For the best live sport experience - FEEL IT ALL Star Pubs and Bars in partnership with Sky
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For the
best live sport
experience
FEEL IT ALL
Star Pubs and Bars in partnership with Sky
S
Savings
WORKING
Enjoy 30% off Sky TV with our Star and
Sky partnership deal, plus access to our free
marketing support tools on MySkySports.com.
TOGETHER
T
Star and Sky in partnership Testimonials
We will demonstrate the value Sky Sports
Star Pubs & Bars are delighted to continue its strategic
can bring to a venue with testimonials from
partnership with Sky for a further three years. We a variety of Star sites.
understand the importance of driving and retaining
footfall while offering an experience that is second
only to watching the game live! We are also delighted to
offer a discount of 30%* to all new-to-Sky customers, to
help lower your ongoing fixed costs. With over 60,000
A
hours of sport coming up on Sky Sports in the next 12
Mark MacDonald
months there are plenty of opportunities to offer your
customers the best live sport experience.
Advantages
Star Pubs & Bars
Sky Business Development Executives are ready
to discuss what Sky can bring to each venue.
Make your venue the home of sport and enjoy the best live
sport experience with Sky Sports. You can show the biggest
games and the biggest stars this summer and beyond across
10 dedicated channels. There are 126 exclusively live Premier
League games - with even more next season, as a new deal
R
sees Sky Sports remain the home of Premier League football
until 2022. Plus we have the return of pub-packing favourites
with rugby action from the Autumn Internationals, the 2018 Referrals
Ryder Cup, all 21 F1 Grands Prix, every England cricket home
Hugo Mills Test, ODI and T20, plus so much more as we continue to Use the dedicated portal to refer sites. A simple
Director of Partnerships, Sky invest in the content that matters most to your customers. and effective way to pass the lead to Sky.
*New Customer STAR Partnership Discount: Only available to eligible STAR Pubs & Bars managed and leased & tenanted licensed premises in the UK (excluding
Northern Ireland, Channel Islands and Isle of Man). Discount applies to Sky Ultimate subscription and is only available to new Sky TV customers/outlets who have
not had Sky in the previous 12 consecutive months. Premises must remain in STAR Pubs & Bar estate to continue to receive discount. 12 month minimum term for Sky
Ultimate for tenants contracting direct with Sky. Managed and centrally contracted L&T sites must subscribe to Sky Ultimate until 30 June 2021. Discount does not
apply to equipment or set-up costs, add on premium channels, pay per view or standalone channels. Discount not available in conjunction with any other Sky TV offer.
For more information please contact your local BDE.
2
THE
HOME
OF SPORT
Customers can show the biggest
games and the biggest stars this
summer and beyond, as Sky Sports
brings an unforgettable season of
sport, across 10 dedicated channels.
4 5
The line-up on Sky means
we keep people longer
– so from the Saturday
lunchtime Premier League
game, through to Soccer
Saturday and the 5.30pm
Championship kick-off –
people watch it all
Donald Maclachlan /
The Black Bull
HOME OF THE
PREMIER LEAGUE
Sky Sports brings 3x more games
than any other broadcaster and over two
thirds of all first picks, so customers can
126
show the games that matter
of the big games across the entire season,
with matches scheduled midweek,
Fridays, Saturdays, Sundays and Mondays
89% 18/20
of customers say the most-watched
Premier League is one of the Premier League games
most important competitions in pubs in 2017/18 were
for generating revenue shown on Sky Sports
Source: Ipsos Mori message testing Source: Ipsos Mori Out of Home Viewing
research April 2018 Panel August 17-May 18
6 7
EFL FOOTBALL SCOTTISH
LEAGUE FOOTBALL
Exclusively live coverage of Coverage of 30 SPFL games,
127 EFL games from the Sky including up to 4 Old Firm
Bet Championship, League 1 SPFL matches only on Sky
and League 2, including every Sports. Plus 9 games from
play-off match. the Scottish Cup.
NEW
FOOTBALL UEFA EURO
2020 QUALIFIERS
CARABAO CUP
15 live matches from
For the first time ever, Sky Sports will Live international football the Carabao Cup, including
bring customers action from new games, including every both semi-finals and the
international football tournament the Wales, Scotland, Northern Wembley final, as Premier
UEFA Nations League, including every Ireland and Republic of League giants take on EFL
England game exclusively live. Ireland qualifier. League opposition.
Plus venues can show every Home Nations
match from the event – that’s a total of
18 live competitive international matches PLUS MORE FOOTBALL
to help drive footfall and revenue. FROM AROUND THE WORLD
Coppa Italia / Chinese Super League / MLS
Football from across the globe, featuring some
superstars of the sport, including Zlatan Ibrahimovic,
Oscar, David Villa and Gonzalo Higuaín.
8 9
THE RUGBY TOP 14
CHAMPIONSHIP
RUGBY
55 matches a season from
Every game from the France’s top league, featuring
southern hemisphere some of Europe’s biggest
competition, contested by teams and star players,
international superstars including the likes of Chris
South Africa, Australia, Ashton, Rhys Webb and
New Zealand and Argentina. Mathieu Bastareaud.
