MEDIA KIT 2020 - ICG Media
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MEDIA KIT 2020
Liquorland Toast profile
Liquorland Toast is the only consumer magazine and digital platform in New
Zealand dedicated solely to the drinks market, and is produced for Liquorland New
Zealand. Liquorland Toast print editions are released twice a year in summer and
winter (May and November). Content in the biannual, 84-page magazine is created by
leading beverage and food writers with captivating photography and design. We offer
a number of ways for your brands and stories to be told, from display advertising to
bespoke content creation, including cocktail recipes and photoshoots. Liquorland
Toast magazine is distributed with dish magazine in New World, Pak n'Save and
Whitcoulls, and can be found at over 115 Liquorland stores nationwide.
Key Facts Biannual Magazine
Magazine 2 issues a year
50,000+ per issue (summer and winter)
Available at Liquorland
Bagged with Dish magazine at New Issue 15, Winter 2020
World, Pak n'Save and Whitcoulls On sale: 28th April
Sent to Dish subscribers Ad booking deadline:
7th February
Weekly e-newsletter Advertorial concept deadline:
27,000+ reached 12th February
1.5 million delivered Brand ad deadline:
Average CTR 23.79% 18th March
Final advertorial sign-off:
Website 18th March
41,000 monthly pageviews
Average session 1.25 minutes Issue 16, Summer
80% NZ readership 2020/2021
44% 25-44 yo, 19% Contact Trudy on
45-54 yo, 17.3% 55-64 yo trudy.dickinson@icg.co.nz
71% women, 29% men for more information.
021 388 892
Social
47,500+ followers
Data sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, Nielsen Digital Ratings,
social media platform data and publisher's own data. Average 06/2017- 05/2018.
* Combined audience across all platforms.
Page 1
Liquorland Toast platforms
Total audience an estimated 120,000 per month
LIQUORLAND TOAST LIQUORLAND TOAST
MAGAZINE WEBSITE
50,000+ per issue 41,000 views
Stores, dish mag, others per month
LIQUORLAND TOAST LIQUORLAND TOAST
SOCIAL EDM
47,500 followers 27,000+ reached
Page 2
Toast content pillars
Content that inspires people to Promoting the social aspect of
purchase via suggestions, drinks with ideas, information
occasions, quality and news around occasions and
recommendations, inspiration experiences.
and ideas.
Guidance and information in the Suggestions for your drinks
drinks space with tips and needs with recommendations
education. and the latest news.
Page 3
Ways to engage with
Liquorland Toast
Advertising Content Placement Content
Placement You create an article Co-creation
The simplest way to that fits into content We work together to
engage with Liquorland pillars. produce a specific piece
Toast. We amplify content of content that
You give us an advert throughout the balances your goals, the
and we promote it Liquorland Toast audience needs and our
across the Liquorland platform. Text, image journalistic know-how.
Toast platform. and video. Text, image and video
Multiple channels. outputs. Content
Text, image and video. Benefits amplified throughout
Excellent way of Liquorland Toast
Benefits producing long form platform.
Simplicity messaging. Content stays on
Direct engagement Integrated within website for constant
with core Liquorland Liquorland Toast usage.
Toast audiences. content pillar system
for authenticity. Benefits
Direct engagement Perfect mix of
with core Liquorland usefulness for audience
Toast audiences. while communicating
brand messages.
Content stays within
site infrastructure
indefinitely, so will keep
on gaining exposure well
after the initial
campaign has finished.
Direct engagement with
core Liquorland Toast
audiences.
Advertorial
shot for Gin Craze
Issue 14, Summer 2020
Page 4
Toast audiences
Regular Explorers
Background
Love keeping up with the latest
trends, love experiences and
are heavy socialisers on and off
premise. Believe in spending on
quality, something different.
Demographics
Male/Female 50/50
Urban, Inner Suburbs or Rural
30+
Sometime Scouts Brand Loyalists
Background Background
Time poor, easily influenced and They know what they like, routine is
willing to try new things, more so if important. Generally stay in their
associated with a deal. comfort zone , but open to brand
extensions, especially if incentivised.
