VI Project Proposals for Approval - 5.Media - ASEF Governors' Intranet
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VI Project Proposals for Approval
5.Media
5. MEDIA Page
5.1 13th ASEF Journalists’ Seminar (ASEFJS13) 2
5.2 ASEM InfoBoard (AIB) - 2021 10
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 1|P a g eASEF PROJECT PROPOSAL
SUMMARY
13th ASEF Journalists’ Seminar (ASEFJS13) is a training-oriented event with a strong online
component, bringing together young journalists from Asia and Europe, organised in conjunction
with the 15th ASEM Foreign Ministers’ Meeting (ASEMFMM15) and seeking a strong interaction
with ASEMFMM15 and its side-events.
Project Name 13th ASEF Journalists’ Seminar (ASEFJS13) - 2021
& Topic Topic tbc
Thematic Area Media
Date November 2021 (TBC)
Venue Asia (TBC)
Partners TBC
Expected 20 Participants
Attendees Up to 5 Observers
BACKGROUND
The ASEF Journalists’ Seminar (ASEFJS) series, together with the ASEF Editors’ Roundtable
(ASEFERT) series, are integral parts of ASEF’s Media programmes with a comprehensive effort to
cultivate media representatives from ASEM countries, interest them in both ASEF and the ASEM
Process, and thereby increase the visibility of the ASEM Process. While the ASEFERT series
engages senior editors in strategic issues of global interests, the ASEFJS series focuses more on
the professional development of journalists below 35 years of age.
ASEM RELEVANCE
ASEFJS13 will be organised in conjunction with and as an official side event of the 15th ASEM
Foreign Ministers’ Meeting (ASEMFMM15). This is deliberate, as the ASEFJS series includes the
following purposes:
• To help draw media attention to the ASEMFMM.
• To engage directly with leaders, ministries and senior officials of ASEM Partners.
Governments, in particular host government officials, have in the past expressed appreciation of
our media events and efforts. At ASEMFMM13, ministers congratulated Myanmar for the
“successful hosting of the 11th ASEF Journalists’ Seminar” in close collaboration with ASEF. At
ASEMFMM14, His Majesty King Felipe VI of Spain mentioned the 12th ASEF Journalists’ Seminar
in his opening speech. In the ASEM Connectivity Inventory, media was identified as a Track 2
ASEM activity.
THEMATIC RELEVANCE
ASEFJS13 allows ASEF to continue to widen and deepen its media network, by offering journalists
a thematic platform on topical issues of interest. With the rising focus on social media and digital
platforms, we will consider journalists not only from print and broadcast media, but also from
digital and new media initiatives.
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 2|P a g eUN 2030 AGENDA RELEVANCE
Journalists’ act as important gatekeepers for the public’s access to information. The Journalists’
Seminar seeks to improve this process through collaboration between journalists from Asia and
Europe.
SDG Relevance
Sustainable Development Goal (SDG) 16 seeks to "Promote peaceful and inclusive societies for
sustainable development, provide access to justice for all and build effective, accountable and
inclusive institutions at all levels". Target 16.10 aims to "Ensure public access to information and
protect fundamental freedoms, in accordance with national legislation and international
agreements". It is with this principle of public access to information that the Journalists’ Seminar
is organised.
OBJECTIVES
The 13th ASEF Journalists’ Seminar (ASEFJS13) is a training-oriented event bringing together
young journalists from Asia and Europe. ASEFJS13 has the following objectives:
• Contribute to the growth and development of journalists in Asia & Europe (Learning
element)
• Promote cooperation between media agencies/associations/institutions from Asia &
Europe through sharing experiences and best practices (Exchange element)
• Enhance media awareness of ASEF and the ASEM Process, with ASEMFMM in particular
(ASEM Visibility for ASEFJS13 participants.)
