MEDIA KIT 2019 Reach the future of dentistry - American Student Dental Association
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2019 MEDIA KIT Reach the future of dentistry.
Establish credibility with
dentistry’s future leaders.
Serving over 92 percent of the dental student market, ASDA prepares
the next generation of dentists to be well-rounded health care providers
through business-, leadership- and wellness-focused education,
opportunities to connect with peers nationwide and the skills to advocate
on behalf of the profession.
Start building your relationship with this group of emerging
decision-makers now. See which advertising options complement
your marketing strategy.
22,000+
Predoctoral members
Circulation
24,000 readers, including students, deans and staff
from all 66 U.S. dental schools.
75,000
Monthly website page views
35%
Direct marketing open rate
CONTACT: KENDRA JOHNSON
Senior Manager, Sponsorships and Programs
Kendra@ASDAnet.org
312-440-7602
ASDAnet.org
2
Contour Magazine
Contour magazine is the sole print news source completely dedicated to
sharing the dental-student narrative and addressing their holistic needs as
they prepare to enter the workforce as dental professionals.
Sponsor an issue of
Issue Theme Artwork
Deadline
January 2019
February 2019
Public Health
Oral Health Literacy and
Nov. 13, 2018
Dec. 10, 2018
Contour and receive:
Communication
• Belly band wrap of issue
March 2019 Dental Research and Technology Jan. 11, 2019
• Bottom bar two-page spread
April 2019 Marketing Feb. 13, 2019 • One-page advertorial
May 2019 International Dentistry March 13, 2019 • Digital banner insertion
• Highlight in email to digital
June/July 2019 Innovation and Entrepreneurship April 11, 2019
subscribers
August 2019 TBD June 13, 2019
September 2019 Wellness July 11, 2019
October 2019 TBD Aug. 13, 2019
November/December Advocacy Sept. 12, 2019
2019
Every issue hits mailboxes the second week of the month.
Size 1x Rate 2-4x Rate 5-7x Rate 8-10x Rate
1/2-page horizontal $3,170 $2,796 $2,420 $2,018
1/3-page vertical $2,884 $2,595 $2,420 $2,188
Two-page spread $6,345 $5,999 $5,654 $5,304
Advertorial $3,862 $3,579 $3,285 $3,002
Advertorial & full-page ad $6,463 $6,113 $5,768 $5,422
(Two-page spread)
Full page $3,750 $3,460 $3,170 $2,884
Bottom bar two-page $3,460 $3,115 $2,904 $2,626
spread
Cover II (inside front) $4,037 $3,692 $3,347 $3,002
Cover III (inside back) $4,037 $3,692 $3,347 $3,002
Cover IV (back) $4,615 $4,326 $4,037 $3,750
Belly band $8,667 $7,930 $7,256 $6,638
Average Circulation
Blow-in card $3,874 $3,543 $3,244 $2,966 • 22,975 Predoctoral
• 1,675 Predental
Two-page gate fold $8,755 $8,008 $7,328 $6,705
Full-page removable $8,842 $8,090 $7,400 $6,772
insert
3
Contour Magazine
Digital Edition
Leverage bonus exposure with a digitally enhanced ad placement. This
multimedia approach lets you track your advertisements engagement 8,000
while meeting students where they are – online.
Unique monthly page views
Rate (per banner) 6:50+
1x Rate 5x Rate 10x Rate
Average minutes spent reading each issue
$1,500 $5,500 $10,500
10,000
A. Vertical rotating banner: Displays along left-hand side of all
Annual subscribers include D4 and recently
pages. Artwork display can be animated or static image. Appears on
graduated students.
desktop version only.
B. Presentation page: Placement is opposite the front cover.
Links, audio, video and animation can be added to this page.
C. Ticker: The ticker displays clickable text and/or a small image at
the bottom of every page. Direct readers to your website, event or
subscription page.
D. Interstitial ad: This ad slides up in front of the reader, requiring
them to click through in order to access content. Links, audio, video
and animation can be added to this page.
E. Audio and video: Options include embedded auto-start videos,
click-to-start pop-up videos or links to external videos that open in
a new window.
