MENSTRUAL HYGIENE DAY - SOCIAL MEDIA PACKAGE 28 MAY 2018 - WSSCC
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MENSTRUAL HYGIENE DAY 28 MAY 2018 SOCIAL MEDIA PACKAGE
Overview
Supporting better
Key release dates 22-28th May health and women’s
empowerment
through sanitation
and hygiene
WSSCC’S MESSAGES
Education before menarche turns shame and
1 fear around menstruation into pride and
dignity for girls.
Breaking the silence on menstruation can
2
change women and girls’ lives.
Integrating Menstrual Hygiene Management in
3 national policies across sectors ensures that no
one is left behind.
UN Sustainable Development Goal 6.2 cannot
4 be achieved without safe Menstrual Hygiene
Management for all women and girls.
Menstruation knowledge for boys and men is
5 crucial to dispelling myths and taboos and
providing support to women and girls
Please use the following Please
hashtags on social share th
media posts: e
infograp
hics
#MHDAY2018 widely!
#WSSCC
#NOMORELIMITS
#MENSTRUATIONMATTERS
WSSCC and Menstrual Hygiene
Management (MHM)
Menstruation is a sign of female health and vitality and should no longer be shrouded in
fear, shame or embarrassment. Timely information to young girls about menstruation,
addressing taboos and misconceptions and empowering them enables girls to take
charge of their life-long health, including their sexual and reproductive health.
WSSCC works with governments and partners to address historical gender inequalities, discrimination and
social injustice in WASH and beyond using MHM as an entry point. The aim is to strengthen capacity to
implement policy and guidelines integrating MHM, age and disability considerations into programming. Using
the holistic and rights based three pronged approach, WSSCC supports government (local, regional, national)
across sectors to transform policy, link budgets, develop capacity and integrate MHM.
For girls and women, Menstrual Hygiene Management means a healthier and more confident adolescence,
better school attendance and learning outcomes, greater mobility and opportunities and eventually delayed
marriage and age of first conception, and greater self-determination and well-being.
The WSSCC Menstrual Hygiene Management Programme is comprised of four interlinked elements:
1 ACTION RESEARCH 2 CAPACITY BUILDING
3 POLICY TRANSFORMATION 4 LISTENING AND LEARNING
These elements may take place at different moments during the cycle of the MHM programme in a certain country,
depending on context. They are supported by follow-up and monitoring, which are continuous through the programme.
COMPONENTS OF THE MHM PROGRAMME
Action research to understand the situation, identify information gaps, generate evidence for
1 advocacy and programming and unearth and replace deep-rooted menstrual related myths and
taboos with dignity, pride and safe management and disposal options.
Capacity building of duty bearers across Ministries and local governments, with responsibility for
2 implementation. We expect those trained to have a training mandate to cascade the information to
women and girls, boys and men, thereby creating champions to take the work forward.
Policy support to work with national and local governments to transform existing policy and
investment plans to integrate practical life-changing information, facilities and resources in order to
3 ensure that women and girls manage their menstruation with dignity, pride and safety. By extension,
they attain their right to sanitation and hygiene, education, health and decent work.
Listening to the voices of the those we do not usually see or hear, ensuring that we fully respect the
4 heterogeneity of women and girls’ needs with particular focus on the visually and hearing impaired,
adolescent girls and boys.
