Medium Rectangle - Stuff.co.nz
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Page 1
DIGITAL TECHNICAL SPECIFICATIONS
Desktop Display: LEADERBOARD
Advertising Units
Medium Rectangle
The Medium Rectangle (ROS) is one of our main
display formats and appears throughout the site
on both landing pages and story pages. It is a
great placement to use when targeting a specific
audience(s) through our key content channel. The
Medium Rectangle is available in the top, middle and
HALF PAGE
lower areas of the page.
Dimensions: 300x250px (width x height)
Half Page
The Half Page (ROS) is our biggest fixed display
format and features on the right hand side of
all landing pages and story pages. It is a great
placement to use when targeting a specific
audience(s) through our key content channels.
Dimensions: 300x600px (width x height)
Leaderboard
The Leaderboard (ROS) is one of our main display
formats and is available on all story pages and sub-
section landing pages. This placement is great to use MEDIUM
when targeting a specific audience(s) through our
key content channels.
RECTANGLE
Dimensions: 728x90px (width x height)
Specifications
Max file size
80KB – GIF/JPG/PNG
100KB – HTML5
File Types
GIF, JPG, PNG
HTML5
(HTML5 creative must be 3rd party served)
3rd Party redirect tags
(Please supply JavaScript tags)
Notes
An active click-through URL must be provided
Creatives require a 1 pixel border or background
to differentiate them from other content
Continuous looping is accepted for standard
display advertising
Delivery
3 working days
ads@fairfaxdigital.co.nz
Page 2
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Standard MREC
Dimensions: 300x250px
Homepage: Ad Units File Size: 80KB (max)
Side Panels (two units)
Dimensions: 160x1500px
File Size: 100KB each (max)
Super King Side Panels
Dimensions: 600x1500px
File Size: 100KB (max)
Pushdown Banner
Dimensions: 950x120px
File Size: 80KB (max)
Page Takeover
A buyout of all the standard display formats
on the page
PUSHDOWN BANNER
SIDE SIDE
PANEL PANEL
Max file size
80KB – GIF/JPG/PNG
100KB – HTML5
File Types MEDIUM
GIF/JPG/PNG
HTML5 RECTANGLE
(HTML5 creative must be 3rd party served)
3rd Party redirect tags
(Please supply JavaScript tags)
Notes
An active click-through URL must be provided
Creatives require a 1 pixel border or background
to differentiate them from other content
Continuous looping is accepted for standard
display advertising
Delivery
3 working days
ads@fairfaxdigital.co.nz
Page 3
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height) Animation
160x1500px each unit Animation is allowed with third
Left and Right executions must be party served creative assets.
supplied
Homepage:
Must be subtle and non-obtrusive
All images, logos and text must and is subject to Fairfax approval
sit between 55–760px high on the prior to campaign sign-off.
Side Panels panel
If running in conjunction with the
pushdown banner, the Side Panels
Set to loop 3x max. Animation
should not loop indefinitely.
Standard initial file size of 100k
sit under the navigation bar. Please applies and polite loading to be
move all logo/copies/images down handled by client’s ad server.
by 40px to align with pushdown
Notes
banner.
Side panels do not scroll with the
File Size page
100KB each side An active click-through URL must
File Types be supplied
GIF, JPEG, PNG, 3rd party redirects Delivery
5 working days
ads@fairfaxdigital.co.nz
No text or images
in the first 55px
Pushdown Banner
950 x 120px
SIDE SIDE
PANEL PANEL
Max file size
80KB – GIF/JPG/PNG
100KB – HTML5
File Types
GIF/JPG/PNG
HTML5
(HTML5 creative must be 3rd party served)
3rd Party
Text redirect tags
safe area
(Please supply
160 x 700 px JavaScript tags)
Notes
An active click-through URL must be provided
Creatives require a 1 pixel border or background
to differentiate them from other content
Continuous looping is accepted for standard
display advertising
Delivery
3 working days
ads@fairfaxdigital.co.nz
Total Side Panel
size =
160 x 1500 px
Page 4
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height) Animation
600x1500px each unit Animation is allowed with third
Left and Right executions must be party served creative assets.
supplied Must be subtle and non-obtrusive
All images can be full size (edges
Homepage:
and is subject to Fairfax approval
can be bled to fade out prior to campaign sign-off.
however all branding & text Set to loop 3x max. Animation
Super King should sit within 160px wide
(from content) and in-between
should not loop indefinitely.
Standard initial file size of 100k
Side Panels
55-760px high to accommodate applies and polite loading to be
lower screen resolutions. handled by client’s ad server.
If running in conjunction with the
Notes
pushdown banner, the Super King
Side panels do not scroll with the
Side Panels sit under the
page
navigation bar. Please move all
An active click-through URL must
logo/copies/images down by 40px
be supplied
to align with pushdown banner.
