THE 13TH ANNUAL STEVE NASH FOUNDATION SHOWDOWN 06.20.20 NEW YORK CITY - The Steve Nash ...
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THE 13TH ANNUAL STEVE NASH FOUNDATION SHOWDOWN
06.20.20 NEW YORK CITY
THE 13TH ANNUAL STEVE NASH FOUNDATION
SHOWDOWN
IN THIS DECK:
! SIZZLE VIDEO
! ABOUT SNF
! EVENT OVERVIEW
! THE GAME + PLAYERS
! THE FANS
! EVENT PROMO CLICK TO PLAY
! PRESS + BRAND REACH
! SPONSORSHIP TIERS
! BRANDED ACTIVATIONS
THE STEVE NASH FOUNDATION
WHAT WE DO
Founded by NBA MVP and
Basketball Hall of Famer
Steve Nash, the Steve
Nash Foundation is a US
501(c)(3) o p e r a t i n g
foundation and registered
Canadian charity.
Since 2004, the Steve
Nash Foundation has
worked to increase access
to resources in health and
education for underserved
children and communities.
With purposeful platforms
to address early childhood
neurodevelopment,
physical literacy, and
trauma-informed care, SNF
continues Steve’s assists
off the court.
Join us.
Learn more at stevenash.org.
SHOWDOWN
EVENT OVERVIEW
SATURDAY 06.20.2020*
FANFEST: 12p - 7p
Free-to-the-public street fair with player appearances, sponsor
activations, DJ, community engagement, food, merchandise,
photo booth and more.
ATHLETE LOUNGE: 2p - 5:30p
Athletes and influencers meet and mingle in this exclusive
penthouse space overlooking Manhattan’s Lower East Side, where
they enjoy gifting, select media access, and a lounge area to pick-
up game day kits and relax until kick-off.
FREE YOUTH CLINIC: 3p - 4p
60-70 participants, ages 7-13, from local non-profit soccer orgs
MULTISPORT COACHES’ CLINIC: 2p - 2:45p
20-30 participants, learning from Steve Nash and select coaches
THE MATCH: 6p - 7:45p
13th annual 7-a-side soccer match featuring Steve, NBA athletes
and pro soccer players with celebrity assists
AFTER HOURS: 10p - ?
Players and invited guests unwind and celebrate the day
*date pending approval by NYC Parks
SHOWDOWN
THE GAME + THE PLAYERS
Born in the back of a New
York City cab in 2008, PAST SHOWDOWN
Showdown has the organic PARTICIPANTS INCLUDE:
feel of a pick-up match with
the star-power of the biggest TIMOTHY WEAH
names in the NBA and
NBA ALL-STARS
international pro soccer. A
perennial favorite on the CHRIS BOSH CJ MCCOLLUM
BARON DAVIS CHRIS MULLIN
summer calendar, Showdown LUOL DENG LARRY NANCE JR.
is an unparalleled opportunity DIRK NOWITZKI KEVIN DURANT JOAKIM NOAH
CLAUDIO REYNA
for sponsors to be part of the JOEL EMBIID DIRK NOWITZKI
beautiful game as never RONDAE GRANT HILL TONY PARKER
before, with authentic HOLLIS- KYRIE IRVING KLAY THOMPSON
community experiences and JEFFERSON LANDON DONOVAN
integrations across game day. SOCCER GREATS
Be there this June as our MASSIMO AMBROSINI ROBBIE KEANE
athletes meet and mingle CHARLIE DAVIES KYLE MARTINO
with fans within arms-reach JOEL
JOEL
EMBIID
EMBIID ALESSANDRODELPIERO WESTON MCKENNIE
of the action during the LANDON DONOVAN JOHN O’BRIEN
match, and celebrate with an THIERRY HENRY GIUSEPPE ROSSI
STU HOLDEN PATRICK VIEIRA
exclusive AfterHours party
SALOMON KALOU TIMOTHY WEAH
into the night. Join our 2020
roster - it’ll be an assist you’ll
never forget. AND MANY MORE . . . .