Social media
package
5
INFOGRAPHIC 1 APPROXIMATELY
Social media applications:
%
Suggested text:
It is vital that girls are provided with
information on menstruation before the onset
of menarche to ensure pride and dignity OF WOMEN IN SOUTH ASIA RECEIVE
around menstruation in the NO INFORMATION ABOUT PERIODS
place of shame and fear. PRIOR TO THE ONSET OF
Click he
re to
MENSTRUATION
Suggested hashtags: downlo
ad the
UNICEF/WaterAid, 2018
#breakthesilence infograp
hic #MenstruationMatters
#nomorelimits
#nomorelimits
#MenstruationMatters
INFOGRAPHIC 2 TAKE THE PLEDGE
Social media applications:
I WILL
BREAK THE SILENCE
ON MENSTRUATION
Suggested text: I WILL NOT FEEL SHY,
BUT BE PROUD OF IT
Talking about menstruation can dissolve
stigma and taboo. Take the pledge! I WILL TALK ABOUT IT
WITH MY FAMILY
Suggested hashtags: AND THE SOCIETY
AT LARGE
#MenstruationMatters
Click he
#WSSCC re to
downlo
ad the
#nomorelimits infograp
hic #MenstruationMatters
#nomorelimits
MHM
INFOGRAPHIC 3
Social media applications:
SHOULD BE
CLEARLY
Suggested text: ARTICULATED
WSSCC supports government to include WITHIN
Menstrual Hygiene Management in their NATIONAL
policies and link this to budget allocation POLICIES
and implementation. AND LINKED WITH
BUDGETS AND
Suggested hashtags: Click he
re to
IMPLEMENTATION
downlo
#MenstruationMatters ad the
infograp
hic #MenstruationMatters
#WSSCC
#nomorelimits
#nomorelimits
INFOGRAPHIC 4
Suggested social media applications:
Suggested text: AN ESTIMATED
Keep girls in school with menstrual
hygiene education and safe, private toilets.
1 IN 10 GIRLS
IN SUB-SAHARAN AFRICA
Suggested hashtags:
#MenstruationMatters
MISS SCHOOL
Click he DURING MENSTRUATION
#WSSCC re to
downlo
ad the
UNESCO
#nomorelimits infograp
hic #MenstruationMatters
#nomorelimits
Video Menstrual Hygiene Education in India https://www.youtube.com/watch?v=hJNRw98ugJI&feature=youtu.be Social media applications: Suggested text: Suggested text: WSSCC is working to break the silence on WSSCC is working to break the silence on menstruation leaving no one behind. This menstruation – watch this video of girls with short clip shows girls describing their first hearing impairment describing their first menstrual experience and taking the pledge menstrual experience. to break the silence on menstruation using Indian sign language. Suggested hashtags for all applications: #MenstruationMatters #WSSCC #LeaveNoOneBehind #nomorelimits
Photo 1
Social media applications:
Suggested text:
Menstrual Hygiene
Management training
empowers women and girls.
Click he
re
Suggested hashtags: to down
load
#breakthesilence photo
#MenstruationMatters
#nomorelimits
Photo 2
Social media applications:
Suggested text:
WSSCC has developed
MHM materials in braille, tactile,
and sign language for training
people with visual and hearing
disabilities. Click he
re
to down
load
Suggested hashtags: photo
#MenstruationMatters
#LeaveNoOneBehind
#nomorelimits
WASH United
Event materials
WASH United have developed a set of materials for MH Day 2018 both ready-to-use, or with
space for your own adaptations and additions which can be used for all of your MH Day
activities. Don’t forget to tell us what you are doing so that we can share this more widely.
The materials include posters, speech bubbles, banners, backdrops, games, Click he
re
and even t-shirt prints. Examples of some of which can be seen below. The to down
load
files can be found in French and English by clicking this download button. materia
l
#MHDay2018
Champion for
#NoMoreLimits
menstrual hygiene Good
menstrual
hygiene
#NoMoreLimits
empowers
women and
girls to rise
hed,
has a limit attac
After every bottle their
ipants can stick
the game: subsequent partic
How to prepare on top of the other
s.
limits next to or
#NoMoreLimits - rual To create a fun,
cheerful
activity for MenstDay) events
s in
Set up the bottle atmosphere, the
facilitator
,
a triangular shape rage
or assistant can encou for
Hygiene Day (MH
ng
just like in a bowli the audience to
cheer
. when
game the participants
ired game they play.