Delivery
File Size
5 working days
100KB each side
ads@fairfaxdigital.co.nz
File Types
GIF, JPEG, PNG, 3rd party redirects
No text or images
in the first 55px
Pushdown Banner
950 x 120px
SUPER KING SUPER KING
SIDE PANEL SIDE PANEL
BILLBOARD
Text safe area
160 x 700px
Total Super King panel size =
600 x 1500px
Page 5
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height) Click to Close Button
970x250px – image backup/ The close button must not be built
background image(s) as part of the creative as this
Format functionality will be rendered by the
JPG, GIF, PNG and HTML5 ad server. The close button
dimensions are 64x20px (width x
Homepage: Billboard File Size
100KB max
height) and will appear on the top
right hand corner of the Billboard unit.
Animation Third Party Ad Serving
The Billboard unit is a premium ad space that can be Set to loop 3x max. Third party ad serving is now
bought on our main homepage below the navigation Animation should not loop accepted for the Billboard unit.
bar, the positioning and dimensions are consistent with indefinitely All video Billboard units must be
the IAB standard. HTML5 can be used to ensure optimal Tracking third party ad served.
delivery for different device types. URL or imps/click trackers Third Party Supported Providers
Billboard cannot be booked in conjunction with any Video Billboard Doubleclick, Adslot & Sizmek
Pushdown banners or side panels, a standard medium 30 seconds max duration Notes
rectangle (300x250px) must be provided to run in the Video must be muted We have previously come across
top rectangle spot in conjunction with the Billboard. Polite Load File Size issues with video sound in IE & Safari
The Billboard may be static or animated, and may 100KB Initial Load please do cross browser testing.
include a video (either YouTube or locally hosted). 1.5MB Max Polite Load All creative subject to final
Fairfax Media approval.
Backup Image Please enquire with your Account
You MUST provide a backup Manager if you need Fairfax Media to
(970x250px) static image to run produce the assets for you.
on IE9 as it does not support
rich-media creative
When a user clicks “Close”, the ad will disappear,
page content will push up, and a “Show Ad” button will remain.
BILLBOARD
Page 6
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height) Third Party Ad Serving
970x250px – image backup/ Third party ad serving is now
background image(s) accepted for the Billboard unit
Format All video Billboard units must be
JPG, GIF, PNG and HTML5 third party ad served
Run of Site: File Size
100KB max
Third Party Supported Providers
Doubleclick, Adslot & Sizmek
Billboard Animation
Set to loop 3x max.
Notes
This execution does not include click
Animation should not loop to close button
Running a high impact campaign has never been indefinitely Runs on Article and sub sectional
so simple. landing pages only
Tracking Billboard only, not bundled with
Introducing a new way to utilise the premium URL or imps/click trackers Rectangle
Billboard real estate on Stuff.co.nz. Serving on article We have previously come across
Video Billboard
pages with a flexible CPM model provides the best of issues with video sound in IE & Safari
30 seconds max duration
all solutions in one place — impact, reach and flexibility. Video must be muted please do cross browser testing.
Billboard cannot be booked in conjunction with any All creative subject to final
Polite Load File Size Fairfax Media approval.
Pushdown banners or side panels. 100KB Initial Load Please enquire with your Account
The Billboard may be static or animated. 1.5MB Max Polite Load Manager if you need Fairfax Media to
Backup Image produce the assets for you
You MUST provide a backup
(970x250px) static image to run on
IE9 as it does not support rich-media
creative
BILLBOARD
Page 7
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height)
Homepage: Top Pointer Stuff Homepage 120x60px
Masthead Homepage 150x25px
Format (Static Image)
The Homepage is a prime advertising space as it JPG, PNG or static GIF
receives a large amount of exposure as readers enter File size
the site. Weather being at the top of the page is a 5KB (max)
premium sponsorship placement.
Notes for Both Ad Units
An active click-through URL
must be provided
Delivery
3 working days
ads@fairfaxdigital.co.nz
TOP
POINTER
Page 8
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height) Controls
950x120px (Collapsed) Obvious close button
950x300px (Expanded) Once closed the ad must not auto-
Expansion Control expand again without express
Click to expand/click to close, rollover interaction from the user
Rich Media: to expand (one second hover) roll off
to close or auto initiate upon request
Creative Dispatch
Creative must be sent to us via 3rd
Expandable
All video must be muted if the user party Javascript tags. We will
does not initiate the expansion not accept raw creatives files for
expandable executions
Pushdown Banner
Max Expansion Time
10 seconds if auto initiated expansion Format
and no user interaction File Types dependent on 3rd party
15 seconds if user initiated expansion requirements
A large horizontal rectangle expandable ad that sits and no user interaction
above the webpage. A 100% SOV placement Max # of Loops
30 seconds if user initiated No Looping
containing a video and no user
interaction Transparency
Can have transparent areas but these
Frequency Cap must not be clickable
1UB per day or 3UB per week if auto
initiated Backup Image
No frequency cap if user initiated You MUST provide a backup
(950x120px) static image to run on
Max initial file size IE9 as it does not support rich-media
80KB creative.