TOP INTERNATIONAL RUGBY
ACTION FROM THE BIG TEAMS
AROUND THE WORLD
Sky Sports continues to bring top international
rugby action. This November customers can
show all four matches from England’s Autumn
International series, including a mouth-watering SUPER RUGBY GREENE KING IPA
encounter against World Champions New League action from the CHAMPIONSHIP
Zealand. It will be the first time England have southern hemisphere’s Key games in the battle
faced the mighty All Blacks at Twickenham since 15 biggest clubs, including to reach the promised
2014 and it promises to be a thrilling match. international stars such as land of rugby’s Premiership,
Beauden Barrett, Kieran featuring clubs from across
Read and Michael Hooper. the country.
We will be packed for the
summer tours – people will
240%UPLIFT IN BEER SALES
want to come to see them International rugby drives business – on average,
and we'll definitely enjoy pubs that showed the first Lions Test of the 2017 tour
a good atmosphere saw beer sales increase during match time compared
Oli Shapely / Trailfinders Rugby Club
to pubs that didn’t show the match
Source: Vianet data, 29th June 2017
10 11
GOLF
We have a group
of gents who come in
religiously whenever
there’s live golf on,
meaning Sky Sports
brings people in every
day of the week
Lauren Hopwood /
52
EVERY BREATHTAKING The Thornton Arms / Burnley
MOMENT FROM THE RYDER
CUP, GOLF’S MOST ICONIC
EVENT, LIVE ON SKY SPORTS
This September, our dedicated
golf channel brings customers live SKY SPORTS SHOWS
coverage from every day of The GOLF EVERY WEEK OF THE
Ryder Cup exclusively live. YEAR, SO THERE’S ALWAYS
Plus there’s action from golf’s
LIVE CONTENT TO HELP DRIVE
Majors, The Open, the US Open REPEAT CUSTOM AND SPEND
and The Masters, plus every
European Tour event and 32 PGA
Tour events live.
With live action from the biggest
events throughout the year,
customers can make their venue
the home of golf.
12 13
CRICKET PLUS, DOMESTIC
CRICKET FROM
ACROSS THE GLOBE
THE HOME OF CRICKET WITH
EVERY ENGLAND HOME TEST
MATCH, ODI AND T20 LIVE
Over 60 English Domestic
3RD
cricket matches including
With Sky Sports customers can show every the Vitality Blast, plus
England Home Test, ODI and T20 match live, 15 games from the Royal
including England’s huge series against India, London One Day Cup.
helping to drive repeat custom and dwell-time.
Plus customers can follow England’s
progress in ICC competitions until 2023,
including next year's Cricket World Cup. CRICKET IS THE NATION’S
THIRD FAVOURITE SPORT TO
WATCH IN THE PUB AFTER
60 live Indian Premier
League games as
FOOTBALL AND RUGBY
Source: Ipsos MORI Out of Home Viewing panel,
the biggest names in March 2017 – February 2018
world cricket compete,
including Ben Stokes, Jos
Buttler and Sam Billings.
It’s surprising how many
crowds come in to watch
cricket. We’re always
getting people who just
want to sit down with
a pint and watch the
cricket all day Action from South
Andy Harris / Temple Brew House
Africa’s domestic
competition, the Ram
Slam T20 league.
14 15
FORMULA 1 270
HOURS
THE ONLY PLACE TO WATCH SKY SPORTS F1 WILL SHOW
EVERY PRACTICE, QUALIFYING AND OVER 270 HOURS OF F1
RACE LIVE FROM ALL 21 F1 GRANDS PRIX COVERAGE THROUGHOUT
Customers can encourage fans to stay for longer and spend
THE SEASON
more by showing Formula 1 in their venue. With Sky Sports,
show every race weekend live on Sky Sports’ dedicated F1
channel – that’s three days of back-to-back live action! And
from 2019, Formula 1 will be exclusively live to Sky Sports.
We always look forward
to the Formula 1 season
starting as we have
some loyal supporters
who we always
reserve an area for
Connor Archer /
The Box / Headingley
The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks
are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.
16 17
THE BEST LIVE We see a lot of demand
for a range of sport,
SPORT EXPERIENCE
from boxing, rugby and
F1 to cricket and NFL – it
absolutely helps drive
revenue and footfall
A GREATER CHOICE OF LIVE Holly Forster / Dive NQ
ACTION WITH SKY SPORTS
DARTS /
Enjoy over 60 days of live
darts throughout the year,
NFL /
100 NFL matches every
season, including Sunday
BOXING /
At least 20 boxing matches
live every year, including Box
£900
THE AVERAGE VENUE
RUGBY LEAGUE /
Up to 100 exclusively live
rugby league games, with
GAA /
The All-Ireland Senior
Football and Hurling
including the World Darts night double-headers. Plus, Office big-hitters Anthony MAKES AN EXTRA 80 Super League games Championships, with 14
Championship and all 16 enjoy the ‘greatest show on Joshua, Kell Brook, Scott £900+ FROM A PPV including coverage of the games exclusively live, plus
weeks of the Premier League. earth’ with the Super Bowl. Quigg and Katie Taylor. BOXING EVENT Super 8s and the Grand Final. the semi-finals and final.
Source: MatchPint: Value of Sport report,
December 2016
18 19GET IN TOUCH
Your regional Sky Business Development Executive contact
details will be shared separatelyYou can also read
