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2 About Asia Insurance Review
Asia Insurance Review is 30!!
Three decades have passed and Asia Insurance What we offer
Review (AIR) has reached this milestone, having • Our constantly evolving website
witnessed and experienced the ups and downs www.asiainsurancereview.com is the most
of the Asian Insurance industry for 30 years! We visited insurance news website in Asia, and 3rd
have been through the highs and lows with you globally!
– the celebrations and the challenges – so we • AIR provides on-the-spot video news, and
have seen it all! We are honoured to have served extensive interactive features to make us the
the industry thus far and continue to do so, in most-read Asian insurance news.
the pole position as the Number 1 magazine!
No other insurance magazine can boast the • Comprehensive coverage of life and general
same! And now even stronger with much, much insurance, reinsurance and brokers, as well as
our dedicated columns on risk management
more to give – our new extensive reach into the
and regulations.
international markets now extends not only to
Asia Pacific, but also to MENA and the broader • Saluting excellence, the most prestigious
African markets, UK, Europe and US with a Asia Insurance Industry Awards have been a
formidable tenacity unlike any other publication. mainstay of the industry for over two decades.
Our global reach strengthens our position and • The Trusted Life Agents & Advisers Awards
puts us in the unique position of being able to continue to promote life insurance, as well as the
serve you, our valued reader, with opportunities cause of life agents and advisers.
like never before!
Add to this the history of our new sister • Our dedication to support the industry’s march
publications in the UK and US via Business towards excellence, utmost professionalism and
Insurance and Commercial Risk, our stable is now growth continue to be our main focus.
global. • In addition to our wide range of high-level
AIR, with our premium content AIR+ and our conferences, including flagship events such
AIR e-Daily, is still the most read, most powerful, as the India Rendezvous, CEO Summit, CFO
leading regional professional insurance platform
Summit, and the Takaful Rendezvous, AIR also
in Asia. We continue to be the sole official media
seeks to engage market leaders and clients
partner at all major insurance industry events in
through webinars and roundtables on topics of
Asia, including EAIC, SIRC, PIC, AAC, GIF and
importance to our readers. So watch this space
with our sister publication, Middle East Insurance
Review, also serve as official media for GAIF, FAIR, for new and innovative events!
AIO and Sharm Rendezvous. What we cover
Whilst 2020 was a year that shook the ground Everything in one magazine, reputed as the go-to
of the insurance world, we stand by you into reference point for Asia’s insurance industry:
2021 and beyond. The business environment • Profiles of Asia-Pacific markets, giving you
has changed for sure, but our commitment and comprehensive information on each territory in
tenacity remains stronger and ever. Here’s to Asia, including regulatory updates, state of the
another 30 years and more! general and life insurance industry, reinsurance,
We have evolved over the years hand-in- broking and InsurTech
hand with the market and have developed our • Cover stories exploring emerging big industry
products to stay in touch with market needs. For issues in depth
example, we have incorporated video as well as • Guest editorials and interviews with industry
more intensive, on-the-spot news via our product leaders and regulators in Asia
AIR+. In line with this, the Asia Insurance Industry
Awards trophy remains THE accolade to vie for! • Insight from The Geneva Association, the
global think tank of the insurance industry; plus
• Risk-management and insurance investment
What’s new in 2021? strategies
EVERYTHING! Whilst 2020 tested us all, it also
brought so many new opportunities. We will
continue to increase our stable of products as well With 30 years under our belt,
as engage our sister publications from around the we remain #1 in Asia in reputation,
world to keep you captivated. So bring on 2021!
reach, leadership as well as endurance.Contents 3
Print magazine................................................4
eDaily / eWeekly........................................... 6
Website......................................................... 8
Video/Content marketing........................... 10
Social media................................................ 11
Events.......................................................... 12
AIR’s sister publication, Middle East Insurance Review
Conference daily newsletters & Awards ���� 13
Directories................................................... 14
Asia Insurance Review continues to serve the market across all platforms – Print, Digital,
Mobile, Live and Virtual Events & Conferences, Thought Leadership and Content Marketing.