SALMON KALOU JASON SUDEIKIS
KLAY THOMPSON WESTON MCKENNIE KEVIN DURANT
SHOWDOWN
THE FANS TURNOUT
Fans come out at Showdown every 10,000 3,000
year to support the cause and
watch their favorite players, closer people walk through Showdown’s can be found watching the game
than ever before: free-to-the public FanFest over the from the field and surrounding
course of the day sidewalks
SHOWDOWN
EVENT PROMOTION + COVERAGE
Pre-Game Heat Game Day Post-Game Sizzle
• Event, talent, sponsor, and ticket • IG Stories on @stevenashfdn and • Recap sizzle on Showdown site and
announcements from @stevenashfdn @stevenash accounts, to include: Instagram
and @stevenash accounts: • event elements • Player highlights from game sent to each
• Instagram (956k followers) • sponsor call outs player for posting on social
• Twitter (2.7m followers) • Tweets from @stevenashfdn and • Highlights and sponsor thank you’s on
• Steve on-air in broadcast and media @stevenash @stevenashfdn and @stevenash social
appearances • Special access on TBA sports media accounts
• E-blast inclusion accounts for day of coverage • Images and event writeup sent to media
• Family activities resources • Front row access for media list immediately post event
• Event calendars • Front row access for sponsor social teams
• Press outreach for coverage on own accounts
• Local and national publications • Player and influencer posts
• Influencer social posts • Branded content posts to be discussed
• Athlete and Friend of Steve posts with sponsors upon request
spring summer fall
SHOWDOWN
PRESS COVERAGE + SOCIAL SHARING
For 13 summers, Showdown has received extensive coverage Approximately 100 members of the press attend the event annually,
from traditional sports media, as well as local, national and from publications and outlets including:
entertainment media who attend the event, resulting in over
300m media impressions per year:
150 mil 30 mil
CIRCULATION OF SOCIAL MEDIA
SHOWDOWN IMPRESSIONS
MEDIA
Showdown content is shared by our players, media partners,
sponsors and fans, with viral moments annually making the
nightly news and highlight reels.
SHOWDOWN
CORPORATE SUPPORT + BRAND REACH
Showdown has enjoyed support of some of the world’s top brands, Aligning with a respected charity isn’t just
including:
good for the world, it’s good for business.
Did you know:
• 90% of Americans say they are more likely to trust and feel loyal to
companies that back social causes*
• 88% of Americans want to hear about companies’ Corporate Social
Responsibility (CSR) efforts*
• 88% would buy a product with a social and/or environmental benefit*
• 88% would tell friends and family about a company’s CSR efforts*
• 89% of Americans are likely to switch to a brand associated with a
cause, given comparable price and quality*
“Consumers don’t just like
when companies incorporate
social good into their business
models — they’ve come to
expect it.”
* 2013 Cone Communications - Social Impact Study
SHOWDOWN
SAMPLE SPONSORSHIP TIERS
Showdown’s iconic athletes FANFEST SPONSOR SHOWDOWN SPONSOR PRESENTING SPONSOR
SPONSOR BENEFITS
go to work on the pitch $8,500 $25,000 $175,000
while we go to work for you Use of Showdown name and logo X X X
— pre-match social media Logo inclusion on homepage, ticket site X X X
and contesting, FanFest
FanFest activation space 10x10 10x10 Custom Size
engagement, on-field
excitement, and post-event Branded activation (see next slide for opportunities) Alternative to FanFest X X
social media and press are P.A. mentions and display drivers X X X
just the beginning: we’ll Reserved on-pitch access at Showdown X X X
work with you to maximize
Product gifting for attendees X X X
your investment in a great
cause to great effect, Product gifting for VIPs X X
taking your brand off the Showdown press release, e-blasts, social media posts X X
pitch to millions of multi- Perimeter and entrance signage X X
sport, multidimensional Contesting X X
fans around the world.
Digital content highlighting your support X X
Sponsorship opportunities Sponsor logo integration in Showdown logo X
and pre, during, and post Logo included on Showdown jersey, uniforms & merch X
match sponsor activations
Featured product station in exclusive Players Lounge X
are customized to meet
your company’s goals, and Opportunity for company representative to welcome crowd
X
and introduce Steve at center pitch
may include:
Enhanced Showdown social media, including branded
content captured and shared on @stevenash
X
Hospitality opportunities XSHOWDOWN
BRANDED ACTIVATION OPPORTUNITIES
• Player air and ground transportation
• VIP gift bag inclusion
• Sampling/premiums/merch store/customization
• Sponsored social media sweepstakes and contesting
• Custom-produced branded content posted on @stevenash, sponsor’s
own account, or other media platform
• Player breakfast and lunch
• FanFest activities
• Showdown Athlete Lounge
• Showdown Youth Clinic
• Coaches’ Clinic
• Free community workout
• Hydration and/or water station
• Curated panel with Steve and other panelists
• Jersey patches
• Soccer balls
• Athlete apparel
• Halftime show
• Sponsored on-site contesting
• Post-game awards ceremony/branded award
• Players-only dinner
• Showdown After Hours
• Food trucks
• Water station and water bottles
• Staff and volunteer apparel
. . . and more!THE STEVE NASH FOUNDATION
SHOWDOWN
06.20.20
NEW YORK CITY
FOR MORE INFORMATION, CONTACT FOR MORE INFORMATION, CONTA
JENNY MILLER
jenny@stevenash.org JENNY MILLER
jenny@stevenash.orgYou can also read