Click to see these options in action.
4
Website: ASDAnet.org
Drive more than 22,000 dental students where you want them to go
online. ASDAnet.org is members’ first stop on all things ASDA.
Redesigned in 2017, ASDAnet.org provides a responsive user experience
and reaches nearly 39,000 site visitors every month. Our homepage and
top 10 most-visited pages account for 35 percent of total page views.
Top 10 Homepage with Homepage
50-word description Top 10 pages account
Quarterly insertion bundle $3,750 $2,750 $2,550
for more than 30% of
Single month insertion $1,400 $1,100 $900 all website traffic and
receive almost 5,000
page views each month
75,000
Unique monthly page views
2:30+
Minutes average time on site per reader
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E-Newsletters
Word of Mouth Word of Mouth
All ASDA predoctoral members receive Word of Mouth each month, & New Leader
keeping them abreast of ASDA news and sharing content on business
and leadership topics. Reach the inboxes of more than 22,000 readers. 40%
Open rate
Word of Mouth Rates
Quarterly insertion bundle $5,500 3%
Single month insertion $1,950
Click through rate
New Leader
Tap into ASDA’s most active members. New Leader keeps more than
Polished
700 dental students in leadership positions informed about Predental
upcoming events and initiatives, as well as resources to help them
successfully lead their chapter or district.
55%
New Leader Rates Open rate
Quarterly insertion bundle $2,750
Single month insertion $950 16%
Click through rate
Polished Predental
Extend your message to ASDA’s growing predental membership.
More than 2,000 students who plan to attend dental school receive
this monthly e-newsletter, giving them tips, student perspectives and
resources on getting into dental school.
Polished Predental Rates
Quarterly insertion bundle $1,200
Single month insertion $450
6
Social Media
ASDA has 68,000+ followers on Facebook and more than 12,500
on Instagram. Give dental students the opportunity to like and
share your message with their networks. Posts are reserved on a
first-come, first-served basis, and content must be educational in
subject matter.
Rate Single post Bundle of three
Facebook & Instagram post $1,500 $3,750
7
Mouthing Off Blog
ASDA’s blog, Mouthing Off, can be accessed by anyone with an
interest in a career in dentistry and tells the stories of dental students’
personal experiences, in addition to covering topics such as finances,
practice management, volunteering, advocacy and more.
Opportunities include banner ads and sponsored blog posts, which
Increase
provide educational content through a written article or video.
Blog posts are featured in various ASDA e-newsletters and social
media. Subscribers also receive a dedicated email with the full text of
brand-awareness
the post enclosed. through a direct
editorial connection
with dental students.
Banner Ad Rate (per banner/per page) Square Horizontal
Quarterly insertion bundle $1,550 $1,085
Single month insertion $750 $450
Sponsored Post
5,000 weekly &
Sponsored Post $2,750
20,000 monthly
Average page views
23%
Subscriber email open rate to over
3,200 subscribers
3:20
Average minutes on site per reader
8
Direct Marketing
Opportunities
Broadcast Emails
Broadcast emails are one of the most effective advertising opportunities
available. Advertisers have the freedom to create their own content and
design a message to a specific audience within our membership.
Broadcast email rates
Audiences Price Our most successful
Annual Session or National Leadership Conference
attendees (approx. 700 students each)
$1,500 emails that receive the
Predental (approx. 2,000 students) $2,500 highest responsiveness
Executive Committee, national and chapter leaders $2,750 include CLEAR,
ENGAGING CONTENT
(approx. 600 students)
One class (approx. 5,500 students) $3,500
Two classes (approx. 11,000 students) $4,500 and an attractive
Up to three classes (approx. 16,000 students) $5,000 CALL TO ACTION.
All members ( approx. 24,000 students) $5,500
Re-launch to unopened recipients $750
Follow-up to recipients who opened email $1,500 59%
Follow-up to recipients who opened and clicked through $1,750
Open rate
Mailing List Rental 6%
As an enhancement to any media purchase, this opportunity puts your Click through rate
message in the hands of your future customers. Lists include: first
name, last name, mailing address, city, state, zip code, country, school,
graduation year. Costs for the production and mailing of materials is
responsibility of purchaser. Materials are subject to review by ASDA.
