Sponsorship and Marketing Opportunities - Moorland Farm, Far Hills, New Jersey June 24-25, 2017 www.essexhorsetrials.org (908) 234-9115 ...
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Sponsorship and Marketing Opportunities
Moorland Farm, Far Hills, New Jersey
June 24-25, 2017
www.essexhorsetrials.org
(908) 234-9115
Benefitting
Sponsored By
Essex Horse Trials Country Weekend
June 24 and 25, 2017
In June 2016, over four hundred guests and equine enthusiasts gathered to celebrate
the revival of Mars Essex Horse Trials, last held in 1998. The return of this renowned
tradition is part of a strategic plan developed by community leaders and local
equestrian organizations, aimed at revitalizing and growing premiere equestrian
competitions in Somerset County and the surrounding region.
Mars Essex Horse Trials is the first equestrian event, apart from Far Hills Race
Meeting Association (FHRMA), to be held on Moorland Farm, a 230 acre estate at the
cross-roads of Somerset, Hunterdon and Morris counties. In its 97th year, FHRMA
draws over 40,000 spectators and has raised millions of dollars for health care in the
region.
The beautiful setting, perfect competitive conditions and family entertainment will
make Essex a “must attend” event for spectators and professional and amateur
competitors. Plans include a lifestyle boutique market, farm-to-table cuisine, a
children’s activity tent sponsored by Willow School, “Horse Power”—a classic car
show, tailgating on the hilltop and membership to the “Hoopstick Club” - a ring-side,
all-inclusive two-day pass to the event. (www.essexhorsetrials.org).
Best of all, Mars Essex Horse Trials will benefit the Greater Newark Life Camp whose
mission is to provide an enriching day-camp experience for over 300 inner-city youth
each summer.
We hope you will join us on June 24 and 25, 2017 for what promises to be a great
weekend in the country!
Ralph Jones
President
Essex Horse Trials, Inc.
patti@essexhorsetrials.org 2 908.234.9115
Honoring the Past,
Celebrating the Future
June 22, 2016: Launch Party for the 31st annual Mars Essex Horse Trials
patti@essexhorsetrials.org 3 908.234.9115
Experience The Thrill of Eventing
An Honored Somerset County: Essex Horse Trials & Eventing 101
Tradition Returns Equine Central Moorland Farm –
Perfect Together Eventing combines the elegance of
Dressage, the thrill of Cross
For three decades, Essex The Essex Horse Trials is The Essex Horse Trials Country, and the precision of
was a must-attend the cornerstone of a will be the first equestrian Show Jumping.
competition for both U.S. strategic plan developed event, apart from Far
At any level, eventing provides a
and international by community leaders Hills Race Meeting, to be
rare opportunity for spectators of
eventers, drawing top and local equestrian held on the beautiful all ages to witness the unique trust
riders and thousands of organizations, including Moorland Farm Estate, and bond between horse and rider.
spectators. Far Hills Race Meeting 230 pastoral acres at the
Dressage: Gait, suppleness, and
Association, Inc. and cross-roads of Somerset,
communication are tested through
On June 24, 2017, Essex Gladstone Equestrian Hunterdon and Morris a series of prescribed, intricate
will make its new home Association (GEA). counties. movements.
at historic Moorland
Cross Country: Horse and rider
Farm in Far Hills, Their mutual goal is the Far Hills Race Meeting, a
maneuver at high speed over a
reviving the area’s long- revitalization and growth world class steeplechase natural course of varied terrain
standing equestrian of premiere equestrian event celebrating its 96th and natural obstacles.
heritage. competitions, events and year, attracts over 35,000
Show Jumping: A sequence of
clinics in the region. spectators to its private obstacles and tight turns are
race course each fall. carried out within an arena—the
final test of stamina, agility and
precision.
