Master of Management in the field of Business and Executive Coaching - www.wbs.ac.za
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Master of Management
in the field of Business
and Executive Coaching
www.wbs.ac.za
MESSAGE FROM THE PROGRAMME DIRECTOR
Are you curious about what it means – and qualifications. The Master of Management in
takes – to be a coach in the ever changing the field of Business and Executive Coaching
world of work? Are you ready to take the programme offers students the opportunity
brave first step towards a strategic career and the environment, guided and supported
change? Are you wondering about the by a diverse faculty and experienced business
possibility of more meaningful work? Or people, to study while they continue with their
perhaps you are thinking of expanding careers. In addition, as many past students
your skill set in line with your philosophy of attest, sharing experiences with your fellow
continuous learning? students is of immense value.
If one (or more) of these questions resonate After successfully completing the programme,
with you, I encourage you to think about doing Master of Management in the field of
your Master of Management in Business Business and Executive Coaching graduates
and Executive Coaching degree at the Wits will have learned to ground their practice
Business School. It could be just what you in solid theoretical, empirically-tested and
are looking for to open your world and gain applied models. They will have a thorough
fulfilment, both personally and professionally. understanding of the disciplines underlying
effective coaching; the practical skills to apply
this knowledge in organisations; and have
contributed to the academic body of literature
in the field. This will equip them to make
strategic coaching decisions that will impact
their organisations and careers.
In the course of the programme, students
are required to build a portfolio of evidence
around their skills, experiences and self-
reflections. This process is guided by an
integrated approach of supervision, self-
directed peer learning and the development
of their unique ‘coaching voice’. This
combination leads to an exciting, rigorous,
The Master of Management in the field of and very personal learning journey.
Business and Executive Coaching (MMBEC)
is the first coaching degree in South Africa to We are excited about being able to offer
be aligned with the Graduate School Alliance you this postgraduate degree through an
for Education in Coaching (GSAEC). This is internationally accredited business school,
particularly significant in view of the current and we look forward to welcoming you on
international debate around professional the programme.
standards in executive coaching. The WBS
Master of Management in the field of Business
Beth Norden
and Executive Coaching offers the student the
Programme Director
most recent trends and critical developments
in the field of executive and organisational
education for professional coaches.
Educators have realised that postgraduate
students benefit from continuing with
their careers while embarking on further
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PROGRAMME CONTENT
The Master of Management in the field of Business and Executive Coaching has been developed
to meet the needs of both the coaching fraternity and high-performance organisations, while
maintaining high academic standards.
The programme is an integrated learning and development process, based on the following
areas of focus:
1 COURSE WORK
Course work consists of various modules,
offering the student an excellent foundation
combining scholarly literature as well as
practical exposure. The classroom content is
highly interactive and focuses on developing
the student’s self-awareness and coaching
competencies.
Content includes best practice, trends
and case studies, as well as leading guest
speakers. Students are assessed through
individual and syndicate assignments,
and exams.
THE CORE FOCUS AREAS ARE:
[1] PSYCHOLOGICAL ACUMEN UNDERPINNING COACHING:
The WBS Master of Management in the field of Business and Executive Coaching supports the
notion that the most successful business and executive coaches have an understanding of both
psychological theory and business principles. This module therefore discusses the development
of the various psychological theories that underpin the practice of coaching. The focus is on
exploring human behaviour through the most relevant theories and gaining an understanding
of what is in their realm of competence and training, and what is not. As a result the module
differentiates coaching from psychotherapy and counselling. The module will equip the student
with a comprehensive knowledge base from which to work ethically and professionally with
human beings.
[2] COACHING SKILLS
The skills of business and executive coaching are taught in this course. Relationship skills such
as developing trust, leveraging the coaching relationship through structures and support, and
action and results, are all part of this module, and the importance of organisational context
is emphasised. The course supports students to become professional business and executive
coaches and encompasses leadership and management coaching. Students start practicing
their coaching skills facilitated by a small group supervisor.
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[3] THE COACHING PROCESS
An understanding of the practical process of coaching is necessary so that students are
exposed to the practice of business and executive coaching, and they are equipped to operate
in a professional and effective manner. Students are taught the process of business and
executive coaching occurs. They are exposed to skills, processes and interventions including:
entry contracting, assessment and feedback, goal setting and planning, facilitating change and
development, outcome evaluation and termination, ending and long-term planning. Students
will continue to apply their coaching skills and competence, again facilitated and supported by
a small group supervisor.
