Festival Partnership Prospectus - 23 May - 02 Jun 2020 86 Walker Street Casino NSW 2470 - Casino Beef Week
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Festival Partnership Prospectus
23 May - 02 Jun 2020
86 Walker Street Casino NSW 2470
casinobeefweek.com.au
Partnering with Beef
Week gives you the
opportunity to provide
value, solutions, and
create deeper, long-
lasting connections with
your audience.
“
’ ”
PARTNERSHIP
PROSPECTUS
WHAT IS BEEF WEEK
In its 38th year, Casino Beef Week Festival
provides something for farmers, industry
leaders, buyers, exhibitors and families.
Beef Week hosts over 100 events within an
11 day period.
PROJECT BACKGROUND
In 2020, our beef industry initiatives will be developed for
implementation alongside the continued operation of longstanding
community events. Besides our strong and rising industry focus,
community events are of the essence to the Beef Week festival
allowing corporate and leisure event attendees to socialize, come
together, network and experience the authentic, Australian rural
way of life.
GOALS & OBJECTIVES
Strategic objective is to ensure the Provide industry event experience and
01 sustainability and longevity of regions
farming industry.
03 initiatives targeting corporate trade
delegates. Initiatives will focus on growing
the Northern Rivers as a beef hub and
Create strong partnerships with agricultural destination to invest and do
02 industry experts and producers to
capture opportunities and assist with
business
04
industry growth of the beef sector. Ensure the sustainability of the festival
via industry and community events.
VALUES
Sustainability Proud
Rural Industry Education and knowledge transfer
Community Connection and Collaboration
Farming Fun and Social
Authentic Tradition
Quality Beef Industry Inclusivity
Beef Week by the numbers
Main Demographics
Gender
Gender Diverse
1%
Men
32%
Women
67%
Age Groups
65+ 13-17
6.1% 2%
55-64 18-24
9.1% 17.2%
45-54
17.2%
25-34
27.3%
35-44
21.2%
ORIGIN & TRAVEL
85%
74%
11%
92% 7%
G
en
er
al
0%
25%
50%
75%
At
te
nd
Sp ee
on Ex
so hi
r/V bi
St to
ip al r
/C lH
or ol
po de
ra r
te
G
ue
st
Vo
Ar lu
tis nt
t/E ee
nt r
er
ta
in
er
M
ed
ia
O
th
Attendee Type 2019
er
Past Sponsors
Social Media 8.1K fans 1 million page impressions 347k page views 111k page clicks 161k Viral Reach 97% organic reach 22.4K page shares 1.5K followers 1.63% Engagement Rate Engagement Rate: Good 311.7% increase of followers 54% Male Followers
Website Traffic
23K visits in May
48k page views
26k unique visitors
NSW & QLD main visitors
46% referrals come from
the Grey Nomad website
USA
Japan
UK
PortugalWhat people have to say
The best part is how the
community all comes together to
celebrate this magnificent event,
CANNOT wait for 2020!
Town involvement. Business
Window & dress-up, so many
functions, includes schools,
businesses, residents. Brings
people from out of town.
Breakfast with the Butchers.
For me it's seeing the cows
down the street, and the
cows and horses at the
rodeo. I love to be involved in
leading the cattle in the
parade etc... Casino Beef Week provides a lot of
events for the community to get
involved in, we are lucky to be
in a community that has a such a
great event that lasts for 11 days.
From the beef week races to a
full Saturday of activities, such a
great time of the year for the
community to get involved!
Offering of education &
entertainment for everyone.
Community engagementPartnership Opportunities
Partnership opportunities are very limited secure your spot today!
The deadline to become a partner is March 06th 2020.
For additional questions, please email us at
info@casinobeefweek.com.au
Opening Night Gala
Pet Show
Farm Tour
Busking Competition
Fashion Parade
NRLX & NCMC Tour
Art Exhibition
Photography Competition
Rural Ladies High Tea
Breakfast with the Butchers
NSW Whipcracking Competition
Family Chillout Zone
Champion Led Steer
Show & Shine Car Show
Food Alley
Woodchop
Rodeo
Main Saturday Map
Information Signage
Program
Fitness Challenge
Rural Tour
Industry DayPartnership Case Study
Family Chillout Zone
We developed a fenced off family area, where parents could sit have
coffee and watch there children play safely.
