YETI FLW COLLEGE FISHING CHAMPIONSHIP 2020
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2020 YETI FLW COLLEGE FISHING CHAMPIONSHIP
YETI COLLEGE FISHING CHAMPIONSHIP The internationally televised YETI College Fishing National Championship is the pinnacle of collegiate bass fishing. It features the top 165 teams from 671 participating schools in a three-day shootout to determine the best college anglers in the country. There is more than school pride at stake too, as the winning team receives a Ranger Z175. Each member will be able to represent their school at the Forrest Wood Cup for a shot at winning the biggest payday in bass fishing. Also the 2nd – 6th place teams will advance to T-H Marine BFL All-American (one of the most prestigious and longest-running championships in bass fishing) for a chance in winning over $120,000. In addition to extensive coverage on FLW television, FLWFishing.com, FLW Bass Fishing magazine and FLW social media sites, YETI College Fishing garners national media attention having been featured in Time and the New York Times among other prestigious national publications. Overview: • 160 teams from across the country • FLW television broadcast • FLW Live on the water coverage on Championship Friday • Sunday through Tuesday angler practice • Registration for 450 people and meal Tuesday (650 people) • Competition days are Wednesday through Friday • Full field of anglers compete Wednesday and Thursday • Top 10 teams compete Friday
MEDIA COVERAGE AND VALUE
FLW WILL PROVIDE, AS PART OF THIS EVENT PARTNERSHIP, AN AGGRESSIVE AND COMPREHENSIVE CAMPAIGN
THROUGHOUT ALL MEDIA PLATFORMS.
FLW Television and YouTube
All the FLW Live on the water coverage is followed up on FLW Television. “FLW” is currently broadcast nationally on the World Fishing Network and re-
broadcast internationally. Host will receive billboards, mentions and prominent promotion of the host site as a world-class fishing destination.
FLWfishing.com:
Pre and post-event information is posted on www.flwfishing.com along with
daily tournament updates and stories. FLW’s staff of writers, photographers,
videographers and editors make sure that each event is covered thoroughly
in an informative, entertaining fashion.
FLW Live Weigh-in:
FLW Live, our live, global webcast covers every exciting minute of the
weigh-ins each day of competition and broadcasts to a worldwide audience
of enthusiastic anglers and fans.
FLW On-Demand:
.
FLW events are just a click away – available on-demand, 24/7. In addition,
FLW staffers supplement coverage by networking with fans through a variety
of the most popular social media outlets.
MEDIA COVERAGE AND VALUE FLW WILL PROVIDE, AS PART OF THIS EVENT PARTNERSHIP, AN AGGRESSIVE AND COMPREHENSIVE CAMPAIGN THROUGHOUT ALL MEDIA PLATFORMS. FLW Live On The Water: FLW Live offers fans unprecedented access to FLW events while they're competing along the Tour trail. The free four-hour show broadcasts live from the top pros' boats on the final day of competition and includes expert commentary from hosts and industry veterans Travis Moran and Rob Newell. For fans, there's no better way to witness all the action and learn not only about the best pros' techniques, but about the best bass fisheries in the country. FLW Live has been a game changer for the FLW events, its followers and host communities. Thousands tune in at every tournament, bringing a whole new level of viewership for FLW anglers, sponsors and partners.
MEDIA COVERAGE AND VALUE FLW WILL PROVIDE, AS PART OF THIS EVENT PARTNERSHIP, AN AGGRESSIVE AND COMPREHENSIVE CAMPAIGN THROUGHOUT ALL MEDIA PLATFORMS. FLW Bass Fishing Magazine: FLW Bass Fishing magazine reaches more serious competitive anglers than any other title. It caters to the most avid anglers in the world, the sport’s opinion leaders and the loyal customers that millions of recreational anglers look to for buying and destination advice. FLW Bass Fishing Magazine covers every FLW event in detail and provides each host community with an aggressive and comprehensive advertising schedule. FLW Digital Interactive Magazine: This cutting-edge digital edition brings print to life. Each issue will contain your ad, complete with interactive video links. http://www.flwfishing.com/emagazine FLW PR: The FLW PR staff is on-location each day of the event promoting the excitement to a national audience. Pre-event news releases and media alerts along with daily promotion of the event are distributed across America. .
FAST FACTS
ONE OF THE MOST POWERFUL CONSUMER GROUPS IN AMERICA
SURVEY FINDINGS FROM FLW READERS
• Our readers spent more than $134 million on tackle in the last
12 months.
• On average, 83.6 days are spent fishing by each of our readers
per year.
• 75.10% of readers buy fishing tackle at least once a month.
• 53.42% will buy new electronics for their boat in the next 12
months.
• 83.69% of readers will buy new rods in the next year.
• 84.85% of readers will buy new reels in the next year.
• 85.82% of readers have tried a new fishing technique
mentioned in the magazine.
• 68.35% of readers purchased a product mentioned in an article
or an ad in the magazine.