Official magazine of leading global industry events
AIR is the only magazine that partners with all the major industry events as the official media including:
• Asian Actuarial Conference (AAC);
• East Asian Insurance Congress (EAIC);
• Global Insurance Forum (GIF);
• Singapore International Reinsurance Conference (SIRC);
• Indonesia Rendezvous;
• Pacific Insurance Conference (PIC); and
• through our sister publication, Middle East Insurance Review, events in the Middle East, including
the Federation of Afro-Asian Insurers & Reinsurers (FAIR) and the General Arab Insurance
Federation (GAIF) conferences. We have also recently launched an online weekly news portal on
AFRICA via the Africa Eweekly.
AIR is also the Permanent Observer of the ASEAN Insurance Council, the Secretariat for the
Reinsurance Brokers’ Association of Singapore, as well as the Risk and Insurance Management
Association of Singapore.Sponsorship opportunities available
4 Print Magazine
News
A monthly roundup of the most significant news stories from
around the globe.
Insurance – Life and health
Coverage of the life, health and pensions sectors, including
product innovations.
Insurance – General
Views, insights, interviews, comments and new developments
explored and explained.
Reinsurance
Interviews, insights, research and thought leadership about
the vibrant reinsurance sector.
Market profiles
A market overview of the main territories in the region
covering life, health, general, reinsurance, InsurTech – and
regulatory views.
COVID-19
A review of new strategies, new products and new
regulations to help insurers, reinsurers, brokers and risk
managers cope with doing business during and after a
pandemic.
Risk
Major issues concerning the ever-changing corporate risk
landscape – from cyber to liability through to catastrophe.
China
Interviews, insight and analysis of the fastest – growing
insurance market in the region.
Technology
Technology has become a mainstream part of the
development story in insurance – from InsurTech to
disruption and from blockchain to AI. Significant technology
developments across Asia are explored in depth each
month.
Notebook
Opinions, insights, research and studies make up the vibrant
notebook section of Asia Insurance Review.
Investment
A new section that looks at the asset management strategies
of the region’s leading insurers and reinsurers – with
interviews, research, insights and tips.
Diversity and inclusion
A look at who is doing what to improve integration and
harmony in the workplace to celebrate what is different and
what is unique about every individual.Distribution Print Magazine 5
Monthly Circulation 9,670
By geographical region By readers’ profile
Insurance /
Reinsurance Companies
Hong Kong
Singapore 60%
19%
Thailand 21%
2%
Malaysia America /
6% Europe
8%
Australia/
New Zealand
4%
India
8%
Risk Managers
Japan & Corporate Buyers
9% China of Insurance
11% 18% Management
Indonesia Taiwan Intermediaries & Consultants & Service
South Brokers
2% 4% Providers
Korea Other Asia 14%
4% Philippines 1% 8%
1%
Print advertising rates Print advertising specifications
All rates are nett (excluding GST)
Premium Positions (full colour) US$ Artwork Sizes
Outside Back Cover 6,970 Full Page Trim 297mm (H) X 210mm (W)
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Facing Inside Front Cover 4,600
Half Page Vertical 250mm (H) X 85mm (W)
Facing Editor’s Message Page 4,300
Double Page Spread 297mm (H) X 420mm (W)
Facing Contents Page 4,300 Trim
Facing People on the Move Page 4,050 Double Page Spread 307mm (H) X 430mm (W)
Facing Inside Back Cover 3,900 Bleed
Facing News Page 3,900 Gatefold 297mm (H) X
207mm+200mm(W)
Double Page Spread 6,600
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Artwork Materials
Bellyband (inclusive of printing costs) 6,970
PDF: CMYK; 300dpi; all fonts embedded; Acrobat
Run-of-Page Positions US$ compatibility.
Full Page Colour (ROP) 3,490 Native layout file formats(both PC or Mac formats are
acceptable): InDesign/Pagemaker, Illustrator, QuarkXpress,
Full Page Black & White 2,700 Freehand
(to be sent with linked files and fonts used, convert to paths,
Half Page Colour 2,700 create outlines, etc).
Half Page Black & White 1,950 All linked graphics and pictures must be in CMYK before
* Inclusive of 200 free copies of reprints importing. Graphics & pictures used must be in at least 300 dpi
resolution at actual size.