Broadcast email rates
Audiences Price
Annual Session or National Leadership Conference $500
attendees (approx. 700 students)
Predental (approx. 2,000 students) $750
Executive Committee, national and chapter leaders $850
(approx. 600 students)
One class (approx. 5,500 students) $1,000
Two classes (approx. 11,000 students) $1,300
Up to three classes (approx. 16,000 students) $1,600
All members (approx. 24,000 students) $2,200
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Advertising Specifications
Contour
• All ads must be a PDF and CMYK (no spot color allowed).
• Please account for a .125” bleed and .25” live.
• Place crop marks outside of the 0.125" bleed.
• Dimensions listed below are for the trim size. Please refer to ASDA’s Editorial Policy.
for additional specifications and requirements.
Size Width Height
A 1/2-page horizontal 9" 5.25"
B 1/3-page vertical 2.5" 10.875"
C Two-page spread 18" 10.875"
D Full page 9" 10.875"
E Bottom bar two-page spread 18" 1.75"
F Belly band 18.25" 4"
G Blow-in card 6" 4"
Size
Advertorial (includes up to 500 words and two 9" 10.875" A 1/2-page Horizontal
images) B 1/4-page Horizontal
C 1/3-page Vertical
Advertorial & full page 18" 10.875" D Two-page spread
E Advertorial (includes up to 500 words and two imag
Cover II (inside front) 9" 10.875" F Advertorial & Full Page
G Full Page
Cover III (inside back) 9" 10.875" H Bottom Bar Two-page Spread
I Cover II (inside front)
Cover IV (back) 9" 10.875" J Cover III (inside back)
K Cover IV (back)
Two-page gate fold (up to three full pages) 9" 10.875" L Belly Band
M Blow-in Card
Full page removable insert 9" 10.875" Two-page Gate Fold *Up to three full pages
Full Page Removable Insert
A
F 10Digital Contour
Ad Width Height Additional Requirements
Vertical rotating 160px 600px Must include URL
banner
Presentation page 9” 10.875” PDF, RGB, 200 DPI minimum resolution, embedded fonts, flattened
transparencies, no masked text.
Video MP4, recommended bit-rate is between 300kb/s and 700kb/s,
recommended height is 600 pixels or smaller to fit most screens
(1024x600 or smaller) and file size must be less than 100 mb, and
have a play length of 1 second or more.
Ticker Provide text (max character count = 150) and URL address; optional
image is up to 500 pixels wide x 20 pixels high; PNG, RGB
Interstitial page Three required pieces:
(1) Android and computer/laptop: 9” x 10.875” (PDF)
(2) iPhone: 320 x 416 pixels (JPG)
(3) iPad: 768 x 960 pixels (JPG)
Video and GIF files must be same size or smaller than sizes listed
above. See additional video requirements above.
Website: Artwork due two weeks prior to insertion start date.
Must provide valid URL and up to 50 words copy per insertion style secured.
Website Image Width Height
GIF, JPG or PNG; RGB, 72 dpi 300px 250px
E-newsletters: Artwork due two weeks prior to insertion start date.
Must provide valid URL and up to 50 words copy per insertion style secured.
E-newsletters (Word of Mouth, Width Height
Polished Predental and New Leader)
JPG or PNG; RGB, 72 dpi 640px 150px
Blog banner ad: Artwork due two weeks prior to insertion start date.
Must provide valid URL.
Blog Banner Ad Width Height
JPG or PNG; RGB, 72 dpi
Square 305px 305px
Horizontal 640px 150px
Social media post: Artwork due two weeks prior to confirmed post date.
Facebook and Instagram
50 - 75 word copy (including URL) High res image
11Blog Sponsored Post
Artwork due three weeks prior to insertion start date.
Header Image Width Height
JPG or PNG; RGB, 72 dpi 640px 400px
Post Copy Word Count Size
Title ≤ 10 words 400px
Body 500-750 words
Video ≤ 2:640px X 400px (link only)
Company logo and bio ≤ 40 words 150px X 150px (square shape)
Broadcast Email
Artwork due two weeks prior to insertion start date.