Demographics
Male 47% - Female 53% Demographics
Urban, Inner Suburbs Male 53% - Female 47%
25+ Urban, Inner Suburbs or Rural
35+
Page 5
Print magazine rates
Brand Ads Custom Content
(media rate) Production
(in addition to
Double page spread media)
$8,000
Double page spread
Full page POA
$4,000
Full Package
Half page horizontal Shoot, styling, recipes,
$2,500 interview + design
$1,300/page + media
Half page vertical
$2,500 Medium Package
Images provided,
we write + design
$800/page + media
Basic Package
Bespoke solutions available. Images + text
provided,
Please supply all artwork in high res PDF we design
format with 3mm bleed. $600/page + media
The above rates are exclusive of GST and Product feature
non-commisson bearing. (Toast Picks)
$650 per inclusion
10% premium applies to the following (1/5 page)
positions: Inside front cover, outside
back cover, inside back cover and any Photo & caption
guaranteed positions. $250
(1 product inclusion)
Page 6
Print magazine custom content integration
SMOKED
TOAST PROMOTION
Pink
PAPRIKA,
CHILLI AND TOAST PROMOTION
LIME POPCORN HARRINGTO N’S RO GUE
HO P PILSNER
Clean and crisp, this
pilsner is brewed using
organic malt and hops. Its
Made to Match Perfection
zesty flavour comes from
New Zealand Southern
Full
Cross and Motueka hops.
TRY WITH: Chilli Salted
Pineapple
Double page
Full page
S
HIP
THE F ERMENTI ST Expertly crafted by the Vergnano family in legendary Torino
NC
R
CO
ND KIW I PAL E AL E
spread
OLE A
GUACAM
Late and dry-hopped with – the heartland of Italian gin distilling – Malfy Gin Rosa is the
Motueka hops, this easy perfect summer mixer. Try it on the rocks, with tonic or in this
from $5,300
drinking and accessible
CHICKEN KPA balances well refreshing and delicious Pink Lemonade
from $10,600
QUESADILLAS
WITH TOMATO between the 100 per cent
SALSA PHOTOGRAPHY BY KATE BATTERSBY
pale ale malt and hops.
TRY WITH: Prawn hink of the picturesque Italian Made with sun-ripened Sicilian
MA Tostadas coast and what comes to mind? pink grapefruit, juniper, rhubarb and
NGO
AND JA
LAPEÑO SALSA Sun-drenched streets, colourful botanicals, Malfy Gin Rosa fits the
T terraces towering above the occasion perfectly.
MAC’S RO CKAWAY waves… and trees laden with ripe With an alluring blush pink colour,
Includes styling,
PACIF IC PAL E AL E citrus fruits. a juicy citrus burst on the tongue and a
An easy-drinking, light The Amalfi Coast is the perfect place rich, long juniper finish, it’s a taste of
Advertorial
and refreshing pale to enjoy ‘dolce far niente’ – the sweet art of the sweet life.
ale with a faint haze, doing nothing. Say ‘saluti’ with Malfy Gin Rosa.
photography,
punchy tropical and
floral flavours and
CHILLI SALTED a light bitterness.
creation including
PINEAPPLE
TRY WITH: Mango
and Jalapeño Salsa
writing and design
photography,
PANHEAD RATRO D
HAZY IPA
by Liquorland
S Tropically hazy, this
DA
TO
S TA PULLED PORK is one intense little number
styling, recipes,
WN TACOS WITH with juicy orange and fruit
PRA ZESTY LIME
SLAW salad characters. There’s
plenty of aroma here to
Toast.
keep hopheads happy.
TRY WITH: Guacamole
writing and design.
and Corn Chips
MADE TO MATCH
STEI NL AGER PU RE U LTRA CORONA EXTRA I SAAC’S CRI SP
This low-carb, additive- Light and dry, this beer LOW SUGAR CIDER
For Pernod Ricard's
and preservative-free has crisp malt and Ciders are perfect for
beer uses Pacific Jade hop notes and is best summer and this one
hops to create a perfectly served with a wedge of is no exception. Crisp
balanced clean, natural, lime to add tartness and sweet, this cider is
Fresh, spicy and citrusy, Mexican snacks make the perfect fresh flavour. and flavour. bursting with 100 per cent
DPS for Lion in the #14 Malfy advertorial, #14
Taste of Italy Pink Lemonade
party food; here we match each dish to its own tasty bevvies TRY WITH: Chicken TRY WITH: Smoked Hawke’s Bay apple flavour.
