FINDING YOUR TRUE NORTH SPIRIT - Amazon AWS
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
February 2021
Volume 2
Issue 2
FINDING YOUR TRUE NORTH SPIRIT
You may have seen an ad on TV or heard a spot on
the radio from the Minnesota Lottery encouraging
Minnesotans to find their True North spirit. These ads
help drive players into your store to pick up a ticket
and increase your sales. Each ad includes a True
Northism, a wise saying that only we Minnesotans
can truly understand. For example: The road not we are including a brand new on-counter piece in
plowed is also the road not travelled. February’s POP kit that highlights the True North
ticket and gives our players a fun way to interact with
In addition to the TV and radio ads, there are also the True North game: Players spin a wheel to find
outdoor billboards and online and print ads all out what their True North adventure may be. Be sure
created to drive more traffic to your store. Finally, to place this piece in an easy-to-access high traffic
to further promote the True North ticket in store area so your customers will be sure to see it.
WE Y OUR RETAIL PARTNERS
Thank you to all our retailer partners. We appreciate the work you do. Lottery sales at your business help
make Minnesota an even better place to live.
THOUSANDS OF MINNESOTANS BEGAN
2021 WITH A RAFFLE WIN
More than 12,000 lottery players all across $25,000 WINNING TICKETS
Minnesota started the new year with a Minnesota
Millionaire Raffle win! Lueken’s Village Foods North / 1171 Bunyan Drive N.W., Bemidji
Raffle has made 30 lucky players $1 million richer — Cub Foods Bloomington / 10520 S. France Ave., Bloomington
that’s two new million-dollar winners each year.
Casey’s General Store #3601 / 175 Nelson Blvd., Montrose
The 30 businesses where the $1 million winning
tickets were sold since Raffle began each earned a Kwik Trip #168 / 130 Eagle Lake Road N., Big Lake
$5,000 winning ticket bonus to get their new year
off to a good start. Holiday Stationstores LLC / 3901 Eagle Creek Blvd., Shakopee
Raffle sales have ended for now, but there’s still an All Minnesotans are winners. Over the last 30 years,
opportunity to earn 1 percent cashing bonuses on the lottery is proud to have returned more than
all of the prizes up to $599 that your customers will $3.3 billion to fund important state programs that
be redeeming. are making a difference in every county across
Minnesota. Since 2006, the Raffle game alone has
$1 MILLION WINNING TICKETS raised nearly $35 million for Minnesota.
Leroy’s Great Bear Tire & Auto / 9000 Lyndale Ave. S.,
Bloomington
SFP Liquors LLC / State Highway 15, St. Cloud
$100,000 WINNING TICKETS
Center Mart LLC / 1801 Main St., Centerville
For help with accounting services, ticket status inquiries, ticket orders, point-of-
Holiday #4064 / 410 Tenth Ave., S.E., Milaca purchase materials, lost or stolen tickets, Retailer Service Portal assistance and
lottery equipment relocation/removals contact:
Holiday Stationstores LLC / 6210 109th Ave. N., Champlin Lottery Customer Support
1-888-568-8379
Kwik Trip #153 / 105 - 2nd St. S., Sartell 651-635-8273
Noble Parkway Mobil / 9500 Noble Parkway, Brooklyn Park For help with lottery equipment issues and lottery equipment communication
issues contact:
IGT Hotline
1-888-487-9200
24 hours a day; 7 days a week
Alternative Formats
This publication is available in alternative
formats to individuals with disabilities by calling
(651) 635-8273 or (888) 568-8379.
Problem Gambling Helpline
1-800-333-HOPE
GetGamblingHelp.com
Text HOPE to 61222
Misprinted Ticket Reminder
If you need to report a misprinted lotto ticket, call Customer Support at
651-635-8273, option 1. If you leave a message, your call will be returned
as soon as possible.
SHARE YOUR I’MN TO WIN
PLAYING THE LOTTERY ISN’T ALWAYS
ABOUT WINNING
It’s about having a good time. It’s about trying
something new and adding a little excitement to
your day — excitement that could pay off with a cou-
ple of bucks or result in a life-changing moment.
We want to celebrate the big, the small — and
everything in between — moments that saying “I’MN”
are all about.