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Discounts Cancellation
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9 Bookings 12.5% off
which administration charges of 25% of the advertisement rate
12 Bookings 15.0% off will be imposed.6 eDaily / eWeekly
eDaily / eWeekly rates (US$)
1 2 3
1 Masthead banner
(345 x 45 pixels) Masthead Premium
Leaderboard
banner banner
Categories (345 x 45 pixels) (720 x 80 pixels) (530 x 70 pixels)
2 Leaderboard Monthly Yearly Monthly Yearly Monthly Yearly
(720 x 80 pixels)
AIR eDaily 5,210 46,880 6,520 62,590 5,210 46,880
3 Premium banner 5 MEIR eDaily 4,170 37,500 5,210 46,880 4,170 37,500
(530 x 60 pixels)
Premium AIR+ 1,920 17,090 2,380 21,090 1,920 17,090
buttom
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4 Top banner
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eChina eWeekly 1,000 9,000 1,380 12,380 1,000 9,000
Africa eWeekly 1,920 17,090 2,380 21,090 1,920 17,090
5 4 5 6
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AIR eDaily 5,210 46,880 3,750 35,170 5,210 46,880
8 Premium sponsored text link
(up to 45 words) MEIR eDaily 4,170 37,500 2,630 23,630 4,170 37,500
7 AIR+ 1,920 17,090 1,210 10,630 1,920 17,090
Buttom
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(180 x 80 ARM eWeekly* 1,920 17,090 1,210 10,630 1,920 17,090
Button
(180 X 180 pixels) iMove eWeekly 1,920 17,090 1,210 10,630 1,920 17,090
eChina eWeekly 1,000 9,000 660 5,870 1,000 9,000
9 Sponsored text link Africa eWeekly 1,920 17,090 980 8,750 1,920 17,090
(up to 45 words)
7 8 9
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Button sponsored text text link
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AIR eDaily 2,710 26,000 5,210 46,880 4,710 45,210
10 Middle banner MEIR eDaily 2,090 18,550 4,170 37,500 3,750 33,750
(530 x 60 pixels)
AIR+ 980 8,750 1,920 17,090 1,690 15,190
ARM eWeekly* 980 8,750 1,920 17,090 1,690 15,190
iMove eWeekly 980 8,750 1,920 17,090 1,690 15,190
eChina eWeekly 530 4,690 1,000 9,000 940 8,440
Africa eWeekly 980 8,750 1,920 17,090 1,690 15,190
10 11
Middle Bottom
banner banner
Categories (530 x 70 pixels) (720 X 80 pixels)
Monthly Yearly Monthly Yearly
AIR eDaily 4,710 45,210 2,710 26,000
MEIR eDaily 3,750 33,750 2,090 18,550
AIR+ 1,690 15,190 980 8,750
ARM eWeekly* 1,690 15,190 980 8,750
Bottom Banner 1,690 15,190 980 8,750
11 (720 x 80 pixels) iMove eWeekly
eChina eWeekly 940 8,440 530 4,690
Africa eWeekly 1,690 15,190 980 8,750
* Asia Risk Management eWeeklyeDaily / eWeekly 7
AIR eDaily Circulation per week 125,000
By geographical region By readers’ profile
Risk Managers &
Corporate Buyers
Singapore of Insurance
23% Management
Taiwan Consultants & Service 11%
3% Hong Kong Providers
Japan
14% 9%
Philippines 2%
4%
China
3% Intermediaries Insurance /
Thailand & Brokers Reinsurance Companies
India
4% 17% 63%
14%
South Korea
2%
Others Malaysia
4% 7%
America/Europe Australia/ Indonesia
11% New Zealand 4%
5%
ARM eWeekly Circulation per week 20,500
By geographical region By readers’ profile
America/ Risk Managers &
Europe Corporate Buyers of Insurance
Singapore 75%
10%
23%
India
14%
China
3%
Other Asia
4% Management
HongKong Consultants & Insurance /
Philippines 14% Service Providers Reinsurance Companies
4% 5% 14%
South Korea
2% Thailand Intermediaries
Taiwan & Brokers
3%
3% Malaysia 6%
Indonesia
3% 7%
Japan Australia/
3% New Zealand
7%
MEIR eDaily Circulation per week 106,500
By geographical region By readers’ profile
Risk Managers &
Bahrain North Africa and Other Corporate Buyers
9% Middle East countries of Insurance
28% Management 13%
Consultants & Service
Providers
9%
Saudi Insurance / Reinsurance
Arabia, Intermediaries Companies
Kuwait & Brokers 60%
11% 18%
UAE
39% Asia/
Oceania
13%
gives you a deeper level of insight, analysis and
intelligence – a premium product for executives at the
cutting edge of the insurance sector.