METHODOLOGY
The event aims to address journalists’ needs and challenges by providing them with the tools
needed to thrive as media professionals. Through expert trainers’ presentations, panel
discussions, case studies from participants’ countries, examination of the latest innovative
media tools and the exchange of experiences, participants will acquire new knowledge that will
enrich their journalistic repertoire. ASEFJS13 consists of 3 core elements:
• Learning element. Experts on the chosen topic will be roped in to provide participants
with theoretical grounding on the subject. They will contextualise theory with current practice
by providing contemporary case studies, work in small groups and use their existing
journalistic knowledge and experience to present new perspectives to existing and common
challenges. This part will include a strong online component.
• Exchange element. Participants will be asked to present a project or initiative they have
been involved in, based on submissions received before the event. A fair distribution of
initiatives from Asia and Europe will provide a diversity of approaches to the topic at hand.
• ASEM Visibility for ASEFJS13 participants. ASEFJS13 programme will consider facilitation
of interviews with ASEM leaders, press accreditation for the ASEM FMM15 Opening
Ceremony and Press Conference and interaction with ASEM FMM15 side-events (ASEM
Cultural Festival, 10th Model ASEM).
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 3|P a g eEXPECTED ATTENDEES (26 PARTICIPANTS / 4 OBSERVERS)
A geographical balance and representation of the different groups (participants and observers)
will be ensured wherever appropriate through ASEF’s outreach and selection process, in
collaboration with the partners.
• Civil Society
o Journalists and media practitioners
o Representatives of local communities
o Representatives of professional associations/networks specialising in media
ASEFJS13 participants will be selected by an Open Call process. ASEF does not discriminate
against any applicant or participant based on gender, sexual orientation, disability, age, colour,
ethnicity/race, national origin (ancestry), religion (creed), or marital status.
TARGET GROUPS
ASEFJS13 programm will approach, partner and/or outreach to the following groups through
ASEF’s publicity efforts:
• Civil Society
o Journalists and media practitioners
o Representatives of local communities
o Representatives of universities/schools/other educational institutions specialising in
Media
o Representatives of research institutes / think tanks specialising in Media and Asia-
Europe relations
o Representatives of professional associations/networks specialising in media
o Representatives of Non-governmental Organisations
• Public Sector
o ASEM Leaders, Ministers and Senior Officials
o ASEM Partner Ministries and Government Agencies
o International or Intergovernmental Organisations
• Private Sector
o Representatives of Media and IT companies
o Entrepreneurs in the area of communications and Media
PUBLICITY APPROACH
• Open call for participation/application
• Production of publicity materials (programme, banners, invitations, etc.) and distribution
through ASEF’s and partners’ networks
• Project announcements on ASEF’s various online platforms, e.g. corporate website,
e-newsletters, social media, etc. and through partners’ networks
• Media engagement
o Alumni of ASEF’s Media projects
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 4|P a g eo Contacts in ASEF’s media database
o Industry associations in the field of media
o Journalists in Asia & Europe
o News editors and other media professionals
• Information booth on ASEF / ASEM InfoBoard at the event
• ASEF Media alumni based in respective ASEM country to be invited as observers
• Distribution of project results and/or publication by ASEF, partners and/or participants to
relevant stakeholders
Through specific targeted communication tools, for example, reports at ASEF Board of Governors’
Meetings, ASEF will keep its key shareholders (ASEF Governors, ASEM Senior Officials & ASEM
Contact Points) updated on developments and outcomes of this project and highlight its inputs and
contributions to the ASEM Process.
