OIL AND GAS Media Kit 2021 - Editora Brasil Energia
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Media Kit 2021 OIL AND GAS
v0 - November 2020
Summary 03 PetróleoHoje digital, daily. Daily newsletter 08 Brasil Energia e-Magazine digital, weekly, bimonthly e-Magazine. Weekly newsletter 13 Brasil Energy (in English) digital, daily, biannual e-Magazine. Daily newsletter. 14 Cenários Gás digital, monthly, printed yearbook and digital. Monthly newsletter 16 Cenários Petróleo digital, monthly, printed yearbook and digital. Monthly newsletter
DIGITAL
Reader Profile
News site. Follows the activity of the Exploration, Production and Refining segments by Brasil Energia’s specialized
journalism team.
Publication of a daily newsletter, for qualified (paying) subscribers.
Commercial spaces on the website and in the newsletter.
145,397 37,304 2.29 2:10
PAGEVIEWS/ MONTH UNIQUE USERS/ MONTH PAGESS/SESSION MINUTES/SESSION
Data from July/2020
READERSHIP (%) DISTRIBUTION (%) SEGMENTS (%)
Managers
Southeast Service Providers
Directoes Northeast Sul Oil and Gas Companies
South Nordeste Product Suppliers
Presidents and CEOs
Center-West Energy Companies
Centro-Oeste
North Energy Consumers
Others
Overseas Others
0 5 10 15 20 25 30 35 0 20 40 60 80 100 0 5 10 15 20 25 30
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 3
DIGITAL
Banners (per period)
SUPERBANNER - TOP (970 x 180 px)
SUPERBANNER
Home + Stories US$ 1,920
SQUARE - TOP (376 x 250 px)
Home + Stories US$ 1,735
SQUARE
TOP
SQUARE - CENTRAL (376 x 250 px)
Home + Stories US$ 1,483
BANNER - CENTRAL (790 x 200 px)
SQUARE
CENTRAL Home US$ 1,408
Amount for 30 days of display. Specifications: .Gif or .JPG. All
BANNER - CENTRAL banners in random display, maximum of three advertisers per
zone. Maximum size: 100k.
Note: The banners appears on the home and stories
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 4
DIGITAL
Selective Banner (per views)
The Selective Banner is displayed whenever a story classified in a category (theme) appears. The advertiser buys views, rather than
SUPERBANNER
paying for an exhibition period. The advertiser can select the audience of interest from the available categories and also run a
campaign in Oil and Gas and Energy combined.
1. The Advertiser selects the categories (please, contact) and publications
(PetróleoHoje, EnergiaHoje, Brasil Energia) for the advertising campaign;
2. The Advertiser informs the number of views according to his budget.
Minimum: 1,000 views.
Package 1,000 views Package 3,000 views Customize your Package
Your listing in the categories chosen, Your listing in the categories chosen, US$ 0.15 - valid for packages
with 1000 views: US$ 150 with 3000 views: US$ 450 over 1000 views
Note: Minimum purchase: 1,000 views / two categories. Above 1,000 views: choose additional categories. Specifications: banner in 728 x 180 px format, with up to 100k, in JPG
or PNG format. Target Link: Along with the banner artwork
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 5
DIGITAL
Newsletter Banner
Daily newsletters reach subscribers before office time, early morning.
SUPERBANNER
US$ 125 / day
Volume Discounts
From 0 to 5 days: 0% discount
From 6 to 10 days: 10% discount
From 11 to 15 days: 15% discount
From 16 days: 20% off
Specifications: Banner in 560 x 250 px format, up to 100k, in JPG or PNG. Target Link: Along with the banner artwork
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 6
DIGITAL
Sponsored Content
Sponsored Content is a low-cost digital alternative to publicize products and services in advertising text format, including:
SUPERBANNER
1. Text + up to three images (one of them, highlighted) and a brand logo for
disclosuring of one product or service by hiring;
2. A Home screen widget;
3. In addition a call to action widget in
the daily newsletter on the first day of
the publication.