Subscribe at www.asiainsurancereview.com/AIR.8 Website • www.asiainsurancereview.com
Home page
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Impressions /
Month Position(s)
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Interstitial ad 60,000 NA
Top banner 180,000 All pages
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Sponsored 20,000 3,500
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words)
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9 10
Top MPU Middle MPU
Impressions* (800 x 80 pixels) (400 x 300 pixels)
20,000 3,920 3,920
30,000 5,110 5,110
50,000 6,530 6,530
10
Middle MPU 3
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3-x Bottom MPU Sponsored text link
Impressions* (800 x 80 pixels) (up to 45 words)
20,000 3,400 3,920
30,000 4,450 5,120
50,000 5,680 6,530
4
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banner 1
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4-x
11 Bottom MPU (800 X 80 pixels)
6 Bottom banner (950 X 83 pixels) 6-x10 Video / Content Marketing
Video/Content marketing The AIR website is Asia’s most visited
insurance news website with 250,000 page
Content marketing - a strategic marketing
views per month.
approach focused on creating and distributing
valuable, relevant, and consistent non-product
• A sponsored text link in AIR eDaily to drive
content – is a cost-effective method of attracting
traffic to your content. AIR eDaily is an eNews
and retaining a clearly-defined audience.
alert giving you the top five news of the day,
Monday - Friday. It is well-received by the
Disseminating this content via the added
industry; reaching more than 125,000
dimension of video gets the readers’ attention
ready readers per week. Subscribers and
– and you can customise the campaign to pull
non-subscribers alike get access to our eDaily
their attention to focus on the topic around your
FREE.
solution.
• With a minimum series of six placements, you
It is a non-intrusive approach that allows you to will get a branded landing page with
build awareness of your marketing solutions for your logo, featuring links and descriptions
your customers. to your own articles, white-papers, blog posts,
or videos.
With content marketing, you can build brand
loyalty and elevate your brand positioning with • With a minimum series of 12 placements,
content that resonates with a clearly-defined exclusivity as the only firm covering the chosen
audience, so you acquire and retain them. topic gives you heightened exposure and
profile to our readers on a regularly basis
Our Content marketing package at US$5,000
per month includes the following: Series discount:
- US$23,080 nett for 6 placements
• Either a video or an article placement on - US$34,620 nett for 12 placements.
our website. The video/article will be placed
within our magazine section for a month. *There is a separate charge for content creation.
AIR
AIRWebsite
Website– –Magazine
MagazineHome
Home AIR AIR Website
Website – Magazine
Page Home AIR
AIRWebsite
Website– –Article Content Page
AIR Website ––Article
Video Content Page Magazine Home AIR Website – Article Content Page
Sponsored video content Sponsored article content
video content Sponsored article content
Sponsored video content Sponsoredarticle
Sponsored video content Sponsored article content
Insurance – Life and Health
Insurance – Life and Health Think Tank: The Geneva Association - Impact of
Think Tank: The Geneva Association - Impact of marketing on Taiwan's life insurance industry
marketing on Taiwan's life insurance industry Geneva Association
Geneva Association
Sponsored Content
Sponsored Content
Think Tank: The Geneva Association - Impact
of marketing on Taiwan's life insurance
industry
Think Tank: The Geneva Association - Impact
of marketing on Taiwan's life insurance
industry
Customised content creation
Recognising the importance of this marketing thrust, our editorial team will help you identify the
right stories to build a meaningful relationship with your audience.
This dedicated content marketing unit works with you to set in place a content strategy for your
brand, as well as in the creation of customised videos, articles and curation of relevant stories from
our rich archive.
We get creative with a variety of multimedia elements. These include infographics, videos, images
and text, to maximise the storytelling effect and to provide a more insightful approach to content
marketing for local and regional markets.