EXPECTED RESULTS
Tangible
• Over 500 applications submitted in response to the open call
• New partnerships between ASEF and organisations/institutions established
• New media contacts and new subscribers to the ASEF e-Newsletter
• Active ASEJS13 Alumni Community created
• Media coverage
• Acknowledgement of project in ASEM Chair’s Statement / documents of ASEM FMM15
• A video summary of the event
• Production of publications (ASEFJS13 Handbook) and reports (Activity, Communications,
financial Report)
• Availability and downloads of video, photo album and other ASEFJS13 materials on
ASEF’s corporate website and partner / other organisation’s website
Intangible
• Increased journalistic competences among participants
• Deepened mutual understanding on Asia-Europe affairs among participants
• New connections and collaborations between participants
• Increased media sensitivity when reporting on Asia-Europe matters
• Raised awareness of ASEF and ASEM among participants and media audiences
EXPECTED IMPACT
ASEFJS is a long-term series with the following impact:
• enhance the visibility of ASEF and the ASEM Process
• maintain media professionals’ interest in ASEF’s media projects
• strengthen ASEF’s capacity to reach out to the media in Asia and Europe
• demonstrate the positive impact of Asia-Europe collaboration
• contribute to the development of journalism in Asia and Europe
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 5|P a g ePARTNERS
Once the theme of ASEMFMM15 is known, ASEF will make focused efforts to identify and
collaborate with potential project partners relevant to the theme – 3 potential partner groups
have been identified:
Civil Society
• Professional associations/networks
• Media outlet from the host country
Public Sector
• ASEM Partners’ Ministries / government agencies
Private Sector
• Companies, start-ups, business associations, private foundations, etc.
The following organisations are proposed partners for ASEFJS13:
Asia News Network (ANN)
www.asianews.network
The Asia News Network (ANN) is a coalition of 22 leading news organisations from South,
Southeast and Northeast Asia. The network covers a region of over 2 billion people across 20
countries.
World Association of Newspapers and News Publishers (WAN-IFRA)
www.wan-ifra.org
WAN-IFRA serves as a knowledge hub and a leading global resource for publishers, editors, chief
technology officers, digital business executives, news publisher associations, technology
suppliers, service providers and research centres.
Partners from the previous editions of the Journalists’ Seminar will be considered, to promote
the long term collaboration approach and connections stablished:
Casa Asia
www.casaasia.eu
Casa Asia aims to contribute to better understanding between Spain and Asian countries and to
promote institutional, economic, cultural and educational relations as well as encouraging
exchanges in the domains of culture, ideas and projects of shared interest.
Agencia EFE
www.efe.com
A multimedia news company with a network of hundreds of journalists worldwide, working 24
hours a day in over 181 cities in 120 countries. It is the Spanish media with the largest
presence in Asia.
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 6|P a g eOther proposed associated organisations are to be considered and announced.
FOLLOW-UP / SUSTAINABILITY
The proposed project is part of a long-term ASEF project series
• ASEFJS13 outcome contributes to the Journalists’ Seminar series and ASEF Media
programmes
• ASEFJS13 initiates new partnerships with a long-term approach
• ASEFJS13 engages participants and stablishes a Alumni Community
• ASEFJS13 includes a strong online component as part of ASEF Digitalisation process
• ASEFJS13 expands ASEF’s media outreach and deepens ASEF’s media network
BUDGET
ASEF share funded under: EU Phase VI Grant.
Share in
Fund Sources SGD EUR USD
Percentage
ASEF 52.7% 74,238 49,492 53,796
Partners / Partnerships 47.3% 66,730 44,487 48,355
GRAND TOTAL 100% 140,968 93,979 102,151
The base currency used for ASEF budgeting purposes is Singapore Dollars (SGD). Conversions are based on projected
exchange rates at the time of budgeting and may differ from actual transaction rates.