[4] RESEARCH METHODOLOGY
In this course, students are briefly exposed to the philosophy of science and an understanding
of the scientific method. Qualitative and quantitative approaches to research are contrasted
and the methods of research and design explored for both paradigms. Students are given
guidance in writing their research proposals and reports/ dissertations. The outcome of the
module will be the ability to conceptualise the research and place it in the broader context of
research literature i.e. discuss how their findings add to the body of knowledge. During this
process, the student will learn how to conduct and write a literature review, access databases,
apply academic referencing protocols, select the appropriate research methodology for their
research, analyse the data and make recommendations. All these aspects are underpinned by
a knowledge of how to conduct ethical research.
[5] BUSINESS ACUMEN UNDERPINNING COACHING
Wits Business School prides itself on its business knowledge and places coaching firmly within
a business and organisational development context. Students study topics like Marketing;
Basic Principles of Finance and Accounting; Operations Design and Management; and Human
Resource Management. This module will equip the student with a grounded experience of
business principles.
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[6] LEARNING THEORIES
Coaching is about growth and learning
and, as such, students need to
understand that adult learning has
specific characteristics and challenges;
notably, adults learn best when actively
engaged in the process. The course
explores different bodies of knowledge
of various learning theories. Students
will gain an understanding of aspects
of cognitive processes and learning
styles, internal motivators, as well as
expectancy theory. The latest aspects of
neuroscience will be looked at, including
understanding memory, awareness,
mapping and predicting, dilemma
models and brain synthesis. The process
of action learning and self-directed
learning being incorporated into the
coaching relationship, will be explored
in-depth.
[7] LEADERSHIP IN ORGANISATIONS
Increasingly, organisations are pro-
actively developing their future leaders
and coaching is viewed as a primary
tool for that development. The course
syllabus exposes students to various
theories of leadership and the practice
of leadership within organisations by
examining concepts of both the 20th
and 21st centuries. Students gain
an understanding of how effective
leadership impacts individuals and
organisations. They will practice applying
these leadership theories to a variety of
coaching situations.
[8] ORGANISATIONAL DEVELOPMENT
The field of organisational development
assists the coaching process, by
providing insight into human systems
and their functions. These include typical Students will be exposed to the following
systems found at work, community theories of organisational development:
systems and larger systems in general. Culture, Appreciative Enquiry,
As the context for Business and Communication in Organisations, Change
Executive Coaching is the organisation, a Management and Resilience. This will
thorough knowledge and understanding equip students with an understanding of
of the systems theories that underpin the working environment within which
organisations is fundamental. their coaching clients operate.
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[9] PROFESSIONAL PRACTICE AND ETHICS
This course provides an understanding of the frameworks within the practice of Business and
Executive Coaching at a professional level. The syllabus covers practice management, ethics
and standards of practice that support the professional development of the coach and their
practice. Practice in this instance refers to the actual exercising of the occupation of being a
coach. Areas explored include understanding the value proposition offered as an executive
coach. This module creates awareness of the necessity of ongoing professional development
as well as the exploration of ethics and values incorporated into a code of practice.
[10] DEVELOPMENT OF SELF-AWARENESS
Much of the success of business and executive coaching is determined by awareness of the
personal relationships that exist between the coach, the coaching client, and the custodians of
the coaching process within the organisation. As such, the coach must be constantly aware of
how their own value system, biases and world view can consciously or unconsciously impact
on their professional working relationships. Successful coaches are typically focused on self-
improvement, personal reflection and their own development. The Master of Management
in the field of Business and Executive Coaching supports this development, which often
takes maturity, courage and resilience, through self-directed personal growth sessions and
feedback through supervision and course work.
2 RESEARCH
Wits Business School prides itself on its focus on research excellence, and expects a high standard
from its students in this area. During the second year of study, students are expected to work on
their research proposals and the planning process. Students submit their research reports at the
end of the second year. During the research process, students receive supervision from faculty who
have knowledge and experience in coaching. As this is a Master’s degree, a high standard of scholarly
academic research is expected in order to contribute to the growing body of knowledge in the field.
