AMP TEMPLATES & GUIDELINES 2021 - Asda Media Partnerships
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AMP TEMPLATES
& GUIDELINES 2021
11/03/21
Contents
Introducing our Toolkit 2
Hold-out Weeks and Event Templates 3
2021 Key Dates 3
Critical Paths 5
The Key Bits 5
Entrance Media 7
Bollard Covers 8
Security Covers 9
Digital 6 Sheets 10
Trolley Panels 11
Barkers, Blinkers, Booklets,
Bubbles and Hotspots 12
Barkers 13
Bubbles 14
Blinkers 15
Booklets 16
Hotspots 17
Merchant’s Den 18
Fully-branded Gondola Ends,
Sidestacks, Headers & Shippers 20
Fully-branded Gondola Ends 21
Fully-branded Sidestacks,
Headers and Shippers 22
Contacts 23
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 1
Introducing our Toolkit
Your booking will fit into one of the following Asda toolkits. Only one toolkit can be used per element.
Generic New Mix & Match
• This toolkit is for when there are none of the below offers • For products that are new to store and are within the 12-week • The Mix & Match toolkit can only be used on Health & Beauty,
available on the product new validity period 3 for 2 Minis, Pamper & Gifting for Christmas and on BWS
• Exclusively at Asda and New Introductory Price toolkits are Wine Minis
also available
Low Price Lock (LPL)
• Genuine low price that has not been increased for at least
21 days immediately before or during ‘Low Price Lock’
is displayed Food To Go
• Commitment to permanently hold prices down – minimum 12 • Can be used across the whole FTG product range
week commitment, not to be displayed with an end date • 3 products must be featured on the asset
• Cheaper than ‘big 3’ average 52 week price (where ‘big 3’ is • A minimum spend of £2 (across the thee chosen items)
high-low) and base price where competitor is already EDLP is required to qualify
(pennies below for ‘body language of price leader’) – price Multibuy
within -5% to discounter • This toolkit is for multi buy savings, for example three
• Equal/better value vs. Asda 52 week average selling price – products for £3
not be used in conjunction with Linksave • Include ‘each’ price if product are the same price
• ‘Save’ message will only be included if there is a saving of
20% or more, but less than 50%
New Asda Price Drop (NAPD)
• Intent for new price to be held, not promo activity – show
cross out to highlight clear saving (14 weeks maximum) RollBack
• 121 price establishment for duration, minimum of seven days • This toolkit is for when a price is being rolled back for a
– must not revert to higher price point after seven days but certain amount of time. Two price points will be featured, the
can drop lower to highlight further investment or stay at base ‘was’ price and the ‘now’ price.
✘
• ‘Save’ message will only be included if there is a saving of Available toolkits are limited to the ones above.
price as ‘Low Price Lock’ after price establishment
20% or more, but less than 50% We do not offer pricing such as ‘Buy one, get one
• Linksave lines must price established for a minimum of seven
• ‘Save’ message can also be included on GM if product is over free’ as it is not in our business strategy.
days before entering ‘New Price Drop’. Must offer better value
than previous Linksave offer £50 and the saving is more than 10%
• Used predominately for own brand investment, but not
exclusively
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 2Hold-out Weeks and Event Templates Event Hold-out Week
Value 2
Hold-out Weeks – The Ins & Outs
Valentine’s Day 6
• An AMP hold-out week is when all entrance media must align to one chosen customer message,
e.g. Halloween event or RollBack event New 8
• In a hold-out week the following media elements must align to the singular customer message:
Mother’s Day 10
– Security Covers and Bollard Covers
– Digital 6 Sheets – do not need to be aligned to hold-out week Easter 13
Value 20
Father’s Day 24
Summer 26
New 28
•P
lease note, the value toolkit mechanic is always Back to School 35
Event Templates
• Aim: to create maximum impact and amplify prioritised. Therefore, if using a value toolkit (e.g. September Value 36
events through AMP Rollback, Multibuy, New) this will take the place
of the event identity and other event assets and New 42
• Pack shot or branded. Please note if branded iconography will be used on the creative section
artwork is chosen then very little and sometimes to communicate the event, unless branded Halloween 43
none of the event creative will be visible artwork is featured
• See each elements slide for maximum volume of Xmas Pre-Awareness 45
each element that can be booked Event examples
• AMP Account Managers and Campaign
Managers will have the event templates for
all events
• Elements that can be booked to feature event
creative:
– Bollard cover
– Security cover
– Digital 6 sheet
– Bubbles
– Barkers
– Blinkers
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 3Critical Paths
Critical paths follow a week -4, week -5, week -9, week -10 or week -12 process, as detailed below:
Digital: –4 weeks Week -4 Week -3 Week -2 Week -1
Final
•A
bility to turn around in reduced critical path due to Booking Artwork + brief Artwork shared
no print time (digital). For fully-branded, please supply approval
deadline to be received for approval
artwork at -2 weeks before live date required
(Monday 5pm) (Monday 5pm) (Monday 12pm)
(Tuesday 3pm)
Fully-branded Digital 6 Sheets artwork required for approval.