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 7|P a g eHow budget rates are derived Budget
13th ASEF Journalists’ Seminar (ASEFJS13)
Nr Category of costs
REMARKS Currency
Funded by Cost Unit Frequency SGD
for variance unit
ASEFJS13
ASEF, Partner 1,
1. Onsite Event Cost Partner 2 …
A B C D=A*B*C
1.1 Accommodations
1.1.1 Participants
ASIA (incl. Australia, New Zealand & Russian Federation) ASEF SGD 200 x 1 nights x 10 persons 2,000
EUROPE ASEF SGD 250 x 1 nights x 10 persons 2,500
Speakers / Technical Adviser / Facilitators / ASEF Alumni
1.1.2 / Journalist
ASIA (incl. Australia, New Zealand & Russian Federation) ASEF SGD 200 x 1 nights x 1 persons 200
EUROPE ASEF SGD 250 x 1 nights x 1 persons 250
ASIA (incl. Australia, New Zealand & Russian Federation) Partner 1 SGD 200 x 1 nights x 1 persons 200
EUROPE Partner 2 SGD 250 x 1 nights x 1 persons 250
1.2 Meals / Reception
ASIA (incl. Australia, New Zealand & Russian Federation) Partner 1 SGD 50 x 2 meals x 30 persons 3,000
ASIA (incl. Australia, New Zealand & Russian Federation) ASEF SGD 50 x 1 meals x 30 persons 1,500
1.3 Staff Networking* max 2 staff per meal policy
ASIA (incl. Australia, New Zealand & Russian Federation) ASEF SGD 40 x 3 meals x 3 persons 360
Conference package (including room, 2 tea
1.4 breaks + 1 lunch)
ASIA (incl. Australia, New Zealand & Russian Federation) Partner 1 SGD 80 x 1 days x 1 persons 80
1.5 Conference Facilities SGD 9,000 as applied 9,000
(e.g. Rental of additional breakout room, projectors, other
equipment)
Partner 2
as applied 2,000
1.6 Printing of materials for event Partner 2 SGD 2,000
1.7 Optional: Cultural tour Partner 1 SGD 1,500 as applied 1,500
TOTAL Section 1. 22,840
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 8|P a g e2. Resource Persons
2.1 Honorarium
2.1.1 Speakers/Presenters/Artists ASEF SGD 1,000 x 1 day x 2 persons 2,000
2.1.1 Speakers/Presenters/Artists Partner 1 SGD 1,000 x 1 day x 2 persons 2,000
2.1.2 Research/Practitioner/Rapporteur'S Fee Partner 2 SGD 800 x 1 artwork x 2 occ 1,600
Consultation Fee for Technical
2.2 Advisor/Coordinator
Consulting/Evaluator/Trainer Fee
Period: 3 months ASEF SGD 1,500 x 3 months x 2 persons 9,000
TOTAL Section 2. 14,600
3. Travel / Transportation (Non-ASEF staff)
(inclusive of insurance, visa)
3.1 Travel Subsidies (over 200km) 80%
Event held in Asia
3.1.4 Participants residing in Asia 80% ASEF SGD 1,200 x 1 events x 10 persons 12,000
3.1.5 Participants residing in Europe / Russian Federation 80% ASEF SGD 2,000 x 1 events x 9 persons 18,000
3.1.6 Participants residing in Australia / New Zealand 80% ASEF SGD 1,800 x 1 events x 1 persons 1,800
Conference/Event - Coach Transport/Chartered
3.3 Bus
Rental of buses Partner 1 SGD 800 as applied 800
3.4 Others (local transport) Partner 1 SGD 300 as applied 300
TOTAL Section 3. 32,900
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 9|P a g e4. C om m unications
M edia Outreach (e.g. Press C onference / Pre-
4.1 event Publicity)
4.1.1 Interwiew rooms
(e.g. Rental of conference room, projectors, other
equipment)
Partner 1 SGD 3,000 as applied 3,000
4.2 Photography/Videography
Photography Partner 2 SGD 3,000 as applied 3,000
Videography Partner 2 SGD 3,000 as applied 3,000
Publicity C ollaterals (e.g. Visual identity, flyers,
4.3 banners, design fees) Partner 1 SGD 8,000 as applied 8,000
4.4
Online C om m unication (e.g. Web management, social
media ads, Open call application/registration, newsletter
/ outreach statistics collection)
Onlne event funtionalities ASEF SGD 2,500 as applied 2,500
Livestreaming Partner 2 SGD 3,000 as applied 3,000
Prom otional Item s (e.g. Participant / Goodie Bags and
4.5 Goodie Items, Speaker Gifts, VIP Corporate Gifts) Partner 1 SGD 3,000 as applied 3,000
Partner 2 SGD 3,000 as applied 3,000
ASEF SGD 1,000 as applied 1,000
4.6 Awards (for participants) ASEF SGD 200 as applied 200
29,700
TOTAL Section 4.
