MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing

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MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
MEDIA INFORMATION 2021

                             Europe‘s largest windsurfing magazine
Foto: © Stephan Gölnitz

                                                           PRICE LIST No. 45
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
SUMMARY                                                                                                             2

SURF PRINT                                                  SURF DIGITAL
The magazine                                           3    SURF incl. SUP App                                       12

Readership                                             4    SURF App Flexslider                                      13

Publication schedule                                   5    Display ads SURF                                         14

Dimensions / Rates                                          Video advertising                                        15

Editorial section                                      6
                                                            Newsletter                                               16

Special rate SURF Market                               7
                                                            Content Marketing
Special rate SURF holiday                              8    Sponsored News                                           17

SUP Special                                            9    Advertorial                                              18

Ad specials                                           10    EVENT                                                    19

DK-brand-combination                                  11

                                                                                        Click
                                                                                       content
                                                                                     for instant
                                                                                    information

SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

MEDIA SALES                                      DELIUS KLASING VERLAG                     EDITORIAL OFFICE
Our contact persons can be found at              Siekerwall 21                             Editor in Chief Andreas Erbe
www.dk-mediasales.de/                            33602 Bielefeld, Germany                  redaktion@surf-magazin.de
kontakt-wassersport                              telephone +49 521 559 0                   Steinerstr. 15 D
                                                                                           81369 Munich, Germany
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
THE MAGAZINE                                                                                                                                                                                                3

                                                            TEST: POWER-FREERACESEGEL 2-CAM 8,5

                                                           POWER TO
                                                           THE PEOPLE
                                                           Darf‘s ein bisschen mehr sein? Beim größten Leichtwindsegel geht es weniger
                                                           um Topspeed, sondern oft einfach darum, überhaupt ins Rutschen zu kommen.
                                                           Zu viel Power gibt‘s da nicht. Oder doch? Vier etablierte Freeracer und ein
                                                           Sonderling wollen alle frühstmöglich gleiten — die Konzepte dafür könnten
                                                                                                                                                                         E              s war ein spontaner Sommer-
                                                                                                                                                                         Sondertest, unter erschwerten Corona-Be-
                                                                                                                                                                         dingungen. Ein wichtiger Herausforderer hat
                                                                                                                                                                         es dabei — verloren gegangen wohl irgendwo
                                                                                                                                                                         zwischen China und dem Gardasee — einfach
                                                           aber unterschiedlicher kaum sein.                                                                             nicht mehr aufs Wasser geschafft. Das Neil-
                                                                                                                                                                         Pryde V8 wäre unser sechster Wunschkan-
                                                           FOTOS: STEPHAN GÖLNITZ    TEXT: SURF TESTTEAM                                                                 didat in diesem Rennen der Hubraummons-
                                                                                                                                                                         ter gewesen. Trotzdem können wir euch im
                                                                                                                                                                         getesteten Feld für nahezu jeden Geschmack
                                                                                                                                                                         ein Segel bieten. Vom camberlosen Tuch mit
                                                                                                                                                                         Wavesegel-weichem Fahrgefühl und Hand-
                                                                                                                                                                         ling — bis zum straff-gestählten Dampfham-
                                                                                                                                                                         mer für schwerste Jungs.

                                                                                                                                                                         An Land
                                                                                                                                                                         Camber und Co
                                                                                                                                                                           Bis auf das „Morpho“ verwenden alle Segel-
                                                                                                                                                                         designer zwei Camber, um die durchgehend
                                                                                                                                                                         tiefen Profile zu stützen. Der Aufbau gelingt
                                                                                                                                                                         dennoch — unter Beachtung der richtigen
                                                                                                                                                                         Reihenfolge — eigentlich easy, lediglich beim
                                                                                                                                                                         Gunsails erfordern die Camber etwas Finger-
                                                                                                                                                                         spitzengefühl um diese „bei der Stange zu
                                                                                                                                                                         halten“. Die Trimmkräfte sind kein Kinder-
                                                                                                                                                                         kram, aber handhabbar. Mit ordentlich Loo-
                                                            SAIL GUIDE 2-CAM POWERSEGEL                                                                                  se im Achterliek — bei Sailloft eher im oberen
                                                            Surfer Typ                                                                                                   Bereich konzentriert und beim Morpho nur
                                                             EINSTEIGER                                                                                                  mäßig im weichen Tuch sichtbar — decken
                                                                                                                                                                         die Segel bereits ohne Schothornspannung
                                                             AUFSTEIGER
                                                             FORTGESCHRITTENE FREERIDER
                                                             FREERACER
                                                            Beste Brettgruppen
                                                             AUFSTEIGERBOARDS MIT UND OHNE SCHWERT
                                                             FREEMOVEBOARDS
                                                             FREERIDEBOARDS
                                                             FREERACEBOARDS