is a bowling-insp
#NoMoreLimits ity for MH Day d
photo opportun The bottles shoul
combined with a trual Hygiene ideally be placed
in ity in front of
nts identify Mens Photo opportun
events. Participa s for women and front of a wall or
)-rela ted limit the backdrop:
Management (MHM myths and misconceptions) - other barrier, so
that
os, can go to
girls (such as tabo
have
them . Afte r that, the players don’t game, participants
smas h ball. After playing the e with a
and then physically by having their to run after the
the backdrop and
select a speech bubbl
a stand for MHM
participants take in front of a MHM message.
a “speech bubble” then Draw a line on the
picture taken with pictu re is ground 5-8 mete
rs e using the
. Ideally, the takes their pictur
MH Day backdrop
s. The assistant then
g the hashtags away from the bottle ipant wants to use
their
social media usin rop camera. If the partic
shared through 018. Pictures Set up the backd to post the pictur
e on social
and/or #MHDay2 . phone, ask them
#NoMoreLimits s can be used next to the game ags #NoM oreLimits
or decision-maker media using the hasht
with celebrities to 8.
follow-up advocacy game: and/or #MHDay201
for media work and . How to play the
actio n for MHM
catalyse
ts a participant.
for the game: The facilitator selec down a limit,
Materials required The participant
writes
nception,
s (or similar such as a myth, misco
10 empty water bottle ction placed on ties
s), ideally filled at taboo, or restri menstrual
on-makers/celebri
strong plastic bottle when they have Encourage decisi picture
blood is dirty
or water for A ball (tennis women and girls event to have their
the bottom with sand bowling pins ples include – participating in the images
real ball size or their perio ds (exam h bubble. Share these
stability. If you have slightly bigger) is dirty”; “plants taken with a speec email
use these! “menstrual blood with us on social
media or via
available you can ing girls touch rg) so we
die when menstruat (info@menstrualh
ygien eday.o
focus when
them”; “women can’t ds”, etc.). This throu gh our MH Day channels.
can spread them acy work.
A stack of perio for follow-up advoc
Scotch tape they are on their Use these pictures
A6-sized onto one of the
pieces limit is then stuck op and speech bubble
s here:
h tape. Download the backdr 18/
of paper or bottles using scotc www.menstrualhygie
neday.org/material-20
stickers
goes behind the
Personnel: The participant
s the ball to
line and bowls/throw
At least Chalk for 1 facilitator, and the myth (or
two markers drawing symbolically bust
ideally 1 assistant destroy the limit)
or pens for a line to take pictures
writing The next participant
does the same, and
so on.
One back drop
For the photo Speech bubbles ne
opportunity: A camera/smart-pho
Additionally these Click he
re
materials are available to acces
other la s
in Hindi, Portuguese nguage
and Spanish. materia
ls
Social media materials Empowered wom
en
and girls can
WASH United’s resources also include
materials to be used on social media,
examples of which including the
campaign “every day can be a good #NoMoreLimits
day” allowing you to share your
messages on MHM with your social media following.
An example of an “every day can be a good day” message
from WSSCC’s MHM Technical Expert, Virginia Kamowa
Other materials are ready to be shared in formats for facebook, Instagram Click he
re
and twitter to add imagery to your posts. The files can be found in French to down
load
and English by clicking this download button. materia
l
Suggested hashtag:
Additionally these Click he
re #MHDay2018
materials are available to acces
other la s #WSSCC
in Hindi, Portuguese nguage
and Spanish. materia #nomorelimits
ls
#MenstruationMatters
“Menstrual hygiene education for girls before onset of the first period can be life changing. The stigma, shame and silence around menstruation means that girls are denied access to vital information to help manage their menstruation with safety and privacy. The time is now to change the menstruation fear, trauma and uncertainties, into pride and dignity for women and girls. Menstruation is a normal and natural biological phenomenon and should present no limits for girls and women to reach their full potential. Let us work collaboratively across sectors to transform policy, link budgets, capacity and integrate Menstrual Hygiene Management in education, health, gender, environment and other sectors.” Virginia Kamowa, MHM Technical Expert, WSSCC #MHDAY2018 #MENSTRUATIONMATTERS #WSSCC #NOMORELIMITS
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