5. Project Outputs
5.1 Publication (content, editing, designing, printing) Partner 1 SGD 2,000 as applied 2,000
Partner 2 SGD 2,000 as applied 2,000
ASEF SGD 2,200 as applied 2,200
5.2 Photography/Videography product Partner 2 SGD 3,000 as applied 3,000
TOTAL Section 5. 9,200
6. Others
6.3 Partners' organiz ation costs charged to project
Partner 1 SGD 8,000 as applied 8,000
Partner 2 SGD 5,000 as applied 5,000
TOTAL Section 6. 13,000
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 10 | P a g eASEF Organiz ation (ASEF 's secretariat cost to
7. project)
7.1 Staff Airfare Travel
7.1.2 South & East & Central Asia
ASEF Department Director ASEF SGD 1,500 x 1 travels x 1 persons 1,500
ASEF Staff ASEF SGD 1,500 x 1 travels x 2 persons 3,000
7.2 Staff Accom m odation
ASIA ASEF SGD 200 x 5 nights x 3 persons 3,000
7.3 Per diem Allowance
Asia TBC, included aprox rate
ASEF SGD 60 x 6 days x 3 persons 1,080
7.4 Overseas Trip Transport/Local Transport
Staff - Overseas Trip Transport (Include To/Fro
Airport) 3 PAX ASEF SGD 700 as applied 700
Staff - Local Transport 3 PAX ASEF SGD 1,000 as applied 1,000
7.5 Others
payment
7.4.1 Financial services (e.g. Bank charges) ASEF SGD 80 x 1 transactions x 25 persons 2,000
7.4.2 Courier postages ASEF SGD 300 as applied 300
7.4.3 Telecommunication - Fixed/Faxes ASEF SGD 313 as applied 313
7.4.4 Telecommunication - Mobile ASEF SGD 500 as applied 500
7.4.5 Printing allocation ASEF SGD 800 as applied 800
7.4.6 Staff other expenses (visa, overtime, etc.) ASEF SGD 1,000 as applied 1,000
TOTAL Section 7. 15,193
ASEFJS13 - TOTAL C OST (Section 1-7) 137,433
GRAN D TOTAL PROJEC T C OST 137,433
8.
Contingency applied to ASEF portion only (5%) 5% ASEF 3,535
Grand TOTAL ( Including C ontingency) 140,968
9.
Allocation SOURC ES OF FUN DIN G
M ax 50% Asia-Europe Foundation (ASEF) ASEF 52.7% 74,238
Partner (1) Contribution (Pls specify clearing who is your
Partner), do not assume Partner 1 22.6% 31,880
Partner (2) Contribution (Pls specify clearing who is your
Partner), do not assume Partner 2 24.7% 34,850
Overall Budget required for Project 140,968
ASEF TOTAL WITH C ON TIN GEN C Y 74,238
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 11 | P a g eASEF PROJECT PROPOSAL
SUMMARY
Project Name ASEM InfoBoard (AIB) – 2021
& Topic
Thematic Special Projects
Area
Components Date Venue Partners Expected
of Project Attendees
Activity 1 01 Jan - Online NA 100,000
Manage AIB 31 Dec Online visitors
website 2021
Activity 2 01 Jan - Online NA 14,000
Manage 31 Dec engagements1
ASEM social 2021
media
accounts
Activity 3 01 Jan - Online NA 4,000
Issue AIB e- 31 Dec subscribers
newsletters 2021
Activity 4 01 Jan - Key ASEM NA 1,000
Set up 31 Dec meetings & Participants
information 2021 ASEM Day
booth events
(tba)
BACKGROUND
As of May 2020, the ASEM InfoBoard (AIB) project runs 1 website
(www.aseminfoboard.org), 4 ASEM social media platforms (Facebook, Twitter, LinkedIn,
Instagram), AIB e-newsletters and ASEM YouTube (mainly as video archiving) to target a
wide range of audiences based on their online behaviours and preferences. In 2019,
ASEF reactivated the ASEM Facebook page to further attract young audiences and
opened new ASEM accounts for Instagram and YouTube to assist the promotion of ASEM
Cultural Festival largely using visual-based content. The AIB website was timely updated
by working closely with the ASEM Contact Points to get the latest information of ASEM
activities. The content of AIB e-newsletter was improved to make it more forward-looking
by sharing upcoming events ahead of months and more informative by publishing news
or op-ed on Asia-Europe relations. The AIB brochure and collaterals were kept at the
minimal to align with sustainability and digitalisation.