                                                            28            9 | 2020                                                                                                               9 | 2020         29

Published since                              SURF is the world’s largest windsurfing                                                     SURF is primarily distributed in the
1977                                         magazine. In 2017 SURF celebrated its                                                       German speaking countries of Europe:
Distributed circulation*                     40th anniversary. Established in 1977                                                       Germany, Austria and Switzerland. But
21,600 copies (According to the publisher)   SURF embodies the true spirit and                                                           significant parts of the circulation also go
Range*                                       magic of this sport. Today the magazine                                                     to the Netherlands, Belgium,
120,000 readers                              is one of the best known brands in the                                                      Luxembourg, Denmark, Spain, Greece
Frequency of publication                     industry.                                                                                   and Italy, where many people can speak
10 × per year                                The editorial team‘s creative and                                                           and read German. In total, SURF has

Magazine size                                unconventional style combines incisive                                                      subscribers in more than 20 countries,
215 mm × 280 mm                              editorial with breathtaking photography                                                     including the United States.
                                             of awesome destinations and has influ-
Processing
Saddle stitch                                enced the surfing scene for decades.
                                             The SURF festival is celebrating, too:
Copy price
5.50 €                                       2017 SURF organized the 15th SURF
                                             festival in Fehmarn, the largest SURF
                                             show and party with lots of activities and
                                             sport VIPs. And the festival continues in
                                             2021!
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
READERSHIP                                                                                                    4

                                                                                39 %
              RANGE                                             7
120,000                                                       TIMES
                                                                each issue
         READERS                                                  is taken
                                                                                  of readers own a

84%
                                                                approx. in
                                                                 the hand            SUP Board
                                                                         SURF readers are

    our readers are men                                       TRENDSETTERS
   FAVOURITE-
                                                                   AND
SURFING-HOLIDAYS
    LOCATION
                                                               INNOVATORS

                                                                    73%
                     ITALY
                  DENMARK
                  GERMANY
                    SPAIN
                   GREECE
                    EGYPT
                                                              of the readers have taken a surfing holiday

           3,921
                                                                         in the last 12 months

           EURO
         amounts the net
        household income
         (total population 3,288 Euro)
                                                              100                  MINUTES
                                                               is the average reading time per issue

USING SURF CHANNELS
  95% SURF as a magazine, 44% SURF web page,
      22% SURF App, 15% SURF newsletter,
                                                                                     44.7  YEARS
                                                                                      is the average age of
         7% SURF first-time user world                                                    SURF readers
Sources: AWA 2020 and Readers Survey 2019 (Market Research)
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
PUBLICATION SCHEDULE                                                                               5

   ISSUE       FIRST SELLING DAY   SPECIAL TOPICS     BOOKING DEADLINE   DEADLINE FOR PRINT DATA

 01- 02/2021      16.12.2020                             06.11.2020            16.11.2020

  03/2021         24.02.2021            SON              15.01.2021            25.01.2021

  04/2021         24.03.2021                             12.02.2021            22.02.2021

  05/2021         21.04.2021       Wingfoil Special      12.03.2021            22.03.2021

  01/2021         28.04.2021       SUP MAGAZIN           23.03.2021            07.04.2021

  06/2021         19.05.2021                             09.04.2021            19.04.2021

  07/2021         23.06.2021                             11.05.2021            20.05.2021

  08/2021         21.07.2021                             11.06.2021            21.06.2021

  09/2021         25.08.2021                             16.07.2021            26.07.2021

  10/2021         22.09.2021                             13.08.2021            23.08.2021

 11- 12/2021      27.10.2021                             17.09.2021            27.09.2021

 01- 02/2022      15.12.2021                             05.11.2021            15.11.2021
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                            6