Max main file size Delivery
250KB 5 working days
ads@fairfaxdigital.co.nz
EXPANDABLE
PUSHDOWN BANNER
(Expanded)
Max file size
80KB – GIF/JPG/PNG
100KB – HTML5
File Types
GIF/JPG/PNG
HTML5
(HTML5 creative must be 3rd party served)
3rd Party redirect tags
(Please supply JavaScript tags)
Notes
An active click-through URL must be provided
Creatives require a 1 pixel border or background
to differentiate them from other content
Continuous looping is accepted for standard
display advertising
Delivery
3 working days
ads@fairfaxdigital.co.nz
Page 9
DIGITAL TECHNICAL SPECIFICATIONS
Rich Media: Standard
Expandable Ad
Standard ad unit which expands beyond the confines
of the standard display space to double the size.
Specifications
Dimensions (width x height)
Section Collapsed Expanded Direction COLLAPSED
Homepage 300x250px 600x250px Left
ROS ATF 300x250px 600x250px Left
Story pages 728x90px 728x180px Down
ROS HP 300x600px 600x600px Left
Expansion Control
Click to expand/click to close, rollover to expand
(one second hover) roll off to close or auto
initiate upon request
All video must be muted if the user
does not initiate the expansion
Max Expansion Time
10 seconds if auto initiated expansion and
no user interaction
15 seconds if user initiated expansion and
no user interaction
30 seconds if user initiated containing a video
and no user interaction
Frequency Cap
1UB per day or 3UB per week if auto initiated
No frequency cap if user initiated
Max initial file size
80KB
Max main file size
250KB
Controls EXPANDED
Obvious close button on top right hand side
Once closed ad must not auto-expand again
without express interaction from the user
Creative Dispatch
Creative must be sent to us via 3rd party
Javascript tags. We will not accept raw creatives
files for expandable executions
Format
File Types dependent on 3rd party requirements
Max # of Loops
No Looping
Transparency
Can have transparent areas but these must not
be clickable
Backup Image
You MUST provide a backup static image to run
on IE9 as it does not support rich-media creative.
The backup creative must reflect the size of the
initial collapsed banner.
Delivery
5 working days
ads@fairfaxdigital.co.nz
Page 10
DIGITAL TECHNICAL SPECIFICATIONS
Rich Media: Over the
Page Expandable Ad
Expands out from Top Rectangle, Half page
or Leaderboard to cover most of the page
(excludes the Side Panels).
Specifications
Dimensions (width x height)
Size Collapsed Expanded Direction
950x700px
300x250px 300x250px Left
(max)
950x550px
728x90px 728x90px Down
(max)
950x600px
300x600px 300x600px Left
(max)
Expansion Control Over the Page Expandable Ad – Collapsed
Click to expand/click to close, rollover to expand
(one second hover) roll off to close or auto
initiate upon request
All video must be muted if the user
does not initiate the expansion
Max Expansion Time
10 seconds if auto initiated expansion and
no user interaction
15 seconds if user initiated expansion and
no user interaction
30 seconds if user initiated containing a video
and no user interaction
Frequency Cap
If auto initiated 1UB per day or 3UB per week
No frequency cap if user initiated
Max initial file size
80KB
Max main file size
250KB
Controls
Obvious close button on right hand side
Once closed ad must not auto-expand again
without express interaction from the user
Creative Dispatch
Creative must be sent to us via 3rd party
Javascript tags. We will not accept raw creatives
files for expandable execution
Format
File Types dependent on 3rd party requirements Over the Page Expandable Ad – Expanded
Max # of Loops
No Looping
Transparency
Can have transparent areas but these must not
be clickable
Backup Image
You MUST provide a backup static image to run
on IE9 as it does not support rich-media
creative. The backup creative must reflect the
size of the initial collapsed banner.
Delivery
5 working days
ads@fairfaxdigital.co.nzPage 11
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height) Serving
300x250px 3rd Party
300x600px Format
Rich Media: Max Video Length
30 seconds:
Files types dependent on
3rd Party requirements
In-Banner Video Ad
Can auto play with no sound Max # of loops
60 seconds: No looping
Must be click initiated.
Backup Image
A display size ad that has a large file size. A Polite Ad Max initial load file size: You MUST provide a backup
80KB (300x250px or 300x600px or
can serve larger files without disturbing the loading of
the page content. It utilises sequential downloading to Max Video file size BOTH if running both sizes) static
display a smaller file while the main file is downloading. 30 seconds: 1.5MB image to run on IE9 as it does not
60 seconds: 3MB support rich media creative
Up to three videos can be contained within the one ad.