We pitched this to the Summerland Credit Union who's target
audience are Northern Rivers families. This partnership provided the
SCU an opportunity to brand the area and engage their audience in
a relaxed atmosphere.
The area had a dedicated food and coffee van plus kid friendly
activities; Summerland Credit Union chalk art competition, free face
painting and kids rodeo.
It was highly successful in 2019 and the area will increase in 2020 to
accommodate more seating for families.Beef Week Truck In 2019 Scuzztrans donated a trailer for Casino Beef Week to apply a graphic on its sides. This truck travels from Casino to Brisbane, Sydney & Melbourne several times weekly. Below is a snapshot of the Pacific Highway and the size of the audience that views the Beef Week Truck. On average every year, over $2 million people see the truck just on the Pacific Highway. We are dedicated to raising the national profile of the festival by delivering projects such as the Beef Week Truck.
Partnership Opportunities Amount: $30,000 Plus + GST Package Includes: Principal partner Naming rights Principal partner of all Casino Beef Week organised events Logo on all marketing collateral of festival Targeted PR and e-mail campaign Speaking opportunities at all major events where applicable Display at all major events where applicable 6 Tickets to all major events Exposure on TV, Radio, Billboards & Airport Advertising Logo on all print and digital marketing collateral (festival program, flyers, feature, website etc.) Media release & online write up announcing sponsorship Volunteer opportunities for staff Award presentations where applicable Multiple sponsored social media posts and extensive social media exposure Exposure as festival partner at all major events
Partnership Opportunities Amount: $10,000 to $29,000 + GST Package Includes: Naming sponsor of one event Logo on marketing collateral of one event Display at one event where applicable 6 tickets to major events Targeted PR and e-mail campaign Speaking opportunities at all major events where applicable Exposure on TV, Radio, Billboards & Airport advertising Logo on all print and digital marketing collateral of one event (festival program, flyers, feature, website etc.) Media release & online write up announcing sponsorship Volunteer opportunities for staff Award presentations where applicable Multiple sponsored social media posts and extensive social media exposure (five in total) Exposure as festival partner at all major events
Partnership Opportunities Amount: $3,000 to $9,999 + GST Package Includes: Associate partner of one event Logo on print material as an associate partner of one event (program, event flyer, feature) Logo on our website and recognised as an associate partner of one event Social media posts (two in total) Exposure and recognition as associate event partner at Opening Night, Main Saturday and one other event. Amount: $100 to $2,999 + GST Package Includes: Exposure and recognition as Friends of the Festival partner at one event. Recognised as a friends of the festival on our website Social Media post (one in total)
Other Partnership
Opportunities
Amount: $7,000 + GST
Package Includes:
Naming rights of the event
Logo on signage of the area
Logo on our website
Social media posts five in total)
Media release & online write up announcing partnership
Volunteer opportunities for staff
Award presentations where applicable
Multiple partnership social media posts and extensive
social media exposurePartnership Opportunities
Amount: $2,800 + GST
Package Includes:
Naming rights of the photo booth
Location - next to Beef Week Office
Six hours of exposure to 15K people
Backdrop with your logo (artwork will be provided)
Social media posts (one in total)
Photo booth host can wear your promotional t-shirt
Volunteer opportunities for staff
Extensive social media exposure via photos from shoot
with hashtag
One question on the survey
Survey and email list provided
Over 260 photos taken in 3 hours
Over 70 emails collected
Over 70 survey questions completedPartnership Opportunities Amount: $8,500 + GST Package Includes: Naming rights of the Saturday Map and What's on Signage 30K maps printed on the back of the festival program Distribution in newspapers of minimum of 15k people Six branded double sided directional signs 800mm wide x 2000mm high with map Logo on both sides and base Artwork included Signs placed around town through the festival week Four hours of exposure to approx 6k people at Breakfast with the Butchers Eight hours of exposure to approx 15K people on the Saturday Social media posts (four in total)
Partnership Opportunities Amount: $2,000+ GST Package Includes: One branded double sided information sign 800mm wide x 2000mm high Your full logo on one side and base Artwork included Four hours of exposure to approx 6k people at Breakfast with the Butchers Eight hours of exposure to approx 15K people on the Saturday Social media posts (one in total) Maximum six available
Partnership Opportunities Let's work together to unlock a unique opportunity for your brand! Contact us today at info@casinobeefweek.com.au to discuss your business objectives and we'll build a partnership package that will help you achieve your goals.
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