ASEM RELEVANCE
In 2004, the 6th ASEM Foreign Ministers’ Meeting tasked ASEF to run the AIB. In doing
so, the ASEM Foreign Ministers noted that “publicity for endorsed initiatives should be
strengthened through the ASEM Infoboard” with the expectation that “as much
information as possible … will be shared among ASEM partners through the ASEM
Infoboard”2. Since then, AIB has been recurrently acknowledged as “a key tool in
1
The number of times people have engaged with your posts through likes, shares, comments and link click-
throughs.
2
Chair’s Statement, 6th ASEM Foreign Ministers’ Meeting, 17-18 April 2004, Kildare, Ireland, p13
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 12 | P a g epromoting ASEM and providing comprehensive information on the ASEM process to the
interested public”3. It has been referred as a project under ASEF’s “contributions to Press
& Public Awareness of the ASEM Process”4. In 2018 at the 12th ASEM Summit, ASEM
Leaders “underlined the importance to enhance ASEF and ASEM visibility through the
ASEM InfoBoard with its social media platforms”5.
THEMATIC RELEVANCE
As the only official information platform of ASEM, the AIB website is expected to offer
relevant, up-to-date and publicly accessible information on inter-regional cooperation
between Asia and Europe to ASEM Partners and to engage with “the civil society and
various stakeholders, inter alia, business, labor partners, scholars and think-tanks,
women’s organizations, students and youth as well as journalists, in the ASEM process”6
through social media. Thus, the AIB project serves as a strategic communication channel
to enhance the visibility of ASEM in the Asia-Europe context.
UN 2030 AGENDA RELEVANCE
This project supports the Sustainable Development Goals (SGDs) primarily through
Goal16 (Peace, Justice and Strong Institutions) and Goal17 (Partnership for the Goals).
The AIB project specifically helps to achieve Goal16.10 (ensure public access to
information), 17.16 (multi-stakeholder partnerships that mobilize and share knowledge,
expertise , technology and financial resources) and 17.17 (promote effective public,
public-private and civil society partnerships) by publicizing the ASEM Process and its
activities through its various online channels.