• HTML format (CSS inline). Advertiser should optimize email design and
code for cross-browser and mobile-friendly performance.
• Layout (600-700 pixels wide x maximum height of ~1500 pixels)
• Images should be sent as separate files and sized appropriately;12 images max
• Plain text copy, including relevant links (should not include html)
• Subject line (30-50 characters)
• Subject line split testing of up to three subject lines may be performed
for an additional cost
• Names and email addresses of up to three approvers for your email
• All linked and relevant product landing pages must be completed and
available for review; all pages should be available online and in good
standing order (e.g. non-spam)
• Contests, sweepstakes, and special offers must include asterisk (*)
to terms and conditions in footnote and/or link
• Content subject to review for ASDA standards. See ASDA’s Editorial
Policy for additional information.
• Please omit unsubscribe information from copy. Organization contact
information must be included in HTML and plain text.
Please note:
• HTML content will be placed into a template with disclaimer
header/unsubscribe footer that cannot be altered.
• Header disclaimer: The American Student Dental Association respects
your privacy and has not shared your email address with the sponsor
providing the following email content.
• Footer includes ASDA logo, mailing address, website, unsubscribe link
and the following terms: dissemination of advertising materials is not an
endorsement, qualification, approval or guarantee of the advertiser or the
product.
• “From” email address will be ASDA Sponsored Email
(marketing@asdanet.org).
• If materials provided are insufficient and/or do not conform with email
best practices, the advertiser will be requested to revise materials
(HTML, layout, images, etc.) and resend. Rebuilding the email at this
stage may result in an extra cost.
• Delays in providing materials may result in a delay in sending final email.
• Email analytics will be provided 3-5 business days after successful
launch of email.
122019 Advertising Insertion
American Student Dental Association
Order Form
Company Information
Company name: ____________________________________________________________________________________
Contact: ______________________________________________ E-mail: ______________________________________
Address: __________________________________________________________________________________________
City, state, zip: ______________________________________________________________________________________
Phone: ________________________________________
Agency Information (if applicable)
Agency company name: ______________________________________________________________________________
Agency contact:_________________________________ Agency e-mail: ______________________________________
Agency phone: _________________________________
Payment Information
First-time advertisers: you must submit full payment with this insertion order.
Amount due: _____________________________________________ Payment Type: Check/ACH Visa/Mastercard
Name on card:______________________________Credit Card #: ____________________________ Exp. Date: ______
Billing address: _____________________________________________________________________________________
City, state, zip: ______________________________________________________________________________________
I agree to the terms and conditions provided by ASDA. I acknowledge the asset deadlines and agree to additional
fees associated with cancelled opportunities within 30 days of the distribution date or failure to provide assets by
the deadline. By signing below, I am authorizing payment for the above ad(s).
Signature __________________________________________________________________ Date ___________
A confirmation will be sent to you after the insertion order form is received.
Please email this completed form to: Advertising@ASDAnet.org2019 Advertising Terms and Conditions
I. GENERAL
• Advertisements will not be processed without a signed insertion order form. Completed payment at time of
purchase required for first-time advertisers.
• All advertisements are subject to review and approval by ASDA.
• Advertisements must not be deceptive or misleading. All claims of fact must be fully supported and meaning
in terms of performance, outcome or any other benefit. The association reserves the right to request
additional information as needed.
• Advertisements will not be accepted if they conflict with ASDA’s mission and values or contain attacks of a
personal, racial or religious nature.
II. CANCELLATION POLICY
All cancellations must be submitted in writing 30 days prior to reservation deadline. Cancellations received after
this period will not be accepted and the advertiser will be liable for the cost of the scheduled advertisement. If
the required materials are not received by Advertising@ASDAnet.org by the specified due date, the opportunity
is subject to cancellation. Canceled advertisements are eligible for rescheduling pending availability and will
incur a service charge of $250.
III. COPY ACCEPTANCE
• All copy is subject to approval and must adhere to the American Student Dental Association’s Sponsored
Content Guidelines.