EDITORIAL SECTION

                                                  „ADVERTISING IN APPROPRIATE
                                              JOURNALISTIC ENVIRONMENTS INCREASES
                                                      PUBLIC AWARENESS.“
                                                                                                                      source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 430 × 280

                                                        SIZE                               4C
                                                                                                                                            App
                                                         1/1                           5,675.00 €                                         included
                                                                                                                                         + link activation
                                                         1/2                           2,925.00 €                                        + picture gallery
                                                         1/3                           2,025.00 €                                             + video

                                                         1/4                           1,550.00 €

                                                         2/1                         11,174.00 €

1/1 page
Trim size* 215 × 280
                                                                      SPECIAL POSITIONS

                                                                                            4C

                                                 Inside front cover                    6,575.00 €
                                                 Inside back cover                     6,275.00 €

                                                     Back cover                        6,875.00 €

                                                  Opening Spread                      12,075.00 €

1/2 page vertical      1/2 page horizontal    Further on request.
Trim size* 105 × 280   Trim size* 215 × 137   The prices quoted are exclusive VAT.

                                                                                           DISCOUNTS

                                                 FREQUENCY DISCOUNTS                     VOLUME DISCOUNTS                   DK-BRAND-COMBINATION

                                                  3 adverts                    5%    2 pages                     5%      2 issues                      5%

                                                  5 adverts                   10%    3 pages                     8%      3 issues                     10%

                                                 10 adverts                   15%    6 pages                    10%     4 issues                      15%
1/3 page vertical      1/3 page horizontal
Trim size* 78 × 280    Trim size* 215 x 95                                            9 pages                    12%     5 issues                      20%

                                                                                     12 pages                    15%

                                              AGENCY COMMISION 15%

                                              EARLY BOOKING DISCOUNT OF 10%
                                              Requires a booking of at least 3 advertisements in the editorial section before
                                              January 31st, 2021.
1/4 page 1-column      1/4 page 2-columns
Type area 45 × 254     Type area 94 × 124
Trim size* 54 × 280                           Reprints and PDFs of editorial content on request.
                                              Please ask for our price list.

                                              *All advertisements with bleed format must have a trim of 3 mm around the page.
1/4 page 4-columns                             All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
Type area 192 × 60                             Any bleed marks must be at least 3 mm from the net format.
Trim size* 215 × 70
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                             7

SURF-MARKET

                                                       SIZE                       B/W                                4C

                                                       1/1                    3,305.00 €                         5,525.00 €                      App
                                                       1/2                    1,665.00 €                         2,775.00 €
                                                                                                                                               included
                                                                                                                                             + link activation
                                                       1/3                    1,100.00 €                         1,875.00 €

                                                       1/4                      835.00 €                         1,390.00 €
1/1 page                    1/2 page vertical
Trim size* 215 × 280        Type area 94 × 254         1/8                      425.00 €                           703.00 €

                                                       1/16                     215.00 €                           354.00 €

                                                       1/32                     113.00 €                           182.00 €

                                                  Picture gallery and video with extra charge.
                                                  The prices quoted are exclusive VAT.

                                                                                  ISSUE DISCOUNTS

1/2 page horizontal         1/3 page horizontal                                          3 issues 10%
Type area 192 ×124          Type area 192 × 82
                                                                                         5 issues 15%

                                                                                     10 issues 30%

                                                  No further discounts!

1/4 page 1-column          1/4 page 2-columns     AGENCY COMMISION 15%
Type area 45 × 254         Type area 94 × 124

                                                  CLASSIFIED ADVERTISING PER MM/1-COLUMN:
                                                  B/W = 3.50 €              4C = 6.20 €
                                                  Link integration = 10.00 €

                                                  CODE CHARGE
                                                  9.24 €

1/4 page                    1/8 page
4-columns                   Type area             START OFFER
Type area 192 × 60          1-column 45 × 124
                            2-columns 94 × 60
                                                  For first time advertisers on request.
                            4-columns 192 × 28

                                                  SPECIAL POSITIONS
                                                  Not available in SURF-Market.

