OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
OFFICIAL
HANDBOOK
2021
   JUNE 18TH
OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Founded in 2012 and co-ordinated each
   year by The Cybersmile Foundation,
    Stop Cyberbullying Day is a global
  day of awareness and activities on and
  offline. Every third Friday in June, Stop
    Cyberbullying Day encourages and
 empowers millions of people around the
 world to show their commitment toward a
    truly inclusive and diverse internet.

  Stop Cyberbullying Day brings together
     internet users, brands, academics,
    educators, media outlets, nonprofits,
governments and public figures from around
   the world. The annual event provides a
 perfect platform to demonstrate or renew
  commitment to a kinder, more inclusive
internet. Social media users are encouraged
     to include #stopcyberbullyingday
    across social platforms to voice their
            support for the event.

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Global impact

                      Annually

                      2012
                       since

 Celebrated in                              People

  150+                                      1B+
  countries                                reached

           Media                 Social media

           1B+                    10M+
         readership               interactions

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Ambassadors
NORMANI KORDEI                        HOLLY H
Normani is an American                Holly H is the UK’s biggest
singer, songwriter and dancer.        TikTok star, with over 16.6
Following a successful career         million followers and videos
as part of girl-group Fifth           amassing billions of views.
Harmony, Normani released her         At the age of 23 Holly is
first song outside of the group       racking up millions of views
‘Love Lies’ which was a top           each day on social media
ten US hit and was certified 5x       with her positive and
platinum by RIAA.                     empowering content.

DOUG ‘FAZE CENSOR’                    KATHRYN BERNARDO
MARTIN                                Kathryn Bernardo started
Doug Martin aka FaZe Censor           acting and singing at the
is a content creator and              age of 7 and has evolved to
4x professional Call of Duty          become one of the Philippines
gaming champion. In 2018,             biggest stars with millions
he won the Call of Duty World         of followers across her social
League Championship and is            media channels and lead roles
one of the preeminent gamers          in award-winning TV shows
of his generation.                    and blockbuster movies.

NICOLA GLENCROSS                      DANIEL PADILLA
Nicola Glencross aka WWE              At home, Daniel Padilla is
Superstar ‘Nikki Cross’ is a          considered by many as the
two-time winner of the WWE            most popular actor of his
Women’s World Tag Team                generation and a recording
Championship. Nikki and Alexa         artist with double platinum
Bliss were established as the         albums to his credit. Daniel has
first ever Two Time Women’s           millions of fans on social media
World Tag Team Champions              and has featured in primetime
in 2020.                              shows and feature films.

JOHNNY ORLANDO                        KATIE CASSIDY
Johnny Orlando is a Canadian-         Katie is an American actress
American singer-songwriter,           best known for her role as the
vlogger and actor. With some          ‘Black Canary’ aka Laurel Lance
of his videos accumulating            on the CW series, Arrow. Katie’s
more than 30 million views,           other film credits include
he received a Juno Award              Monte Carlo, A Nightmare
nomination for Breakthrough           on Elm Street, Taken, Black
Artist of the Year in 2019 and        Christmas, The Lost and When
has also been nominated for           a Stranger Calls.
Favorite Viral Music Artist at
the Kids’ Choice Awards.

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Ambassadors
LAUREN ORLANDO                        BRANDON HENDRICKSON
Lauren Orlando is a social            Chicago born athlete
media influencer and                  Brandon Hendrickson is
actress with an accumulated           the only two time winner of
community of over nine million        the Men’s Physique title at
followers on social media. Born       the prestigious Mr. Olympia
in Toronto, Ontario, Lauren now       contest and is also the only
splits her time between her           Men’s Physique champion to
hometown and Los Angeles.             regain the Mr. Olympia title
                                      since the competition was
                                      founded in 1965.

PAIGE SPIRANAC                        STEPHANIE HARVEY
Paige Spiranac is an American         Stephanie is best known by
social media personality and          her in-game name ‘missharvey’
professional golfer. Amassing         and is a 5x world champion in
over 2 million followers on           competitive Counter-Strike.
social media, Paige has               Stephanie also worked as a
featured on the covers of             game designer for Ubisoft
Sports Illustrated and Golf           Montreal and was awarded a
Digest as well as ESPN                Forbes 30 under 30 title.
and USA Today.

RICHARD ARMITAGE                      CHESSIE KING
Richard is a film, television,        Chessie King is a popular
theatre and voice actor. He is        body confidence influencer
best known internationally for        and bestselling author. She
his role as Thorin Oakenshield        has become an inspiration to
in Peter Jackson’s film trilogy       many due to her honest and
adaptation of The Hobbit and          open attitude to life with her
has also starred in box office        realistic, unedited images and
hits including Captain America:       body positive content.
The First Avenger and Into
the Storm.