Bubbles and Barkers: –5 weeks Week -5 Week -5 Week -4 Week -3
Final
• Information, New, New & Exclusive and Asda value Booking Artwork + brief Artwork shared approval
toolkits on Barkers, as well as Bubbles, run on this slightly deadline to be received for approval
shorter critical path. Please see page 13 for Lenticular and required
(Wednesday 5pm) (Friday 5pm) (Thursday 5pm)
Poparoma Barker critical paths (Tuesday 5pm)
Entrance Media & Booklets: –5 weeks Week -5 Week -5 Week -4 Week -4
•T
emplated elements that can run in standard timings and Final
existing approved photography (on brand) Booking Artwork + brief Artwork shared approval
deadline to be received for approval
required
•T
his applies to all non-fully-branded entrance media, as (Monday 5pm) (Wednesday 5pm) (Tuesday 12pm)
(Friday 5pm)
well as recipe booklets and competition booklets
Week -10 Week -9 Week -7 Week -6
Hotspots: –10 weeks
•H
otspots can only contain products that are ‘new’, Booking Brief + assets Artwork shared
deadline Print deadline
‘gift with purchase’ or have a competition on them to be received for approval
(Monday 5pm)
Week -9 Week -9 Week -7 Week -6
Blinkers: –9 weeks
Booking Brief + assets
•T
emplated elements that can run in standard timings Artwork shared
deadline Print deadline
and existing approved photography (on brand) to be received for approval
(Monday 5pm)
Complex: –12 weeks
Week -12 Week -11 Week -6 Week -6
Final
•E
lement requires 3D/innovative elements (3D, Booking Artwork + brief Artwork shared approval
photography, poparoma/lenticular) that require deadline to be received for approval
required
photography or additional finishing time (Monday 5pm) (Monday 5pm) (Monday 5pm)
(Friday 5pm)
•E
lements that require photography are 3D/die-cut
poparoma/lenticular or require additional finishing time Failure to comply may result in cancellation of your booking and you being billed in full.
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 4The Key Bits
General Artworking For fully-branded bookings (with no Asda assets)
•A
ll brand names will have the first letter capitalised in For branded bookings (with Asda assets) •P
lease use the Challenge 25 or Drink Aware logo,
the product description, however, all other words will •P
lease place your branded image into our Indesign where relevant
be in lowercase to comply with POS rulings across the template •R
oundels referencing any Asda toolkit are not allowed
business on any fully branded elements
•W
e will add your price point to your artwork, along
• If supplier branded artwork has been used in the past with your product description and our Asda T&Cs, as •D
o not include any violence, weapons or drugs
across AMP POS, Asda still have the right to reject applicable
your artwork if Asda don’t believe it’s suitable • QR codes can not be featured
•Y
our brand T&Cs must not encroach on our Asda logo • Do not state ‘Asda’ anywhere on your artwork
•A
MP rulings on POS are different to the rulings of or T&Cs
Asda Radio, Press etc, therefore Asda have the right •A
rtwork must not state ‘Find me in the XX aisle’ unless
to reject your campaign if it doesn’t comply to Asda • Do not include any violence, weapons or drugs it’s unclear to a customer where it’s located in store
guidelines • QR codes can not be featured •L
egal/nutritional claims must provide necessary
•C
harity partnerships must be approved by Asda’s • Do not state ‘Asda’ anywhere on your artwork substantiation
internal charity team. AMP to work with the POS team
for sign off ahead of brief and assets deadline •W
e will add a Challenge 25 or Drink Aware logo, if ompetitions to be used only in competition booklets,
•C
applicable (unless fully-branded) fully branded Digital 6 sheets, Trolley Panels and
• ‘From’ prices will need to be signed off prior to Sidestacks
briefing. This should come through the Asda POS
Team ahead of booking For pack shot bookings (with Asda assets)
AMP Campaign Managers – when suppliers provide you with any artwork,
•A
sda only allow one round of amends per elements. •P
lease supply your pack shot image. Asda will add this ensure the artwork supply checklist has been completed.
Amends should not include toolkit changes, pack shot into our Indesign template
changes or branded artwork amends
•A
sda will add your price point to your artwork, along
with your product description and our Asda T&Cs, as
Bookings applicable
•A
ll elements to be booked through your AMP Account •W
e will add a Challenge 25 or Drink Aware logo, if
Manager following Asda timelines applicable (unless fully-branded)
•B
ookings made outside of Asda’s critical path timeline
will not be accepted
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 5Artwork supply nsure Crop Marks and 5mm bleed (offset to 5mm)
•E nimated artwork to be supplied in MP4 or MOV
•A
•B
randed/fully-branded artwork (for print) to be are checked (Fig. 2) format
supplied as a high res PDF (PDF/X-4:2008), with ack shot artwork (for print) to be supplied at 20cm x
•P
‘Create Acrobat Layers’ checked (Fig. 1), and in CMYK 20cm, at 300DPI, as a cut-out and in PSD format
format igital artwork to be supplied as a JPG and in RGB
•D
•D
ouble-sided artwork (e.g. bubbles) to be supplied as format
a 2-page PDF. Do not supply as a spread
Fig. 1 Fig. 2
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 6Entrance Media
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 7Bollard Covers Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
•O
ne pack shot per bollard cover due to limited space
and shape of element (not recommended for linksave). If
branded, as many as appropriate by the brand
Step 1:
Choose your • It is possible to book four different bollard creatives at one
toolkit time with a different product/price/mechanic across each
Generic price point can be used, but please use toolkit as a preference. Refer to page 2 for further details. one. When templated, one pack shot only. The products
don’t have to be from the same category, but must be
themed together
•N
o violence or sexual content; Asda have the right to reject
Step 2: any bookings which are inappropriate and not
Choose your on brand
template •A
ll claims on artwork require substantiation in the form
Generic Branded Event of a letter signed by the relevant legal representative.
