SPORTSMEN'S SHOW ADVERTISING GUIDE 2021-2022 - sportsmen's show advertising guide
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2021-2022
SPORTSMEN’S SHOW
ADVERTISING GUIDE
JANUARY 26 - 30, 2022 FEBRUARY 9 - 13, 2022 MARCH 10 - 13, 2022
Washington State Fair Portland Expo Center First Interstate Bank
Events Center Portland, OR Center and Deschutes
Puyallup, WA County Fair & Expo
Redmond, OR
SSTRADINGPOST.COM
SPORTSMEN’S SHOW EXHIBITOR LISTING
FREE Runs from October 1st, 2021 to September 30, 2022.
Business name & booth number The Sportsmen’s Show Trading Post is an online outdoor directory
designed expressly for Pacific Northwest outdoor enthusiasts.
Runs a month before and a month after the show.
Heavily promoted through various social media platforms using paid
OR promotion, this new directory capitalizes on the strong reputation of the
Sport Shows and the hundreds of exhibitors who participate at these
EXHIBITOR LISTING UPGRADES Northwest shows.
BOLD | $200 $200 $100 For past exhibitors not exhibiting in these shows there is an option to
purchase a Premium Listing that is included in the exhibitor list of all
*Price Per Show Washington* Pacific Northwest* Central Oregon* three Sportsmen’s Shows, as well as the Sportsmen’s Show Trading Post.
Business name and booth With the purchase of a Bold, Enhanced or Premium Listing your business
number in bold with web link is included in the year-round directory with a signed contract and full
or phone number. Inclusion payment for advertising upgrade in any or all of the three Sportsmen’s
in year round Sportsmen’s Shows.
Show Trading Post Online
Outdoor Directory with signed It’s the region’s best outdoor advertising buy! Elevate your show presence
with an advertising upgrade in one or more Exhibitor Listings and when
contract and full payment for you do, you’re immediately included in Sportsmen’s Show Trading Post
advertising upgrade. Online Outdoor Directory for free!
Reach tens of thousands of passionate, enthusiastic consumers. The Sport
ENHANCED | $350 $350 $250 Shows reach the biggest retail audience in the region. Sign-up today!
*Price Per Show Washington* Pacific Northwest* Central Oregon*
Year-round listing will be posted from October 1st, 2021 to September
30th, 2022.
Business name, booth number,
logo, website link, and up to
200 characters for profile. Below is the initial business category listing for the online Trading
Inclusion in year round Post and Exhibitor Listings. These categories will continue to grow
Sportsmen’s Show Trading and change as needed. Select up to three applicable categories for
Post Online Outdoor Directory your business.
with signed contract and
full payment for advertising • African Safaris / Hunts • Fishing Rod Mfg. • Optics
upgrade. • Aftermarket Truck • Fishing Tackle • Oregon Fishing
Accessories • Fishing Tackle - • Oregon Hunting
• Alaska Fishing Manufacturer • Outboard Motors
• Alaska Hunting • Fishing Tackle - Retail • Packs / Bags
• Alberta Hunting • Fly Fishing Products • Paddle Sports
• Apparel • Food & Beverage • Pet Supplies
• Archery Products • Footwear • Recreational Properties
• Archery Ranges • Game Calls • Personal Protection
• Art / Home Decor • Game Processing • RV Accessories
• Association / Non Profit / • Generators • RV Rentals
Gov’t Agency • Gun Club / Range • RV Repair
• ATV’s / UTV’s • Gun Safes • RV Service
PREMIUM • BBQ’s / Grills
• BC Fishing
• Fishing Hook
Manufacturers
•
•
RV’s
Safes
• BC Hunting • Home Products • Shelters / Storage
$650
Exhibitor
for all three shows • Black Power Products • House Painting Systems
• Boat Dealers • Hunting Products • Signs / Decals / Wraps
• Boat Manufacturers • Idaho Hunting • Specialty Gifts
Business name, booth • Boats - Inflatables • Insurance / Financial • Spirits
number, logo, website • Boat - Propellers • International Fishing / • Sporting Goods
link, video, and up to 400 • Boat - Towers Hunting • Sunglasses
characters for profile • Boat - Trailers • Jetski • Survival / First Aid
included in all three show • California Hunting / • Jewelry Products
directories. Inclusion in year Fishing • Kayaks • Taxidermy
round Sportsmen’s Show • Camping Products • Knives / Sharpeners • Tents
Trading Post Online Outdoor • Candy • Log Homes • Tools / Equipment
Directory with signed • Cars / Trucks / • Lotions • Trailers
Motorcycles • Maps • Travel / Resort / Tourism
contract and full payment for • Cleaning Products • Marinas • TV / Phone / Internet
advertising upgrade. • Colorado Fishing / • Marine Accessories Providers
Hunting • Marine Canvas / Tops • Upland Bird Hunting
$2,000 • Docks / Boat Lifts • Marine Service / Repair • US Fishing/Hunting
Past Non-Exhibitor • Dog Kennels / Training • Meats / Meat Products • Utah Hunting