• American Student Dental Association reserves the right to accept, reject, discontinue or edit any electronic
advertising opportunity and advertisement offered for publication. Dissemination of advertising materials is
not an endorsement, qualification, approval or guarantee of either the advertisement or product. Edits will
be made to adhere to Association and AP Style Guide standards.
• The author represents and warrants that the Article is original, does not infringe on any existing copyrights,
or any other rights of any kind, contain no material which is obscene, libelous, or otherwise in contravention
of law and have not previously been published or submitted for publication in whole or in parts elsewhere.
The author shall indemnify, defend and hold ASDA harmless against any loss arising out of or related to
breach of the warranties or representations set forth herein.
• An advertiser who purchases social media post agrees to provide content educational in nature and in
compliance with Facebook’s advertising and branded content policies.
• The Article shall constitute a “work made for hire” and, to the extent it may not be deemed to be as such
Author hereby grants, sells, assigns and transfers exclusively to ASDA, its successors, assigns, and legal
representatives any and all rights, title and interest of any sort that the Author may have in the Article
(“Work”) including copyright and the ownership thereof, and all rights subsumed thereunder, under the
copyright laws of the United States and all foreign countries. In conjunction with this assignment, the
Contractor expressly grants to ASDA the right to further license or assign to others the various rights granted
herein by the Author to ASDA, and agrees to execute all documents of any kind necessary to effectuate the
assignment of rights hereby granted and to take all steps necessary to assign to and make ASDA the owner of
all rights to copyrights and copyright renewals for the Work. Notwithstanding the above, Author shall have a
non-exclusive, non-transferrable license to reprint and/or excerpt the Work with proper attribution to ASDA’s
ownership of the copyright to the Work.IV. BROADCAST EMAIL AND MAILING LISTS
• Student mailing list information is confidential to the purchasing organization who shall not under any
circumstances sell, loan or circulate such membership lists to any third party, or use such membership lists
for any other purpose than the approved mailing list rental campaign for a one-time use only.
• Organizations who purchase these media options agree to the monitored use of the membership list through
seeded “dummy names.” Due to privacy clauses, the following schools are not included in the provided
member data: New York University, Case Western Reserve University and University of the Pacific and
University of California at Los Angeles.
• Students who choose to opt out of mailings will also be excluded.
• Access to Personal Data – Organizations may have access to the personal data of ASDA members, attendees,
and participants in the ASDA Meeting. Organization agrees that it shall be solely responsible for compliance
with any applicable data protection laws and regulations in connection with such data including, but not
limited to, the European Union’s General Data Protection Regulations. Further, Exhibitor shall follow the
terms of the privacy policy of ASDA as well as any terms and conditions placed on Organization’s access to,
use and storage of data by ASDA, its members, attendees and participants in the ASDA Meeting.
V. MECHANICAL REQUIREMENT
All ads should be submitted in specifications required. Please submit all artwork files to
Advertising@ASDAnet.org by the due date. HTML third-party tags are required for all digital media as a means to
collect impression analytics.
VI. PAYMENT TERMS
Net 30 days. Invoices are sent along with tear sheets once the issue has been published. Any advertiser whose
account is more than 90 days past due may not advertise in any ASDA publication until the account is paid in full.
First-time advertisers must submit full payment with their first insertion order.
VII. POSITIONING & ROTATION
While every attempt will be made to meet position requests, the publisher cannot guarantee placement.
VIII. RATES & RATE PROTECTION
Rates are net cost and based on the length or number of ads requested per insertion. Rates are subject to
change without notice. All contracts are guaranteed at the rates in effect at the time of contract.Print Advertising Opportunities
Rates:
Contour 1x rate 2-4x rate 5-7x rate 8-10x rate
½-page horizontal $3,170 $2,796 $2,420 $2,018
⅓-page vertical $2,884 $2,595 $2,420 $2,188
two-page spread $6,345 $5,999 $5,654 $5,304
advertorial $3,862 $3,579 $3,285 $3,002
advertorial & full page (two- $6,463 $6,113 $5,768 $5,422
page spread)
full page $3,750 $3,460 $3,170 $2,884
bottom bar two-page spread $3,460 $3,115 $2,904 $2,626
cover ii (inside front) $4,037 $3,692 $3,347 $3,002
cover iii (inside back) $4,037 $3,692 $3,347 $3,002
cover iv (back) $4,615 $4,326 $4,037 $3,750
belly band $8,667 $7,930 $7,256 $6,638
blow-in card $3,874 $3,543 $3,244 $2,966
two-page gate fold $8,755 $8,008 $7,328 $6,705
full page removable insert $8,842 $8,090 $7,400 $6,772
above pricing inclusive of 4C rate.
