2019 MEDIA KIT TARGET A CAPTIVE CULTURAL AUDIENCE AND MAXIMIZE YOUR ROI - CULTUREOWL.COM | - CULTUREOWL MAGAZINE
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effective date 01/08/19
2019 Media Kit
Target a Captive CulturAL
Audience AND MAXIMIZE YOUR ROI
#ExperienceCultureYourWay
CultureOwl.com | 305.936.0554 web | app | magaZine
A whole new kind of animal
in Arts & Culture
A multi-platform brand that enables art aficionados to experience
their favorite cultural events on their own terms, while
empowering arts groups and brand partners to directly connect
with this targeted audience for maximum marketing impact.
Some of our clients include:
Seamless Access to
a richer Cultural
Experience across
platforms
A state-of-the-art A dedicated, community
portal centric App
a trusted & recognized A world of grassroots
monthly magazine & branded partnerships
(select markets) EMAIL BLASTS on the ground
“E-SCOOPS”
CultureOwl.com
Capturing a unique audience
of Arts & Culture aficionados
Our core audience is social,
culture-driven, and affluent.
Connected Culturally curious Socially active, lover of Arts , music
& engaged & epicurean gregarious & diverse & unique experiences
6+ mn 84% 55% 77%
spent per session search for cultural is under the age of 44 attended + 6 cultural
events online events in the past year
70% 60%
share / like on 28% are women
social media Are Season Ticket
Holders
CultureOwl.com
A MONTHLY SNAPSHOt
of our reach
17K+ page views 50%mobile traffic
50K+ ROS banner impressions
35k+ readers
100k+
100K+
social media reach
45k
leaderboard banner impressions
200+
recipients
contributors
64kregistered users
CultureOwl.com
Robust Digital Solutions
Self-Publishing Marketing
Memberships Packages
Extensive exposure Maximum reach to a
of programming and targeted audience with
events your core messaging
event upload editorial UPLOADS*
email blast inclusion Ad banners (portal & app)
banner ads Email blasts
EVENT FEATURES Cross branding
Events/grassroots
Social media
3 tiers of publishing memberships with access to a 4 tiers of marketing packages offering both content &
marketing-driven, self-publishing portal to help you reach through a menu of Digital & grassroots options
disseminate CONTENT online and through email. to maximize your impact & R.O.I.
Manage account upon request. * Uploaded editorials will be displayed online upon aproval by CultureOwl Editors.
Self-Publishing
Membership Packages
ANNUAL Calendar ANNUAL plus ANNUAL PREMIER ANNUAL PREMIER PLUS
membership membership membership membership
Unlimited Event Listings Unlimited Event Listings Unlimited Event Listings Unlimited Event Listings
2 escoop Inclusion 4 escoop Inclusion 4 escoop Inclusion
2 ROS Banners 6 ROS Banners 6 ROS Banners
1 Leaderboard Banner
1 Premium Side Banner
2 App Banners
2 escoop Banners
Events Featured on Home Page Events Featured on Home Page Events Featured on Home Page
Venue Listing Where Applicable Venue Listing Where Applicable Venue Listing Where Applicable
Editorial Uploads*
investment investment investment investment
$300 $600 $1,000 $1,500
INTUITIVE, most
user friendly
back-end
The most
Ability to
comprehensive
schedule your
calendar
own email blast
aggregator across
or banners
city lines
Managed account available upon request. Call for pricing.
* Uploaded editorials will be displayed online upon approval by CultureOwl Editors.
CultureOwl.com Add a 1/3 page print ad(s) for $350 with any membership. ($300 for 2 or more ads with a Premier & Premier Plus Membership).
SINGLE EVENT Packages
Self Publishing Platform
a b c
1/3 Page Ad 1/2 Page Ad Full Page Ad
Single Event Upload Single Event Upload Single Event Upload
1 escoop Inclusion 1 escoop Inclusion 1 escoop Inclusion
1 ROS Banner 1 ROS Banner 1 ROS Banner
1 escoop Banner 1 escoop Banner
1 Premium Side Banner 1 Premium Side Banner
1 Leaderboard Banner
1 App Banner
investment investment investment
$500 $900 $1,500
1 event Upload
BASIC SINGLE EVENT 1 escoop Inclusion
$200 1 ROS Banners
Packages above are designed for single events such as Festivals & Fairs. All digital assets are easily scheduled through your
dashboard, which also displays your impressions and click-through rates. The bi-monthly escoops reaches over 45k cultural
enthusiasts. Custom packages are also available.
CultureOwl.com
DIGITAL marketing
packages
based on
your objectives
& budget:
SILVER GOLD PLATINUM
2 Leaderboard Banners 3 Leaderboard Banners 6 Leaderboard Banners
2 Premium Side Banners 3 Premium Side Banners 6 Premium Side Banners
5 ROS Banners 6 ROS Banners 8 ROS Banners
1 Dedicated escoop or 1/2 page ad 1 Dedicated escoop or 1/2 page ad 1 Dedicated escoop or 1/2 page ad
4 escoop Banners 6 escoop Banners 12 escoop Banners
4 App Banners 6 App Banners 6 App Banners
Editorial Uploads* Editorial Uploads*
1 Grass Roots Event
investment investment investment
$3,000 $5,000 $10,000
* Uploaded editorials will be displayed online upon approval by CultureOwl Editors.