Please contact us for more details regarding costs for content creation.Social media 11
We are social! Connect with us and get in on the latest news and updates. We welcome you to share
your thoughts with like-minded individuals as we seek out the latest trends and industry buzz.
LINKEDIN TWITTER
Asia Insurance Review @AIRedaily
9k+ followers 3k+ followers
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1 asiainsurancereview.com is the most visited
insurance news website in Asia and 3rd globally.
140,000* Sessions per Month
250,000* Page Views per Month
*Average 2020 Source: Google Analytics12 Events
Our line-up of events for 2021 (Virtual until advised)
Sponsorship opportunities available
• India Rendezvous 2021 • Asia/ME Motor Insurance • Climate Change Asia Summit
• Asia Insurance Claims Summit Conference • Asia Agriculture Insurance
Conference • Insurance Inspired Conference
• M&A in Insurance Roundtable • Webinar on Management from • Asia Insurance Review
• Asia Insurance Brokers’ Summit a WFH Era – Towards Creating a 30th Anniversary Summit
Hybrid Business Culture • China Rendezvous
• Takaful Rendezvous with 1 day
session on Investment Strategies • Asia Life Insurance Summit • Middle East Insurance Review
for Conventional & Islamic • Asia Conference on Pensions and 15th Anniversary Summit
Insurance Retirement Planning • Middle East Healthcare Insurance
• Asia HealthTech Conference • Asia Employee Benefits Conference
• Leadership in New Normal Conference • Asia Trusted Life Agents &
Conference • Diversity & Inclusion Advisers Awards – Virtual
• Asia Conference on Bancassurance • Workmen’s Compensation • Asia Insurance Industry Awards
and Alternative Distribution Conference • Middle East Insurance Industry
Channels • Asia Nat CAT Conference Awards
• Asian Insurance CFO Summit
Conference Sponsorship Opportunities (US$)
Sponsors’ rate – Physical event Sponsors’ rate – Virtual event
Lead 45,000 Lead 30,000
Gold 32,000 Gold 15,000
Silver 27,000 Silver 10,000
Cocktail 32,000 (for up to 100 delegates) Normal 7,700
50,000 (for events more than 100 delegates) Table 4,600
Normal 20,000
Tabletop 10,000/ 6,800
Teabreak 5,000 Visit www.asiainsurancereview.com/conferences for updates
India Rendezvous
Attendance:
630 high profile executives from 36 countries.
Delegates profile:
Participants included insurers (25.52%), brokers (30.34%), reinsurers (19.74%) & underwriters
(2.24%). Attendees included top industry regulators and representatives from associations,
institutions & finance companies.
Asia CEO Insurance Summit
Attendance:
150 high profile executives from 20 countries.
Delegates profile:
Participants included insurers (37.68%), top industry regulators & representatives from
associations, institutions (13.04%), 8 reinsurers & underwriters (5.8%) as well as executives from
accounting and finance firms.
Asian Insurance CFO Summit
Attendance:
130 high profile executives from 22 countries.
Delegates profile:
Participants included insurers (63.08%), top industry regulators & representatives from
associations, institutions (9.23%), key executives from banks, as well as accounting and finance
firms (17.69%).
Middle East Healthcare Insurance Conference
Attendance:
120 high profile executives from 21 countries.
Delegates profile:
Participants included insurers (39.8%), healthcare companies (18.5%), as well as top insurance
regulators from the region and representatives from industry associations and institutions.
Other participants included brokers, reinsurers and underwriters.