Select your preferred insertion:
june/ nov/
Contour jan feb mar apr may july aug sept oct dec
½-page horizontal
⅓-page vertical
two-page spread
advertorial
advertorial & full page (two-
page spread)
full page
bottom bar two-page spread
cover ii (inside front)
cover iii (inside back)
cover iv (back)
belly band
blow-in card
two-page gate fold
full page removable insert2019 Digital Advertising Opportunities
Contour Digital Ad 1x rate 5x rate 10x rate
online edition Insertion Selection:
$1,500 $5,500 $10,500 _________________________
Issue(s):
_________________________
Q1 Q2 Q3 Q4 single
ASDAnet.org Web Banner (jan-mar) (apr-june) (july-sept) (oct-dec) month
top 10 most visited page $3,750 $3,750 $3,750 $3,750 $1,400
homepage with �0 word copy $2,750 $2,750 $2,750 $2,750 $1,100
homepage $2,550 $2,550 $2,550 $2,550 $900
Single Month(s): ______________________________
Q1 Q2 Q3 Q4 single
E-Newsletter Ads (jan-mar) (apr-june) (july-sept) (oct-dec) month
Word of Mouth $5,500 $5,500 $5,500 $5,500 $1,950
New Leader $2,750 $2,750 $2,750 $2,750 $950
Polished Predental $1,200 $1,200 $1,200 $1,200 $450
Single Month(s): ______________________________
Social Media, Instagram and Facebook:
Sponsored Post $1,500 per post $3,750 bundle of three
Month(s)/date(s): ______________________
Mouthing Off, Blog:
Sponsored Post $2,750 per post Month(s): ______________________
Q1 Q2 Q3 Q4 single
Banner Ads (jan-mar) (apr-june) (july-sept) (oct-dec) month
square $1,550 $1,550 $1,550 $1,550 $750
horizontal $1,085 $1,085 $1,085 $1,085 $450
Single Month(s): ______________________________2019 Direct Marketing Opportunities
Broadcast Email: per email
annual event attendees — includes annual session and national $1,500
leadership conference (approx. 600-700 students)
predental members (approx. 2,000 students) $2,500
executive committee, national and chapter leaders $2,750
(approx. 600 students)
one predoctoral class (approx. 5,500 students) $3,500
two predoctoral classes (approx. 11,000 students) $4,500
three predoctoral classes (approx. 16,500 students) $5,000
entire predoctoral membership (approx. 22,000 students) $5,500
re-launch to unopened recipients $750
follow-up to recipients who opened email $1,500
follow-up to recipients who opened and clicked through $1,750
Select your preferred insertion(s):
jan feb mar apr may june july aug sept oct nov dec
annual event attendees
executive committee,
national and
chapter leaders
predental members
one class
two predoctoral classes
three predoctoral classes
entire predoctoral
membership
Mailing List Rental:
annual event attendees — includes annual session and national $500
leadership conference (approx. 600-700 students)
predental members (approx. 2,000 students) $750
executive committee, national and chapter leaders $850
(approx. 600 students)
one predoctoral class (approx. 5,500 students) $1,000
two predoctoral classes (approx. 11,000 students) $1,300
three predoctoral classes (approx. 16,500 students) $1,600
entire predoctoral membership (approx. 22,000 students) $2,200
Quantity: __________________ Month(s): __________________
If selecting a class or classes, specify audience: 2022 (D1) 2021 (D2) 2020 (D3) 2019 (D4)
Please email this completed form to: Advertising@ASDAnet.orgYou can also read