Each video must be no larger than normal specs. Controls Delivery
The first video can play automatically (if 30 seconds Obvious play, pause and 5 working days
mute buttons ads@fairfaxdigital.co.nz
long) but the others must be user initiated.
Volume control is
Video must be muted and remain that way regardless
recommended
of pause/play status unless sound is turned on but not necessary
expressly by the user.Page 12
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Ad Creative
Desktop Native: 1 x story: max 500 words
1 x high resolution landscape image
Sponsored Content (can incorporate multiple images,
depending on content/images)
1 x mp4 video file (optional)
Sponsored content is Sponsored content appears alongside Max 2 links to client site
inserted into editorial premium editorial Video Specs
sections, where it behaves Desktop native is not ad served, rather it is editorially 1 x mp4 video file (optional)
just like true editorial stories, inserted into the agreed section landing page H264 less than 50mb
e.g. it is pushed through Clients can provide their own content or YouTube and Vimeo links can be used
whatever section it is in by Fairfax Media can write it (P.O.A.) and added to our system
stories that are published Sponsored content on Stuff.co.nz is labelled as Optional thumbnail at 640x360px as well
afterwards. ‘sponsored’ via a small grey badge. The byline is Delivery
always ‘SPONSORED CONTENT BY CLIENT X’ Client supplied: 5 working days
Fairfax Media creating: 10 working days
ads@fairfaxdigital.co.nzPage 13
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Ad Duration Audio
Desktop: 15 or 30 seconds The audio level on video ads must
Video Pre-Rolls Mobile: 15 seconds only
File Size
be not be louder than -20 dB/LKFS,
and peak audio levels may not rise
above -2 dB/LKFS at any point.
Maximum file size 500MB
A Pre-Roll refers to a commercial online video that Codec for video asset submission
appears prior to actual main video content playing. File Type H.264/AAC
A Pre-Roll often closely resembles a traditional mp4 Note
television commercial and is usually between Bit Rates 30sec Pre-Roll must be skipped
15-30 seconds in duration. 128kbps-700kbps after 15sec on desktop. If supplying
Key benefits creative through a redirect tag, please
Frames Rate make sure you set the 15 second
The viewer is often more engaged as the video is 15–24 frames per second skippability at your end.
linked to on-demand content
Video content is clickable so viewers can act Aspect Ratio Delivery
on a call to action 16:9 (wide screen) 3 working days
Availability across both desktop and mobile ads@fairfaxdigital.co.nzPage 14 DIGITAL TECHNICAL SPECIFICATIONS Mobile Display: Web Banner Specifications Dimensions (width x height) 320x50px File size MOBILE WEB BANNER 40KB (max) Formats JPG, PNG or GIF Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Requirements Click-through URL Delivery 3 working days ads@fairfaxdigital.co.nz Note Animated ads should only contain 3 frames Continuous looping accepted for a standard display unit Mobile Display: Web/App Rectangle Specifications Dimensions (width x height) 300x250px MOBILE File size WEB/APP 80KB (max) RECTANGLE Formats JPG,PNG or GIF HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Requirements Click-through URL Delivery 3 working days ads@fairfaxdigital.co.nz Note Animated ads should only contain 3 frames
Page 15
DIGITAL TECHNICAL SPECIFICATIONS
Mobile Display:
On Load Interstitial
(OLI)
All Platforms
Specifications – Static
Dimensions (width x height)
Mobile: (Portrait Only)
– 320x460px
Tablet:
– 768x1024px Portrait
– 1024x768px Landscape
All sizes must be supplied
File Size
Mobile: 80KB (max)
Tablet: 150 KB (max)
Formats
Static format accepted only
Requirements
Click-through URL
Delivery
3 working days
ads@fairfaxdigital.co.nz
Note
We can take both 320x460px or 320x480px
creative sizes for Mobile AppsPage 16
DIGITAL TECHNICAL SPECIFICATIONS
Mobile Display:
Animated
On Load Interstitial
(OLI)
All Platforms
Specifications
Dimensions (width x height)
Mobile: (Portrait Only)
– 320x460px
Tablet:
– 768x1024px Portrait
– 1024x768px Landscape
All sizes must be supplied
File Size
200KB (max)
Format
Animated GIF
Ad Capabilities
Click to URL
Delivery
3 working days
ads@fairfaxdigital.co.nz
Notes
Recommend animation loop 1 max
We can take both 320x460px or 320x480px
creative sizes for Mobile AppsPage 17
DIGITAL TECHNICAL SPECIFICATIONS
Mobile Display:
HTML5
On Load Interstitial
(OLI)
All Platforms
Specifications*
Dimensions (width x height)
Mobile: (Portrait Only)
– 320x460px
Tablet:
– 768x1024px Portrait
– 1024x768px Landscape
All sizes must be supplied
File Size & Guides
The creative needs to be light weight and
optimised, an initial file size limit of 80kb applies
with load file requestsPage 18
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height)
728x90px
Mobile Display: File Size
80KB (max)
Tablet Leaderboard Formats
JPG, PNG or GIF
HTML5 (HTML5 creative must be
3rd party served)
Creatives require a 1 pixel border or background
to differentiate them from other content
Ad Capabilities
Click to URL
Delivery
3 working days
ads@fairfaxdigital.co.nz
LEADERBOARDPage 19
DIGITAL TECHNICAL SPECIFICATIONS
Mobile Native:
Sponsored Content
Position your brand through editorial styled
sponsored articles.