patti@essexhorsetrials.org 4 908.234.9115
Connect With Your Target Audience
Demographic Snapshot
Equestrian sports reach a national audience of 27 million
people of all ages, male and female. According to statistics
published by the United States Equestrian Federation (USEF),
the sport commands $1.4 billion in equestrian product buying
power. Of the registered members, the following
demographic statistics have been established:
• Median age: 35-40
• 85% women
• 66% have a college degree
• Average income: $185,000
• Average net worth: $1,340,000
• Average home market value: $594,000
• 22% own more than one home
• All spend an average of 30 nights per year in a hotel
• All own at least three vehicles
• 40% own a farm; 66% of those own 10 acres or more
• Own on average four horses
• Compete at least six times per year
patti@essexhorsetrials.org 5 908.234.9115
The Big Picture • Somerset and surrounding counties are home to one of the most affluent equestrian communities on the East Coast. With the United States Equestrian Team Headquarters and New York City a mere few miles away, Spectators and Riders also spend their time in surrounding Hotels, Restaurants, Retailers and Local Attractions. • Sponsorships offer prominently displayed branding exposure through various outlets including print, digital and social media, signage, banners and signature jumps, and exclusive entertainment opportunities. • Select sponsorships will include co-branding opportunities with additional premiere equestrian competitions in the area. • Essex Horse Trials will offer the country’s finest footing, significant prize money and the top horse and rider combinations in the field. • The event will showcase a range of activities in addition to equestrian sport; including classic car show, exclusive lifestyle shopping village, and entertainment for families and the community. patti@essexhorsetrials.org 6 908.234.9115
About Our Beneficiary
The Life Camp movement began in 1887, when the original editor of Life Magazine founded the Life Fresh Air Fund to aid
underprivileged children by sending them to the country for fresh air and sunshine. The Life Farm in Pottersville was first
opened 93 years ago in 1923, and we continue to provide children from Newark with an enriching summer program in the
country, something which they would otherwise not be able to experience.
Today, LifeCamp provides a summer day camp experience for 300 Newark area youths per day for six weeks during the
months of July and August. Campers are between the ages of 6 and 13, and come from the greater Newark public school
system, as well as from Newark Charter School Programs (KIPP, Philip’s, North Star, Link, Newark Legacy and New
Horizon).
The LifeCamp campus is located on 90 acres of open fields, rolling hills, woodlands and the Lamington River. The
campus is an effective teaching environment that makes learning enjoyable by providing experiential and contextual
learning linked to the camp’s curriculum. The curriculum provides all campers with the opportunities to gain self-
confidence and a sense of accomplishment as we continue to add and improve challenging and enriching opportunities.
The overall LifeCamp program balances the arts, athletics and academic enrichment as well as personal growth and
development, and is designed to help Newark’s youth become more confident in their abilities, improve their self-esteem,
and foster greater autonomy and leadership qualities.
patti@essexhorsetrials.org 7 908.234.9115
Become an Event Sponsor
Presenting Sponsor
$30,000
Benefits include:
• Corporate logo/name listed as “Presented by” under Title
Sponsor and Essex Horse Trials logos
• 1 Prominent Banner and Signage in Exclusive Sponsor
Hospitality Tent
• 1 Banner in Show Jumping Area
• 1 Banner on a Cross Country Jump
• (2) 3’ X 5’ banners displayed throughout the premises
• Integrated branding to appear on print, digital and social
media, website, program journal and invitation
• 10 Seats at Ringside table in the Exclusive Sponsor
Hospitality Tent with views of show jumping arena and
cross-country water complex
• 5 preferred parking passes
• PA announcement recognition throughout the day
• Private walk-through of cross country course
• Full page color ad in program
• Special recognition in the program
patti@essexhorsetrials.org 8 908.234.9115
Become an Event Sponsor
Gold Medal Sponsor
$15,000
Benefits include:
• 1 Banner in Show Jumping Arena
• 1 Banner on a Cross Country Jump