1/16 page type area         1/32 page type area
1-column 45 × 60            45 × 28
2-columns 94 × 28

                                                  *All advertisements with bleed format must have a trim of 3 mm around the page.
                                                   All important elements have to be 10 mm away from the trim. All format specifications in mm (width x height).
Minimum size: 1-column 28 mm (1/32 page)           Any bleed marks must be at least 3 mm from the net format.
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
DIMENSIONS / RATES                                                                                                                            8

 SPECIAL RATE SURF HOLIDAY
 Offer for camping sites, hotels, provider of vacation apartments:
 display of magazines, display ads + App-extension possible.

                                                                                                   PLACEMENT COLLECTIVE

                                                                          SIZE                       B/W                        4C

                                                                              1/4                   620.00 €                 1,175.00 €

                                                                              1/8                   310.00 €                  588.00 €
 1/4 page type area                  1/4 page type area
                                                                          1/16                      155.00 €                  294.00 €
 1-column 45 × 254                   2-columns 94 × 124
                                                                          1/32                      103.00 €                  172.00 €

                                                                     The prices quoted are exclusive VAT.

                                                                                                       ISSUE DISCOUNTS

                                                                                                              3 issues 5%

 1/4 page type area                  1/8 page type area                                                       5 issues 10%
 4-columns 192 × 60                  1-column 45 × 124                                                      10 issues 15%
                                     2-columns 94 × 60
                                     3-columns 192 × 28              No further discounts!

                                                                     AGENCY COMMISION 15%

                                                                     SPECIAL POSITIONS
 1/16 page type area                 1/32 page type area             Not available in SURF-Market.
 1-column 45 × 60                    1-column 45 × 28
 2-columns 94 × 28

 All format specifications in mm (width x height)

 Have you taken a surfing holiday in the last
 12 months?                                                                                     THE READERS                          SURF %

           SURF HOLIDAY-OVERALL*                                      SURFING HOLIDAY - ORGANISATION

 NO 27%
                                                                      organised by the person himself / herself                           68

                                                                      organised by an operator                                            32

                                                                      SURFING HOLIDAY - LOCATION
                                                                      (top 3, main holiday, minimum 7 days)

                                                                      Denmark                                                             17

                                                           YES 73%    Italy                                                               16
 *incl. short holiday until 7 days
                                                                      Spain                                                               12

           SHORT HOLIDAY-OVERALL
 NO 55%

                                                           YES 45%

SURF reader survey 2019; 3,655 participants
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
SUP SPECIAL                                                                                                                              9

Print run                                        THE MAGAZINE
30,000 copies (According to the publisher)
                                                 In 2020, SUP Magazine celebrated its           for fun in the water when at anchor.
Frequency of publication
                                                 10th anniversary. Since then the               SUP is popular, very easy to learn and
1 issue per year
                                                 SUP Magazine brings you closer to              extremely diverse. The trend towards
Magazine size                                    this fascinating, simple and incredibly        inflatable SUP-Boards makes the sport
230 mm × 297 mm
                                                 versatile sport. Packed with photos,           extremely accessible for a big target
Number of pages                                  comprehensive how-to-do features,              group. Those involved in servicing
144 + 4 pages                                    informative buying guides, product tests       the sport, are interested in board and
Copy price                                       and detailed advice - in SUP magazine          equipment technology, different board
6.90 €                                           you will find everything you need to know      types and the accessories available.
Processing                                       about stand up paddling.                       This means that the sport and items
Perfect binding                                                                                 connected to it will expand and evolve
                                                 SUP targets a large number of parti-           with time and demand.
                                                 cipants in the general environment of
                                                 surfing / windurfing / yachting and other      SUP is the magazine to encompass
                                                 watersports. Canoeists and kayakers            the paddle board trend and provide its
                                                 are interested in this uncomplicated al-       participants with a fun, focused and
                                                 ternative to their sport. Kite-surfers enjoy   informative read about the sport.
                                                 this alternative when the wind conditions
                                                 are not perfect and many sailing yacht/
                                                 motoryacht owners carry a paddle board

                ISSUE                        FIRST SELLING DAY                 BOOKING DEADLINE             DEADLINE FOR PRINT DATA

               01/2021                          28.04.2021                         23.03.2021                      07.04.2021

The media information SUP 2021 can be found here: www.dk-mediasales.de/sup
MEDIA INFORMATION 2021 - Europe's largest windsurfing magazine - PRICE LIST No. 45 - Delius Klasing
AD SPECIALS                                                                                                                         10