Substantiation must be provided at the time of supplying
298.5mm 298.5mm
assets
4 4
10mm Weld
10mm Weld
Fold
OUR ASDA
ASDA TOOLKIT
TOOLKIT & PRICE
& PRICE GOES
ASDA TOOLKIT
& PRICE GOES
ASDA TOOLKIT
& PRICE GOES
ASDA TOOLKIT
& PRICE GOES
£ £ •N
o direct calls to action can be featured on the artwork,
e.g. ‘Buy in store’ – instead choose creative solutions such
GOES HERE.
HERE. ASDA HERE. ASDA HERE. ASDA HERE. ASDA as ‘Available in store’
WE WILL
WILL ADD THIS. WILL ADD THIS. WILL ADD THIS. WILL ADD THIS.
ADD THIS.
•N
o additional toolkit message can be featured other than
the lead message. The only exception is when the product
is dual-cited in-store and customers will struggle to locate
the product shown, as it is not clear from the packaging/
product description
955mm
•D
o not feature Challenge 25 or Drink Aware logos on
branded media. These will be added by the agency
•D
o not communicate a competition
•T
he same artwork features on both sides of the bollard
cover
Ferrero Rocher Ferrero Rocher
• On
branded artwork the Asda corner must have a clearance
200g
Selected stores.
Subject to availability.
Ferrero Rocher 200g
(£2 per 100g).
D.U. 10/02/21
200g
Selected stores.
Subject to availability.
Ferrero Rocher 200g
(£2 per 100g).
D.U. 10/02/21
area. Please refer to the Indesign templates for details
PROMO71173 PROMO71173
141167_PROMO71173_955x617mm_WK6_VALENTINES_DAY_CROSS_CAT_FERRERO_BC.indd 1 13/01/2021 14:44
• Social media accounts and hash tags are not allowed to be
GENERIC PACK SHOT BOLLARD COVER
with a pack shot with photography with our toolkit with a pack shot communicated on this element
As per point two in ‘do’s and don’ts’ Photography will follow a 12-week critical This is an example of our event
it is possible to book four different path. Please ensure that where photos template for pack shot and price.
bollard creatives with a different of people have been used in the artwork, • QR codes aren’t allowed
Every event will have a different
product/price across each one. the correct licences have been obtained.
creative using Asda owned assets.
• These are to be implemented by a 3rd party
• For meat, fish and poultry bookings where you want to
feature the origins logo please provide this as part of the
brief and assets and we will add to our Asda templates as
Step 3: •B randed/fully-branded artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with ‘Create per page 25
Artwork Acrobat Layers’ checked, and in CMYK format
supply • Pack shot artwork (for print) to be supplied at 20cm x 20cm, at 300DPI, as a cut-out and in PSD format • If using RollBack, all products must feature the same
‘was’ and ‘now’ price
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 8Security Covers Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
• All products to be the same pricing mechanic in each
creative variant
Step 1: • No violence or sexual content; Asda have the right to
Choose your reject any bookings which are inappropriate and not on
toolkit brand
Generic price point can be used, but please use toolkit as a preference. Refer to page 2 for further details.
• All claims on artwork require substantiation in the form
of a letter signed by the relevant legal representative.
Substantiation must be provided at the time of supplying
assets
Step 2: • No direct calls to action can be featured on the artwork,
Choose your e.g. ‘Buy in store’ – instead choose creative solutions
template such as ‘Available in store’
• No more than three pack shots per element
• No additional toolkit message can be featured other
than the lead message. The only exception is when the
Generic Branded Event product is dual-cited in-store and customers will struggle
to locate the product shown, as it is not clear from the
ASDA TOOLKIT ASDA TOOLKIT ASDA TOOLKIT ASDA TOOLKIT
packaging/product description
& PRICE GOES HERE. & PRICE GOES HERE. & PRICE GOES HERE. & PRICE GOES HERE.
ASDA WILL ADD THIS. ASDA WILL ADD THIS. ASDA WILL ADD THIS. ASDA WILL ADD THIS. • Do not feature Challenge 25 or Drink Aware logos on
branded media. These will be added by the agency
• Do not communicate a competition
• The same artwork features on both sides of the security
cover
• On branded artwork the Asda corner must have a
clearance area. Please refer to the Indesign templates for
details
• Social media accounts and hash tags are not allowed to
be communicated on this element
• Q R codes aren’t allowed
Across selected
Christmas gifting
Selected stores. Subject to availability. Dove
nourishing beauty mini beauty bag gift set £5
each, Impulse be wild gift set £4 each,
Lynx Africa bodyspray & bodywash £3 each.
D.U. 02/12/20
PROMO67955
with a pack shot with photography with our toolkit • These are to be implemented by a 3rd party
with a pack shot
As per point five in the ‘do’s
and don’ts’, it is possible to
Photography will follow a 12-week critical
path. Please ensure that where photos of
This is an example of our event • If using RollBack, all products must feature the same
template for pack shot and price.
have a maximum of three pack people have been used in the artwork, the Every event will have a different ‘was’ and ‘now’ price
shots per security cover. correct licences have been obtained.
creative using Asda owned assets.