3 PERSON GROWTH THROUGH REFLECTION AND SELF-AWARENESS
Much of the success of business and Successful coaches are typically open
executive coaching is determined by to feedback and willing to focus on self-
awareness (and importance) of the personal improvement, personal reflection and
relationships that exist between the coach, their own development. The Master of
the coaching client, and the custodians of the Management in the field of Business and
coaching process within the organisation. Executive Coaching degree programme
Coaches must be constantly aware of how supports this development, which often
their own value system, biases and world takes maturity, courage and resilience,
view can consciously or unconsciously impact through self-directed personal growth
on their professional working relationships. sessions and feedback through supervision
and course work.
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4 SUPERVISED PRACTICAL COACHING
The Master of Management in the field of Business and Executive Coaching exposes students to
both the theory and practice of coaching – it is a practically based scholarly degree. At the end of the
programme, students will hand in a portfolio of evidence documenting how they gained 50 hours of
practical coaching experience and how this process facilitated their competence, self-reflection and
confidence as a coach.
Throughout the two-year programme, students will receive supervision on their practical coaching
skills and their individual approach.
Based on the GSAEC’s academic standards, the WBS Master of Management in the field of
Business and Executive Coaching makes clear distinctions between:
• The knowledge and theory that assist the practice of executive coaching;
• The core coaching competencies, and
• The coaching process.
Based on international scholarly standards of academic research, the student is expected to:
• Select a coaching related topic of their choice to research, and
• Make a contribution to the academic literature.
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WHY WITS BUSINESS SCHOOL?
The Wits Business School is the Graduate School of Business Administration at Wits University,
part of the Faculty of Commerce, Law and Management (CLM). As one of the highest rated research
universities in the world, Wits has a rich history in human rights advocacy and maintains a robust
presence in South Africa’s civil society. The university is in the vanguard of a burgeoning and globally-
engaged Africa, one that seeks solutions to challenges that impact no only Africa, but the world.
QUALITY OF FACULTY ALUMNI NETWORK
WBS boasts the highest number of PhDs WBS is proud of its extensive network of
of any business school in South Africa. Our alumni around the world, many of our
lecturers are known for their outstanding graduates hold senior management positions
teaching abilities, as well as their business in organisations both locally and abroad.
and research experience. Our faculty prides Our active Alumni Office arranges several
itself on its diversity, as well as its local and networking events for alumni, with guest
international management expertise. speakers, throughout the year.
CASE CENTRE PUBLIC DISCOURSE
WBS was the first business school in South Hosting a number of topical events every
Africa to establish its own Case Centre, year, WBS is continually building on its
which has developed well over 200 case reputation as a centre for discourse, debate
studies, most of which focus on South African and discussion. Our public lectures attract
organisations. The case method enriches this country’s foremost thought leaders,
the learning experience by bringing real-life academics, businesspeople and experts in
scenarios into the classroom. their field, who lead panel discussions on
business-relevant issues facing South Africa
and the rest of the continent.
ACCREDITATIONS
WBS is accredited by the London based LOCATION
Association of MBAs (AMBA), is a founding
member of the South African Business WBS is situated on its own beautiful campus
School Association (SABSA) and a member of in Parktown, Johannesburg with easy access
the Association of African Business Schools to highways.
(AABS). We are also proud to be the only
African business school to be a member of
the Programme in International Management
(PIM), a network of 60 leading business
schools around the world.
7FACILITIES, RESOURCES AND SERVICES
FOOD AND COFFEE ICT FACILITIES
Our on-site canteen serves a wide variety WBS has a well-equipped computer laboratory
of delicious meals and snacks, including and Wi-Fi is available throughout the campus.
home-made cakes and cappuccinos to fuel Students have access to our e-learning
the academic debate! Opposite the School platform, Sakai and there are numerous
is ‘Mike’s Kitchen’ restaurant, a historical printers available for students’ use.
landmark and popular meeting place for
students and business people.
LIBRARY
Our comfortable and well-stocked library, known as the WBS Management Library, holds over 15 000
volumes of books and collections and subscribes to over 200 database journals. The library not only
services the day-to-day research and information needs of students, but also acts as a management
research archival repository for Wits University, holding a reserve of over 45 years of MBA and other
management discipline research theses.
APPLICATION PROCESS
• Only online applications are accepted. Please go to www.wbs.ac.za and click on online
applications on the top right hand corner.
• Please ensure that all information is correct and that you have uploaded everything on the
checklist (below).