• (2) 3’ X 5’ banners displayed throughout the premises
• Logo to appear on website, print and digital media
outlets
• 8 Seats at Ringside table in the Exclusive Sponsor
Hospitality Tent with views of show jumping arena and
cross-country water complex
• 4 preferred parking passes
• Private walk-through of cross country course
• Full page color ad in program
• Special recognition in the program
Catherine Haddad-Staller
patti@essexhorsetrials.org 9 908.234.9115
Become an Event Sponsor
Silver Medal Sponsor
$10,000
Benefits include:
• 1 Banner in Show Jumping Arena OR on 1 Cross
Country Jump
• (2) 3’ X 5’ banners displayed throughout the premises
• Logo to appear on website, print and digital media
outlets
• 6 Seats at Ringside table in the Exclusive Sponsor
Hospitality Tent with views of show jumping arena
and cross-country water complex
• 2 preferred parking passes
• Full page color ad in program
• Special recognition in program
patti@essexhorsetrials.org 10 908.234.9115Become an Event Sponsor
Bronze Medal Sponsor
$5,000
Benefits include:
• 1 Banner in Show Jumping Arena OR on 1 Cross
Country Jump
• (1) 3’ X 5’ banner displayed on premises
• Logo to appear on website, print and digital
media outlets
• 4 Seats at Ringside table in the Exclusive Sponsor
Hospitality Tent with views of show jumping
arena and cross-country water complex
• 2 preferred parking passes
• Full page black and white ad in program
• Special recognition in program
patti@essexhorsetrials.org 11 908.234.9115Become an Event Sponsor
Contributing Sponsor
$2,500
Benefits include:
• (1) 3x5 Banner displayed on premises
• Logo to appear on website
• 2 seats at Ringside table in the Exclusive Sponsor
Hospitality Tent with views of show jump arena and
cross-country water complex
• 2 preferred parking passes
• 1/2 page black and white ad in program
• Special recognition in program
patti@essexhorsetrials.org 12 908.234.9115Event Sponsorship Opportunities
Presenting Sponsor: $30,000 Silver Medal Sponsor: $10,000
Exclusive Benefits include: Benefits include:
• Corporate logo/name listed as “Presented by” under Title Sponsor and Essex • 1 Banner in Show Jumping Arena OR on 1 Cross Country Jump
Horse Trials logos • (2) 3’ X 5’ banners displayed throughout the premises
• 1 Prominent Banner and Signage in Exclusive Sponsor Hospitality Tent • Logo to appear on website, print and digital media outlets
• 1 Banner in Show Jumping Area • 6 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of
• 1 Banner on a Cross Country Jump show jumping arena and cross-country water complex
• (2) 3’ X 5’ banners displayed throughout the premises • 2 preferred parking passes
• Integrated branding to appear on print, digital and social media, website, program • Full page color ad in program
journal and invitation • Special recognition in program
• 10 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of
show jumping arena and cross-country water complex
•
•
5 preferred parking passes
PA announcement recognition throughout the day
Bronze Medal Sponsor: $5,000
• Private walk-through of cross country course Benefits include:
• Full page color ad in program
• 1 Banner in Show Jumping Arena OR on 1 Cross Country Jump
• Special recognition in the program
• (1) 3’ X 5’ banner displayed on premises
• Logo to appear on website, print and digital media outlets
• 4 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of
Gold Medal Sponsor: $15,000 show jumping arena and cross-country water complex
• 2 preferred parking passes
Benefits include: • Full page black and white ad in program
• Special recognition in program
• 1 Banner in Show Jumping Arena
• 1 Banner on a Cross Country Jump
• (2) 3’ X 5’ banners displayed throughout the premises Contributing Sponsor: $2,500
• Logo to appear on website, print and digital media outlets
• 8 Seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of Benefits include:
show jumping arena and cross-country water complex • (1) 3x5 Banner displayed on premises
• 4 preferred parking passes • Logo to appear on website
• Private walk-through of cross country course • 2 seats at Ringside table in the Exclusive Sponsor Hospitality Tent with views of
• Full page color ad in program show jump arena and cross-country water complex
• Special recognition in the program • 2 preferred parking passes
• 1/2 page black and white ad in program
• Special recognition in program
patti@essexhorsetrials.org 13 908.234.9115You can also read