• For meat, fish and poultry bookings where you want to
feature the origins logo please provide this as part of the
brief and assets and we will add to our Asda templates as
per page 25
Step 3: •B randed artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with ‘Create Acrobat
Artwork Layers’ checked, and in CMYK format
supply • Pack shot artwork (for print) to be supplied at 20cm x 20cm, at 300DPI, as a cut-out and in PSD format
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 9Digital 6 Sheets Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
• Digital 6 Sheets must be a minimum of 10 seconds and a
maximum of 30 seconds long, regardless of whether they are
full motion, part motion or templated
Step 1: • 10 second digital 6 sheets can have a maximum of three
Choose your rotations
toolkit • All products across all rotations must be from the same theme
Generic price point can be used, but please use toolkit as a preference. Refer to page 2 for further details. and work as a suite
• All products in the same rotation must be the same price
and toolkit. If the products on the brief are different prices
When fully- and toolkits, they will need to feature on separate rotations.
Step 2: Available as static,
branded, please
send your Screens do not
Maximum three rotations
Choose your subtle motion or • No more than three pack shots per rotation
artwork to your emit sound
template full motion
AMP contact for • All claims on artwork require substantiation in the form of a
approval letter signed by the relevant legal representative. Substantiation
must be provided at the time of supplying assets
• No violence or sexual content; Asda have the right to reject any
bookings which are inappropriate and not on brand
Generic Branded Fully-branded Event
• No direct calls to action can be featured on the artwork, e.g.
‘Buy in store’ – instead choose creative solutions such as
ASDA TOOLKIT ASDA TOOLKIT ASDA TOOLKIT ASDA TOOLKIT ‘Available in store’
& PRICE GOES HERE. & PRICE GOES HERE. & PRICE GOES HERE. & PRICE GOES HERE.
ASDA WILL ADD THIS. ASDA WILL ADD THIS. ASDA WILL ADD THIS. ASDA WILL ADD THIS. • Asda can create a fully-branded and templated Digital 6 Sheet
(five seconds branded and five seconds templated)
• When templated, Challenge 25 or Drink Aware logos will be
added by Asda. Do not supply with them on. When fully-
branded, these should be added by the supplier
• If in Asda template, please ensure that any competitions are
only featured on the pack shot. You cannot promote these off
pack as T&Cs cannot be applied
• Fully-branded digital 6 sheets can contain a competition once
the full T&Cs have been approved by Asda’s legal team
• Significant T&Cs must be shown on artwork if competition is
present
• Where possible T&Cs must follow Asda’s template
with a pack shot with photography with our toolkit with a pack shot • On branded artwork the Asda corner must have a clearance
Photography will follow a 12-week
critical path. Please ensure that
area. Please refer to the Indesign templates for details
where photos of people have been
used in the artwork, the correct • Social media accounts and hash tags are not allowed to be
licences have been obtained. communicated on this element
• QR codes aren’t allowed
• These are to be implemented by a 3rd party
• If using RollBack on a rotation, all products must feature the
Step 3: same ‘was’ and ‘now’ price
• Digital artwork to be supplied as a JPG and in RGB format
Artwork • For meat, fish and poultry bookings where you want to feature
• Animated artwork to be supplied in MP4 or MOV format the origins logo please provide this as part of the brief and
supply
assets and we will add to our Asda templates as per page 25
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 10Trolley Panels Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
• No violence or sexual content; Asda have the right to
reject any bookings which are inappropriate and not
on brand
Fully-branded Trolley Panels • All claims on artwork require substantiation in the form
(Trolley panels are only available as fully-branded) of a letter signed by the relevant legal representative.
Substantiation must be provided at the time of
supplying assets
• No direct calls to action can be featured on the artwork,
e.g. ‘Buy in store’ – instead choose creative solutions such
as ‘Available in store’
• When promoting alcoholic products, the supplier must
add the Challenge 25 Drink Aware logo when displaying
alcoholic products
• Fully branded trolley panels can contain a competition
once the full T&Cs have been approved by Asda’s
legal team
• Significant T&Cs must be shown on fully branded artwork
if competition is present
• Where possible T&Cs must follow Asda’s template
• Social media accounts and hash tags are not allowed to be
communicated on this element
• QR codes aren’t allowed
• Roundels referencing any Asda toolkit are not allowed on
any fully branded elements
• These are to be implemented by a 3rd party
WAGJLL
Artwork ully-branded artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with ‘Create Acrobat
•F
supply: Layers’ checked, and in CMYK format
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 11Barkers, Booklets, Blinkers,
Bubbles and Hotspots
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 12Barkers Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
• Barkers cannot be implemented on bottom shelves
• Compliance barkers are prioritised above AMP, which can mean
your barker won’t be implemented
Step 1: • One barker per bay is permitted
Choose your • Single or dual-sited info to be advised at point of booking for
toolkit Generic price point can be used, but please use toolkit as a preference. Refer to page 2 for further details. accurate implementation
Pricing toolkit only needs to be included on barkers booked as a price point barker.
• Barkers cannot be implemented in SKU-dense categories (i.e.
Health & Beauty/Pharmacy)
• All claims on artwork require substantiation in the form
of a letter signed by the relevant legal representative.
Step 2: Substantiation must be provided at the time of supplying
assets
Choose your
template • Barkers must be booked for a live date in relevant promo
period
• Barkers are live for three weeks
• No violence or sexual content; Asda have the right to reject any
Love
Surf tropical lily Pair Maltesers Truffles
this?