KRISTA ALLEN                          JAKE ZYRUS
Krista is an American actress         Jake Zyrus is one of the most
and stand up comic. She is            recognized Filipino music stars
best known for Hollywood              in the world. Formerly known
films Liar Liar, Confessions          as Charice prior to undergoing
of a Dangerous Mind, Anger            a gender transition to male in
Management and Final                  2017, Jake played the role of
Destination. Her television           ‘Sunshine Corazon’ in the multi-
credits include Castle,               award-winning TV series Glee.
Baywatch, Hawaii Five-O,
Charmed and many more.

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Be the
change
With your help, together we can ensure
that everybody has equal opportunity
to access and enjoy the benefits of
our connected world. Whether you
choose to be involved year-round or
to participate on the day itself – know
that your efforts will play a key role
in changing and saving lives. Some
examples of ways to support Stop
Cyberbullying Day include:

                 Brand purpose     Product
  Fundraisers
                 announcements    launches

  Promotion         Special
 of the day on                   Education
                    school
 social media                    initiatives
                    events

   Research                        Creation
                   Campaign
  publication                    and sharing
                   launches
                                  of content

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Stay social
      With so much on and offline activity around the world for
      Stop Cyberbullying Day it can be difficult to keep track.
  Stay informed and up-to-date with our year-round updates, official
partnership announcements, expert article contributions and exclusive
 interviews with industry thought leaders, influencers and celebrities.

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Suggested
 social media posts
   Use the following social media post templates to raise awareness
of the event and your commitment to a kinder, more inclusive internet!
Remember to include #stopcyberbullyingday in all of your social media
                  posts so that we can find them!

Social media posts                                  Social media posts
in advance of the day:                              to share on the day:
COMPANY/ORGANIZATION/SCHOOL NAME                    Today is #stopcyberbullyingday and I/we
are celebrating #stopcyberbullyingday on            are adding our support for a kinder, more
June 18th! Learn more about the event here          inclusive internet. Learn more here
www.stopcyberbullyingday.org                        www.stopcyberbullyingday.org

Stop Cyberbullying Day is on June 18th! Learn       COMPANY/ORGANIZATION/SCHOOL NAME
more about the day and how you can get              are celebrating #stopcyberbullyingday today!
involved here www.stopcyberbullyingday.org          Learn more about the event here
#stopcyberbullyingday                               www.stopcyberbullyingday.org

COMPANY/ORGANIZATION/SCHOOL NAME                    COMPANY/ORGANIZATION/SCHOOL NAME
believes that in diversity there is beauty          believes that in diversity there is beauty
and power. That is why we are working for a         and power. That is why we are working for a
kinder, more inclusive internet by supporting       kinder, more inclusive internet by supporting
#stopcyberbullyingday on June 18th!                 #stopcyberbullyingday today!

I/we are supporting #stopcyberbullyingday           I/we are supporting #stopcyberbullyingday
on June 18th because I/we believe that              today because I/we believe that everybody
everybody should be able to enjoy our               should be able to enjoy our connected world
connected world without fear.                       without fear. Learn how you can support the
Learn how you can support the day here              day here www.stopcyberbullyingday.org
www.stopcyberbullyingday.org

                                                    The internet is amazing, but could be even
The internet is amazing, but could be even          better without bullying, harassment and
better without bullying, harassment and             abuse. This is why today I/we are supporting
abuse. This is why I/we are supporting              #stopcyberbullyingday Learn how to get
#stopcyberbullyingday on June 18th!                 involved here www.stopcyberbullyingday.org
Learn how to get involved here
www.stopcyberbullyingday.org

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Thank you!
 Thank you so much for
your support, we couldn’t
   do it without you.

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OFFICIAL HANDBOOK 2021 JUNE 18TH - Stop Cyberbullying Day
Contact
INQUIRIES                                          U.S.                       U.K.
hello@stopcyberbullyingday.org                     530 Lytton Avenue          3 London Bridge Street
                                                   2nd Floor                  3rd Floor
PRESS OFFICE                                       Palo Alto                  London
pressoffice@stopcyberbullyingday.org               CA 94301                   SE1 9SG

Stop Cyberbullying Day was founded and is coordinated by The Cybersmile Foundation.
The Cybersmile Foundation is an international nonprofit organization registered as a 501(c)3
not-for-profit organization in the U.S. and as a registered charity in the U.K. (No. 1147576)
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