• Educational • Media • Wall Tents / Stoves
Business name, logo, website • Electronics • Mexico Fishing • Washington Fishing
link, video, and up to 400 • Embroidery • Montana Fishing / • Watercraft
characters for profile included in • Firearm Training Hunting • Waterfowl Hunting
all three show directories PLUS • Firearms • New Zealand Hunting / Products
the year round Sportsmen’s • Fishing Line Fishing • Washington Hunting/
Show Trading Post Online Outdoor Directory. Manufacturer • North Dakota Hunting/ Fishing
• Fishing Products Fishing • Wyoming Hunting/Fishing
thesportshows.com May, 2021
SAMPLE OF EXHIBITOR WEBSITE LISTINGS thesportshows.com May, 2021
SPORTSMEn’S SHOW WEBSITE ADVERTISING Take advantage of enormous website traffic before and during the shows with our limited website advertising opportunity on each Sportsmen’s Show website. There are only 6 positions available and they occur on the show information page, the most heavily trafficked page on the website. Ads are sized to 300 x 250. All ads can be linked to websites or specific web pages. WEBSITE ADS 300 x 250 300 x 250 300 x 250 Limited to 6 ads per show. PAGE STATS: Central Oregon | 35,563 views Washington | 93,128 views Pacific Northwest | 145,381 views *Average traffic over 4 months - 2019/2020. AD RATES: 300 x 250 300 x 250 300 x 250 Central Oregon | January - Mid March $ 750/Ad Washington | January - Late March $1,000/Ad Pacific Northwest | January - Late March $1,250/Ad AD SPECIFICATIONS: • jpeg or gif files • 300 x 250 pixels • File size > 50k, 72 dpi • Link to desired URL thesportshows.com May, 2021
OFFICIAL SPORTSMEN’S SHOW GUIDE ADVERTISING
MAXIMIZE YOUR SHOW EXPOSURE
The Sport Shows are the Northwest’s most attended fishing, hunting and outdoor-recreation related consumer
shows. They’re selling shows and shoppers come to buy! Get your message in front of thousands of buyers at the
point of sale and optimize your participation in these shows with advertising in the Show Guide. There’s a number of
ad sizes to choose from but space is limited so sign-up early.
PRINTING QUANTITIES
Washington. Pacific NW Central OR
20,000 25,000 10,000
AD RATES.. Washington Pacific NW Central OR
Full Page $2,500 $2,500 $1,200
Half Page $1,500 $1,500 $750
Quarter Page $800 $800 $400
Business Card $400 $400 $200 Full Page
Inside Front Cover $3,500 $3,500 $1,750 (10.5” x 11.5”)
Half Page
Inside Back Cover $3,500 $3,500 $1,750 Horizontal
Back Cover $5,000 $5,000 $2,500 (10.5” x 5.75”)
PRINT ADVERTISING SPECIFICATIONS
WIDTH x HEIGHT
Full Page 10.5” x 11.5”
Half Page Horizontal 10.5” x 5.75” Quarter
Page Business
Quarter Page 5.25” x 5.75” (5.25” x 5.75”) Card
Business Card 5.25” x 2.875” (5.25” x 2.875”)
DOCUMENT/IMAGES
• Create your document to the exact size it will print.
• All images should have a minimum resolution of 300 dpi at 100%.
• All images should be converted to CMYK.
• All image files should be TIF, JPG or EPS. PICT and GIF files are low-resolution
web files not suitable for printing.
• Do not copy and paste images from a program into a page layout program.
Import or place the image through the page layout program.
• Make sure the file extensions remain intact on all files. If they are changed or
omitted, they are unrecognizable when transferred.
ADVERTISING POLICY: RESOLUTION:
Cancellation of ad space must be directed in writing to O’Loughlin Trade Shows; however, Size and rotate graphics within original application before placement into ad. Line artwork
all payments are final and no refunds will be given. O’Loughlin Trade Shows reserves the should be 1200 dpi. Color and grayscale photos should be 300 dpi.
right to decline any materials which in its sole judgment are considered inappropriate due
to wording or appearance. To be included in show guide advertising full payment must COLORS and GRAPHICS:
be received on or before November 5, 2021. Submission of materials is the responsibility Avoid using white boxes to eliminate objects. Remove unwanted objects within original
of the advertiser. Advertisements must be received by December 17, 2021 (Washington application. Convert all RGB and Pantone colors to CMYK. Eliminate unused colors from
Sportsmen’s Show), December 31, 2021 (Pacific Northwest Sportsmen’s Show), January color palette. Same-colored objects and text must be named and defined exactly. Line
25, 2022 (Central Oregon Sportsmen’s Show) to ensure placement. weight should be at a minimum of .5 point (not hairline).
FILE FORMAT:
High resolution, print optimized PDFs are preferred. In all formats, fonts (printer and
screen) and graphics must be outlined.
thesportshows.com May, 2021
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