Try
this!
Alpro
bookings which are inappropriate and not on brand
3 in 1 capsules with Fillipo Sansovino plain soya
Great clean, long
lasting fragrance
Prosecco Rosé yoghurt
alternative
• No direct calls to action can be featured on the artwork, e.g.
and cares for clothes. for the perfect Valentine’s gift.
500g ‘Buy in store’ – instead choose creative solutions such as
D.U. 10/03/21
PROMO71875
D.U. 24/02/21
PROMO71057 D.U. 27/01/21
PROMO70305
‘Available in store’
141217_PROMO70305_80x190mm_WK2_AG_CAPTURE_ALPRO_LTTT_BARKER.indd 1 14/12/2020 10:45
• When templated, Challenge 25 or Drink Aware logos will be
152738_PROMO71875_80x190mm_WK8_UNILEVER_SURF_CAPSULES_INFO_BARKER.indd 1 28/01/2021 10:31
LOVE THIS TRY THIS BARKER
Info Barker (branded) Info Barker (pack shot) Love This? Try This Barker Poparoma Barker
5-week CP 5-week CP 5-week CP 12-week CP added by Asda. Do not supply with them on. When fully-
branded, these should be added by the supplier
NORDIC
Delicious Pringles Pringles
Pringles • Info barker cannot feature any ‘call to action’ including
OAT DRINK
ALL NATURAL Xxxxxx xxxxxxx
Tortilla
tortilla Chips
chips
Xxxxxx xxxxxxx
available in store
PLANT-BASED
• For branded barkers, please don’t repeat copy on the left side
Xxxxxx xxxxxxx Xxxxxx xxxxxxx
ORGANIC
Xxxxxx xxxxxx. Xxxxxx xxxxxx.
Whole Earth smooth
which is already on the branded artwork
peanut butter with honey
D.U. 27/01/21 RESTLESS D.U. 10/03/21
340g
D.U. XX/XX/XX D.U. XX/XX/XX
BY NATURE
PROMO70299 PROMO71882 XXXXXXXXX XXXXXXXXX
141217_PROMO70299_80x190mm_WK2_SP_ARLA_JORD_LAUNCH_NPD_NEW_BARKER.indd 1 14/12/2020 10:29 152738_PROMO71882_80x190mm_WK8_SP_WHOLE_EARTH_PANCAKE_DAY_BARKER.indd 1 28/01/2021 10:55
New Barker (branded)
NEW BRANDED BARKER
ARL3383_JORD_ASDA_Barker_113x80mm.indd 1 30/11/2020 09:16
New Barker (pack shot) Lenticular Barker – 1st angle Lenticular Barker – 2nd angle • Price barkers can only communicate one price
5-week CP 5-week CP 12-week CP 12-week CP • Info barkers must contain a useful and valid piece of customer
•L
enticular barkers are used to show two different product variants on one information about the product itself on the left hand side, such
barker; these must be themed together as ‘perfect for lunch box snacks, a source of calcium for healthy
1
£ • Please provide two pack shots and two text descriptions of the product
bones’ – Asda has the right to reject any copy if this is not met
3for • Social media accounts and hash tags are not allowed to be
D.U. 24/02/21
XXXXXXXXX
PROMO71192
£
D.U. XX/XX/XX
10 Across selected
Fish Said Fred pre-packed fish
D.U. 10/03/21
PROMO71881
each
Bisto beef gravy granules
170g
communicated on this element
152738_PROMO71881_80x190mm_WK8_SP_PREMIER_BISTO_WIGIG_BARKER.indd 1 28/01/2021 10:53
• QR codes aren’t allowed
Price Point Barker (branded) Price Point Barker (pack shot)
5-week CP 5-week CP • These are to be implemented by a 3rd party
Other ‘New’ variants • Do not communicate a competition
available, including: Our recommendations
• Cannot feature the same product on multiple templates
• Cannot include the same product booked on blinkers or
bubbles live during the same period
Step 3: •B randed artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with ‘Create Acrobat • Must prioritise value barkers ahead of others
Artwork Layers’ checked, and in CMYK format • For meat, fish and poultry bookings where you want to feature
• Pack shot artwork (for print) to be supplied at 20cm x 20cm, at 300DPI, as a cut-out and in PSD format the origins logo please provide this as part of the brief and
supply
assets and we will add to our Asda templates as per page 25
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 13Bubbles Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception
The do’s and don’ts
• Compliance bubbles are prioritised above AMP, which can mean your
bubble won’t be implemented, e.g. social distancing
• O ne bubble per bay is permitted
• Single or dual-sited info to be advised at point of booking for accurate
Step 1: implementation
Choose your • All claims on artwork require substantiation in the form of a letter
toolkit signed by the relevant legal representative. Substantiation must be
Generic price point can be used, but please use toolkit as a preference. Refer to page 2 for further details.
provided at the time of supplying assets
• N o violence or sexual content; Asda have the right to reject any
bookings which are inappropriate and not on brand
• N o direct calls to action can be featured on the artwork, e.g. ‘Buy in
store’ – instead choose creative solutions such as ‘Available in store’
Step 2: Generic Branded • When templated, Challenge 25 or Drink Aware logos will be added by
Asda. Do not supply with them on. When fully-branded, these should
Choose your Generic bubbles can Branded bubbles can be added by the supplier
template feature any toolkit. feature any toolkit. • Bubbles can only communicate one price
• The same product must feature on both sides of the bubble
• Social media accounts and hash tags are not allowed to be
communicated on this element
• QR codes aren’t allowed
78P £
228
• Do not communicate a competition
650 1
• These are to be implemented by a 3rd party
£ £ 50
D.U. 16/12/20
PROMO67963
D.U. 10/03/21
PROMO71858
• For meat, fish and poultry bookings where you want to feature the
Patak’s tikka
origins logo please provide this as part of the brief and assets and we
will add to our Asda templates as per page 25
Prosecco rosé masala curry
75cl Selected stores. spice paste Selected stores.