Whether you have lottery superstitions, traditions, or
dreams, we want to hear from you. So we’re giving
you one more reason to say “I’MN” — with a chance
to win $25 in scratch tickets and a lottery T-shirt in a
monthly drawing by entering the Share Your Lottery
Story free contest.
And since lottery dollars go back to Minnesota’s
environment, you could also tell us about your
favorite way to play in the great outdoors.
Go to mnlottery.com/shareyourlotterystory, tell us
your lottery story, and share a photo for the chance
to win. It’s as simple as that.
RETAILER SERVICES PORTAL
Have you signed up for the Retailer Services Portal?
The RSP is a helpful resource for lottery retailers.
Sign up today for:
■ ccess to your lottery invoices, sales and
A
inventory reports;
■ Reports available in multiple file formats;
■ ingle remote point of access for owners of
S
multiple stores;
■ ne-stop shopping for all lottery information
O
including manuals, game information,
plan-o-grams and more.
If you have questions or need help signing up, our
customer support team would be happy to help!
Call Customer Support at 651-635-8273 option 1.
TRUE NORTH AT THE ST. PAUL WINTER CARNIVAL One of the “coolest” ways we are promoting the True North scratch game is with an 8-foot tall True North ice sculpture at the Saint Paul Winter Carnival! The lottery is also sponsoring a photo contest, so we look forward to lots of n’ice pictures. #throwbackicesculptures
Shelly Christiansen (manager), Judy Reed, Deb Sanderson, Steve Wytaske (owner) MEL’S SPORT SHOP — A ONE-STOP SHOP Mel’s Sport Shop sits right on Green Lake at the Wytaske added a 2,000-square-foot off-sale liquor main intersection in Spicer. Practically anything an store to increase the store’s attraction as a one-stop outdoor enthusiast could love is nearby: the lake shop, and more upgrades are in the works. for swimming, boating, and fishing; trails for hiking, biking, snowmobiling, and snowshoeing; camping; Store Manager Shelly Christiansen, Greg Melges’ and more. Opened in June 1957 as a small bait daughter who has worked at the store for 40 years, shop, Mel’s was expanded over the next 62 years by says ticket sales peak on fishing openers and on Greg Melges and his family into a 20,000-square- Christmas Day, when the store is open for a few foot retail business that, in addition to a convenience hours for those needing last-minute gifts. store and gas station, carries all types of outdoor Many players frequent Mel’s just for lottery tickets. gear and apparel, minnows, cabin-themed décor The clerks make sure to remind customers about and gifts. high jackpots and new games. The large 8" x 8" Mel’s has sold lottery from the start. In October 2019 tickets sell especially well. the store was sold to Steve Wytaske, who grew up Customers who come to enjoy the outdoors love the in northern Minnesota loving hunting, fishing and bonus of lottery premiums with purchase. After all, a camping. Becoming the store’s owner was a perfect lottery koozie or T-shirt makes a great complement way for Wytaske to return to his love of the outdoors to any outdoor adventure. and to share it with others after a nearly 40-year career working in technology and electromagnetic engineering at 3M. The Melges children stayed on as employees, happy to relinquish the demands of ownership.
PRESORTED STD
US POSTAGE
PAID
Detroit Lakes, MN
Permit No. 14
Minnesota Lottery
2645 Long Lake Road
Roseville, Minnesota 55113
mnlottery.com
Marie Hinton, Managing Editor
Megan Oelschlager, Graphic Designer
This publication is available in alternative
formats to individuals with disabilities by
calling (651) 635-8273 or (888) 568-8379.
REMINDER / Many players don’t realize that they can purchase their favorite lottery tickets using their debit cards. If you would like
point-of-purchase messaging letting your customers know that debit cards are an accepted form of payment, ask your sales rep for details.
MARCH NEW
SCRATCH GAMES
YOUR TICKET TO A NEW RIDE!
With the new Chevrolet Silverado® scratch game,
players can win up to $100,000 instantly. They can
also “pickup” a 2nd chance to win a brand new
2021 Chevrolet Silverado truck by entering
non-winning tickets at mnlottery.com!
Bobbin’ for Cash / $1 Chevrolet
Silverado / $5
$500,000 Payday / $20 Camo Crossword / $3
You can also read