STANDARD SIZE
Facts
Appears in editorial stream
Impression is counted as soon as ad loads in page
Delivery prioritised by how many impressions
or clicks live campaigns have to deliver at any
one point in time
Allocated ad positions in editorial stream can not
be booked
Available on: iPad, Android, iPhone and
mobile web
Clearly labelled: sponsored content
Behaviour
User clicks on any part of the ad
Directs users straight to the sponsored content
piece within a Stuff article template
Clients can hyperlink from the sponsored content
piece to their own web properties
Specifications
Sponsored Content Ad Creative
1x headline: max 5 words
1x story intro: max 12 words
1x image: 600x400px high res, jpeg,
max file size 80kb, no text on image
Sponsored Article
1x story: max 500 words
1x landscape image: 618x360px,
no text on images
1x mp4 video file (optional), H264,
max 50mb, frame size: 640x360px
Max 2 links to client site
Notes
The requested image can not be an ‘ad’
with text or logos. This should be an image only.
All ‘ad text’ should fit in the headline and story
intro content.
Delivery COMPACT SIZE
Supplying content: 5 working days
Fairfax creating: 10 working days
ads@fairfaxdigital.co.nzPage 20
DIGITAL TECHNICAL SPECIFICATIONS
Mobile Native:
Sponsored Video
Showcase your brand through the power of
video. Mobile native Sponsored Video ads behave
differently to pre-roll in that they are channel for NORMAL SIZE
telling stories, not playing TVCs.
Facts
Appears in editorial stream
Impression is counted as soon as ad loads in page
Delivery prioritised by how many impressions
or clicks live campaigns have to deliver at any one
point in time
Allocated ad positions in editorial stream can not
be booked
Available on: iPad, Android, iPhone and
mobile web
Clearly labelled: sponsored video
Behaviour
User clicks on any part of ad to play video
Video plays within device player in full screen
mode
User can not click through to client site while
video is in play
When video has completed or when user ends the
video before completion by clicking on the ‘done’
button (iOS) or back button (Android), the ad will
re-load with a replay icon on the image.
Users can then either click on the image/replay
icon to watch the video again OR click on the ad
headline or intro text to go through to client site.
Clear CTA will be built into ad creative.
Specifications
Sponsored Video Ad Creative
1x headline: max 5 words
1x story intro: max 12 words
1x image: 600x400px, high res jpeg, 80KB max
1x URL: Destination landing page
COMPACT SIZE
Sponsored Video
Mp4 format 45 seconds minimum length and
3 minutes maximum length, file size max 10MB
Audio
The audio level on video ads must be not be
louder than -20 dB/LKFS, and peak audio levels
may not rise above -2 dB/LKFS at any point.
Notes
The requested image can not be an ‘ad’
with text or logos. This should be an image only.
All ‘ad text’ should fit in the headline and story
intro content.
Delivery
5 working days
ads@fairfaxdigital.co.nzPage 21
DIGITAL TECHNICAL SPECIFICATIONS
NORMAL SIZE COMPACT SIZE
Mobile Native:
Promoted Offers
A perfect solution for advertisers looking for mass
reach and frequency which is available across both
desktop and mobile (or mobile only) for maximum
exposure across the premium placement of the
homepage. It is suitable for clients who have a brand
or new product launch, sale or event.
Facts
Appears in editorial stream
Ad served to Homepage feed and articles
accessed via the homepage feed
Impression counted as soon as ad loads in page
The ad type will be 100% SOV
Delivery prioritised by how many impressions
or clicks live campaigns have to deliver at any
one point in time
Allocated ad position in editorial stream can not
be booked
Available on: iPad, Android, iPhone, mobile web
and desktop
Clearly labelled: promoted offers
Behaviour
User clicks on any part of the ad
Directs users straight off-site to client site to
complete campaign objective
Specifications ON DESKTOP
Promoted Offer Ad Creative
1x headline: max 5 words
1x story intro: max 12 words
1x image: 600x400px high res JPG,
80KB max file size
URL: Destination landing page with external
tracking capability
Notes
The requested image can not be an ‘ad’
with text or logos. This should be an image only.