Subject to availability. 283g Subject to availability.
121709_PROMO67963_128x140mm_WK48_CT_BWS_PROSECCO_ROSE_BUBBLE.indd 1 05/11/2020 09:47 152738_PROMO71858_128x140mm_WK8_SP_ABWF_PATAKS_PASTE_BUBBLE.indd 1 28/01/2021 09:05
with a pack shot with photography with our toolkit
Locations
• Bubbles can be implemented across the store (including SKU dense
areas) except the following areas:
Event - Make-up cosmetic bays
Please note, the value toolkit mechanic is always prioritised. Therefore, if using a value toolkit (e.g. Rollback, - Promo space (gondola ends/promo sidestacks)
Multibuy, New) this will take the place of the event identity and other event assets and iconography will be - Bottom shelves
used on the creative section to communicate the event, unless branded artwork is featured. • These can be implemented in produce and FTG areas
• Only implement one branded bubble per bay
Multi
Buy Other rulings
£
1
each
• These cannot be implemented in the same bay as a barker
– suppliers need to choose either a bubble or barker
D.U. XX/XX/XX
EVENTXXXXX
5
£
Kinder chocolate
D.U. 31/03/21
PROMO72447
£
1 D.U. XX/XX/XX
EVENTXXXXX
3 for
£
2 Across
D.U. 31/03/21
PROMO72445
£ 50
1
• Bubbles are live for three weeks (as per barkers)
– please ensure price is live for three weeks
• Asda advise one pack shot per bubble due to the size, however if the
Easter egg hunt
pack shot is small we may be able to fit two of these on
selected medium Cadbury
maxi kit Selected stores. KitKat bunny Easter eggs Selected stores.
Selected stores. mixed eggs
185g Subject to availability. 6 pack Subject to availability. Subject to availability. Selected stores.
5 pack Subject to availability.
with a pack shot with branded assets with a pack shot with branded assets Our recommendations
(a generic price point allows the event to be ‘dialled up’) and value toolkit and value toolkit
• Cannot feature the same product on multiple templates
• Cannot include the same product booked on blinkers or barkers live
during the same period
Please note
Step 3: •B randed artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with ‘Create Acrobat • You will need to flag to the Asda AMP POS team if you want two pack
Layers’ checked, and in CMYK format shots and Asda will advise if this is achievable due to pack shot size
Artwork and proportions
supply • Pack shot artwork (for print) to be supplied at 20cm x 20cm, at 300DPI, as a cut-out and in PSD format • Only one toolkit/price is allowed to be used per bubble
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 14Blinkers Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception Rulings regarding implementation
• All blinkers are all booked through the AMP Workflow
System. Please contact your AMP Account Manager if
you have any questions
Step 1:
Choose your • Blinkers are implemented to the left of the value bay
toolkit • Blinkers are implemented with a one bay gap rule
Generic price point can be used, but please use toolkit as a preference. Refer to page 2 for further details.
• Blinkers must not be implemented on bays with info
panels or hotspots
Step 2: Event
The do’s and don’ts
Choose your Event blinkers can only be booked to support
template Asda customer and calendar events. These • No more than three pack shots per blinker
cannot be booked for AMP-led events.
• All products to be the same pricing mechanic
Please note, the value toolkit mechanic is always
prioritised. Therefore, if using a value toolkit (e.g. • The same artwork features on both sides of the blinker
Rollback, Multibuy, New) this will take the place of the
Generic Branded event identity and other event assets and iconography • Social media accounts and hash tags are not allowed to be
Generic blinkers can Branded blinkers can only feature will be used on the creative section to communicate communicated on this element
feature any toolkit. a New or New & Exclusive toolkit. the event, unless branded artwork is featured.
• QR codes aren’t allowed
• Implemented by a 3rd party
£
1
each
£ 49
1 2
was
£ 99
• Cannot book blinkers if a hotspot is located on the
same bay
5 4
• For meat, fish and poultry bookings where you want to
1 1 1
Price locked since
11/03/2019
£ £ 50 £ 35 £ £ feature the origins logo please provide this as part of the
each each each brief and assets and we will add to our Asda templates as
per page 25
• The location of these In-run Blinkers will not be on the
seasonal aisle
EVENT/BRANDED
CONTENT GOES HERE
Our recommendations
Across selected
• Cannot include the same product booked on barkers or
bubbles live during the same period
Hartley’s jam 300g
Across selected Haribo Across selected Tropicana + Kingsmill 50/50 multi-seed Kinder chocolate Easter Smarties orange buttons
share size bags 175g juice drink 750ml & no bits multi-seed 750g egg hunt maxi kit 185g giant egg 285g
D.U. 24/02/21 D.U. 14/04/21
Selected stores. Subject to availability. Selected stores. Subject to availability. Selected stores. Subject to availability. D.U. XX/XX/XX D.U. XX/XX/XX
Selected stores. Subject to availability. CORE-GROC71383 CHILLED70396 PROMO71913
Selected stores. Subject to availability. Selected stores. Subject to availability.