                                                           LOOSE INSERTS
                                                MAX.                                    MINIMUM             SUBSCRIPTION
   WEIGHT                PRICE                                   INSERTIONS
                                               FORMAT                                  INSERTION             CIRCULATION

  up to 25 g        90.00 € per mil
                                                                     Partial
  up to 50 g       120.00 € per mil
                                           205 x 270 mm           insertions in
                                                                                           10,000          Germany available
                                             3 samples           the retail sale
  up to 75 g       145.00 € per mil                                                        copies             in total only
                                            when placing         circulation by
                                             the order          Nielsen regions
  up to 100 g      195.00 € per mil
                                                                   on request
  up to 125 g      265.00 € per mil.

*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.

Upgrade your loose insert from print to our SURF app (see also page 12).

                                                                TIP-ONS
       SIZE                        PRICE

    Postcard /                                                + costs for 1/1 page carrier ad
                               47.00 € per mil
    Envelope
                                                              + extra expenses for booking a subscription circulation.
      Booklet                  68.00 € per mil
                                                              Stand samples and 10 adhesive inserts
   Test sample                 77.00 € per mil                for test run before the closing date.

                                                           BOUND INSERTS
       SIZE                         PRICE

     4-pages                 110.00 € per mil                    Paper quality: 70-150g/m2
     6-pages                 130.00 € per mil                    Size: Please contact the media sales department
                                                                 for specifications
     8-pages                 150.00 € per mil
                                                                 Insertion: only overall
     12-seitig               170.00 € per mil
                                                                 Position: In the middle of the magazine „artificial middle“
     16-seitig               190.00 € per mil                    (Additional costs on request)

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%
Ad Specials are not valid for discount!

Additonal information about our Ad Specials on: www.dk-mediasales.de/ad-specials

IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
DK-BRAND-COMBINATION                                                               11

           THE DK-BRAND-COMBINATION
           Under the brand of DK, 13 other special interest magazines are
           being published. Many of them are market leader within their field.

           COMBINATION DISCOUNTS
           apply for a customer’s advertisments and offer an enormous po-
           tential for saving up to 20%. With an identical volume of advertising
           placements you may vary and change the advertising motive and
           the date of publishing.

                       NUMBER                           DK-BRAND-
                   OF MAGAZINES                  COMBINATION-DISCOUNT

                         2 issues                             5%

                         3 issues                            10%

                         4 issues                           15%

                         5 issues                           20%
SURF APP INCL. SUP                                                                                                                                       12

                „MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
                    HIGH-QUALITY CONTENT IS VALUED BY USERS
                       REGARDLESS OF THE OUTPUT MEDIUM.“
                                                                                                      source: VDZ, Editorial Media Factbook

                                                                                                                 ADS

                                                                                                           APP ONLY

                                                                    RUNTIME                 FORMAT                     ADVERTISING               PRICE

                                                                                                                     Link activation
                                                                                                                                                 SURF
                                                                      1 issue                2/1 Page                Picture gallery
                                                                                                                                                400.00 €
                                                                                                                    Video integration

                                                                 In our kiosk app, we offer you various advertising options for
                                                                 an exposed customer approach. In this way you reach the
                                                                 reader of the digital issue directly and communicate your
                                                                 information in the environment familiar to the readers.
                                                                 In the digital editions of SURF App Only ads are possible -
                                                                 regardless of a print booking.
                                                                 We also offer the integration of your supplement (product PDF)
                                                                 as a free special. Your product information will be integrated
                                                                 as a multi-page leaflet and will be available for publication on
                                                                 the same level as the digital editions of SURF. The booking
                                                                 can be made in addition to the classic print supplement, but is
                                                                 also possible App Only.

