidated.
Delivery date:
Inserts, bound-in booklets and glued-in inserts must be
delivered by 14 days before the issue oft he magazine at
least.
Volumen of the issue required on request.
14kraut&rüben Online-Competition
Easter egg hunting The advantages for you:
With striking advertising spots and very rea- 11 Exclusive advertising spots
sonable rates, this is the most propitious time 11 Intensive interaction of online readers with your company and its products, in a
for advertising. light-hearted way
Publication period 23.03. – 24.04.2020 11 plenty of clicks on your website improve your placing in search engines
Rate: 450.– €
This is how it works:
11 prominent positioning on the website
11 you pose a question and give three optional answers
11 you provide prizes such as products, advertising materials for a voucher (minimum
value € 50.00 – the more attractive the prize, the more participants there will be)
11 our readers answer your question – the correct solution will be something that can
be found on your website. In this way, readers are made familiar with your products
and your website.
11 we choose a winner from the correct responses. You send the winner the prize.
Advent calendar
Draw attention to your company
with this pre-Christmas online
campaign and generate extra
income.
Publication period
01.12. – 31.12.2020
Rate: 450.– €
Deutscher Landwirtschaftsverlag GmbH terms and conditions of business apply.
15Online advertising
Use an online campaign to extend the rach to
target groups.
Expand your printed materials
campaign and talk to your target In a match between Print and online of 38 % only, you
groups online! can reach by an online campaign 130,000 additional
users per month (who are not readers of the magazine).
Leaderboard Skyscraper Rectangle Hockey Stick
728 × 90 Pixel 120 × 600 Pixel 300 × 250 Pixel Sky + Leaderboard
750.– € 750.– € 750.– € 1,150.– €
Advertorial Newsletter
Please contact me
Additional
formats and Belinda Jaric
prices upon 728 × 90 Pixel oder Head of Sales
Garden & Horses
request. Bild- und Textanzeige
950,– € 550,– € pro Woche Phone +49(0)89 12705-221
belinda.jaric@dlv.de
The prices shown on this screen are monthly ones.
16Online advertising in the kraut&rüben editorial area
Newsletter advertising Advertorial
550,– € / Newsletter-advertisement 950.– €/month
The kraut&rüben newsletter is opened by 55 – 65 % of Publication on the home page.
recipients, making it one of the top market performers. Present your company or your products very prominent-
Newsletter advertisements are particularly effective. The ly in the form of an editorial article on the home page.
newsletter is sent weekly to approximately 39,000 We provide you with the relevant advertorial.
subscribers.
The teaser will appear centrally, following the second
Your ad can run in the form of a text item with a photo and editorial and with a link to the full text.
link, or as a banner. This is especially apt for campaigns
that aim to raise awareness of your company and its pro-
ducts, or the date of an event: it is moreover a sustainable
way of achieving your goals. The newsletter is accompa-
nied by only two ads, making it quite an exclusive spot.
We need the following from you:
Text advertisement, with image
11 Text of the advertisement (max. 500 characters
including spaces)
11 short headline above the text
11 jpg image, max. 800 × 600 pixels
11 required text under the advertisement
11 links to your website
Banners
11 Format 728 × 90 Pixel
11 Linking to your Website
* Stand Juli 2019. Alle Preise zzgl. gesetzlicher MwSt.
17Please contact us
Director Garden & Horses
Johann Wörle
Phone +49(0)89 12705-332, johann.woerle@dlv.de
Head of Sales Garden & Horses
Belinda Jaric
Phone +49(0)89 12705-221, belinda.jaric@dlv.de
Media Consultancy
Catharina Lerch
Phone +49(0)89 12705-270, catharina.lerch@dlv.de
Tobias Weiß
Phone +49(0)89 12705-233, tobias.weiss@dlv.de
Ursula Zacherl
Phone +49(0)89 12705-322, ursula.zacherl@dlv.de
Media Provision
Nicole Trost
Phone +49(0)89 12705-369, nicole.trost@dlv.de
191673-5 SF
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