EVENTXXXX EVENTXXXX
with a pack shot with our toolkit with a pack shot with branded assets
Step 3:
Artwork • Pack shot artwork (for print) to be supplied at 20cm x 20cm, at 300DPI, as a cut-out and in PSD format
supply
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 15Booklets Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
•R ecipe/competition booklets maximum word count of 150 works on reverse, unless
approved by POS Team
•A sda must see all recipes for approval and the Asda recipe pro-forma must be used
Step 1: •F ull competition terms and conditions must be provided
•A ll claims on artwork require substantiation in the form of a letter signed by the
Choose your relevant legal representative. Substantiation must be provided at the time of
template supplying assets
•S ignificant T&Cs must be featured on the artwork
•B rand logos, pack shots and assets must be provided alongside all briefs
• On
branded artwork the Asda corner must have a clearance area. Please refer to the
Indesign templates for details
•A ll recipes must contain a maximum of one red traffic light. The only exception is
when it is an indulgent barker, it can then have two traffic lights, but the marketing
campaign must imply in the copy that it is ‘indulgent’
•P hotography for Asda recipes must be representative of the portion size and recipe
suggested, so not as to mislead customers
• Do not feature T&Cs in the branded artwork of competition booklets, as these will be
detailed on the reverse
• Social media accounts and hash tags are not allowed to be communicated on
this element
• QR codes aren’t allowed
• These are to be implemented by a 3rd party
Competition Booklet – Front Recipe Booklet – Front
• For meat, fish and poultry bookings where you want to feature the origins logo please
provide this as part of the brief and assets and we will add to our Asda templates as
per page 25
All family meal/weeknight winner recipes
•M
ust not have more than one red traffic light
•M
ust provide a minimum of one of five-a-day
•S
hould not include alcohol unless this is added in small amounts and will be fully
boiled off in the cooking process
All children’s recipes, including Back to School and lunch box recipes
• Must
pass the Department of Health Nutrient Profiling
Model criteria for a ‘healthy’ or non-HFSS food
•M ust avoid anything likely to condone or encourage poor nutritional habits, an
unhealthy lifestyle or an excessive consumption of any food
Competition Booklet – Reverse Recipe Booklet – Reverse
All special occasion/indulgent recipes
•M
ust be positioned as indulgent, special occasion recipes within the marketing copy
•M
ust not have more than two red traffic lights and must not provide >75% of reference
intake for energy
All drinks recipes
•M ust use the beverage-specific multiple traffic light labelling criteria
•B randed artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with • Drink recipes must warrant ‘How to make’ step-by-step instructions, for example:
Step 2: ‘Create Acrobat Layers’ checked, and in CMYK format ‘1. Pour Baileys into glass/2. Serve on ice’ is not acceptable for a recipe booklet
Artwork • Pack shot artwork (for print) to be supplied at 20cm x 20cm, at 300DPI, as a cut-out •W hen templated, Challenge 25 or Drink Aware logos will be added by Asda. Do not
supply and in PSD format supply with them on. When fully-branded, these should be added by the supplier
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 16Hotspots Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
• A space must be left on the branded artwork for the Asda
template to be inserted
• A clearance space must be left at the bottom of the
artwork, so that when a product sits on the shelf the
artwork isn’t covered
ASDA TOOLKIT • Only one product can feature on the hotspot
& PRICE GOES HERE.
ASDA WILL ADD THIS.
• Hotspots can only contain products that are ‘new’, ‘gift
with purchase’ or have a competition on them
Front Tray • Do not feature Challenge 25 or Drink Aware logos on
branded media, this will be added by Asda’s in-house
studio team
• No direct calls to action can be featured on the artwork
• All claims on artwork require substantiation in the form
DO NOT APPLY ANY of a letter signed by the relevant legal representative.