Sponsored Content 15 Sponsored Content 30
Text hosted on the website indefinitely Text hosted on the website indefinitely
1 call to action in the daily newsletter 2 call to action in the daily newsletter
15 days of Home screen widget - US$ 1,575 30 days of Home screen widget - US$ 2,400
Technical Specifications: Texts and images produced by the customer. Article: can include contact details as phone, e-mail and website Pictures: Up to three pictures 72dpi - JPG
or PNG. Home screec widget: Title and text up to 200 characters. Brand logo: .PNG, .AI or .EPS files.
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 7
DIGITAL
e-Magazine (digital flip)
Click HERE and browse
Bimonthly free e-magazine (flip), distributed to subscribers and non subscribers.
Weekly newsletter only to subscribers.
Advertisers are entitled to exhibit its brand in the sidebar of the weekly
newsletter.
Average readership: 66,476 views / edition*
*as of Sep/2020
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 8
DIGITAL
Editorial Calendar
2021H1 * Editorial Calendar is subject to change due to editorial purposes.
Edition Special Articles Reserve Article Promotional Circulation in Events
The Brasil Energia e-magazine circulates to more
・Wind - Alternatives for the Goods and Services sector than 9,500 registered subscribers and has over
・Diversity Actions in electricity sector companies 26,000 followers on social networks. A free access
Edition 467 ・Energy Auctions - Forecast regarding resumptions in 2021 product, it acquires more readers every day.
(JanFeb) ・Energy Transition - Renovabio program balance sheet and targets 27Jan 29/Jan
Each edition receives an average of 66,000 views.
・Oil - IOC strategies under new management
・Oil - Pre-salt campaigns in 2021
・Hydro - Competitiveness, motorizations and expansions
・LNG - Possibilities of a rapidly expanding market
・Solar - Technologies boost GD competition
・Bioenergy - Prospects after the Sanitation Framework
Edition 468 31/Mar 02/Apr
・Energy transition - Oil Goods and Services
(MarApr)
・Oil - Decommissioning of the production chain
・Energy Trading - Industrial consumer gains
・Hybrid plants - Diversification deals
Edition 469 ・Self-production - bet on direct sale to consumers
26/May 28/May
(MayJun) ・Gas pipelines - Scenarios in transport and distribution
・Projects, Technology and Local Content in Refineries and UPGNs
・FPSOs - National Engineering and Industry Competitiveness
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 9
DIGITAL
Editorial Calendar
2021H2 * Editorial Calendar is subject to change due to editorial purposes.
Edition Special Articles Reserve Article Promotional Circulation in Events
The Brasil Energia e-magazine circulates to more
than 9,500 registered subscribers and has over
・SHPs -Important in the matrix and as an industrialization factor 26,000 followers on social networks. A free access
・Gas - The role of thermal plants in energy security product, it acquires more readers every day.
・Solar - Technologies and models in centralized generation
Edition 470 ・Urban mobility and the impact on the energy sector Each edition receives an average of
28/Jul 30/Jul
(JulAugo) 66,000 views.
・Decarbonization - Balance sheet of oil sector actions
・Terminal Infrastructure for oil and by - products
・Smartgrid - Artificial intelligence and other possible technologies
・Wind - Paths to competitive expansion
Edition 471
・Power distribution - Innovation and Quality 29/Set 01/Oct
(SepOct)
・Gas: Expansion of the network and new markets conquered
・The new onshore - Activities and application of new technologies
・Competitive Oil - Actions of the Goods and Services Industry
・Transmission - Projects under construction and new demands
・Energy security - application of models and technologies
Edition 472
・Efficiency gains x expanding investments 01/Dec 03/Dec
(NovDec)
・Financing for renewables
・Analysis - Brazil as an oil exporting country
・Professional Profile
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 10DIGITAL
Rates and Formats
FORMATS (Widht x Height) - Prices SPECIFIC PAGES (Widht x Height) - Prices
1 Page (205 x 275 mm) - US$ 2,623 Pages 2 and 3 spread (410 x 275 mm) - US$ 5,498
Double Page (410 x 275 mm) - US$ 5,078 Inside Front Cover (205 x 275 mm) - US$ 3,148
1/2 Page Horizontal (180 x 125 mm) - US$ 1,540 Inside Back Cover (205 x 275 mm) - US$ 3,073
1/3 Page Horizontal (180 x 85 mm) - US$ 1,039 Back Cover (205 x 275 mm) - US$ 3,333
1/3 Page Vertical (57 x 245 mm) - US$ 1,039
1/4 Page Box (120 x 100 mm) - US$ 875 SPECIAL FORMATS
1/4 Page Horizontal (180 x 65 mm) - US$ 875 Call for price
MATERIAL
JPG or PDF at300 dpi. Interactivity: The ad in the digital flip allows inclusion of links (websites, surveys, videos, etc.). To enable this option,
the advertiser must send location instructions for the parts where the links should be inserted, in addition to informing the desired URL.