Deadline for applications 2018: 30 September, 2017
CHECKLIST
Online application form
Management Part III form (https://www.wits.ac.za/capture/form/PartIII.do)
Letter of motivation
Copy of degree certificates
Copies of your academic transcripts (for graduates of universities other than Wits)
Proof of English language proficiency (for students who have not studied tertiary level English)
Non-refundable application fee of R 1 500
8REQUIREMENTS FOR ADMISSION:
First Degree or Honours Equivalent Relevant Working Experience
An Honours degree, or postgraduate At least five years’ working experience in
diploma, is a prerequisite for the Master of appropriate field, namely, Human Capital,
Management in the field of Business and Human Resources, Management, Business
Executive Coaching. Only in exceptional Consulting, Coaching and Leadership
circumstances will a student with a Bachelor’s Development, as well as a foundation course
degree and ten years’ working experience in in coaching and some practical coaching
a relevant field will be considered. experience.
Written Motivation Assessments
Coaching requires both resilience and The University reserves the right to call
curiosity in order to develop your own self- prospective students in for assessments and
awareness, and to facilitate the learning and tests to assist in the selection process.
development of others. These criteria will be
assessed through a written motivation and Acceptance of Offer Fee
a one page proposal of the research topic Students will be charged a fee of R1 500
you plan to explore for your dissertation / upon being accepted. Your place will only
research report. The University reserves the be secured once this fee has been paid. This
right to call applicants to a Panel Interview amount is non-refundable and will be offset
process. against the registration fee payable in your
first year.
INTERNATIONAL STUDENTS
Students whose prior degrees were not awarded by a South African university must
submit a South African Qualifications Authority (SAQA) evaluation certificate.
(Note: this process can take up to three months to finalise.)
R FEES:
Fees for the The Master of Management in the field of Business and Executive Coaching for
2017 are quoted as:
R144 920.00*
*Please note:
Fee is subject to review in January 2018.
IMPORTANT CONTACT INFORMATION:
Applications/Enquiries:
+27 (0)861 000 927
applications2017.wbs@wits.ac.za
9TESTIMONIALS
The Master of Management in the field of Business and Executive Coaching is one of
the best personal and business investments I have ever made in my life. The Master of
Management in the field of Business and Executive Coaching equipped me with both the
academic rigour and confidence to practice as a business and executive coach. Through
this course, I met the most wonderful and helpful classmates. Our faculty members were
amazingly knowledgeable and every module took me to the next level as a coach. Thanks
to the Master of Management in the field of Business and Executive Coaching, I am now
practicing as a qualified, skilled and well-informed business and executive coach. I also
forever cherish the relationships I established with the 17 executives I interviewed for my
research report because those are definitely my prospective future coaching clients.
- Thsidi Anya, Master of Management in the field of Business and Executive Coaching (2016)
Having spent my career in HR and leadership development I decided to focus on
business and executive coaching in the next phase of my career. I knew that the Master
of Management in the field of Business and Executive Coaching would provide me with
a depth of understanding of coaching. What I did not appreciate was how much more I
would learn about organisational and leadership development. The programme is not for
the “faint hearted” as the academic modules are intense and include both assignments and
exams. The research is also challenging. What stood out for me was the camaraderie of the
students on the programme which supported us all through the tough parts of the course,
and the overwhelming sense of achievement at the end. I now feel fully equipped to start
on my learning journey as a coach.
- Liz Warren, Master of Management in the field of Business and Executive Coaching (2016)
The Master of Management in the field of Business and Executive Coaching provided
me with a broad and solid theoretical foundation to support the field of coaching. The
interaction with fellow cohorts was invigorating and together we were able to practice
our coaching skills on one another. An unexpected positive outcome of the course was
the great relationships built within the cohort. I have gained good knowledge, skills, and a
network of wonderful people.
- Gerlind Smith, Master of Management in the field of Business and Executive Coaching (2016)
When I enrolled for the Master of Management in the field of Business and Executive
Coaching I was already an internal coach within my organisation; however I needed a
course that would provide a comprehensive and all-inclusive approach to coaching. The
Master of Management in the field of Business and Executive Coaching provided me with
more than what I expected: the structure and content of the modules were interlinked
and the process of discovery was exciting in that I was be able to choose my areas of
development. I can now say with confidence that I am now a Business and Executive coach!
- Mxolisi Scwebu, Master of Management in the field of Business and Executive Coaching (2016)
10Wits Business School
The University of the Witwatersrand
2 St David’s Place | Parktown 2193
GPS coordinates: -26.1808 / 28.0369
PO Box 98 Wits 2050 Johannesburg
+27 (0) 11 717 3544
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