                                                                                                        FREE SPECIAL
Sales per issue
1,373                                                                RUNTIME                 PACKAGE               ADVERTISING SIZE               PRICE

Readers per issue
4,621                                                                                       Print / App
                                                                                                                                                800.00 €
                                                                                           combination
App user per day                                                                                                     supplement with
                                                                     6 weeks
190                                                                                                                   max. 32 pages
                                                                  (from the first                                incl. 10 link activations*
According to the publisher Ø 2020                                                                                     + picture gallery
                                                                   day of sale)                                    + Video integration
                                                                                            App Only                                           1,000.00 €

                                                                 *further link activations according to effort

AGENCY COMMISION 15%

See booking deadline and delivery schedule for data on page 5.   The prices quoted are exclusive VAT.
                                                                 Additional multimedia features (audio files, videos, galleries and links) on request.
SURF APP FLEXSLIDER                                                                                           13

                                       In addition to the regular advertising options in our digital Apps, we
                                       offer the opportunity to book the innovative form of advertisement:
                                       The FlexSlider.
                                       This element is a conventional slider, which can be used by
                                       advertisements as well as for editorial content.
                                       • innovative advertising medium for all mobile devices
                                       • prominent presentation
                                       • up to 4 different positions possible
                                       • enables sales directly out of the App
                                       • high contact frequency and quality

                                                                             FLEXSLIDER

                                             POSITION                 POSITION       POSITION     POSITION
                                                1                        2              3            4

Contacts per month                           350.00 €                 250.00 €        200.00 €    150.00 €

                                             per issue                per issue       per issue   per issue
5,700
according to the publisher, Ø 2020     All prices exclude statutory VAT.

                                       CROSSMEDIA DISCOUNT 10% (on App-Price)

                                       AGENCY COMMISSION 15%
                          FlexSlider
                                ....
DISPLAY ADS		                                     WWW.SURF-MAGAZIN.DE                                                                              14

             „ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
               PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
                                                                                                   source: VDZ, Editorial Media Factbook

                                                     DESKTOP

                                                        FORMS OF ADVERTISING                         FORMAT IN PIXEL                         CPT

                                                      Fullsizebanner                              468 × 60 (max. 620 x 60)                 10.00 €

                                                      Medium Rectangle                                    300 × 250                        40.00 €

                                                      Skyscraper / Wide Skyscraper                     120/160 × 600                       40.00 €

                                                      HalfpageAd                                          300 × 600                        49.00 €

                                                      XXL Banner                                          728 × 90                         30.00 €

                                                      AdBundle                               300 × 250 / 160 × 600 / 728 × 90              37.00 €

                                                      BillboardAd                                         900 × 250                        49.00 €

                                                      Wallpaper                                728 × 90 and 120/160 × 600                  59.00 €
Page impressions
223,362                                               FireplaceAd                           300 x 600 / 1024 x 100 / 300 x 600             70.00 €

                                                      Parallax                                            500 x 990                        45.00 €
Visits
                                                      FloorAd                                            1200 × 200                        70.00 €
107,828
Unique user*                                         MOBILE
99,833
IVW 08/20                                                        WERBEMITTEL                         FORMAT IN PIXEL                         TKP
*according to the publisher 08/20
                                                      Mobile Banner 6:1                                    320 × 50                      30.00 €

                                                      Mobile Banner 4:1                                    320 × 70                      30.00 €

                                                      Mobile Banner 2:1                                   320 × 150                      35.00 €

                                                      Medium Rectangle Mobile                             300 × 250                      40.00 €

                                                      HalfpageAd                                          300 × 600                      49.00 €

                                                      Parallax                                             375 x 680                     45.00 €

                                                      Catfish                                             320 × 100                      50.00 €

                                                                 PACKAGE                         BANNER FORMATS                              CPT

                                                       Desktop / Mobile Package 1        Fullsizebanner + Mobile Banner 4:1                  10.00 €

                                                                                                Medium Rectangle +
                                                       Desktop / Mobile Package 2                                                            30.00 €
                                                                                              Medium Rectangle Mobile

                                                       Desktop / Mobile Package 3         XXL-Banner + Mobile Banner 2:1                     25.00 €
+ Targeting per criterion 2.50 € CPT
+ Sticky 2.50 € CPT*                                 CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

+ Expandable 5.00 € CPT
* bookable for Wallpaper and FireplaceAd                                                    COMBINATION                      CROSSMEDIA
                                                        VOLUME DISCOUNT
                                                                                             DISCOUNT                         DISCOUNT

AGENCY COMMISION 15%                                    200,000 AI           5%        2 Websites           5%