You can also embed a YouTube video into the part, as long as the customer submits all specifications (link and in which area of the ad to
video window should be positioned).
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 11Social Media - Publipost
PRICES
Publipost LinkedIn Publipost Twitter
Cost by follower: US$ 0.06 Cost by follower: US$ 0.08
LinkedIn * 21,173 3,01% 5,41% 168.692
Click here to follow us FOLLOWERS GROWTH/ MONTH ENGAGEMENT RATE IMPRESSIONS
Twitter * 5.042 1,1% 15.200
Click here to follow us FOLLOWERS GROWTH/ MONTH IMPRESSIONS
* Data obtained via metric tools from July/2020
NOTE: All advertising posts must start with a hashtag that allows the reader to quickly identify that it is advertising content. E.g.: #publipost #ad Specifications: Linkedin: Text up
to 500 characters + one image.JPG or .PNG + URL. Video streaming is also possible, with a maximum of 15 seconds and 20 Mb - Twitter: Text up to 280 characters + URL
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 12DIGITAL + PRINT
Daily Newsletter + e-Magazine
Brasil Energy is our publication in English with international focus and
circulation. It provides information about Brazilian O&G and energy
FORMATS (Widht x Height) - prices
integration with neighboring countries.
1 Page (205 x 275 mm) - US$ 2,408
Publication of a daily newsletter to qualified (paying) subscribers and
a biannual magazine. Double Page (410 x 275 mm) - US$ 4,430
1/2 Page Horizontal (180 x 125 mm) - US$ 1,393
1/3 Page Horizontal (180 x 85 mm) - US$ 953
SUPERBANNER HOME (970 x 180 px)
US$ 1,034 1/3 Page Vertical (57 x 245 mm) - US$ 953
SUPERBANNER MAGAZINE (970 x 180 px)
SPECIFIC PAGES (Widht x Height) - prices
US$ 674
pages 2 and 3 spread (410 x 275 mm) - US$ 5,095
SQUARE HOME (376 X 250 px)
Inside Front Cover (205 x 275 mm) - US$ 2,625
US$ 830
Inside Back Cover (205 x 275 mm) - US$ 2,820
SQUARE MAGAZINE (376 X 250 px) Back Cover (205 x 275 mm) - US$ 3,073
US$ 538
Rates for 30 days of display. Format: .Gif or .JPG up to 80k. All banners displayed MATERIAL
randomly, maximum of three advertisers per zone. TIFF, .JPG or .PDF at 300 dpi. Full Pages and Double Pages:
Include crop marks and 5mm bleed. Inner margin of 1 cm.
Note: The banner is shown in homepage and stories. Gutter margin of 25mm for double pages.
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 13PRINT
Digital and Printed Yearbook
Cenários Gás provides an overview with the main aspects of the economic and regulatory scenario of this activity. Its content
contains strategic information for economic agents throughout the industry chain, investors, consultants, operators and researchers.
Includes articles by invited experts, Who's Who in the projects, Guide with companies in the sector, organizations and government
agencies classified by segment in which they operate and by location.