All ‘ad text’ should fit in the headline and story
intro content.
Delivery
5 working days
ads@fairfaxdigital.co.nzPage 22 DIGITAL TECHNICAL SPECIFICATIONS Mobile Native: Suggested App Download or Local Suggestions Carousel NORMAL SIZE Perfect mechanism to drive app downloads and improve app store rankings. Facts Appears in editorial stream Widget supports multiple ads from multiple clients on a carousel Sold on a CPC basis Clicks are counted each time a user clicks on any ad position on the carousel Ad positioning on carousel is determined by how many clicks live campaigns have to deliver at any point in time Available on: iPad, Android, iPhone and mobile web Clearly labeled: suggested apps (for downloads) or suggested (for local carousel deals) Can be platform targeted from mobile web Behaviour User clicks on any part of the ad For suggested apps: directs users straight off-site to respective app store for users to either consciously download or open (in the cases they already have the app installed on their device). For local carousel: directs user to client site. Specifications Suggested App Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG, 80KB max file size 1x iOS click through url 1x Android click through url 1 mobile web click through url COMPACT SIZE Local Suggestions Carousel Ad Creative 1x headline: max 5 words 1x story intro: max 12 words 1x image: 600x400px high res JPG, 80KB max file size 1x URL destination landing page Notes The requested image can not be an ‘ad’ with text or logos. This should be an image only. All ‘ad text’ should fit in the headline and story intro content. Delivery 5 working days ads@fairfaxdigital.co.nz
Page 23
DIGITAL TECHNICAL SPECIFICATIONS
Mobile Native:
Premium Widget
JSON powered carousel ideal for advertisers looking
to drive e-commerce activity. Client supplied feed.
Facts
Appears in editorial stream
Impressions are counted as soon as ad loads in
page and/or each time a user swipes the carousel
‘Click’ = defined as each time a user clicks through to
client site from any ad position within the carousel
Content within widget prioritised by feed
configuration
Available on: iPad, Android, iPhone and mobile web
Clearly labelled as either: Suggested deals, suggested
event, suggested property or suggested vehicle
Behaviour
User clicks on any image within the carousel
Directs users straight off-site to client site to
complete campaign objective
Client Hosting
Client can include as many creatives on the
carousel as they want. Creative should show
product, headline and a call to action.
Technical Specifications
Creative dimensions: 530x240px
Image format: .jpg 80KB max
NO transparent backgrounds
Creative is then hosted on client’s secure FTP
along with the JSON feed (saved as a .json file)
Fairfax Media Hosting
Client can include as many creatives on the
JSON Feed Example
carousel as they want. Creative should show
product, headline and a call to action. [ },
{ {
Technical Specifications “iframe_url”: “http://static2. “iframe_url”: “http://static2.
Creative dimensions: 530x240px clientx.co.nz/clientdev/ clientx/clientdev/production/
Image format: .jpg 80KB max production/iframes/clientx/ iframes/clientx/girls.jpg”,
NO transparent backgrounds womens.jpg”, “click_url”: “https://
Creative is then supplied to Fairfax Media for JSON “click_url”: “https:// ad.doubleclick.net/ddm/
build and asset hosting. ad.doubleclick.net/ddm/ clk/302601644;129537404;w”
clk/302601643;129537404;v” },
Lead Time
}, {
5 working days
{ “iframe_url”: “https://
Notes “iframe_url”: “http://static2. static2.stuff.co.nz/clientdev/
An annual fee of $1,500 applies in all instances clientx/clientdev/production/ production/iframes/clientx/
where Fairfax Media hosts iframes/clientx/mens.jpg”, boys.jpg”,
Clients must have a fully mobile optimised “click_url”: “https:// “click_url”: “https://
e-commerce channel ad.doubleclick.net/ddm/ ad.doubleclick.net/ddm/
clk/302603226;129537404;u” clk/302601745;129537404;y”
}
]
Client then supplies Fairfax Media with 1x JSON URL,
e.g. www.clientwebsitex.co.nz/clientdev/production/
iframes/clientx/clientx.json
which is uploaded to our native mobile ad server.Page 24
DIGITAL TECHNICAL SPECIFICATIONS
Mobile Native: Specifications
Parallax
Dimensions (width x height)
320x460px
Mobile Web Only
File size
80KB (max)
Formats
Static format accepted only
A high impact ad solution where the editorial content
JPG, PNG or GIF
feed splits to reveal an ad unit. It is a user friendly
solution which garners the complete attention of Requirements
the user. The full screen user experience ensures Click-through URL
maximum ability for clients to tell their story and let Delivery
their brand stand out. 3 working days
It can be bundled with the OLI for maximum ads@fairfaxdigital.co.nz
brand impact, perfect for brand or product launch Note
or can be used as the perfect alternative if the OLI is Please leave a 20px margin each side as a text
not available. safe area to ensure all messaging and design
It can run on mobile web homepage as a day buy or elements are in view on smaller devices
on a CPM basis across sectional landing pages.