ARTWORK HERE
Substantiation must be provided at the time of supplying
assets
• No violence or sexual content; Asda have the right to
Reverse reject any bookings which are inappropriate and not on
Pack shot (for use on the WAGJLL)
brand
• Social media accounts and hash tags are not allowed to
be communicated on this element
• QR codes aren’t allowed
• Asda Category Execution Team must be involved in the
booking to ensure the space availability
• Live for the full promo period
• Cannot have blinkers on the same bay as the hotspot
• These are to be implemented by a 3rd party
• Cannot feature the same product on multiple templates
• Cannot include the same product booked on blinkers or
barkers live during the same period
WAGJLL
•B randed artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with ‘Create Acrobat
Artwork Layers’ checked, and in CMYK format
supply: • Pack shot artwork (for print) to be supplied at 20cm x 20cm, at 300DPI, as a cut-out and in PSD format
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 17Merchant’s Den
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 18Merchant’s Den Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
• No additional toolkit message can be featured other than
In addition to the standard elements available, the elements below are bookable for Merchants’ Den. the ‘New’ or ‘New & Excusive’ message
These elements allow greater brand presence in store compared to standard elements. • It is possible to book four different bollard cover creatives
Only Merchant’s Den security covers and bollard covers can be die-cut. at one time with a different product and price across each
one. All products must be from the same category and
work as a suite
• It is recommended that security covers have no more than
three pack shots per element
• All products to be the same pricing mechanic in each
creative variant
• Price point to be below £50
• No direct calls to action can be featured on the artwork,
e.g. ‘Buy in store’ – instead choose creative solutions such
as ‘Available in store’
• When promoting alcoholic products, the supplier must
add the Challenge 25 Drink Aware logo
• Social media accounts and hash tags are not allowed to
be communicated on this element
Security Cover Fully-branded Security Cover • QR codes aren’t allowed
• These are to be implemented by a 3rd party
Bollard Cover Fully-branded Bollard Cover
Artwork randed/fully-branded artwork (for print) to be supplied as a high res PDF (PDF/X-4:2008), with
•B
supply: ‘Create Acrobat Layers’ checked, and in CMYK format
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 19Fully-branded Gondola Ends,
Sidestacks, Headers and Shippers
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 20Fully-branded Gondola Ends The do’s and don’ts
• The gondola end must show the product
promoted on the sidestack and must be
Asda have the right to reject any booking, regardless as to whether placed at eye level for the customer
it has been approved previously in the past, as an exception •V
alue stripping and barker rules apply as
standard toolkit on a frozen gondola end
•B
randed Stripping is part of the standard
gondola end package
Week -8 Week -6 Week -5 • ½ bay minimum proportion to allow for a
frozen package
Artwork supplied •A
separate PDF per element must be
Brief Artwork to Asda submitted ( one for the stripping and
to HH for print,
received for approval two for each of the sidestack blinkers,
by the category the blinkers must be the same artwork on
either one)
•Y
ou must flood the creative to the ends
of the sidestack cutters so the whole
element is covered
Gondola End Frozen Vinyl Gondola End Ears •Y
ou must ensure that the artwork codes
Ears & Header are added onto the relevant element that
- these are not they have been issued for
included in Standard Gondola End Frozen Gondola End •N
o direct calls to action can be featured
the Branded on the artwork, e.g. ‘Buy in store’
Gondola End – instead choose creative solutions such
package, they as ‘Available in store’
must be Asda •C
ompetitions can feature on gondola
Price assets end artwork if significant T&Cs are easily
visible to the customer and full T&Cs are
Branded sent to POS team
Stripping • All claims on artwork require
substantiation in the form of a
letter signed by the relevant legal
representative. Substantiation must be
provided at the time of supplying assets
Sidestack Blinker Sidestack Blinker • All branded gondola ends and shippers
must be taken to legal by the Asda
category contact
• Social media accounts and hash tags are
not allowed to be communicated on this
element
• QR codes aren’t allowed
• GE POS package is only stripping and
side stack blinkers, in the case of frozen
end it is three freezer door vinyls at the
top with the same artwork
• To be allocated to stores that CPM
implements in only
• Max of nine branded gondola ends can be
booked in a promo period to ensure value
cut-through
• The wording of ‘new’ cannot be used on
any branded artwork and should only be
communicated through Asda toolkit
End must show these Blinkers on the adjacent Sidestacks Frozen Gondola End
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 21Fully-branded Sidestacks, Asda have the right to reject any booking, regardless as to whether
it has been approved previously in the past, as an exception The do’s and don’ts
Headers and Shippers • A separate PDF per element must be submitted (two in
total for your header and sidestacks)
• You must flood the creative to the ends of the sidestack
Week -8 Week -6 Week -5 cutters so the whole element is covered
Branded Shippers • You must ensure that the artwork codes are added onto
Shipper guidelines are Artwork supplied the relevant element that they have been issued for
Brief Artwork to Asda
available from your relevant to HH for print, • No direct calls to action can be featured on the artwork,
received for approval
by the category
Asda category contact. e.g. ‘Buy in store’ – instead choose creative solutions, such
as ‘Available in store’
• No violence or sexual content; Asda have the right to
Week -5 Week -4 Week -3 reject any bookings which are inappropriate and not
on brand
Branded Sidestacks
& Headers Artwork supplied • All claims on artwork require substantiation in the form
Brief Artwork to Asda of a letter signed by the relevant legal representative.
to HH for print,
received for approval Substantiation must be provided at the time of supplying
by the category
assets
• All branded artwork must be taken to legal by the
Asda category contact l if any claim or substantiation
is featured
Branded Sidestack Branded (QMS) Standard Shippers • Social media accounts and hash tags are not allowed to
and Header Queue Mechanic Shippers be communicated on this element
• QR codes aren’t allowed
• Sidestack and headers to be allocated to stores that CPM
implements in only
• The wording of ‘new’ cannot be used on any branded
artwork and should only be communicated through Asda
toolkit
• Branded sidestack blinkers will only be implemented on
the side of stackstack that is facing in-run
Generic New Asda Price Drop Low Price Lock New
Refer to the Shipper Guidelines for all rulings on standard & QMS Branded shippers (contact your
AMP Campaign Manager for the most up to date Shipper guidelines for all rulings and specs etc).
Brown indicates a brown inner Grey indicates the area which
corrugate liner can be used should be used for brand creative
AMP Templates & Guidelines 2021
161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 22Contacts
For any AMP bookings or queries, please contact
your AMP Account or Campaign Manager.
AMP Templates & Guidelines 2021
Prices are for visual purposes only. 161457_297x210_AMP_TEMPLATES_AND_GUIDELINES_2021 Page 23You can also read