Numbers reflected are of an average over the last five yearsConference daily newsletter / Awards 13
Conference daily newsletters
IR Daily EAIC Daily PIC Daily AAC Daily
SIRC Daily GIF Daily GAIF Daily FAIR Daily
Sponsorship opportunities available
Prestigious Awards
Asia Insurance Industry Awards (AIIA) Asia Trusted Life Agents & Advisers Awards
Middle East Insurance Industry Awards (MIIA)14 AIR Directories
Insurance Directory of Asia (IDA) Circulation: 6,550 copies
Distribution by reader’s profile Distribution by region/country Australia/New Zealand . 8%
China/Taiwan . . . . . . . . . . 10%
Association/Regulators . 4%
Hong Kong . . . . . . . . . . . . . 9%
Banks/
Financial Institutions . . . 7% Indonesia . . . . . . . . . . . . . . . 6%
Brokers . . . . . . . . . . . . . . . . . 9% Japan . . . . . . . . . . . . . . . . . . . 7%
Institution . . . . . . . . . . . . . . 7% Malaysia . . . . . . . . . . . . . . . 13%
Insurers . . . . . . . . . . . . . . . 26% India . . . . . . . . . . . . . . . . . . . 6%
Loss Adjusters . . . . . . . . . . 2% Philippines . . . . . . . . . . . . . 2%
Others . . . . . . . . . . . . . . . . . 5% Singapore . . . . . . . . . . . . . 15%
Reinsurers . . . . . . . . . . . . . 21% Thailand . . . . . . . . . . . . . . . . 3%
Service Providers . . . . . . 19% Other parts of Asia . . . . . . 6%
America/Europe . . . . . . . 15%
Reinsurance Directory of Asia (RDA) Circulation: 4,000 copies
Distribution by reader’s profile Distribution by region/country
Association/Regulators . 1%
Banks/
Financial Institutions . . . 3% Asia/Oceania . . . . . . . . . . 78%
Brokers . . . . . . . . . . . . . . . . 25% Middle East Countries . 12%
Institution . . . . . . . . . . . . . . 4% America/Europe . . . . . . . 10%
Insurers . . . . . . . . . . . . . . . 34%
Loss Adjusters . . . . . . . . . . 1%
Others . . . . . . . . . . . . . . . . . 5%
Reinsurers . . . . . . . . . . . . . 21%
Service Providers . . . . . . . 6%
Directory advertisement specifications Directory advertising rates (US$)
Artwork Sizes for IDA Insurance Reinsurance
Directory Directory
Full Page Trim 260mm (H) X 183mm (W) Position of Asia of Asia
Full Page Bleed 266mm (H) X 189mm (W) Sponsorship 17,500 12,500
Gatefold 10,000 8,200
Artwork Sizes for RDA
Bookmark 6,500 5,800
Full Page Trim 217mm (H) X 149mm (W)
Full Page Bleed 223mm (H) X 155mm (W) Outside Back Cover 6,500 5,800
Inside Front Cover 5,500 4,500
Artwork Materials
Inside Back Cover 5,000 4,200
PDF: CMYK; 300dpi; all fonts embedded; Acrobat
compatibility. Facing Inside Front Cover 5,000 4,200
Native layout file formats (both PC or Mac formats Facing Inside Back Cover 4,100 3,500
are acceptable): InDesign/Pagemaker, Illustrator,
QuarkXpress, Freehand Facing Title Page 3,300 3,100
(to be sent with linked files and fonts used, convert to paths,
create outlines, etc). Facing Contents Page 3,700 3,200
All linked graphics and pictures must be in CMYK before Facing Foreword 3,100 2,700
importing. Graphics & pictures used must be in at least 300
dpi resolution at actual size. Facing Copyright Page 3,700 2,900
Mac filenames must include the three-letter file extension*,
eg filename.ai, filename.jpg, filename.indd, filename.pdf, Facing Preface / Users’ Guide 3,100 NA
filename.qxd, etc. (* file extension may be two or four letters,
depending on file format) Facing Index 2,900 2,700
Full Page Colour 2,700 2,500
Full Page Black & White 2,050 1,900
Half Page Colour 1,750 1,650
Half Page Black & White 1,250 1,150
Double Page Spread 4,900 4,500AIR Directories 15
Online Directories
Insurance Directory of Asia (IDA)
IDA is the one and only regional insurance directory in Asia covering 27 countries. This is the one-stop
reference guide for the whole insurance industry of Asia.
It compiles the full list of companies in each market in Asia in one reference book, comprising contact
information and details of 1,386 insurers and 189 reinsurers operating in all major advanced and emerging
markets.
The online version is updated weekly.
Yearly online rates (US$)
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3,080 2,310 770
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Reinsurance Directory of Asia (RDA)
RDA is a one-stop reference guide for ceding companies and reinsurance brokers to have a quick overview of
market and its players in the region including Australia and New Zealand.
It lists some 486 professional reinsurers and reinsurance brokers with contact details, latest financial and
management data with an actual local presence in Asia.
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