START FULL ENDPage 25 DIGITAL TECHNICAL SPECIFICATIONS Cross Platform Display: LEADERBOARD Leaderboard Specifications Dimensions (width x height) 728x90px File size 80KB (max) Formats GIF, JPG, PNG HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Delivery 3 working days ads@fairfaxdigital.co.nz Cross Platform Display: Medium Rectangle Specifications Dimensions (width x height) 300x250px File size 80KB (max) Formats MEDIUM GIF, JPG, PNG RECTANGLE HTML5 (HTML5 creative must be 3rd party served) Creatives require a 1 pixel border or background to differentiate them from other content Ad Capabilities Click to URL Delivery 3 working days ads@fairfaxdigital.co.nz
Page 26 DIGITAL TECHNICAL SPECIFICATIONS Text Ads: Special Offers Special Offers is one of our main domestic text formats and is available sitewide, including the home- page. Unlike our other text formats, the Special Offer placement includes both a static image and text. Specifications Dimensions (width x height) 60x45px File size 2KB (max) Format JPG, PNG or Static GIF Text Up to three lines, approx. 26 characters per line (including spaces) Notes Should not use block lettering e.g. LIMITED TIME ONLY. Should not use bolding e.g. limited time only. An active click-through URL must be provided Delivery 5 working days ads@fairfaxdigital.co.nz
Page 27
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Content Sponsorship:
Dimensions (width x height)
80x30px
Section/Sub-Section Sponsorship
File size
5KB (max)
File type
The Section Sponsorship includes a sponsorship logo and relevant Static JPG
banner advertising for a specific section or sub-section: Note
A Section Sponsorship buy includes a sponsorship logo on the An active click-through URL
relevant Homepage strap, at the top of the section and also on the must be provided
section headlines box. Delivery
A Subsection Sponsorship buy includes a sponsorship logo at the 5 working days
top of the subsection, and also the story pages. ads@fairfaxdigital.co.nz
LOGOPage 28
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Content Sponsorship:
Dimensions (width x height)
275x23px or 300x25px
Top Strip
File size
5KB
File Type
The Top Strip is another popular domestic advert format. Static JPG
It is located on the right hand side of the page under the Note
Section Nav Bar and is available site wide. An active click-through URL
must be provided
Delivery
5 working days
ads@fairfaxdigital.co.nz
LOGOPage 29
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Dimensions (width x height)
86x29px
File size
5KB
Content Sponsorship: File Type
Static JPG
Advertorial Section Nav Pointer Note
5px wide of the left is used to
accommodate the curve of the
The Section Nav Pointer is a great pointer that appears on the nav, in effect making the space
section landing page that the Advertorial is housed in, and 81px wide, 29px high (not including
can be bought out as a fixed placement per week. The pointer the small space in the top left
forms part of a sponsored content package and has great reach corner). Images must be PNG32,
as it is in a premium position. with the left area transparent
(apart from the top curve) and
the top right curve negative space
transparent as well.
Delivery
10 working days
ads@fairfaxdigital.co.nz
POINTERPage 30
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Title Image Image Caption
300x65px (width x height) “Sponsored content by
The title image can [brand name]”
Content Sponsorship: contain a combination of
the following – brand logo,
File Types
JPEG – static image
Advertorial Narrow Pointer
background images,
and one line of text for a Notes
title or slogan This can be changed over
A hyperlink can be assigned the period of the content
The Narrow Pointer is a great driver that appears on the to this image partnership
section landing page that the sponsored content hub is housed Should be kept up to date
Intro and relevant to entice
in, and can be bought out as a fixed placement per week. 100 characters approx
(subject to availability and current advertising commitments) readers to the sponsored
with spaces content hub
This can be changed over the period of the content Two lines of text maximum
partnership; should be kept up to date and relevant to entice Delivery
readers to the sponsored content hub. Main Image 10 working days
280x210px (width x height) ads@fairfaxdigital.co.nz
A hyperlink can be assigned
to this imagePage 31
DIGITAL TECHNICAL SPECIFICATIONS
Specifications
Ad duration
30 seconds max
File size
Maximum file size 500MB
File type
Outstream: mp4
Bit rates
In-feed video content 128kbps–700kbps
Frames rate
15–24 frames per second
Outstream ad unit leverages player technology to
Audio
create premium, viewable video content in-feed and The audio level on video ads must be not be
cross-screen as a native-like experience. The ad starts louder than -20 dB/LKFS, and peak audio levels
playing when over 50% of its surface is visible on may not rise above -2 dB/LKFS at any point.
screen and pauses when under this limit.