CultureOwl.com
A LA CARTE PRICING AND SPECS
LeaderBoard Banner App Banner e-scoop INCLUSION Dedicated e-scoop
728 x 90 pixels 640 x 100 pixels Cropped upon upload 700 x min 700 pixels**
$500 $200 $300 $700
** Height may be 700 pixels or higher.
PREMIUM Side Banner Run of Site Banner e-scoop Banner
160 x 600 pixels 160 x 600 pixels 468 x 60 pixels
$300 $200 $200
All assets are published by Client through the Dashboard.
Web banners run for 30 days (except for E-SCOOP banners)SHOWCASE YOUR EVENT FRONT AND CENTER ON cultureowL Marquee Home Page Display Your ad or video displayed at the top of our homepage as the main image with link. Static Display Video $500 /week $800 /week Based upon availability. Ad specs: RGB - 1500x700 px - 72 DPI File formats accepted: JPG, PNG. - Video: MP4 To request a PSD template, please email javier@cultureowl.com CultureOwl.com
your events calendar, displayed on
your website, populated by CultureOwl
option I option II
CULTUREOWL IFRAME option I
Display Upcoming Events
option II
Events with Search Capabilities
Add your events to CultureOwl.com and
display them on your website. You no longer Display up to 5 of your events on your site and Visitors can search through all of your events,
have to enter your events on 2 sites. link visitors to your dedicated page, showcasing by date range or category, without ever
all of your events, on CultureOwl.com leaving your site.
Call for pricing Call for pricing
One time set up fees may apply
No fee if your IT/Webmaster sets up
CultureOwl.comart & dine
membership
FOR RESTAURANTS
ACCESS A VAST AUDIENCE OF According to our poll of
PRE-QUALIFIED DINERS FOR PENNIES! cultural aficionados:
Reach over 100k affluent arts aficionados with the Art & Dine Membership.
MEMBERSHIP MEMBERSHIP + PRINT
Annual Art & Dine Membership Annual Art & Dine Membership + 1/3 Page Ad
Dine out before or
$300 $600 92% after a cultural event
ART & DINE Membership Includes: all art & dine membership
benefits plus:
Listing in CultureOwl Online Directory
1/3 Page Ad (any issue other than culinary)
Listing on the CultureOwl App
Choose a restaurant
Listing in CultureOwl Magazine’s Dining Guide Editorial inclusion in Culinary Issue
Restaurant Listing in Every Issue
82% near the event
Large Food Images with Captions Published in
Featured in Email Blast as Our Restaurant
the Magazine
Pick of the Month
Dedicated Restaurant Profile Page on Website
and App
Are interested in a
Your Restaurant as a Suggested Dining Option
for Nearby Events
41% trendy locale
Option to Offer a Promotion to Cultural Members
CultureOwl.com (Have more than one location? Each additional location is only $100/yr).PRINT
EDITORIAL
CALENDAR
South Florida Only
JANUARY: July / August:
Festivals Culinary
FEBRUARY: September:
Romance Dance
March: October:
Music Cultural Season Kick-Off
April: November:
Travel / Camps THEATER
May / June: December:
Museum Month Art Week Guide
CultureOwl.comPRINT AD rates IN OUR EXCLUSIVE CULTURAL MAGAZINE South Florida Only Front Cover Inside Covers Back Cover Rate $4,800 Rate $2,800 Rate $3,500 Full Page 2/3 Page 1/2 Page Open Rate $2,200 Open Rate $1,700 Open Rate $1,300 x3 Issues $1,900 x3 Issues $1,475 x3 Issues $1,100 x7 Issues $1,700 x7 Issues $1,200 x7 Issues $950 x10 Issues $1,600 x10 Issues $1,050 x10 Issues $850 1/3 Page 1/6 Page Open Rate $900 Open Rate $550 x3 Issues $800 x3 Issues $450 x7 Issues $750 x7 Issues $400 x10 Issues $600 x10 Issues $350 CultureOwl.com
MAGAZINE
DISTRIBUTION
South Florida Only
40% 30% 15% 15%
Subscribers, Members, Theaters, Museums, Events, Galas, Professional Buildings,
35k 10
monthly readers issues a year
Condo Buildings Attractions Festivals Visitors Bureaus, Hotels
PALM BEACH BROWARD DADE
COUNTY COUNTY COUNTY
15% 40% 45%
CultureOwl.comad SPECS
South Florida Only
Front / BACK Cover FULL PAGE
IMPORTANT
8.25”x11” 8.25”x11” All print ready ad submissions should be in four color (CMYK),
images resolution should be at 300 dpi.
Trim Size: 8”x10.75” Trim Size: 8”x10.75”
File formats accepted: EPS, PDF, JPG, TIFF.
Live Area: .375” from trim all around
2/3 page 1/2 page (All ads with bleed require a Live Area)
Front Cover: Title Area, 2” from top
4.69”x 9.75” 7.13”x 4.78”
for Magazine Title.
No Bleed No Bleed
DEADLINES
1/3 Page 1/6 Page Space Reservation: the 10th of each month prior
Art Deadline: the 15th of each month prior
4.69”x 4.78” S 2.25”x 4.78” Email All Materials To:
Art@CultureOwl.com
2.25”x 9.75” L No Bleed
No Bleed
CultureOwl.com1 Best-in-class, user-friendly
Arts & Culture Portal
2 A highly qualified, segmented
& engaged audience
3 An ever-expanding, nationwide
footprint & brand profile
4
Both content & advertising
solutions that yield more clout with
high performance metrics
5
Both Publishing & Marketing solutions
meet all objectives of cultural
organizations
6
3 simple marketing packages /
bundles offer a highly competitive
digital toolbox
7
Years of experience and expertise
built into a comprehensive
marketing platform
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