Creation of the advertisement with a surcharge.         400,000 AI           7%        3 Websites           7%            Crossmedia discount
                                                                                                                           Print / Online 10%
                                                        650,000 AI         10%         4 Websites          10%                (on online-price)
Examples of formats and information on
                                                        800,000 AI         15%         5 Websites          15%
www.dk-mediasales.de/digital-ads
VIDEO ADVERTISING                                                                                                                                     15

            „LONGER DURATION OF VISIT MEANS GREATER ATTENTION
                AND AWARENESS POTENTIAL FOR ADVERTISING.“
                                                                                                        source: VDZ, Editorial Media Factbook

                                                              InPage Video Ads are great if you have video content which
                                                              should be delivered eye catching with a high reach. We deliver
                                                              a display ad with an integrated video clip on our websites.

                                                              Depending on the format, other functionalities such as full
                                                              screen or expandable can be activated for the campaign.

                                                              You only have to provide us with a banner as well as a video
                                                              which are linked and delivered by us. As a result, there is no
                                                              need for complex programming or embedding of the video in
Page impressions                                              the ad. For the Video Banner as well as Video InRead even the
223,362                                                       delivery of only one video is necessary.
Visits
107,828
IVW 08/20

                                                              INPAGE VIDEO ADS

       VOLUME         COMBINATION         CROSSMEDIA              ADVERTISING SIZE                          SIZE IN PIXEL                       CPT
      DISCOUNT         DISCOUNT            DISCOUNT
  200,000 AI     5%   2 Websites   5%                          Video Banner                                    300 × 250                    55.00 €

  400,000 AI     7%   3 Websites   7%   Crossmedia discount    Video InRead                                    640 × 480                    50.00 €
                                         Print / Online 10%
  650,000 AI   10%    4 Websites 10%      (on online-price)    Video FloorAd                                  1200 × 200                    75.00 €

  800,000 AI   15%    5 Websites 15%                           Video Background                 300 x 600 / 1024 x 205 / 300 x 600          80.00 €

                                                              CPT = Costs per Thousand.
AGENCY COMMISSION 15%                                         All prices exclusive VAT, subject to change without notice.

                                                              Contact us if you are interested in video productions
                                                              and further integration solutions.

                                                              Examples of formats and information on
                                                              www.dk-mediasales.de/digital-ads
NEWSLETTER                                                                                                             16

              APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
                                                                       source: VDZ, Editorial Media Factbook

                                     The SURF newsletter regularly informs the subscribers about
                                     brand-new events, new developments on the market, and
                                     provides a preview of the upcoming print edition.

                                     With newsletter advertising you can transfer your marketing
                                     message focused to our users.
                                     The fact that the users have subscribed themselves to our
                                     newsletters on their own initiative shows that the interest and
                                     attention is very high.

                                     Maximum 5 Media Placements per newsletter
                                     Frequency: 10 x per year, on the first selling date of the print
                                     magazine

                                                                       FORMAT IN PIXEL

                                            PRESENTER                   PRESENTER                     PRESENTER
                                                1                           2                            3-5

                                               600 x 150                   600 x 150                     600 x 150

                                             75.00 € CPT                 65.00 € CPT                  55.00 € CPT

                                     CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
                                     without notice. Presenter 5 without commitment.

                                                                     ISSUE DISCOUNTS

                                                                          3 issues 10%
                                                                          5 issues 15%

                                                                        10 issues 30%

                                                                    CROSSMEDIA DISCOUNT 10%
                                                                    (on newsletter price)

                                                                    AGENCY COMMISSION 15%

Subscribers
12,115
Open rate
30.37%
as of September 2020

                                                                    Placement without commitment.
CONTENT MARKETING                                                                                                                                      17

Content Marketing plays an increasingly important role in           „EDITORIAL MEDIA OFFER HIGH
communication.
                                                                   FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:                                                    TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand     AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
                                                                       CATCHING ADVERTISING.“
                                                                                                                       source: VDZ, Editorial Media Factbook

                                                                   SPONSORED NEWS WEBSITE
                                                                   We offer you to book sponsored news on our websites. With
                                                                   this Format you can publish industry, company or product
                                                                   news in the look and feel of the respective website.

                                                                   After clicking on the news as a teaser, our users will be taken
                                                                   to a further article or directly to your company website.