Codec for video asset submission
It will reinitiate if the 50% threshold is met again, and
H.264/AAC
disappears discreetly when the ad has finished.
Delivery
3 working days
ads@fairfaxdigital.co.nz
BEFORE AFTERPage 32
DIGITAL TECHNICAL SPECIFICATIONS
General Technical Info
All advertising must conform to Fairfax Instruction and Material Deadline Google Analytics (GA) Tracking
Digital’s Terms and Conditions We must receive all creative materials and DFP & Nativform are ad servers which we
Creatives must not be sent in two parts information from the Customer in use to track impressions and clicks.
e.g. text for a textlink in one e-mail and the accordance with our advertising material Google Analytics is a free web analytics
clickthrough URL in another. The creative guidelines set out below: tool which advertisers may use to analyse
must be received whole in one e-mail. All Rich Media digital advertising is visitor activity on their website.
There is a limit of four rotating creatives due no later than 5 working days prior to Please be aware that these adservers and
per standard display advert. commencement of a campaign as set out in GA are completely different platforms that
Any special flight instructions must be the insertion order. record different metrics, please read the
included with the creative. All Standard digital advertising is due information linked below if you are
All creatives must click through to a no later than 3 working days prior to wanting to track your campaigns in
new window. commencement of a campaign as set out in Google Analytics
Creatives must not contain strobing effects. the insertion order. For tracking DFP display campaigns
Ads should be designed with performance Any late delivery of creative material click here
on older computers in mind. resulting in the delay of a campaign is the For tracking Nativform campaigns
Only static creatives (.jpg or animated .gif) responsibility of the Customer. For invoicing click here
are accepted for Newsletters. Standard purposes, the campaign will be deemed
Flash and Rich Media are not compatible to have begun on the original start date
Delivery Details
with all e-mail programs. specified in the insertion order.
Any 3rd Party costs are to be paid for by Fairfax reserves the right to charge an
the advertiser. additional processing fee of $150+GST,
Fairfax Digital will not accept where creative material is delivered All creative submissions are to be
advertisements that mislead the user. For after 3pm the day prior to campaign emailed to:
example, advertisements that look or act commencement specified in the insertion
like Windows dialogue boxes, error order for the relevant placement. Such ads@fairfaxdigital.co.nz
messages or editorial content. charges are non-commission bearing, and
Creatives with a white background must must be paid upon receipt of invoice in line Please use the following subject line
have a one-pixel wide border. with Fairfax payment terms and conditions. for all creative submissions
Fairfax Digital reserves the right to reject For the avoidance of doubt in relation to advertiser name / campaign name
creatives that require a high percentage of Fairfax advertising operation service times, Please ensure that the
CPU resources (i.e. resulting in a CPU spike). support hours have been defined to be start and end date are included
All creative submissions are subject to between the hours of 8.30am–5pm Monday in the email when submitting material.
reasonable approval by Fairfax Media. to Friday (excluding public holidays).
We may require that material is corrected Except where the Customer provides the
or amended to conform to style, or for creative materials directly to Fairfax for
other genuine reasons. Fairfax to upload and host for publication,
XML creatives can be supported either by the Customer must provide, or ensure that
running the creative through a third party an external advertising resource provides,
redirect supplier. all creative material from an HTTPS (secure
Click URLs have a limit of 254 characters. browsing) server and/or domain which is
To ensure that ads are properly rendered using a commercial CA-signed certificate,
in app. and using current industry best-practice
All creative assets (such as landing encryption algorithms and key sizes.
page, advertiser’s redirect, tracking pixels) Bandwith Detection
must be secure (https). The purpose of bandwidth detection is to
block a larger file size ad from users who
Accepted Data Formats have slow internet connections but to still
GIF show the ad to users with faster internet
JPEG connections. A 500KB ad should be setup
3rd Party redirect tags to block internet connections slower than
(please supply JavaScript tags) 500KBPS. For connections slower than
500KBPS a standard display ad should be
HTML5
served. Bandwidth detection can be done
Fairfax Media accepts HTML5 creative
via most 3rd party ad servers.
in the form of third party ad tags (e.g.
DoubleClick and Sizmek). We provide Polite Ads
a more relaxed file size limit for HTML5 A display ad that has a larger file size.
creatives — maximum 80KB for desktop A polite ad can serve larger files without
and mobile campaigns. Please traffic a disturbing the loading of the page content.
backup image (max 40KB) for your It utilises sequential downloading to
HTML5 creative as particular browsers display a smaller file while the main file is
(e.g. IE9 and below) don’t support downloading. All polite load ads are third
HTML5 fully. party adserved.You can also read