OBJECTIVES
• To ensure updated information of ASEM publicly accessible on all ASEM online
channels, including the website, social media and e-newsletters
• To expand the visibility and outreach of ASEM events
• To increase the public awareness of the ASEM Process
METHODOLOGY
• Strategize greater publicity synergy between ASEM & ASEF events and
communications through cooperation and cross-channel promotion
• Strategize communications plan by improving the content for online channels
and reaching out to a wider audience
• Produce and distribute communications materials such as publications
(interviews, articles), visuals (photos, infographics, videos) and social media
campaigns to celebrate the 25th ASEM anniversary
• Work closely with ASEM Contact Points to make the website, social media and e-
newsletter timely updated with ASEM events information
https://cdn.aseminfoboard.org/documents/FMM6_ChairStatement_2M0mnSk.pdf
3
Chair’s Statement, 12th ASEM Foreign Ministers’ Meeting, 05-06 November 2015, Luxembourg, p10
https://cdn.aseminfoboard.org/documents/2015_-_ASEM_FMM12_-_Chair_Statement_7P3dJOK.pdf
4
Chair’s Statement, 11th ASEM Summit, 15-16 July 2016, Ulaanbaatar, Mongolia, p 23
https://cdn.aseminfoboard.org/documents/Chairs-Statement-ASEM11-adopted_7JaJqc3.pdf
5
Chair’s Statement, 12th ASEM Summit, 18-19 October 2018, Brussels, Belgium, p8
https://cdn.aseminfoboard.org/documents/ASEM12-Chairs-Statement.pdf
6
Chair’s Statement, 11th ASEM Summit, 15-16 July 2016, Ulaanbaatar, Mongolia, p 12
https://cdn.aseminfoboard.org/documents/Chairs-Statement-ASEM11-adopted_7JaJqc3.pdf
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 13 | P a g eSearch for news in the context of Asia-Europe relations and publicize them
through ASEM social media channels and AIB e-newsletters
TARGET GROUPS
• 100,000 expected online website visitors
• 14,000 expected social media engagement on ASEM social media platforms
(Facebook, Twitter, LinkedIn, Instagram)
• 4,000 expected AIB e-newsletter subscribers
• Outreach to the following groups through ASEM events and ASEF’s publicity
efforts:
• Public Sector
o ASEM Senior Officials and ASEM Contact Points
o ASEF Governors
o Ambassadors & High Commissioners appointed to ASEM Partner countries
o Other Representatives of ASEM Partners’ Ministries / government agencies
o Representatives of international/intergovernmental organisations (IOs)
• Civil Society
o Representatives of ASEM-related institutions (e.g. ASEM Global Aging Center,
Trans-Eurasia Information Network)
o Representatives of research institutes / think tanks
o Representatives of universities/schools/other educational institutions
o Representatives of non-governmental organisations (NGOs)
o Representatives of arts/cultural organisations/associations
PUBLICITY APPROACH
• ASEM event announcements through online platforms, e.g. website, e-newsletters
and social media
• Update on ASEM activities and news through online platforms, including website,
e-newsletter and social media and ASEF’s corporate channels
• Information booth set-up at major ASEM events and ASEF events
• Cross-channel promotion of different ASEM platforms
• Online engagement and interaction with ASEM Partners’ MFA government and/or
institutional social media accounts and academia networks
Through specific targeted communication tools, for example, reports at ASEF Board of
Governors’ Meetings and the ASEF Governors’ Intranet, ASEF will keep its key political and
financial shareholders (ASEF Governors, ASEM Senior Officials & ASEM Contact Points)
updated on developments and outcomes of this project and highlight its inputs and
contributions to the ASEM Process.
EXPECTED RESULTS
Tangible
• Accessible new webpages of ASEM meetings and downloadable meeting
outcomes such as ASEM chair’s statements and reports on the AIB website
• Acknowledgement of the AIB project in Chair’s Statement of ASEM Ministerial
Meetings
• Potential 15% increase of website visitors compared to 2019
• Potential 20% increase of social media followers compared to 2019
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 14 | P a g e• Potential 15% increase of social media engagements (likes, shares, comments,
link clicks) compared to 2019
• Potential 10% increase of e-newsletter subscribers compared to 2019
• Newly produced publicity materials e.g. coffee table book, brochures, flyers
Intangible
• Awareness of ASEM & ASEF raised among the interested public
• Visibility of the ASEM Process and ASEM activities promoted among interested
public
• Contribution / added value to existing ASEF projects that are ASEM side-events
EXPECTED IMPACT
The potential increase in website visitors, social media followers & engagements and e-
newsletter subscribers can help increase the awareness and understanding of the ASEM
Process among relevant stakeholders and the interested public. It shall further help to
raise the public interest in ASEM activities and to promote connections between Asia and
Europe.