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 14PRINT
Digital and Printed Yearbook
The yearbook Cenários Gás (printed) condenses the most relevant content of the Cenários Gás Portal. It is distributed to
subscribers of Cenários Gás Portal and sold as a single product to non-subscribers. By also including a Business Guide,
printed yearbooks are highly requested by foreign missions.
FORMATS (Widht x Height) - prices SPECIFIC PAGES (Widht x Height) - prices
1 Page (210 x 280 mm) - US$ 2,955 Pages 2 and 3 spread (420 x 280 mm) - US$ 6,075
Double Page (420 x 280 mm) - US$ 5,317 Inside Front Cover (210 x 280 mm) - US$ 3,398
1/2 Page Horizontal (170 x 120 mm) - US$ 1,535 Inside Back Cover (210 x 280 mm) - US$ 3,400
1/3 Page Horizontal (170 x 85 mm) - US$ 1,050 Back Cover (210 x 280 mm) - US$ 3,695
1/3 Page Vertical (57 x 245 mm) - US$ ,.050 1/3 Vertical Summary (60 x 280 mm) - US$ 1,118
1/4 Page Horizontal (170 x 60 mm) - US$ 975 BRAND LOGO IN THE BUSINESS GUIRE - Call for price
MATERIAL
Material: TIFF, JPG or PDF at 300 dpi. Full Page and Double Pages: Include 5mm cut and bleed marks. Internal margin of 1 cm, 25 mm internal spine for double
page. Note: Ads with format smaller than 1 Page will be placed in the Business Guide.
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 15PRINT
Petróleo Digital and Printed Yearbook
Cenários Petróleo provides an overview with the main aspects of the economic and regulatory scenario of this activity. Its content
contains strategic information for economic agents throughout the industry chain, investors, consultants, operators and
researchers.
Includes articles by invited experts, Who's Who in the projects, Guide with companies in the sector, organizations and
government agencies classified by segment in which they operate and by location.
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 16PRINT
Petróleo Digital and Printed Yearbook
The yearbook Cenários Petróleo (printed) condenses the most relevant content of the Cenários Petróleo Portal. It is
distributed to subscribers of Cenários Petróleo Portal and sold as a single product to non-subscribers. By also including a
Business Guide, printed yearbooks are highly requested by foreign missions.
FORMATS (Widht x Height) - prices SPECIFIC PAGES (Widht x Height) - prices
1 Page (210 x 280 mm) - US$ 2,955 Pages 2 and 3 spread (420 x 280 mm) - US$ 6,075
Double Page (420 x 280 mm) - US$ 5,317 Inside Front Cover (210 x 280 mm) - US$ 3,398
1/2 Page Horizontal (170 x 120 mm) - US$ 1,535 Inside Back Cover (210 x 280 mm) - US$ 3,400
1/3 Page Horizontal (170 x 85 mm) - US$ 1,050 Back Cover (210 x 280 mm) - US$ 3.,695
1/3 Page Vertical (57 x 245 mm) - US$ 1,050 1/3 Vertical Summary (60 x 280 mm) - US$ 1,118
1/4 Page Horizontal (170 x 60 mm) - US$ 975 BRAND LOGO IN THE BUSINESS GUIDE - Call for price
MATERIAL
Material: TIFF, JPG or PDF at 300 dpi. Full Page and Double Pages: Include 5mm cut and bleed marks. Internal margin of 1 cm, 25 mm internal spine for double
page. Note: Ads with format smaller than 1 Page will be placed in the Business Guide.
Editora Brasil Energia • publicidade@brasilenergia.com.br • Media Kit 2021 - v0 17Founded in 1979, Editora Brasil Energia is responsible for the
Brazilian energy sector’s most respected and traditional
publications. Recognized for its independence and editorial quality,
it has a team of specialized and award-winning journalists who have
conquered thousands of subscribers in Brazil and abroad.
DAILY AND WEEKLY NEWS,
AND NEWS BULLETIN
SECTOR YEARBOOK AND
PROFESSIONAL MAPS
publicidade@brasilenergia.com.br • +55 (21) 3503.0303
Editora Brasil Energia • publicidade@brasilenergia.com.br • Mídia Kit 2019 - v2 2You can also read