                                                                   The strong awareness of the sponsored news as a type of
                                                                   content marketing is proved: The performance values of spon-
                                                                   sored news are significantly higher compared to display ads.

                                                                   Price per month and site:

                                                                   2,150.00 €
                                                                   including reporting, support and a weekly change of your content.
                                                                   All prices exclusive VAT, subject to change without notice.

                                                                   SPONSORED NEWS NEWSLETTER
                                                                   Sponsored News are also available in our newsletters. There
                                                                   you can publish industry, company and product news in
                                                                   the look and feel of the respective newsletter.

                                                                   After clicking on the industry news as a teaser, our users will
                                                                   be taken to a further article on the website or directly to your
                                                                   company website.

                                                                   The industry news on our websites have shown that this
                                                                   advertising format is perceived and accepted by the user and
                                                                   therefore produces the best performance values.

                                                                   Price per newsletter and issue:

                                                                   1,500.00 €
                                                                   including reporting and support.
                                                                   All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING                                                                                                                                     18

                                                                                      ADVERTORIAL
                                                                                      Catch our users with your comprehensive product information
                                                                                      in an editorial environment. Use the high receptivity of the
                                                                                      reader for your brand/product. The integration of an advertorial
                                                                                      is possible on our websites. An display ad is included in the
                                                                                      package to increase the reach of the advertising special. If the
                                                                                      user clicks on the ad he will be forwarded to the ad special.
                                                                                      Additional display ads can be booked.

                                                                                      POSSIBLE INTEGRATION COMPONENTS
                                                                                      • Picture gallery
                                                                                      • Video-Integration
                                                                                      • Links to your website
                                                                                      • E-Paper Integration

                                                                           Video
                                                                        Integration   OPTIONS
                                                                                      Online-Advertorial A
                                                                                      • incl. AdBundle with 100,000 Ad Impressions
                                                                                      • incl. technical costs (2,500.00 €)
                                                                                      • incl. feature-element in the side column
                                                                                      6,900.00 €
                                                                          Gallery

                                                                                      Online-Advertorial B
The screenshot is just an example, since it is an individual product.                 • incl. BilllboardAd with 100,000 Ad Impressions
All prices exclusive VAT
                                                                                      • incl. technical costs (2,500.00 €)
                                                                                      • incl. feature-element in the side column
                                                                                      7,500.00 €

                                                                                      ONLINE ADVENT CALENDAR
                                                                                      With the online advent calendar in SURF, BOOTE and YACHT,
                                                                                      you can place and present your product prominently th-
                                                                                      roughout the Christmas Season. The windows of each day will
                                                                                      be activated and clickable at the appropriate day. By clicking
                                                                                      on a window, the user will be forwarded to an article about the
                                                                                      product, with detailed text and images, along with the regist-
                                                                                      ration form to win that product. The top prize is activated and
                                                                                      playable from the 01.12.2021.
                                                                                      The calendar will be supported and promoted with editorial
                                                                                      content in our magazines, on our websites, newsletters and
                                                                                      facebook. The positive feedback from previous years and an
                                                                                      entry, on average, of more than 6,400 players per window
             HIT RATES                        2017             2018          2019
                                                                                      speaks for itself!
  Page Impressions                          389.335         525.828       519.031

  Ø Page Impressions per window                9.841          11.015        10.830
                                                                                      For more details please contact your sales manager.
  Participations total                      141.856         176.656       149.314

  Ø Participations per window                  5.910           7.360         6.221
                                                                                      www.surf-magazin.de/adventskalender

According to the publisher
EVENT                                                                                                                       19

THE FESTIVAL
SURFING, FEERING and RELAXING - the fascination and                scene offer a unique event in a relaxed atmosphere. We are
passion for windsurfing inspires every year the windsurfing        looking forward to an exchange with you on the SURF Festival
enthusiasts and numerous visitors during the SURF Festival on      2020 - be there!
Fehmarn.
                                                                   Date: Thursday, 13 May – Sunday, 16 May 2021
The water, the fresh air and last but not least the outdoor fair
itself with many well-known manufacturers and stars of the

                                                                                                                                Foto: © Tonix Pictures / Tino Wichmann

Further information about the SURF Festival 2021 can be found here: www.surffestival.de
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