• 68.37% of readers visited a website mentioned in an article or
ON THE ROAD IMPRESSIONS an ad.
A joint study by the American Trucking Association and 3M found • 90.64% of our readers own their own homes.
that moving billboards, such as wrapped vehicles and trailers,
provide for an average of 101 impressions per mile driven. A
wrapped vehicle/boat driven an average of 60,000 miles per year
would provide an average of more than 6 million impressions
annually.
FAST FACTS
ONE OF THE MOST POWERFUL CONSUMER GROUPS IN AMERICA
ACCORDING TO THE AMERICAN SPORTFISHING FINDINGS FROM THE 2010 RECREATIONAL
ASSOCIATION, MORE AMERICANS FISH THAN PLAY GOLF BOATING AND FISHING FOUNDATION SURVEY:
AND TENNIS COMBINED.
• Americans make 925 million fishing outings a year.
According to the Congressional Sportsmen’s Foundation, more • Americans annually spend an average of 20.4 days out on the
people go fishing each year than visit Disney World in Orlando, FL. water.
• 84% of Americans who fish participate in multiple outdoor
More than 55 million Americans go fishing annually, according to activities (any activity that is outside, such as running, camping,
the National Sporting Goods Associations. hiking, biking, etc.).
• Kids that fish are encouraged by their parents – 82% of youth
fishing participants age 6 to 12 cite their parents as their
ANGLERS SPENDING primary influence to fish.
• Adults with kids in their household participate at a higher rate
Anglers spent $856 million on cameras and accessories in 2010. than adults without kids in their household, despite the
Anglers spent $3.9 billion on 45 million new tires in 2010. responsibilities and time commitments associated with having
Anglers spent $1.1 billion on live bait in 2010. younger kids at home.
(MRI Data) • New participants join at a rate of 18% per year, with the majority
being females and youth.
• 10.2 million kids ages 6 to 17 fished last year.
COLLEGE FISHING CHAMPIONSHIP ECONOMIC IMPACT
Anglers 330 Daily Expenses for shopping, tackle, ramp fees, parking, etc. $40
Family Members/Press/ Special Guests 200 Days on Site 5
Factory Service Personnel 5 Total Misc. Expenses $109,800
FLW Staff 14
Total Event Persons (Does not include Spectators) 549 Total Expenditures (Base Economic Impact) $416,200
Estimated Total Economic Impact (with 1.5x turnover) $624,300
Daily Hotel Expenditure $85
Average Hotel Night Per Room 5
Total Room Nights 1,375 Estimated Equivalent of Guaranteed Media $375,000
Total Accommodations Expenditures $116,875 Number of Media Impressions through:
One WFN national TV broadcast and international TV show
Average Daily Food Expenditures $45 Live streaming of event on FLW LIVE global webcast
Average Days on Site 5 FLW Bass Fishing Magazine reporting
Total Food Expenditures $123,525 FLW Website coverage
One full-color full page advertisement in FLW Bass Fishing
Daily Gas & Oil Per Boater $100 Magazine
Days on Water 4
Total G&O Expenditures $66,000 Estimated Equivalent of External Media $192,000
9,600,000 media impressions via:
Daily and weekly newspaper articles
Outside Media Website reporting
Press Releases distributed
Total Media Value $567,000
Estimated Total Economic $1,191,300
Figures do not include spectator spending or pre-tournament practice prior to the off-limitsHOST FEE
HOST FEE: $60,000 EXHISTING MEDIA RELATIONSHIPS THAT CAN BE
LEVERAGED TO PROMOTE THE EVENT
In-kind: Meeting Room and Meal for 650 People Tuesday,
Security, Chairs, Bleachers, 30 yd. Dumpster, Toilets, Ice, _____________________________________________________
Security, Golf Carts, Ramp Fees, Parking Fees, Usage Fees
and Any Needed City or County Permits. _____________________________________________________
PROPOSED MEETING SPACE FOR TUESDAY REGISTRATION LOCAL ADVERTISING AND PROMOTION OPPORTUNITIES
_____________________________________________________ _____________________________________________________
Must be able to accommodate 450 attendees.
_____________________________________________________
IN-KIND CONSIDERATIONS
ADDITIONAL INFORMATION TO BE CONSIDERED WITH BID
Security: ____________________________________________
_____________________________________________________
Staff Room Nights: ____________________________________
_____________________________________________________
Other In-Kind Considerations:
_____________________________________________________
_____________________________________________________2020 FLW EVENT PARTNERSHIP On behalf of FLW, we thank you for considering this event partnership. If you have any additional needs or are ready to finalize your bid through a letter of intent or host site agreement, please contact: CHRIS HOOVER | FLW | National Site Sales Director 30 Gamble Lane Benton, KY 42025 o: 270.252.1585 c: 270.703.9119 chris.hoover@flwfishing.com The information in this document is confidential. It is to be evaluated solely and exclusively by the person/entity named above and is not to be reproduced, reprinted or distributed in any way without the prior written consent of FLW.
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