2 parts Malfy Gin Rosa
Quesadillas with Paprika, Chilli and TRY WITH: Pulled Pork
1 part limoncello
RECIPES AND PHOTOGRAPHY BY OLIVIA GALLETLY Tomato Salsa Lime Popcorn Tacos with Zesty Lime Slaw
3 parts soda water
72 Liquorland Toast | toastmag.co.nz toastmag.co.nz | Liquorland Toast 73
Summer issue 2020. toastmag.co.nz | Liquorland Toast 25
Summer issue 2020.
Basic
TOAST PROMOTION TOAST PROMOTION
SQUEALING Full page
PIG
This little piggy went
Medium
Full page
NOfear
Fortune favours the brave
from $4,600
Toast Picks
from $4,800 Information and
to market… and found wine
– a saying that inspired the
worth squealing about!
TRY OUR
NEW 1/5 page
name of a bold brewery,
ourced from the world-famous vines of Marlborough and its founders, who threw
images supplied by
and Central Otago, Squealing Pig wines have plenty themselves head first into
of grunt. They’re powerful, punchy, and perfect for
New Zealand’s craft beer scene
$650
S refreshing summer drinking.
Squealing Pig Sparkling Rosé includes hints of strawberry
BERRIES & CREAM
Images supplied by the client, design
and a crisp, lemony finish, while the sauvignon blanc bursts
with passionfruit and herbaceous aromas. The pinot gris tastes
full, luscious and intensely aromatic, and the pinot noir features
sweet maraschino cherry and toasty oak. But mostly, they all
just taste like damn good wine – best savoured young with
SPARKLING ROSÉ
the client, writing and writing by
no waiting involved.
This moreish range can be enjoyed however you like, whenever Our pale pink Sparkling Rosé is creamy,
you like. Each features a bold bunch of fragrant flavours that are brilliant and citrus aromas, and flavours meld with
brimming with berry fruits and a ometimes you just have to take THE NATURALIST is a what-you-see-is-
Per inclusion, image
poured generously with good company. They’re also just as tasty mixed into the leap. And that is exactly what the malt base to deliver a tasty, balanced
what-you-get type of pale ale – golden,
cocktails or enjoyed over ice – after all, there’s nothing worse than a wine boar! fine and elegant finish. Shannon Thorpe and Dale Cooper rich and perhaps a little hazy. The
and highly drinkable beer.
and design by Liquorland Toast.
The team behind Squealing Pig are serious about good vino – but never take did. Taking the leap in 2016, they Naturalist is unfiltered, preserving a light
life too seriously. So spin some tunes, grab some snacks, Enjoy the taste of Summer THE WELLINGTONIAN is packed with
and have a cracker of a day with your favourite people
in every mouthful!
S
quit their day jobs, and embarked on the haze and has flavours of citrus, sherbet
aromatic Wai’iti and NZ Chinook hops
and text supplied
adventure of setting up a brewpub in and a hint of white pepper.
and your new favourite drop. on a light malt base – recreating a classic
central Wellington’s Leeds Street Precinct.
New Zealand IPA in a truly Wellington way.
Referred to by locals as ‘the brewery THE ADVENTURER uses New Zealand’s
Liquorland Toast.
with the giant hand’, Fortune Favours world-famous Green Bullet hops to
has become a popular addition to the deliver a classic Kiwi pilsner. It’s fresh and
THE SUNCHASER uses crushed
Pacific Rose, Fuji and Royal
by the client,
thriving Wellington craft beer scene. The resinous with a spicy, dried fruit character.
brewpub site gives Shannon and Dale Gala apples combined with
blueberries to create a
the opportunity to brew a variety of beer THE OREGONIAN is a tribute to the crisp blueberry cider with
styles and gather instantaneous feedback
For Fortune Favour’s No
pioneering craft brewers in the Pacific
from their customers. a medium-dry finish.
North West. American hops deliver pine
editing and design
MARLBOROUGH More than 100 different beer styles have
For Squealing Pig wine,
PINOT NOIR ROSÉ
been tried and tested since they opened,
with the most popular beers scaled up and
Fear advertorial in the
made available in pack format.
The bravery paid off with Fortune
by Liquorland
Favours quickly growing. The range is now
#14 Summer issue,
available in stores nationwide.