PARTNERS
NA
FOLLOW-UP / SUSTAINABILITY
• The proposed project is part of a long-term ASEF project series.
BUDGET
Share in
Fund Sources Percentage SGD EUR USD
ASEF 100% 40,000 26,667 28,985
Partners /
0% NA NA NA
Partnerships
GRAND TOTAL 100% 40,000 26,667 28,985
The base currency used for ASEF budgeting purposes is Singapore Dollars (SGD). Conversions are based on projected
exchange rates at the time of budgeting and may differ from actual transaction rates.
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 15 | P a g eASEM InfoBoard (AIB) - 2021 How budget rates are derived Budget
Nr C ategory of costs REM ARKS F unded by C urrency C ost Unit F requency SGD
for variance unit
ASEM InfoBoard Project
M anagem ent
1. C om m unications
Publicity C ollaterals (e.g. Visual
1 .1 identity, flyers, banners, design fees) ASEF SGD 5,000.0 as applied 5,000
Online C om m unication (e.g. Web
management, social media ads, Open
call application/registration, newsletter
1 .2 / outreach statistics collection) ASEF SGD 17,450.0 as applied 17,450
Prom otional Item s (e.g. Participant /
Goodie Bags and Goodie Items, Speaker
1 .3 Gifts, VIP Corporate Gifts) ASEF SGD 5,000.0 as applied 5,000
TOTAL Section 1 . 27,450
ASEF Organiz ation (ASEF 's
2. secretariat cost to project)
2 .1 Staff Airfare Travel
2.1.1 Oceania
ASEF Department Director ASEF SGD 1,700.0 x 1 travels x 1 persons 1,700
ASEF Staff ASEF SGD 1,700.0 x 1 travels x 1 persons 1,700
ASEF Communication Staff ASEF SGD 1,700.0 x 1 travels x 1 persons 1,700
2 .2 Staff Accom m odation
ASIA ASEF SGD 200.0 x 7 nights x 1 persons 1,400
ASIA ASEF SGD 200.0 x 2 nights x 2 persons 800
2 .3 Per diem Allow ance
ASEF Staff Indicative rate
Australia Australia ASEF SGD 58.5 x 8 days x 1 persons 468
Australia Australia ASEF SGD 58.5 x 3 days x 1 persons 176
Australia Australia ASEF SGD 58.5 x 3 days x 1 persons 176
Overseas Trip Transport/Local
2 .4 Transport
Staff - Overseas Trip Transport (Include
To/Fro Airport) ASEF SGD 300.0 as applied 300
Staff - Local Transport ASEF SGD 246.0 as applied 246
2 .5 Others
payment
2.5.1 Financial services (e.g. Bank charges) ASEF SGD 60.0 x 3 transactions x 1 persons 180
2.5.3 Telecommunication - Fixed/Faxes ASEF SGD 700.0 as applied 700
2.5.4 Telecommunication - Mobile ASEF SGD 100.0 as applied 100
2.5.5 Printing allocation ASEF SGD 800.0 as applied 800
2.5.6 Staff other expenses (e.g. visa) ASEF SGD 200.0 as applied 200
TOTAL Section 7 . 10,645
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 16 | P a g eWork shop 1 (Asia) Title
TOTAL COST (Section 1-7) 38,095
GRAND TOTAL PROJECT COST 38,095
8.
Contingency applied to ASEF (5%) 5% ASEF 1,905
Grand TOTAL ( Including
Contingency) 40,000
9.
Allocation SOURCES OF FUNDING
Max 50% Asia-Europe Foundation (ASEF) ASEF 100.0% 40,000
Overall Budget required for
Project 40,000
ASEF TOTAL WITH CONTINGENCY 40,000
Asia-Europe Foundation (ASEF)
41st ASEF Board of Governors’ Meeting (ASEFBoG41), 11-12 June 2020, Online
Project Proposal as of 14 May 2018 17 | P a g eYou can also read