Here, we list each of the Fortune
#14 Summer issue 2020.
Favours brews and give you a taste of
what to expect from every style.
Toast.
Both the cans and the bottles come
2020. Please Enjoy Responsibly.
in 330ml packs of six and are priced at
RRP$22.99 per pack.
toastmag.co.nz | Liquorland Toast 7
Page 7
Digital display
advertising
Bespoke and native content solutions
available
Monthly advertising Weekly eDM advertising
on toastmag.co.nz Solus eDM
Weekly banner/ Branded email sent to 23,000
tower site takeover Liquorland Toast subscribers
Appears on homepage $3,000 per solus email
and on every page
POA Email article inclusion
Media only
Medium rectangle $500 per piece
banner Media + content creation
$700 per week $950 per piece
Tower webtile Medium rectangle
$700 per week banner
Appears for one weekly email
Competition promotion $700 per week
Enquire for more info
.50c per conversion Instagram
Post existing image
$300
Post and image creation
$500
Digital video
creation
Video creation for social
media and web
from $2,500
Page 8
Supplied Ad Specifications
Print Website/EDM
MREC webtile
300 x 250 pixels
Supply with URL link
Spread (double page) Single (full page)
Trim size: 420mm x 275mm Trim size: 210mm x 275mm
+ 3mm bleed all round + 3mm bleed all round
Clear: 20mm in spine Video
Supply as
embedded link or
by arrangement
Half page horizontal Half page vertical
Trim size: 200mm x 17mm Trim size: 94mm x 265mm
+ 3mm bleed all round + 3mm bleed all round
ICG Media prefers that advertising material be supplied via Adstream’s Quickcut validation and delivery system. If you are not already set up with
Quickcut, you can submit your advert via the quicksend web service: www.quicksend.co.nz. Using Quickcut ensures your ads will meet our exact
specifications and arrive right first time. The reproduction of advertising supplied by other methods, such as on disk or via email, cannot be
guaranteed. Note: please supply all advertisements with a 3mm bleed all round to allow for the edge of the page or gutter.
Page 9Print Ad Notes Contacts
Mechanical
Size: 213mm (w) x 275mm (h) Hayley Barnett
Binding: Perfect bound Colour: CMYK Editor
Magazine editorial
Sizes submissions and commissions
Full page Double page spread 022 030 0472
Trim: 210mm (w) x 275mm (h) Trim: 420mm (w) x 275mm (h) hayley.barnett@icg.co.nz
Bleed: 216mm (w) x 281mm (h) Bleed: 426mm (w) x 281mm (h)
Inside front cover (IFC), inside back cover (IBC) and opposing pages Trudy Dickinson
Image area is reduced due to binding. Double page spreads should be Commercial Manager
supplied as single page PDFs with 3mm bleed all round. Advertising and promotions
021 388 892
Single page image area Back cover trudy.dickinson@icg.co.nz
Trim: 210mm (w) x 275mm (h) Full page portrait
Bleed: 216mm (w) x 281mm (h)
Sacha Wackrow
Material format Files should be supplied as PDFs using one of the following Design Director
methods (for Mac or PC): 022 300 2212
sacha.anderson@icg.co.nz
Using Acrobat Distiller Exporting from InDesign
1 Print document to file by selecting 1 From the export options, select
PostScript® File printer option in the print preset PDF/X1a
dialogue window 2 Select crop marks and 3mm
2 Select Adobe PDF or Acrobat Distiller bleed all round
PPD
3 Ensure font subsetting is set to Shot featuring Blast From The
3 Select an output paper size that 100% Past cocktails,
accommodates the page trim size, Issue 14, Summer 2020
4 Set transparency flattener
including crop marks and 3mm bleed all
options to high resolution
round
4 Select crop marks
5 Select composite CMYK output
6 Include all fonts
7 Set transparency flattening options to Screen 175 lpi (screen ruling)
high resolution
Proofs A colour digital proof is to
8 Save to create the PostScript® file
be supplied with all advertising
9 Launch Adobe Acrobat Distiller material. The Publisher accepts no
10 Select PDF/X1a as the default job options responsibility for reproduction of
11 Drag and drop the PostScript® file into advertising artwork where a colour
Adobe Acrobat Distiller to create the PDF digital proof has not been supplied.
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